ideas

Transcription

ideas

www.galaxiacriativa.com.br
CPSI 2014 – BUFFALO / NY
CREATIVITY
CEF – CREATIVE EDUCATION FUNDATION
CPSI 60TH – CREATIVE PROBLEM SOLVING INSTITUTE
CONFERENCE 2014
Buffalo / New York
Rui Santo
Copyright Rui Santo
S.I.T.© ®– Self-Compared Ideas Theory.© ®
CREATIVITY
CPSI 2014 - Extending Session – Present:
The Gordian Knot of Innovation:
The Secret to Measuring Ideas.
S.I.T.©®– Self-Compared Ideas Theory ©®
Copyright Rui Santo
Since the XVII century...
As a young man, Gottfried Wilhelm Leibniz (1646 - 1716)
had a beautiful dream:
To discover the calculus that could map every single idea in the world
into symbols (numbers). Such a universal calculus would put an end
to all scholarly bickering and could be swiftly resolved by
dispassionate calculation.
However, nobody, Leibniz included, has yet found that holy grail.
Gerd Gigerenzer
Gerd Gigerenzer - Psychologist; Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human
Development in Berlin; Author, Gut Feelings. < http://edge.org/responses/what-scientific-idea-is-ready-for-retirement >.
Copyright Rui Santo
One of the biggest (and main) difficulties
of creativity is to measure your own ideas,
to transform them into innovation!
This problem is so difficult that we thought
there was no possible solution!
Copyright Rui Santo
It's a question as the Gordian Knot.
After over 100 years of trying, no one was able
to break up the knot.
However in 333 BC, Alexander the Great,
pulled out his sword and cut through the knot.
The question was solved!
Copyright Rui Santo
The legend of the Gordian knot and
Alexander’s decisive action inspire us as
a metaphor for radical solutions to
mathematically) ideas.
Copyright Rui Santo
complex problems like measure (calculate
In up to 96% ideas transformed into innovation are improper,
and the companies, each year, lose billions of dollars, time, raw
material, expertise, motivation, opportunities, reputation, brand
The risk with ideas to innovation is too
high, real, constant and carries many
companies into bankruptcy!
Copyright Rui Santo
value, value of shares on the stock exchange and others.
CPSI 60th
Thus, it's time for creativity to solve
“how to measure their own
That’s what we offer in this presentation.
Copyright Rui Santo
Ideas to reduce the risks of losses”.
First measurements
Our body like Instruments and Units
In the beginning we
used our bodies like
to measure:
INCH, PALM, FEET, CUBIT, YARD
Copyright Rui Santo
Instruments and units
Man is the measure of all things – Protagoras of Abdera, axiom, 480 BC.
The effort to save yourself is the first and only
foundation of virtue - Spinosa.
Since always, the man has built / selected its own objects,
customized for yourself.
The units and the first instruments of measures were parts of the human body.
Copyright Rui Santo
The objects were produced under
Bows and arrows
Shield, sword, spear
David and Golias
Copyright Rui Santo
the measures of the user’s body.
Even today, customization is in our daily lives.
wedding dress, suit
Thus, the user's body is a center of ideas measured.
Copyright Rui Santo
denture
Today we can measure almost anything:
Copyright Rui Santo
BOEING
Nuclear Power
NASA / Planets
Distance, movement, time, energy, velocity, temperature, pressure,
power, weight, volume, percent,
the human characteristics,
Internet, GDP of nations,
the calendar – age,
the Sunlight, Moonlight,
the electricity, atom,
the gold number, the PI – π,
etc…
Heart / pain intensity
Some actual instruments
Copyright Rui Santo
.
Our Question:
Is it Possible to Measure (Calculate
will be Transformed into Innovation?
Copyright Rui Santo
Mathematically) Ideas that
Is it possible to measure all the water
of the world?
MAYBE!
underground waters
Copyright Rui Santo
The water of the rivers, oceans, clouds,
snow and glaciers, inside the earth, …?
Copyright Rui Santo
Is it possible to measure all the water
YES!
Liters,
you drink each day?
Cups,..
Is it possible to measure all the food
in the world?
MAYBE!
Copyright Rui Santo
Food production on farms, in stocks, in processing,
in transport, in supermarket, ….?
Copyright Rui Santo
Is it possible to measure all the food
YES!
you eat, each day? Kcal, Grams
Is it possible to measure all energy is available
in the world, every day?
MAYBE!
Copyright Rui Santo
Energy from the sun, wind, water, nuclear - atom,
petroleum, heat, food, etc...?
