2013 - DanceMedia

MEDIA KIT 2013
DRN EXPO & DRN EXPO Online
Dance Teacher Summit
danceU101.com
dance212.com
pointemagazine.com
dance-teacher.com
dancespirit.com
dancemagazine.com
dancemedia.com
Dance Retailer News
Pointe
Dance Teacher
Dance Spirit
Dance Magazine
OVERVIEW
Beyond the Pages
Digital editions: In 2012, Dance Magazine, Dance Spirit, Dance Teacher and Pointe
introduced digital tablet editions on Apple Newsstand, Google Play and Barnes & Noble Nook Newsstand.
With an increase in demand to view content through various outlets, digital editions make it seamless
to distribute the magazines worldwide. Interactive editions deliver even more of what readers love in
print. Want to see the “behind the scenes’’ cover shoot of the issue you’re reading? Done. Just click on
the cover of the digital edition and you’ll be linked to dancemedia.com, where those videos are posted.
Exclusive sponsorships are available, as well as the opportunity to make your ads interactive. Ask about
links to e-commerce and increased visibility through ads with video.
Online: We offer rotating video ads, rotating leader-board banner units and rotating square
The content:
The reach:
The result:
DanceMedia is your source for all
things dance. Each publication
provides how-to advice and practical
information that dancers, teachers and
other professionals can immediately
implement in their careers. Issues
are jam-packed with exclusive photo
shoots you won’t find anywhere else,
featuring beautiful fashion photography
from dancewear and costume
shoots—all modeled on the most
famous dance stars and companies.
DanceMedia editors have their fingers
on the pulse. They’re accomplished
journalists, performers, active dancers
and teachers—they know the life
of the readers. DanceMedia editorial
is the most trusted, authoritative,
reliable and entertaining resource.
With hundreds of contributors, our
publications boast the latest musthave information worldwide.
The DanceMedia publications and
websites deliver the most dancers,
teachers and advertising options—in
print and online. Because the unique
editorial voice of each publication
commands attention, readers scour
every single issue. And with low
duplication in readership between
each publication, it’s an absolutely
worthwhile investment to advertise
in each one.
Promoting your brand is not as simple
as one-size-fits-all. We offer custom
advertising packages to fit your needs
and budget. Get the most bang for
your buck and optimize the power of
your message through frequency. We
genuinely appreciate the opportunity
to work with you and look forward to
helping grow your business in 2013.
Let the expertise and innovation of
DanceMedia be your guide and partner
in the wide world of dance.
“
She’s a superstar.
Being on the cover of
Dance, it’s like being
on Rolling Stone.
This is big time.
”
banner spots through a run-of-network offering. Run-of-network is made up of seven websites:
dancemedia.com, dancemagazine.com, dancespirit.com, dance-teacher.com, pointemagazine.com,
dance212.com & danceU101.com.There’s no better way to drive traffic to your website and increase
visibility with each dedicated audience.
Biweekly newsletters:
Our newsletters are free to email subscribers and
feature Q&As with famous dance artists, tips, performance opportunities, jobs & auditions and
fashion spotlights. Dancers and teachers crave our content—in print and online. A button ad
component provides an excellent opportunity to complement your print campaign.
Custom media: DanceMedia will create video ads, custom-published inserts, advertorial
pieces, posters, coupons and now digital catalogs and apps.
Where’s the “LOVE” button?
Our social media presence has grown by leaps and bounds in the last year. It’s not surprising, given that
we love our readers and they love us back. Creating buzz, inspiring artists and finding the hottest trends
is just what we do! Through social media, we hold an ongoing conversation with our readers. Our total
community is more than 172,000* and growing.
—Brett Bonda, managing director of Richmond Ballet
(about September 2012 Dance Magazine cover story on Maggie Small)
2
*At publication date.
