September 2012 - Creative Graphics

PRESORTED
STANDARD
U.S. POSTAGE
PAID
PRIOR LAKE MN
PERMIT NO. 23
16535 Anna Trail SE
P.O. Box 1204
Prior Lake, MN 55372
952.447.5044
www.cgpl.com
september 2012
Pigskin Classics
First Impressions
Bumped? When Airlines Overbook
Social Media and the Rule of Thirds
One Card to Rule Them All
Top Five College Football Programs
Leaving a Lighter Foorprint on the Earth
Leaving a
Lighter Footprint on the Earth
Memorable
Dates
Earlier this year, Creative Graphics was
Forest Stewardship Council® (FSC®)
certified by the Rainforest Alliance as a
company that uses sustainable practices
and prints on paper that is from well
managed forests and responsible sources.
Creative Graphics underwent a rigorous
evaluation of paper suppliers and
business processes and was visited by
an auditor from Rainforest Alliance, the
FSC certification body. It was verified
that Creative Graphics has set up
policies and procedures to ensure that
only papers from certified paper mills and
forests will carry the FSC label.
What does this mean for Creative
Graphic’s customers? Carrying the
FSC logo on your print products
tells the world that you support the
highest social and environmental
standards in the market where you
use paper. Purchasing FSC-certified
paper and print products contributes
to conservation, responsible forest
management, and benefits at the
community level for people near the
forests that provide your paper.
If you are interested in “leaving a
lighter footprint on the Earth” and
learning more about using FSC-certified
paper for your company’s printed
materials, contact Mark Schmidtbauer
at 952-447-5044 or by email to mark@
cgpl.com.
Social responsibility issues are
becoming an increasingly important
component of corporate brands.
Dealing in a responsible manner with
your company’s footprint not only
reduces risk, but can enhance your
brand and your brand’s awareness.
Passing Glances
When designing direct mail pieces,
remember—white space is good. A clean
look is professional and easy to read.
Some of College Football’s Best Loved Traditions
With college football in full swing
this month, it’s the perfect time to
pay respect to some of the sport’s
most celebrated traditions. Fans
and athletes alike have kept these
rituals alive for years.
that has fans yelling “Woo, Pig! Sooie!”
while waving their hands over their
heads. Rumor has it the tradition started
sometime in the 1920s when local
farmers began using the hog call to rally
a then-defunct Razorback football team.
Apparently not all good things
must come to an end.
The visitor’s locker room
at Kinnick Stadium: Iowa
For decades, everything in the visitor’s
locker room at Kinnick Stadium has
been painted completely pink––from
the walls and lockers all the way to the
urinals. This started with former Iowa
head coach Hayden Fry who believed
that the color pink dampens aggressive
behavior.
Dotting the I: Ohio State
When the Ohio State marching band
forms its traditional “Script Ohio”
formation, it is a special honor to be
able to “dot the i.” This began in 1936,
and the honor is typically reserved for
the band’s senior-most sousaphone
players as well as a handful of
celebrities and alumni.
Calling the Hogs: Arkansas
The “Calling of the Hogs” is a rally cry
The Tunnel Walk: Nebraska
After leaving the locker room, Nebraska
players and coaches touch the lucky
horseshoe and walk a winding path
It’s What’s Inside
•Bumped? When Airlines Overbook
•Social Media and the Rule of Thirds
•One Card to Rule Them All
•Top Five College Football Programs
lined with red carpet. The pathway is
packed with fans who cheer the players
on before they take the field. Set to the
song “Sirius” by Alan Parsons Project,
the Tunnel Walk is a modern tradition
that has garnered huge
fan support.
Homecoming: Missouri
Although it’s been adopted by most
colleges, Homecoming originated at
Missouri, which used its biggest football
game of the year to lure alumni back
to school for a spirit rally and parade.
Beginning in 1911, the AD wanted
to spice up the already fierce rivalry
between his school and Kansas. In
order to do so, he invited all alumni to
“come home” for the game.
Bumped? What to Do When the Airlines Overbook
When you’re traveling with tight connections or a rigid
itinerary, getting bumped from a flight can make for a
turbulent schedule. If you have flexibility though, getting
bumped can provide some nice perks. Either way,
overselling flights is just part of the airline business, so be
sure you know how to make the most of the situation.
