to - National Post Media Kit

Report for September 2013
CONSOLIDATED
MEDIA REPORT
Newspaper
See each paragraph for specific
data measurement period
TOTAL
NATIONAL POST
NETWORK
13,980,756
(See Notes #1)
01-5564-0
151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca
Report for September 2013
PRODUCT
FREQUENCY/CIRCULATION
National Post
Print:
AVERAGE PAID CIRCULATION
AVERAGE NON-PAID CIRCULATION
TOTAL AVERAGE PRINT CIRCULATION
Digital Editions:
AVERAGE PAID CIRCULATION
AVERAGE NON-PAID CIRCULATION
TOTAL AVERAGE DIGITAL CIRCULATION
TOTAL AVERAGE CIRCULATION
Sat
129,540
1,591
131,131
Avg
Mon-Fri
123,092
1,543
124,635
Mon
117,854
1,566
119,420
Tue
124,158
1,461
125,619
Wed
123,681
1,502
125,183
Thu
122,029
1,535
123,564
Fri
127,612
1,649
129,261
2,576
44,259
46,835
177,966
19,417
22,591
42,008
166,643
18,952
24,165
43,117
162,537
20,151
22,037
42,188
167,807
19,444
22,891
42,335
167,518
19,650
22,625
42,275
165,839
18,886
21,275
40,161
169,422
Subject to Audit for six months ended March 31, 2013.
PRODUCT
KEY NUMBERS
Print:
Financial Post Magazine
TOTAL AVERAGE CIRCULATION
Subject to Audit
Digital:^
www.nationalpost.com
average monthly page impressions
average monthly unique browsers
www.financialpost.com
average monthly page impressions
average monthly unique browsers
FP Network:
Print:
Avg. Sat
Avg. M-F
Subject to Audit
(See Notes #3)
Digital: Financialpost.com Network^
average monthly page impressions
average monthly unique browsers
Social Media:
Twitter Followers (Total)
Facebook Likes
foursquare Followers
Tumblr Followers
Google+ Circles Members
Instagram Following
Pinterest Following
Newsletters (Average Net Distribution)^
NP GTA Top Stories
NP Top Stories
FP Top Stories
FP Executive Summary
FP Entrepreneur
FP Marketing
FP Mining
Mobile:^
m.nationalpost.com
average monthly page impressions
average monthly unique browsers
m.financialpost.com
average monthly page impressions
average monthly unique browsers
Apps:
National Post (downloads)
Tablets, smartphones and other mobile devices
Financial Post Magazine (downloads)
Tablets
^SOURCE: AAM Digital Audit
Page 2 of 11 • 01-5564-0
Alliance for Audited Media
MOST RECENT TIMING
154,240 per issue
6 months ended June 30, 2013
31,989,377 monthly
6,951,576 monthly
3 months ended June 30, 2013
3 months ended June 30, 2013
7,172,517 monthly
1,849,392 monthly
3 months ended June 30, 2013
3 months ended June 30, 2013
648,459 daily
628,459 daily
6 months ended March 31, 2013
6 months ended March 31, 2013
11,976,118 monthly
2,524,488 monthly
3 months ended June 30, 2013
3 months ended June 30, 2013
528,206 total
87,134 total
106,513 total
342,308 total
83,323 total
54,797 total
1,217,061 total
At September 20, 2013
At September 20, 2013
At September 20, 2013
At September 20, 2013
At September 20, 2013
At September 20, 2013
At September 20, 2013
2,309 per issue
7,407 per issue
5,986 per issue
318 per issue
52,485 per issue
3,753 per issue
1,001 per issue
Month of June 2013
Month of June 2013
Month of June 2013
Month of June 2013
Month of June 2013
Month of June 2013
Month of June 2013
4,459,884 monthly
1,546,917 monthly
Month of June 2013
Month of June 2013
695,169 monthly
214,002 monthly
Month of June 2013
Month of June 2013
421,441 to date
12/20/2010 thru 09/20/2013
27,630 to date
01/10/2011 thru 09/20/2013
Print: National Post
Built on the history and reputation of the Financial Post,
the National Post newspaper is the brand’s flagship print product.
