La Voz de Houston - Houston Chronicle

La Voz de Houston
This weekly Spanish-language
newspaper is widely respected in
Houston’s Hispanic community.
Since 1979, it has offered diverse,
community-oriented news and features.
Cultured Coverage
• Comprehensive news coverage from the local
community, Latin America and Mexico
• Hispanic-oriented features on travel, arts and
entertainment, health, food, sports and pastimes
• Full Classifieds section with articles in Spanish on home buying, job hunting and, from the
Chronicle’s nationally syndicated automotive
columnist Tim Spell, car buying
Type:
Newsprint
Spec:
Broadsheet
Focus:
Spanish-language news
Target:
Hispanics
Link: chron.com/espanol
Press:
Offset/coldset, 85 lpi
Distribution:
100,000 to predominantly
Hispanic areas
Publication Day:
Wednesday
Section Advantages
• Content appealing to a wide range of readers
• Written in mainstream Spanish to appeal to readers from diverse native origins
• Advertise where well-known brands advertise
• Can accomodate uniquely shaped ads and relevant content adjacencies that make your message
stand out.
• Targeted Wednesday distribution to Chronicle
subscribers; single-copy sales and customized free racks in Hispanic neighborhoods
• Audited by Verified Audit Circulation
La Voz Reader Profile
Key Demo
La Voz Readers %
Male
Female
Age 18-34
Age 35-54
Age 55+
Some College
Own Home
Dominant Spanish
Dominant English
Dominant Equal
Median HHI
43.7
56.3
37.0
50.5
12.4
37.0
52.9
50.9
11.7
14.6
$33,719
Targets: 54,537 La Voz readers
Source: Houston Scarborough Hispanic Custom Study
Report 2007
Rates
1x $64
Retail Rates per Inch
Frequency
4x 12x 24x
$61
$56
$51
One Color
$219
48x
$47
Full Color
$462
National & General Rates per Inch
Frequency
Open Rate 4x
12x 24x $89 $84 $81 $74 48x
$63
1 color Full Color
Stand alone color
$229 $483
*Add online to your retail or national buy for only $5/inch (net).
CLASSIFIED SPACE DEADLINE: Tuesday 5 p.m., one week prior to
publication
ROP SPACE DEADLINE: Tuesday 4 p.m., one week prior to publication
Need more information? Call us at 713-362-3565 or 1-800-735-3815. E-mail: [email protected]