Don’t fear bumping.
•Airlines must ask for volunteers before bumping unwilling
passengers. Since airlines want happy customers, they
will often up the ante to get volunteers before
forcing someone to switch flights.
• Getting to the airport early is the best way to make sure you
get on your flight. Even if an airline bumps by fare level, they
will generally start with the lowest fare class and bump those
who checked in last.
If you volunteer to get bumped, ask the right questions.
• Make sure you get a confirmed seat on the next flight, not a
standby ticket.
• Overnight costs could negate your compensation—be sure
the airline will pay for your hotel and ground transportation in
addition to giving you a voucher for future travel.
• There’s room for negotiation, so ask for a seat upgrade or
meal vouchers, especially if the airline is having a difficult time
getting volunteers.
• Try to get a travel voucher for a certain dollar
amount rather than “free” tickets, which usually
have more restrictions.
If you are involuntarily bumped, know the rules.
With involuntary bumping, airlines must follow a strict
set of compensation standards:
• You are not entitled to any compensation if you still
get to your destination within an hour of the original
arrival time.
• If you arrive within 1-2 hours (or 1-4 hours
internationally), the airline must pay double your
one-way fare, with a $650 maximum.
• If you arrive more than two hours later (or four
hours internationally), the airline must pay you four
times your one-way fare, with a $1,300 maximum.
Also know this: If you are involuntarily bumped,
you have the right to insist on a check instead of a
voucher or tickets.
During Nebraska
Cornhuskers’ home
games, their stadium
becomes the state’s
third largest city.
CEO Matthew Goldman got the idea for Wallaby
while filling up his car in California. The gas pump
displayed a message saying that he would have
gotten 5 percent cash back if he used a different
card, which annoyed him. He realized other
consumers might feel the same way—drawn to the
myriad of rewards at their fingertips, but unsure of
how to maximize them. Sentiments
“When you think about flying, it’s nuts really. Here you are at
about 40,000 feet, screaming along at 700 miles an hour and
you’re sitting there drinking Diet Pepsi and eating peanuts.
It just doesn’t make any sense.” —David Letterman
In deciding what to tweet, post and upload on social media,
the “rule of thirds” is a good way to keep your friends, fans
and followers interested. This sharing approach is not only
appropriate for company brands, but for your personal brand
as well.
Here’s how to keep your conversation interesting.
One third of the time, post about you and/or your brand. This
is your chance to promote, whether it’s for your company’s
brand or your personal brand. This can cover everything
from sharing your own blog posts, tweeting about a new product
or a special promotion, posting updates about what’s new in your
company or highlighting professional achievements.
One third of the time, talk about your passions and interests using
material from an outside source. This could mean sharing news
about your industry or company from another publication. Posting
blog posts from other bloggers that you find compelling. Sharing
links to websites that caught your eye. Chances are, the people in
your networks will find these things interesting as well.
Wallaby Financial is a new payment service that
connects all your credit cards to one “smart”
card that figures out the best way to pay for a
purchase. This could become the new way to cut
down on plastic—at least, on what’s in your wallet.
The Wallaby Card is a cloud-based digital wallet
that stores the information about each of your
existing credit cards and automatically picks the
best card to charge in each transaction. The service,
which is currently in trial, considers what cards the
user has and which ones he uses the most, along
with other profile preferences. All of your other
credit cards can stay home—you only need to carry
your Wallaby Card to access your credit.
Insights
Social Media and the Rule of Thirds
One Card to Rule
Them All
According to Wallaby (walla.by), the first 1,000
customers will receive a lifetime benefit and the first
5,000 will receive a free card for 12 months. Wallaby
will cost users $50 per year (14 cents per day).
One third of the time, just be yourself. Don’t
promote yourself, your company or someone
else’s material. Just engage and have fun.
Interact, ask questions, answer questions, repost
interesting things from your friends—yes, you can
even post a picture of what you had for lunch, as
long as it’s interesting. It’s the truly social part that
makes social media function best.
A tip: Even corporate brands should be sure to
include the last third for a well-rounded showing
on social media. It’s what gives your company a
human factor, which will increase engagement with
your networks.
