Organic Salads from Earthbound Farm

Volume X
Baby Carrots & Snap
Peas with Dip
INSIDE THIS ISSUE
Earthbound Farms Organics.........1
Chef’s Table....................................2
New Items......................................2
Trivia Time.....................................2
EBF Organic Salads.......................3
Now Showing..................................3
Facebook Info...............................4
I Issue: 14 I Week of April 13, 2016
Organic Salads from Earthbound Farm
Organic is an ever growing trend,
especially in the produce department.
Earthbound Farm has been a big leader
in this category, by offering many organic
salads that are quickly becoming consumer favorites.
The EBF website features what would
happen if every person in the US made
10% of their food purchases organic for
a year. This would assure 915 million
animals are treated more humanely,
eliminate 2.5 million pounds of antibiotics used in livestock each year, 53 million
servings of produce would be produced
without toxic pesticides each day, and
many more. So, eat organic!
Page 3 of the Journal has more info
on how to drive sales with EBF Organic
Salads!
New EBF Flavor Blends.................4
Contact Info...................................4
russdaviswholesale.com
Russ Davis currently carries over 20
varieties of Earthbound Farm organic
salads. They are as follows:
-5oz Clam: Baby Spinach, Baby
Romaine, Spring Mix, Half & Half, Half
Spinach & Half Arugula, Herb Blend,
Baby Arugula, Baby Lettuces, and Baby
Spinach Blend
-Easy Leaves: Romaine Leaves
-6/5oz Deep Green Clams: Zen Blend,
Mixed Baby Kale, Power Green, and Kale
Italia
-6/10oz Clams: Spring Mix, Baby Spinach, Half & Half, and Power Green
-6/16oz Clams: Spring Mix, Baby Spinach, Hal & Half, Herb Blend, and Baby
Romaine.
800.332.7104
crazyfreshproduce.com
Chef´s Table
NEW ITEMS
EBF-CF Fried Halibut with
Pineapple Guac-Salsa
New items should be our middle
name! Look at our new items for
this week.
Prep Time: 5 minutes
Cook Time: 10 minutes
Serving Size: 4
Ingredients:
• 1 Earthbound Farms 1lb clamshell Spring Mix
• 1 Crazy Fresh Authentic Guacamole
• 1 Crazy Fresh Pineapple Salsa
• 1 tablespoon butter
• 1 tablespoon vegetable oil
• Salt and pepper to taste
Instructions:
1.In a large, very hot pan, add 1
tablespoon of vegetable oil. Swirl pan to
coat, and let it get hot.
• Earthbound Farms Spicy Sweet Spinach 6/4.5oz
• Earthbound Farms Sweet Kale 6/4oz
• Earthbound Farms Savory Arugula 6/4oz
Your partner in the produce aisle,
Chef Nate
2. Salt and pepper the halibut, and drop
the fish away from you into the pan.
When fish is cooked halfway through,
turn over and add butter. Use a spoon to
baste the fish until fully cooked.
3. On a large plate, but a handful of EBF
Spring Mix. Place the fish on top of the
greens. Top with spoonful of guacamole
and sprinkle salsa across the whole
salad. Take butter from pan and spoon
across plate and greens. Enjoy!
russdaviswholesale.com
TRIVIA TIME
What will Earthbound Farms do every
time a quiz is taken on their website
during April?
800.332.7104
crazyfreshproduce.com
2
Earthbound Farms Organic Salads
Increase sales and profits with the category king
When you offer Earthbound Farms organic
salads in your produce department, you
take advantage of multiple growth trends
contributing to increased sales in the produce
departments across the nation. This line of
items embraces organic, convenience, health
and demographic appeals.
Demonstrated and continuing organic
sales growth: According to the 2015 Organic
Industry Survey, sales of fresh organic fruits
and vegetables increased by 12% from the year
before, remaining the number one organic food
category. Organic fresh fruits and vegetables
accounted for 12% of retail fresh produce sales
during the year.
You want these folks shopping your
department: Progressive Grocer magazine
notes that the profile of organic shoppers is
broadening, becoming more diverse in age,
income and background. In particular, there is
growing participation from ethnic groups and
Millennials.
