Company Profile - phenomedia publishing gmbh

Company Profile - phenomedia publishing gmbh

- Company Profile February 2011
phenomedia – areas of business
Publishing
Online
Licensing & IP
2
Moorhuhn – Germany’s most popular IP in games
Moorhuhn, phenomedia invented
massive casual gaming
•
With the
•
phenomedia sold about
worldwide featuring the “Moorhuhn”
•
phenomedia’s games have been downloaded
since 2000
•
phenomedia is the
15 Mill. copies of games*
80 Mill. times
German PC casual
market leader in retail
* this number represents the complete market spectrum of all offline distribution channels
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Moorhuhn – Germanys most popular IP in games
• 33 original Moorhuhn titles released over the
last 10 years
• 12 best of all title compilations released worldwide so far
•
We are multiplatform!! Titles released for PC, PS1, PS2,
Nintendo DS, Wii, GBA, GBC, Handheld, Mobile (topped iPhone
App-Charts 2009) and MAC OS
4
phenomedia – expert in casual gaming
•
Successful brands like Moorhuhn,
Sven Bømwøllen, TINCan! or Nanda
60 casual games and numerous
bespoke works in the past 10 years
• Output: about
•
Offline units sold: > 22 Million*
• numerous
awards as developer and publisher
* this number represents the complete market spectrum of all offline distribution channels
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phenomedia – expert in Casual Gaming
Welt am
Sonntag
(07/08)
Indian Mid Day
Paper (12/07)
Computer Bild Spiele
(01/08)
6
Computer Bild Spiele
(11/08)
GamesMarkt (15/10)
T-Online (01/10)
Computer Bild
Spiele (10/09)
(Q4/07)
phenomedia in retail
• phenomedia is Germany‘s market leader in
retail PC casual gaming with partners like
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phenomedia- worldwide
phenomedia‘s games are published in:
•
G-A-S
•
USA
•
France
•
UK
•
Italy
•
BeNeLux
•
Russia
•
Australia & NZ
•
Poland
•
Spain
•
India
•
Finland
•
Sweden
•
Czech Republic
•
Turkey
•
Singapore
•
Mexico
•
South Africa……and many more
8
EINFACH SPIELEN – the brand for casual games
•
Germany’s first
and only premium PC casual
•
retail brand
recognizable, prominently displayed
and target group specific
9
EINFACH SPIELEN – the brand for casual games
•
•
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pricing structure (€ 10,- /€ 15,-)
Successful multi-platform brand promise
Clear
einfach-spielen.de – it’s all about EINFACH SPIELEN
.de
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Jade Rousseau – The Secret Revelations
• First casual episodic revenue model
• Launch of 1st episode: June 15th 2010
• episodic interactive novel
• reached Top 2 in Download Charts
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Moorhuhn – Tiger & Chicken
•
•
•
•
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PC & XBLA
Launch: Q3/2011
First fullprice Moorhuhn game
Hack‘n Slay with adventure and RPG
elements
PLAY A DEAL – Play and win real prizes!
• Launch: November 2010
• Social Gaming meets Social Commerce
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The phenomedia-story
2010: The market leader in casual gaming invents
and enhances the gaming market again!!
2000
2002-2004
2005-2006
phenomedia publishing
gmbh founded in 2004
2010/2011
reestablishment of
profitable business
new market story –
AG insolvency
PNM invents
massive casual
gaming with
“Moorhuhn”
2007-2009
strategic
reorientation and
restructuring
PNM starts the first
casual umbrella brand
and establishes a new
price point at €15
PNM invents again:
first episodic casual
game
commercialization
“Jade Rousseau”
new and innovative
online platform
www.playadeal.com
Moorhuhn – Tiger &
Chicken
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Management Team
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Helge Borgarts
Thomas Daniels
CEO
Director Marketing & Sales
Erhard Thüringer
Michael Zoll
Head of Production
Head of Development
Contact
*
phenomedia publishing gmbh
Friedrich- Ebert - Str. 14
44866 Bochum
*
Germany
*
Tel. + 49 - 2327 - 997 - 0
Fax. + 49 - 2327 - 997 – 449
*
[email protected]
http://www.phenomedia.com
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