With national and Toronto editions published Monday to
Saturday.
PRODUCT
Print:
National Post
AVERAGE PAID CIRCULATION
AVERAGE NON-PAID CIRCULATION
TOTAL AVERAGE PRINT CIRCULATION
FREQUENCY/CIRCULATION
Sat
Avg
Mon-Fri
Mon
Tue
Wed
Thu
Fri
129,540
1,591
131,131
123,092
1,543
124,635
117,854
1,566
119,420
124,158
1,461
125,619
123,681
1,502
125,183
122,029
1,535
123,564
127,612
1,649
129,261
Subject to Audit for six months ended March 31, 2013.
National Post
ePaper
A full-featured digital version of the National Post print
package with all the stories, photos and artwork intact.
The interface lets you flip through the pages just
like a newspaper, or conduct custom
searches and share articles with friends.
PRODUCT
Digital Edition:
National Post
AVERAGE PAID CIRCULATION
AVERAGE NON-PAID CIRCULATION
TOTAL AVERAGE DIGITAL CIRCULATION
FREQUENCY/CIRCULATION
Sat
Avg
Mon-Fri
Mon
Tue
Wed
Thu
Fri
2,576
44,259
46,835
19,417
22,591
42,008
18,952
24,165
43,117
20,151
22,037
42,188
19,444
22,891
42,335
19,650
22,625
42,275
18,886
21,275
40,161
Subject to Audit for six months ended March 31, 2013.
Page 3 of 11 • 01-5564-0
Alliance for Audited Media
NATIONAL POST
Print: Financial Post Magazine
A business-focused publication targeting top managers,
executives, entrepreneurs, investors and other members of
Canada’s business elite. It features popular annual themed
issues like CEO of the Year and the FP500.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
128,220 per issue
6 months ended June 30, 2013
Print:
Financial Post Magazine
Delivered with Host Product
Non-Paid Bulk
AVERAGE TOTAL CIRCULATION
26,020 per issue
6 months ended June 30, 2013
154,240 per issue
6 months ended June 30, 2013
Subject to Audit
Digital: nationalpost.com
& financialpost.com
These digital destinations bring the Post’s tradition of
reporting and design online. The websites include
breaking news, feature stories, specialty resources and
social sharing tools.
PRODUCT
Digital:
www.nationalpost.com
average monthly page impressions
average monthly unique browsers
www.financialpost.com
average monthly page impressions
average monthly unique browsers
KEY NUMBERS
MOST RECENT TIMING
31,989,377 monthly
6,951,576 monthly
3 months ended June 30, 2013
3 months ended June 30, 2013
7,172,517 monthly
1,849,392 monthly
3 months ended June 30, 2013
3 months ended June 30, 2013
(See Notes #2)
Page 4 of 11 • 01-5564-0
Alliance for Audited Media
FP Network:
By taking advantage of the Postmedia Network of major metro
daily newspaper print editions and websites, Financial Post
content can be extended into local markets across the country
reaching more readers. Financial Post powers a significant
portion of content on the business pages of these sites, with
clearly branded sections focusing on national and international
business news, small business and personal finance.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
FP Network:
Print:
Avg. Sat
Avg. M-F
648,459 daily
628,459 daily
6 months ended March 31, 2013
6 months ended March 31, 2013
average monthly page impressions
11,976,118 monthly
3 months ended June 30, 2013
average monthly unique browsers
2,524,488 monthly
3 months ended June 30, 2013
Subject to Audit
(See Notes #3)
Digital: Financialpost.com Network
(See Notes #2)
Page 5 of 11 • 01-5564-0
Alliance for Audited Media
NATIONAL POST
Social Media: Twitter, Facebook,
foursquare, Tumblr, Google+,
Instagram, Pinterest
Social media channels are a crucial part of the relationship
between National Post and Financial Post and its audience.