Is it possible to measure all energy that
Copyright Rui Santo
each day?
you consume,
Is it possible to measure all ideas
in the world?
MAYBE!
Ideas about everything that has
Copyright Rui Santo
existed, exist and will exist, in the world.....?
Is it possible to measure ideas that
will be transformed into innovation
for your
(our) use ?
“IUR” is the unit
of measurement ideas.
Copyright Rui Santo
YES!
for your
(our) use ? YES!
Intuitively, through self comparison we measured and
choose between the old and new idea.
Old Idea = ancient idea that has been transformed into innovation, well known by
the user, employed as a reference for comparison with new ideas.
New Idea =idea that is still in the project, is in the brainstorming room, for example.
This is the “S.T.I.
Copyright Rui Santo
®©
--
Self -Compared Ideas Theory”.
for your
(our) use ? YES!
To measure ideas we need the reference:
User’s Body Center.
reference = User’s Body.
Thus, we can measure (calculate mathematically) each idea,
before it be transformed into innovation.
Copyright Rui Santo
Everything should be created (manufactured, made,…) to the main
Concept - Self Comparison Ideas:
1ª-The user imagine yourself using the new idea.
2ª-The user compares yourself using the new
(idea to innovation) versus the old (product or service he
already knows and is of your routine - traditional).
More Convenient, Easy and /or Faster and / or
More Practical Life.
Copyright Rui Santo
3ª-And so, the user decides, intuitively, by
which is:
The user, after comparing intuitively, expressed
his preference saying:
I would rather this (old or new idea) because it is:
More convenient ...
Faster ...
More practical ...
Copyright Rui Santo
new
old
Easier ...
Expressions user – what they mean:
More convenient / easy means a saving of
Personal Energy (kcal) .
More practical means a saving of Personal
Movement or Displacement (km, m, cm).
Copyright Rui Santo
Faster means a saving of Personal Time (hour, min. sec.)
Expressions user ~ Mathematical Language
Thus, we can transform the typical expressions
It means: can be measured mathematically!
Copyright Rui Santo
in physical /mathematical language
Expressions user = what they mean
Physical language - mathematical
representation.
More convenient or easier =
saves energy consumption of the
user (Kcal)
∑Ee = summation of energy
consumed by the user's body (unit
Faster = saves the user time
occupation (min. sec. hour).
∑Et = summation of times
consumed by the user’s body (unit
of measure - Kcal).
of measure - min, sec. hour).
More practical = saves the
movements / displacements user
(cm, m, km).
Copyright Rui Santo
∑Em = summation of movements /
displacements of the user's body
(unit of measure: cm, m, Km).
Mathematical Formulation for Measuring Ideas
Direction Universal of Ideas
to Innovation ®©
M
Et x Ee x Em = 0.00 iur ®©
THE “DIRECTION UNIVERSAL OF
IDEAS TO INNOVATION ®©” IS
CLARIFIED BY THIS FORMULA
It goes from1.00 to 0.00 iur ®©
The direction of innovation goes from full
effort (1.00 iur) to no effort (0.00 iur) while
keeping the benefits provided.
By definition, the sum of Time spent,
multiplied by the sum of physical Effort Energy, multiplied by the sum of Motion /
movement effort equals 1.00 iur.
A product or service is “Ideal Idea ®© ” when benefits are obtained without any effort
required (0.00 iur) from the user.
Et = 0, if and only if Ee = 0 and Em = 0, simultaneously
Copyright Rui Santo ©
Copyright Rui Santo
Et x Ee x Em = 1.00 iur ®©
Real examples:
(Assume that the item in red does not exist. It is only an idea in project)
Traditional User
(Idea well known by the user =1.00 iur)
versus
Idea in Project
near or = 0.00 iur
Copyright Rui Santo
stairway common
Real examples:
stairway common
Copyright Rui Santo
versus
Idea in Project
near or = 0.00 iur
escalator
Traditional User
Real examples:
Traditional User
versus
Idea in Project
near or = 0.00 iur
Copyright Rui Santo
Common car
Real examples:
versus
Idea in Project
Common car
near or = 0.00 iur
Car disappear
Delivers the benefits (car park ?) without
requiring any effort from the user.
Ideal Idea = 0,00 iur.
Efforts consumed by the user’s body
(time, energy, movement) are null.
Copyright Rui Santo
Traditional User
Real examples:
Traditional User
versus
Idea in Project
near or = 0.00 iur
Whole bread
pieces (knife, cutting
board, ...)
