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USAir offers special discount fares
to the 1988 Rotary International Convention.
USAir-Philadelphia's
#l Airline.
USAir has been chosen the
official airline of the annual
Rotary Intemational
Convention May 72-75, l9B8
in Philadelphia, Penrsylvania.
offer more flights to
Philadelphia than any other
'We
airline.
Make USAir and our
Allegheny Commuter associates your choice to historic
Philadelphia from over 140
cities across the U.S. and
Canada. Intemational
travelers can board USAir
4tgh" at allgatewaycities with
trequent convenient nonstop
and connecting service to
Philadelphia Intemational
Airport. Our dedicated and
professional staff provide the
quality service that is expected
from Rotarians worldwide.
Special Rotarian Discount.
USAir Gives You the World.
Along with superior schedules,
USAir offers you a special
Rotarian discount fare to the
convention. Save 40% offthe
regular coach (Y) fare or an
additional 5o/o off the lowest
applicable discount fare. Just
ask for fare code ,\C5992 in
the U.S. and BGSE2OE in
Canada. Rotarians and their
When you're a member of the
USAir Frequent Tiaveler
Program you'll eam free or
reduced rate awards including
flights around the world from
our extensive list of partners.
To ioin, simply pick up an
application at any USAir
ticket counter.
of
For more information about
USAir's convenient schedules
and excellent air fare values.
call your travel consultant or
USAir at:
families can take advantage
additional discount fares from
Philadelphia to New York
and \Tashington, D.C. on
Allegheny Commuter fl ights.
Rotarian discount fares are
validfor ffavel May 15, 1988
through June 1, 1988.
1-800.428.4322
95,OOO speakers -some earning
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So should You.
The next time you re asked to'say a few wellchosen wordsl'keep this in mind: a greaq
speech is built 90% on great material, and
only 10% on your style of delivery.
But where do you look for ideas that will
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The lO-Second IUrn-On
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Then the second halfofthe volume offen
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The other seven volumes are 'the meat in
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Forexample-wantto be a hitas atoastnaster?
One volume gives you briefbut perfecttoasts,
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When you want to make your point, there
is nothing like a story. People love stories.
Youll find exactly the one you need in the
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All eipfit volumes come to you in a sturdy
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IRITFREE
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Give it a toug;h workoul Consult it on any
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But if you decide to keep the Libnry, its
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small price indeed for a set of book of its
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successor to Paul Harris
Glenn C. Mead. A distin-was attorney of his day and
guished
R.L-and
General officers of
Rotary International
for 19'87-88
Presidenh CHARLES C. KELLER. Califomia. Pennsvlvania, U.S A.; President-Elect: ROYCE ABBEY, Essdndon, Vic, Australia; Vice-President: ROBERTO H
VALENTIN, Villa Caparra, Puerto Rico; Treasurer and
director: BRIAN H. KNOWLES, Southport North, Qld.,
Australia.
Directors: SUDARSHAN AGARWAL, Delhi, lndia;
MOHAMED BENMEIDOUB, Casablanca, Morocco;
BRUCE A COOK, Cincinnati, Ohio U S A; FRANK
ffituilv
J
DEVLYN, Anahuac, Mexico; VELI-R1STO EEROLA, Tampere-Kissanmaa, Finland; LUlS VlCENTE G1AY, Ar
iecifes, Argentina; YOSHIRO lTO, Sapporo, Japan;
BRYCE W. KENDALL, Salem, Ohio, U.S.A.; EDWARD
KNECHT, Cato, New York, U.S.A; DERRICK W LANGFORD, Royal Forest of Dean, England; BASTL C lltARHOFER, Ness City, Kansas, U S A.; M BAHIR ONSY,
Cairo, Esypt; IAMES
W
VANDERBURC, Fullerton,
California:'U.S A.
General Secretary: PHlLIP H. LINDSEY, Evanston, lllinois, U.S A
Published monthly by Rotary Intemational, One Rotary Center,
1550 Sheman Avenue, Evanston, lllinois 60201, USA Telex
numbei 4330058, Evanston, !ll Cable: Inteiotary FAX number:
(312) 328-8554 Telephone: (312) 866 3000 Subscription rates:
$8 00 a year; single .opies 75 cents Subs(ription to REvlsTA Ro
TARIA (Spanish edition) $8 For infomation on aimail rates lor
both editions, wrjte Circulation Dept When orderinS chanBe of
address, enclose old address label; include your postal cod€; also
state your Rotary club-without it change cannot be made As the
official publication of Rotarv lntemational, this ma8azine canies
authoritative notices and articles about Rotarv Intemational Other'
wise no responsibilitv is assumed for statements of authors Anv
use of fictionalized names that conespond to the names of actual
persons is unintentional and is lo be regarded as a coincidence
Manuscripts or art submitted to THE ROTARIAN should be accompanied by self-addressed envelopes and retum posta8e No responsibility is assumed for relurn of unsolicited materials
THE RoTARtAN is reEistered in the United States Patent Office Contenb @ 1988 by Rolary lnternational All rights reserved Second
Class Postage paid at Evanston, Illinois, U S A, and additional
mailing offices This is the March 1988 issue, volume 152, number 3
of THF ROTARTAN (ISSN 0035-838X) Publication numbefl USPS
548-810 POSTI\'IASTER; Send address changes to THE
ROTAR|AN, One Rotarv Center, 1560 Sheman Avenue, Evanston,
Illinois 60201
Editor: Willmon L. White
Associate editor: Jo Nugent
Managing editor: Charles W. Pratt
Assistant editors: Daniel W. Nixon, Cary Silver
Art director: Pelayia Limbos
Assistant editor/special services:
Hilary Richardson Bagnato
Secretary to the editor: Doris Karp
Administrative assistant: Jacqueline Granat
Editorial secretaries: Judy Lee, Teri Marvin,
Patricia ferrine
Production assistant: Kathleen Templin
Regional maBazine coordinator;
Avonna Landwehr
Circulation manager: Norma Mugica
Advertising manager: Philip T. lrwin
Advertisingproduction coordinator: Candy lsaac
Secretary to the advertising manager:
Cynthia Edbrooke
This issue is packed with the flavor
of Philadelphia. Photographer Marcia Conrad snapped our cover, containing four elements seen from just
about everywhere in the city
fountains, sculpture, and
-flowers,
William Penn atop City Hall.
Beginning on page 15 is a roundup of sights and experiences to savor
in Rotary's 1988 Convention city
and the mid-Atlantic region. A metropolis of historic proportions, Phil-
ly is also well in tune with the times,
as underscored by its robust busiNCSS SUCCCSS.
Special thanks go to Tom Muldoon, president of the Philadelphia
Convention & Visitors Bureau, and
Ed Wisneski, bureau vice-president
of communications, for their assis-
in preparing this issue. For
more information about the citv,
tance
contact the Philadelphia Convention
& Visitors
Bureau at 1515 Market
St., Suite 2020, Philadelphia, Pennsylvania 79102, U.S.A., Telephone:
member of the Philadelphia
Rotary Club, Rotarian Mead was
president of R.l. in l9l2-73.
The book will go on sale at the
Philadelphia Convention.
Typhoon Sisang left 81,000 people
homeless and hundreds dead, and
severely damaged property and
crops in Bicol and Southern Tagalog
provinces of the Philippines (District
382).
On behalf of all Rotarians, President Keller has approved a grant of
U.S. $10,000 lrom the Disaster Relief Fund of The Rotary Foundation
of R.I. to help purchase food, medicine, and clothing for the victims.
Contributions from individuals and
clubs will be appreciated. Checks
should be marked "The Foundation
382 Relief/Sisang," and
-District
sent to: One Rotary Center, 1550
Sherman Avenue, Evanston, IL
67021, U.S.A. Contributions will be
applied to reimburse the Disaster
Fund, and anv
amount over the
-
funds already given will be sent
directly to help the victims of this
All contributions will be
eligible for Paul Harris Fellow or
<iisaster.
Sustaining Member recognition, and
will be credited to club and district
(21s) 636-3300.
plateaus.
This is the second time Philadelphia has hosted a Rotary convention, the first being in 1956. In doing
research for an upcoming book
profiling the past presidents of Ro-
In the midst of preparations for the
February 1988 seminar of regional
magazine editors, we received the
sad news of the death of our col-
tary International, we were also reminded that the second president of
league, Heinz Wolff, longtime editor
of Der Rotnrier, the regional
lcontinued on page 4l
Advertising sales:
Chicago: Philip T lrwin, Adv
Mgr, THE RoTARIAN, One Rotarv
Center, 1560 Sherman Avenue, Evanston, lL 60201; (31 2) 866-3000
New York: Glen F Spaeth, ParQuil Associates Limited, 311 Elm
Ave , BoBota, NJ 07603; (201) 343 7766
No. California: Rollin Boynton, H R Boynton Co, Inc,369 Pine
St, Suite 216, San Francisco CA 94104; (415) 956-3126
So, Calilornia: Will Cross, The Cross Company, 4391 Sunset Bl!d ,
Los Angeles, CA 90029; (213) 669 1626
Florida: A John Buckle, Boulevard PublishinB Inc,4201 N E 22nd
Ave, Ft Lauderdale, FL 33308; (305) 564 6446
Minnesota: Thomas Rickert, 6710 Carfield Avenue S, Richheld,
MN 55423; (612) 869 6907
Texas: Marc Bryant, Marc Bryant Associates, 10440 E Northwest
Hwy,Suite30'1, P O Box38439,Dallas,TX75238;(214)349-2756
Canada: Carrett W BrownriBg, Arbor Ridge Mgmt, Inc, 16l
Pretoria Ave, Ottawa, Ontario KIS lXl, Canada; (6!3) 235'7137
Korea: leh Nam Song, KIAS LTD, C P O Bor 9109, Seoul, Korea;
Iel 779 1538/9;'leler KIASAD K25309
Thailand: Chower Narula, Meho l\4ark Ltd, Suile 22 Silom
Condominium, 52 Soi SaladaenB 2, Convent Road, Bangkok I 0500;
Tel 236'8329. 233-5892/3; Telex 84620 MACI\4ARK TH
"lt's
been moaed and seconded that we face realitu."
Morch
.|988
Vol.
.|52
No.3
Page 15
Page 40
PHILADELPHIA
DELIGHTS
,THE
An invitation to
the 1988 Convention city
CREAM ALWAYS
RISES TO THE TOP'
by Burton E. Lipman
Separating truth from myth
in a modem management fable
Page 16
PHILADELPHIA_
WHERE
\r
I
AMERICA BEGINS
by Howard Rothman
Free-spirited and
classy after 300 years
Page 22
A MID-ATLANTIC
MEDLEY
by Randy Mintz
Philadelphia is a springboard to beaches, mountains,
museums, and much more
Page 28
PHILLY'S BUSINESS
REVOTUTION
by Willnrd Rouse III
A financial oowerhouse
hums alongin high gear
Page 32
A SPORT FOR
ALt SEASONS
by Ray Didinger
Win or lose, playing hard
s a proud
Philly tradition
POTIOPLUS_
PUTLING OUT
AtL THE
STOPS
by Cary Siluer
The countdown begins
to PolioPlus Victory Day
THIS
ROTARY WORTD
47 Rotary newsline
48 images of Rotary
50 the clubs in action
52 The Rotary Foundation
of Rotary Intemational
54 these Rotarians
55 in memoriam
DEPARTMENTS
2 by the way
5 your letters
5 trends
8 executive health
13 manager's memo
57 emporium
66 sale by mail
72 stripped gears
Page 35
A PHITADELPHIA
ALSO THIS MONTH
FESTIVAL OF ARTS
46 The PolioPlus year
ty Kitty Bnker
rrom Calder to Rodin to
he Symphony, this city
ras a
flair for quality
by Charles C. Keller
President, R.l.
Coaer photo
bu Marcia Conrad
THE BOTARTAN/MARCH t988
would amend the Constitution and
By-Laws of R.L or the Standard Ro-
lcontinued from page 2l
magazine for West Germany.
Heinz was a man of many interests and talents. He received a doctorate of philosophy degree from the
University of Gottingen, then began
a long career in joumalism. At his
retirement he was chief editor of the
W est de utsche Ze itung-G ene r al - Anze iger in his hometown of Wuppertal.
A member of the Wuppertal Rotary Club since 1950, he served R.I.
as district governor in 1977-78, and
later as a member of various committees. At his death, he was a
member of the R.I. Translation Committee. "Heinz's death," says his
colleague and fellow past govemor,
Hans-Jrirgen Vogler, "is a severe loss
to Rotary in Germany and to the
magazine he brought to an extremely high standard."
L989 Council deadline: I May 1988
is the deadline for submitting
proposed enactments to be considered by the 1989 Council on
Legislation, the legislative body of
Rotary International. A proposed
enactment
is any proposal
that
lnc.redible
freeoffer.
Send in the coupon, and
we1l send a free Bic Metal
Point Roller to your inc.
Frrr-*,irrrrl
Point Roller
I Bic ltlletal
PO.Box 5069
T
lfnionville, CTO6087
I
I
T
I
I
I
T
I
T
I
'E l(9,
T
t
OFFEB EXPIRES 1213188 Coupoo must a@mpany
rcquGt and rey not be Eprodu€d Allow 4 -6 weeks
lor delivsy Vdd where p.ohiuted, taxed
L-
q
restricted
T
I
I
I
I
I
I
I
T
I
t
I
I
tary Club Constitution.
Legislation may be proposed by
in a book (now out of print) entitled
"Making New Friends."
N.T.'s new book, "fames Wheeler
a
club, a district conference, the general council or the conference of Rotary International in Great Britain
and Ireland, the Council on Legislation itself, and the Board of Directors
of R.I.
For the proper format to propose
legislation, see publication No. 960,
How to Propose Legislation, or chapter
13 of the Manual of Procedure.
The Council on Legislation will
meet in Singapore in January 1989.
N. T. Joseph, a past president of the
Rotary Club of Cochin, India, is one
of Rotary's finest modem historians.
"The Story of Rotary in India," published by N. T. in 1972 is the most
comprehensive study extant of Rotary in that country.
Now N. T. has published another
volume which may be of even
greater interest to the Rotary world
at large. It is a biography of ]ames
W. Davidson, the famed Rotary
pioneer who took the organization
to Australia and New Zealand, the
Middle East, and the Orient.
N. T. was as intrepid as his subject
in his pursuit of information about
him; he has been researching fim
Davidson's life for many years. In
1,972 he had a chance to interview
Jim's widow, Lillian, then 92, and
their daughter, Marjorie Abramson,
at Marjorie's home near Vancouver,
8.C., Canada. He has kept up a
frequent correspondence with Mar;'orie through the years and she
shared her father's files with him
when he again visited her home in
Canada in 1987. N. T. has interviewed others who knew the Davidsons personally, and he has visited
the R.I. Central Office in Evanston
several times to talk with vour editors and other staff membeis and to
studv our files.
The book itself is an excellent
summary of |im Davidson's life and
travels for Rotary. It is illustrated
with Jim's own photographs, clippings, and letters, several of them
from Paul Harris. It also contains a
chapter on Lillian Dow Davidson's
article series for this magazine,
which chronicled their Rotary adventures. The plates from these articles were saved and later published
Davidson/Profile of a Rotarian,"
published in paperback, (U.S.$10,
plus $2 for postage), may be ordered
directly from the author. fust write:
N. T. foseph, 47/962 Wax Wall
Lane, Chittoor Rd., Cochin 682078
India. It's a recommended addition
to your Rotary bookshelf.
Another excellent way to greet visiting Rotarians was reported to us by
Max W. Sellers of the Rotary Club of
Miamisburg, Ohio, U.S.A. Max, who
is also president of the South Metro
Dayton Area Chamber of Commerce,
was visiting Chapel Hill, North Car-
olina, and needed to make up at a
local Rotary club meeting. When he
called the Chapel Hill Chamber of
Commerce, he was delighted to
learn that their information and
referral section could tell him exactlv where and when each club in the
area meets. Naturally, when Max
got home to Dayton, he was quick to
list meetings of all R.I. District 667
clubs in his own chamber of commerce information computers.
V,tLilfib
-Wru
WHITE, FoR THE EDIToRS
Ihe Obiecl of Rofgry is lo encologe ond foster
the ideol of service os o bosis of worlhy enferpdse
ord, in porticulor, lo encouroge ond foster:
FIRST. The
opportunity
developrnenf of ocqmintorce
fo
o
on
service;
SICOND. High efhicol stondords in business ond
professions; the recognition of the worthines of oll
usetul occupotiors, ond the dignifyirg by eoch Ro
forir:n of his occupoiion os on oppofunity to serve
society;
Il{lRD. The opplicotion of the ideol of service by
every Roforion 1o his personol, fusiness, ond cornmunity life;
FURIH. The odvoncernent of interstionol urr
dentoMing, goodwill, ond peoce througfr o world
fellowstrip of tusines ond profesionol men unifed
in the ideol of service.
have seen the great rock portrayed
ble businesses are judged by
the
fascinating desert in the foreground.
H. SWARBRICK, Rotarian
-WILLIAM
Lutheran pastor
Dixon, Illinois, U.S.A.
least worthy . . . and sometimes sad-
in its natural setting, showing
Talking to the
hearing-impaired
Unfair to Ayers Rock
The cover of the December issue
is very colorful, attractive, and
unique, but I object to it just the
same, for it gives a wrong impression of Ayers Rock in Australia.
As stated on page 2, Pete Turner's
photo art gives an "imaginative
view" of the rock, a double view
made by combining a right side up
and an upside down view. But the
result gives the impression that the
rock and sky are reflected in a lake;
in reality, Ayers Rock sits in a desert
with no lakes around for miles and
miles.
I
prefer reality and would like to
Many people do not understand
how to talk to a hearing impaired
person IExecutiae Lifestyle,
December]. The answer is to talk
slowly and pronounce every syllable
of the word. It is useless to talk
louder; the person wearing the hear-
ing aid can turn up the volume if
required. Try it and see how it
works.
-RALPH
Holton,
V. ANDERSON, Rotarian
Kansas, U.S.A.
Better Business Bureaus
a fine idea
I am impressed by the activities of
the Better Business Bureaus [Oc-
tober]. Dianne Skeltis Ward is right
when she says "Too often responsi-
the
dled with laws designed to protect
against the worst offender."
In this region we have only consumer associations, which at times
make unfair remarks about businesses/ products, services, and advertisements. The only avenue open
to reply is the press-direct .epiies
quoted by journalists or special
advertisements refuting allegations.
Public opinion in most such cases is
that companies defending their rights
must have a certain degree of unethical practice. This is so in the
absence of an independent organisation such as the B.B.B. making
impartial statements.
As Ms. Ward states, "Rotarians
have always been deeply involved
as sponsors of new bureaus . . ." I
would like to propose to my club
that we sponsor a Better Business
Bureau in this country.
CHANDRASEKARAN,
RotaTian
-R.
Kuala Lumpur, Malaysia
lcontinued on page L0l
needles or nylon tubes.
CAT scans or X-rays, along with
manual palpation, are used to locate
the tumor. Then, while the patient is
under general anesthesia, the needles are surgically inserted and elec-
trical currents dispatched from
a
generator to the tumor.
The lowdown on radon
As many as eight million homes
in the U.S. may harbor unhealthy
levels of radon gas, but the public
has been slow to awake to the
danger. That assessment comes from
the Environmental Protection Ageney (EPA), which says the high concentrations of radon have been discovered in parts of Pennsylvania,
New York, New Jersey, Florida,
Colorado, and several other states.