Top Five Winningest
College Football Programs
1.Michigan
2.Texas
3.Notre Dame
4.Nebraska
5.Ohio State
Bumped? What to Do When the Airlines Overbook
When you’re traveling with tight connections or a rigid
itinerary, getting bumped from a flight can make for a
turbulent schedule. If you have flexibility though, getting
bumped can provide some nice perks. Either way,
overselling flights is just part of the airline business, so be
sure you know how to make the most of the situation.
Don’t fear bumping.
•Airlines must ask for volunteers before bumping unwilling
passengers. Since airlines want happy customers, they
will often up the ante to get volunteers before
forcing someone to switch flights.
• Getting to the airport early is the best way to make sure you
get on your flight. Even if an airline bumps by fare level, they
will generally start with the lowest fare class and bump those
who checked in last.
If you volunteer to get bumped, ask the right questions.
• Make sure you get a confirmed seat on the next flight, not a
standby ticket.
• Overnight costs could negate your compensation—be sure
the airline will pay for your hotel and ground transportation in
addition to giving you a voucher for future travel.
• There’s room for negotiation, so ask for a seat upgrade or
meal vouchers, especially if the airline is having a difficult time
getting volunteers.
• Try to get a travel voucher for a certain dollar
amount rather than “free” tickets, which usually
have more restrictions.
If you are involuntarily bumped, know the rules.
With involuntary bumping, airlines must follow a strict
set of compensation standards:
• You are not entitled to any compensation if you still
get to your destination within an hour of the original
arrival time.
• If you arrive within 1-2 hours (or 1-4 hours
internationally), the airline must pay double your
one-way fare, with a $650 maximum.
• If you arrive more than two hours later (or four
hours internationally), the airline must pay you four
times your one-way fare, with a $1,300 maximum.
Also know this: If you are involuntarily bumped,
you have the right to insist on a check instead of a
voucher or tickets.
During Nebraska
Cornhuskers’ home
games, their stadium
becomes the state’s
third largest city.
CEO Matthew Goldman got the idea for Wallaby
while filling up his car in California. The gas pump
displayed a message saying that he would have
gotten 5 percent cash back if he used a different
card, which annoyed him. He realized other
consumers might feel the same way—drawn to the
myriad of rewards at their fingertips, but unsure of
how to maximize them. Sentiments
“When you think about flying, it’s nuts really. Here you are at
about 40,000 feet, screaming along at 700 miles an hour and
you’re sitting there drinking Diet Pepsi and eating peanuts.
It just doesn’t make any sense.” —David Letterman
In deciding what to tweet, post and upload on social media,
the “rule of thirds” is a good way to keep your friends, fans
and followers interested. This sharing approach is not only
appropriate for company brands, but for your personal brand
as well.
Here’s how to keep your conversation interesting.
One third of the time, post about you and/or your brand. This
is your chance to promote, whether it’s for your company’s
brand or your personal brand. This can cover everything
from sharing your own blog posts, tweeting about a new product
or a special promotion, posting updates about what’s new in your
company or highlighting professional achievements.
One third of the time, talk about your passions and interests using
material from an outside source. This could mean sharing news
about your industry or company from another publication. Posting
blog posts from other bloggers that you find compelling. Sharing
links to websites that caught your eye. Chances are, the people in
your networks will find these things interesting as well.
Wallaby Financial is a new payment service that
connects all your credit cards to one “smart”
card that figures out the best way to pay for a
purchase. This could become the new way to cut
down on plastic—at least, on what’s in your wallet.
The Wallaby Card is a cloud-based digital wallet
that stores the information about each of your
existing credit cards and automatically picks the
best card to charge in each transaction. The service,
which is currently in trial, considers what cards the
user has and which ones he uses the most, along
with other profile preferences. All of your other
credit cards can stay home—you only need to carry
your Wallaby Card to access your credit.
Insights
Social Media and the Rule of Thirds
One Card to Rule
Them All
According to Wallaby (walla.by), the first 1,000
customers will receive a lifetime benefit and the first
5,000 will receive a free card for 12 months. Wallaby
will cost users $50 per year (14 cents per day).
One third of the time, just be yourself. Don’t
promote yourself, your company or someone
else’s material. Just engage and have fun.
Interact, ask questions, answer questions, repost
interesting things from your friends—yes, you can
even post a picture of what you had for lunch, as
long as it’s interesting. It’s the truly social part that
makes social media function best.
