presentation

Economic Development Strategy
for the Central Coast
BUD COLLIGAN
SOUTH SWELL VENTURES
DECEMBER 12, 2013
CSUMB/FORA
Employment on Central Coast 2012
SANTA CRUZ
COUNTY
Professional
& Business
Services
10%
MONTEREY COUNTY
Professional
& Business
Services
Retail Trade 7%
9%
Agriculture
9%
Retail Trade
12%
Agriculture
29%
Government
21%
Other
Services
17%
Other
Services
22%
Education
& Health
Services
14%
Tourism
12%
TOTAL EMPLOYEES: 96,900
Source: CA Employment Development Department
Education
& Health
Services
8%
Government
18%
Tourism
12%
TOTAL EMPLOYEES: 173,100
Slow Growth in Ag & Tourism
2002
2012
1.7% CAGR
FLAT
SANTA CRUZ COUNTY
AG & TOURISM JOBS
Source: CA Employment Development Department
MONTEREY COUNTY
AG & TOURISM JOBS
BUD COLLIGAN SOUTH SWELL VENTURES
Seasonal Employment 2012
200,000
180,000
160,000
140,000
Monterey Co.
120,000
Santa Cruz Co.
100,000
80,000
Source: CA Employment Development Department
BUD COLLIGAN SOUTH SWELL VENTURES
Residents & Taxes Leave Daily
Loss of Workers & Revenue
• 24% of Santa Cruz residents leave county for work
daily
• 85% retail “leakage” due to out-of-county purchases
Source: Census Transportation Planning Package, 2006-2008; BAE 2013
BUD COLLIGAN SOUTH SWELL VENTURES
Violent Crime on the Central Coast
SANTA CRUZ
40th of 58 Counties
MONTEREY
41st of 58 Counties
Source: www.countyhealthrankings.org
BUD COLLIGAN SOUTH SWELL VENTURES
Uninsured on the Central Coast
SANTA CRUZ: 18%
24th of 58 Counties
MONTEREY: 24%
57th of 58 Counties
Source: www.countyhealthrankings.org
BUD COLLIGAN SOUTH SWELL VENTURES
Teen Pregnancy
SANTA CRUZ COUNTY:
3%
22nd of 58 Counties
MONTEREY COUNTY: 6%
51st of 58 Counties
Source: www.countyhealthrankings.org
BUD COLLIGAN SOUTH SWELL VENTURES
High School Drop Out Rate
SANTA CRUZ COUNTY:
14%
21st of 58 Counties
MONTEREY COUNTY: 25%
56th of 58 Counties
Source: www.countyhealthrankings.org
BUD COLLIGAN SOUTH SWELL VENTURES
Preparing for 21st Century Jobs?
SANTA CRUZ COUNTY
45% of HS Grads Meet
CSU/UC Entrance
Requirements
MONTEREY COUNTY
33% of HS Grads Meet
CSU/UC Entrance
Requirements
Source: Education Data Partnership: CDE, EdSource, and FCMAT
BUD COLLIGAN SOUTH SWELL VENTURES
But.…We Have Lots of Assets
Superb Colleges and Universities
BUD COLLIGAN SOUTH SWELL VENTURES
Unparalleled Natural Beauty
BUD COLLIGAN SOUTH SWELL VENTURES
Great Farm Land
BUD COLLIGAN SOUTH SWELL VENTURES
World Leader in Marine Science
BUD COLLIGAN SOUTH SWELL VENTURES
First Rate Creative People
BUD COLLIGAN SOUTH SWELL VENTURES
Large Bilingual Population
BUD COLLIGAN SOUTH SWELL VENTURES
Educated Workforce
SANTA CRUZ COUNTY
BA/BS: 30%
Graduate Degree: 22%
Source: U.S. Census Bureau 2011
MONTEREY COUNTY
BA/BS: 29%
Graduate Degree: 22%
BUD COLLIGAN SOUTH SWELL VENTURES
What Does an Innovation
Economy Look Like?