Radon can seep into buildings
through cracks in foundations and
walls and around drains, sump
pumps, and pipes. Corrective action
is necessary when indoor levels of
the gas exceed four picocuries per
litre of air.
Recently, a construction worker
set off radiation alarms at a Pennsylvania nuclear power plant when he
reported to work. Officials checked
his home and discovered radon
levels 675 times those considered
safe.
The EPA estimates radon causes
5,000 to 20,004 deaths from lung
cancer each year. A homeowner can
hire a contractor to determine if the
radon level is safe or do the test
himself with a charcoal canister or
alpha track detector. The testing
devices cost S10 to $50 each.
Each state in the U.S. has a radiation protection department that can
provide more information about the
danger of radon. The information
includes free booklets by the EPA
on "Radon Reduction Methods,"
"Radon Reduction in New Construction," and "Removal of Radon
from Household Water."
Heat beats back tumors
Doctors at the City of Hope
The treatment has been used on
more than 100 patients, with a 90
percent response rate in those with
breast cancer and a 64 percent response rate in those with cervical
cancer.
Voting in the boss
More U.S. businesses are allowing
employees
to choose their
own
supervisors. According to Personnel
lournal, firms are adopting the practice, called "participative selection,"
to improve productivity.
General Motors uses participative
selection at its Satum facilities in
Michigan and Tennessee, in which
workers nominate and vote for those
they feel are best qualified to lead
them. The l,500-employee Saturn
operation is developing a new automobile for introduction in 1990. The
operation is different from the
conventional pyramid management
structure, in that workers are organized in business and resource
teams.
Proponents of participative selection say it puts the best person in the
job, because coworkers can collectively identify candidates' strengths
and weaknesses. But others argue
the practice doesn't necessarily pro-
duce supervisors with top qualifications-especially if employees aren't
adept at assessing leadership quali
ties or base their votes solely on
friendship.
Properly used, however, participative selection appears an effective
tool for deciding who will be the
new boss.
Home smart home
Something goes bump
in
the
night behind your house. The neighbor'sSt. Bemard?The wind?Or. . . ?
An elderly widow misses a step
on her indoor stairway, falling and
fracturing her hip.
A fire breaks out in your family
room while vou're awav for the
weekend.
Don't panic. It's "Smart House" to
the rescue. That's the name of a new
system being developed to give peo-
ple more efficient control over their
homes.
"Microprocessor-chip intelligence
is already found in everything from
microwave ovens and dishwashers
to home-entertainment and securitv
systems," says Arvo Lannus of tn-e
Electronic Power Research Institute,
a trade association of U.S. electric
utilities. "The next step is to tie them
all together in a network for power,
data and control."
From a single control center, smart
houses will be able to detect smoke
or fire, adjust temperatures, open
and close doors and windows, tum
lights on and off, even bank and
shop, along with performing a score
of other functions. Moreover, the
houses will follow through in emergency situations by relaying calls for
help via voice-recognition sensors to
police, fue, and other services.
More than 40 firms, including
AT&T, General Electric, Apple Computer, and Honeywell, are working
with the National Association of
Home Builders to design, manufacture, and market products for prototype smart houses. In 1989 some
100 demonstration homes will be
built and offered for sale in the U.S.
and Canada, with as many as
300,000 units projected annually
Medical center in Duarte, Califomia,
U.S.A., report promising results in
shrinking the tumors of some cancer
patients. The process is called interstitial hyperthermia, which heats the
after 1992. Cost of having a smart
house: $1,500 to $2,000 initially for
a $100,000 home, with the system
paying for itself in reduced energy
tumor through long, hollow
costs by the mid-1990's.
steel
You may have read a lot about it.
But have you taken the time to analyze what it
means to your retirement plans? Te3t your
knowledge of this important new law by taking
this True or False ouiz.
1.
Each of the above statements is TRUE, and if
you did not know the answers or want to know
more about the orovisions of the new tax law.
here's a booklet you should read.
Tax reform includes fewer and
lower tax brackets.
written by leading financial writer Grace W. Weinstein. orovides an overview of the new
tax law's general provisions and
a detailed discussion of its
effect on annuities and other
retirement products, life insurance and investments.
2.
The rules for becoming vested
in a company pension plan have been liberalized under tax refornr.
3.
The eligibility for making tax-
deductible contributions to an individual retirement account (lRA) has been limited by tax
reform.
4.
Under tax reform, as in the
past, there is no income tax due on the proceeds of a life insurance policy if the policy is
held until death.
Please send me a free copy of
"What Next: A Look at Retirement Planning
After Tax Reform" #3IO.
(Multiple copies are available upon request for
ed
u
cati ona I progra
m m i n g. )
Name
Organization
Address
City
State
Zip
Mailto: American Council of Life Insurance
Community and Consumer Relations
1-001 Pennsylvania Avenue, N.W.
Washington, D.C. 20004-2599
^Yi#"ii:i+",""
A l9-hole victory
BY J.
D. HEISNER
"Alcoholic?" my old friend and
vice to the disease concept," I
continued, "but deep down they
don't really believe it. They're like
you-they think it's a lack of will-
out of a job, as I did once, and peo-
power or some sort of moral weakness. They may not even realize
they feel that way, but they do. And
like you, they're all wet."
He hit his second shot into a tree.
"Tell me something," I said after
knocking my ball to within a few
feet of the cup, "when was the last
time you spent an entire evening
just sipping pop or milk shakes?"
He looked at me like I was crazy.
they'd accept me nevertheless. Yet,
the minute I said I was an alcoholic,
it was as though I'd revealed I was a
ple would cluck their tonguesmaybe say I drank too much or, at
the most, that I had a problem. But
child molester or had some horrible,
contagious disease. I scared some
people, too, because in looking at
me they were seeing-"
"Nuts!" And so saying, he missed
a three-foot putt.
We prepared to tee off on the 10th
hole, having made the turn with me
golfing partner, Sam, said as he took
a beer from the ice chest. "You're no
alcoholic, fohn. You drank too much
occasionally, but you're no al-
coholic." He held the beer in my direction and shrugged as I shook my
head. Then he popped the top and
set the can on the fender of the golf
cart. "Usual bet?" he asked, after
driving his ball 250 yards down the
middle of the fairway.
"Usual bet," I replied, belting
mine about 200 yards, an excellent
drive for me.
I hadn't seen Sam in some time.
Alcohol and I had parted company/
after a love/hate relationship spanning a quarter of a century. Golf and
I also separated, temporarily,
because the game had been the set-
ting for a lot of my drinking. Eventually, however, I felt secure enough
to tackle the links again.
The little wagers between Sam
and me had been standard for years,
so I was fully prepared to hand him
a few bucks at the end of the game,
something I'd done at least 75 per-
cent of the time. But that was
okay-it was nice to be on the
course again, even after I found myself down four holes after four holes.
Sam popped his third beer on the
fifth green, and broached the subject
that had been bugging him the last
hour or so. "You say it's a disease
and you have it. Well,I don't buy that
idea. It's just a matter of willpower."
"Unfortunately, you're not alone
in that opinion," I said, tapping in to
finally halve a hole. "Fortunately,
however, you're wrong." Achilles
might have handled that ploy, but
not Sam. He never liked being told
he was wrong, and slapped his tee
shot on the sixth into the rough. We
rode down the fairway.
"A great many people give lip ser-
"Right," I said. "And neither have
was drinking, there
was no way on earth I could have
just one or two or three drinks. I had
to keep drinking. No amount of
willpower could change that. The
so-called normal drinker doesn't
want, let alone crave, more than one
or two. Willpower doesn't come into
play at all."
Sam conceded the hole and went
to the next tee. "I still don't buy it,"
he said.
"I know you don't, but that
doesn't make you right."
He shanked his tee shot on the
par three hole.
Then he opened another beer, as
we teed off on the eighth. "At least
you're honest about your disbelief,"
I said. "Most people aren't, even
with themselves. We have a disease,
a devastating one, and it ought to be
treated as such. But tell people
you're going through treatment for
alcoholism, and watch them cringe.
I could get wiped out with booze, as
I did many times, even drink myself
I. But when I
still down by one hole. "What we
have to do," I continued, "is educate
the public-drinkers and nondrinkers alike-that we really do have a
disease. It's an illness that can be
treated and put in remission, that-"
"We? What's with this are stufP"
"Oops. Sorry, compadre."
Sam pumped one down the middle about a mile and a half, went
back to the cart, and reached into
the ice chest, leaving me on the tee
vowing never to apologize to him
again. I still had hope, however,
because I recalled our games used to
deteriorate in direct proportion to
emptying the ice chest.
He clobbered me on the 10th.
Feeling better now, he said, as we
waited on the l.1th tee, "All right,
you say it can be treated. But I
thought it was incurable."
"That's right. I'll never be cured.
But I can handle it, just like the
diabetic who handles his disease. He
takes his daily shot of insulin and
lcontinued on page 1.11
h
hearing
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lf you hear, but don't al
D
Miracle-Ear can help many people overcome problems like hearing only parts of
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lf
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Miracle-Ear."
Miracle-Ear canal aid is a comfortable
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Find out if
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Of course, not everyone can be helped
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eople listen to life . . . again.'"
@1988, Dahlberg, Inc., Miracle-Ear is a registered trademark
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lcontinued from page 5)
The common sense
of thank you
Rotarian Dan Boyle's article, The
1.00 Club, [Septernber] is a Iesson in
basic, down-to-earth human nature
for managers like me, who tend to
concentrate on incentive schemes,
suggestion systems, quality circles,
When Tokyo was busy with the
Expo in 1.970,I stayed across the city
from a Rotary meeting in another
hotel. My desk clerk gave me two
cardboard match packets, one from
each hotel. The taxi drivers got me
there and back.
W. STUTCHBUR\, Rotarian
-E.Barrhead, Ab., Canada
agement "techniques" as a panacea
Knee conditioning:
an added tip
believe that the principle of the 100
Club can be relevant anywhere on
this planet, given that basic human
nature is the same everywhere.
As one who bicycles many miles
per year, I believe I have a worthwhile addition to The Knack of Knee
Conditioning lExecutiae Health,
and other state-of-the-art manfor improving productivity. I firmly
R. PATTABIRAMAN, Rotarian
-T.Machine
manufacturer
Ambattur, lndia
August 19871.
As the author points out, the fit of
a bike is of utmost importance for
ease of riding and the most benefit
from the exercise and pleasure to be
found in this popular pastime. Many
cyclists ride in the gear that gives
them a very slow revolution of the
chain wheel (where the pedals
are)-this d,oes look nice to a bystander and makes the biker feel
very accomplished.
However, there is another aspect
to this attitude that can be harmful
to the knees, by introducing undue
strain on the joints. If the biker rides
in the gear that will produce 50 to 80
rpm of the chain wheel, regardless
of his size, this eventually painful
strain can be avoided.
H. COX, Rotarian
-TED
T itusaill e, P ennsula ania, U.S.A.
International makeups
My compliments on the reminder
of the "U.S.-CanadaDays," 2 and 3
July, between Canada Day and the
Fourth lBy The Way, Julyl. Rotary
club makeups are not onfy a must,
but a challenge and source of great
satisfaction to traveling Rotarians
the world over.
letters,
EDITORS' NOTE: We welcome your
-Editor,
which should be sent to: The
THE
ROTARIAN, One Rotary Center, 1550 Sherman Avenue, Evanston; Illinois 50201, U.S.A.
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FAX number: (312) 328-3554. Please include
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irili"il;,';;
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We reserve the rig
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Design that mal<es settse'
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Executivehealth...
continued from page 8
survives. I take my daily shot of
nonalcohol and survive. And we do
so, usually, quite normally. To put it
another way: I can't live with alcohol, but I can live quite well with
Sam deposited an empty in the
chest and pulled out a full one, just
as I sank a long curling putt to take
Mernbers
savel0%on
the l1th hole. He found a trap off
the next tee, left the ball there on his
second shot, and picked up. We
were even. The crazy game was
becoming pleasurable.
He mumbled as he hit his next tee
shot and saw it fall 10 yards short of
mine, then opened another beer as
we rolled down the fairway. He was
about to say something, but
shrugged instead, got out of the cart,
and topped his second shot. When
he missed a putt, the hole was mine.
A few holes later, I took the game.
Always the good sport, Sam leaned
back in the cart and said, "Oh, well,
can't play golf, might as well drink."
He reached for the ice chest, but it
contained only empties. "Never
knew these things to shrink bef.ore,"
he said, grinning as he replaced the
lid.
We went into the bar to settle up,
a most enjoyable moment. "You
know, pal," he said after ordering
his usual after-game martini, "I still
don't go along with all that stuff.
Hell, I drink as much as you did."
"Right," I replied, sipping my
coffee.
"Well, what do you know; that's
the first time you've agreed with me
all day. And don't think I don't
know what you were doing out
there, psyching me and all that."
"Yeah," I said. "That's another
problem we have. We make practicing alco-other drinkers-nervous. "
"I didn't mean that. I
meant all
the 'you're wrong/ junk you were
throwing at me."
"I only wish I'd thought of that
years ago," I said, laughing. "But if
you want to try to get your money
back next week, I'll give you a
shot."
"I'll call you," Sam said, finishing
his martini and ordering another.
.1. D. Heisner, a former
Spring and fall, only :
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in your choice of sailing luxurysuperliner or classic. Roam the
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Rush me details on the special lO-percent
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l\
Historicmeetirrgs
takeplaceinPffielphia.
In1787,55 delegates gathered in
Philadelphia to forge the document that
shaped our nation.
And ever since, groups have been
making their own history in Philadelphi".
Philadelphia's location makes it the
most accessible city on the East Coastcutting travel time and costs.
Add to that modern conference facilities, a restaurant renaissance, worid-class
museums, championship sports and an
exciting calendar of spectacular events.
For more information call (715)
636-3300 or write the Philadelphia
Conventiron & Visitors Bureau, Meetings
& Conventions Division, 1515 Market
Sffeet, Suite TJ\J,Philadelphia, PA I9l0Z.
And make a little historv of vour own
in Philadelphia.
D.E.LP.H.IA
convinced that a well-constructed
job description simplifies performance appraisals, prevents supervi-
The Swiss Watch
sors from making judgments based
on inadequate measurements, and
even helps orient new workers.
Here's his formula for a good job
description:
o Description of proposed duties
and responsibilities, organizing activities according to importance and
Effective
hiring techniques
BY IEFFREY P. DAVIDSON
lob descriptions
Tom Hanlon was recently promoted to supervisor in the sales
office of a durable goods manufacturing company. Tom had been at
the position less than two weeks
when he received a memo asking
his help in developing a job description for a new staff position that had
just been created. Although Tom
knew the operations of the depart-
ment inside and out, he had never
actually written a job description
and was reluctant to admit it. Could
this happen to you?
Defining a job prior to recruiting
clarifies the type of person wanted
and assists in preparing advertising
copy to attract qualified candidates.
The job description should include the specific duties and working conditions the employee will encounter. It should clearly identify
the necessary qualificaiionr ar,i
skills, education, and experience. It
is also advisable to include desired
personal characteristics: promptness, physical strength, desire for increased responsibilities. The job description should be approved by the
personnel office and/or your supervisor.
Although the job description
should leave no doubt in an applicant's mind about the qualifications for the job, it is important to
remain flexible about job specifications. Remember, the "ideal" employee exists only in one's mind. By
being too demanding, you may end
up paying a higher salary or waiting
longer for the position to be filled.
Larry G. McDougle, an author
and professor at Indiana University,
U.S.A., says that many organiza-
tions operate with inadequate job
Cescriptions or none at all, but he is
trequency.
o List of skills and special knowledge necessary.
o Outline
of working
conditions,
especially any that are out of the or-
dinary.
o Description of the type of supervision that the position requires and
who gives it, and to what
extent
there is supervision of others.
o Qualifications: education and work
experience.
o
Full- or part-time; permanent or
temporary position.
o Salary grades and allowances.
o Nature of contact with other
groups, such as the general public,
other departments within the organization, or government officials.
o Type of personal judgment, initiative, or resourcefulness required.
The application blank
Your organization undoubtedly
of job-application
blank. This form is one of many
uses some type
tools the middle manager uses in
evaluating job candidates. It should
request the following information:
o Identification: name, address, tele-
phone number, social security
number.
o Physical characteristics: height,
weight, health, physical limitations.
o Education,
including specialized
training courses or seminars.
o Experience through at least the
last three or four employers.
It's classic in design. Sim-
ple. Elegant. For all Rotarians. (Special ladies size
available.) Each timepiece is
Swiss crafted. Water resistant. Gold finished. Electronic quartz movement. Oneyear warranty.
Order now for you and
your spouse. The 9165 price
includes shipping and handling. Project of the Dearborn Michigan Rotary Club
Foundation. Detach and mail
the coupon now with your
full payment (check or money
order) payable to:
o References: at least three.
o Other interests, associations,
clubs, community involvement.
In determining the information to
be collected on an application blank,
The Dearborn Michigan ^.
Rotary Club Foundationlvlen
P.O. Box 2347
bl-r.tJi"lniiaarza
,s ,,,
watcnes
[:dies'Walches
it is
necessary to reach a middle
ground between the data needed
and desired and how much can be
obtained effectively on a two-tothree-page form.
The application blank should not
be used as the sole basis for hiring
decisions. Its main usefulness is to
City
Saaae/Zip
No. of Watches
x 1165@ ea, =
amount enclosed
$
provide information for checking
references and to facilitate the inter-
many cases a good temporary employee will become a good full-time
vlew.
employee.
Talent sources
In addition to newspaper advertisements, other sources can help
identify qualified personnel:
o Recommendations of present employees.
o State and local job banks.
o Professional and trade associations.
o College placement offices.
o Employment agencies.
o Previous employees.
o Customers and suppliers.
o Employees of competitors.
R6sum6 exchanges with other departments and noncompeting organizations should not be overlooked.
You might also contact:
o Vocational clinics.
o Trade and technical schools.
o Handicapped workers' associations.
When seeking qualified part-time
help in the U.S.A., you might also
consider the following:
o American Association
of
Retired
Persons, Washington, D.C.
o Association of Part-time Profes-
sionals, Washington, D.C.
o Summer internships for students
through local colleges and universi-
A "blind box" in the classified
section of the newspaper is one way
to obtain r6sum6s without publicizing the name of your company. It is
particularly advantageous
to
"blind box" advertisements
use
when
you suspect that an employee in a
crucial position may be leaving. The
advertisement can be coded to identify the publication it appeared in, or
the date of the publication.
For
example, "Box 606T5Pr" might signify that applicants are responding
to an advertisement placed in the
Times on the fifth day of the month,
for the production department.
At least twice a year, you should
evaluate the relative merits of the
various sources of personnel recruitment. Your measurement table can
compare turnover, grievances, and
disciplinary action. Such comparisons and tabulations can give valuable information which might otherwise be difficult to assess objectively.
Hiring the right people to begin
with is one of the most important
factors in the long-term success of
any organization. There is no substitute for good employees, and having
the-right people on board enables
the supervisor to devote more time
to other matters.
ties.
o Student work-study programs
through local high schools.
o Temporary employment agencies,
which may prove to be far less expensioe than adding permanent employees.
Temporary manpower services can
offer a large number of workers on
very short notice, at modest fees. In
"I'm
U.S,A.)
lo'oking for a yes man who can say 'no' without sounding negatiae."
he party's over," some might say. "We the
People," celebrating the 200th anniversary
of the U.S. Constitution, has come and gone,
and along with it a record eight million
tourists.