2- Cut the bread into
slices.
3- After, cleaning the
crumbs, the board,
the table, wash the
knife, …
Copyright Rui Santo
WORK:
1- Pick up the
Real examples:
Traditional User
versus
Idea in Project
near or = 0.00 iur
sliced bread
Whole bread
pieces (knife, cutting
board, ...)
2- Cut the bread into
slices.
3- After, cleaning the
crumbs, the board,
the table, wash the
knife, …
Copyright Rui Santo
WORK:
1- Pick up the
Real examples:
Traditional User
versus
Idea in Project
Sliced Bread
IDEAL IDEA = 0,00 iur
sliced bread
Whole bread
Copyright Rui Santo
near or = 0.00 iur
Real examples:
Traditional User
versus
Idea in Project
near or = 0.00 iur
Pocket and Wristwatch (manual winding)
Have to be wound.
Manually = 1,00 iur
Copyright Rui Santo
Real examples:
Pocket and Wristwatch (manual winding)
versus
Idea in Project
near or = 0.00 iur
WRISTWATCH (BATTERY).
Have to be wound.
Manually = 1,00 iur
Automatic Wrist Watch (drums).
A product or service is “Ideal Idea ®© ”
when benefits are obtained without any
effort required (0.00 iur), from the user.
Copyright Rui Santo
Traditional User
Summary of S.I.T.©® - First Measurement Method of Ideas.
1 - Ideas for innovation should be Calculated Mathematically
to minimize the risks involved.
2 – The user’s body, since forever, is the main reference to
measure and to produce ideas for products and services.
3 –In the method named S.I.T - Self-Compared Ideas Theory ©®,
the same user compare himself "using the new idea" and
“using the old idea” (their customary / routine objects”) in
obtaining such results.
©®
.
Copyright Rui Santo
4 - Typical expressions of the user (not measurable) are
transformed into physical / mathematical expressions (easily
measurable = Kcal, min., km...).
5 - Surge Mathematical Formulation for calculation of the ideas
from which is extracted the "Sense of Direction Universal Ideas
for Innovation - unique and millennial”.
Always been so. Never been different.
Copyright Rui Santo
Ideal Idea = 0,00 iur
LESS IS MORE, BUT NOTHING IS EVERYTHING.
Copyright Rui Santo
6 - Ideas for innovation should move towards 0.00 iur.
The closer to 0.00 iur (Ideal Idea), the certainty for acceptance
is higher and less risk of rejecting the user.
Ideas to Innovation must be centered on the user's body.
User-centered innovation covers qualitative values and,
especially, quantitative efforts (subjective + objective).
Copyright Rui Santo
User is the one who always does the job.
Innovation is not a issue of highest risk.
Absolutely!
But the methodology that is limited to “own preferences of the
corporation / producer / manufacturer" is very high risk in any activity.
END OF FIRST METHOD
Copyright Rui Santo
Even to give a gift to his girlfriend this method has very high risk.
Self-Compared Ideas Theory
- Second Method
The Basic Concepts presented in the First Method are kept in all ®© :
S.I.T.©®-
1- The user’s body is the main reference.
2- Self comparison is made between the old and new idea
3- The mathematical formulation is based in three types of efforts.
4- The Universal Sense of Direction of Ideas for Innovation goes to 0,00iur
5- The Idea is Ideal (0,00 iur) if it delivers the benefits without any user
effort .
Copyright Rui Santo
S.I.T.©® - Second Method
II - Comparison of shared characteristics ®©.
Knowing that the ideas should go to 0.00 iur, we compare
shared characteristics of old ideas versus new ideas:
In this method no accounts, but there are mathematical logic.
Copyright Rui Santo
User Characteristics and Features Materials.
SHARED USER CHARACTERISTICS – OLD X NEW IDEA
1-Corporal Occupation – Are efforts required by new idea BIGGER, LESS
THAN OR EQUAL TO OLD IDEA?
2 – Education – Does the new idea requires learning higher, lower or equal to
old idea ?
3 – Information – Does the new idea REQUIRES THE USER TO HAVE INFORMATION TO
TAKE ACTION BIGGER, LESS THAN OR EQUAL TO OLD IDEA?
IS IT HIGHER, LOWER OR EQUAL TO THE PRODUCT OR SERVICE REFERENCE
?
5 - List of Obligations of Saturday – DOES THE IDEA REQUIRES THE INCLUSION
THAT ITEM IN THE LIST OF
Copyright Rui Santo
OBLIGATIONS OF SATURDAY“?
