Nashville Is In - International Carwash Association

Nashville is in
the heart of a rich
marketplace.
The Car Wash Show™ is the most influential annual event in the
car wash industry. Exhibitors will have the opportunity to connect
with the world’s largest car wash organizations as they gather in
Nashville to make strategic business decisions and seal deals.
The southeastern United States is the largest car wash market in the
country, and Nashville’s location in the heart of the region represents
unparalleled potential to reach a rich concentration of decision makers
in this important market. Beginning in 2016, we are excited to welcome
fast lube operators within the event.
CANADA 6%
WEST 19%
NORTHEAST 16%
MIDWEST 20%
NASHVILLE
SOUTHWEST 11%
SOUTHEAST
28%
% OF CAR WASH COMPANIES BY REGION
The Car Wash Show is headed to downtown
Nashville – one of the hottest convention cities
in the country. The Car Wash Show 2016
will be held at Music City Center, a
dynamic new venue which opened
its doors in 2013. The venue’s
ideal location places you within
walking distance to many
choice hotels, restaurants
and lively nightlife, creating
the perfect backdrop to
entertain and network with
the car wash community.
TM
The Car Wash Show™ puts you face-to-face with potential customers, while
allowing you to build stronger relationships with your existing customer base.
10,224
TOTAL NUMBER OF CAR WASH
LOCATIONS REPRESENTED AT
THE 2015 SHOW
94%
SAID THAT AS A RESULT OF
INTERACTING WITH AN EXHIBITOR
AT THE CAR WASH SHOW THEY
WOULD BE MORE LIKELY TO DO
BUSINESS WITH THAT COMPANY
3,500+
QUICK LUBE CENTERS
WILL BE REPRESENTED
AT THE CAR WASH SHOW
7+
HOURS
85%
OF ATTENDEES CITE LIVE
PRODUCT DEMOS AS A VERY
IMPORTANT OR IMPORTANT
REASON TO ATTEND
79%
SAID THAT PURCHASING
EQUIPMENT IS A VERY IMPORTANT
OR IMPORTANT REASON TO
ATTEND THE SHOW
73%
OF ATTENDEES WHO SPEND
7 HOURS OR MORE ON THE
TRADE SHOW FLOOR
Source: 2015 Attendee Survey
How Large is The Car Wash
Show™ Audience?
Key Exhibitor Data from
The Car Wash Show™ 2015
83%
of exhibitors would recommend the Show to others
79%
of exhibitors who say that exhibiting at The Car Wash Show
is very important or important relative to their other
marketing efforts
79%
of exhibitors who told us that they were VERY satisfied or
EXTREMELY satisfied with the Show
6,890
TOTAL NUMBER OF
ATTENDEES AT THE
2015 SHOW
Source: 2015 Exhibitor Survey
CAR WASH MODELS REPRESENTED
1/3
30%
Exterior/
Flex/Express
24%
Self-service
22%
Full-service
22%
In-bay/
Automatic
2%
Other
were first-time
attendees to The Car
Wash Show*
85%
OF THOSE SURVEYED AT
THE CAR WASH SHOW
2015 ARE PLANNING TO
COME TO NASHVILLE!
Exhibit Basics
Exhibitor Booth Fees for
The Car Wash Show™ 2016
ICA MEMBERS ON OR BEFORE
9/11/15 9/11/15 –
2/9/16 OR
2/8/16AFTER
100 sq. ft. $24.50
$25.25 $26.00
101 – 1,499 sq. ft. $24.00 $24.75
$25.50
1,500+ sq. ft. $23.50
$24.25
$25.00
ICA NON-MEMBERS — JOIN ICA FOR JUST $349
100 sq. ft.
