surface - Miller Media Development Group

surface
media information 2003
415 main street · suite 2004 · rochester · mi 48307 · ph 248.601.7355 · fx 248.601.0692 · e-mail [email protected]
mission
Surface covers and exemplifies style. The magazine
showcases untold, unseen, unexamined ideas, people,
images, companies which are now poised to create
our modern world.
Long respected as an early cultural barometer,
Surface offers readers entertaining, sophisticated,
and insightful perspectives on style in its many
manifestations -- design, fashion, architecture,
interiors, industry, art, film, and music. Offering
compelling narratives set with stunning imagery,
Surface has captured the imagination of a select set
of style - and trend leading enthusiasts.
The magazine's voice -- fast-paced, insightful,
tongue-in-cheek -- reports on innovation in its most
inclusive sense with behind-the-scenes drama
involving wealth, family, egos, ambition, rivalries,
obsessions, fetishes... anything that's involved in the
building of stylized culture.
Surface stands as a vibrant counterpoint in a media
landscape saturated with superficial, redundant, cultof-celebrity over-exposure. Surface, instead, takes
readers actually beyond the surface, and into the
substance, of style.
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SURVEILLANCE > a watch on trends, products & media hype
departments
PREFACE > an editorial introduction to the theme of each issue
INTERIOR MOTIVES > dedicated focus on interiors & industrial design
NAVIGATOR > events & goings-on in the creative community
ARCHITECTURE REPORT > cutting edge editorials
STOCKMARKET > diverse product & trend showcase
SUPPLY & DEMAND > forward fashion ideas for a modern lifestyle
PRODIGIES > ingenious new art, multi-media & happenings
PROFILES > interviews with the icons of popular culture
FASHION > cutting edge editorials
SURGE > up & coming musicians
PERISCOPE > a critical analysis of contemporary fine art
GENERATOR > avant-garde forum for today's very forward thinkers
SOCIAL STUDIES > paparazzi (scene & be seen)
SURPLUS > fashion editorial by-line
SUFFIX > a figurative soap-box for culture's icons & imagemakers
surface
Female/Male
Single/Married
60%/40%
77%/23%
AGE
Median Age
18-34
25-54
21+
31%
69%
80%
97%
AFFLUENCE
Median HHI
Average HHI
$86,500
$132,900
EDUCATED
Attended College
Graduated +
96%
76%
INFLUENTIAL
Prof./Managerial
70%
Source: MRI Subscriber Study 12/2001
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demographics
DUAL
36%
NEW YORK CITY
28% (est.)
SAN FRANCISCO
LOS ANGELES
20% (est.)
18% (est.)
5%
32%
NORTH CENTRAL 12%
East North Central 10%
West North Central 2%
SOUTH
12%
South Atlantic
10%
East South Central 1%
West South Central 3%
WEST
40%
Mountain
3%
Pacific
36%
Source: MRI Subscriber Study 12/2001
surface
readership
NORTHEAST
New England
Middle Atlantic
psychographics
Psychographically, Surface readers can be described as:
>Affluent, creative professionals with independent tastes & style
>Educated & liberal both in attitude and personal values
>Pursuing weekly active entertainment & social interaction
>Aspirational - desiring upscale, quality possessions
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circulation
Surface is excited to announce a ratebase increase of 6 percent effective with the
March 2002 issue to 118,000. Over the course of the last six years, in fact, the
Surface ratebase has nearly doubled.
Such consistent growth demonstrates how the magazine has continued to evolve
and resonate with a select group of creative professionals.
1997
60,000
2003
88,000
96,000
105,000
112,000
118,000
120,000
Surface magazine boasts over 42,000 subscribers (36%) of whom almost all
converted from a newstand sale. As newsstand sales represent a significant portion
of the ratebase (64%), Surface vigorously supports sales through promotions and
out-of-home advertising.
