Board Community Relations Committee Members

Transcription

Posted on
Wednesday,
April 27, 2016
PLEASE TURN OFF CELL PHONES OR SET THEM TO SILENT MODE UPON ENTERING THE MEETING ROOM
Board Community Relations Committee Meeting
AGENDA
WEDNESDAY, May 4, 2016
6:00 p.m. Meeting
5:30 p.m. Dinner for Board Members and invited guests
Palomar Medical Center
Raymond Family Conference Room, 2nd Floor
2185 Citracado Parkway, Escondido CA 92029
Time
Form
A
Page
Target
CALL TO ORDER
6:00

Public Comments1

* Information Item(s)
15
6:15
1. 1* Approval: Community Relations Committee Meeting Minutes – March 2, 2016
.(ADD A - Pp9-56)
2
2
6:17
2. 2Review: Proposed Policy & Procedure for Community Financial Support/Gifting
.(ADD B - Pp58-62)
8
3
6:25
5
4
6:30
5
5
6:35
20
6
6:55
5
7
3.
4.
5.
6.
7.
Review Policy: Naming Policy Revisions
(ADD C - Pp64-80)
Review: Status of Bylaws – Board Community Relations
(ADD D - Pp82-85)
Marketing Department Presentation
(ADD E - Pp87-111)
Updated Palomar Health Service Area Map
(ADD F - Pp113)
Public Comments1
15
ADJOURNMENT
7:15
Board Community Relations Committee Members -- **Voting Member
**Dara Czerwonka, MSW, Committee Chair
** Jerry Kaufman, PTMA
**Linda Greer, RN, CCP
**Robert Hemker, President & CEO
**Michael Stelman, PHF Board Member
**1st Alternate: Aeron D. Wickes, MD
**2nd Alternate: Hans C. Sison, LVN
Della Shaw, EVP Strategy
Jean Larsen, Philanthropy Officer
Fran Waller, Director Community Engagement &
Volunteer Development
Debby Clark, Director Marketing
Maria Sudak, Interim CAO & CNO PMC
Jim Lyons, Patient Family Advisor Council
NOTE: If you have a disability, please notify us by calling 442-281-3270 -- 72 hours prior to the event so that we may provide reasonable
accommodations
 Asterisks indicate anticipated action. Action is not limited to those designated items.
1
5 minutes allowed per speaker with a cumulative total of 15 minutes per group. For further details & policy, see Request for Public Comment
notices available in meeting room.
Minutes
Community Relations Committee – Wednesday, March 2, 2016
TO:
Board Community Relations Committee
MEETING DATE:
Wednesday, May 4, 2016
FROM:
Tammy Chung, Secretary
BY:
Della K. Shaw, Executive Vice President - Strategy
BACKGROUND:
The minutes of the Board Community Relations Committee
meeting held on Wednesday, March 2, 2016, are respectfully
submitted for approval (Addendum A).
BUDGET IMPACT:
None
STAFF
RECOMMENDATION:
Staff recommends approval of the Wednesday, March 2, 2016,
Board Community Relations Committee minutes.
Committee Questions:
COMMITTEE RECOMMENDATION:
Motion:
Individual Action:
Information:
Required Time:
2
Proposed Policy and Procedure for Community Financial Support/Gifting Update
TO:
MEETING DATE:
FROM:
BACKGROUND:
The District routinely receives requests from not-for-profit
organizations for financial support for activities and events
supporting various causes. Those requests are considered
for approval by the District through various channels. Per
the February 3, 2016 Board Community Relations
Committee meeting, Della Shaw was asked to update the
sponsorship guidelines and process of approval for the
Committee’s review and approval at a future meeting.
BUDGET IMPACT:
None
STAFF RECOMMENDATION:
The staff has submitted new Sponsorship Request
Guidelines, Sponsorship Request Form, and
Acknowledgement Agreement for the Board Community
Relations Committee review and approval.
Motion:
Individual Action:
Information:
Required Time:
3
Policy Review – Naming Policy Revisions
TO:
MEETING DATE:
FROM:
BACKGROUND:
Per the March 2, 2016 Board Community Relations Committee meeting,
the Naming Policy was tabled for further review. Jean Larsen was asked
to discuss the Naming Policy Lucidoc Policy 27932 with the Palomar
Health Foundation Board in March and report back to the Board
Community Relations Committee.
BUDGET IMPACT:
None
STAFF
RECOMMENDATION:
Committee review only.
Motion:
Individual Action:
Information:
Required Time:
4
Status of Board Community Relations Committee Bylaws
TO:
MEETING DATE:
FROM:
BACKGROUND:
The Bylaws of Palomar Health as they relate to the Board
Community Relations Committee Section 6.2.6 were returned to
Board Governance per the April 11, 2016 Board of Directors
meeting. All Committee Bylaw edits are on hold until Board
Governance has reviewed the document as a whole. Once
completed, the Committee edits will be added and formatted for
standardization then brought to the Full Board for review.
BUDGET IMPACT:
None
STAFF
RECOMMENDATION:
Board Community Relations Committee confirmation that the
Committee edits are completed and that the Bylaws with the edits
may be sent on to the board of Directors for approval.
Motion:
Individual Action:
Information:
Required Time:
5
TO:
MEETING DATE:
BY:
BACKGROUND:
The duties of the Board Community Relations Committee includes
review and recommendations to the Board regarding the District’s
marketing, marketing policies, market research, marketing program
planning and development, and internal and external
communications. The Committee shall report its review of such
policies to the Board on a regular basis.
The Marketing Team presentation supports the Board Community
Relations Committee fulfillment of their oversight obligations
under the Bylaw requirements for the Committee.
BUDGET IMPACT:
None
STAFF
RECOMMENDATION:
Informational
COMMITTEE QUESTIONS:
Motion:
Individual Action:
Information:
Required Time:
6
TO:
MEETING DATE:
BY:
BACKGROUND:
Follow up to February 3, 2016 Committee request for a more
detailed map for future use.
BUDGET IMPACT:
None
STAFF
RECOMMENDATION:
Informational
Motion:
Individual Action:
Information:
Required Time:
7
ADDENDUM A
8
B
A
C
O A R D
C O M M U N I T Y
R E L A T I O N S
C O M M I T T E E
T T E N D A N C E
R O S T E R & M E E T I N G M I N U T E S
A L E N D A R
Y E A R 2 0 1 6
M
MEETING DATES:
1/6/2016
MEMBERS
CHAIR, DARA CZERWONKA, MSW
2/3/2016
3/2/2016
CANCELLED
P
P
P
P
DIRECTOR LINDA GREER, RN, CCP
E
E
ROBERT HEMKER, PRESIDENT AND CEO
E
P
MICHAEL STELMAN, PHF BOARD MEMBER
P
P
P
P
DELLA K. SHAW , EXECUTIVE VICE PRESIDENT, STRATEGY
P
P
JEAN LARSEN, PRESIDENT & CHIEF PHILANTHROPIC
OFFICER, PALOMAR HEALTH FOUNDATION
P
P
P
P
P
P
P
P
ST
ALTERNATE - DIRECTOR AERON WICKES, MD
2ND ALTERNATE -
5/4/2016
CANCELLED
DIRECTOR JERRY KAUFMAN, PTMA
1
4/6/2016
DIRECTOR HANS C. SISON, LVN
STAFF ATTENDEES
DEBBY CLARK, DIRECTOR, MARKETING & THE
HEALTHSOURCE
FRAN WALLER, DIRECTOR, COMMUNITY ENGAGEMENT
AND VOLUNTEER DEVELOPMENT
MARIA SUDAK, RN, CAO & CNO PMC
COMMITTEE RN REPRESENTATIVE
ELLY GARNER, MANAGER, GOVERNMENT AFFAIRS
P
JIM LYONS, PATIENT AND FAMILY ADVISOR COUNCIL
P
P
TAMMY CHUNG – BOARD COMMITTEE ASSISTANT
P
P
INVITED GUESTS
SEE TEXT OF MINUTES FOR NAMES OF GUEST PRESENTERS
9
1
E E T I N G
Board Community Relations Committee – Meeting Minutes – Wednesday, March 2, 2016
Agenda Item
Discussion
Conclusion/Action
I. CALL TO ORDER – ESTABLISHMENT OF QUORUM
FollowUp/Responsible
Party
The meeting – held in the Raymond Family Conference Center, Palomar Medical Center, 2185 Citracado Parkway, Escondido, CA - was called to order
at 6 p.m. by Committee Chair Dara Czerwonka.
Quorum comprised of: Directors Czerwonka, Kaufman, and Wickes; Robert Hemker, President & CEO; Michael Stelman, Palomar Health Foundation Board
Member
Excused Absences: Director Greer
II. NOTICE OF MEETING
Notice of Meeting was posted at PH’s Administrative Office; also posted with Full Agenda Packet on the PH web site on Saturday, February 27, 2016, which is
consistent with legal requirements. Notice of that posting was also made via email to the Board and staff.