$29.75
$30.75
$31.75
101 – 1,499 sq. ft. $29.25
$30.25 $31.25
1,500+ sq. ft. $28.75 $29.75
$30.75
Value-Adds Included
in ALL Booth Purchases
•
Complimentary allotment of Trade Show Only Passes for booth personnel
(detailed allotments will be included in the Exhibitor Services Manual)
•
Complimentary 9' x 10' carpet included in booth price for 100 square
foot exhibitors*
•
Company contact listing on the online floor plan and mobile app
•
One pre- and one post-show attendee list to include contact name,
company name, city, state and country (additional attendee lists available
for purchase)
•
Promotion in pre-show communications and onsite materials
•
Registration for The Car Wash Show 2016 Bootcamp**, November 2
in Nashville, TN providing all you need to know to have a successful
Show experience
*This is for exhibitors who purchase a 10´ x 10´ booth only
**Only cost to exhibitor is travel
First-time
Exhibitor
Package
New to The Car Wash Show™?
We’ll make sure that you stand out.
➊Special call-out on the website and pocket program
➋ Branded floor decal at the Show
➌Option to include a piece of
marketing collateral in
attendee tote bags
QUESTIONS?
Carrie North
DIRECTOR OF SALES
phone: +1 312.673.5724
cell: +1 216.577.3795
[email protected]
About the Partnership
+
+
The International Carwash Association (ICA)® is proud to partner with Western
Carwash Association (WCA) and Automotive Oil Change Association (AOCA) for
future Car Wash Shows. These partnerships provide exhibitors with the opportunity to
reach an even larger market, making the value of exhibiting at The Car Wash Show
greater than ever.
New this year, AOCA iFLEX will co-locate with The Car Wash Show™ in Nashville.
AOCA has represented the fast lube industry since 1987. The association’s annual
event, iFLEX, draws in more than 700 owners, operators and vendors, representing
over 3,500 quick lube centers.
About the International
Carwash Association®
Growing. Smarter. Together.
The International Carwash Association is a non-profit trade group representing the
retail and supply segments of the professional car wash industry in North America
and around the globe. The association’s member companies represent more than
15,000 car washes in nearly two dozen countries.
The association produces The Car Wash Show, the world’s largest car wash trade
show and convention, administers WaterSavers®, the industry’s leading environmental
recognition program, publishes CAR WASH Magazine™, the preferred source of
information for the car wash business leader and provides Wash Count™, a tool for
car wash operators to benchmark and compare their business results.
The association is the voice of the professional car wash industry, serving as its
spokesperson to business and consumer media, investors, governmental agencies,
allied associations and related industries. As part of this role, the association
produces the industry’s leading research in the areas of consumer habits and
preferences, the environmental attributes of professional car washing, and industry
equipment sales.
Advertising
Connect with engaged International Carwash
Association® members all year long:
CAR WASH MAGAZINE
Reach more than 2,000 association members through the print
edition of this quarterly, must-read publication – and thousands
more car wash owners and operators via the digital edition.
CAR WASH NEWS
Reach potential customers
directly in their inboxes by
advertising in Car Wash News, an electronic newsletter sent
weekly to 10,000 professionals in the car wash industry.
CAR WASH
NEWS
CARWASH.ORG BANNER ADS
Carwash.org receives approximately 5,700 unique visitors each
month, from new investors and established operators. Place your
ad on the home page and align your brand with the world’s largest
car wash association. Available exclusively to ICA members.
SUPPLIER GUIDE
This online catalog, directly from www.carwash.org, is
targeted at owners and operators and helps them find vendors
from all over the world in a variety of product categories.
CENTURY CLUB
The Century Club is an exclusive opportunity for
vendors in the car wash segment to build brand
awareness and reach new customers throughout
the year, while aligning themselves with a global industry association – the
International Carwash Association.
230 East Ohio Street
Suite 603
Chicago, IL 60611 USA
phone: +1 888.422.8422
fax: +1 312.245.1085
e-mail: [email protected]
www.carwash.org
@TheCarWashShow
CONTACT
Carrie North
DIRECTOR OF SALES
phone: +1 312.673.5724
cell: +1 216.577.3795
[email protected]