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theme
on-sale space materials
Jan/Feb
Men's Portfolio
01/01
10/30
11/15
March
Spring Fashion
O3/01
12/30
01/15
April/May
Interiors
04/01
01/30
02/15
June
Summer
06/01
02/28
03/15
July/August
Luxury
07/01
03/30
04/15
September
Fall Fashion
09/01
06/30
07/15
Oct/Nov
5th AGP Photography
10/01
07/30
08/15
December
Holiday
12/01
09/30
10/15
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editorial & deadlines
issue
ratecard
1x
3 - 6x
7 - 12x
P4C (B)
Full Page
Half Page
One-Third Page
$15,000
$9,500
$8,000
$14,000
$9,000
$7,500
$13,000
$8,500
$7,000
B&W
Full page
Half Page
One-Third Page
$12,000
$8,000
$6,500
$11,000
$7,500
$6,000
$10,000
$7,000
$5,500
COVERS
Cover 4
Cover 3
Cover 2 Spread
Cover 2 Gatefold (4)
$20,000
$18,000
$3,000
$58,000*
Please note rates do not include an additional 10 percent bleed charge.
Display space rates do not include additional production charges. Specialty units & inserts must
be discussed on an individual basis with the publisher.
All frequency discounts must be accompanied by a signed contract.
Spot color charge:
Specialty ink charges:
$500 per additional color over black & white rates (cyan, magenta, yellow)
PMS inks will incur at a charge of $1,500 over applicable rates above.
(15)
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home design
beverage
Alfex
Aquamarin
Bell & Ross
Bvlgari
Chanel
Ebel
Giorgio Armani
Gucci
H. Stern
Hermes
Hugo Boss
Seiko
Storm
TAG Heuer
Teno
Tiffany & Co.
Time By Design
Van Cleef & Arpels
Yves Saint Laurent
ABC Carpet & Home
Allsteel
Angela Adams Furniture
Artemide
B&B Italia
Blomorph
Blank & Cables
Blu Dot
Brown Jordan
De La Espada
Denyse Schmidt
Domus Design
Collection
Edra
Europebynet.com
Fortis
Frette
Full Upright Position
Galerkin
Heltzer
Herman Miller
Hermes
IN~EX
Luminaire
Magis
Modern Fan Co.
Moderno
Nambe
Odegard
Oriac Design
Park Furniture
Strato
Target
Val Cucine
Absolut
Alize
Bacardi Limon
Bacardi O
Beefeater
Bombay Sapphire
Christiania Vodka
Cointreau
Dom Perignon
Don Julio
Evian
Finlandia
Grey Goose Vodka
Iceland Spring
Midori
Perrier
SKYY Vodka
Tanqueray
Tattinger
beauty
Cool Water
Coty
D&G Parfums
Estee Lauder: MAC
KMS Hair Care
Opium
Rimmel
Salon Selectives
Urban Decay
YSL Fragrance
travel
surface
Four Seasons
Personality Hotels
Orbitz
Tribeca/Soho Grand
technology
Apple Computer
Motorola
Nokia/Vertu
media
BBC America
Borders
FineLine Films
Miramax
Phaidon Press
PSA Publishers
automotive
Audi
BMW MINI
Hummer
Nissan
advertising
watch/jewelry
fashion & accesories
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DKNY
Dolce & Gabbana
Dona Jean
Ebel
Ecko Unlimited
Emporio Armani
Enrico Fantini
Ernesto Esposito
Fendi
Fendissime
Fornarina
Fresh Jive
Gentry Portofino
Gucci
Gucci Timepieces
Guess
H&M
H.Stern
Hermes
Hogan
Holland & Holland
Hugo Boss
Hugo Boss Timepieces
Issey Miyake
J Lindeberg
Jean Paul Gaultier
Kenneth Cole
Lacoste
Lagerfeld Gallery
Levi's
Louis Vuitton
Luscious
Marc Jacobs
Marithe et Francois
Girbaud
Matsuda
Max Studio
Mila Schon
Miu Miu
Modo
Moncler
Mooks
advertising
2Xist
3 Sixty
A/X Armani Exchange
Acupuncture
Adidas
Armani Jeans
Alfex Timepieces
Atsuro Tayama
Banana Republic
Barney's
BCBG Max Azria
Bebe
Bell & Ross
Ben Sherman
Bison Brand
Bisou Bisou
Bottega Veneta
Bruno Magil
Buffalo Jeans
Burberry
Burlington Denim
Bvlgari
Byblos
C.P. Company
Calvin Klein
Caslon
Cesare Paciotti
Chanel
Chanel Vision
Chanel LeSac
Charles David
Christian Dior
Cividini
Clone
Comme des Garcon
Cone
Converse
Costume National
Custo Barcelona
D&G Jeans
Diesel
Diesel Style Lab
Morgane Le Fay
Moschino
Mossimo
Nike
Oakley
Prada
Prada Eyewear
Puma
Reebok
Rene Lezard
Romeo Gigli
Royal Elastics
Salvatore Ferragamo
Sama Eyewear
Samsonite Black Label
Sergio Valente
Silhoutte Eyewear
Sisley
Sixty
Sketchers
Spoon
Stephanie Kelian
Stone Island
Storm
Strenesse
Stussy
TAG Heuer
Teno
The Sak / Elliot Luca
Tiffany & Co.