These channels not only expose users to the Post’s other digital
properties, but serve as content streams in and of themselves.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
Social Media:
Twitter Followers (Total)
528,206 total
At September 20, 2013
87,134 total
At September 20, 2013
foursquare Followers
106,513 total
At September 20, 2013
Tumblr Followers
Facebook Likes
342,308 total
At September 20, 2013
Google+ Circles Members
83,323 total
At September 20, 2013
Instagram Following
54,797 total
At September 20, 2013
1,217,061 total
At September 20, 2013
Pinterest Following
(See Notes #4)
Newsletters: NP GTA Top Stories,
NP Top Stories, FP Top Stories,
FP Executive Summary,
FP Entrepreneur, FP Marketing,
FP Mining
Registered users can subscribe to a multitude of National Post and
Financial Post e-mail newsletter products, providing a regularly
delivered overview of the top news in key categories, with live
links and integrated navigation.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
Newsletters (Average Net Distribution):
NP GTA Top Stories
2,309 per issue
Month of June 2013
NP Top Stories
7,407 per issue
Month of June 2013
FP Top Stories
5,986 per issue
Month of June 2013
318 per issue
Month of June 2013
FP Executive Summary
FP Entrepreneur
52,485 per issue
Month of June 2013
FP Marketing
3,753 per issue
Month of June 2013
FP Mining
1,001 per issue
Month of June 2013
(See Notes #5)
Page 6 of 11 • 01-5564-0
Alliance for Audited Media
NATIONAL POST
Mobile: m.nationalpost.com &
m.financialpost.com
For readers who access National Post and Financial Post mobile
websites via enabled devices such as smartphones, these website
products are offered in a format optimized for the smaller screen.
Featuring a full site search and surfacing a multitude of content,
this has been one of the The Post’s fastest growing products and is
the entry point for most users who employ the 2D-barcode
program to reach the digital presence from the newspaper product.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
average monthly page impressions
average monthly unique browsers
m.financialpost.com
4,459,884 monthly
1,546,917 monthly
Month of June 2013
Month of June 2013
average monthly page impressions
average monthly unique browsers
695,169 monthly
214,002 monthly
Month of June 2013
Month of June 2013
Mobile:
m.nationalpost.com
(See Notes #2)
Apps: National Post &
Financial Post Magazine
National Post app is the flagship app product, available as a single
download product for tablets, smartphones and other mobile
devices. Updated live throughout the day, it provides a best-of
look at National Post and Financial Post in a native-app design.
The Financial Post Magazine app, also available for download,
takes the offline magazine product and makes it tablet-friendly,
with added features such as video to enhance the experience.
PRODUCT
KEY NUMBERS
MOST RECENT TIMING
National Post (downloads)
421,441 to date
12/20/2010 thru 09/20/2013
27,630 to date
01/10/2011 thru 09/20/2013
Tablets, smartphones and other mobile devices
Financial Post Magazine (downloads)
Tablets
(See Notes #6)
Page 7 of 11 • 01-5564-0
Alliance for Audited Media
NATIONAL POST
General Explanatory:
National Post:
Period covered in this report: Six months ended March 31, 2013.
Non-Publishing Days:
Sat: None.
Mon: October 8, 2012; February 18, 2013.
Tue: December 25, 2012; January 1, 2013.
Wed: December 26, 2012.
Thu: None.
Fri: March 29, 2013.
Latest Released Audit Report Issued for 12 months ended September 30, 2012.
For additional circulation information, please see the March 2013 AAM Publisher’s Statement for The National Post (AAM member number 01-5564-0)
Returns policy: Fully Returnable.
Financial Post Magazine:
Field Served: A business magazine aimed at a general consumer audience.
Published by National Post a Division of Postmedia Network Inc.
Issues covered in this report: Six months ended June 30, 2013.
