WEEKLY EU COVERAGE HIGHLIGHTS

WEEKLY EU COVERAGE HIGHLIGHTS
Media Sound Bites
“Skylanders is not just a game –
it’s a brand new exciting concept where the game and real world figures interact meaning you can literally ‘Bring your toys to life’.”
UK
“Skylanders Spyro’s Adventure really blew us away, as it represents something really new in the gaming panorama”
“Skylanders is more than a simple new Spyro adventure”
“The idea of this game is brilliant!”
France
Italy
Germany
UK Coverage
The Sun
Unique users/Circulation: 2,818,344 PR Value: £50,000
No. 1 National Newspaper lists Skylanders as one of the biggest games at E3
“Skylanders is not just a game – it’s a brand new exciting concept where the game and real world figures interact meaning you can literally ‘Bring your toys to life’.”
UK Coverage
The Sun
Unique users/Circulation: 2,818,344 PR Value: £50,000
http://toybuzz.co.uk/skylanderss
pyros‐adventure
Skylanders listed as one of the top games to look out for at E3 on website of the UK’s biggest daily national newspaper
UK Coverage
Toybuzz
Unique users/Circulation: 6,700
PR Value: £875 http://toybuzz.co.uk/skylanderss
pyros‐adventure
Skylanders preview on Toy industry site, generated by EU Pre‐E3
UK Coverage
God is a Geek
Unique users/Circulation: 24,780 PR Value: £875
http://www.godisageek.com/201
1/06/skylanders‐
spyro%E2%80%99s‐adventure‐
cross‐platform/
Skylanders preview on tech website, secured at EU Pre‐
E3
UK Coverage
Clockerz
Unique users/Circulation: 192,000 PR Value: £3,125
http://www.clockerz.co.uk/2011/0
6/activision‐announes‐skylanders‐
spyro‐to‐give‐cross‐platform‐
gameplay‐goodness/ Pick‐up of the Croos‐
Platform Gameplay press release
“Finally, a game giving players the ability to play on different platforms”
France Coverage
Kid’s Mania
Unique users : 30 209
News
Skylanders preview in kids’ magazine
“Each toy has a memory”
France Coverage
Planète Robots
Unique users : 25 000
News
Skylanders preview in kids’ magazine
“Activision will add a new lease to the video games and toys industry”
France Coverage
Krinein.com
Unique users : NC
Home Page + News
http://www.krinein.com/jeux‐
video/skylanders‐spyro‐
adventure‐premier‐jouet‐video‐
16151.html
Skylanders preview generated by local press event
“We can at least say that Activision has a pretty interesting concept”
France Coverage
Dvdcritiques.com
Unique users : 7 000
Preview
http://www.dvdcritiques.com/n
ews/news_visu.aspx?dvd=2429
Skylanders preview generated by local press event
“The few presented levels allow us to believe that they will offer various landscapes and atmospheres”
France Coverage
Nintendo‐difference.com
Unique users : 100 000
Preview
http://www.nintendo‐
difference.com/preview229171‐
skylanders‐spyro‐s‐
adventure.htm
Skylanders preview generated by local press event
“This new Spyro will surely please the younger ones”
France Coverage
01net.com
Unique users : 7 200 000
Preview
http://www.01net.com/editorial
/533804/skylanders‐le‐juteux‐
retour‐dactivision‐et‐de‐spyro/
Skylanders preview generated by local press event
“Spyro comes back to our consoles with an original concept”
France Coverage
Actukids
Circulation:
News
Skylanders preview on child‐
oriented website
“Skylanders is more than a simple new Spyro adventure”
Germany Coverage
N‐TV.de
Circulation: 3,100,000 visits
PR Value: 4,500 € / 6,400 US Dollar
http://www.n‐
tv.de/mediathek/bilderserien/technik/Die‐
kommenden‐Top‐Videospiele‐
article3551556.html
Skylanders featured in an E3 special on the website of a very famous news TV station
“This game is a gaming innovation not only for small fans!”
Germany Coverage
4Players.de
Circulation: 3,100,000 visits
PR Value: 3,500 € / 4,956 US Dollar
http://www.4players.de/4players.php/dispbe
richt/Wii/Vorschau/26158/72122/0/Skylande
rs_Spyros_Adventure.htm
Feature about the game in an E3 special on a very popular gaming website
“I think that especially from a technical perspective the concept behind Skylanders is very interesting!“
Germany Coverage
Games Aktuell
Circulation: 187,000 readers
PR Value: 2,700 € / 3,900 US Dollar
Skylanders preview in leading specialist magazine
“Kids will love this game with the little figures.”
Germany Coverage
Looki.de
Circulation: 1,200,000 visits
PR Value: 3,000 € / 4,200 US Dollar
http://www.looki.de/skylanders_spyros_adve
nture_first_facts_a4878_1.html
Skylanders preview on specialist website
“You can play this game anytime and anywhere!“
Germany Coverage
4Players.de
Circulation: 3,100,000 visits
PR Value: 4,000 € / 5,700 US Dollar
http://www.4players.de/4players.php/dispbe
richt/360/Vorschau/26158/72122/0/Skyland
ers_Spyros_Adventure.html
Skylanders preview on gaming site. The first impression is “good”
“The gaming concept is very interesting!“
Germany Coverage
Gamestrust.de
Circulation: 500,000 visits
PR Value: 2,000 € / 2,800 US Dollar
http://www.gamestrust.de/action/previews,s
kylanders_adventure_wo_spielzeuge_leben_
erwachen,id459,0.html
Skylanders preview on gaming site. The first impression is “good”
“The idea of this game is brilliant!”