3
2013 EDITORIAL CALENDAR
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Published Since: 1927
Frequency: 12x
Total Readership: 300,000
Read by advanced students, their teachers
and professionals
ISSUE FOCU S
FA SH I O N
SPACE
MAT ER I A L S
JAN
S ummer S tudy G ui de
Cl as s i c Cl as s wear
1 1 /6 /1 2
1 1 /1 3 /1 2
FEB
A udition Guide
W i nni ng Audi ti on Looks
1 2 /6 /1 2
1 2 /1 3 /1 2
MAR
J obs Guide
Spri ng Rehears al G ear
1 /7 /1 3
1 /1 4 /1 3
AP R
C hor eogr aphy I ssue
Ul ti m a te Poi nte Shoe G ui de
1 /3 1 /1 3
2 /7 /1 3
MAY
Tec hnique Is sue
H om e Studi o Sol uti ons
3 /6 /1 3
3 /1 3 /1 3
JUN E
Danc e A nnual Di rectory
Sum m er Stud y Mus t- H a ves
4 /9 /1 3
4 /1 6 /1 3
JULY
Danc e in the M edi a
Vers a ti l e Rehears al Looks
5 /8 /1 3
5 /1 5 /1 3
AUG
S c holar ship G ui de
Bal l et Sl i ppers
6 /5 /1 3
6 /1 2 /1 3
S EP
Fall P r ev iew
Autum n Dancewear
7 /3 /1 3
7 /1 0 /1 3
Tips on nutrition, injury prevention and training that aspiring dancers and young
OCT
Br oadway Focus
Annual Cos tum e Previ ew
8 /8 /1 3
8 /1 5 /1 3
professionals need to know to perform at the top of their game.
N OV
Women’ s Issue
Shoes , Shoes , Shoes !
9 /4 /1 3
9 /1 1 /1 3
D EC
C ontempor ar y Focus
Warm - Ups
1 0 /2 /1 3
1 0 /9 /1 3
IN EVERY ISSUE
Co v e r S t o r y
Dance Magazine’s cover stories inspire readers with their beauty and glamour.
Behind each is a compelling personal story that profiles major figures in ballet,
modern, tap, musicals, commercial and hip-hop.
Vi t a l S i g n s
Keeping readers up-to-date with the most exciting new projects from all over the
world of dance.
Yo u r B o d y
Te c h n i q u e
M y Wa y
Prominent dancers reveal how they’ve adapted various training methods to their
Advice for
Dancers
Questions from readers are answered by resident training expert, psychologist
bodies’ needs.
I Dance
4
Sign up for our monthly edit preview: email [email protected]
and former New York City Ballet dancer Dr. Linda Hamilton, author of many books
on dance.
From the
Heart/Why
(subject to change)
A moving personal essay by a different dancer each month, where they express
their passion for the art of dance.
When you advertise in multiple titles, you’ll maximize your message. Because creating a marketing plan
to best fit your needs is a customized process, we offer ad sizes to fit all budgets. From fractional space
to full pages, let us create a tailored package with rates earned through frequency.
In 2013, when you advertise at a 12x frequency level, you have the opportunity to incorporate
interactivity into your ad in the digital edition and complement your message with a banner ad on
dancemagazine.com.
Please refer to page 21 for ad dimensions and material requirements.
5
2013 EDITORIAL CALENDAR
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Published Since: 1997
Frequency: 10x
Total Readership: 700,000
Read by teen dancers, their teachers and young
professional dancers
ISSUE FO CU S
FA SH I O N
SPACE
MAT ER I A L S
JAN
S ummer S tudy G ui de
Bal l room Styl e
1 0 /2 3 /1 2
1 1 /7 /1 2
FEB
A udition Gui de
Audi ti on Looks
1 1 /2 6 /1 2
1 1 /3 0 /1 2
MAR
Ballet Foc us
Bal l et Cos tum es & Shoes
1 2 /2 1 /1 2
1 /4 /1 3
AP R
Danc e Team I ssue
Dance Team Outfi ts
1 /2 5 /1 3
2 /1 /1 3
From ballet and ballroom to competitions and contemporary, this section breaks
MAY /JUN E
C ommer c ial I ssue
Com m erci al Styl e
3 /7 /1 3
3 /1 4 /1 3
down the moves and spells out the how-to’s by style.
JULY /AUG
Br oadway & NYC
Jazz Dancewear
5 /9 /1 3
5 /1 6 /1 3
Prominent dancers across all genres share their hard-won wisdom with their
S EP
Bac k to S c h ool
Rehears al Wear
6 /2 8 /1 3
7 /8 /1 3
younger selves—touching, moving and inspiring.