For additional circulation information, please see the June 2013 AAM Publisher’s Statement for Financial Post Magazine (AAM member number 04-1446-7)
Notes #1
No attempt was made to eliminate duplication across products. Total National Post Network represents the following media products reported within this Consolidated Media
Report: National Post circulation avg. Mon-Fri, Financial Post Magazine Non-Paid Bulk, nationalpost.com, and financialpost.com average monthly unique browsers,
Newsletters (NP GTA Top Stories, NP Top Stories, FP Top Stories, FP Executive Summary, FP Entrepreneur, FP Marketing, FP Mining) average net distribution,
m.nationalpost.com and m.financialpost.com month of June 2013 unique browsers, FP Network print and education digital avg. Mon-Fri, Financialpost.com Network average
monthly unique browsers.
Notes #2
Unique Browsers & Page Impressions
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person.
Counting of unique browsers may overstate or understate the number or individual devices concerned due to factors such as dynamic IP address allocation, significant levels
of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.
Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Monthly Totals (Page Impressions and Unique Browsers)
www.nationalpost.com
www.financialpost.com
Financial Post Network
April 2013
May 2013
June 2013
Unique Browsers Page Impressions Unique Browsers Page Impressions Unique Browsers Page Impressions
8,384,451
37,831,760
7,274,952
35,957,266
5,195,326
22,179,105
2,204,255
8,960,076
1,821,382
7,282,658
1,522,538
5,274,817
2,996,456
14,700,928
2,415,782
11,536,443
2,161,225
9,690,984
Domains (URL Patterns) included in the total Page Impressions & Unique Browsers:
www.nationalpost.com: arts.nationalpost.com, classifieds.nationalpost.com, digital.nationalpost.com, fullcomment.nationalpost.com, life.nationalpost.com,
nationalpost/m/, news.nationalpost.com, sports.nationalpost.com, & www.nationalpost.com.
www.financialpost.com: business.financialpost.com, financialpost.com/m/, innovators.financialpost.com, live.financialpost.com, opinion.financialpost.com,
www.financialpost.com
m.nationalpost.com: www.nationalpost.com/m/*
m.financialpost.com: www.financialpost/m/*
Financial Post Network: *.calgaryherald.com/business/*, *o.canada.com/business*, *.edmontonjournal.com/business/*, *.financialpost.com*, *.leaderpost.com/business/*,
*.montrealgazette.com/business/*, nationalpost/business/*, *.ottawacitizen.com/business/*, *.theprovince.com/business/*, *.thestarphoenix.com/business/*,
*.vancouversun.com/business/*, *.windsorstar.com/business/*
Page 8 of 11 • 01-5564-0
Alliance for Audited Media
Notes #3 FP Network
Print
This represents the average of the following metropolitan newspapers containing the Financial Post Market pages. In addition, Financial Post editorial pages may have
appeared. Financial Post Market appeared Tue - Sat. Circulation represents the six months ending March 31, 2013 (Subject to Audit) print and education digital distribution
of Financial Post Market page distribution.