III. PUBLIC COMMENTS
No public comments
IV. INFORMATIONAL ITEMS
No informational items
V. APPROVAL OF MINUTES
No discussion
MOTION: by Director Kaufman, 2nd by Mr. Stelman and carried
to recommend approval of the February 3, 2016 minutes as
submitted. All in favor. None opposed.
VI. POINTS OF COMMUNITY WELLNESS ENGAGEMENT | POPULATION HEALTH – EMPLOYEE WELLNESS
Della Shaw introduced an informational presentation for the Community Relations
Committee related to Population Health efforts related to our Palomar Health Employees.
12-9-2015
10
1
VII. APPROVAL OF COMMUNITY RELATIONS COMMITTEE BYLAWS AND BOARD MEMBER POSITION DESCRIPTION
Palomar Health has a strategic initiative to develop population health programs for the
communities we serve and understands that to do so effectively, we must develop population
health programs within our employee community. Utilizing the presentation distributed with
the Board packet, Sherri Romo, Director of Benefits and Human Resource Information
Systems; James Metzger, Director of Hospitality Services and Barbara Hamilton, Manager of
Sustainability, provided a detailed overview of three programs that support population health
at Palomar Health – Wellness, Nutrition and Sustainability.
IX. Review Policy: Naming Policy
The Naming Policy Lucidoc Policy 27932 was reviewed, discussed and tabled for further
discussion.
Jean Larsen will discuss the Naming Policy Lucidoc Policy 27932
with the Palomar Health Foundation Board in March and report
back to the Board Community Relations Committee In April.
MOTION: by Director Kaufman, 2nd by Director Wickes and
carried to recommend the Naming Policy Lucidoc Policy 27932
be tabled for further discussion and approval. All in favor. None
opposed.
XII. BOARD MEMBER COMMENTS / AGENDA ITEMS FOR NEXT MONTH
There were no comments / nor agenda items requested for next month.
XIII. FINAL ADJOURNMENT
The meeting was adjourned at 7:07 p.m. by Chair Czerwonka.
Committee Chair
DARA CZERWONKA
Signatures:
Committee Assistant
11
TAMMY CHUNG
2
12
The Journey from Employee
Wellness to Population Health
Palomar Board of Directors
Community Relations Committee
13
Population Health
30,000 feet
The distribution of health outcomes within a
population, the determinants that influence
this distribution, and the policies and
interventions that impact these determinants.
14
3
Population Health
3 feet
Key components of population health management
include:
• Population identification
• Health risk assessment
• Tailored and targeted interventions combined with
patient engagement
• Shared decision making, health coaching, and
online education
• Evaluation of program impact
“Population Health Management in Physician Practice: A call to action. “ Care Continuum
Alliance, State of the Industry Report. October 2012
15
4
Population Health Determinants
Stay well where you live, work, and play
• Intrapersonal – knowledge,
attitude, education, risks,
access
• Social – peers, family, friends
• Employment – co-workers,
policies, workplace, security,
income, purpose
Culture
Cultu
re
Community
Workplace
Social
Personal
• Community – environment,
rules, regulations
• Culture – norms, values, beliefs
16
Proprietary & Confidential All Rights Reserved
5
The Population Health Roadmap
Understand
the Cohorts
Focus on the
Chronically Ill
Eliminate the
Medically
Homeless
Focus on
Catastrophic
Utilize
Information
Therapy &
Patient
Keep the Education
Well Well
Reduce
Health Risks
Eliminate
Health
Disparities
Reach out to
all the
constituencies
Market
Wellness
Provide
Health
Advocacy
Deploy
Behavior
Change &
Economics
Reach out
to all
constituencies
Understand the
Demographics
Establish Data
Warehouse &
Analytics
17
6
18
1
EMPLOYEE
WELLNESS
2
FOOD & NUTRITION
SERVICES
MISSION
CULTURE
FINANCIAL
19
3
ENVIRONMENTAL
SUSTAINABILITY
1
EMPLOYEE
WELLNESS
20
Palomar Health’s
strategy requires a
healthy, world-class
workforce supporting
a patient first culture…
HOWEVER,
28,000
Employee prescriptions
were filled in 2015 for
cardiovascular disease,
behavioral health,
diabetes and pain
management
OVER
85,000
Hours of unscheduled PTO
700 FMLAs
ALSO
Employee Turnover
rose from 9.6% to
13.2%
in the past 12
months
21
AND
175 W/C injuries
in the past 12
months
What do we know about our population?
3 Lifestyle Behaviors
1. No physical activity
2. Poor diet
3. Tobacco use
Lead to 4 Diseases
1. Cancer
2. Heart disease & stroke
3. Type 2 diabetes
4. Lung disease
Health Risk Assessments 2012 - 2015
(20% Participation)
65%
11%
report high cholesterol
of the deaths in San Diego
Escondido = 57%
Target
BMI
report high blood pressure
50%
Biometric Results: 2014 and 2015
(35% Participation)
report excellent or good health
15%
That result in over
Blood Pressure
Blood Glucose (NF)
2014
2015
< 25
27.1
< 120/80
122.3/72.8
< 100
100
Comment
Improved
Overweight
Range
Improved
121.2/72.6
Prehypertensive
Worsened
101.6
Normal
26.8
Range
Improved
26%
report stress, anxiety and feeling
overwhelmed
Total Cholesterol
< 200
183.1
178.7
Triglycerides
< 150
134.4
141.9
Desirable
Range
Worsened
22
Normal
Range
Employee Wellness Program Elements (Current State)
Active Lifestyle
Emotional Well-being and
Work/Life Balance
Having Fun Being Healthy
•
•
•
Healthy Mind, Happy Life
Exercise Challenges
Softball, Golf & Tennis
Tournaments
Family BBQ, Kickball & Bowling
•
•
•
Nutritional Well-being
Disease Management
Eat Well, Be Well
•
•
•
Your Health Matters
Partnership with the Healthy Food
Council
Sustainable, Local and Organic
Quality
Modeling Healthy Food Practices
for Patients, Staff and Visitors
•
•
Sharp Health Plan Physicians
Health Coaches
Annual Health Assessment
Know Your Numbers
•
•
Medical Insurance
Healthy, Wealthy & Wise
•
Massage, Yoga
Resiliency Training
Wellness/Relaxation Room
Plan Design & Options
23
HRA Annual Comparative Report
Biometric Update (Self-Reported)
Employee Wellness Resources (Current State)
Online Wellness Resources
Free Health Coaching
•
Keep up-to-date with what’s happening with
Wellness. View all our activities at www.pph.net
(select Departments, Wellness for Life)
Weight Management, Tobacco Cessation, Healthy Eating,
Physical Activity, Stress Management and more… Call 877849-2363 (M—F; 7 am—7 pm)
•
Health Assessment, Biometric Data, Challenge
Tracking, Health Library, Virtual Nutritionist &
Trainer, Wireless Fitness Tracking at
YourBestHealth.com
Weight Management
Download the mobile app for YourBestHealth.com.
Includes coach chat, competition stats, message
board, exercise, step, weight and food trackers and
more
Disease Management
•
Fitness Club Discounts and more: www.pph.net
(select Human Resources, Employee Discounts)
Looking for volunteer opportunities?
Join one of our teams!
•
Free counseling, financial and legal assistance, and
much more at AnthemEAP.com; 800-999-7222
•
Classes and Events at PalomarHealth.org and
Sharp.com (select Classes & Events)
Wellness Council: [email protected]
Healthy Food Council or Green Team:
[email protected], 858-613-4899
•
Sharp New Weigh 8-Week Program: 858-505-1400
Weight Watchers: 800-651-6000
Sharp Reese-Stealy: 619-446-1571
Sharp Community Medical Group: 858-499-3040
Learn More
Health and Wellness literature can be found at the
Wellness For Life Display at the café entrances
24
25
Next Steps…
Interactive Planning Session March 30th
Leverage expertise of key stakeholders from across the organization
HR, Marketing, Communications, Education, Organizational Learning,
Employee Health, Worker’s Comp, Sustainability, Food & Nutrition Services,