A rousing party it was and, though the euphoric fanfare and din of fireworks have subsided, Philly continues to boom. Once the U.S. capital, it is now a center of
venture capital-boldly giving a boost in troubled times
to technology-based businesses in health-care, com-
puter, environmental, and other fields. A resurgent
skyline marches gracefully toward the 21st century,
mixing modern structures like One Liberty Place with
newly renovated landmarks. The anniversary renaissance was more than a facelift-the very pulse of the
city now beats stronger, as ubiquitous jackhammers,
construction crews, and scaffolding attest. Philly seems
to have a sixth sense about what to build from scratch,
what to tear down, what to leave alone. The result: reasonably priced commercial real estate and top-flight
restaurants, hotels, and cultural attractions. In short,
Philadelphia has become a business and travel plum.
Philadelphians like it here, too. Their roots run as
deep as they do wide, united by a knuckle-down-andmake-it, independent bent. Some have come here from
nearby New York City, drawn by the less frenzied pace
and lower cost of living. Others have migrated from
nearly every country in the world. Still others are descended from generations dating back to l Zth-century
colonial days.
Over the years, Philly has flexed its muscles-with
finesse-in finance, the arts, sports. It has also weathered the withering wit of comedian and native son
W.C. Fields. When Fields was asked what epitaph he
would like on his tombstone, he responded, "On the
whole, I'd rather be in Philadelphia." Most philadelphians take the rejoinder at face value.
Visitors find Philadelphia an intriguing microcosm of
historic and modern America-and an excellent jrmping-off point to everything from New York's Broadway
plays and the capital attractions of Washington, D.C.,
to Atlantic City, New Jersey's white-sand beaches, and
the pastoral backcountry of the Pennsylvania Dutch.
In the next two-dozen pages, you'll get a preview of
the diverse delights Philadelphia and the mid-Atlantic
region hold in store. But come and experience thern
yourself. There's no better time than 22-25 May at tirre
1988 R.I. Convention . . . Find out firsthand just how
fascinating Philadelphia can be.
S
W. NIXON, FOR THE EDITORS
-DANIEL
THE ROTARIAN/MAFCH 1988
A
by Howard Rothman
ong-established yet thoroughly modern, Philadelphia has its municipal feet firmly planted in
two eras. One, historic, comes alive through the
many preserved and restored artifacts that were
central to the birth of the United States. The other, contemporary, buzzes with the excitement of cutting-edge
culture and entertainment.
Philadelphia, fifth-largest city in the U.S. and one of
its most intriguing, has successfully entered the present
without losing sight of the past. And, despite its vast
geographical size and abundance of far-flung, distinct
neighborhoods, the city has also retained a personal
feeling that encourages leisurely examination of its
many historic and contemPorary treasures. This quali-
ty-enhanced by a centuries-old commitment to ethnic
diversity and freedom of choice-has made Philadelphia a lively and pleasurable haunt for its 1.65 million
residents, as well as the more than 4.5 million tourists
who visit each year.
The widely celebrated Bicentennial of the U.S. Constitution in 1.987 focused deserved and prolonged attention on Philadelphia's position as the nation's birthplace. But its true charm and appeal actually extend
well beyond this narrow spotlight. For, while Philadelphia contains some of the country's most significant
historic attractions, it also offers a vast array of dining,
nightlife, art, entertainment, shopping, and recreation
that are among the finest anywhere.
The best of Philadelphia's attractions are located
within a few miles of the statue of city founder William
Penn, who still "watches" over his changing legacy
from high atop City Hall. Philadelphia's well-publicized restaurant renaissance, for example, has led to
the opening of some 400 eateries during the past
decade, mostly in or near the main downtown area
known as Center City-bringing wide recognition as a
1980's capital of culinary delights. Nightlife, too, has
blossomed in recent years, with everything from jazz
clubs to piano bars entertaining guests well into the
night.
Art and entertainment, of course, have long been associated with Philadelphia, but these areas of strength
Philadelphians ftlI Beniamin Franklin Parkway during a
summer weekeid festiital. At the end of the parkway is
City Hall, crowned by a statue of William Penn.
with age (see pages 36-39).In fact, the
outstanding Philadelphia Museum of Art and worldfamous Philadelphia Orchestra are only a small part of
the total story-more than 50 interesting museums and
diverse performances of music, dance, and theater all
seem to improve
help to complete the city's modern cornucopia of arts.
Additionally, top-quality stores and trendy boutiques
give fashion-conscious shoppers a pleasant diversion.
And recreational amenities ranging from the Schuylkill
ALL PHOTOS COURTESY THE PHILADELPHIA CONVENTION & VISITORS BUREAU
River to 3,400-hectare (8,500-acre) Fairmount park all
lie close to the center of town.
But no matter how attractive one finds the city,s
many restaurants, museums, stores, and parks, it
remains the historic sites from U.S. history-the Liberty Bell, Independence Hall, Betsy Ross's House-that
truly make Philadelphia something special.
Named for the Greek word meaning "brotherly
love," Philadelphia was founded by William penn in
1682 after England's King Charles II offered him the
land in repayment for a $50,000 debt. Penn, a euaker
and vocal critic of the English establishment, happily
accepted the deal and designed
his "greene countrie
towne" as a bastion of religious and political freedom.
He situated the new city on a strip between the Schuylkill and Delaware rivers, and ordered it laid out in an
easy-to-understand manner. The resultant grid of
streets, interspersed with four public squares and a central square (now City Hall), is still perfect for residents
and visitors alike.
By the last half of the 18th century, penn's meticulous planning had created the largest city in the
colonies-one that rose to even greater heights as a
thriving freshwater port, which today remains the
world's busiest. Owing to its early prominence and
convenient location, Philadelphia was also the natural
choice for rebellious delegates who convened the First
Continental Congress in Carpenter's Hall in 7774, and
who quickly changed the course of the nation and the
world.
Scullinc the Schuvlkill, a faaorite
Behindi to the lefti is the Philadelp
me.
set, page 1,9: Botithouse Row,
bs.
hom'e
In-
Over the next several years, historical events of
tremendous magnitude became almost routine within a
few square blocks of Penn's original settlement. The first
draft of the Declaration of Independence was written at
Graff House. The Constitution was debated and adopted in the old Foundation State House (later renamed
Independence Hall). The new nation's first Congress
met for a decade, and approved the Bill of Rights in the
former County Courthouse. The country's first president, first flag, and first symbol of freedom-the Liberty Bell-all could be found in close proximity.
During this heady time, some of the greatest figures
ever to grace the national scene also walked the streets
of Philadelphia. Benjamin Franklin, Thomas fefferson,
George Washington, Thomas Paine, Paul Revere, Patrick Henry, fames Madison, Iohn Adams, and even
Benedict Amold were all known to hoist a few ales
together in City Tavem while they argued politics late
into the night.
smaller, highly distinct neighborhoods also blossomed
into a source of civic identity. More than 100 of these
close-knit enclaves still exist today, and residents continue to hold lifelong ties with sections like Fishtown,
Germantown, Frankford, and Mount Airy.
population surge in the late 1800's restored
Philadelphia to its earlier position among the
nation's largest cities, and the influx of newcomers once again began to alter its commercial and business thrust. Manufacturing and port activity remained important, but the city also developed a
leadership role in areas such as insurance, banking,
medicine, and education. Today, many of Philadelphia's 124 hospitals and 88 degree-granting institutions
are among the finest of their kind in the country, and
the city's financial-services industry is a major source of
local employment.
With this change in direction, Philadelphia also underwent a reappraisal in the national eye. The city continued to make news through personalities as it had in
years past-Grace Kelly, W. C. Fields, Pearl Bailey,
Frankie Avalon, Eddie Fisher, foey Bishop, Sylvester
Stallone, and Bill Cosby are just a few of the many natives who have risen to widespread prominence.
In the mid-1970's a sweeping revitalization of many
areas within the city coincided with the U.S. Bicenten-
But, alas, Philadelphia was not destined to stay atop
the national political picture for very long. In 1800 the
federal government relocated to Washington, D.C., and
Philadelphia started to evolve
in new directions. It
grew, but not as quickly as other cities along the Eastern seaboard. It retained its massive port activities, but
shifted its commercial emphasis to manufacturing and
other pursuits.
One constant, however, was Philadelphia's unwavering emphasis on individual freedom and ethnic diversity. While the city grew into five main sections-north,
northeast, south, west, and Center City-its network of
nial celebration and showed the world just how
beautiful and significant America's first capital continued to be.
The centerpiece of Philadelphia's transformation has
been the historical district, extending from the
Delaware River west to about Sixth Street. The area is
crisscrossed by quaint cobblestone streets and magnificently restored red-brick Georgian buildings. Most
of the best-known sites are within the l7-hectarc (42acre) Independence National Historical Park, often
called America's most historic square mile. Like the rest
of Center City, it is best explored on foot.
A few of the "must sees" in this area include the 256year-old Independence Hall, the Liberty Bell (which
hung in Independence Hall ftom 1732 until it was
moved in 1976 to the new Independence Mall), and
Franklin Court (once the site of Benjamin Franklin's
home and now an innovative underground museum
dedicated to his memory).
Directly to the north is the neighborhood of Old City,
where William Penn's earliest followers first settled.
Within its boundaries lie Christ Church, which counted
Franklin and Washington among prominent original
THE ROTARIAN/MARCH 1988
members; Elfreth's Alley, the oldest continually occupied residential street in the U.S. (since 1701); and
the Betsy Ross House, a former upholstery shop where
America's first flag reportedly was made.
Other interesting neighborhoods within walking distance include Society Hill, the home of wealthy early
settlers and a fashionable residence to this day; and
South Street, an adjacent section following its namesake from Front Street to about Eighth Street and a
long-time home to the colorful and off-beat.
Not all of Philadelphia's appeal can be linked to the
nation's founding, of course, and even within the historic neighborhoods many additional diversions can be
found. In Old City, for example, a former home of Edgar Allan Poe has been preserved and opened to the
public. In Society Hill, the Perelman Antique Toy Museum entertains visitors with three packed floors of
early American tin and cast-iron playthings. And at
Penn's Landing, a refurbished riverfront site along the
Delaware River from about Market to South, historic
ships have been transformed into a floating restaurant
and museums.
Most of Philadelphia's museums, however, are located on the other side of downtown in a tightly clustered
area along Benjamin Franklin Parkway-a fountainand tree-lined street that stretches from City Hall to the
massive Art Museum steps made famous by the movie
"Rocky." Some of the most interesting attractions are
the Academy of Natural Sciences, the Franklin Institute
Science Museum and Planetarium, and the RodinMuseum. Each is widely acclaimed in its own right'
fust beyond the Art Museum is beautiful Fairmount
Park, the world's largest landscaped city park and
home to more jogging trails, historic mansions, golf
courses, and boating sites than most visitors ever have
time to discover. It is also the location of the Philadelphia Zoological Gardens, which opened in 1874 as the
nation's first zoo and now boasts some 1,600 animals
and more than 500 species of native and exotic plants.
isitors to Philadelphia, however, can exPect
to find even more within its borders. Culinary
excellence, for example, has long held an esteemed place in the hearts and minds of residents. The variety is great and prices are generally
lower than for comparable meals in other large East
Coast cities. Ask a Philadelphian where to eat and you
are likely to receive two distinctly different kinds of
answers. One will center on the city's well-known Penchant for such fare as cheese-steak sandwiches, soft
pretzels with mustard, and pizza. The other will focus
on the city's exciting "new cuisine," an innovative combination of American, French, and Oriental styles'
Either way, take the Philadelphian's recommendation
and you will rarely go wrong.
For starters, many visitors opt for the food that
originally made Philadelphia famous. The 24-hour
walk-up line at Pat's King of Steaks in South Philly
A Victorian trolley passes "The Cowboy," b!
Frederick
Remington, on its ioriy through Fairmount Park.
A iazz combo "cooks" at the ]ambalaya lam.
yields the city's most heralded cheese steaks, while the
fish cakes at Levi's have made this place a local institution since 1895. Chinatown, bordered by Eighth,
Eleventh, Arch, and Vine streets, bustles into early
morning with a wide array of choices. And the possibilities for great Italian fare are equally numerous.
More traditional food is also easy to find. Old Original
Bookbinder's is a colorful dining spot considered by
many to serve the finest seafood in Philadelphia, and
Morton's is a classic steakhouse with other dishes to
match.
fspr;
"new California cuisine" of A'Propos, the typically
Philadelphia atmosphere of Frog, the northern Italian
*e{1i'
cuisine of Dilullo Centro, and Sunday brunches at Ecco.
For those with hefty appetites and a wallet to match, Le
Bec-Fin is one of the nation's most highly regarded
French restaurants.
After dinner, Philadelphia's downtown nightlife
takes over. A visitor can dance until 2 A.M. at The Bar in
Some celebrations come
in cycles-this
ration of the citizenry's European roots.
the Hershey Hotel, listen to a
the 41-story view from the To
in the First Pennsylvania Bank
Cafe Borgia, or check out the young comedians at the
Comedy Works. In other words, Philadelphia makes it
easy to have a good time.
Throughout all the walking, eating, sightseeing, and
historic reminiscence, Philadelphia is a modern city
that has managed to stay both for and about people. Indeed, the City of Brotherly Love has aged with grace
one q clmtnemo-
and
Many visitors prefer to sample the new-style restaurants that have generated so much publicity in recent
years. Popular choices near Center City include the
Famous as the original capital of the United States,
Philadelphia also claims a variety of other firsts, including the following:
1.. Presbyterian Ministers Fund became the nation,s
first insurance company in 1717 and continues in business today.
2, American Magazine and the shortlived pennsylaania
in
1744 and 1783, respectively.
3. Pennsylvania Hospital, chartered in 1757, became
the nation's first and is still operating.
4. Mustard originated in Philadelphia in
1758.
5. Jeans, blue and otherwise, were first sold commer-
cially by Philadelphian Samuel Wetherill, fu., in 1782.
6. Ben Franklin invented and wore the first pair of
in 7784.
7. John Fitch ran the first U.S. steamboat line,
11. The First Bank of the United States is just that,
doing business since 1797.
12. The Pennsylvania Academy of the Fine Arts,
founded in 1805 by Revolutionary-era portraitist
Charles Willson Peale and others, is the oldest art museum and art school in the U.S.
13. The Market Street Bridge, built in 1805 and crossing the Schuylkill, was the first to span a U.S. river.
14. The Academy of Natural Sciences was formed in
1812, the first institution of its kind in the U.S. Three
million worldr,r'ide specimens of insects, two million of
fish, 1.25 million of plants, and 21,000 of mammals are
just part of the museum's collection.
15. The wallet and briefcase were introduced in the
U.S. in 1850 by German immigrant and leathermaker
Carl Rumpp.
16. The Philadelphia Zoo, oldest in the nation,
in I874.
17. The Salvation Army was born in philadelphia in
bifocals
opened its gates
between Philadelphia and Burlington, New Jersey, in
7786 and '87-two decades before Robert Fulton was
credited with inventing the vessel.
8. The first U.S. convention, the Constitutional Convention, was held here in 1787.
1879.
9. John Bill Ricketts gave the U.S. its first circus
his name and featuring acrobatics, tumbling
-bearing
acts, and expert horsemanship-in 7793. It was a
smash hit, drawing President George Washington and
other celebrities of the trme
10. The Federal Society of Journeymen Cordwainers
(shoemakers)-the nation's first labor ulien-u7qs
ganized
in
7794.
S
c A Philadelphia natiue, free-Iance writer Howard Rothman nor/J res[des in Denair, Colorado.
A flock of Philly firsts
Posf newspaper were the first of their kind, appearing
style.
q1-
18. The electric car was invented by philadelphians
Henry Morris and Pedro Salom in 1894.
19. Philadelphia ushered in the computer age with
ENIAC (Electronic Numerical Integrator and Calcula-
tor)-the first digital computer-developed by
the
University of Pennsylvania in 1945. No desktop model,
ENIAC weighed 27 metric tons (30 American tons) and
occupied 140 square metres (1,500 square feet).
20. The first U.S. manned space vehicles that orbited
the earth in the I950's and subsequently on the moon
were designed and constructed by General Electric
s
Company of Philadelphia.
THE ROTARIAN/MARCH 1988
21
Philadelphia is the gateway to a region teemin
tith traaelers' delights.
by Randy Mintz
hiladelphia, birthplace of the nation, is also a
convenient springboard to a host of other attractions. Washington, D.C., the nation's capital, lies 217 kilometres (135 miles) southwest
of its colonial counterpart. Travel less than
160
kilometres (100 miles) northeast, and New york's dazzling skyline comes into view. Points in between offer
itter of Atlantic City's
Pennsylvania Dutch;
inns in Bucks Coun-
Amtrak schedules up to two trains an hour from
Philadelphia to Washington, D.C., Baltimore, and New
York. Most other places in the region are also accessible
by public transportation.
or even most
rough itinera
about half of
usually the o
Because
way
to tour it
ttery
Park, catc
erty.
Near the
baigains-the Staten Island Ferry. For 25 cents round-trip
the Ferry offers excellent views of Lower Manhattan,
the Statue of Liberty, and Ellis Island; the latter was the
first stop for most immigrants from 1892 to 1954.
Crowning the financial district are the twin towers of
Left: Manhattan, in New York CitV, home of Broadwaa
plays, galleries, top night spots, and-other attritctions.
LARGE PHOTO COURTESY NEW YORK CONVENTION & VISITORS BUREAU
INSET COURTESY WASHINGTON CONVENTION AND VISITORS ASSOCIATION
Just a few blocks off Wall Street is the South Street
Seaport. The Seaport offers historic ships, paddleboats,
and a model-boat museum, in addition to shops and
restaurants.
Lower Manhattan is also a smorgasbord of ethnic
neighborhoods and traditions. Remember, the shops of
the Lower East Side, fitted with bargain-basement
shopping and vendors, are closed Saturdays for the
Jewish Sabbath.
Downtown also offers the nation's second-largest,
area's upscale boutiques, restaurants, galleries, and
flavor.
nightspols
-the still have a somewhat bohemianVillage,
same can be said of Greenwhich
Much
which remains the city's premier place for jazz.
Follow the Empire State Building to Midtown, which
includes the original Macy's, Madison Square Garden,
Also, be sure to window-shoP your way uptown to
many of New York's top department and jewelry
The National Aquarium at Baltimore, Maryland's lnner
Harbor, also backdrop to a highly popular sailing spot.
stores, as well as St. Patrick's Cathedral and Rockefeller
Center. Madison Avenue sports many galleries and chic
boutiques. Nearby, on 57th Street, are more galleries
and such institutions as the Russian Tea Room and Carnegie Hall.
Arts complex,
as
well
as many
neighborhood shops and
restaurants.
Step into Harlem, and you'll witness a renaissance
underway. Various tours take visitors to such renovated
Iandmarks as the Apollo Theater, the Studio Museum,
Sugar Hill's impressive brownstones, the Striver's Row
Horse-drawn carriages surround the Plaza Hotel,
which has as its backyard the entrance to Central Park.
The contrast between the park's 340 hectares (840
historic district, always busy 125th Street, and the
and ever theatrical Bloomingdale's department store'
Only in New York could this area be considered quiet,
but compared to the rest of Manhattan it does maintain
and bicyclists along the way.
ome of the city's rnost prime and prestigious
real estate overlooks Central Park. A walk
along its borders offers a stunning architectural
tour, as well as a view of city living at its best.