The Vancouver Sun
Calgary Herald
Edmonton Journal
Leader Post
The Star Phoenix
Ottawa Citizen
The Gazette
TOTAL
Notes #4
Avg. Sat
175,169
115,420
96,175
38,890
42,629
98,616
81,560
648,459
Avg M-F
154,063
120,813
90,325
38,406
43,798
109,399
72,143
628,947
(Social Media)
Twitter Followers (Total) at September 20, 2013
(feed)
(URL)
National Post Branded Feeds
National Post
twitter.com/nationalpost
National Post Books
twitter.com/#!/npbooks
Posted Toronto
twitter.com/#!/postedtoronto
National Post Arts & Life
twitter.com/nparts
Financial Post
twitter.com/financialpost
Financial Post Investing
twitter.com/fpinvesting
National Post Appetizer
twitter.com/theappetizer
National Post Full Comment twitter.com/fullcomment
Financial Post Tech Desk twitter.com/fptechdesk
National Post Politics
twitter.com/nppolitics
NP Traveller
twitter.com/#!/nptraveller
National Post City Hall
twitter.com/nataliealcoba
Financial Post Legal Post twitter.com/legalpost
Financial Post Comment
twitter.com/fpcomment
Financial Post Blogs
twitter.com/fpblogs
National Post Sports
twitter.com/npsport
Financial Post Entrepreneur twitter.com/fpentrepreneur
Property Post
twitter.com/fppropertypost
National Post Homes
twitter.com/#!/posthomes
National Post Holy Post
twitter.com/holypost
NP Running
twitter.com/NP_RunningBen
National Post Health
twitter.com/nphealth
Post Arcade
twitter.com/postarcade
National Post Life
twitter.com/#!/nplife
FP Energy
twitter.com/#!/FPEnergy
NP Photos
twitter.com/#!/NP_Photos
FPExecEditor
twitter.com/fpexeceditor
NP Driving
twitter.com/#!/npdriving
FP Personal Finance
twitter.com/#!/FPpersonal_fin
National Post Editors
twitter.com/npeditors
Top Ten National & Financial Post Staff Feeds
David Frum
twitter.com/davidfrum
Andrew Coyne
twitter.com/acoyne
Bruce Arthur
twitter.com/bruce_arthur
Shinan Govani
twitter.com/shinangovani
Steve Murray
twitter.com/npsteve
John Ivison
twitter.com/IvisonJ
John Lott
twitter.com/lottonbaseball
Nathalie Atkinson
twitter.com/NathAt
Eric Koreen
twitter.com/ekoreen
Chris Selley
twitter.com/cselley
Followers
110,034
21,258
12,981
12,303
12,189
12,118
11,942
10,500
8,687
8,563
7,237
5,577
5,384
4,482
3,461
3,437
2,892
2,496
1,940
1,721
1,254
972
571
518
503
477
473
438
398
202
93,861
47,726
45,791
14,471
13,709
13,669
9,668
8,988
7,963
7,352
Facebook Likes at September 20, 2013
(site)
(URL)
National Post
facebook.com/NationalPost
Financial Post
facebook.com/FinancialPost
Financial Post Personal
facebook.com/FPPersonalFinance
Finance
Financial Post Entrepreneur facebook.com/FPEntrepreneur
National Post Running
facebook.com/pages/NationalPost-Running/
Financial Post Magazine
facebook.com/pages/FinancialPost-Magazine/
foursquare Followers at September 20, 2013
(site)
(URL)
National Post
foursquare.com/nationalpost
tumblr Followers at September 20, 2013
(URL)
(site)
National Post Sports
nationalpostsports.tumblr.com/
Sports
National Post
nationalpost.tumblr.com/
NP Photos
nationalpostphotos.tumblr.com/
NP Arts
http://nparts.tumblr.com/
NP Life and Wellness
npostlife.tumblr.com/
NP Arcade
nparcade.tumblr.com/
Google+ Circles Members at September 20, 2013
(URL)
(site)
National Post
https://plus.google.com/+NationalPost/posts
Financial Post
https://plus.google.com/
108203735864152511987/posts
Instagram Following at September 20, 2013
(site)
(URL)
National Post
web.stagram.com/search/nationalpost/
Pinterest Following at September 20, 2013
(site)
(URL)
National Post
pinterest.com/nationalpost/
Page 9 of 11 • 01-5564-0
Alliance for Audited Media
Likes
52,347
29,207
2,332
1,479
991
778
Followers
106,513
Followers
208,798
120,895
11,352
756
275
232
Have In Circle
81,247
2,076
Following
54,797
Following
1,217,061
Notes #4 (Social Media) (Continued)
Facebook Likes:
Facebook is a social networking website that is operated by Facebook Inc. The number of “Likes” are the number of individual Facebook profiles that have signed onto
Facebook pages created and maintained by the National Post or Financial Post as “Likes”. “Likes” may allow content from these Facebook pages to be displayed on their
personal News Feed tab. The number shown in this report represents the total “Likes” and may contain individuals that “Like” more than one page (e.g. may contain
duplicates). A Facebook “Like” may not equate to an individual person.