Facilities, Behavioral Health, Pharmacy, Nursing, Rehab, Sharp Health Plan,
Burnham Benefits, Executive, Directors, Managers and Staff
Purpose: To design a 1-3 year plan for Healthy Living
that will change behavior and improve the health of
our employees and their families for decades to come
Objectives: To develop a sustainable program for our
employees and their families that can serve as a model
for how Palomar Health will positively effect the health
of our community through population health.
Outcomes:
• 1-3 year plan elements and metric targets
• Collaborative partners to execute the plan
• Budgetary items for recommendation
26
A look forward Choosing a Healthy Lifestyle requires
as we create a behavior change…
culture of
healthy living To achieve Behavior Change, Palomar
Health makes healthy living a core value,
sets expectations, with leaders serving as
role models for employees…
We engage every employee in their own
health, at their level
27
Challenges to Creating A Culture of Healthy Living
People
The greatest
challenge is
competing
priorities
Funding
Marketing, communication &
education support
Biometric data
Commitment, focus and support
from leaders at all levels
28
Just imagine if
100% of our
employees
were healthy
• Better patient
(and facility) care
• Increased productivity,
engagement and retention
• Lower costs (absenteeism,
injuries, turnover, health
care...)
• Reduced health insurance
and workers’ compensation
expense
29
2
FOOD & NUTRITION
SERVICES
“ At Palomar Health, we are part of a wave of
health care leaders who are shaping a food
system that support prevention-based practices.”
Bob Hemker, CEO
30
Why is
healthy food
important?
• The leading causes of preventable
deaths and diseases are diet-related
(obesity, diabetes, heart disease, and
cancer)
• Our food offerings should be aligned
with our mission—which is to heal,
comfort and promote health in the
communities we serve
• It is an ethical conflict for hospitals to
profit from selling items that
promote poor health
Our focus should be to promote
health and prevent disease
31
Getting
Here
Jim Metzger
Director of Hospitality
Palomar Health
32
Food Service Can Help
Vision: Inspire the Palomar Health
community through service and
example.
Goal 1: Implement a phased, five-year,
Board-approved Healthy and Sustainable
Food and Beverage initiative.
Purpose: Create an environment at
Palomar Health that supports
healthy lifestyle choices, employee
well-being and work-life balance
through food and nutrition.
• Support nutritional well-being:
Eat Well, Be Well
• Develop disease prevention food
practices. Your Health Matters
Goal 2: Café re-design with focus on
plant-based proteins, center for education
and culinary learning for the community.
Healthy Mind, Happy Life
Objective: Create a healthier
workforce and improve the health
of the community.
33
Food and Nutritional Service
Production Year on Year
Palomar Health FANS Meals Served
1st Half - FY 2015 vs. FY 2016
600,000
FY 2016
507,428
500,000
FY 2015
404,769
400,000
FY 2015
FY 2016
300,000
200,000
FY 2015
FY 2016
209,718
195,295
FY 2015 FY 2016
191,804 183,632
Patient
Café
100,000
-
34
Catering
Thoughtful Guidance
The American Dietetic Association notes
that scientific studies have associated
vegetarian diets with lower incidence of
type 2 diabetes, high cholesterol and high
blood pressure
“85% of morbidity rate
is determined by diet.”
Journal of American Medicine
35
Number of Deaths related to the 17 Leading Risk
Factors in the U.S. in 2010 for both sexes combined
36
Palomar Health recognized for
initiatives in wellness programming
http://92129magazine.com/2015/06/04/palo
mar-health-recognized-for-initiatives-inwellness-programming/
37
http://villagenews.com/health/palomar-health-to-offer-more-plant-based-menu-options/
38
Historical Reduction Trend
39
Sustainable, Local, Organic (SLO) Produce Procurement
40
2015 Accomplishments
• Contract agreements to purchase more
local and sustainable food
• Featured in The Healthsource
• Meatless Mondays on all campuses
• Chef training on plant-based menus
from the humane society – local press
stories followed
• Proclamation awarded from the City of
Escondido, San Marcos and San Diego
County
• Cornell University certified three
managers in plant-based menu design
41
No Shave Mo-vember
• Tuesday specials,
Macho-meatless burrito
• Meatless spaghetti
• Meatless Nachos
• Celebrations Pumpkin
Pancake Breakfast!
42
March
National
Nutrition
Month
43
2016 Goals & Initiatives
#1 Implement a Board-approved Healthy and
Sustainable Food and Beverage policy
• New contract with vending;
healthy food available
• Online, mobile ordering from cafe
• Café re-design with focus on plant
based proteins and centered
education and culinary learning
44
Proposed Program: Healthy Food Council
45
3
ENVIRONMENTAL
SUSTAINABILITY
46
The health of the environment is
connected to the health of people.
47
© Practice Greenhealth 2013. All Rights Reserved.
First, Do No Harm
Patient Health
Staff Health
48
Community Health
Health Care
Sector Impacts
• Health care comprises 18% of GDP –
34% by 2040[1]
• $8.3 billion on energy each year[2]; 8%
of US energy consumption[3]; 7% of US
greenhouse gas emissions[4]
• Top water users in a community[5,6]
• Produces 30+ lbs. of waste
per bed/per day (5.9million tons/yr) [7]
• Nurses & EVS staff have highest
work related asthma rates[8]
49
How does sustainability fit into health care?
First, do no harm.
Patient Health
Employee Health
Community Health
• Centers for Medicare and Medicaid Services (CMS) Triple Aim better Care, better health, and lower costs
• Affordable Care Act provisions – population health outcomes
• Alignment with organizational, professional missions
50
Sustainability
in Health Care
So much
more than a
blue bin
Quality, Triple
Aim
Safety and Risk
Management
Mission, Ethics,
Hippocratic Oath
SUSTAINABILITY
Cost Savings
Environmental
Impact and Climate
Preparedness
51
Community
Relations and
Benefit
Patient
Experience
Employee
Engagement and
Wellness
What we need to succeed
Leadership Support – Strategic Positioning – Professional Staff
52
How you can help drive our sustainability efforts
EcoChallenge PSP leading
up to Earth Day 2016
Personal Sustainability Practice:
“Daily or recurring practices that
can express an individual’s
values…small actions anytime,
anywhere, that are good for you,
good for the organization, and
good for the planet”
(Werbach 2009, 133).
Executive leadership, top-down participation
March 2016:
• Each individual selects one personal challenge
and tracks it for the month.
• Throughout the month we capture the stories
and the collective impact to share with the
media and during Earth Day events.
• Green marketing pilot opportunity
Executive roundtable & leadership engagement
Fall 2016:
• Engagement with executives & senior leadership
• Healthcare’s role in sustainability
• Strategic sustainability at PH
• Healthier Hospital commitments and tracking
 High value, identifiable, targeted,
well-referenced
53
Q&A
Thank You!
54
Population Health Determinants
Stay well where you live, work, and play
• Intrapersonal – knowledge,
attitude, education, risks,
access
• Social – peers, family, friends
• Employment – co-workers,
policies, workplace, security,
income, purpose
Culture
Cultu
re
Community
Workplace
Social
Personal
• Community – environment,
rules, regulations
• Culture – norms, values, beliefs
55
44
Proprietary & Confidential All Rights Reserved
56
ADDENDUM B
57
Sponsorship Request Guidelines
Eligibility
Approval for requests depends on several factors including, but not limited to:

The request must be for a project directly supporting the mission, vision, values, strategy and initiatives
of Palomar Health. Particular emphasis will be placed on programs that support population health, such
as diabetes, childhood obesity, mental health, smoking, healthy eating, exercise, or drug and alcohol
prevention.

Requesting organizations should be based in, or have a physical presence within, the Palomar Health
district. (See attached list of District zip codes.)

The requesting organization must be not-for-profit 501c3.

The amount requested must be appropriate in relation to the activity and benefits to the community.

Event or activity must not compromise the professional standards and ethics of Palomar Health;
determination of standards and ethics alignment will be at Palomar Health’s sole discretion.

The requesting organization’s public image, products and services must be consistent with the values,
purpose, goals and specific policies of Palomar Health.

Any company or organization whose name is associated with the manufacture, distribution or sale of
tobacco products, alcoholic beverages, or pornography is not regarded as an appropriate sponsor. This
would not necessarily preclude involvement with local supermarkets and other businesses provided that
their name is not specifically linked to the above named products.

When considering an organization as a potential sponsor, Palomar Health will evaluate the
appropriateness of the type of products or services the organization markets, the marketing methods
used, and its public image as an employer.

Use of Palomar Health’s logo on sponsorship collateral must be preapproved by our Marketing
department. Final determination will be made at the sole discretion of Palomar Health.
Additional Information

All requests must be submitted using the Sponsorship Request Form.

All requests must be submitted at least six weeks prior to the event.

Each sponsorship agreement will be for a specific period and purpose.

Palomar Health retains the right to cancel sponsorship without penalty when previously unknown
information arises that could have influenced the donation decision.

An Acknowledgement Agreement will be executed prior to the event or activity to clarify the parties’
obligations.

Palomar Health reviews each request on its own individual merit, and retains the right to accept or deny
any request.

Final authority over and sponsorship agreement ultimately rests with the Marketing Department at
Palomar Health.