The Park is also a convenient place to relax after
touring New York's illustrious museums. What foresight to have placed most of them within a few blocks
of this urban oasis. On 53rd Street stand the American
Craft Museum, the Museum of Broadcasting, and the
recently refurbished Museum of Modern Art' En route
uptown is the Frick Collection, the Whitney, the Museum of Natural History, Hayden Planetarium, the Met-
TOP PHOTO COURTESY VIRGINIA DIVISION OF TOURISM
a less frantic pace.
Philadelphia is geographically and "emotionally"
between New York and Washington, D'C. What
seems to have captured a bit of each region's good
points as well.
Once considered a "cultural wasteland," the nation's
capital has seen tremendous growth in theater and
other performing arts in the past two decades. The Kennedy Center offers both national productions and more
experimental fare. The Arena Stage is a community
theater with an international reputation. Big Broadway
musicals can be seen at the National Theatre, and
it
/
BOTTOI.l! PHOTO COURTISY BALTIMORE CONVENTION EUREAU
smaller-scale works at historic Ford's Theatre. Halfprice, day-of-performance tickets can be purchased
downtown at the TICKETplace booth on F Stieet.
modeled the city.
At no time is Washington more beautiful than in the
spring. Its streets are filled with outdoor cafes, and
flowers bloom everywhere-front yards, public
squares, even office grounds.
No doubt many of the thousands of visitors who
The longest line in the city is
House tours. Visitors can take
Saturday, 10 a.m. to noon. De
idents, the White House, until
"Shops at National Place" complex, and a totally refurbished National Theatre.
Although many visitors don't get past the numerous
attractions in the Mall area, there's much to see
throughout the city. One of D.C.'s most pleasant museums, the Phillips Collection, is housed in a lgth-cen-
More reliable and equally spectacular are the azaleas
in May. Although they bloom throughout the city, it,s
worth traveling a little outside the centrai area to see
the National Arboretum's rainbow of 70,000 azalea
Another interesting neighborhood is Adams Mor-
shrubs.
s easi-
Metro
clean
zones
most cities, are
rather than meters and, compared to
very reasonable.
Driving in Washington takes less nerve than in Manividgrid
mix is more diverse than in most
Washington's most famous nei
town, with its elegant
homes,
start
with
confusing frequency.
Washington's premier Mall offers not shopping but
one-stop sightseeing at its best. Between the 170-metre
(555-foot) Washington Monument and grand U.S.
Capitol Building are seven museums. Highllghts include the National Gallery of Art, with I.M. pei's stunning East Wing; the Hiishhorn, a treasure trove of
modern art featuring a beautiful sculpture garden; the
Freer Gallery's Oriental masterpieces; the Nitional Museum of Natural History; and the Smithsonian,s
popular National Air and Space Museum.
n the other side of the Mall are the three
presidential shrines. The Lincoln Memorial
is _most majestic when lit up at night. The
.vreurorlal rs
is especraly
especially pretty on a
Jefferson Memorial
sunny day, as it sits on the banks of the Tidal Basin,
site offers a nice view, and is a favorite of Washingtonians for obstacle-free kite-flying.
Popular with Washingtonians and visitors alike is the
modern National Zoo, featuring the famous (and still
cubless) pa-ndas. A great time to visit is on a spring
evening, when the zoo is less crowded and the animali
are often livelier. The buildings are open 10 A.M. to
6_
P.y., the grounds 8 A.M. to 8 p.M. (1 April to t5
October).
]ust outside D.C. in northern Virginia is Arlington
National Cemetry, with the Tomb of the Unknown Soldier and eternal flame marking the grave of John F.
Kennedy. Nearby is "Old Town" Alexindria-formerly
a flourishing _seaport, now a quaint village featuring i
large array of shops, restaurants, and restored colonlial
buildings.
Twenty-six kilometres (16 miles) from downtown
D.C. on a scenic spot above the Potomac River is
George Washington's beloved Mount Vernon. The
tional Park. Here visitors can hike, canoe, ride horses,
gI just admire the vistas from 170-kilometre (105-mile)
Skyline Drive. It's no wonder American Indians.ru^"d
this valley, set beneath the majestic Blue Ridge Mountains, Shenandoah, or "daughter of the stars.'7
THE ROTARTAN/MARCH 1988
bout three and a half hours south of Philadelphia is the rustic fishing village of Chincoieague. Although its rich waters are still the
economic mainstay of this serene, 11-kilo-
moderately priced seafood-including the island's fa-
calm shores are Protected from the
ague Island. This unspoiled National
tall sand dunes and wide, sandY
beaches. The only overnight acc
scattered campsites, a blessing
relatively uncrowded. In Chin
ateague is easY-a
ich are only about
apart. A slight deHorse-and-buggy days roll on for Amish couples like this
one, on the roild"in tancaster County, Pennsylaania.
a 16th-century shipwreck off the coast of Assateague'
About half of Assateague is actually in Maryland, but
the island's peaceful beauty knows no boundaties
along its 60-kilome
the ChesMiryland is also
apeake Bay, about
Phia. The
ed bY fine
Eistern Shore's nat
old inns and waterfront dining in charming towns such
as Easton, St. Michaels, and Oxford.
West of the bay is Annapolis, capital not only of
Marvland but U.S. sailing as well. The city is home-to
dozens of quaint restaurants and shops, as well as the
prestigious Naval Academy.
Atlantic City's skyline glows at twilight, a time when
manu area risorts and atiusement centers come to life.
o hours
way to
Harbor
sm and
conventions. In just over 10 years, the area has been
transformed from abandoned wharves and warehouses
gallon) shark arena; and a 1.3-million-litre (335,000gallon) Atlantic coral reef tank-one of the largest in
the United States.
Outside the Inner Harbor are the elegant shops and
restaurants of Charles StreeU Fell's Point, a bohemian,
waterfront neighborhood; and the 20O-year-old Lexington Food Market. For dining, try one of the excellent
restaurants in the city's Little Italy section, or a seafood
tic treasures.
BONOM PHOTO COURTESY NEW JERSEY DIVISION OF IRAVEL AND TOURISM
Place, the educational, public-television-inspired theme
park. Or, take a drive on the quiet back roads, and discover old barns, colorful foliage, and covered bridges of
this beautiful region. Throughout pennsylvania -there
are nearly 300 covered bridges, more than in any other
state.
One of the state's prettiest areas is the rolling farmland of Lancalter County, home of the penns"lvania
Dutch. The scenery and residents have made the Amish
Country extremely popular with visitors. Located about
an hour and a half west of Philadelphia, the area offers
a glimpse of horse-and-buggy carriages, hand-built
barns, foods, and crafts of the Amish and Mennonites.
Although the Pennsylvania Dutch are very private people, visitors are welcome, as long as they respect l,ocal
customs.
The area's six farmers' markets afford a chance to
catch some of the local flavor and mingle with Amish
and Mennonite merchants. Here you can buy fruits and
vegetables, local cheeses, baked goods, and the famous,
he du Pont farnily's contributions are plentiful.
A former family estate is now the Winterthur
Museum and Garden, housing the world,s
largest collection of American decorative arts
from 1650 to 1850. A family chateau, Nemours, is also
open to the public, and features a fine collection of Eu-
ropean art and a magnificent French garden. pierre
Samuel du Pont developed the beautiful, 142-hectare
(350-acre) Longwood Gardens, famous for its elegant
conservatories, illuminated fountain displays, formal
gardens, and exotic plants from around the world.
More than 100 mills once graced the powerful Brandywine River. A restored grist mill now houses the
Brandywine River Museum, which represents the
works of top American artists and illustrators. The museum is best kno
by native sons N
Other attractio
Valley Forge Nat
ty. At Valley Forge, log huts, fields of cannon, and
other historic displays give visitors a feel for what life
was like for General
ntal
Army during its col
The
park also offers exce
and
picnic sites.
In Bucks County you can visit the site where Washington and his troops crossed the icy Delaware River to
take on the British on Christmas-Dav, 1776. Tod,av
Bucks County is rapidly growing, yet someho-"r,1
ages to retain much of its charm and some of its farmland, despite sprawling suburbs.
For entertainment, there's the Bucks Countv plavin New Hope; hiking, canoeing, and raiting in
the numerous parks; and if the kids are along, Sesime
house
hand-twisted pretzels. And theie are plenty of shops
and markets to purchase the area's famous iolk crafts,
including colorful quilts and hex signs, baskets, handmade toys, and tinwork.
The area also features a number of re-creations of
working Amish farms, complete with windmills and
waterwheels. But no trip is complete without a visit to
one of the many family-style reitaurants, where overflowing smorgasbords offer huge portions of local
specialties: chicken pot pie, buttered egg noodles, apple
butter, homemade breads, and shoofly"lie.
You can't get much further from the world of the
Pennsylvania Dutch than Atlantic City, also an hour
and a half from Philly, but southeast. Here the glitter
and excitement never seem to stop. In addition to "plush
casinos, this oceanfront resort is famous for top-name
entertainment, intimate nightclubs, professionil box_
ing, and its colorful boardwalk. Thereb even bowling at
the Showboat Hotel & Casino.
Just south of Atlantic City are some of the most scenic spots along the Jersey Shore. These include
Avalon's high sand dunes, historic homes, and a bird
sanctuary in Stone Harbor; and more than 500 colorful
Victorian buildings in Cape May.
philadelphia are the
_.Between the Jersey Shore and
Pine Barrens, a rare area of unspoiled- wilderness.
Popular with hikers and canoeists, it,s hard to believe
these quiet woodlands are only 45 minutes from
Philadelphia. Many of the wildflowers that grow here
the narrow, heavily shaded
of the Florida Everglades.
"industries" are the cran;. For entertainment, people
gather at small taverns where local bands ptay Utuegrass-inspired "Piney" music.
Local culture also includes the infamous Tersev Devil.
For generations children throughout New Jersey have
sat wide-eyed around campfires listening to this tale.
He is said to still roam in the Pine Barreni, darkest forest.... Proving there's just no end to the surprises that
await you in Philadelphia and beyond.
e
o Rand! Mintz is a Philadelphia-based free-Iance writer.
PHOTO BY GEORGE OBREMSKI/THE
IMAGE BANX
THE ROTARIAN/MABCH 1988
N ew aentures spring
from a solid f oundation
ess
Iu
by Willard G. Rouse III
he Benjamin Franklin Bridge blazed with
lights for the first time. Fireworks flashed and
dazzled across the night sky above the
Delaware River. Millions on the streets of
Philadelphia and in homes around the globe were witnessing a stellar celebration of the 200th anniversary of
the U.S. Constitution.
It was 17 September 7987. One of the largest parades
in America's history weaved its way Past IndePendence
Hall to the grand Philadelphia Museum of Art. Afterwards, President Ronald Reagan delivered a stirring
address; former Chief Justice Warren Burger signaled a
worldwide bell-ringing to commemorate the moment
the Constitution was signed; thousands jammed Penn's
Landing for a giant picnic; and a national television
special beamed from the Philadelphia Civic Center.
The medium provided the message: Philadelphia in
the 1980's is dramatically different from what people
expect. There are new buildings, new businesses, and a
new energy and spirit.
Like Boston, New York, and Baltimore, Philadelphia
has made the jump from an industrial to a service economy, and the city is booming. Philadelphia's growth in
recent years, in fact, has outpaced the national average
in employment, commercial and residential real estate
development, and retail sales' Investment in the city is
at an all-time high, with more than $2 billion in maior
projects currently underwaY.
Fueling this growth is a range of high-tech and lowtech businesses. While the region has lost a number of
manufacturing comPanies, the strongest of these re-
Additionally, pharmaceutical, health-care, data-processing, education, banking, insurance, real estate, and
legal-service industries are proliferating throughout the
region. Major new comPanies that have recently located
here include United Parcel Service, which is construct-
will establish its East Coast warehouse and distribution
center in Philadelphia. In addition, Eastman Kodak
Company has chosen the Great Valley Corporate
main-and in some cases have grown.
Twenty-five of the Fortune 1,000 largest manufacturing companies are headquartered in the Philadelphia
atea, us are 12 of the largest Fortune 500 nonindustrial
firms. Among these are Cigna Corporation, Sun Company, Inc., Bell Atlantic Corporation, Campbell Soup
Company, SmithKline Beckman Corporation, Unisys,
CertainTeed Corporation, and Scott Paper'
ALL PHOTOS COURTESY THE PHILAOELPHIA CONVENTION & VISITORS BUREAU
$###$
Center in nearby Malvern for the headquarters of its
new Eastman Pharmaceuticals division'
These companies are choosing Philadelphia for good
reasons. Chief among them is Philadelphia's Northeast
corridor location. Halfway between New York City and
Washington, D.C., the city sits in the middle of the
richest and largest market in America. Coupled with
Philadelphia International Airport, a highly sophisticated rail and highway system, and the largest freshwater
port in the world, the city is ideally situated for both
domestic and international businesses.
A major business asset in the region is Philadelphia's
position as a major financial center. It is headquarters
for one of the nation's 12 Federal Reserve Districts.
Among the more than 90 commercial banking institutions in the region are the rapidly growing CoreStates
Financial Corporation, Fidelcor, First Pennsylvania
Corp, Meritor, Midtlantic Banks, Inc., and Mellon Bank
East. Insurance iompanies headquartered here include
Cigna, Penn Mutual, Colonial Penn, and Provident
Mutual.
Another business attraction is the region's concentration of colleges and universities. Within Philadelphia itself there are 25 colleges and universities; in the 11county region there are 89 degree-granting institutions.
The list of schools includes some of the premier names
education: the University of Pennsylvania,
Drexel, Temple, Swarthmore, Bryn Mawr, Villanova,
St. Joseph's, Widener, and La Salle. The Wharton
School of the University of Pennsylvania is the oldest
school of business in the country, and there are three
nationally renowned law schools. The University City
Science Center, built within the Penn-Drexel campus
complex, was the first urban high-technology research
center in the U.S. These institutions provide a wealth of
highly skilled professionals in every discipline important to business.
One business sector has particularly blossomed, in-
in U.S.
part because of the region's educational
resources.
More than 10 percent of the Philadelphia area's workforce is employed in health-care or related industries.
Within the area, there are six medical schools, two dental schools, two pharmacy schools, and 10 universities
offering advanced degrees in biological sciences. There
are also 60 research institutions active in biomedical research, as well as 737 hospitals.
Eastman Kodak selected the Philadelphia region for
its new pharmaceutical division, partly because of these
available resources. When Eastman pharmaceuticals
opened its doors in 7987, it joined the ranks of 29 other
pharmaceutical firms and manufacturers of medicinal
Bourse,
location
is the fourth
The
the
board of trnde in the LLS., now
retail
b'usinesses. Philadelphia
arket in the \I.S.A.
and biological products in the region.
hiladelphia's educational resources are also
significantly responsible for another important
business sector: the booming high-tech industries. Only Boston's Route 128 and California,s
Silicon Valley rival the concentration of computer- and
high-tech-related industries along our Route 202 corridor. In fact, there are more scientists and engineers
per 10,000 population in the Philadelphia area than in
Los Angeles, San Diego, Boston, Chicago, Dallas, or
New York City. We're not just a center for high technology-we're a major market for it.
The high concentration of information-needy service
industries, such as medicine, law, banking, insurance,
and education, has created one of the most advanced
communications networks in the world. With total elec_
tronic switching and one of the country's leading op_
tical-fiber systems, Philadelphia is the nation's first real
metropolitan teleport. Businesses here can communicate more information, more accurately and rapidly,
than anywhere else in the world.
Evidence of Philadelphia's dynamic business growth
can be seen in the changes in the city's skyline and the
dozens of new corporate parks throughout the region.
Among the skyline's new towers are the Mellon Bank
Center, the Bell Atlantic Building, IBM's Commerce
Square, Two Logan Center, 1919 Market Street, and
One Liberty Place. The latter building, 60 stories tall,
surpasses what was for more than a century the height
limit for city skyscrapers-the top of William penn,s
hat on City Hall. Additional towers are planned within
the year for Liberty Place, Commerce Square, and l919
Market Street.
A quieter change in the face of the city has been the
graceful restoration of many historical buildings.
Philadelphia leads the nation in historic renovation of
landmark office buildings. Recently, the Curtis Center,
near Independence Square, and the former Lit Brothers
Building on Market Square East, were elegantly
restored. Renovations of two other important buildings
will soon be complete-the former Bellevue Stratfoid
Hotel and the Reading Terminal Headhouse. Once the
main terminal of the Reading Railroad, the lgth-century building still houses an active old-world market. It
will eventually become part of the city's unique new
convention center. Scheduled for completion in the early 1990's, the center will contain more than g0,ZO0
square metres (330,000 square feet) of exhibit space.
Although more office space is being constructed,
there is no indication that the city is over-supplied. Low
rental and operating costs-significantly below that of
New York and Washington-are part of the reason for
the city's continuing growth. State and local government have also played a role, through low-cost financing, site-selection assistance, tax abatements, and other
services, which have been important factors for many
businesses in deciding to locate here.
Other reasons round out the bottom line for businesses to come to Philadelphia-the charm of the city,s
neighborhoods, the vitality of its cultural life, and its
outstanding suburban communities and schools. All
contribute toward making Philadelphia eminently livable for residents and businesses alike.
S
.
m
th
th
elphia's leading
com_
cifu's Commission for
in igsz, he now heids
'tion of the new philadelohia
conaention center.
THE ROTARIAN/MARCH 1988
by Ray Didinger
ough town, Philadelphia. They call it the "City
of Brotherly Love," and there is some of that,
but mainly it is a hard-knocks kind of place.
It is a blue-collar,
rowhouse town where
It is a town that
rolls up its sleeves every workday morning and expects-no, insists-its sPorts heroes to do the same.
Other towns have their Yankee Clippers and Galloping Ghosts. In Philadelphia, the legends have a harder
edge. There is Concrete Charlie Bednarik, the Eagles'
bruising Hall of Fame linebacker. And, of course, the
Broad Street Bullies, better known as the Philadelphia
Flyers, two-time National Hockey League champions.
Philadelphia likes its athletes rumpled and bloody,
with a little dirt caked under their fingernails. The fans
like to know their sports heroes came uP the hard way,
just like everyone else in town.
Sylvester Stallone could have put his fictional
heavyweight Rocky Balboa anywhere, but he chose
Philadelphia. Why?
"Because Rocky is a Philly kind of guy," said Stallone, who spent his teens in the city and attended
Philadelphia's Lincoln High School. "He doesn't have
much finesse, but he has a lot of heart."
This is a town where no history lesson is complete
without mention of former Flyer captain Bobby Clarke
and ex-heavyweight champ Smokin'foe Frazier, a town
where grown men still get teary-eyed driving Past the
vacantlot where old Connie Mack Stadium once stood.
This is a town of neighborhoods-South Philly,
Kensington, Chestnut Hill, the Northeast-each with
its own identity. But let the Dallas Cowboys or Boston
Celtics land at Pattison Avenue and watch how quickly
the ranks close. Nothing pulls Philadelphia together
like a big win for the home team.
The day the Phillies' Whiz Kids won the 1950 Namost folks struggle to make a buck.
tional League pennant, third baseman Willie Jones said,
"Bet they'll all be smiling on the subway tomorrow."
Willie was right. They were.
"This is a great city," said City Councilman Thacher
Longstreth, former Princeton football and track star. "It
has a wonderful orchestra, a splendid art museum, fine
restaurants, and so forth. But I really believe sports is
the pulse of this community. The emotional connection
between these people and their teams is extraordinary."