BUD COLLIGAN SOUTH SWELL VENTURES
Pre-Conditions of Innovation
Colleges &
Universities:
Research Centers:
Living Environment:
Business Leadership:
Innovation Mentality:
BUD COLLIGAN SOUTH SWELL VENTURES
Innovation Infrastructure
• Water
• Affordable Housing
• Transportation
• Broadband
• Electric Power
Source: CLV Report May, 2013
BUD COLLIGAN SOUTH SWELL VENTURES
Shared Vision - Collaboration
• Shared Goals
• Cooperative Decision Making
• Shared Advocacy
• Shared Responsibility
Source: CLV Report May, 2013
BUD COLLIGAN SOUTH SWELL VENTURES
Vision
Diversified Small Company Economy…
Leveraging Distinct Regional Assets…
While Preserving & Enhancing Our
Environment
BUD COLLIGAN SOUTH SWELL VENTURES
Diversified Small Company Economy
• Agriculture
• Education
• Organics
• Wine
• Marine Science
• Health Care
• Food Products
• Retail
• Technology
• Manufacturing
• Genomics
• Distribution
• Recreation
• Services
• Tourism & Eco-Tourism
• Non-Profit
BUD COLLIGAN SOUTH SWELL VENTURES
Leveraging Distinct Regional Assets
• Agriculture: Region’s Largest Industry
• Organics: CCOF, UCSC Organics Program: CASFS
• Marine Science: 24 Institutions in Monterey Bay
• Food Products: Leverage Agricultural Advantage
• Technology: Proximity to Silicon Valley; Local Talent
• Genomics: UCSC Center & Genomics Browser
• Gaming: Innovative Companies
• Recreation: Legacy of Innovation
• Tourism & Eco-Tourism: Ocean, Redwoods,
Mountains, Boardwalk, Pebble Beach, Aquarium
BUD COLLIGAN SOUTH SWELL VENTURES
While Preserving and
Enhancing our Environment
• Small Companies: Focused on Local Assets,
Tailored to Size of the Community
• Local Jobs: Less Traffic/Pollution
• Environment: Smart Growth, Knowledge Industries,
Organics, Protect Natural Beauty and Farmland
• Families: Kids Can Find Jobs Locally, Stay Together
• Increased Tax Base: Pay for Public Services
BUD COLLIGAN SOUTH SWELL VENTURES
Entrepreneurial Eco-System
COLLEGES &
UNIVERSITIE
S
ATTRACTION
OF TOP
TALENT
TALENT
INTELLECTUA
L PROPERTY
COMPANY
SPIN-OFFS
CROSSFERTILIZATIO
N
CAPITAL
GRASSROOTS
ECO-SYSTEM
BUD COLLIGAN SOUTH SWELL VENTURES
Capital
Central Coast Angels
BUD COLLIGAN SOUTH SWELL VENTURES
Central Coast Brand Today
BUD COLLIGAN SOUTH SWELL VENTURES
Regional Brand
World Class Innovation
BUD COLLIGAN SOUTH SWELL VENTURES
Food/Supplements
BUD COLLIGAN SOUTH SWELL VENTURES
Wine
BUD COLLIGAN SOUTH SWELL VENTURES
Agriculture
BUD COLLIGAN SOUTH SWELL VENTURES
Organics
BUD COLLIGAN SOUTH SWELL VENTURES
Marine Science
BUD COLLIGAN SOUTH SWELL VENTURES
Technology
BUD COLLIGAN SOUTH SWELL VENTURES
Technology
BUD COLLIGAN SOUTH SWELL VENTURES
Genomics
BUD COLLIGAN SOUTH SWELL VENTURES
Gaming
BUD COLLIGAN SOUTH SWELL VENTURES
Recreation
BUD COLLIGAN SOUTH SWELL VENTURES
Tourism
BUD COLLIGAN SOUTH SWELL VENTURES
Regional Political Leaders
• Develop shared vision and time horizon
• Agree on measurements
• Create regional advocacy/monitoring
group
• Pass public policy on infrastructure
• Create policy framework for targeted
business
Private Sector Leaders
Invest in your piece of the vision
• Education: research, tech transfer, talent
• Business: build on regional strengths
• Labor: train for regional mix of jobs
• Environmental: balance all aspects of “quality of
life”
• Non-Profit: focus on a livable community
Outcomes
• Retain What We Love: Quality of Life,
Natural Beauty, Clean Environment
• Decreased Unemployment
• Increased Tax Base Supports Public
Services
• More People Working Where They Live
• Better Community Health Indicators
• Kids Can Stay Home With Good Jobs
• Virtuous Cycle of Talent, Innovation,
Creativity & New Opportunities
BUD COLLIGAN SOUTH SWELL VENTURES