Each sponsorship request will be considered on a case-by-case basis with the then current budget
constraints in mind.
1
58
Palomar Health Primary Service Area (PSA) and Secondary Service Area (SSA)
ZIP Codes
ZIP
92025
92026
92027
92029
92030
92033
92036
92046
92059
92060
92061
92064
92065
92069
92070
92078
92079
92082
92096
92127
92128
92129
92003
92007
92008
92009
92010
92011
92013
92014
92018
92024
92028
92054
92055
92056
92057
92058
92067
92075
92081
92083
92084
92085
92091
92126
92130
92131
92562
92563
92564
92584
92589
92590
92591
92592
92593
92596
CITY
PSA or SSA
ESCONDIDO, CA
ESCONDIDO, CA
ESCONDIDO, CA
ESCONDIDO, CA
ESCONDIDO, CA
ESCONDIDO, CA
JULIAN, CA
ESCONDIDO, CA
PALA, CA
PALOMAR MOUNTAIN, CA
PAUMA VALLEY, CA
POWAY, CA
RAMONA, CA
SAN MARCOS, CA
SANTA YSABEL, CA
SAN MARCOS, CA
SAN MARCOS, CA
VALLEY CENTER, CA
SAN MARCOS, CA
RANCHO BERNARDO, CA
RANCHO BERNARDO, CA
RANCHO PENASQUITOS, CA
BONSALL, CA
CARDIFF, CA
CARLSBAD, CA
CARLSBAD, CA
CARLSBAD, CA
CARLSBAD, CA
CARLSBAD, CA
DEL MAR
CARLSBAD, CA
ENCINITAS, CA
FALLBROOK, CA
OCEANSIDE, CA
CAMP PENDLETON, CA
OCEANSIDE, CA
OCEANSIDE, CA
OCEANSIDE, CA
RANCHO SANTA FE, CA
SOLANA BEACH
VISTA, CA
VISTA, CA
VISTA, CA
VISTA, CA
RANCHO SANTA FE, CA
SAN DIEGO, CA
SAN DIEGO, CA
SAN DIEGO, CA
MURRIETA, CA
MURRIETA, CA
MURRIETA, CA
MENIFEE, CA
TEMECULA, CA
TEMECULA, CA
TEMECULA, CA
TEMECULA, CA
TEMECULA, CA
WINCHESTER, CA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
PSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
SSA
59
Area of District (PSA)
North
North
North
North
North
North
South
North
North
North
North
South
South
North
North
North
North
North
North
South
South
South
Sponsorship Request Form
Name of organization ______________________________________________________
What is the mission of your organization?
___________________________________________________________________________________
Requestor’s Name __________________________
Phone (___)_________________________
Email______________________________
Sponsorship Request $ _________________________
Date/Time/Purpose of Sponsorship Request ______________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
How does your event directly support the mission of Palomar Health: to heal, comfort and promote
health in the communities we serve?
___________________________________________________________________________________
___________________________________________________________________________________
Events being sponsored must support the mission of Palomar Health, take place in the Palomar
Health District, and benefit communities served by the District (see attached District zip codes or Click
here to see the zip codes).
Organization city and zip code: ________________________________________________________
Event city and zip code: _______________________________________________________________
Does this event require Palomar Health’s physical presence (such as a booth or table)? __Y __N
If yes, is there is an additional fee? __Y __N
What is the fee? $_____
How and where will Palomar Health’s logo appear?
__________________________________________________________________________________
What does the sponsorship include (i.e., tickets to the event)?
__________________________________________________________________________________
Submit request to Tammy Chung at [email protected] or fax to 760.510.0042
……………………………………………………………………………………………………………………….……………….……………
Administrative Use Only
SPONSORSHIP APPROVED: Yes ____ No ____
LOGO APPROVED: Yes ____ No ____
Signature__________________________________ Date __________________________
Explanation of how this sponsorship benefits Palomar Health’s strategic initiatives.
60
Acknowledgment Agreement
This Sponsorship Agreement (“Agreement”) is made and entered into as of
_______________, 20XX (“Effective Date”) by and between ___________________
(“Recipient”), a [insert legal entity type] and Palomar Health, a California Healthcare
District (“Sponsor”).
As part of this agreement, Sponsor has agreed to provide financial support to Recipient
subject to the terms and conditions in Agreement and Sponsorship Request Guidelines
attached.
1. Sponsorship Period
1.1. Agreement will commence on [date] and continue until [date] (“Sponsorship
Period”). Palomar Health retains the sole right to cancel sponsorship without penalty
when previously unknown information arises that could have influenced the donation
decision.
2. Sponsorship Fee
2.1. Subject to the provisions of Agreement and to Recipient performing its obligations
hereunder, and in consideration of the rights granted by Recipient to Sponsor, Sponsor
agrees to pay a sponsorship fee of [amount] (excluding VAT) (“Fee”).
2.1.1. Invoices are to be sent to:
Palomar Health
Director, Marketing Department
120 Craven Road – Suite 200
San Marcos, CA 92078
2.2. Recipient acknowledges and confirms that, save as otherwise expressly recorded in
Agreement; Sponsor shall not be liable to Recipient or any other person for any cost or
expense in additional to Fee.
3. Sponsor’s Rights
3.1. In return for Fee stated in 2.1, Recipient will provide Sponsor with the following
benefits:
[Insert items that come with the sponsorship, such as logo placement, tickets, speaking
opportunity, booth, etc.]
4. Sponsor’s Obligations
In exercising the said rights, Sponsor will, subject to receiving appropriate invoices, pay
Fee to Recipient.
5. Recipient’s Exercise of Rights
Recipient shall not use any of the rights granted herein, and shall ensure that no
member of Recipient will make any public statement in a manner which, in the
61
reasonable opinion of Sponsor, is or might be prejudice or defamatory to the image and
reputation of Sponsor.
7. Entire Agreement
Agreement represents the entire agreement between the parties in relation to the
subject matter of Agreement and supersedes any previous agreements, whether
written or oral, between the parties in relation to that subject matter.
IN WITNESS WHEREOF, duly authorized representatives of each of the parties have
executed Agreement as of the Effective Date.
[Organization’s Name]
By, ________________________
(Signature)
___________________________
(Print or Type Name)
___________________________
(Print or Type Title)
Palomar Health
By, _______________________
Diane Hansen
Executive Vice President, Finance
62
ADDENDUM C
63
Naming Opportunities, Plans and Policies
May 4, 2016
64
Naming Opportunities, Plans and Policy
As more and more institutions launch new campaigns – and are
ever increasingly ambitious with their dollar goals -- donors are
also increasingly interested in attaching their names to
philanthropic projects that represent their personal and/or family
values.
Institutions such as healthcare organizations often follow and
develop their brand names in many of the same ways as
corporate entities, stemming from three mechanisms:
• Convenience
• Creative Marketing
• Contractual Arrangements
65
“Convenience” as defined by location or geographical area:
•
•
•
•
•
•
•
Alvarado Hospital
Fallbook Hospital
Grossmont Hospital
Paradise Valley Hospital
Pomerado Hospital
Tri-City Medical Center
66
“Creative Marketing” as defined by inserting a service identity:
•
•
•
•
•
•
Casa de las Campanas Rehabilitation Center
Edgemoor Geriatric Hospital
Neighborhood Healthcare
Safe Home Treatment Center
San Diego Psychiatric Hospital
White Sands Treatment Center
67
“Contractual” as defined by a major monetary investment made
by a gift and/or pledge agreement:
•
•
•
•
•
•
•
•
Mary Birch Hospital
Rady Children’s Hospital-San Diego
Rady Children’s Genomics Institute
Sharp Hospital
Scripps Prebys Cardiovascular Institute
UCSD Shiley Eye Institute
UCSD Sulpizio Cardiovascular Center
UCSD Medical Center/Thornton Hospital
68
69
What Motivates Donors to Give?
70
Naming Opportunities, Plans and Policy
While 79% want to “do something with a lasting value,” obtaining
a naming [recognition] was at 4%. However, this is at odds with
the negative perception of asking for naming versus being offered
