newsletter

MAY/JUN • 2013
NEWSLETTER
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Highlight >>>
Hello Kitty Gelato arrives in Brazil
he artisan Hello Kitty Gelato was
launched in Brazil in the last week
of June by Mec 3, the Italian company leader
in the world for the production of ingredients for Gelato and Pastry-making. Hello Kitty Gelato has an
irresistible flavour prepared only with high quality
natural ingredients such as lots of milk, yogurt and
strawberries.
This launching was made in January in Europe and
it has been a great success. In Brazil this Gelato
was launched during Fispal-Tecno Sorvetes – Trade Show and it will be sold in the best gelaterias of
Brazil in July. These gelaterias will receive Hello Kitty
promotional materials, as banners, ice-cream cups
and stickers.
©2013, SANRIO CO., LTD.
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Hello Kitty World opens in
Istanbul – Turkey
The Hello Kitty World is the brand´s first concept store, an entertainment and retail complex with
3.000 square metres, that opened in Istanbul, Turkey. This is the world´s biggest store with a big
range of products, and there is also a Garden Café and the Hello Kitty Town, that recalls a real
town with its photo studio, beauty saloon , Hello Kitty house and other activities. The Hello Kitty
World offers services and products, that will entertain the whole family, and their aim is to create
a world everybody will enjoy.
Japan Kingdom of Characters exhibition in São Paulo
This exhibition took place in Sesc Carmo in São Paulo, organized by Japan
Foundation, and its purpose was to
introduce the world of characters in
a broader sense and examine their
impact on Japanese society. Hello
Kitty had a strong presence in Japan
Kingdom of Characters exhibition and
there was a special room just with
Hello Kitty products. This itinerant exhibition will also be traveling to Curitiba,
Recife, Manaus, Belém, Brasília and
Rio de Janeiro.
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©2013, SANRIO CO., LTD.
Hello Kitty in Mc Donald’s Happy
Meal in Brazil
In June Hello Kitty was in Happy
Meal in McDonald’s for collection.
It was available in 6 surprise models in different activities: playing
tenis, reading, cooking, dancing,
playing and painting. According
with the Brazilian marketing manager of McDonald’s, they want
to offer fun for the family through
evergreen kid characters.
Valentine´s Day with Hello
Kitty plush by Multibrink
The toy company
Multibrink launched
a beautiful plush for
this special date, Hello
Kitty Valentine´s Day. It
symbolizes a cupid and
it has also a bow and
arrow.
Hello Kitty Promotion in the
newspaper “O Dia” - Rio de Janeiro
The newspaper “O Dia”
in Rio de Janeiro with the
bed & bath company
Lepper made a successful promotion with
Hello Kitty products.
In this promotion the
newspaper´s readers
could get a Hello Kitty
towel and also a matelasse coverlet as a gift.
Brazilian Parties in June
In Brazil there are special parties in June, with typical food, dance and costumes. Hello
Kitty and Dear Daniel were dressed up for these Brazilian parties!
©2013, SANRIO CO., LTD.
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New release>>>
Latin America
GRUPO RUZ
Mexico, Central America and Brazil
Hello Kitty Fashion Bags
DEVINTEX
Argentina, Bolivia, Colombia, Ecuador, Paraguay, Peru, Uruguay, Mexico and Central
America • Shampoos, Conditioners, Body
Lotions, Perfumes, Deodorants, etc
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©2013, SANRIO CO., LTD.
COMERCIAL
WINDSOR LTDA.
Chile
Hello Kitty Houseware line (Sheets, Duvet Covers, Decorative Covers, Shower Curtains, Carpets,
Towels, etc).
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Hello Kitty & DC Comics: Just Lia - Online
Valentine’s Day: 100 gifts for less than R$ 100
• Capricho - SP - Online
Valentine’s Day: Suggestions for gourmet Gift
Comente • UOL - Online
Girl dream: tea set with Hello Kitty pattern Pop - Online
Press >>>
Highlights
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©2013, SANRIO CO., LTD.
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