OCT
C ompetition s & Conventi ons
W i nter Warm - Ups
8 /2 /1 3
8 /9 /1 3
N OV
C ostume Issue
Cos tum e Previ ew
8 /3 0 /1 3
9 /6 /1 3
D EC
Hollywood I ssue
H ol i day G i ft G ui de
9 /2 6 /1 3
1 0 /3 /1 3
IN EVERY ISSUE
Spotlights
Le t t e r t o M y
Tee n a g e S e l f
Body
(subject to change)
A reader favorite! The Body section includes health stories (my first
period—yikes!), mind topics (how to deal when you’re competing against
your best friend!), fitness advice (eight must-do moves for your dancer
Sign up for our monthly edit preview: email [email protected]
body), plus Body Buzz!
Off the
R ec o r d / D i a r y
These inspirational pieces relate one dancer’s journey, whether it’s through a
difficult disease or leading up to a game-changing performance. Written by the
dancers themselves, each piece takes readers inside their heads.
Yo u S h o u l d
DS introduces a rising young star to look out for. YSK dancers have gone on to
Know
do huge things: Alex Wong (long before his “SYTYCD” days!), American Ballet
Theatre’s Catherine Hurlin, Shaping Sound co-founder Teddy Forance and High
School Musical star Corbin Bleu.
Plus
Need-to-know competition info across all genres, from tips and tricks to advice
from judges...a must-read for every comp kid.
6
When you advertise in multiple titles, you’ll maximize your message. Because creating a marketing plan
to best fit your needs is a customized process, we offer ad sizes to fit all budgets. From fractional space
to full pages, let us create a tailored package with rates earned through frequency.
In 2013, when you advertise at a 10x frequency level, you have the opportunity to incorporate
interactivity into your ad in the digital edition and complement your message with a banner ad on
dancespirit.com.
Please refer to page 21 for ad dimensions and material requirements.
7
2013 EDITORIAL CALENDAR
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Published Since: 1980
Frequency: 12x
Total Readership: 80,000
Read by studio owners and teachers, K–12 educators
and higher ed instructors
ISSUE FOCU S
FA SH I O N
SPACE
MAT ER I A L S
S ummer S tudy
Team Cos tum es
1 0 /3 0 /1 2
1 1 /6 /1 2
FEB
C ar eer s
Broadway Cos tum es & Ta p Shoes
1 2 /5 /1 2
1 2 /1 2 /1 2
MAR
Health & Wellne ss
Lyri cal /Contem porar y Cos tum es
1 /4 /1 3
1 /1 1 /1 3
AP R
Ballr oom
Bal l room Cos tum es & Shoes
2 /8 /1 3
2 /1 5 /1 3
Take a mini master-class! A master teacher demonstrates a signature move or
MAY
Ear ly C hildhood
Cos tum es for Tots
3 /5 /1 3
3 /1 2 /1 3
his/her take on a classic that helps teacher readers brush up and expand on
JUN E
S tudio Bus iness
Urban Dancewear & Shoes
4 /1 /1 3
4 /9 /1 3
JULY
Danc e Teac her Di rectory
Jazz Dancewear & Shoes
5 /6 /1 3
5 /1 3 /1 3
Bac k to S c hool
Bal l et Dancewear & Shoes
6 /5 /1 3
6 /1 2 /1 3
IN EVERY ISSUE
Te c h n i q u e :
H o w I Te a c h I t
JAN
(subject to change)
their skills.
Ask the
Smart suggestions from seasoned pros to help studio owners, competition team
AUG
E xp e r t s
directors and K–12 teachers with the challenges they face daily.
S EP
Fall Tr aining
H ol i day Cos tum es
7 /3 /1 3
7 /1 0 /1 3
OCT
C ompetitions
Cos tum e Previ ew I
8 /7 /1 3
8 /1 4 /1 3
N OV
Rec itals
Cos tum e Previ ew I I
9 /4 /1 3
9 /1 1 /1 3
D EC
C onvention Guide
Dancewear for Teachers
1 0 /2 /1 3
1 0 /9 /1 3
Theory &
Practice
Te a c h e r s ’
To o l s
DT Notes
A guide that delves into the practical matters of teaching, from managing
student dynamics to perfecting pirouettes.