one. Almost 97% will accept if offered one.
With a clear and intentional plan with associated policies at both
Palomar District Hospital and Palomar Health Foundation,
philanthropy is honored, recognized, appreciated, taken seriously
and approached professionally.
And by visibly affirming philanthropy throughout the organization
with plaques, signage, printed and digital honor rolls, new donors
can be motivated and inspired to give. And existing donors will
more readily renew their giving annually.
71
Palomar’s Current Naming Plan and Policy Status
• Palomar Medical Center
• Pomerado Hospital
• Palomar Hospital – Downtown Campus
72
 Formalized effort through capital campaign
 Existing naming process, name capture and procedures
 Donor Digital Wall
Opp #
15
24
73-2
76-2
121-4-W
123-5-E
124-5-E
142-5-E
Recognition Opportunity
Imaging Conference Room
ECHO Procedure Room
Nursing Station
Surgery Conference Room
Surgical Acute Care Suite West
Balcony Garden East
Cardiovascular Acute Care Suite East
Staff Lounge East
Gift Amount
$50,000
$50,000
$50,000
$50,000
$50,000
$50,000
$50,000
$50,000
Location
1st Floor
1st Floor
2nd Floor
2nd Floor
4th Floor
5th Floor
5th Floor
5th Floor
Quantity # Used # Available
1
0
1
2
1
1
6
0
6
1
0
1
12
7
5
1
1
0
30
3
27
1
1
Donors names and approved namings are linked to account
records in the database and recorded in hard copy files.
73
 Approved signage
74
• Pomerado Hospital
 Undefined, requiring historical research to bring into
alignment with Palomar Medical Center
 Existing naming process, name capture and procedures
 No digital honor roll
Soroptimist International of the Americas
Southland Electric, Inc.
Spencer, Drs. Mary & Donald
St. Francis Episcopcal Church
St. Germanie Auxiliary
St. Vincent Hospital
Stanek Family
Statprobe, Inc.
The Sam S. & Rose Stein Charitable Trust
Stelman, Mr. & Mrs. Michael J.
Harold Stevens Jewelers
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
group plaque
Donor Wall - Partner Level
1
1
1
1
1
1
1
1
1
1
1
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
CENTER
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
MAIN LOBBY
Large acrylic plaque with list of names
Tracking of namings are linked to account records in the
database and hard copy files.
75
• Palomar Hospital – Downtown Campus
 Historical research complete
 Grandfather and/or transfer options to Palomar Medical
Center will be offered
Tracking of namings are linked to account records in
database and hard copy files.
76
 Revise/update Palomar Heath Policy #27932
 Create compatible Palomar Health Foundation Naming
Guidelines
 Complete full scope of namings similar to Palomar Medical
Center that can be offered at Pomerado Hospital
 Complete grandfather/transition of namings from
Downtown Campus
77
DRAFT – proposed Rev 4
I. PURPOSE:
To provide named recognition to various components within the Palomar Health District as a result of philanthropic contributions.
II. DEFINITIONS:
None.
III. TEXT / STANDARDS OF PRACTICE:
A. Palomar Health (PH) shall adhere to the following standardized procedures for naming buildings, rooms, public spaces, programs,
awards, and scholarships;
Formatted: Font: 10 pt
B. Naming for new or unnamed buildings, building additions or for renaming existing buildings are subject to approval by the Palomar
Health Board of Directors.
C. Naming or renaming of a room, part of a building, public space, program, scholarship or award must be approved by the
President and CEO, Palomar Health Board of Directors and the PH Foundation Board.
B. Naming for new or existing unnamed buildings, building additions, public spaces, programs, scholarships or awards shall be
in accordance with Palomar Health Foundation’s (PHF) most current naming policy (11/29/2007). The policy shall be
presented to the PH District Hospital Board of Directors for initial approval and their renewed approval whenever changes
are recommended by the Foundation’s governing board and/or its committees;
1. When philanthropic gifts are secured where a naming has been offered in recognition, and the gift naming meets all
criteria outlined in both the PHF current naming policy as well as the most current PH District Naming Policy (#27932), the
naming will be identified as ready for installation. This activity will be reported in the PHF’s Board Chair Report during the
next meeting of the PH District Board of Directors;
2. When philanthropic gifts are being considered with a naming offered outside one or both policy definitions, consent
approval for the variant is to be presented to and approval obtained from the PH District Board of Directors.
Formatted: Indent: Left: 0.25"
D. The naming or renaming of a building, room, part of a building, public space, program, award or scholarship shall be considered in
accordance with the following principle:
1. That a significant or substantial donation is made to the PHFalomar Health Foundation towards the cost of the
naming opportunity as determined by PH Foundation.
E. Each proposal presented to potential donors for a naming shall adhere to the Foundation’s most current gift acceptance policy
and specify the gift level associated with the naming to permanently recognize their gift.;in recognition of a gift shall be
considered on it's own merit;
F. No more than one building, room, part of a building or public space on each campus site shall hold a similar name with the
exception of a single named opportunity towards the entire Health System;
G. The naming of any entity building, building addition, room or public space within PH should not conflict with "way
finding" signage;
H. Removing a name will be upon recommendation of the PH President and CEO, and is a the decision of the PH District
Board in consultation with the PHF Foundation Board of Directors. That decision should also include a conversation with
the donor or if the donor is deceased with a family member or Trustee;
I. Naming opportunities for equipment/components are considered on a case-by-case basis by the PHF and are applicable
and sustainable only for the duration of the useful life of the component;
78
Formatted: Indent: Left: 0", Hanging: 0.19"
J. In considering potential named equipment/components, the PH District Board of Directors may consult the PHFFoundation
Board of Directors, PH constituents and community groups;
K. For buildings a) located on PH property and not owned by PH or b) built cooperatively in partnership with another entity,
the selection of a name shall be done in consultation with the President and CEO of PH, PHF andPresident, and the
partner/lessor and with approval of the PH District Board.
L. The PH District Board maintains the right to name as a tribute, buildings, building additions, rooms, public spaces, scholarship
and awards in recognition of years of community service to PH without consideration of a philanthropic gift.
M. The PH alomar Health Facility Naming Policy applies to all PH facilities including but not limited to: buildings, rooms, specific
interior or exterior locations, real property and signage on any portion of any PH facility. The Policy is also intended to
provide named recognition for PH programs scholarships and awards
N. This policy will be reviewed every three years or as necessary.
Formatted: None, Indent: Left: 0", Hanging:
0.25", Right: 0.15", Space Before: 0 pt, After:
0 pt, Don't add space between paragraphs of
the same style, Don't adjust space between
Latin and Asian text
IV. ADDENDUM:
Original Document Date: 12/07
Formatted: Indent: Left: 0", Don't add space
between paragraphs of the same style
Reviewed:
Revision Number: Four (4)
Document Owner: Hemker, Bob Michael Covert
Authorized Promulgating Officers: Marcelo R. Rivera, Chairman
V.
PUBLICATION HISTORY:
Revision
Number
Effective Date
Document Owner at Publication
Version Notes
4
TBD
Hemker, Bob
3
01/29/2015
Janine Sarti General Counsel
01/10/2012
2
(Changes)
Janine Sarti General Counsel
12/04/2008
1
(Changes)