Over the years, Philadelphia fans have huddled in
snowstorms to watch the Eagles win a National Football
League title (1948) and have paraded by the millions
along Broad Street to celebrate the world championships of the Flyers (7974-75), Phillies (1980), and 76ers
(1e83).
The large and passionate crowds that have supported
the city's Big Five college teams-Penn, La Salle, Villanova, Temple, and St. foseph's-have contributed to
countless major upsets over the last 25 years' Wichita
State coach Gary Thompson watched his top-ranked
tearn lose to St. Joseph's in the 1965 Quaker City tour-
nament and announced, "I'll never bring a team here
again." Philadelphia fans took it as a compliment.
Philadelphia is the kind of place where people still
stop Francis "Reds" Bagnell on the street to congratulate him for a high-school football game he played 40
years ago. What's more, Bagnell's West Catholic High
team lost that city title game to South Philadelphia
High, 18-13.
"Would that happen anywhere else?" asked Bagnell,
57, a successful businessman in suburban Bryn Mawr.
"Would it happen in New York or L.A.? Out there it's
'what have you done for me lately?' But you bust your
back for the fans in this city and they don't forget."
"Somewhere along the line someone hung a bad rap
on the Philadelphia fans. Called 'em boobirds," said
Pete Rose, the Cincinnati Reds manager who spent five
seasons with the Phillies and sparked the club to its
first-ever World Series triumph in 1980.
"There're two things Philly fans want," continued
Rose. "They want you to give full effort and they want
you to win. What's wrong with that? That's the same
two things I want as a manager.
"I hit .245 my last year in Philadelphia and the fans
never got on me because they knew I was giving it my
best every day. If you do that you won't have any problems with the fans.
"Philly is a great sports town. The parade after our
World Series win was the most awesome thing I ever
saw. There were two million people on.Broad Street.
baseman
Mike Schmidt of the philadelphia
ues to play like a rookie itll-star. At ag; 38,
on the all-time home-run list with 533. and
7987.
They were hanging out of trees and climbing traffic
lights. We had parades in Cincinnati but nothing like
that."
"Part of the reason is we suffered so much," Thacher
Longstreth explained. "When I was growing up here all
the teams stunk. The Phillies were a laughingstock.
They had a pitcher, Hugh Mulcahy, whose nickname
was 'Losing Pitcher.'It's true, you can look it up.
"And the Eagles were a bunch of roughnecks, they
were one step up from the sandlots. One year (1936),
they went five weeks without scoring a touchdown.
"You go through years of mediocrity and sub-mediocrity and you begin to wonder if it will ever turn
around. When it finally does, the emotion is overwhelming. It's as if you've been delivered to the
Promised Land."
hiladelphia has seen lean times, all right. Bert
Bell founded the Eagles in 1933-they didn't
have their first winning season until 1943,
when they merged with the Pittsburgh Steelers
for a year. Even then, the "steagles" were a less-thaninspiring 5-4-1.
The Phillies never finished higher than fourth in the
quarter century between 1920 and 1945. They lost a
record 23 straight games in 1961. ln 1954, they led the
National League by six and one-half games in SepTHE ROTARIAN/MARCH 1988
"Did we set a pattern for the other teams?,, Clarke
"I don't know.
believe
that. A lot of good
around
said.
here then. Maybe al
started
to even out."
Ln7975, the 76ers signed George McGinnis and went
over .500 for the first time in four years. The next year,
they signed fulius Erving and went to the NBA,s
The Philadelphia Flvers are off to a strong start in their bid
for the first championship in'inore than i
decade.
tember only to collapse in the last two weeks, taking
the city's heart down with them.
win, the magic
Kids slipped to
m NFL champThings hit bottom in 1972. The Z5ers suffered their
first losing season in eight years (30-52), and their most
popular player, Billy Cunningham, jumped to the
American Basketball Association.
The Flyers missed the Stanley Cup playoffs for the
second time in three seasons. The Eagles won only two
games (both by one point) and suffered an embarrassing 62-10loss to the New York Giants.
The Phillies finished 59-97 and Steve Carlton (27-10)
won almost half of those games. Carlton, in fact, won
more games than the Flyers (26) that season.
It was South Philadelphia's version of Dunkirk, but it
turned around in dramatic fashion just two years later
when the Flyers rode a new, macho image to the first of
two consecutive Stanley Cups. A band of young toughs
from Canada taught Philadelphia how to win again. In
the spring of 1974, with Kate Smith singing ,,God Bless
America" for luck before every playoff game, the Flyers
became the first National Hockey League expansion
team to win a league championship. In the process,
Bobby Clarke and his teammates hung a "We,re No. 1,,
sign over the City of Losers.
"I heard people say we turned the mood of the city
around," said Clarke, a hockey Hall of Famer, now thl
Fly
we never thought about
tha
n the job at hand, beating
the
playoffs.
championship final.
ln'1,976, the Phillies won the first of five National
League East titles. The same year, the Eagles hired a
new coach named Dick Vermeil. A trip to the Super
Bowl followed shortly.
A new era was dawning in Philadelphia. It reached
its peak in October 1980, when the phillies won the
firs_t world championship in their 97-year history,
defeating the Kansas City Royals in six games.
Fittingly, the Most Valuable player of that series was
third baseman Mike Schmidt. philadelphia fans voted
Schmidt the greatest player in the club,s first century,
yet they have booed him more fiercely than anv other
player.
fans outside the city, but it
ia's blue-collar sports men_
al
ta
s all hustle and head-first
slides, Schmidt was as cool as Passyunk Avenue water
ice. He was too aloof, too aristocratic to suit the hardhats in town.
That attitude has changed in the last few years, however. Schmidt has won over most of his critics with the
sheer weight of his accomplishments: 533 lifetime
home runs, three National League MVp Awards, and
10 Gold Gloves. While the Phillies have faded since
their last pennant in 1983, Schmidt has raised his game
to a new plateau.
"You'll always have a split-those fans who are with
you and those who are against you," Schmidt said.
"Then there're the ones who shift back and forth,
depending on how things are going. I know I,ll never
have 100 percent behind me. I'd go crazy if I made that
my goal.
"I'll say this about the Philadelphia fans: They challenge their players to the max. They put a pressure to
perform on their players that just doesn't exist in other
cities. I listen to the talk shows. These fans eat, drink,
and sleep sports. I'd say 75 percent of these people
have an opinion on the Phillies and they express ii at
every opportunity.
"I once said I would have had a better career if I had
played in a town where there was less pressure,,,
Schmidt said. "But looking back, I'm not so sure that,s
true- In the long run, playing here probably brought out
the best in Mike Schmidt . . . I know this-it was never,
ever
dull."
S
? Ray Didinger is a sports columnist for
Dailv
News:
the philadelphia
ALL PHOTOS COURTESY THE PHILADELPHIA CONVENTION & VISITORS BUREAU
THE ROTARIAN/MAFCH 1988
ftS
by Kitty Baker
ome and get your soft pretzels!" called a
street vendor across from Independence
Hall, where the Declaration of Independence was read to the colonists in 1776.
While lathering mustard on a Pretzel for a cameraladen tourist, he asked, "This your first time in Philly?
You have a real treat comin" We have museums and
lots of sculpture."
The traveler would not be disappointed. Although
plans for adoming Philadelphia were sown before the
founding of the Pennsylvania Academy in 1805, the
city's real civic commitment to art came after 1959. It
was the first in the country to Pass a resolution requiring that one percent of the cost of all new public construction be expended on aesthetic ornamentation. In
the ensuing 29 years, art-predominantly sculpturehas sprouted on Center City sidewalks'
The Pennsylvania Academy of the Fine Arts, the first
major art school and museum in the U'S., moved to its
present site at Broad and Cherry Streets in 1875. The
building itself is a smashing, detailed work of romantic
art designe{ by Frank Furness, one of America's most
creative architects. The facade is a potpourri of fanciful
High Victorian, Gothic, and French styles executed in
brownstone, pink granite, red brick, and purple terra
cotta that.work astonishingly well together. The interior
entrance's cerulean-blue domed ceiling, sprinkled with
silver stars, seems to float above the Baroque staircase.
Below, cast-bronze foliation along the stair rail leads to
opulent dwarf columns supporting Moorish arcades.
The illusion is that of a huge jewelry chest under a bit
of sky. A visit is worthwhile, if only to see Fumess's
free-spirited architecture.
Located just two blocks up Broad Street, City Hall
leans against the sky in French Second Empire splen-
dor-or
so
it
seems to some citizens. Less appreciative
Risht: The inte
of"the Fine Art
furness. the ac
e to The Pennsylaania Academy
bu free-spirited architect Frank
construct'ed in 1'876'
A statue of Philadelphia and Pennsylaania founding
faiher Witliam Penn croujns the tower of Citv Hall.
Left:
psoios rHrs pact
nND oPPostrE coURTESY THE PHILADELPHIA coNVENTIoN & vlslroRS BUREAU
Philadelphians, thinking it too garish, raise a "hubbub"
every few years and cry, "Tear it down!" Objectively
speaking, City Hall does, indeed, require an essentially
unburdened eye to respond to the mansard roofs,
pavilions, and sculpted figures that perch on its ledges.
Completed in 1901, after 30 years of construction,
City Hall evolved into a storybook in stone: Swedish
settlers and Vikings stand above the clock tower; elephants and other animals inhabit unexpected niches'
When flags are flying in the castle-like courtyard in a
sunny breeze, the scene surPasses anything in Disneyland. Patterned after the New Louvre in Paris and
larger than the Capitol in Washington, D.C., City Hall
covers over two hectares (five acres). It has the richest
sculptural decoration of any building in America, with
250 figures designed by native son Alexander Milne
Calder-many representing historical eras.
Newly scrubbed and polished in 7987, a statue of
William Penn, the English Quaker who founded and
named Pennsylvania and Philadelphia, stands on City
Hall's tower, atop its 600 rooms. Penn holds the charter
of Philadelphia in his 59-centimeter-(2-and-%-foot-)
long fingers and faces northeast toward the site of his
treaty with the Lenni Lenape Indians.
Statues of an Indian family under the north-corner
tower symbolize Penn's wish to keep peace with the
original residents when he brought his "Holy Experiment" to these shores in 1582. On a clear day, there is
an excellent view from City Hall's observation platform, 746 metres (480 feet) above street level, of the
Schuylkill and Delaware rivers and Fairmount Park's
3,443 hectares (8,500 acres)-the largest landscaped
metropolitan park in the world.
A few steps from City Hall, at 15th and Market
Streets, standing starkly elegant and defiantly playful
against Centre Square's office buildings, is the "Clothespin"-Claes Oldenburg's 13.7-metre-(45-foot-)high, 9metric-ton (10-ton) steel sculpture. Jean Dubuffet's 76metre (25-foot) stainless-steel sculpture, "Milard la
Chamarre," is another delightful surprise inside Centre
Square's main entrance.
Since 1959, emphasis has been on sculpture, but in
1891 the city fathers wanted a boulevard. Immediate
opposition arose from people afraid the trappings of
nobility would follow and that ordinary folk could not
afford the carriages necessary to parade on such an
avenue. But unsightly buildings were demolished and,
after its completion, the Beniamin Franklin Parkway
proved to be a much-loved boulevard with two splendid fountains. Copied from the Champs-Elys6es of Paris, with flags of all nations standing bright against
sycamore trees, the Parkway leads one mile from City
Hall, straight to the city's parthenon-the Philadelphia
Museum of Art.
Along the Parkway, also known as Museum Row, is
a trove of cultural institutions. If sightseeing is limited
to the highlights, it is possible in half a day to walk
PHOTO BY PHOTO COMMIJNICATIONS
under a two-story high, 55-million-year-old dinosaur
from the Mesozoic era and take a "trip to the moon" at
the Academy of Natural Sciences and walk through a
throbbing heart at the Franklin Institute, before reaching the Philadelphia Museum of Art.
An imposing Greco-Roman-style building, the museum is a repository of over 500,000 works, making it
one of the top three art museums in the country. It
houses such treasures as Cezanne's "Large Bathers,"
Van Gogh's "Sunflowers," and Degas's "The Ballet
Class." One of the great masterpieces in the Permanent
collection is Roger van der Weyden's oil on two panels,
"Crucifixion with the Virgin and Saint John'"
lso, catch Philadelphian Alexander Calder's
mobile apparition aptly titled "Ghost" and
look out the window and down the Parkway
for a view of works by three generations of ilIustrious Calders. The mobile is by the grandson. The
"Swann Memorial Foundation" is by his father, Alexander Stirling Calder, son of Alexander Milne Calder,
whose genius fashioned City Hall's sculpture. Not quite
visible from the Museum is a fourth Calder masterpiece, "shakespeare Memorial," by Alexander Stirling.
Two bronze figures rePresent Tragedy as Hamlet, the
melancholy Dane and Comedy, as symbolized by
Touchstone, the fool.
One of Philadelphia's best-kept secrets, the Rodin
Museum at22nd Street and the Parkway, is almost hidden in the trees. This major cache contains the largest
collection of Auguste Rodin's work outside Paris. Two
of the prolific French sculptor's most prominent creations are displayed outside. "The Gates of Hell," inspired by Dante's and Baudelaire's poetry and Ghiberti's Baptistry doors, massively exPress mankind's tragic
destiny in a multitude of clambering figures. Conceptually extracted and much enlarged from "The Gates"
is "The Thinker." Inside the museum, "The Burghers of
Calais," grouped in monumental heroic desperation,
catch the overhead lighting that casts accusatory
shadows.
by Auguste Rodi1t. The sta-tue is located
n'Mu{eum, which houses the largest colous French sculptor's works outside Paris.
Th.e
Philly Pops Orchestra-part of the scheduled enter_
tainment at Rotary's 1988 lnternational Conaention.
In contrast, Robert Indiana's sculpture spelling
"LOVE," on fohn F. Kennedy plaza, casts an assuring
aura. Because Philadelphia is called the ',City of Broth_
erly Love," the New York artist loaned his popular
"LOVE" statue to the city for the U.S. Bicentennial.
After the celebration, it returned to New york, but
Philadelphians had grown fond of "LOVE', and wanted
it back. Businessman F. Eugene Dixon purchased the
sculpture for $35,000 and gave it a permanent place at
15th Street and f. F. Kennedy Boulevard.
Away from Center City is Isamu Noguchi,s ,,Bolt of
Lightning," the latest addition to the city,s collection of
public sculpture. While most of the commissioned art
has been well chosen for viewing, a few works were
seemingly purchased by the foot rather than for aesthetic content. The "Bolt of Lightning,, is a Benjamin
Franklin memorial that causes one to wonder what
Poor Richard would have to say about the strungtogether 31-metre (1O2-foot) asymmetrical assemblagl.
base supporting a key and a stainless-steel lightning bolt, which more resembles a folded
cummerbund, attached to a steel kite-all held in place
by cables. At the approach to the Benjamin Franklin
bridge, traffic is confusing enough to prevent more than
a fleeting glimpse.
As for music, the Philadelphia Orchestra is the city,s
pride and joy. The beloved Academy of Music is where
the Orchestra's esteemed musicians have held court for
It consists of a steel
88 years.
The Academy's history precedes the Orchestra,s by
In 1851 a committee of Philadelphia,s socially
50 years.
prominent music lovers decided to build an opera
house equal to the best in Europe. World-famous architects Napoleon LeBrun and Gustav Runge designed an
acoustically perfect building modeled after Milan,s La
Scala. The sound, as excellent in the orchestra seats as
in the amphitheatre, is attributed to a 3.2-metre-(12foot-) deep, counter-vaulted sounding well under the
stage. One-metre-(three-foot-) thick walls of cow hair
and concrete provide sound absorption, and three tiers
of balconies are situated on a slightly upward slant for a
spiraling of sound.
In 1900, the Philadelphia Orchestra was organized
PHOTOS COURIESY THE PHILADELPHIA
aaulted sanctuary of the
4b9y,,right: ^The magnit'icent,
Cathedral of St. Peter anil St. paul.
under the direction of Fritz Scheel, the much-respected
German conductor. By corraling musicians from
Philadelphia's old Germania Orchestra and top instrumentalists from theatre-pit orchestras and various
European orchestras, Scheel assembled what eventually evolved into a world-renowned organization.
Flamboyant 30-year-old Leopold Stokowski became
the orchestra's conductor in 1912. In his fourth season
Stokowski gained prominence for both himself and the
orchestra by conducting the most sensational American
premiere the country had ever seen. This was Gustav
8 in E-flat, the "Symphony of
eight soloists, 950 choral perof 110. Publicity efforts created an atmosphere in which scalpers sold seats for $100
in an era when low-priced tickets could be purchased
for 354 to 50C. The event drew such prominence that
the Battle of Verdun raging in France took second place
in Philadelphia newspapers to lively accounts of the
performance.
After 23 years of annoyance with restless audiences
and many confrontations with the conservative
Philadelphia Orchestra Association Board over programs and policy, Dr. Stokowski found other interests
in Hollywood. He conducted periodically until 1941.
During his valedictory he quipped, " . . . I hope you
will forgive my shortcomings, just as I forgive you for
every time you coughed."
After the departure of the dramatic, publicity-conscious Stokowski, the baton passed to modest,
Hungarian-born Eugene Ormandy. Ormandy had been
an at the age of five. It is Ormandy
who are credited with honing the
ent, superb velvet tone. The tradi_
tion continues under highly regarded Riccardo Muti,
music director of La Scala as well.
Philadelphia's cultural tapestry is richly woven from
a wealth of art, architecture, music, and other attractions. Come and experience a sumptuous sample of this
city's vibrant sights and sounds.
S
o Artistic free-Iance writer Kitty Baker liaes
town, Pennsulaania.
CONVENTION
& VISITORS
in
BUREAU
THE ROTARIAN/MARCH 1988
New-
'fhe cte
by Burton E. Lipman
NCE UPON
A TIME the President of a
large corporation told me: "In my organization the cream always rises to the top."
"That sounds interesting, "I said. "How
work?"
does it
"Our best people are Promoted, so management Sets
better at higher and higher levels' Fortunately for me,
it's like an unseen hand-it works automatically-the
best and brightest people eventually rise to the top of
our pyramid. Everyone who runs something here has a
job to do, so everyone gets the best people possible to
help do it. It's in their own self-interest."
I asked if I could visit with people at various levels of
the organization just to see how this automatic promotion magic worked.
"Go ahead," the president invited, "I have nothing to
hide, just as long as you tell me what you discover."
So off I went to the lowest rungs of the organization:
the office clerks and hourly production workers. I soon
discovered that management didn't pay much attention
to these people excePt on a low-level production
problem. "Hourly employees don't get promoted into
management ranks." They seemed surprised at my
question. "No one wants to take the chance that a wage
worker, promoted into management, might show
favoritism to former coworkers."
The office clerks were hired by personnel and had
only high-school educations. Their only future: becoming senior clerks. I decided the cream must start rising
from some other level.
Next I talked to the plant foremen and office and lab
group leaders. I had heard that these were the people
on the firing line who made things happen.
"No," they corrected me. "We work too closely with
the wage earners-some are actual or potential union
members. Management isn't sure of our loyalties. We're
not considered to have high-level abilities or exPectations. Our eyes and thoughts are suPPosedly glued
downward. Management thinks we were born ro be
foremen-just look at the pencils in our shirt pockets!"
The next level, department managers, wore business
suits and reported to plant managers and functional
directors. I asked them about promotion opportunities
for the two lower levels I had already interviewed.
"Does the cream ever rise to the top from the mailroom
anymore?"