Fresh Trends 2016 notes that 50% of shoppers
buy organic produce for personal nutrition
reasons, 48% to avoid chemicals, and 45%
for perceived better nutrient content. The
survey also notes that one-third of shoppers
“typically” add organic produce to their carts.
the largest organic brand in the nation. More
than 50% of Midwesterners bought salad mix
last year and 26% of those bought organic
salad mix all or sometimes. Strengthening your
organic salad category is a gateway opportunity
to increase your organic sales overall. This
can help broaden your customer base and
raise your average customer transaction, and
productivity.
Produce Business magazine notes that more
consumers are buying salad blends rather than
single-leaf items because they are looking for
flavor and options in how to use salads. In
fact, nearly 75% of shoppers said they prefer
a mixed greens assortment or spring mix. A
2013 study by the Seurat Group, sponsored
by Earthbound Farms, found that 34% of
shoppers used packaged greens for something
other than salad, including smoothies, juicing
and cooking.
To sell more: Do these 4 things:
1. Consider offering EBF 10oz clamshell
blends.
2. Consider offering EBF 1# blends for
juicing and smoothies.
3. Advertise when EBF salads are on deal.
4. Promote in-store monthly with a modest
discount and sign.
These are the items to merchandise
now for the most sales and profits!
• Crazy Fresh Mini-Taco Dip
• Crazy Fresh Deluxe Fruit Blend
• Crazy Fresh On-the-Run Fruits and Veggies
• Navel Oranges / Clementines
• Bartlett Pears
• Red Grapes / Berries
• Cantaloupe / Honeydew / Mini Watermelon / Seedless Watermelon
• Avocados
• Tomatoes - Roma, TOV, Hot House
• Cucumbers / Color Peppers
• Asparagus / Green Beans / Sweet Corn
• Broccoli / Celery / Head Lettuce
• 1015 Sweet Onions
• Bag Potatoes - Crazy Fresh Locally Grown
• Seed Potatoes / Onion Sets
• Organic Bartlett Pears, Navels, Cantaloupe, Strawberries, Asparagus, EBF Clamshells, Bulk Tomatoes, 1915 Juices, CF Items
ORGANIC COUNT
Organic salads lead the way: Without doubt,
the convenience salad category is the dominant
organic category, and Earthbound Farms is
russdaviswholesale.com
NOW SHOWING
421
800.332.7104
crazyfreshproduce.com
3
Locally Grown & Featured Items
Give us a “Like!”
Crazy Fresh Produce and Russ
Davis Wholesale want to invite
you to “like” our Facebook
pages!
Look to RDW to inform you
about new items and updates
on the market trends.
Crazy Fresh is the number
one spot for recipes, fun fruit
and veggie information, and
contests galore.
If you haven’t liked us
already, visit: facebook.
Introducing - New Earthbound Farms Organic Salads
com/RussDavisWholesale
and facebook.com/
Earthbound Farms has added three new organic flavor blends to their lineup - Savory Arugula, Spicy
Spinach, and Sweet Kale. Flavor is the #1 driver for all food purchases, and today, people are more
CrazyFreshProduce
TRIVIA TIME ANSWER
Plant a tree! Earth Day is April
22nd.
willing to try broader, more diverse flavors, which is what these blends offer. They also add another
item to their Half & Half segment - Half & Half Baby Spinach & Baby Butter Lettuce, bringing the total
count to three items in that category. The new items will show up on order guides this week!
Jamestown, ND
1411 17th St. SW
Jamestown, ND 58401
888.702.4739
Phone: 701.252.2946 • Fax: 701.252.2946
La Crosse, WI
3145 Airport Road
La Crosse, WI 54603
800.214.4981
Phone: 608.788.1700 • Fax: 608.788.5862
Russ Davis Wholesale
“Serving you for over 50 years.”
266 4th St. NE
Wadena, MN 56482
800.332.7104
218.631.3070
Fax: 218.631.5068
Hammond, WI
1940 Ridgeway St.
Hammond, WI 54015
800.645.2720
Phone: 715.796.4400 • Fax: TBD
Merrill, WI
1200 Commerce St.
Merrill, WI 54452
888.539.2803
Phone: 715.539.2800 • Fax: 715.539.2899
4