Michele L. Gilmore Executive Assistant
12/30/2007
0
(Changes)
James Neal Director of Corporate Integrity
Updating policy per review of
Community Relations Committee
to more accurately describe
process and activities associated
with namings.
Updating policy to delete Pomerado
from the PH alomar Health name,
as approved at the January 12,2015
Board of Director's meeting.[Owner
changed from Sarti, Janine to
Hemker, Bob by Avila, Julie on 04JAN-2016]
Revisions from the 12.20.11
Governance committee were added
to the policy.
reviewed and updates/corrections
made; paragraphs B,C, C & J. in
section III. Michele Gilmore
11/20/08
New Policy approved by Board
12/17/07
(Changesthis
version)
VI.
( 01/27/2015 03:59PM PST ) Janine Sarti, General Counsel
( 01/29/2015 02:29AM PST ) Linda Greer, Chairman, Board of Directors
Authorized Signer(s):
VI.
REFERENCES:
Reference Type
Title
Notes
79
Paper copies of this document may not be current and should not be relied on for official purposes. The current version is in
Lucidoc at: .
https://www.lucidoc.com/cgi/doc-gw.pl?ref=pphealth:27932
80
ADDENDUM D
81
Amended and Restated Bylaws of Palomar Health, Revised 12/16/2015
Incorporating Requested Edits per February 3, 2016
6.2.6
(a)
Voting Membership. The Committee shall consist of five voting members,
including three members of the Board and one alternate who shall attend
Committee meetings and enjoy voting rights on the Committee only when serving
as an alternate for a voting Committee member, the President and Chief Executive
Officer and a Board member of the Palomar Health Foundation recommended by
the Foundation and approved by the Committee Chairperson. The Palomar Health
Board shall approve the Foundation board member.
(b)
Non-Voting Membership. The Executive Vice President, Strategy; the Director,
Community Engagement and Volunteer Development; the President and Chief
Philanthropic Officer-Palomar Health Foundation; the Director, Marketing and The
HealthSource; a nurse representative as approved by the Committee Chairperson;
Manager, Governmental Affairs; and a representative of the Palomar Health
Patient and Family Advisor Council.
(c)
Duties. The duties of the Committee shall include but are not limited to:
(i) Review and make recommendations to the Board regarding the District’s
community relations and outreach activities, including marketing, community
education and wellness activities;
(ii) Review marketing policies to ensure that they support the District’s mission
and goals. Such policies shall include market research, specific and marketing
program planning and development, and internal and external
communications. The Committee shall report its review of such policies to the
Board on a regular basis;
(iii) Serve as Board liaison to the Foundation. Review quarterly reports from the
Foundation regarding donations and projects funded during the previous
quarter;
(iv) Review annually those policies within the Committee’s purview and report the
results of such review to the Governance Committee. Such reports shall
include recommendations regarding the modification of existing, or creation
of new ,policies;
(v) Advise the Board on issues relating to health care advisory councils and
District grant procurements;
(vi) Undertake planning regarding the District’s community relations and outreach
activities, including marketing, community education and wellness activities;
and
82
(vii) Provide advice and counsel to the organization in the development and
maintenance of governmental liaison program and ensure local, State and
National governmental leaders understand the Healthcare challenges and
issues faced by the District; and support the organization in achievement of its
mission.
(viii) Provide a brief one page summary of committee accomplishments to the
board as part of the Board annual self-evaluation
(ix) Perform such other duties as may be assigned by the Board.
(d)
Requirements.
(i) Interest and willingness to commit the time and energy to complete committee
responsibilities and meeting requirements
(ii) Interest and willingness to advocate on behalf of the Board
(iii) Knowledge or interest in marketing, research and communications techniques
used in promotion of organization and a willingness to expand ones knowledge
in this arena.
(iv) Compliance with other Board member position description requirements.
83
Amended and Restated Bylaws of Palomar Health, Revised 12/16/2015
Incorporating Requested Edits per February 3, 2016
6.2.6
Formatted: Centered, Indent: Left: 0.5",
Hanging: 0.8"
Formatted: Body Text, Centered
Formatted: Font: Times New Roman, 12 pt,
Not Bold
(a)
Voting Membership. The Committee shall consist of five voting members,
including three members of the Board and one alternate who shall attend
Committee meetings and enjoy voting rights on the Committee only when serving
as an alternate for a voting Committee member, the President and Chief Executive
Officer and a Board member of the Palomar Health Foundation recommended by
the Foundation and approved by the Committee Chairperson. The Palomar Health
Board shall approve the Foundation board member.
(b)
Non-Voting Membership. The Executive Vice President, Strategy;, the Director,
Community Engagement and volunteer Volunteer Development; the President and
Chief Philanthropic Officer-Palomar Health Foundation; the Director, Marketing
and The HealthSource; a nurse representative as approved by the Committee
Chairperson, ; Manager, Governmental Affairs; and a representative of the
Palomar Health Patient and Family Advisor Council.
(c)
Duties. The duties of the Committee shall include but are not limited to:
Formatted: Strikethrough
(i) Review and make recommendations to the Board regarding the District’s
community relations and outreach activities, including marketing, community
education and wellness activities;
(ii) Review marketing policies to ensure that they support the District’s mission
and goals. Such policies shall include market research, specific and marketing
program planning and development, and internal and external
communications. The Committee shall report its review of such policies to the
Board on a regular basis;
(iii) Serve as Board liaison to the Foundation. Review quarterly reports from the
Foundation regarding donations and projects funded during the previous
quarter;
(iv) Review annually those policies within the Committee’s purview and report the
results of such review to the Governance, Audit and Compliance Committee.
Such reports shall include recommendations regarding the modification of
existing, or creation of new ,policies;
(v) Advise the Board on issues relating to health care advisory councils and
District grant procurements;
(vi) Undertake planning regarding the District’s community relations and outreach
activities, including marketing, community education and wellness activities;
and
84
(vii) Provide advice and counsel to the organization in the development and
maintenance of governmental liaison program and ensure local, State and
National governmental leaders understand the Healthcare challenges and
issues faced by the District; and support the organization in achievement of its
mission.
(viii) Provide a brief one page summary of committee accomplishments to the
board as part of the Board annual self-evaluation
Formatted: Font: Times New Roman, 12 pt
(vi)
(ix) Perform such other duties as may be assigned by the Board.
(d)
Formatted: Body Text, No bullets or
numbering
Requirements.
(i) Interest and willingness to commit the time and energy to complete committee
responsibilities and meeting requirements
(ii) Interest and willingness to advocate on behalf of the Board
(iii) Knowledge or interest in marketing, research and communications techniques
used in promotion of organization and a willingness to expand ones knowledge
in this arena.
(iv) Compliance with other Board member position description requirements.
(vii)
Formatted: Normal, No bullets or numbering
85
ADDENDUM E
86
Marketing Team
Debby Clark