"Sure. Certain management trainees are placed in
low-level jobs as part of their rotation. Everyone knows
these are just temporary, but they give management the
excuse to claim they are promoting from the ranks. The
cream really starts rising from our level."
"So from here up, the theory does work. Is it truly
automatic?"
"Not at all. This is a bureaucracy. People above us
want to look good to their bosses, so we are measured
by how well we make our bosses look."
"But isn't doing your job well the best way to make
your boss look good?"
The first manager thought for a moment and then
answered: "My boss thinks his political enemies must
become rry political enemies. This puts me at odds with
half the people I'm supposed to work with."
Another manager said, "I have the best record on this
job anyone has ever turned in. Now my boss feels
threatened, so he badmouths me to his bosses."
Added a third, "Our company is centralized and
tightly controlled. If you try to be different and let people develop, grow, contribute, you are committing
political suicide. You can't buck the system."
Other managers chimed in: "My boss happens to like
me, but he hates the other manager in my department.
He will never be the cream that gets to rise . . ." "There's
a maverick in our grouP who constantly comes up with
new ideas. That's taken as threatening, even though he
has the organization's best interests at heart."
The cream was beginning to smell a trifle sour. Even
so, the system must be working somewhere. Next I
tried the personnel department. What about impartial
performance reviews, I asked-encouragement to newcomers-fair job-salary ranges . . . ?
"Personnel can only administer the input from the
bosses ... To keep people happy there are certain
raises for acceptable performance. But in truth (and off
the record) the system expensively overly rewards
mediocrity and insults the truly superior . . . ."
The only thing rising about the cream was its odor.
Next, I talked to each headquarters vice-president. I
found that although they had good people reporting
personally to them, they were not at all sure where the
next group of managers would come from.
Was there no system for weeding out non-Performers, I persisted.
"Flagrant misbehavior results in dismissal-drugs on
the job, that sort of thing. But it's the submarginal
people that tend to stay with us; they rarely get fired.
They're well paid if they hang around long enough.
Our managers put up with them by hiring two people
to do a one-person job (don't quote me, of course)' But
that's what all bureaucracies do. Managers do what
they are rewarded for. As long as we reward people for
building small empires and shielding us from problems
we don't want to know about, they'll be rewarded here.
Another thing: our managers don't fire poor performers
or people they don't like. They simply recommend
them for promotion in some other department."
t
t
manogemen, lable
rr how one CEO's cloim lurned oul
r be surprisingly low in butferfof)
he system, I learned, was entrenched, helped
along in unspoken conspiracy with the field
managers. "Those guys know what head_
r
quarters wants, so they don,t bother telling us
about their innovative people. They send us their
drones-their dullest clones. My best people are buried
out there in some field office."
I had one more vice president to interview-in re_
search and development. "The only way to overcome
this bureaucratic mess," he observed, ,;is to reinvent
our organizational priorities, and develop the motiva_
tion to reach them.
"But isn't your management already aware of the
need for proper priorities and goals?,,
"Sure. Plus total quality control, the pursuit of excel_
-But
lence, morale, team spirit, you name it.
these are all
quick fixes, "buzzwoids" tirat make people
feel they are
part of the team . . . "
I left the research center wondering what I was going
to tell the president. I had found some cream along the
way, I had to admit, but it had certainly been skimhed
off long before it had a chance to rise io its own level,
let alone the top. The president,s ,,automatic,, cream
separator was giving him a very thin managerial
product.
Not surprisingly, he was shocked at my findings.
"lf you want the cream to rise automatically, change
the way you measure your managers. Hold ihem aicountable for the people they manage. And reward
them by how well they recognize, encourage, train
and appraise their people-at every level. Stop giving
major promotions to stars who make a one-shot t itti"g
or product launch. Keep people on the job long
".,orrgh
to see what they can do on a long-term basis. Keep
the
comers-the bright ones-on board.,,
Moral: "Treating people fairly makes good business
sense. Your organization is just people-not machines
or buildings-so build the best corps you can. And you
do it not with a new sysrem, or a new set of formsl or
the latest book, or fad, or one-shot program-you do it
by motivation-at every level. Come down oui of your
ivory tower and see how the real world functions. ihen
when the cream does rise to the top-not through its
own power but by careful nurturing-you'll know it,s
real cream and not some synthetic manufactured by
hope and accident. Then whip it into shape through thl
best training, motivation, and promotion program you
can devise. This kind of thinking will give you Grade_A
management and rich rewards at every organizational
level."
S
tiae for 30 ttears in such corrcon',
Mobil Oil, and
companv
ardiac-pac
td a lectur
ILLUSTRATION 8Y RUSSELL RIGO
THE ROTARIAN/MAHCH 1988
Lez:er
es
is
r-
lioPlus
g
e5
by Cary Silver
n explosion of
aPPlause
greeted world-famous violinist Itzhak Perlman when
he appeared on stage as the guest
soloisf before an audience of 3,400
Rotarians and friends. Supported by
leg braces, he took his place centerstige with the help of a cane. He
spoke eloquently through his music
for the cause of the disabled. AI-
though he wa
the age of fou
only reminder
at
he
an
had been a vic
ng
disease.
Perlman joined the Toledo SYm-
enefit conary Club of
the end of
over
raised
had
they
evening,
the
$140,000 for PolioPlus.
The Toledo Rotary Club (with 503
ban75th
900
typical of what we are hearing from
sell-out event-entitled "Save-a-Mil-
counting down to the 1988 R.I. Con-
sored by District 730 and received
the support of all its 51 clubs. About
ali over the world," he saYs with a
smile. The Rotary world is now
vention in Philadelphia, PennsYlvania, in May. It is there that a
dramatic "roll call" will announce
the f und-raising results and
achievements of clubs around the
world. The goal: U.S. $120 million
or more.
March is PolioPlus Month, an
ideal time to "go public" and launch
your final push for PolioPlus. As of
2}January, the Campaign Office has
received over U.S. $77 million in
documented gifts, representing 54
Switzerland, and Belgium/Luxembourg, the first committees to reach
exceed-their target goals.
PolioPlus is Rotary's first fundfrom -and
throughout the district attended the
black-tie event. The sYmPhony was
conducted by
Yuval Zaliouk.
a Toledo
Rotarian,
raiser to call on the public for support. The program has caPtured the
imagination of Rotarians around the
world, who have responded with
their characteristic verve and deterful fundraiser in the club's history, mination. The following are some
bringing in 90 Paul Harris Fellows examples to inspire your own club
and 33 sustaining members. By rais- to reach its goal in the final months
ing a net $185,000, the club exceeded before PolioPlus Victory DaY (24
itt $120,000 goal by 54 percent in May) at the international conventhe first year of its three-year cam- tion. Help celebrate this historic
paign. The $140,000 profit will be moment!
used to immunize over one million
children against polio, while another Starting off on a successful note$45,000 will be donated to the Many Rotary clubs have found that
The concert was the most success-
Toledo Society for the Handicapped.
Such projects are music to the ears
of Walter Maddocks, the executive
director of the PolioPlus Campaign.
"These magnificent resPonses
are
concerts score successfully in helping
to reach their PolioPlus goals. A pops
concert by the Pittsburgh Symphony
Orchestra, with conductor HenrY
Mancini, raised nearly $75,000' The
lion Children Night"-was
sPon-
2,500 people filled Pittsburgh's
Heinz Hall Theater. Some couPles
contributed as much as $2,500 for
invitations to an exclusive dinner, a
private reception with Mr. Mancini,
lnd the privilege of designating
themselves or two other PeoPle as
Paul Harris Fellows.
In Charlotte, North Carolina,
U.S.A., more than 1,000 Rotarians
world's premier boys' choirs-has
visited over 26 countries' The boys
made a stop in Charlotte as Part of
their 1987 "Let Freedom Ring" tour
of the original 13 colonies' The
event, organized bY the 10 RotarY
clubs in the Charlotte area, raised
$5,000.
Stamping out polio-The United
Nations Postal Administration is
promoting the worldwide immunization of children by issuing six
stamps illustrating the six vaccineprev-entable diseases that strike
ihildren-measles, tetanus, whooPing cough, diphtheria, tuberculosis,
and polio. The theme of each stamP
is "Immunize Every Child."
The "Rotary on StamPs" Fellowship
will issue 1,000 numbered
sets
of three first-day cover envelopes
featuring these U.N. stamPs. Each of
these sets will be sold for U.S. $10
and all profits from the sales will be
tumed over to PolioPlus. Among the
1,000 numbered sets, the first 100
will be personally autograPhed bY
The gift of life-Rotarian William
O'Brien of
U.S.A., spent
most unusual
lay in an iron
need for polio immunization. In-
R.I. President Charles Keller, Dr.
Ralph Henderson, director of EpI
(Expanded Program of Immuniza-
tion) for the World Health Organiza-
tion; and James Grant,
director
executive
of UNICEF. These auto-
graphed covers are U.S. $25 per set.
he sets will be franked in
New York City, Vienna, and
Geneva. Each cover bears a
different signature-president Keller
will sign the New York covers, Dr.
Henderson the Geneva covers, and
Mr. Grant the Vienna covers. To
order a set, contact Daniel F. Lincoln, P.O. Box 000, Driftwood.
Greenhurst, New York 14742. (yes,,
the P.O. Box number is correct.)
newspaper. Bill breathed a sigh of
relief upon leaving the iron l*gand was happy that over $1,800 was
do_nated, surpassing his expectations.
He explains, "l grew up during
the polio scares of the fifties . . . anJ
today people are still dying of polio.
We must do everything *e can to
help. My main ihalleige will
what to come up with next . . . ,,
be
A crowning achievement-The five
Rotary clubs of Viisteris, Sweden.
donated nearly 100,000 Swedish
crowns to PolioPlus, and set a world
record in the process. The entire city
THE ROTARTAN/MARCH
I
988
turned out to place a "line " of coins
down Main Street, which was closed
off during the five-hour event. Representatives from the "Guinness
Book of World Records" watched as
Rotarians collected 38,000 crowns
and fastened them to adhesive taPe
along the street. The tape stretched
979.5 metres (3,200 feet)-breaking
another RotarY club's record'
The city mayor and attorneY acted
as "crown witnesses" and oversaw
the proceedings. A flea market and
auction raised an additional 50,000
crowns, and the crowd enjoYed
bands and musicians in national
costume. This fundraiser, which
proved so successful, was the first
bne that called on the general community for suPPort.
Breaking ground for PolioPlus-
The Rotary Club of Reston, Virginia,
U.S.A., is sponsoring the construction of a house theY hoPe will raise
$70,000 for PolioPlus. NearlY 100
businesses have donated services
and materials. The "Home for Life,"
valued at $450,000, will be sold in
late spring with the profit going- to
Po[oFlus. The proiect has helped to
create local awareness of RotarY's
efforts to immunize children against
polio in develoPing countries'
Groundbreaking ceremonies were
covered by local newsPaPers, a cable
station, and the Washington Post.
The Rotaru Club of ManiimuP, W.4.,
Australia,"entered fhis colorful float in
the timber t'estiaal Parade.
about polio to over 600 elementary
school-children in the towns of Olds
and Carstairs. One school turned
out in full to view the iron lung and
ask questions about its Past use.
The wagon train not onlY earned
over C$1 million in pledges, but also
received the "Best Club Proiect
Award" at the district
conference.
Westlock Rotarians proved that they
had conquered a new frontier in
fundraising.
Roundinq uP more funds-ln the
western Ll.Sl, tne Rotary Club of
of
ae
n
PolioPlus heads west-WallY
Sczebel of the Westlock Rotary Club
has always had a dream-to travel
across Canada in a covered wagon'
His dream soon became realitY as
the "Rotary Wagon Train," one of
Canada's most innovative fundraisers for PolioPlus. A team of eight
waqon drivers, outriders, cooks, and
sup"port personnel were recruited for
Their goal: to drive two
the journey.
'covered
waSons (emblaauthentic
Coto De Caza, California, sPonsored
a spring round-up with the proceeds
from entry fees going to PolioPlus.
The club raised $17,300 with its
Team Penning Event-one of the
India,
rs lor
s, the
DI
JOIN US
TO F'GHT
PAHO...
CONTRIBUTE
zoned with the PolioPlus logo)
round-trip from Westlock to Calqarv, site of the district conference-
I totat of 804 kilometres (500 miles).
Before the wagon train set off,
over 180 peoPle attended a "Poor
Boy Supper" which netted $3,500.
Roiarians from 60 clubs along the
route contributed cash and pledges,
and hosted the riders during their
joumey. The team also obtained an
iron lung, which was transPorted in
a plexigliss display. Rotarians talked
TOP PHOTO COURTESY OF ROTARY DOWN UNDER
is scheduled for 1988 with a goal of
$25,000 for PolioPlus'
Hats off to PolioPlus-It just goes
to show that You can raise funds
with the tip of a hat as long as You
use a little imagination' In Norcross,
Georgia, U.S.A., a GrouP StudY Ex-
For Verneil Martin, the cookbook
project has become a full-time iob.
She has enlisted the assistance of'her
husband, who advanced his own
money to cover printing expenses,
and Gerry Watkins, a Calgary Rotarian who serves as an accountant.
tralia. The book-now the top-sell-
i.g cookbook in Canada-is
dedicated to
world."
"all the children of the
The book is published by Centax
Canada, Ltd. To order, send a
check made out to "Among Friends"
of
to Verneil Martin, c/o Among
Rotarians of Districts 695, 696, 697,
and 698 (Florida, U.S.A.) presented a
check for $272,014 to R.i. President
Charle's Keller for PoIioPIus at a mul-
ti-district ceremontt held at
EPCOT.
Walt Disney World.
change team from Australia auctioned off their Aussie Stockman's
hats of Confederate grey with the
proceeds going to PolioPlus. Team
Leader Bob Clark of the Goford
North Club handled the spirited
bidding for the six hats and presented $9,000 (that's $1,500 a hat) to Jim
Smulian, governor of District 691.
Recipe
for success-Few projects
have been as phenomenally successful as the one cooked up by Verneil
Martin, wife of Past District Governor Doug Martin of Calgary, Ab.,
Rotary clubs across North America have had great success in using
"Among Friends" as a vehicle to
meet their PolioPlus fund-raising
goals. Several clubs surpassed their
annual goal in a matter of weeks.
The cost of "Among Friends" to Rotarians is U.S. $5.95 per copy; all
shipping costs are prepaid. The retail price is $15.95-with 910 per
copy going to PolioPlus. It is the responsibility of each club to submit a
report and to ensure that funds are
used only for that purpose.
The Rotarians of Westlock, Ab., Can-
ada, jump on'the band wagon to
promote PolioPlus (see item, page a0.
Friends, 4203-14 A Street S.W., Calgary, Alberta T2T 3Y3. Telephone
orders: (403) 243-3693. Verneil is
also considering a sequel to benefit
other programs of The Rotary Foundation of R.I.
Pedaling for PolioPlus-Those
clubs getting a late start can propel
their PolioPlus fundraisers forward
by supporting two Rotarians in their
intrepid bicycle journey of 6,436
kilometres (4,000 miles). The cyclists-Ralph Ardiff and Bob Tarlin
of the Rotary Club of Danvers, Massachusetts-invite Rotarians to
pledge a specified amount on a permile basis, with the money credited
toward the donor's PolioPlus goal.
lcontinued on pdge
Silaer is an assistant
1C!r!
THE ROTARIAN.
editor of
Canada. She has designed and
promoted her own cookbook, with
the profits to go to PolioPlus. This
one-woman enterprise is now in its
fifth printing and has raised an estimated U.S. $600,000 for PolioPlus.
This exceptional publication, ti-
tled "Among Friends,"
651
contains
over 500 recipes, selected from more
than 3,000 that were submitted and
tested. There is a wide range of classic traditional recipes, tried and true
family favorites, exciting new flavor
combinations, as well as international and ethnic specialties. Special features include a Rotarians' section,
recipes for children, amusing anecdotes, food for thoueht, and valuable household hints.
TOP PHOTO O THE WALT DISNEY COMPANY
THE ROTARIAN/MARCH 1988
A messnge from the president
The
PolioPlus
year
O.r, p.ogress in the PolioPlus Campaign is much as
we would have hoped for at this stage. Around the
world, Rotarians are responding generously to the call
of children everywhere to protect them from crippling
and death.
Different fundraising approaches are being implemented throughout Rotary. One cornmon method I
have fostered as president of R.I. is based on the premise
that PolioPlus represents a call to each and every Rotarian-an opportunity to make a personal financial commitment to children in developing countries.
The PolioPlus Campaign has been an effort designed
to take place over two Rotary years and my year-the
second year-has been called by many "The PolioPlus
Year." Yet as PolioPlus has become the major emphasis
of this Rotary year, it was never designed to detract
from the regular support of other Rotary Foundation
programs. That is why PolioPlus has been called ertraordinary, and why we say it should ra\se new money
that are "over and above" regular Foundation
-funds
support.
Fundraising is progressing well. Already over U.S.
$81.9 million has been officially reported. This comes
as a result of tremendous efforts by Rotarians everywhere. For example, Rotarians in Belgium, Brazil, Germany, Great Britain, Hong Kong, Luxembourg, Norway, Portugal, and Switzerland have already exceeded
ri
Many Rotarians are now turning their attention
toward public fundraising and community events. I applaud these efforts, but encourage all Rotarians to ensure that they first complete their fundraising among
members, before looking to other sources of support.
Remember, PolioPlus is Rotary's project-we Rotarians
have made the commitment to bring about a polio-free
world.
At last year's International Assembly, I
our scholarships? We will succeed in both.
their minimum objectives, although many are still
working toward higher fundraising goals. AIso noteworthy are the efforts of Canadian and U.S. Rotarians
who account for half the funds raised thus far, and
whose campaigns are just now moving into high gear.
suggested
that PolioPlus would be "Rotary at its best," our finest
hourl Now as I look toward the upcoming Philadelphia
Convention, which is only two months away, I know
this year's convention will be Rotary's greatest celebration. There, we will announce to the Rotary world that
Rotarians everywhere are united in a common effort for
one of the most noble and humanitarian projects ever
undertaken-the elimination of polio and protection
for millions of children.
I urge all Rotarians and Rotary clubs to recognize and
meet these two challenges-fulfilling our PolioPlus
commitments with fidelity, but not neglecting our suPport of other treasured programs of The Rotary Foundation. What profiteth Rotary to gain PolioPlus and lose
CHARLES C. KELLER
President, R.L
It can be
IHIS ROIARV WOR1II
PolioPlus Month: The R.L Board
has designated March as polioplus
Month, a time of extra effort by Rotarians as the PolioPlus Campaign
moves toward the major announci-
Council deadline near: 1 Mav 19gg
is the deadline for submitting
proposed enactments to be conl
sidered by the 1989 Council on
Le_gislation, the legislative body of
R.I. A proposed enactment
eiactment is anv
any
proposal that would amend thl
Constitution and ByJaws of R.I. or
the Standard Rotary Club Constitution. (See page 4 for details.;
major fundraising events for March
from concerts to telethons
-ranging
to tennis tournaments. For a report
highlighting successful club fdndraisers, see page 44 of this issue.
President's March schedule: In the
first and last weeks of the month,
President Charles C. Keller will visit
clubs in various parts of the United
States. Mid-month will be busy, . At press time, more than 9,500
with trips to Harare, Zimbabwe Rotarians and guests from
Z0 coun_
President Chuck will prer
Rotarv's
-where
side
at the Africa Conference of
Development and Goodwill (11-13
March)-and South America. While
in South America, President Chuck
will visit clubs in Chile, Uruguay,
and Argentina.