Teachers share, colleague to colleague, the strategies and materials that make
them successful in their careers and classes.
Sign up for our monthly edit preview: email [email protected]
Readers stay up-to-date with this roundup of essential dance news,
opportunities, awards and resources for teachers.
History
A complete lesson plan, making it easy for teachers to introduce dancers to the
rich heritage of their artform.
Dance Teacher Summit is Dance Teacher magazine’s
annual event. It’s a fantastic mix of movement sessions,
seminars and workshops led by top master teachers.
8
When you advertise in multiple titles, you’ll maximize your message. Because creating a marketing plan
to best fit your needs is a customized process, we offer ad sizes to fit all budgets. From fractional space
to full pages, let us create a tailored package with rates earned through frequency.
In 2013, when you advertise at a 12x frequency level, you have the opportunity to incorporate
interactivity into your ad in the digital edition and complement your message with a banner ad on
dance-teacher.com.
Please refer to page 21 for ad dimensions and material requirements.
9
2013 EDITORIAL CALENDAR
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•
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Published Since: 1999
Frequency: 6x
Total Readership: 120,000
Read by pre-professional and professional ballet
dancers and their teachers
Photo Essay
Fe a t u r e
Sh o w & Te l l
A glimpse of what top professionals carry in their dance bag every day. It’s an
FA SH I O N
SPACE
MAT ER I A L S
FEB/MAR
A uditions G ui de
Audi ti on Dancewear
1 1 /2 8 /1 2
1 2 /5 /1 2
AP R/MAY
Tr aining I ssue
Bal l et Sl i pper G ui de
1 /2 9 /1 3
2 /6 /1 3
3 /2 6 /1 3
4 /2 /1 3
6 /7 /1 3
JUN E/JULY
C ar eer Issue
Poi nte Shoe G ui de
Sum m er Dancewear
stars, companies and choreographers at work in casual, unposed moments.
intimate peek at a beloved dancer’s personal quirks.
Reverence
ISSUE F O CU S
Rehears al Dancewear
IN EVERY ISSUE
Readers have become addicted to these exciting backstage takes on major
(subject to change)
AUG/S EP
P r e-P r ofe ssi onal G ui de
Fal l Cl as s wear
5 /3 1 /1 3
OCT/N OV
Higher Ed G ui de
Tutus
7 /3 1 /1 3
8 /8 /1 3
D EC/JAN
S ummer Study G ui de
W i nter Dancewear
9 /2 5 /1 3
1 0 /2 /1 3
Sign up for our monthly edit preview: email [email protected]
This Q&A gives readers a quick, fun sense of a major ballet star’s personality. We
ask about favorite desserts, fashion preferences, hidden talents, dance dreams.
It’s a snapshot of what makes them who they are.
Di r e c t o r ’s
Notes
These frank interviews with top artistic directors give readers inside information
on a ballet company’s direction, and audition advice from the person who makes
Show
the hiring choices.
& Tel
l
Inside
Natalia
lonso’s
Dance BAag
When you advertise in multiple titles, you’ll maximize your message. Because creating a marketing plan
to best fit your needs is a customized process, we offer ad sizes to fit all budgets. From fractional space
to full pages, let us create a tailored package with rates earned through frequency.
By Marg
aret
Fuhre r
You r Be s t B o d y
Complexion
s Conte
let dancer
Natalia Alonsomporary Ballife—literally.
leads a colorfu
“I’m always “I’m a color girl!”
l
she says.
wearing
cessory.”
at
When she’s least one bright
acusually her
in
trusty hot-pinthe studio, that’s
the pattern
k legwar
ed scarf
mers, or
given to
plexions
her by Comdirectors
Desmond
and Dwight
Richardson
Rhoden
recent tour
during the
company’s
to Italy. And
nonsense
forget
about
black totes.
gave me
“My sister-in nothis Le Sportsa
-law
years ago
for my birthda c bag a couple
of
“She saw
y,” Alonso
all
perfect for the colors and knew says.
me.”
it’d be
Speaking
for her: Compl of colors that
are perfect
flesh-toned exions dancer
s wear
shoes, and
pany membe
for
rs, getting most comrequires
the right
a lot
But for Alonsoof pre-show pancak shade
ing.