Twitter Followers (Total):
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who may receive the National Post
or Financial Post associated “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number shown in this
report represents the total followers of the “tweets” and may contain accounts that subscribe to multiple feeds. A total of 40 branded Twitter Accounts are included on the
totals shown. A Twitter follower may not equate to an individual person.
foursquare Followers:
foursquare is a location-based mobile and web based platform. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points
and virtual badges. Foursquare Pages are your custom homepage on foursquare, the epicenter of all brand engagement. Your fans can “follow” the Page, allowing them to
see Tips, Stories and Breaking News Alerts from the National Post. A foursquare account may not equate to an individual person.
tumblr Followers:
tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users
and allow entries from the National Post Page to appear on their personal Tumblr pages. There may be duplication of users between the accounts reported. A tumblr account
may not equate to an individual person. A total of 6 National Post or Financial Post branded tumblr accounts were included in the total shown on this report.
Google+ Circles Members:
Google+ Have in Circle are Google+ users who have chosen to allow the National Post and Financial Post content on Google+ to be shared on their personal pages within
the service. There may be duplication of users between the accounts reported. A Google+ account may not equate to an individual person.
Instagram Following:
Instagram is an app for iPhone, iPod touch, and iPad that allows users to share pictures within the Instagram community. The number of followers are users who have the
ability to follow a feed of photos from the National Post on their IOS Devices. An Instagram account may not equate to an individual person.
Pinterest Following:
Pinterest is a Social Network that allows users to share and organize content on their browsers. Once someone follows another Pinterest user, they can then choose to
display National Post content on their personal Pinterest page. A Pinterest account may not equate to an individual person.
Notes #5 (Newsletters)
The newsletters are topic specific products that are opt-in and distributed via email to subscribers. This figure represents an average net distribution for the month of June
2013.
NP GTA Top Stories
NP Top Stories
FP Top Stories
FP Executive Summary
FP Entrepreneur
FP Marketing
FP Mining
Issues
25
30
30
20
4
4
4
Average
Gross Sends
2,398
7,598
6,113
324
55,465
4,208
1,017
Average
Undeliverable
-89
-191
-127
-6
-2,980
-455
-16
Average
Net Distribution
2,309
7,407
5,986
318
52,485
3,753
1,001
Net Distribution: The Newsletters from a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return. Calculated
by subtracting undelivered messages from sent messages.
Gross Sends: The total number of messages deployed for any mailing less test and internal email addresses.
Undelivered: Messages that did not reach a subscriber due to any of several reasons, including invalid or expired email address, temporary server problems or unsubscribe
actions. (Includes both hard and soft bounces.)
Notes #6 (Apps)
The figures reported represent the total number of unique accounts that downloaded the National Post and/or the Financial Post app from each respective launch date thru
September 20, 2013.
Page 10 of 11 • 01-5564-0
Alliance for Audited Media
To Members of the Alliance for Audited Media:
Data annotated as 'subject to audit' represent items reported on the most recent AAM member's Publisher's Statement and will be verified
at the next scheduled audit period.
Other data have been examined in accordance with AAM's Bylaws and Rules, and included such tests and other audit procedures as we
considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
ADVERTISING CONTACTS:
Brandon Grosvenor
Senior Vice President, Postmedia Network Inc.
T: 416-386-2750
[email protected]
Maria McDonald, Vice President Sales, National Post
Telephone (416) 442-5626 - FAX (416) 847-4799
[email protected]
National Post
1450 Don Mills Road, Suite 300
Toronto, ON M3B 3R5
Page 11 of 11 • 01-5564-0 • 234618 - 18709 - 744 • 10/2013
Alliance for Audited Media
Copyright © 2013
All rights reserved.