Philadelphia in focus: Make plans
now to attend the 1988 R.I. Conven_
delphia.-
speakers'
Jan Cartzon, chief
""".";l"t:tAXl;
of Scandinavian Airlines
(SAS).
can call the Convention Department
at the Central Office of the R.I. Sec-
retariat in Evanston (312-8dd-3000).
issue goes to
Rotary clubs
7,044,530 in
ountries and
geographical regions. Also, there are
5,495 Rotaract clubs with a member-
ship of 109,900 in 112 countries;
and 5,476 Interact clubs with a
membership
of 120,472 in 85 counFoundation report now available:
Copies of the tgg'-gz Annual Re_ tries. In 1987-88 an estimated
port of The Rotary Foundation of 10,0_00 young people will participate
R.I. (No. 189-EN-i0gZ) are avail- in Rota_ry Youth Exchinge proable, gratis, from the Central Office grams. New Paul Harris Felibws
in Evanston. The report was also included in the December l98Z issue
of this magazine.
phia" committee can provide you
with convention information ind
registration/housing forms-or you
Meetings this month:
1-2 March. . . . Orientation of
incoming directors, Evanston,
Illinois, U.S.A.
8 March . . . Investment Advisorv
Committee, Evanston.
11-13 March. . . . Conference of
Development and Goodwill.
Harare, Zimbabwe.
On the air: The fourth edition of the
Rotary News Netusork, the ,,video
magazine" of Rotary news and in_
formation, has now been mailed to
subscribers worldwide, with a fifth
edition soon to follow. For details
about subscribing to this innovative
information tool, see ad on page 55.
since 1 July 1987: 73,978. Grand to-
tal of Paul Harris Fellows: 190,499.
Documented contributions and
p]lag5 tg the Polioplus Campaign:
U.S. $81.9 million.
Future conventions of R.I.:
Philadelphia, Pennsylvania, U.S.A.,
22-25 Mav 1988.
Seoul, Korea, 2l-24 Mav 1989.
Portland, Oregon, U.S.A., 27-30
May 1990.
Mexico City, Mexico, 1-5 June 1991.
rHE ROTARTAN/MARCH
1988
47
s\t.?
NCn
rU
o t o.':
Mexico-R :,i,"r,1:ki;i;ir't*,iiil:2 " ?l
"'!;Xtr'liri
j:
miif
,:rf
mf ,?,':iT;itf',:,,:]iii!r,:;,{:;'li{
:' ti;Y
ff'f ;H
i:ir:rc Z;a loca
":if ';i:!,'T"
ii;::;;";,i'i,affies
t
,,
..t
Rotaractors
le2yre dt-y
-of
are
-The
to. needy childte'n'
,iilning
iiii:tri
';;;;' 40-Rotar a"ct clubs ii B angl adesh''There
Bansladesh
Ilt]TT
our friends from Australia, we have
a strong nevv school in which the
children can receive an education."
Promoting
cross-community Peace
The story of several RotarY clubs'
joint fundraising project on behalf of
The Irish Children's Fund begins,
like many projects Rotarians sponsor, with the special efforts of one
Rotarian who felt stronglY about
A cyclone of activitY
In Mav 1986, Cyclone Namu-one serving others. During World War II,
of the wbrst natural disasters ever to Rotarian Lou Gross, of the RotarY
hit the South Pacific-riPPed aPart Club of Northbrook, Illinois, U.S.A.,
the Solomon Islands, killing almost was a Jewish child in Czechoslovaa
200 people, leaving thousands more kia, sheltered from the Nazis bY
never
he
Lou
saYs
family.
hom-eless, and costing the Solomons Catholic
economy more than A (Australian) forgot this courageous act.
About two years ago, Lou was
$2 million.
In March 1987, Australian Rotar- struck by an account of the devastatians swept into the Solomons, ing impact of Northern Ireland's ons Young
patching up lives and schools with going
Protespeopl
money
both
of
amounts
generous
This was the first nationwide
World CommunitY Service Project
ever undertaken by the Rotary clubs
of Australia; work teams from everY
state (a total of almost 200 Rotar-
ians) combined efforts to build 79
new primary schools throughout the
Solomons.
The Australian Rotarians built the
schools
in six months, aided
bY
$700,000 for materials from the Aus-
tralian government's International
Development Assistance Bureau,
and the islands' government's organization for transPorting the
materials.
Rotary International Director/
Treasurer Brian Knowles, a member
of the Rotary Club of
SouthPort
North, Qld., Australia, said
the
tion. The auction raised U.S. $15,000
through
signed I
Picasso,
s as
and
con-
ditioning units. The funds were used
to help establish craft-production
facilities in the Londonderry area/
which will offer emPloYment to the
young people ParticiPating in the
btoetani. Mem6ers of the Illinois
ilu6s look forward to continuing
theit link with the LondonderrY
project-and, closer to home, with
each other.
East meets West
Down Under
service
graduate StanleY Yiding Xue to
itudv in the land Down Under. He
chairman of his club, he wanted to
create a project to help these young
became the first Rotary Scholar from
the People's Republic to study in
in his youth: that religious
During his two-Year course at the
University of New South Wales, the
Beijing native learned not only about
econohics, but about Western cul-
tants.
and manpower.
tvville to work with them on an auc-
people discover what he
ieamed
had
borders can be crossed.
In Chicago, Lou found an organization called the Irish Children's
Fund, Inc., which uses resources
available in the U.S. to bring
together young PeoPle in Ire,lald
from both Protestant and Catholic
communities. The Fund was created
Australia.
ture and the kindness of people. The
hosted
by a total of six RotarY
families.
The linguistic and cultural differ-
a
summer visit
to the U.S.A., a
chance to stay with an American
family, and a glimpse at a pluralistic,
multicultural society. Lou wanted to
be able to raise funds on behalf of
ences were challenges. At first, the
typical Australian greeting, "How ya
goin', mate?" produced a Polite "BY
6us," from Stanley. While seeking
work during university vacation, an
interviewer asked Stanley what his
abilities were. As the Chinese are
taught to be modest, he rePlied that
tunities for teenagers.
He traveled to LondonderrY and he iould do a little of this and a little
of that, and neither verY well. His
more than a project to aid neighbors met with members of the local Roprospective employer replied bluntan
as
to
act
agreed
They
club.
in need of help. For manY, it was tary
ly, "lf. you aren't good at what You
a first-time visit to the islands, advisory board for the local branch
do, *hy should t hire You?" This
to
which lie about 1,610 kilometres of the Irish Children's Fund and
initial setback notwithstanding,
the
job
for
opportunities
(1,000 miles) northeast of the Aus- help find
Stanley zpas hired.
to
returned
he
When
people.
young
tralian coast. The cultural exchange
On his way home to Beiiing after
on
club
his
sold
Lou
Northbrook,
with
eating
of working, staying, and
a
as
the idea of a progressive dinner
the local people was exhilarating.
Said Moffat Maena, an aPPrecia- fundraiser to help renovate a Lontu: donderry building to be used in a
tive parent in
it follow-up Program. The Northbrook
"After the cy
ild club asked the nearbY RotarY clubs
would take us
of of Deerfield-Lincolnshire and Liberour school. N
project introduced the Rotary Auslralia World CommunitY Service
Ltd. program to a "comPletelY new
dimension" in international activity.
For the RotarY ParticiPants, it was
the Fund through Projects that
would promote vocational oPPor-
A new beginning at 21
"I am readyi' were the words of
Hazairin,21, as he was wheeled into
the operating room. For the young
man from Jakarta, Indonesia, it was
the last chance for a normal life. The
chief surgeon later said it was one of
the most difficult cases of his career.
Since the age of three, Hazairin
has suffered from a vicious cancer
that has deformed his face. A pearsized growth on his left cheek affected both his eyesight and ability to
swallow. In 1986, Hazairin contacted Jack Daniels, past president of
the Rotary Club of Kuningan. Jack
rrrrpru ctrrdrrEre
helped
arrange surgery Ior
for tne
the young
Indonesian at the Royal Adelaide
Hospital in Australia. lThis unit
specializes in difficult cases of neurological and plastic surgery of the
geries endured with great courage,
Hazairin has a new face-and a n6w
lease on life.
It was this younq man's steadfast
will that kept him loing-and gave
him hope. His doctors called him an
"exemplary patient." Hazairin's visit
also resulted in the birth of a sister-
club relationship between the Ro-
As for Hazairin, he'll need a new
passport picture.
head, face, and neck.
, Several groups rallied to help, including the local Rotary club, the
Women's International Club in fakarta, and the Indonesian Heart
Foundation. The Kuningan Rotary
Club, chartered in 1986, has 29
members of eight nationalities. Despite its small size, the club raised
U.S. $15,000 to help pay Hazairin's
expenses and airfare. Corporations
such as Quantas, the Australian airline, also contributed generously.
,
Kuningan Rotarian Rodger
Thornas, a former resident of Adelaide, set aside some vacation time
to accompany Hazairin from Indonesia to Australia. At the airport,
Hazairin ignored the stares af his
face and his passport picture.
Rodger helped the young man
become acquainted with Australia
by organizing trips to Cleland National Park and Natura Farma
Centre, where he spotted his first
kangaroo and koala. Hazairin was
also greeted by the local Indonesian
residents and the Rotarians of Hyde
Park.
A few days before the surgery,
Hazairin met Vincent Matthews, a
Malaysian youth recovering from a
similar operation. "You're ugly
now," observed Matthews, "but in a
few days you'll be as handsome as
me."
Hazairin's condition proved to be
experts'
surgery
pints of
stic surTHE ROTARIAN/MARCH 1988
51
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lf you want to reach THE ROTARIAN's
half million monthly subscribers
economically do it by classif ied.
EMP0RIUM/Classified is designed for
y0ur-
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announcements
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.
. Sale, rent or exchange of Personal
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vacation property
Fund raising, collectors, books and
publications
Your cost is $3.25 Per word as a
commercial advertiser ($2.25 per word
for a three month schedule or more)
and $2.25 per word f or non-prof it ads.
For guidelines and additional
information see the EMP0RIUM
section in this issue, or contact
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ROTARIAN, One Rotary Center, 1560
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o The Rotary clubs of Skivehus,
Denmark, and ChertseY, England,
have teamed up with the RotarY
Club of Bulawayo, Zimbabwe, to install a solar-powered water pump in
the village of Manane.
. The Rotary Club of BiddefordSaco, Maine, U.S.A., in cooPeration
with the Rotary Club of Natal,
Brazil, is helping furnish and equip
classrooms in a literacy project to
Special Grants
n Natal.
Chigwell,
top U.S. $L million
The NethThe Special Grants Program
of the Roscored a record year in 1986-87,
million
with more than U.S. $1
awarded to 142 projects in 48 countries. Special Grants have doubled
since 1983-84, when 53 Proiects
grow grain on 130 hectares (300
received U.S. $510,000.
Many Special Grants awarded in acres) of land.
7987-88 are already benefitting peo- . The Rotary Club of Carlton, Enple in a number of countries. Among gland, recently provided two motoriycles to Mvumi HosPital in Tanthe projects:
o The Rotary Club of Greeley Cen- zania to create a mobile eye-treattennial, Colorado, U.S.A., is work- ment service for remote villages.
ing with the RotarY Club of Por- Prior to the creation of the service,
tovielo, Ecuador, to send an EEG for every person treated in the hos(electroencephalograph) machine to pital, 30 remained blind in the outvillages.
Portoviejo for use at the Maria Bui- lying
Rotary Club of Carlton reThe
the
for
School
tron de Zumarcaga
ports, "Contact of this kind gives
Blind.
ffi
people
in developed countries
a
more detailed picture of the life and
problems in developing nations."
Any Rotary club or district may
apply for a Special Grant from Th-e
Rotary Foundation of R.I. in support
of an International Service projecl. A
brochure (Publication No. 140) containing eligibility criteria and application forms is available from the
R.I. office serving your area. Or contact Diann Porter, Special Grants
Coordinator, The Rotary Foundation
at the Central Office of-the Secretariat in Evanston.
A formidable group
of Fellows
"Find 10 to 15 South facksonville
(Florida, U.S.A.) Rotarians who are
willing to become Paul Harris Fellows and I will make their spouses
Paul Harris Fellows."
That magnanimous proposal was
recently made by R.I. District 692
Past Governor Bob Langley to current District Governor Jim Gorman
and Crosby Dawkins, president of
the Rotary Club of South Jacksonville, Florida.
Less than a month later, in late
December 7987, 30 members of the
South |acksonville club were recognized as Paul Harris Fellows
the largest groups of Ro-among
tarians to receive the honor at one
time. Fifteen of the Paul Harris Fellow contributions are earmarked for
the PolioPlus Program. The remaining 15 will be used for scholarships
and other programs of The Rotaiy
Foundation of R.L
Anniversary clubs
Four clubs were elected to membership in the International Association of Rotary Clubs in March 1913.
Canada-Ontario: Toronto.
Krs
U.S.A.-Alabama: Birmingham.
A
FI,IRNITT]RE AND
ACCESSORIS
Indiana: Indianapolis.
Wisconsin: Milwaukee.
special salute
to
these clubs
upon their 75 years of service.
Twenty-nine clubs were admitin Rotary Inter938. Congratula-
s upon their
50
Argentina-Comodoro Rivadavia;
General Alvear; Nueve de lulio;
San Martin.
Canada-Nova Scotia:
North Sydney.
Ontario: Durham; Port Elgin.
Portugal-Figueira da F6z. Sri Lanka-Negombo.
United StatesAlabama: Wetumpka.
California: South Gate;
South Pasadena.
Georgia: Jefferson; Millen.
Indiana: Rockville.
Iowa: Britt; Grinnell;
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Kentucky: Bellevue;
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Michigan: Gladwin.
New Jersey: South Plainfield.
Oklahoma: Edmond.
Pennsylvania: Mverstown,
South Dakota: Canton.
Texas: La Porte.
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THE ROTAFIAN/MARCH 1988
lT's lN o.
A comprehensive, informative book
on the seven countries of the South
Asian Association for Regional
o
fust in time for
MAGAZ;INE
MONTH:
,,YOUR
EYE ON
ROTARY,"
The NEW
Slide Show
about
THE ROTARIAN
o An ideal chance for magazine program chairmen to
show what The Rotarian is
all about.
o This 12-minute, four-color,
contemporary Presentation
highlights The Rotarian's
dedication to bringing
clubs the latest RotarY
news.
ORDER TODAY!
ORDER FORM
Delivered Price $29.00
439-EN
Quantity
Total
State- ZipCheck one:
tr Check or money order enclosed
!
!
bill Rotary Club
bill me at this address:
Mail to: Rotary International
One RotarY Center
1560 Sherman Avenue
Evanston, l[ 50201, U.S.A.
54
Rotarian authors
Contemporary African
Poems:
Universe in Focus, by Chief 'Lai Joseph of Lagos, Nigeria (Dubeo Press
Limited, 29A Berkley St., Lagos,
Nigeria, U.S. $10.00, UK L6). A varied collection of modern poetry by a
Lagos-based lawyer, TV journalist,
and newspaper writer and editor.
The poet's subjects include nature,
potitical leaders, the countries of
Africa, drug abuse, and human mortality.
o The Scarlet and the Brown, bY
the late Edward f. Blankman and
Thurlow Orr Cannon of Canton,
New York, U.S.A. (St. Lawrence
University, Canton, NY, $12.95). A
history of St. Lawrence University,
takin! its title from the official
school colors. The late Professor
Blankman was a faculty member at
the university for 40 years, and Rotarian Cannon was the universitY's
director of public relations for 20
years. Both men served as president
of the Canton Rotary Club.
The history ranges from the 1915
"debate" over whether to install a
campus telephone to the Vietnam
War protests, on-camPus drug busts,
and service employee strikes.
o Building a Better You, by Robert
Cooperation: Bangladesh, Bhutan,
India, Maldives, NePal, Pakistan,
and Sri Lanka. In almanac fashion,
the author Presents each nation's essential statistics: brief history, form
of government, resources, economic
status, communications sYstems,
and other facts.
o Job Sharing in SingaPore, bY Dr.
R. C. Cooper of SingaPore, Singapore (Published bY the \otarY
etuU of Singapore, Orchard Point,
P.O. Box 184, SingaPore 9123, no
price given). A suggested solution to
ihe country's longterm Problem of a
limited workforce. Job sharing, a
system of permanent Part-time empioyment, is two people sharing the
iesponsibilities of one full-time job,
with salary and benefits pro rated.
The author suggests that job sharing
will expand the indigenous manpower supply by bringing more
women and older (over 55) workers
into the workforce.
o Simpson Speaks on History, by
Colonel Harold B. Simpson of Hillsboro, Texas, U.S.A. (Hill Junior College Press, P.O. Box 619, Hillsboro,
Tx 96645, ISBN 0-9121.72-3r-2,
$12.00). An anthology of six historical presentations. Most concern
Texas or the U.S. Civil War. Among
the essays: "Camels, feff Davis, and
Texas," the story of the Confederacy's experimental use of camels to
help supply forts in the SouthwesU
"The Audie Murphy Story," and
"Booze in Battle and Bivouac," an
examination of the drinking Problems of soldiers and officers in the
Civil War.
o Why Keep Making Others Rich?,
by I.n. Daub of Nantucket, Massachusetts, U.S.A. (Reality Books LTD,
P.O. Box 824, Lansdale, PA 79446
$10.95). An advice and guidebook to
home mortgages and banking from
a layman's perspective. The book includes a simple, workable, do-ityourself strategy for mortgage Prepayment and/ or refinancing.
i Who's Gonna Cover 'Em Up?!:
Chapet Hill Uncovered 1950-1985,
by Roland Giduz of ChaPel Hill,
United States Jaycees.
o SAARC Facts and Economic De- North Carolina, U.S.A. (Citizen
velopment, by M.L. Rahman of Publishing, Box 44, Chapel Hill, NC
Dhaka North, Bangladesh (SARC 27514, ISBN 0-961.5867-0-2,
Association, Dilkusha C.A., Dhaka- $14.95). A lighthearted "portrait" of
Charles Payne of West Monroe,
Louisiana, U.S.A. (Westem Pride,
Inc., P.O. Box 1816, West Monroe,
LA 71.291, $4.00, postage and handling included). "Action," saYs the
author, "is the difference between a
plan and a dream." A guide to Personal and career success, based on
the author's own achievements in
overcoming adversity and attaining
ambitious goals. Foreword bY Dick
Robinson, 1975-76 President of the
2, Bangladesh, Tk.400, U.S. $25'00).
lcontinued on Page
551
$ YOUR CLUB READY FORVIDEO?
Iluring his official visits to the 42 clubs in Ohio, District 66g, Governor Nelson French
has been urging clubs to use R}TARY NEI,7S wnrwonl( (lRNN), bi--Lrrtrrry
"
magazine of Rotary information.
"iaro
"l knew that the
at our district
as
eo*lons certainl
rrrr
r
.
or our ten group
taPe
iater
It.r
tion among his three to five clubs. Each
each
edi_
clu
out_
standing programs."
THE ROTARY NEWS NETWORK also has public relations value, says Governor
Nelson.
"our Zanesville
prglident, Allan Land, is putting RNN on his ielevision station, so
much of eastern Ohio will have a chance to see nfVHl, f"hint what that's going
to do for itotary's image."