, “there’s
required,”
no custom
she
ization
make shoes says. “Sansha
happens
in a color
to
tone. It’s
kind of crazy.”that’s exactly my
P
Compelling, up-to-the-minute health, nutrition and fitness information that will
help readers become stronger dancers and stay injury-free.
The Goods
Le Sportsa
a massag c bag, DL Fit
ball (“It’s
e, exercise
ball all
and stability
in
without one—I never
leave home
(“Smart it”), scarf, water,
phones
necessi
are just iPhone
ty
slippers at this point”),a human
,
ballet
Altoids, legwarmers,
Dove deodora vitamin
mist, Barre
s,
nt and
body
that they’re bars (“My
made by favorite! I love
dancers
dancers
”),
, for
thing—m iPod (“It has
teach to, usic I dance everyto,
that I’m music that helpsmusic I
nervous
me forget
dance…”
if
), Kindle. I’m about to
P
In 2013, when you advertise at a 6x frequency level, you have the opportunity to incorporate
interactivity into your ad in the digital edition and complement your message with a banner ad on
pointemagazine.com.
16
Octob
er 2012
Sayers
er/Novemb
pointe
magazine.c
om
10
Nathan
POINTE
Please refer to page 21 for ad dimensions and material requirements.
11
2013 EDITORIAL CALENDAR
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In t h e N e w s
N ew A r r i va l s
Published Since: 2002
Frequency: 12x
Total Readership: 5,500
Read by dance retail store owners, buyers,
manufacturers and distributors
ISSUE FOCUS
P R O D U CT S
FA SH I O N
JAN
Ordering
S ta g e- Worth y H ai r A c c essori es
S p ri n g Dan c ewear
11/ 6/ 12
11/ 13/ 12
FEB
R e c i ta l
Rec i tal G i fts
Performan c e- Read y A p p arel
12/ 13/ 12
12/ 20/ 12
MAR
Shoe Issue
S h oe Care Prod u c ts
Cl assi c S h oe S tyl es
1/ 15/ 13
IN EVERY ISSUE
1/ 22/ 13
APR
Summer Sales
Dan c e S h orts
S u mmer I n ten si ve Looks
2/ 22/ 13
2/ 28/ 13
This section puts dance retailers in the loop with major dance manufacturer news.
M AY
B a c k - to - S c h o o l I
Dan c e S ki rts
Bab y Bal l eri n a Looks
3/ 15/ 13
3/ 22/ 13
JUNE
B a c k - to - S c h o o l I I
Dan c e Ba g s
Fal l S h oes
4/ 12/ 13
4/ 18/ 13
J U LY
B a c k - to - S c h o o l I I I
Li tu rg i c al A c c essori es
Fal l Dan c ewear
5/ 17/ 13
5/ 24/ 13
AUG
Selling Basics
Bal l et S h oe A c c essori es
Dress Cod e Basi c s
6/ 14/ 13
6/ 21/ 13
SEP
Holiday Season Prep
G i fts for E ver y Dan c er
Best- sel l i n g Ti g h ts
7/ 10/ 13
7/ 17/ 13
OCT
Shoe Issue
Wel l n ess Prod u c ts
Best- sel l i n g S h oe S tyl es
8/ 14/ 13
8/ 21/ 13
NOV
Accessory Issue
Leg warmers
Dan c e Top s & Bottoms
9/ 13/ 13
9/ 20/ 13
DEC
Ballet Issue
Bal l eri n a’s M u st- H a ves
Warm- u p s an d K n i twear
10/ 9/ 13
10/ 16/ 13
Our photo-filled section highlights the latest dance apparel, shoes and
accessories available from a wide range of manufacturers. It’s a must-read
for any retailer who wants to keep his or her assortment fresh.
Retailer
Spotlight
This popular feature gives readers a glimpse inside a different dance store each
month. Retailers love it because it tells them what’s working—from business
practices to displays and promotions.
Ask Leslie
(subject to change)
Features visual merchandising advice from expert Leslie Groves. Each month,
Groves offers practical tips designed to help dance store owners create effective,
SPACE MAT ER I A L S
Sign up for our monthly edit preview: email [email protected]
engaging displays.
