Mi8 MARKETING INTELLIGENCE

Transcription

Mi8
MARKETING
INTELLIGENCE
Clever companies invest in the Mi8
Marketing Intelligence Suite by zMerce.
They are todays, and tomorrows winners …
© 20150125-v1.2 zMerce - The Netherlands - All rights reserved
Mi8 Marketing Intelligence Suite by zMerce.
Increase sales with hypermodern marketing-technology
WHAT
Mi8 Marketing Intelligence is a universal marketing platform that through the use of
automated customer profile-enrichment and pattern-detection increases sales and
profit. Thanks to Mi8 the marketeer can focus on creativity, strategy and adjustments.
Only a website and an adress file is needed to use the Mi8.
HOW
Licenses directly via z Merce. Mi8 is operational within 2-6 weeks.
The following Mi8 licenses are available:
• Mi8 Full Enterprise
> 250.000 customer profiles
• Mi8 Enterprise medium
< 250.000 customer profiles
• Mi8 Small Business Medium < 25.000
customer profiles
• Mi8 Small Business Lite < 5.000 customer profiles
PARTNERS
Daily support for a license always includes a certified Mi8 partner, who will always be
connected to the customer in consultation with zMerce. zMerce partners are
professional marketing communication agencies.
PRICE
One-off deployment costs (depending on the CRM packet) and a monthly license-payment. Annual based discount when paying in advance
WHO
Mi8 has been developed by zMerce, a modern marketing intelligence and marketing
automation technology startup: www.zmerce.com
REQUEST FOR QUOTATION, PRESENTATION AND CONTACT
Please contact Cees Franke - CEO via the website zmerce.com or via
[email protected] for a presentation.
Marketers improve results when using the Mi8 by zMerce
The Mi8 Marketing Intelligence by zMerce not only offers online marketers quick success, it also helps the marketer to cut back on the costs of conducting campaign and
act out the campaign more efficiently and targeted on the customer. The Mi8 helps de
marketer to maximize the returns of a budget and customer satisfaction and increase
profit.
Thanks to Mi8 by zMerce a number of actions are completely automated and the marketer can more than ever lay focus on the strategic side of his actions and plans. Because of Mi8 the marketers customer profiles are greater than ever, almost entirely
automated. That is proper Marketing Intelligence.
[case]
“Ivo orders a book every first Friday of the month at Amazon.
Mi8 recognizes this pattern, the category and the price range.
The winning companies of the
The clever marketer has instructed the Mi8 earlier, and Ivo re-
future will be data-driven and
ceives an automated offer every first Wednesday of the month
customer focused.
in his inbox, fitting the pattern that he as a customer of Amazon
has built.”
Ease of use and automation save time and offer the chance to
be creative and strategic, and therefore more successful.
Mi8:
• Ease of use: simplicity empowers;
• automating data retrieval and translation of data to client level information;
• automating profile enrichment processes;
• automating value assignment to the enriched customer profile;
• behavioral pattern recognition at the individual level to anticipate client behavior;
• website personalization;
• automating one-on-one marketing communication actions;
• sustainable data maintenance;
• return on investment.
[CASE]
“Via social media and other sources Ivo provides valuable information about his interests and purchasing habits. Mi8 auto-
Marketing can supply sales-
mates that data retrieval, translates it to the level of the indi-
people with exactly what they
vidual and so continually enriches Ivo’s customer profile in the
need: the qualified leads that
Mi8 database. When Ivo decides to turn a vegetarian, Mi8 reads
are their lifeblood. 24/7.
this and makes sure he doesn’t get any meat-related offers.”
Quotes by Russell Glass - Head of B2B Product, LinkedIn
Mi8: Automated profile enrichment on personal level.
With Mi8 Marketing Intelligence by zMerce you save time and money because of the
customer profile-enrichment on a personal level. Information gathered from all types
of different sources and channels – i.e. loyalty card, web-shop, newsletters, social
media – is easily added and/or combined, and this optimally enriches the customer
profiles. This cost saving factor also reinforces the quality of the gathered data and
the efficiency of your targeted marketing actions.
Marketing has a clear window
on the behavior of the pros“Not only is Ivo an avid reader and has recently chanced his
[CASE]