4 – Cognition - Refers to the required level of concern to perform the task.
SHARED FEATURES MATERIALS – OLD X NEW IDEA
1 – Weigh - refers to the weight of the object for the handling user.
2 – Volume - refers to the volume occupied in the environment where it is
intended and handling user.
3 - Efficiency / performance - refers to materials / special items consumed
Note:
In our research we consider these items (5 Users + 3 Materials) as
minimum components necessary to QUANTIFY IDEAS.
But you can change to what you want (Ex.: add “noise” in Human….).
Just to add or replace the items that are most relevant to your project, never
forgetting that this component added is necessarily subject to the same
QUANTIFICATION of the remaining (HIGHER / LOWER / EQUAL).
Copyright Rui Santo
PRACTICAL EXAMPLE
Big Antena
Old Cars
The Universal Sense of Direction of
Ideas for Innovation goes to 0,00 iur
LESS IS MORE,
BUT NOTHING IS EVERYTHING
Copyright Rui Santo
PRACTICAL EXAMPLE
Product
User Elements
Material Elements
Original /Initial - (user
- Corporal Occupation: Yes, to raise and lower the antenna -Weight:
reference – old idea)
with your hand.
900 gr. - Negligible.
-Educational: Yes, you need to know that to listen to the
-Volume:
I - Antenna metallic car
radio in the car it takes up the antenna.
Occupies small volume.
radio.
- Cognitive: Yes, concern and care for the antenna so that it
- Efficiency / performance:
Outdoor installation
is in good condition.
Sufficient for the moment.
- Informational: Yes, know whether it is raised or lowered to
capture the radio signal.
- List of tasks: Yes, clean the antenna when washing the car
Idea (in development) to
- Corporal Occupation: ZERO
-Weight: :
be transformed into
- Educational:
ZERO
200 gr. - Negligible.
Innovation (new idea)
- Cognitive:
ZERO
-Volume: Negligible.
- Informational:
ZERO
- Efficiency / performance:
ZERO
More efficient than previous
Conclusion: Ideal Idea = 0,00 iur.
antenna.
II - Antenna electronics car - List of tasks:
radio.
Internal installation.
We do not know where the electronic antenna is. Completely
forgotten the care with the antenna. Out of our cognitive
radar, but still, listened to the radio.
Copyright Rui Santo
on Saturdays.
PRACTICAL EXAMPLE
The Universal Sense of Direction of
Ideas for Innovation goes to 0,00 iur.
Users:
Idea 1,00 iur to near 0,00 iur
– Corporal occupation; Education; Information;
Cognition, List of Obligations of Saturday.
Materials:
Inflatable tire ever (with nail) nor empties.
- Weight; Volume; Efficiency / performance .
Copyright Rui Santo
Idea 1,00 iur
PRACTICAL EXAMPLE
The Universal Sense of Direction of Ideas for Innovation goes to 0,00 iur.
1,00 iur
0,00 iur
Music
Users:
– Corporal occupation; Education; Information; Cognition, List of Obligations of Saturday.
Materials:
- Weight; Volume; Efficiency
/ performance
Copyright Rui Santo
PRACTICAL EXAMPLE
1,00 iur
Users:
0,00 iur
HD – computer.
– Corporal occupation; Education; Information; Cognition, List of Obligations of Saturday.
Materials:
- Weight; Volume; Efficiency
/ performance
Copyright Rui Santo
PRACTICAL EXAMPLE
1,00 iur
0,00 iur
You never perceives what was done;
one can only see what remains to be done.
Saphenous (2months)
Bio Stent (2-3 days).
Heart
Marie Curie.
Copyright Rui Santo
PRACTICAL EXAMPLE
1,00 iur
0,00 iur
Words – Language.
Names
Elizabeth = Liz.
Robert
= Bob.
Language
Marie Curie.
Copyright Rui Santo
PRACTICAL EXAMPLE
1,00 iur
0,00 iur
Grape with seeds
Grape without seeds = 0,00 iur
Marie Curie.
Copyright Rui Santo
PRACTICAL EXAMPLE
1,00 iur
0,00 iur
Marie Curie.
French fries with oil and without oil. Ideal Idea = 0,00 iur
Copyright Rui Santo
Exercise:
Using this method you can analyze the
Google Glass and Glasses for Cinema - 3D.
See how the method is very simple.
Note:
Ideas can be measured “solely“ as they are presented.