Wh a t Da n c e r s
Wa n t
Dancers from all genres tell retailers about the dance products they want and need
to get through classes, performances and rehearsals.
When you advertise in multiple titles, you’ll maximize your message. Because creating a marketing plan
to best fit your needs is a customized process, we offer ad sizes to fit all budgets. From fractional space
to full pages, let us create a tailored package with rates earned through frequency.
Events that bring the pages of Dance Retailer News to life.
12
Please refer to page 21 for ad dimensions and material requirements.
13
ANNUALS
SUPPLEMENTS
The College Guide
The Dance Magazine College Guide is the fundamental year-round resource for high school dancers, their parents, teachers and
dancers returning to school. Featuring a detailed state-by-state guide to 600+ college and university dance programs, valuable
financial aid and scholarship information and insider advice from students on what to expect and how to succeed.
Continue to brand your college or university program with follow-up display ads in the college issues (August Dance Magazine,
September Dance Spirit, September Dance Teacher and October/November Pointe) and with an online presence
on danceU101.com.
SPACE: 6/13/13
The supplements are mini magazines that are tipped into both Dance Magazine & Dance Teacher. They are
also posted online—including ads! Low out-of-pocket investment that allows you to sample the power of print.
FULL PAGE: $3,500
HALF PAGE: $2,500
APRIL
MATERIALS: 6/20/13
Studio Talk’s lively roundtable discussion among dance educators of all sectors (K–12, private studio, colleges & conservatories)
sheds light on how to best overcome these shared concerns and obstacles.
SPACE: 1/31/13
The Survival Guide
To compete with the nation’s top high school and college dance teams, dance team directors need to stay
informed. The Dance Director’s Survival Guide provides exclusive access to this formidable market. The yearround resource supplies the essential elements needed to build a winning team and season, including: helpful
advice, tips and checklists, plus hundreds of listings, including camps, competitions, costumes, fundraising,
footwear, makeup & accessories and uniforms.
SPACE: 6/28/13
MATERIALS: 7/5/13
MATERIALS: 2/6/13
MAY
Lifetime Learners features information on a wide variety of teacher-training programs, profiles and techniques.
SPACE: 3/1/13
MATERIALS: 3/8/13
AUGUST
The Competition & Convention Yearbook
Tipped into December Dance Spirit and December Dance Teacher, this annual yearbook highlights the hugely popular
competition and convention circuit. This year-end roundup features company profiles, end-of-season results, and next year’s
dates and locations. Reserve a full-page ad opposite your company profile. Limited space availability.
SPACE: 9/17/13
Secrets of a Successful Studio is filled with time-tested best practices, new, versatile equipment and more unique ideas
on drawing in more students.
SPACE: 6/5/13
MATERIALS: 6/12/13
SEPTEMBER
MATERIALS: 9/24/13
Beyond Performance provides dancers and teachers with inspiring stories, tips and advice from their
peers who have found diverse, fulfilling and successful second careers.
SPACE: 7/3/13
Dance Retailer News Directory
Dance Retailer News is the ultimate vendor guide for time-constrained business owners looking to make informed
decisions while expanding the offerings of their stores. This directory is an easy-to-use index that store owners refer
back to all year long. Promote your products and services in the ONLY resource for the dance retail industry!
When you buy a display ad, your listing info will be bold in the directory index!
SPACE: 10/10/13
14
MATERIALS: 10/17/13
MATERIALS: 7/9/13
OCTOBER (Dance Magazine Only)
Winning Ways helps guide teachers to find the perfect combination of choreography, costumes and positive energy throughout
competition season. Full Page: $2,500 & Half Page: $1,500
SPACE: 8/7/13
FULL PAGES IN ALL FIVE, only $15,000!
MATERIALS: 8/12/13
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RUN-OF-NETWORK
ONLINE OFFERING
E-NEWSLETTER
ADVERTISING
One Ad • Seven Websites • Tremendous Reach
Complement your print campaign with a direct-response message.
Boost traffic to your website and increase visibility with each captive audience.