87
Bobette Brown

Chris Saunders  Pia Mangini
Community Relations Board
May 4, 2016
Rebrand
Digital
Marketing
Story Branding
88
Building the Team
Bobette Brown
Manager
Chris Saunders
Manager
Pia Mangini
Manager
Marketing
Communications
Public
Relations
Digital
Marketing
Community
Health Education
Advertising
Campaigns
Story Branding
Web Site
Classes
Media Pitching
Social Media
Microtargeted
Marketing
Press Releases
Print Publications
Video Production
Search Engine
Optimization (SEO)
Community
Events
Pay-per-click (PPC)
Award Applications
+ Amafel Andaya
Marketing Specialist
+ Open Position
Digital Specialist
89
Tammy Chung
Specialist
Call Center
Sponsorships
Branding Initiative
> External
TV, radio, print, web,
billboards, social media
> Internal
Living and breathing the brand
> Inventory
Branded items:
fleet, signage, collateral
90
Marketing
Communications
Transition
Communications
10,065 visits to webpage
• 288 visited the Contact Us page
Customized communications
for every move:
• Press releases
• Community letters
• Fliers
• Signage
• Earned media
• Social media
• only 66 visits were to the Spanish site
140,000 letters were mailed in late July
• 8,950 in Spanish
• 23,389 emailed
Over 30 social media posts
• Web
91
ED Closure
Marketing
Communications
March 14, 2016
85,000 letters mailed late Feb
Ads placed in 7 local publications
349 visits to webpage (201 to FAQ page)
LinkedIn
16 posts
Impressions = 20,457
92
Facebook
12 posts
Reach = 11,451
Twitter
10 posts
Impressions = 3,093
Marketing
Communications
New Mover Campaign
Launch January 2015
Frequency 3-touch campaign
152,568 Households reached
6,229 New patients acquired
75% PMC | 25% POM
61% ER | 46% inpatient | 32% outpatient
$21,000 Average patient charge
$169:1 ROI
1,218 Visits to landing page
1,093 First-aid kits requested
93
$5.7 Million
Net Revenue
Public
Relations
Story Branding
What is it?
How can it help us?
Why is it important?
94
Telling stories
that support
your core values
and marketing
strategies.
Public
Relations
Story Branding
What is it?
How can it help us?
It helps give us
a sense of
identity and pride.
It costs nothing –
but the payoff
is rich.
95
Public
Relations
Story Branding
What is it?
How can it help us?
It allows us to create an
emotional connection
with our community as
well as our employees.
96
Let’s look at a recent
example of
story branding:
Xenex Germ-Zapping
Robot!
97
Standby Emergency Room Closing
98
Baby Emily
Reunited with the doctors and nurses who saved her life
99
Story Branding
“Sometimes, all it takes is for
someone to believe in you and
never give up on you to
achieve your goals against
impossible odds.
That’s the story of Samantha
Showns, a home visiting and
lactation professional with
Palomar Health’s First Steps
program and her client Theresa
(not her real name) a young
mother who wound up
homeless and whose baby was
sent away.”
100
What is the
message with
this story?
Samantha Showns
Caring Hands Award Winner
Family Support Specialist
First Five Program
101
Child Abuse Prevention Month
Pinwheel Display
San Diego Union-Tribune
Front page of local section
Also covered by:
• News 8
• NBC San Diego
102
Operation Teddy Bear | Forensic Health Services
San Diego Union-Tribune
Easter Sunday
103
DOG WITH
A BLOG
Gus
Palomar Paws
An “exclusive” interview
104
Digital
Marketing
Social Media
5 channels
2 posts per day, per channel
6 months
Facebook | LinkedIn | Twitter | Instagram | Pinterest
2,568
7,438
2,085
44
Fastest-growing channel
105
34
Posting on behalf of
Palomar Health
Jim Metzger
Director, Hospitality Services
6,500 connections
Michelle Pius
Director, Major Giving
7,438 followers
Leslie Solomon
VP, Culture
Barbara Hamilton
Director, Sustainability
438 connections
Debby Clark
Director, Marketing
1,213 connections
800 connections
776 connections
= 17,504
106
Della Shaw
EVP, Strategy
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Posted on
Wednesday,
April 27, 2016
PLEASE TURN OFF CELL PHONES OR SET THEM TO SILENT MODE UPON ENTERING THE MEETING ROOM
AGENDA
WEDNESDAY, May 4, 2016
6:00 p.m. Meeting
5:30 p.m. Dinner for Board Members and invited guests
Raymond Family Conference Room, 2nd Floor
2185 Citracado Parkway, Escondido CA 92029
Time
Form
A
Page
Target
CALL TO ORDER
6:00

Public Comments1

* Information Item(s)
15
6:15
1. 1* Approval: Community Relations Committee Meeting Minutes – March 2, 2016
.(ADD A - Pp9-56)
2
2
6:17
2. 2Review: Proposed Policy & Procedure for Community Financial Support/Gifting
.(ADD B - Pp58-62)
8
3
6:25
5
4
6:30
5
5
6:35
20
6
6:55
5
7
3.
4.
5.
6.
7.
Review Policy: Naming Policy Revisions
(ADD C - Pp64-80)
Review: Status of Bylaws – Board Community Relations
(ADD D - Pp82-85)
(ADD E - Pp87-111)
(ADD F - Pp113)
Public Comments1
15
ADJOURNMENT
7:15
Board Community Relations Committee Members -- **Voting Member
**Dara Czerwonka, MSW, Committee Chair
** Jerry Kaufman, PTMA
**Linda Greer, RN, CCP
**Robert Hemker, President & CEO
**Michael Stelman, PHF Board Member
**1st Alternate: Aeron D. Wickes, MD
**2nd Alternate: Hans C. Sison, LVN
Della Shaw, EVP Strategy
Jean Larsen, Philanthropy Officer
Fran Waller, Director Community Engagement &
Volunteer Development
Debby Clark, Director Marketing
Maria Sudak, Interim CAO & CNO PMC
Jim Lyons, Patient Family Advisor Council
NOTE: If you have a disability, please notify us by calling 442-281-3270 -- 72 hours prior to the event so that we may provide reasonable
accommodations
 Asterisks indicate anticipated action. Action is not limited to those designated items.
1
5 minutes allowed per speaker with a cumulative total of 15 minutes per group. For further details & policy, see Request for Public Comment
notices available in meeting room.
Marketing Team
Debby Clark  Bobette Brown  Chris Saunders  Pia Mangini
Community Relations Board
May 4, 2016
111
ADDENDUM F
112
Palomar Health District
113

Board Community Relations Committee Members

Transcription

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