A tip: Even corporate brands should be sure to
include the last third for a well-rounded showing
on social media. It’s what gives your company a
human factor, which will increase engagement with
your networks.
Top Five Winningest
College Football Programs
1.Michigan
2.Texas
3.Notre Dame
4.Nebraska
5.Ohio State
PRESORTED
STANDARD
U.S. POSTAGE
PAID
PRIOR LAKE MN
PERMIT NO. 23
16535 Anna Trail SE
P.O. Box 1204
Prior Lake, MN 55372
952.447.5044
www.cgpl.com
september 2012
Pigskin Classics
First Impressions
Bumped? When Airlines Overbook
Social Media and the Rule of Thirds
One Card to Rule Them All
Top Five College Football Programs
Leaving a Lighter Foorprint on the Earth
Leaving a
Lighter Footprint on the Earth
Memorable
Dates
Earlier this year, Creative Graphics was
Forest Stewardship Council® (FSC®)
certified by the Rainforest Alliance as a
company that uses sustainable practices
and prints on paper that is from well
managed forests and responsible sources.
Creative Graphics underwent a rigorous
evaluation of paper suppliers and
business processes and was visited by
an auditor from Rainforest Alliance, the
FSC certification body. It was verified
that Creative Graphics has set up
policies and procedures to ensure that
only papers from certified paper mills and
forests will carry the FSC label.
What does this mean for Creative
Graphic’s customers? Carrying the
FSC logo on your print products
tells the world that you support the
highest social and environmental
standards in the market where you
use paper. Purchasing FSC-certified
paper and print products contributes
to conservation, responsible forest
management, and benefits at the
community level for people near the
forests that provide your paper.
If you are interested in “leaving a
lighter footprint on the Earth” and
learning more about using FSC-certified
paper for your company’s printed
materials, contact Mark Schmidtbauer
at 952-447-5044 or by email to mark@
cgpl.com.
Social responsibility issues are
becoming an increasingly important
component of corporate brands.
Dealing in a responsible manner with
your company’s footprint not only
reduces risk, but can enhance your
brand and your brand’s awareness.
Passing Glances
When designing direct mail pieces,
remember—white space is good. A clean
look is professional and easy to read.
Some of College Football’s Best Loved Traditions
With college football in full swing
this month, it’s the perfect time to
pay respect to some of the sport’s
most celebrated traditions. Fans
and athletes alike have kept these
rituals alive for years.
that has fans yelling “Woo, Pig! Sooie!”
while waving their hands over their
heads. Rumor has it the tradition started
sometime in the 1920s when local
farmers began using the hog call to rally
a then-defunct Razorback football team.
Apparently not all good things
must come to an end.
The visitor’s locker room
at Kinnick Stadium: Iowa
For decades, everything in the visitor’s
locker room at Kinnick Stadium has
been painted completely pink––from
the walls and lockers all the way to the
urinals. This started with former Iowa
head coach Hayden Fry who believed
that the color pink dampens aggressive
behavior.
Dotting the I: Ohio State
When the Ohio State marching band
forms its traditional “Script Ohio”
formation, it is a special honor to be
able to “dot the i.” This began in 1936,
and the honor is typically reserved for
the band’s senior-most sousaphone
players as well as a handful of
celebrities and alumni.
Calling the Hogs: Arkansas
The “Calling of the Hogs” is a rally cry
The Tunnel Walk: Nebraska
After leaving the locker room, Nebraska
players and coaches touch the lucky
horseshoe and walk a winding path
It’s What’s Inside
•Bumped? When Airlines Overbook
•Social Media and the Rule of Thirds
•One Card to Rule Them All
•Top Five College Football Programs
lined with red carpet. The pathway is
packed with fans who cheer the players
on before they take the field. Set to the
song “Sirius” by Alan Parsons Project,
the Tunnel Walk is a modern tradition
that has garnered huge
fan support.
Homecoming: Missouri
Although it’s been adopted by most
colleges, Homecoming originated at
Missouri, which used its biggest football
game of the year to lure alumni back
to school for a spirit rally and parade.
Beginning in 1911, the AD wanted
to spice up the already fierce rivalry
between his school and Kansas. In
order to do so, he invited all alumni to
“come home” for the game.