It is the role of creativity, develop ideas towards 0.00 iur,
if they had not reached the Ideal Idea.
END OF SECOND METHOD
Copyright Rui Santo
S.I.T.
©®
- “Self-Compared Ideas Theory”.
THIRD AND FOURTH METHOD
Copyright Rui Santo
The Basic Concepts presented in the First Method are Kept in All.
SIT©® - Third Method
III – Reducing the Number of Steps
Copyright Rui Santo
to Achieve the Benefit Desired by the User ®© .
Example:
Go to the pizza place to get pizza (user reference)
versus pizza by phone.
of the Pizza Hotline (Dial Pizza) is incomparably
smaller than the previous method.
It is near 0,00 iur. Then…
Copyright Rui Santo
The amount (number) of shares required in idea
Processes Lean or Soaked.
This method can also be understood as Lean Process.
It is very useful especially in computerized procedures,
in which the user perceives the requirement of a single
1 Click
= Lean
Lean Process
= Less is More!
Ideal Idea (0.00 iur) = Nothing is Everything!
Copyright Rui Santo
additional click.
10 or + Clicks = Soaked
S.I.T.©® - Fourth Method
IV a – LITMUS TEST (BENEFITS - Human Values) ©®
They can be used as an independent method
or method test.
Copyright Rui Santo
IV b – FINANCIAL ALARM (PRICES) ©®
IV a – LITMUS TEST (BENEFITS – human values).
The new idea transformed into innovation should be "more
beneficial” than the old idea - user’s reference, in terms of
benefits / human values.
If the benefit of Innovation, calculated mathematically provide
reject the idea!
The idea does not pass on the Litmus Test.
Copyright Rui Santo
a nil or negative result for a given social class Maslow’s scale,
IV a – LITMUS TEST (BENEFITS – human values).
We develop a comparative table of the benefits of Innovation
where it attaches values in each social class according
Maslow’s scale.
For being a part very technical and mathematics, involving
market knowledge, ideally performed in a group, not present here.
Copyright Rui Santo
Be initial sensible + (IUR initial - IUR innovation) = Be innovation

Benefits and Efforts
It is a combination of the lowest possible efforts to achieve the
greatest result and achievable benefits, although they are smaller
benefits that satisfy us, combined with the greatest effort we are
1.00 iur
0,00 iur
Copyright Rui Santo
willing to do.
Some Human Values Positives:
Education, knowledge, safety, family relationships, social
networking, recognition, status, respect, environment, acceptance,
leadership, loyalty, reliability, inner peace, health, citizenship,
competence professional performance, hierarchical position,
And gentleness, tolerance, humility, flexibility
and other components that can add BENEFITS to human.
Copyright Rui Santo
ethical behavior, persistence, honesty, responsibility, kindness
IV b – FINANCIAL ALARM (PRICES)
Fourth Method: we want to know "how much the user will
accept to pay" by the new idea, when compare the "price of
innovation" with the "price of the old idea / equivalent item” of your
reference.
Secular formula: P1 ≤ 1, 00 x Be pondered reference.
potential to turn out to be transformed into innovation:
P2 innov ≤ 1, 00 x Be innovation
Copyright Rui Santo
Special formulation that tests whether the idea has the
Summarizing:
-If the price of innovation (P2 innov) is less than zero (negative), the
Financial Alarm should ring loudly. It is an extremely high possibility of
financial loss with this idea.
P2 innov ≤ 0,00
-However, when the price of innovation (P2innov) is greater than zero accelerate
.
for financial success of the idea.
Copyright Rui Santo
the development of the idea. The higher than zero, there is a greater potential
- When the price (and benefits) of idea for innovation is negative,
we come to the absurd conclusion that the “username only will
use the innovation if the manufacturer paying him to do so"!
- As the manufacturer does not pay him, the user also does not use!
-In your kitchen cabinet or garage you will find examples
that we all have at home.
- Over the past 10 years, students have brought dozens of examples.
END OF THIRD AND FOURTH METHOD
Copyright Rui Santo
.
S.I.T.
©®
- “Self-Compared Ideas Theory”
FIFTH METHOD
Measuring Instrument:
The Basic Concepts presented in the First Method are Kept in All.
Copyright Rui Santo
Balance of Innovation with 3 dishes /plates©®
The fifth method of QUANTIFICATION
OF IDEAS
is a measuring
instrument created to "measure / evaluate" an idea.
Patent Pending
Each dish offers three alternatives:
higher, lower, equal totaling
27 possibilities.