Time By Design
Tse Cashmere
Urban Defense Skincare
Van Cleef & Arpels
Versace
Yves Saint Laurent
general
Printed on 70lb. coated stock paper, perfect bound with a 9 x 10.875" trim size
formats
film specifications
Negative, right reading, emulsion-side down with register marks on four sides
recommended screen
150 line screen (cover positions) / 133 line screen (interior positions)
digital files (TIFF-IT ONLY)
1. Build Quark file to trim (9 x 10.875")
2. Build 0.125" bleed if needed
3. Quark off-set = 12 pts. (to give centered Postscript)
4. LineWork = 2400"
5. CT Res 304.8" (12mm)
6. Must be accompanied by accurate color proof
proofs
Required for both black & white and color ads; for both film and digital
(Keep all live matter 1/4 inch from top, bottom & outside trim edges)
FULL PAGE
HALF-PAGE VERTICAL
HALF-PAGE HORIZONTAL
ONE-THIRD PAGE
FULL PAGE
surface
9 x 10.875(TRIM)
9.25 x 11.375(BLEED)
3.875 x 9.875
4.25 x 10.875(TRIM) 4.375 x 11.125 (BLEED)
3 x 10.875(TRIM)
3.125 x 11.125 (BLEED)
1/2 VERTICAL
1/2 HORIZONTAL
1/3 VERTICAL
following policies and to have agreed to the
conditions without any further contact or notice.
surface
Advertisers will be presumed to have read the
Surface may reject any advertisement at any time and for any
reason. Advertisers and advertising agencies mutually
assume responsibility for claims against Surface as a result
of their advertising. All advertisements must be clearly
recognizable witha a trademark or the advertisers insignia.
Surface is not bound by any conditions in advertising placed
within the publication. Advertising materials received by
Surface are presumed accurate and approved for print by
advertisers and advertising agencies. All film must be
accompanied by a match print. Surface will not be held
responsible for printed production errors caused by submitted
materials which do not comply with Surface specifications
standards. The advertser and the advertising agency, jointly
and singularly, assume the liability for the payment and
charges for materials published in the magazine at their
discretion or in their behalf. Bills or invoices may be sent at
the publisher's option to the advertiser and/or agency. All
advertising materials will be retained for up to one year
following their use. If not ordered returned within that time,
negatives and artwork will be destroyed without notice.
surface
Chris Greiner
East Coast Automotive Category Director
ph 516.485.5844
email [email protected]
Gordon Harper
Southeast Automotive Category Director
ph 404.350.0057
email [email protected]
Matt Butler
West Coast Automotive Category Director
ph 310.379.5822
email [email protected]
Sandy Mac Mechan
Detroit Automotive Category Director
ph 313.882.9611
email [email protected]
surface
contact info
Scott Miller
Midwest Automotive Category Director
ph 248.601.7355
email [email protected]