Company Profile pdf

Zad Egypt
Company Profile
2013
Table of Contents
Introduction ................................................................................................................................ 3
Vision .......................................................................................................................................... 3
Mission ....................................................................................................................................... 3
Values ......................................................................................................................................... 3
Our Professional Services ............................................................................................................ 4
Consultancy............................................................................................................................. 5
Our Consultancy Core Pillars ................................................................................................ 6
Franchising ............................................................................................................................ 13
Supplies................................................................................................................................. 13
Our Brands ................................................................................................................................ 14
Our Clients ................................................................................................................................ 15
Next Steps ................................................................................................................................. 17
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Introduction
Zad Egypt is a Food& Beverage Concept Development and Consultancy company. With more
than 18 years of experience in the field of Food and Beverage. The company is privately owned
and part of a family investment organization. "Hassaballah Family" which is one of renowned
investment groups in Egypt, especially in the F&B industry. The family is the founder of one of
the largest food and dairy corporations in the Middle East; "Juhayna", which is the leading food
brand for milk, yogurt, fruit juices and concentrates in the Egyptian market. The family was a
pioneer in transforming the Egyptian culture from using the traditional unhealthy way to the
hygienic way of using packaged milk.
Zad Egypt owns and operates Cuba Cabana Restaurant and Tanoureen Lebanese Restaurant
and Grill in Cairo, Egypt.
Boasting a vast array of resources, Zad Egypt works in restaurant management and operation
and provides a complete consultancy service for Food and Beverage companies and culinary
entrepreneurs all over the Middle East.
From concept and cuisine formulation to daily operation systems all the way through tailored
Standard Operating Procedures manuals for all required services, Zad Egypt has taken Food
&Beverage and Hospitality Management to a whole new level.
Vision
Zad Egypt aims to continue being the leading company in F&B Consultancy and Hospitality
Management in Egypt and the Middle East.
Mission
Zad Egypt strives to offer a full integrated consultancy service for F&B sector. Zad Egypt creates
new F&B concepts and helps its clients to improve the existing concepts through a team of
highly trained professionals in each and every aspects needed to fulfill the client's needs.
Values
Integrity: Zad Egypt strives to perform all its consultancy services with integrity expected by its
clients.
Commitment: Zad Egypt is committed to achieve its clients' best interest and puts all the
needed resources to achieve this commitment.
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Creativity:: Zad Egypt believes in creativity. Creativity of new concepts, new identities, new
brands and new ideas.
People: Zad Egypt is keen on hiring talents and proudly invests in their growth both personally
and professionally.
Our Professional Services
Consultancy
Franchising
Supplies
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Consultancy
F&B concept development and consultancy industry is not just about serving food and drinks. It
is about a concept that aims to satisfy each and every client’s needs to perfection.
Zad Egypt takes ideas and turns them into concepts, when a concept is clear. It details
comprehensive business plans, manuals as well as operational standards for a flawless work
flow.
This industry is not just about food, it is about taking an F&B concept and turning it into a hub, a
community, someone’s home away from home, someone’s go- to place for great food, service ,
identity and atmosphere. That is what Zad Egypt believes in and aspires to materialize in every
venture.
We take a client’s concept all through design, decor, kitchen furnishing, standard operation
procedures and menu engineering. We take the concept and turn it into an award winning and
certified (HACCP- ISO) concept.
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Our Consultancy Core Pillars
Concept
Execution
Operations
Concept
Development
TMC
Development
Consultancy
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Concept Development
Concept
Identification
Concept
Viability
Research
General
Business Plan
Concept
Developement
Design Key
Elements
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Concept
Statement
Concept Execution
Detailed
Design
Concept
Execution
Project
Management
Document
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Operations
Operations
Project
Economics
Technical
Aspects
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Standard Operating Procedures
Training
Systems
Cost Control
Systems
Quality
Control &
Auditing
Systems
Engineering
Menus and
Recipes
Total Marketing Communication Development
E-marketing
Market
Research
Psychographics
TMC
Demographics
Lease
Negotiation
Merchandising
Promotions
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Menus
• Concept Development
•
Concept Identification
The idea behind the F&B concept is what our consulting team will formulize to tell you
what is best for you.
•
Concept Viability Research
A research is conducted to validate the practicality and feasibility of the concept
identified.
•
Concept Statement
Defining the concept
•
Design Key Elements
From storage, kitchen, to dining area and client flow diagrams, making the design
work for the concept is the key success factor.
•
General Business Plan
A full detailed investment plan including ROI, a financial plan including all financial
statements, sales pipeline, identifying key success factors and marketing plan including
TMC, hiring plan, contingency plan and risk management.
•
Concept Execution
•
Detailed Design
Everything is drawn, planned and executed with the help of our team of
contractors, architects, culinary experts and kitchen engineers.
•
PMD (Time, Task, Resource allocation)
This Project Management Document details timelines, work flows, delivery
dates and resource allocation, making sure the time and money spent are
targeted towards the best outcome for the business.