It solves the difficulty to understand
Balance of Innovation with three dishes
/plates©®
The plate of "prices" shows the resulting from
integration between the other two plates:
effort and benefits (human values )
and visualize how three items
(efforts, benefits, prices)
act and react, especially when each
one act and react on the other two.
Copyright Rui Santo
Plate 1 - Efforts – blue.
Plate 2 –Benefits – green.
Plate 3 – Price – red.
The scale operates as a rule of three where any three linked elements can be
compared through actions and reactions that come true as you add or remove
more or less effort – plate 1 – blue.
plus or minus benefits - plate 2 – green.
resulting in higher or lower price - plate 3 - red.
Copyright Rui Santo
weights by simulating the occurrences of the market:
Table of the Movement of the Plates - Balance of Innovation
Efforts
Increa
ses
Decrea
ses
Benefits
Keeps
Increa
ses
Decrea
ses
Prices
Keeps
Plate 3 –
Prices
Red
Copyright Rui Santo
Decre
ases
Keeps
Put
Remove
weights
Keep
weights
Put
weights
Plate 2 Benefits
Green
Plate 1 –
Efforts
Blue
Increa
ses
Put
weights
Remove
weights
Keep
weights
Remove
weights
weights
Keep
weights
Important note:
Watching the variations of the
dishes, we know, objectively,
where we need ideas,
revolutionizing the methods of
obtaining ideas for innovation.
S.I.T.
©®
CONCLUSIONS
Copyright Rui Santo
“Self Compared Ideas Theory”
CONCLUSIONS
1- Can be sure, it is possible to measure (calculate
mathematically) ideas. They turned into numbers inform the
distance from the safe harbor of Ideal Idea.
"I never see what has been done. I only see what remains to be done." Marie Curie.
measure and to produce ideas for products and services…
“
The effort to save yourself is the first and only foundation of virtue - Spinoza
Copyright Rui Santo
2-The user’s body, since forever, is the main reference to
CONCLUSIONS
3- The “S.I.T. ®© – Self-Compared of ideas Theory ®©” focuses on
self-comparison performed by the user between the old idea that
already knows and new idea still being devised (item in the
brainstorming room ...).
After self-comparison, the user decides by the idea (new or old)
sec.) and less movements (cm., m., Km.).
“When we measure ideas, strengthen substantially the creative processes ”.
Copyright Rui Santo
that of him requires less effort of energy (kcal), less time (min.,
CONCLUSIONS
4- There is a “Universal Sense of Direction of Ideas for
Innovation ® © , Unique and Millennial”. The creative process
needs to practice the production in the direction of Ideal Ideas
(0.00 iur) to avoid losses of all kinds. The arrow indicating
direction, let us to see the future of products and services.
“The Future Periscope = Lets see the next product and the final product.
“Now, we have a compass to guide us
and we know to where we want to go”.
Copyright Rui Santo
Among different technologies, we now know which to choose.
CONCLUSIONS
5- First instrument for measuring ideas - the Balance of
Innovation®© - uses mathematical logic to compare three variables
- efforts, benefits and prices where prices is the resulting from the
interaction between the other two.
High Risk is a methodology based on ideas centered on own
navel / interests (of the manufacturer / corporation).
Even to give a gift to his girlfriend, this method is high risk.
Copyright Rui Santo
6- Innovation is not a topic of high risk. Absolutely not!
CONCLUSIONS
7- This five methods gives a tool for innovators - investors
(entrepreneurs, inventors, researchers and scientists, engineers
and designers, directors and strategists, developers and all who
depend on ideas for businesses, public policies and legislation),
that can change how they are considering ideas, coming from
different sources, whose losses are minimized with these
concepts.
The managers can refine and decide among different ideas,
mathematically.
Copyright Rui Santo
CONCLUSIONS
8- Creativity can come to be treated as an independent science
to hold own methods of evaluation and analysis of the object of
study: ideas.
Consider using these methods to find out why some ideas did not give the
result you expected.
You have nothing to lose, but you can find much to gain!
Copyright Rui Santo
Evidently, it is just a overview, a Brief Summary of S.I.T.© ®– Self-Compared
Ideas Theory© ® , but enough to bring new insights to the problems of ideas to
innovation.
Thanks for your attention
Rui Santo.
< www.galaxiacriativa.com.br >;
Copyright Rui Santo
< [email protected] >.

ideas

Transcription

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Saturday, October 18th Practice Juniors 3:30

September 2003 Letter from U.S. Secretary of Education