discoversouthampton.com

Visit
Live
Learn
Business
Future
discoversouthampton.co.uk
Discover Southampton Media Pack
Discover the official city website
Showcasing Southampton as the place to live and visit - Discover Southampton is the
city’s official website.
Visit
Providing information on Southampton as a destination
and as a centre for exploring further afield, including
where to stay, what to do and where to eat.
Live
Detailing services, activities and community living within
the city.
Learn
Highlighting education provision and support services
for both young people and adults.
Business
Supporting Southampton as the regional commercial
capital for the South Coast.
Future
Showcasing the major developments currently being
undertaken and those planned.
Why advertise?
Promoted as the city’s official website by tourism partners,
Southampton City Council, local Universities and Colleges,
WestQuay Shopping Centre, Southampton Airport and local
transport providers
Over 2 million page views since launch
In excess of 60,000 unique visitors per month
Site accessible on multiple platforms including tablets and
smartphones
Access to your information within 3 clicks
Ranked at least top 3 by Google for key search terms such as:
Southampton; City of Southampton; Stay in Southampton;
Visit Southampton; Events in Southampton; Attractions
Southampton; What to do/Things to do in Southampton;
Restaurants in Southampton; Eat in Southampton; Business
Southampton; Southampton vision; Future of Southampton
and Southampton Developments
Mix & match
advertising and editorial
opportunities to suit
your requirements
A digital presence for your business – access to your
information within 3 clicks from the homepage
All advertisements and editorial opportunities aim to
compliment the ethos of the site - providing a wide range
of commercial options to ensure visibility through a
corresponding section
discoversouthampton.com
Listings
Discover Southampton listing
The listings under the ‘visit’ section, provides visitors with details of your accommodation, restaurant or
attraction guiding them to your website and allowing a direct booking experience.
More Info
A dedicated page that promotes further information including more descriptive text, a personalised location map, an
image slideshow and an opportunity to embed a video. Again this page will highlight your contact details for bookings.
This feature can be seen as a supporting page for an existing site, or a completely new digital platform for accommodations/
restaurants/attractions without websites. The weight of Discover Southampton can lead to your business ranking higher in
search engines.
Featured listing
Guaranteed as a page priority, this listing provides additional features
including a ‘Book Now’ button that takes the visitor directly to your
booking page, additional images and includes the benefits
of the ‘More Info’ page.
Standard listing
A-Z order
10% off for Pocket
Guide, Venue
Guide & Hampshire
Attraction clients
Featured listing (limited availability)
Randomised order
Name
Name
Web address hyperlink
Logo thumbnail image
Logo thumbnail image
Email address hyperlink
Up to 2 additional images
Up to 4 additional images
50 word description
Type
Type
Star rating/opening times
Distance from city centre & landmarks
Distance from city centre
Price bracket
Address
Address
Facilities icons
Get directions hyperlink
Get directions hyperlink
‘Book Now’ hyperlink
Telephone number
‘More info’ page
L
SPECIA
R
Telephone
OFFEnumber
Web address hyperlink
Email address hyperlink
50 word description
Star rating/opening times
Price bracket
Guest Houses, B&Bs & Self Catering
Facilities icons
Restaurant example
Accommodation example
discoversouthampton.co.uk
Got a question?
Contact Rebecca
023 8038 1930
[email protected]
Adverts & Editorial
Website Adverts
Accessible on the homepage, in all section
and sub section pages and in two available
sizes, an advert provides the opportunity to
upload dedicated artwork - attracting visitors
or clients to take a closer look.
Benefits:
Two sizes available: 305px x 305px Square
lozenge advert - featured on the right of a page
under the menu; 633px x 150px Banner advert,
featured under the main page text *
Provide your own artwork specific to your
campaign. Advert can link to a dedicated
information page or straight to your own website
Scaled down adverts can be used in a monthly
newsletter for 20% off newsletter rate card cost
Promote your local offers such as:
‘Buy one get one free’
E-Newsletter Adverts
Push your advert out to the local community and visitors via the monthly newsletter. An effective way
to highlight local discounts and offers, or to just raise brand awareness.
Benefits:
Two sizes available: 280px x 280px Square lozenge advert, 580px x 138px Banner advert *
Provide your own artwork specific to your campaign
Advert to link to your own website
*2 adverts (one square, one banner) at any one time can appear on the monthly newsletter. Restricted to a first come basis. Exclusivity option available.
discoversouthampton.com
Adverts & Editorial
Homepage Takeover
Devoted to campaigns that compliment
the city and in-keeping with the look
and feel of the site, a 2 week homepage
takeover is a subtle yet effective way
to advertise an attraction, event or a
business.
Benefits:
Intro text modified to reflect your campaign
whilst highlighting the Southampton link
3 x lead banner images with short captions *
3 x dedicated lozenges
Images and lozenges hyperlinked to a
dedicated information page, which then
directs visitors to your own site
*Only one chosen image will appear on Smartphones
Spotlight Editorial
Suitable for hotels, restaurants, attractions, entertainment and business, a month long spotlight
editorial is an effective way to create awareness of a specific feature or the wider aspects of your
brand.
Benefits:
Dedicated page of editorial and images/video under relevant sub
section page
Opportunity to provide own images and text for dedicated page
Advertorial lozenge on relevant section page (artworked in-house)
with hyperlink to editorial
Subtle 2 week homepage main image (in-keeping with the website
design) linked to editorial
Spotlight tweeted
Highlighted in a monthly newsletter
* This option is only available to those already featured on the site.
discoversouthampton.co.uk
Got a question?
Contact Rebecca
023 8038 1930
[email protected]
Advertorial & Editorial
News Pull
An easy way to promote a news item or article, the 2 week news pull provides awareness through
the website and newsletter.
Benefits:
Selected news item/article listed as a news item under relevant section
Title pulled through to the homepage as that sections latest news item
Article tweeted
News highlighted in a monthly newsletter
News page example - Live section
Homepage News Pull example - Live section
Highlight a business achievement through the News Pull and
feature on the Homepage
discoversouthampton.com