present_internacional_may13 OK

Diferenciación geográfica y de mercado
HISTORY
1974 - TODAY
1988
1974
2002
2006
1974
RPK was founded in Vitoria-Gasteiz in 1974 by 19 entrepreneurs.
1989
New 5,500 m2 building. This new capacity was to allow us to begin exporting from 1990 on.
2002
The first production facility outside Europe. RPK Mexico became the platform to supply customers in NA.
2006
RPK purchased the company Herckelbout-Dawson Iberica S.A., HEDISA, located in Tarragona, Spain.
2010
RPK began activities in ASIA in 2010 by setting up a production facility in Pune, India.
2010
VITORIA
TARRAGONA
MÉXICO
RPK GROUP HEADQUARTERS Located in VITORIA-GASTEIZ
In the BASQUE COUNTRY (North Coast of Spain)
60 km from BILBAO (International airport and port)
INDIA
MEXICO
RPK Mexico S.A.de CV was
established in 2001 with the aim of offering our
Services to multinational Clients in the NAFTA
area.
Location: Celaya, Guanajuato.
RPK Mexico has a 3,300m2 production
plant with a free reserved expansion
area of 8,000m2
Sectors: Automotive, electrical,
electronics and home appliances.
Certification: ISO/TS 16949,
ISO 14001
102 People.
Total investment 2001-2012
11 M. EUR
RPK MEXICO LOCATION
The plant is strategically located in Celaya, state of
Guanajuato, in central MEXICO.
Well connected to the most important Industrial areas, the
Northern border and with the most important railways and
seaports.
400 km Radius from Celaya:
· 80% Mexican Market
· 70% Mexican Industrial areas
· 70% Mexican International
Commerce
· 70% Total Mexican Exportations
· 60% Mexican Population
INDIA
RPK India was established in 2009 with the aim of
offering our Services to multinational Clients in ASIA area.
Location: Shirwal, Maharashtra.
RPK India has a 1,500 m2 production Plant with a free
reserved expansion area of 18,000m2
Machinery. State of the Art Technology mainly from
Japan, Germany and Italy.
Sectors: Automotive, Electrical, electronics and home
appliances.
50 People.
Certification: ISO/TS 16949, ISO 14001
Total investment 2009-2012
7.5 M. EUR
PRODUCTS
Compression springs, from 0.15 mm to 8.00 mm
Spiral springs
Wire forms, 0.20 mm to 6.00 mm
Torsion / tension springs, from 0.15 mm to 8.00 mm
Rings, Retainer rings, rings for ball-joint
Wave springs
Copper coils
Flat springs and stamped bent parts
AUTOMOTIVE APPLICATIONS
DOOR HANDLES
SHOCK ABSORBERS
DIESEL-GAS FUEL SYSTEM
BOOSTER & MASTER CYLINDERS
SAFETY SYSTEMS
ABS/BAS/EBV
PEDALS
MIRRORS
IMPACT ON THE INTERNATIONALIZATION
IN GROUP & VITORIA SALES
50%
SALES INCREASE
2008
2009
2010
2011
2012
2013
2013
26,56
20,94
29,36
32,64
38,20
40,15
40,15
75%
73%
69%
69%
60%
58%
58%
19,90
15,40
20,29
22,60
23,20
23,60
23,60
18%
SALES INCREASE
EVOLUTION OF THE STAFF AT RPK VITORIA AS A RESULT OF
MARKET DIVERSIFICATION
6% STAFF
Increase at RPK Vitoria
2008
2009
2010
2011
2012
2013
195
146
194
205
204
207
225
243
300
350
220% STAFF
Increase at RPK Group
490
500
IMPACT OF INVESTMENTS SINCE 2008
45%
SALES INCREASE
2008
2009
2010
2011
2012
2013
26,56
20,94
29,36
32,64
38,20
40,15
1,75
1,70
7,00
7,10
6,90
15%
TOTAL TURNOVER
4,50
GROUP SALES
2012
38.20 M. EUR
2002
15.39 M. EUR
SPAIN
7.8 M.EUR
8.28 M.EUR
REST OF EUROPE
12.1 M.EUR
USA
2.1 M.EUR
4.1 M.EUR
CHINA
0.9 M.EUR
0.2 M.EUR
MEXICO
2.4 M.EUR
INDIA
0.7 M.EUR
0.15 M.EUR
MERCOSUR
0.5 M.EUR
0.1 M.EUR
REST OF THE WORLD
6.5 M.EUR
2012
2.3 M.EUR
2002
0.15 M.EUR
TEAM WORK
20% of Group employees are SHAREHOLDERS
25% of Group employees take part in LANGUAGE training
30% of Group employees participated in the 2011-2014 strategic plan
KNOWHOW TRANSFER PROGRAMS
38% of PARENT COMPANY employees have re-located to work for subsidiary companies
BUILDS
IONSHIP
T
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E
R
M
R
LONG-TE
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CUSTOMER
0
1
P
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P
80% of R
us
LINKED with
Y
L
E
S
O
L
C
are
30 years
for more than
Engineering departments in Asia,
Europe and NA to provide local solutions
to our global customers.
STRATEGIC PLAN
2011-2014
INTERNAL
EFFICIENCY
SEARCH FOR
NEW
PRODUCTS
DIVERSIFICATION
GLOBALIZATION
PEOPLE
PEOPLE
INTERNAL EFFICIENCY
SEARCH FOR NEW PRODUCTS
DIVERSIFICATION
GLOBALIZATION
KAIZEN GROUPS, improvement of processes in manufacturing and business management. Profit sharing policy.
LEAN MANUFACTURING. In-house machine & process design.
5% of total sales have to be new products developed during the last 5 years.
New investment in different sectors. Ea. Acquisition of Gasori 2012.
2010 Set up RPK INDIA starting from Greenfield 100% RPK group property. Sales offices in Brazil & Russia.
International Manager
Iñigo Fdez. de la Peña
(+34) 945-128281
616-240931
[email protected]
Gracias!