Italy Coverage
Multiplayer.it
Unique users: 1,450,000
http://multiplayer.it/articoli/89305‐
skylanders‐spyros‐adventure‐spyro‐in‐
versione‐action‐figure.html?piattaforma=wii
Skylanders Spyro’s Adventures preview in the #1 gaming site in Italy “We are sure that Skylanders Spyro’s
Adventure will be able to conquer the interest of quite a large audience”
Italy Coverage
Spaziogames.it
Unique users: 1,200,000
http://www.spaziogames.it/recensioni_video
giochi/console_multi_piattaforma/11731/skyl
anders‐spyro‐s‐adventure.aspx
Skylanders Spyro’s Adventures preview in the #2 gaming site in Italy “Skylanders Spyro’s Adventures reveals to be an interesting project for the young fans of the purple dragon”
Italy Coverage
Everyeye.it
Unique users: 800,000
http://www.everyeye.it/wii/articoli/skylander
s‐spyro‐s‐adventure_hands‐on_14090
Skylanders first‐look on one of the top gaming sites
“Skylanders Spyro’s Adventure really blew us away, as it represents something really new in the gaming panorama”
Italy Coverage
Gamesvillage.it
Unique users: 675,000
http://www.gamesvillage.it/piattaforma/all/a
rticolo/48079/skylanders‐spyro‐s‐adventures‐
‐‐anteprima.html
Skylanders first‐look in one of Italy’s top gaming sites “The idea of action figures becoming virtual
characters of the videogame is really
intriguing”
Italy Coverage
Videogame.it
Unique users: 455,000
http://www.videogame.it/skylanders‐spyros‐
adventure‐wii/preview/
Skylanders preview generated by EU Pre‐E3
“The general impression is that we are in front of a game with good potential”
Italy Coverage
Corriere.it
Unique users: 23,000,000
http://vitadigitale.corriere.it/
Skylanders booth images in the video reportage from E3 posted on the official site of the #1 daily newspaper in Italy
Italy Coverage
Yahoo.it
Unique users: 8,000,000
http://it.videogiochi.yahoo.com/blog/article/
9453/skylander‐spyros‐adventures.html
Skylanders first‐look on leading consumer news site
Italy Coverage
Game Time TV
Viewers: 500,000
Video interview with Jeff Poffenbarger broadcast on the most popular game‐
dedicated TV program ( the image is of the Youtube channel of the TV station) Italy Coverage
Eurogamer.it
Unique users: 375,000
http://www.eurogamer.it/game/skylanders‐
spyros‐adventure‐xbox360
Skylanders video coverage from E3 on leading gaming site Spain Coverage
3D Juegos
Unique users/Circulation: 1.067.000
PR Value: 5.340€
http://www.3djuegos.com/juegos/avances/1
0667/2893/0/skylanders‐spyros‐adventure/
First impressions about Skylanders Spyro’s
Adventure, featured on one of the most important gaming sites in Spain “Monsters, figures, adventure, platforms and augmented reality. The world of Spyro”
Spain Coverage
3D Juegos
Unique users/Circulation: 1.067.000
PR Value: 5.340€
http://www.3djuegos.com/noticias‐
ver/118049/skylanders‐spyros‐adventure‐
sera‐el‐primer‐juego‐con/
Skylanders preview on leading gaming site
“The first game with "cross‐platform gameplay””
Spain Coverage
3D Juegos
Unique users/Circulation: 1.067.000
PR Value: 5.340€
http://www.3djuegos.com/juegos/play‐
video/10667/17855/skylanders‐spyro‐39‐s‐
adventure/
Screens and trailer Skylanders Spyro’s Adventure on leading gaming site Spain Coverage
Meristation
Unique users/Circulation: 1.003.000
PR Value: 10.120€
http://www.meristation.com/v3/des_avances.php?id=cw4
de97056ef335&otro=1&pic=WII&idj=cw4d55635737e04
Skylanders preview generated by both EU Pre‐E3 and E3
“Activision's new idea to link video games and collectibles… Spyro's Adventure Skylanders shares content between consoles”
Spain Coverage
Vandal
Unique users/Circulation: 700.000
PR Value: 4.530€
http://www.vandal.net/noticia/56927/skylanders‐
spyros‐adventure‐ofrece‐juego‐cruzado‐entre‐
plataformas/
Skylanders preview on leading gaming site
“A new and original game concept with toys”
Spain Coverage
Hardgame
Unique users/Circulation: 290.390
PR Value: 2.520€
http://www.hardgame2.com/nwii/articulo/5499/skylan
der_spyros_adventure_wii_avance_activision.html
Skylanders preview secured at EU Pre‐E3
“A project of an interesting idea: to unite video games and toys”
Territory Coverage‐ Benelux
Insidegamer.nl
Unique users/Circulation:
PR Value:
http://www.insidegamer.nl/playstation3/skylandersspyrosadventure/im
pressies/36623
Gamersnet.nl
Unique users/Circulation:
PR Value:
http://www.gamersnet.nl/movies/skylanders_spyros_adventure/e3_trai
ler/
PSFocus
Unique users/Circulation:
PR Value:
http://www.psfocus.nl/2_23482_Skylanders__Spyro’s_Adventures_van_
speelgoed_tot_game.aspx
9Lives.be
Unique users/Circulation:
PR Value:
http://www.9lives.be/games/skylanders‐spyro‐s‐adventure/nieuws/e3‐
2011‐spyro‐keert‐terug‐voor‐de‐allerkleinsten
Skylanders Spyro’s Adventure previews featured on multiple gaming sites across Benelux
“Skylanders: Spyro’s Adventure is a game with a very interesting concept, which can become a great success if they can bring it with the same fun as they brought it to us”