lifestyle, he also enjoys adventurous traveling. For this he searches through the Internet looking for new challenges. Mi8
monitors his online behavior and through Ivo’s enriched customer profile offers exactly the right information at the right time
to the marketer so that Ivo can be offered a once in a lifetime
chance: Paragliding from the Mont Blanc!
pect during 90 percent of the
buyer’s decision making–the
time spent doing research via
visits to websites, reading online reviews, connecting with
peers on social media and conducting online searches.
Mi8: Making rich selections on customer profiles, quick and easy
Because the Mi8 retrieves data from a variety of sources and enriches the profiles automatically, the marketer is able to make rich selections on extremely current customer profiles. This allows the marketeer to focus on the core business: developing
appealing and customer-friendly one-on-one marketing actions. With those strategic
and creative choices, the marketeer instructs the Mi8 to take action when needed.
This is sales- and profit-increasing Marketing Intelligence.
[CASE]
“As a customer Ivo is happy with the offers the marketeer makes “Leading organizations are
him, since he exclusively gets offers that are relevant to him and changing how they measure
customized for him. Appealing actions that fit his taste and
their operations, interactions
lifestyle. He is significantly less annoyed by email-campaigns
with customers, and resource
and reads a lot more of them.”
allocations”
Dan Vesset IDC Program Vice President for Business Analytics and Big Data research
Mi8: Automated 24/7 reports from your dashboard
Mi8 functions 24/7 and reports back to you and your colleges through the Dashboard
Rapporting-tool*. You decide the time and frequency, without any hassle. You see
what your actions mean in relation to traffic and conversion on your web-site(s) or
those of your customers. The simple and straightforward menu’s let you analyze traffic data from your web-sites in no time. Using your computer, tablet or smartphone.
zMerce’s Dashboard is always at your fingertips, easily accessible and works like a
charm. (*Also available apart from Mi8)
“Finally, easily accessible and fast analytics on my smartphone.
[MARKETEER] I can see right away whether my ideas are working out.
Marketing automation is
The rapports are clear and I let Mi8 send them to my CEO before rapidly growing, with more
the weekly marketing-meeting. I receive daily rapports to make
sure I’m alert 24/7 so that when it’s needed I can make quick
adjustments. I finally have the space to focus on strategies and
creative processes :-)”
than 60%, yet only 5% of the
non-tech enterprises are applying the tool ...
Thanks to the Mi8 Marketing Intelligence Platform you are
active 24/7, save money and increase profit and customer
satisfaction.
Mi8 provides your customer profiles with a value (score). That score is build-up from
automatically gathered (big) data. When a customer is interested in a certain category, the marketer instructs the Mi8 so that the customer will receive offers within his
range of interest. This is a simple way of increasing profit, without annoying the
customer with irrelevant offers.
SUSTAINABLE DATA GATHERING
Gathering only data that is relevant within the customer profile, that’s what we at
zMerce call Sustainable Data Gathering.
Mi8 suits companies met with large numbers of customer pro-
[APPLICATION] files, with the Enterprise License. But we’ve also developed two
“Mi8 provides you with a multi-channel approach (e-com-
types for the SME’s: the Small Business Lite and the Small Busi-
merce, multi-media, social net-
ness Medium.
works, mobile business) and
Directly with zMerce. We then find you a fitting partner for your
operates a real time, one-on-
[LICENCES] branch, to provide 24/7 support.
one marketing-communication.”
Mi8
MARKETING
INTELLIGENCE
Stupid companies don’t invest
in the Mi8 Marketing Intelligence platform by zMerce ...
Those companies are deemed to lose, both now and in the future.
More information: zMerce, The Netherlands http://www.zmerce.com

Mi8 MARKETING INTELLIGENCE

Transcription

Similar documents

This article was downloaded by: [Rand R. Wilcox]

the flyer

eq power point - desmarais - ATD SF East Bay

Applications of Genomic Technology to Cattle Breeding

Factsheet Insurance

Animals and `animal culture`

Dia 1

Profile - DDB Lagos

customer intelligence through new eyes through

Fun EuropE Quiz

Through a Scanner Darkly Adventures in the land of the spooks