P`X5 Store Solution for Swarovski

Visual Product Selling
User Report
Swarovski
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P‘X5 Store Solution for Swarovski
Jewellery, high-quality crystal, genuine
gemstones and synthetic semi-precious
stones, finished products and accessories from Swarovski are available in
170 countries around the globe – in
the company‘s 1250 own stores and
1100 partner shops. In order to transport the brand‘s creative output to the
consumer authentically and effectively,
Swarovski in the Swiss municipality
of Männedorf near Zürich relies on the
P‘X5 Store Solution from Perspectix AG,
also based in Zürich.
Management department, the Visual Merchandising
Global Team at the Zürich site ensures smooth communication of the current collections on the markets.
Together with this team, Perspectix has modified and
refined the P‘X5 Store Solution software, which is in
use around the globe, to the customer‘s specific requirements. Template languages were modified for
the regional sales companies, taking local product
ranges and promotions and cultural differences into
account: in the course of this optimisation, the POS
staff are given modified guidelines with which they
can prepare for new sales and collections in a timely
and optimal manner.
The aim of the Merchandising Team at Swarovski was
Swarovski sells its products in the jewellery and
to implement a vision of what Visual Merchandising
accessories, watches, home accessories, and figurines
can achieve, a vision grown out of experience, above
ranges in over 2350 boutiques in 170 countries around
all so that the final customer understands the ideas
the world. Interfacing tightly with the Product
that drive developments at Swarovski. The team
User Report
Swarovski – The brand
In 1895, Daniel Swarovski,
a Bohemian inventor and
visionary, moved to the
village of Wattens, Tyrol
in Austria, with his newly-invented machine for
cutting and polishing
crystal jewelry stones.
From this beginning that
revolutionised the fashion
world, Swarovski has
grown to be the world‘s
leading producer of precision-cut crystal for fashion, jewelry and more
recently lighting, architecture and interiors.
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already began to define the demands for an IT solu-
Tomorrow‘s visual merchandising
tion and to identify a suitable supplier in 2011.
Swarovski sees further potential: «This excellent
software has developed extensively and is ideally
The implementation
suited to high-end representation of our Swarovski
The company compared solutions from several differ-
product portfolio. As a next step, we are planning to
ent providers from all over Europe in detail. The Swiss
evaluate the merchandising analyses.» The company
provider Perspectix proved to be a partner whose
will continue to work together seamlessly with Per-
P‘X5 Store Solution came very close to the exacting
spectix: «We have defined goals for the years to
and complex demands, while also offering a high lev-
come, to make the Virtual Store a strategically im-
el of flexibility: «We see this as one of the great ad-
portant communication instrument for the whole
vantages that made us opt for P‘X5», said Swarovski.
company.»
Following the first roll-out in 2013, which was carried
out on one of the test markets, it became quite clear
that the company had chosen the right solution both
with regard to user-friendliness and making work
easier. As a future part of the overall solution, projects are now handed over straight to the Visual Merchandising Team, which also simplifies global merchandising significantly. Shops can be planned
individually with displays, products and decorative
elements.
Swarovski
The P‘X5 Store Solution
The P‘X5 Store Solution was specially
developed by Perspectix for retail forms
wishing to combine store construction,
fixtures to corporate standards, and
product range optimization. Designed
as a collaborative solution, it encourages inter-company communication
between everyone involved in store
construction, fixture design, and
product presentation in a standardised
planning environment. It forms the
basis for comprehensive branch store
management and selective expansion.
Shop planners can put together the modules for their
store construction concept by drawing on the elements from the various catalogues. Any missing product elements or individual designs can be specified
based on element templates and added to the catalogue. Special designs can be imported from CAD
systems, adding all the necessary product details.
Flexible planning of fixtures
The retail firm, finally, organises planning of fixtures
based on its concept catalogue. Reusable 3D planning modules for shelf elements, merchandise fixtures, decoration and plan-o-grams are available for
use. By organising and providing these in centralised,
Store construction
cross-branch concept catalogues, it is possible to
Store construction is based on digital product and
control product range, product presentations, and
fixture catalogues in which store construction sys-
brand values on a standardised basis despite special
tem manufacturers visualise their range of products
local features. The modules are imported from the
in 3D models. A predefined product and configura-
digital catalogues into the particular branch‘s layout
tion logic guarantees cohesive summaries and infor-
based on a modular principle. The space available at
mation about bills of materials.
the particular locality can be used to best possible
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Perspectix AG
Hardturmstrasse 253
CH-8005 Zürich
Switzerland
tel. + 41 44 445 95 95
fax + 41 44 445 95 96
[email protected]
www.perspectix.com
About Perspectix
Since its foundation in
1996, Perspectix AG has
evolved into the leading
technological provider of
solutions for sales and project planning of wide-ranging products. P‘X5 users
benefit from experience
from complementary application industries: mechanical engineering, plant
engineering, electrical engineering, fixture, store
construction, storage, and
logistics systems. By combining sales optimisation,
graphical project planning, and product lifecycle
management in a forwardengineered technology,
Perspectix is today a strategic supplier to renowned
manufacturers and chains
and a partner to leading
IT firms.
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effect. Merchandise fixture plans, bills of materials
Centralised control and optimisation
for ordering, dimensions and plan-o-grams are de-
Based on evaluations of available space at all branch-
fined automatically during the planning process.
es, commercial enterprises can determine the total
Concept catalogues can be developed into compre-
amount of goods actually needed. The central pur-
hensive merchandise fixture stocking and plan-o-
chasing department can operate with exact ideal
gram lists.
quantities. Changes to product ranges and merchandise fixtures can be output automatically as plan-o-
Visual merchandising
grams and assembly instructions on a per-branch
The P‘X5 Store Solution lets you organise collections
basis. The P‘X5 Store Solution software therefore
and product ranges in concept catalogues, too. The
supports fast, uncomplicated implementation of
visualisation options range from 3D placeholders for
centrally coordinated changes to product ranges and
product groups to detailed display of individual prod-
interior environments.
ucts. By combining product range catalogues with
merchandise fixtures, plan-o-gram and fixture design
form a single planning unit. Changes to plan-o-grams
by Category Management at headquarters are automatically forwarded to the branch. This allows customisation of local merchandise fixtures without creating any manual routine work.