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The Luxembourg Pro Cycling Project
Press Release
Craft Signs as Clothing Sponsor
06.12.2010
The Luxembourg Pro Cycling Project will be well covered by Craft in 2011 and
onwards.
With the staff and rider roster already finalized, attention begins to turn towards
the additional team sponsors. The Luxembourg Pro Cycling Project is pleased to
have secured Craft Performance Apparel as their sponsor for the team’s racing kit
and sports clothing. Craft has a long history of creating the most innovative
performance clothing in multiple areas of Nordic sports, and now will collaborate
with the Luxembourg Pro Cycling Project to develop the most advanced cycling
clothing in the industry.
“We couldn’t be happier to have joined forces with Craft since they continually
show the same passion and ambition we have for the sport,” the Luxembourg Pro
Cycling Project General Manager Brian Nygaard said. “We see this as a key
component in the successful!development of our project.” For their part, Craft
Performance Apparel Brand Manager Erik Abrahamsson is delighted to be gaining
access to some of the greatest cyclists racing today: “Everyone from to CEO to the
designers to the seamstresses is extremely excited about the partnership. Our
brand has based its core endeavours to develop products in conjunction with world
class athletes; there is no question in our mind that we are joining the top team in
cycling.” With Craft’s advancements in skiing and speed-skating skin suits, they are
keen to make a splash in the cycling industry. “Our ski developments have worked
well,” Abrahamsson said. “But now that we have invested a lot of time, money and
people, we are ready to tackle the cycling industry full throttle.”
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In this meeting of the minds, Craft and the Luxembourg Pro Cycling Project are
looking forward to working towards a common goal. “We are super excited about
working for something new and collaborating with innovative, talented people who
we love to be around,” Abrahamsson explained. Nygaard is equally enthusiastic:
“From the first moment we started talking with Craft about the possibility of
working together, I knew that we would have a strong partner with whom we could
move forward and fulfill our ambitions as a top flight professional cycling team.”
Nygaard’s understandable excitement stems from the fact that Craft will be using
their top level cycling clothing as the basis for what they will be creating to clothe
the team. “The actual team kit will be built around the top of the line Craft Attack
collection and we will continue to push our technology even further with the team,”
Craft Product Manager Mattias Carlsson explained. “Everything will be customized
to the needs and preferences of each rider, and their eventual feedback will play a
huge role in our future product development.”
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No matter how complicated having customized tailoring for each rider will make
the production of the team kit, the satisfaction of each rider will be paramount. “It’s
a big task to have each rider with his own tailored kit, but at the end of the day, what
we want is for every rider to be comfortable in his apparel, which will enhance
everyone’s performances and focus any feedback we will receive from them,”
Carlsson said. The collaboration and the feedback will be very important to both
sides. “We each are on a very high level already, and now with the sort of feedback a
top tier team like the Luxembourg Pro Cycling Project can provide for us, we will be
able to apply their experiences to create the cutting edge products that we
continually strive to produce.” Nygaard agrees: “I’m convinced that that our
reciprocal relationship will lead to stellar results on both sides.”
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About
The Luxembourg Pro Cycling Project is run by the company Leorpard S.A. based in Howald,
Luxembourg. General Manager Brian Nygaard and Team Manager Kim Andersen are setting
up a new UCI ProTour team with 25 riders to compete in the world’s biggest races.
Amongst the international line-up are the two Tour de France aces: Fränk and Andy Schleck.
Other riders who have also been signed are Daniele Bennati, Fabian Cancellara, Will Clarke,
Stefan Denifl, Brice Feillu, Jakob Fuglsang, Linus Gerdemann, Dominic Klemme, Anders
Lund, Maxime Monfort, Martin Mortensen, Giacomo Nizzolo, Stuart O’Grady, Martin
Pedersen, Bruno Pires, Joost Posthuma, Tom Stamsneijder, Davide Viganò, Jens Voigt,
Robert Wagner, Fabian Wegmann, Wouter Weylandt and Oliver Zaugg. The new team will
be racing on Trek bikes and Mercedes-Benz Luxembourg is providing the full fleet of
vehicles ranging from buses and trucks to race cars and VIP vehicles.!
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