ROTATING LEADER-BOARD
Each Newsletter Is Published 2x Per Month
728x90 pixels
Including:
dancemedia.com
dancemagazine.com
dancespirit.com
dance-teacher.com
pointemagazine.com
dance212.com
danceu101.com
ROTATING BANNER
300x250 pixels
BEST VALUE PACKAGE: only $3,500
(one issue each)
Content:
BUTTON
140x250 pixels
Feature: Q&A with a dancer, teacher or choreographer in the news
Giveaways and contests
Style blurb with a fashion piece
Audition information or upcoming performance notice
Health/fitness/beauty tips
Behind-the-scenes videos from cover stories
16
17
2013 LISTINGS
OPPORTUNITIES
We are dedicated to helping your business succeed. The Harvey Research
Ad Effectiveness Study is just one example of how DanceMedia supports your
marketing efforts. We are committed to enhancing your return on investment by
bringing the power of focus groups directly to you.
MONTH( S )
PLACE A FULL-PAGE AD (OR TEST SEVERAL DIFFERENT FULL-PAGE
CREATIVES) AND GAIN VALUABLE MARKET RESEARCH INFORMATION:
•
•
•
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Who is reading your ad?
Did your ad reach buyers?
How does your ad compare to others in your product field?
What is the overall performance of your ad?
Plus, receive reader testimonials
Dec 12/
LIST IN G
F EAT U RE
A n n u a l Su mmer Stu d y Gu id e
J an 1 3
P U BLICAT IO N (S)
•
•
•
•
Poin te
Dan c e
Dan c e
Dan c e
(Dec / J an )
Sp irit (J an )
Ma g azin e (J an )
Teac h er (J an )
LISTING
RAT E
$495 for all
4 p u b lic a tion s
Plu s , lis tin g s a p p ear on lin e a t:
d an c emed ia.c om/ lis tin g s
Fe b 1 3
A u d ition s Gu id e
•
•
•
Dan c e Ma g azin e
Dan c e Sp irit
Poin te
FR E E
M ar 1 3
J o b s Gu id e
•
Dan c e Ma g azin e
FR E E
A n n u a l Direc tories
•
•
Dan c e Ma g azin e (J u n e)
Dan c e Teac h er (J u ly)
June 13/
J u ly 1 3
$185 p er
c a teg or y
Plu s , lis tin g s a p p ear on lin e a t:
d an c emed ia.c om/ lis tin g s
Pointe—February/March
FREE to full-page
advertisers in the Dance Teacher—March
following issues: Dance Magazine—April
Dance Spirit—May/June
18
FR E E
Aug 13
S c h o lars h ip Gu id e
•
Dan c e Ma g azin e
Sept 13
Hig h e r E d Gu id e
•
•
Dan c e Sp irit
Dan c e Teac h er
FR E E
Oct 13
Hig h e r E d Gu id e
•
Poin te
FR E E
Oct 13
C o m p etition / C on ven tion Gu id e
•
•
Dan c e Sp irit
Dan c e Teac h er
Nov 13
C o s t ume Gu id e
•
Dan c e Sp irit
Dec 13
C o n v en tion Gu id e
•
Dan c e Teac h er
J an 1 4
D R N Direc tor y
•
Dan c e R etailer News
(whe n yo u
pla ce a Co lle ge
Guide Spo tlight)
(whe n yo u
pla ce a Co lle ge
Guide Spo tlight)
$150 p er lis tin g
FR E E
$150 p er lis tin g
FR E E
Listings opportunities are FREE and ENHANCED
when you place a display ad in that issue.
19
ADVERTISING SPECS
INTEGRATED PACKAGES
DanceMedia offers integrated-marketing packages at several spending levels. Each
frequency package can be tailored to your needs. These are effective and proven
examples that provide exposure through both print and online.