• Operations
o
Ensuring execution is aligned with the plan.
Project Economics
Putting the business plan into detailed financial feasibility studies, cost
analysis, profit and loss projections and ROI.
Technical Aspects
A fully fledged technical solution is offered from Zad Egypt. The best
equipment is bought through our vast network of resources, from kitchen
equipment to tableware, lighting, decor and seating. Zad Egypt helps you
find the best most elegant efficient material.
o
Standard Operating Procedures
o
o
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•
Training systems
Professional trainers equipped with special training manuals take the task
of delivering highly trained talents to implement the concept with the
passion and statement you created.
•
Cost control systems
Every item the place serves should stem from properly engineered
menus and recipes that take into consideration the inventory, nothing
is too expensive, rare, seasonal or unavailable at any time.
•
Quality control and Auditing Systems
Maintaining the quality that brings in the clients and builds the
reputation needs continuous cycle of quality control and standards
audit.
•
Engineered Menus and Recipes
Serving food is science, accounting and chemistry combined. Our menu
engineering consultant will make sure the recipes and menu are
prepared with minimal ingredients waste, working closely with
inventory and purchasing to make sure nothing is above standard
prices or hard to come by. All of the above results in cost efficient
operation, a key for any restaurant success.
•
TMC Development
• E-marketing
• Market Research
• Menus
• Merchandising
• Promotions
• Lease negotiations
• Demographics
• Psychographics
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Franchising
Franchising is a successful business model that has attracted several business entities in the
Middle East for a long time. Strategic thinkers can see the profitability in F&B industry and can
use a professional consultant in penetrating this sector.
Since Zad Egypt is an F&B concept development and consultancy company, one of its main
consultancy services is helping its clients finding the right franchise model and taking off the
hassle of enormous procedures to finalize the entire project with a franchisor.
Adding its expertise in the F&B industry, Zad Egypt is a qualified professional consultant that
makes it easier for all involved parties to reach the optimum collaboration form for the best
interest of its clients.
Supplies
A part of Zad Egypt's portfolio is exporting fruits and vegetables that comply with international
standards and regulations.
Another part of Zad Egypt's portfolio is importing equipments for F&B industry.
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Our Brands
Passion for Hospitality
Zad Egypt owns and operates two distinctive culinary concepts in Egypt.
Cuba Cabana
Located in Maadi, one of Cairo calmest neighborhoods, Cuba Cabana Restaurant offers its
clientele a variety of Latin, Exotic and International Cuisines. Its open-air seating and flavorful
ambiance makes it suitable for all day round gatherings, welcoming groups as well as walk-ins.
Open from 9:30am till 1:30am, Cuba Cabana serves guests from a variety of its rich authentic
dishes, whether for breakfast, lunch or dinner. Cuba Cabana’s exotic fresh juices will embellish
the culinary experience, where you will enjoy our various seating moods, be it in the outdoor or
in the indoor Q Club Lounge. Shisha lovers can also enjoy our rich tobacco flavors in the outdoor
area along with our exotic ambiance garnished with waterfalls and greenery.
Whether for a quiet business dinner, a romantic date or a relaxed evening shooting billiards with
friends, Cuba Cabana Restaurant is the place to be.
Tanoureen Lebanese and Grill Restaurant
Being the most popular of all Middle Eastern cuisines, Lebanese Food has a distinct flavor to it,
thanks to a rich cultural history and secret recipes kept for ages.
Named after a green province in the heart of Lebanon, made famous by the legendary Fairouz,
Tanoureen Lebanese Restaurant and Grill brings its guests a modern warm Lebanese ambiance,
and a mouthwatering selection of authentic platters. Guests can enjoy dipping freshly baked
breads into all sorts of mezzas while the live grill cooks everything to perfection. Our laid back
seating scheme is perfect for lounging with friends or business dinners. Shisha lovers will also
find themselves taken by our aromatic blends of the finest tobacco while finishing off with the
truest Arabian inspired desserts and drinks.
Come to Tanoureen Lebanese Restaurant and Grill for a unique Beiruti twist, right in the heart
of Maadi.
Both restaurants offer first class catering service to assist in impressing the guests or clients.
Several new brands are being created currently by Zad Egypt.
Zad Egypt is a franchisor to its own brands Cuba Cabana and Tanoureen Lebanese Restaurant
and Grill.
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Our Clients
Zad Egypt has successfully been a partner
er and vendor for the following:
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Next Steps
•Visit
Visit www.zadegypt.com
•Visit
www.cubacabana.net
•Visit
www.tanoureen.com
Know more
about us
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Identify how we
can serve you
•Consultancy
•Franchising
•Tel.:
Tel.: +20
+ 2358 67 67
•Mob.:
Mob.: ++20 111 800 11 74
•EE-mail: [email protected]
Contact us
Thank you
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