$150,000
$100,000
Annual Spending (sample)
• 52 full pages
• 12 ads in Dance Magazine
• 12 ads in Dance Teacher
• 12 ads in Dance Retailer News
• 10 ads in Dance Spirit
• 6 ads in Pointe
• Rotating 20-second video ad on
dancemedia.com
• Rotating banner ad on
dancemedia.com
• 5 e-newsletter advertorials
• 1 Dance Magazine e-news
• 1 Dance Spirit e-news
• 1 Dance Teacher e-news
• 1 Pointe e-news
• 1 DRN e-news
Annual Spending (sample)
• 52 1/2 pages
• 12 ads in Dance Magazine
• 12 ads in Dance Teacher
• 12 ads in Dance Retailer News
• 10 ads in Dance Spirit
• 6 ads in Pointe
• Rotating banner ad on
dancemedia.com
• 4 e-newsletter button ads
(any publication)
$15,000
• 5 Full Pages
• April Supplement
• May Supplement
• August Supplement
• September Supplement
• October Supplement
20
-OR• 26 full pages
• 6 ads in Dance Magazine
• 6 ads in Dance Teacher
• 6 ads in Dance Retailer News
• 5 ads in Dance Spirit
• 3 ads in Pointe
• Rotating banner ad on
dancemedia.com
• 4 e-newsletter button ads
(any publication)
Ad Size
Ad Size
2-Page Spread—Bleed
2-Page Spread—Nonbleed
Trim
Bleed
16" x 10.875"
0.125"
15.5" x 10.375"
0"
Trim
Bleed
2-Page Spread—Bleed
21.5" x 14.5"
0.125"
2-Page Spread—Nonbleed
20.5" x 13.75"
0"
Full-Page Tab—Bleed
10.75" x 14.5"
0.125"
Full-Page Tab—Nonbleed
8" x 10.875"
0.125"
10.25" x 13.75"
0"
7.5" x 10.375"
0"
Full-Page Jr.
7.5" x 10"
0"
4.625" x 10.375"
0"
1/2 Vertical
4.875" x 13.75"
0"
7" x 5.0625"
0"
1/2 Horizontal
10.25" x 6.625"
0"
1/2 Vertical
3.5" x 10.1875"
0"
1/3 Vertical
3.5" x 13.75"
0"
1/3 Horizontal
4.625" x 5.0625"
0"
1/3 Horizontal
6.5" x 6.625"
0"
1/3 Vertical
2.25" x 10.1875"
0"
1/4 Vertical
4.875" x 6.625"
0"
1/6 Horizontal
4.625" x 2.25"
0"
1/4 Horizontal
10.25" x 3.125"
0"
1/6 Vertical
2.25" x 5.0625"
0"
1/6 Vertical
3.25" x 6.667"
0"
Full-Page—Bleed
Full-Page—Nonbleed
2/3 Vertical
1/2 Horizontal
MATERIAL REQUIREMENTS
All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com.
GENERAL GUIDELINES FOR ADS
• Make sure all ads are built correctly to spec and scaled
at 100%.
• All support files—fonts and images—must be linked.
• All images must be CMYK. No RGB images accepted.
(Convert all images to CMYK in Photoshop before placing
them in your layout program.)
• All images must be high-res. Images at 150 dpi or less will
not be accepted.
• Maximum ink density should be set to standard 300% or
less on all images.
• No Pantone colors (convert to process).
• No spot colors (convert to process).
• Make sure “White” type is NOT set to overprint.
• If using InDesign, set your “Appearance of black” preference
to both display and output blacks “Accurately.”
• Crop marks should be ON for partial ads.
• Please label your PDF accordingly: title/year/month/
ad size/client.
Example: dancemagazine0112_13V_ballet.pdf
Need help?
Please email [email protected]
21
CONTACT
SENIOR VICE PRESIDENT &
GROUP PUBLISHER
Amy Cogan
P: 212.979.4862
F: 646.219.6249
[email protected]
TERMS & CONDITIONS
Cancellations & Billing
All cancellations must be received in writing by published ad
space deadline. Cancellations may result in short-rate to
the applicable frequency. Invoices are rendered on publication
mailing date. Net due in 30 days.
Production
To help ensure color accuracy, ads should be sent with
a SWOP Certified Proof. DanceMedia will not be held
responsible for color inconsistencies or inaccuracies if
a client-approved SWOP Certified Proof is not provided.
Listings
Please note that the editors of DanceMedia reserve the right
to edit listings according to style, grammar, placement, space
and content requirements. DanceMedia is not responsible
for inaccurate submissions placed online and is unable to run
corrections in any magazines.
Go to: dancemedia.com/advertise
for a digital, downloadable version with up-to-the-minute
information and offerings.
22
Cover Photo: Alina Somova, photographed by Nathan Sayers
dancemedia.com
333 Seventh Ave, 11th Fl, New York, NY 10001