"Get ready for video!" Nelson.is lelling his clubs. "Challenge a couple
of your good
members to donate a VCR and a sizable-scieen color monitor to Ihe club. Failing
tfi"t, U"v
them .from your club funds. Keep them with your club equipr*i ro theyyre
available. "
"My prediction," says Nelson, "is that two or three years from now, the
average Rotarian is going to know qbout a 1,000 percent more about Rotary worldwide
than bef6re. RNN
is going to be that useful. What a teriific addition to the Rotary communications
packagel;;
lllb
;i*;t:
Please enter my club or me as a subscriber to the ROTARy NEWS NETWQRK:
RotaryCJubof-
Send
Check one:
Network
Check oner
Bill my Rotary CIub
Bill me pensona)Jy at the fo)Jowing
address
VHS_Beta
Availableinotherbroadcaststaodards,
-Subscription cost: tJ.S
9120 for six newscasts produced iD 1gg7_88 and
distributed by airmail Sample tape U.S. g20.
PHOTO COURTESY; GEORGE gNyDER
Return form to: ROTARY NEWS NETWORK
-
Rotary International
One Rotary Center.1560 Sherman Avenue
Evanston, lllinois 6020] . tJ.S.A
vevance law, 53 years.
lcontinued from page 541
ihe Chapel Hill
from some 2,000 local newsPaPer
communitY, drawn
ilarland A. H6fer of East Rochester, New York, U.S.A., automobile
sales managing, 50 Years.
Fred W. fenkins of Glen Ridge,
New Jersey, U.S.A., formerlY real
estate agency, 50 Years.
].
ROTARIANS!
photos.
I
ENJOY A GREAT 2O.DAY
FUN.SPLASHED ADVENTURE
VISITING NORWAY, SWEDEN'
DENMARK, AND A FESTIVE
CRUISE TO FINLAND. $2805
August 25-SePtember 13
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BRONZD
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Des€ners & Msufeturers,
N
rrAtrolrAr
96
or
State of the Nation, by Trilok
Nath of Delhi, India (Marwah Publications, H-39, Green Park Extn.,
New Delhi-110016, Rs 60.00, U'S.
$12.00). Not long ago, Trilok Nath
retired from a distinguished career
in the India Police, a career begun in
1939 and reaching its aPex in the U.S.A., formerly livestock feeding,
post as inspector general of the 50 years.
Police of the State of Bihar. During
his career, Rotarian Nath wrote In memoriam
frequently on law-and-order topics.
In this book, he takes an overview of
India's government and societY, and
offers a variety of solutions to that
nation's dilemmas.
Rotarian Nath has also Published
National Security (B.R' Publishing
Corporation, Delhi-1 10052, no price
author
rne aurlruf
oooK/ the
given). In
In tnls
this book,
glven).
Iocuses on terrorism, drug traffic,
s in Punoint plan
all
these
areas, as well as stePs to be taken to
fortify the police force.
1710 Orrlngton Avenue, Evanston, llllnols @2O1
Operated by The Management GrouP, Inc.
EUR0PE
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o tgll, Geimany: VictorY and Defeat, by Robert O'Hare of Flagler
Florida, U.S.A. (Vantage
County,
-516
W. 34th St, New York,
Press,
NY 10001, ISBN 0-533-06868-1,
$12.95). A history in poetic form of a
crucial year in World War II, when
Rotarian O'Hare was a sergeant in
the British Army. The author's
poetry details army scenes on and
off the battlefield.
01
630 939 F
The followi
achieved perfe
years or more.
I
special
salute
50
and
this
exemplary record:
|ohn A. Ashton of Carrollton,
years.
3500 Paradise Road
Las Vegas,
TELEX
Nevada 89109
180010
(7021 731-2O2O
Wilmington, Oh., U.S'A', 1937-38.
foseph W. Fichter, Hamilton, Oh.,
U.S.A., 7939-40. Talton K. Stone,
Elizabethtown, Ky., U.S.A., 195253. George Charlton DaleY, Bilston,
England, 1962-63. William L.
McAstan, Glasgow, Scotland, 196364. Hildor Tillinger, NorrkoPing,
Sweden, 7966-67. Henri Grandiean,
Lvon, France, '1.969-70. Harold El-
^A,tctrison, Skokie, Ill., U.S.A',
1970-71.. Norman A. GraY, Mans-
tibtt
field, Ma., U.S.A., 1970-71. lohn
Stephen Hart-Jackson, Hexham,
England, 7970-71. Marion Burns
Robinson, Cayce, S.C., U.S.A.,
ave
Ohio, U.S.A., retail variety stores, 53
'EVeRfW^MvtlE
and Dr. ]oaquim Domingos Martins, Londrina Sudeste, District 453,
Brazll.
100%ers
NN
Ydator IIU'
Emery "Em" KelleY of Bing-
hamton, New York, U'S.A., formerly- photo-engraving, 67 Years.
elarence F. Lawless, Will Rogers
(Tulsa), Oklahoma, U.S.A., formerlY
Music education, 50 Years'
Gerald N. Pearce of South Venice, Florida, U.S.A., formerlY banking, 50 years.
Merle Soults of Tulare, Califomia,
SCANDINAVIAN JUBILEE
Frank M. Buniak of Hamtramck,
Michigan, U.S.A., formerlY window
cleaning, 50 years.
Leon S. Haas, |r., of OPelousas,
Louisiana, U.S.A., title and con-
Japan, 7978-79. R. Gordon Judge,
F6rt William (Thunder BaY), On',
Canada,7986-87.
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THE ROTARIAN/MARCH 1988
Named ScholarshiPs
ThankYou
For The Gift of A Lifetime
memorabilia, cards, POLITBASEBALL
-rcnf
Pins, Ribbons, Banners, AUTOohaPnS, sTocKS, Bonds wanted -High
Jriies oaid. PAUL LoNGo, Box 490-RL,
South Orleans, MA 02662, USA.
WORLD FELLOWSHIPS
Mention
the Rotarian
when writing
advertisers
GuIourtNns
national understanding'
aP-
proval of publisher'
2. Advertrisements are Pub-
lished as sPace Permits; we
ftJlg
ary Foundation is such a-gift:
of-notary who have provided the "gift
cholar, our deepest and most sincere
1. All advertisements are sub-
iect to acceptance and
upport many causes" 'have many effects'
i.tflrl"tt"" - for a lifetime --a persons
gifts have the potential to affect inter-
A
But
inte
gratitude.
cannot guaiantee- date of insertion.
3. All advertisements must
be prepaid.
a. beidline for advertisements is the 10th of the
second
month Prior to issue'
5. THE ROTARIAN assumes
no responsibility for any service other thah Publishing
paid advertisements in this
secuon.
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per word for commercial adiertisers ($2.25 Per word for
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adveitisers. TelePhone
number counts as two words.
Send advertisement to'. Em'
porium, One RotarY Center,
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s imPortant international
For more
information, contact your district annual giving chairman or:
Barbara Longworth, Advancement Supervisor
The Rotary F6undation ofRotary International
One Rotary Center
ts60 Sherman Avenue
Evanston, IL 60201' U'S'4.
i,ETNNS ITS
PECIALCW
By Curtis Casewit
is sdll a gatis pleasure.
rf
I
I
I
he most popular
beaches are-still in
Waikiki, about
miles from
11
the
now has 125 hotels (with some
28,000 rooms), 150 condo highrises (with 9,000 units), about 110
cities are this friendly. Good weather
and good recreation and the blue
Pacfic wrth palm trees must have
(C) Jim Tuten
aboald one ofthe manv dinner cruises.
One after a4other, the higtrises light
up. All the big U.S. hotel chains are
Snrbatlwrs,lwtels dot
WaikikiBeach
represented here.
night Just survey the skyline from
The Big Island
The natives call the mountainous
4,038-square-mi[e isle of Hawaii
csntiru,ted an
rcxt
page
Advertising Travel Supplement
1
to reach, thanla to inexpensive compact car ren$ls.
Tennis has also long captured the
^
Maui. The travelers arrived in droves
all of last winter. Mauls massive hotels
were booked almost to caPacitY
tlroush the end of summer- esPe'
ciallv on the thnee'mile- long Kaana'
pali Beach.
^
Maui currendv boasts
about
14,000 hotelrooms; one ofthe countY
officials admits that his island is a
sbianger to .slumps
that can plague
somJPacific islands. The Kaanapali
Village Resort, which has its own
arsttip and an army of guards with
Beach hotels alone account for some
500,000 travelers a year. The Maniotg
which was built to accommodate
The Big Island also allows the
ambitious visitor to snorkel, swim,
spearfrsh ake scuba diving lessons,
hike a mountain trail and even skiallon
banana forests! Spectacularr waterfalls! Fields of wild orchids and antirrhinums! The island's" leeward" side,
rkii.rg
white
Kea.)
tent elmpers, RV-camPers are in
evidence on the volcanic heights of
Maui
There seens to be unbounded oPtimism on the tourist-blessed isle of
Breakfast, comPliments
of the house.
It's iust one o
hopefuls recendy cruised in
three
chartered boats to aack down the big
makes staying
sucn a speclal
free broihure,
Sunset Magazi
exists, away from the center
of Waikiki, a small, quiet hotel
that takes Pleasure in Providing
genuine, personal service. The only
hotel on the best beach in Honolulu.
Surrounded by the green open spaces
of Kapiolani Park, it's the Perfect
hideaway for the experienced traveler
Rates from S8l to 53l0
For reservations. see your travel agent
or call Toll Free:
U.S. E Canada: l'8fl!42 l'8795
f'l-lhere
I
I
Room rates from $99i single or double. Breakfast
not available with special rates or tour packages.
Good through 12/ 20/ 88. Cratuities not included.
88 add S7o
send me a fJee Hawaiian Regent Brochure
' 72 / 21 / 87 -3 / 37 /
The "Volcano GoH Course" maY
have Hawaifs most intriguing location, iust a few hundred meten from
the Kilauea crater. In addition, the
eolf- minded traveler has acces to
eight public courses- all of them easy
2 Advenising Travel SupPlement
Plear
City_
State-
zip-
Mail to: Director of Sales, Hawaiian Regent
Hotel, 2552 Kalakaua Avenue, Honolulu, Hl
95815, 800-357-5370
Callfornla: l'8D2r24197
The Kaanapali Beach hotels
are
ts green acres are
flamingos, black
. and even South
African penguins. The Hyatt's intimidating 22 stories and immense
lobbies are lhed with a $2 million
ldhoslibrary.
can be
recommended for its function as a
resort with everything a vacationer
could dream of.
Each of the seven hotels went in
for large shopping arcades, assorted
Diamond Head Crater is
a stmbol
of Haweii
Veii
Mahoney/Wasserman & Associates
can use the hotel- ro- hotel iitnevs.
Taxi uansporration to the airport
costs a small fortune.
Maui's Kaanapali Beach Resort
old. One can easilv
trnderstand its success by aking a
walk along the golden sands. [.ook
toward the India-ink-blue sea. The
mysterious multi- colored mounains
of Molokai sand out on the hodzon.
Maui's own blue-green and och,re
is now 25 yean
Some parts of Maui are owned
by the Amfac conglomerate, which
grew from a small store to a $Z billion
enterprise. It includes some ofKaana.
pali's many condos, which orisinallv
sold for $40,000 and now seU foi
15 times that much. The cranes are
mayor has hite
to keep up the
land," he saw.
don't want to
condos and the \Taiohai Resort sit in
an immense boenical garden of torch
your hotel windows, exotic
birds
twitter from dawn until before dusk.
Kauai is no berer than Tahiti. Among
the Hawaiian islands it is not too weii
known.
Kauai
The natives call the island of Kauai
Motorized
guests complain
about
your hotel - and later during your
say- rs th9 rich, wild tropical vigeta,
tion. The beaches at the \i7ailua ioast
are framed bv all coconut palm for-
nes is ideal for hiken, backpackers,
contiruted on rwxt pdge
Advertising Travel Supplement 3
the road becomes "nu Pu kanla" "two hills that follow one another."
You hike up to a mwerious unmarked
boulder field which you're told,
once held a sacrificial Hawaiian tem-
oregano) ;
ho.ir each
and a
isiand
smaller airlines island hop, too. Aloha
sometimes lets you have a rental car at
a rock bottom rate.
Hawaiian weather tends to be monotonous; temperatures alwaP seem
to hover rr the 80's daY and niglrt,
with warm breezes.During the winter,
'both
as
stops consume an
visitorrand visited dis-
"talk storv."
An imporant local horse stable
Akho
flv to
and some discount fares. Numerous
remote
center
a good
" dme
Clothing
and cololful
wrinkle-free
tranquil You mightbe at the end of
the world.
This isle
is
s[ow. No taxis, no traf-
fic liglrts. No fast food chain even.
Molokai has no movie *reare, no
elevaton, no neons. DeveloPment
remains minimal The natives, these
tue Hawaiians, are afiaid of over'
cause all its roosters crow
at4 A.M.
Onthe otherhand, where elsewould
vou get "Holo H.olo Kai" French
io"ri papaya-batter hotcake-s, - or
Hawaiian-crepes with aopical fruit
time.
for brealdast?
from the mainland. If you are saYing
de, the flight attendant told him
gendy, "TaLe it easy. Please relax
You're on Molokai!"
In all, there're only6,000 inhabimnts who, as local authoriry PhiliP
or
sandy
E4:' ::::::
eries
1t*?:1:
will
out.
Check a uavel guide forgood resaurant choices. Avoid axis on Oahu;
Leave some room in Your suircase
vou spotlots ofMynabirds and quail,
partridge, white egrets along the
is
roadsides.
Quiking
Molokai became King KamehamenaV's favorite place forhunting.
Nowhere else in Hawaii do You get
such a deep sense of history and
widely available in many price nnges.
is very much alive, with dis-motifs and high
Hawaiian
tinctivJ
home items.
4 Advertising Travel Supplement
Travel Tips
Waikikf
s
bigness means variety along
centers and bazaars burst to life; foot
Panaewa Rainforest Zoo is the thing,
complete with displays of Hawaiian
flora- and fauna. Above the citY is
Highway
ectacular
: Kaouna
island's
The
Falls.
Falls and Akaka
traffic bustles here even at 10 P.m.
The Hard Rock Cafe, a 250-
seat
move in quickly at the 4,000-foot
alntude. lf ihopping
is
on your agenda,
Hrlo Hattie's Fashion Center on
Kanoelehua St. is well- known in the
islands for is line of tropical clothing.
There
is
even
you'll find
(96r-3037).
made reef,
andshows
deep valleys.
a
tour of the workshops
Maui' s volcanic masses are linked by
at the picturesque Waimea Falls Park
on the nordr shore, a magrrificeng
manv- nered botanical garden.
In Hilo, on *re
" Brg lsland" .of
Hawaii's largest town, a vrsit to dre
meanscheap)
of Haleakala
Seven Pools. Glass- bottom boats are
the best way for non- snorkelers to
view the coral reefs and mynads of
topic:l fuh. The Ln'Wa (f:,61' 339/)
.-ir.t out of Lahaina several dmes
each day.
Rotary Make Upt
For Rotarians who are vacationing or
on busines in Hawaii, making uP
14 of them are on the island of Oahu
where Honolulu and Waikiki are
located.
Most clubs have luncheon meetings'
A t^ark Lr Hawaii
Time
Club
MONDAY: East Honolulu Noon
Noon
Kahului
Noon
Honolulu
TTIESDAY:
Noon
Soufi Hilo
Noon
Kehei
1?.15 nm
Waikiki
WEDNESDAY:
Noon
Maur
Day
norn around 10 or 11 dollan.
Here's a day-by-day breakdown of
where to go foryourHawaii make uPr
6 Advertising Travel SuPPlement
Ponery Restaurant, Kaimuki
Maui Palms Hotel
Royal Hawaiian Hotel
Hilo Hawaiian Hotel
lntercontinental Hotel
Ourngger Prince Kuhio Hotel
MauiCounrv Club,
Soreckelsville
THIIRSDAY:
Poipu Beach
7:30 am
KaPaa
Noon
7:15 am
MeaoPolitan
Honolulu
Ala Moana
and tie. Aloha shirts are most appropriate. Meai prices range from a low of
$z.oo to a high of $15.00, with the
Meeting Location
Noon
Noon
Noon
[-aharna
'lUest
Honoiulu Noon
Noon
Hilo
Noon
Kauai
Kona
Shiraton Kauai Hotel
Sheraton Coconut Beach Hotel
Plaza
Club, Downtown
Ala Moana Hotel
Kins Kamehameha Hotel
Royal l-ahaina Hotel
Hawaiian Hut, Ala Moana Hotel
Hilo Hawaiian Hotel
Kauai Hilton Hotel
PolioPlus ...from page 45
The two men, both over 45, plan
to push off from the coast of
Washington in late May, and pedal
through Idaho, Montana, North
Dakota, Minnesota, Wisconsin, and
Michigan, across to Ontario, Canada, then back into upstate New
York and homeward via Vermont to
Boston's north shore. Rotarian Don
Ingraham will precede the cyclists
from town to town in a van, while
assisting in the logistics and collecting funds along the way. The team
hopes to stay with fellow Rotarians
en route and attend meetings whenever possible to report on their ad-
Miniature Custom Banners
Want a wonderful way to leave a lasting impression on visiting Rotarians? Just give them
a miniature club banner of special design as
a good will gift. Many Rotary Clubs find it
extremely effective to trade the banners and
build international Club displays, too!
We can give you any type of special feature
you wish in the design. Write for further infor-
ventures.
Ralph, an attorney, has already
raised $30,000 in two months in
support of the project. He is training
to run in April's Boston Marathon
(42 kilometres [26 miles]) in order to
be "lean and mean" by the time of
the bike trek. His partner, Bob, is a
retired Air Force lieutenant colonel
and travel agency owner. He has
only one goal-to finish.
The team has a four-pronged plan
of attack: to solicit pledges at the local and corporate levels; encourage
the 40 other clubs in District 793 to
participate; invite all clubs along the
bike route to make pledges and publicize the cause; and publicize the
effort in the media. Bob and Ralph
agree that it is not important whiih
club receives credit for the pledges,
since it all goes to the same cause,
PolioPlus.
For more information, write Bob
Tarlin, Reservation Terrace, Newburyport, Massachusetts 01950,
U.S.A. If there is sufficient interest,
an 800 telephone number will be
provided to give updates on the cyclists' location and progress. Clubs
that wish to contribute to the race
should remember that the proceeds
will be applied to their own club's
fundraising campaign.
The home stretch-There are only
two months until the final countdown at this year's International
Convention, which will determine
the outcome of Rotary's historic attempt to reach (and surpass) its goal
of $120 million. In this final push for
PolioPlus, use your creativity to
iurge ahead in the home stretch.
Remember-you are limited only by
your imagination!
mation, enclosing, if possible, a photo or rough
sketch of the feature you want. We welcome
your inquiry and naturally, there is no
obligation.
STOCK BANNERS
We have a large selection of miniature stock
banners to which we add name of your city and
state. Prices sta7tat.............$2.35"a.
pric6 FOB Chicago
Send for catalog
ANOTHER BIRTHDAY
I teII myselt, it
need not make me
anything but what I am.
We alone cross ow date lines
reluctant, ruetully aware
of what they mean and what they are:
creaturcs with wings, creatwes with fins
ctoss and rectoss them evety hout
and tind themselves no less or more
than anything they were betore.
The TRAVEL and ADVENTURE
FILM SERIES
I tell myselt, whatever messages
the mirto4 time's messenge4 delivers
Your passport to effective fund-raising
Phone 1-800-541-054'l for free information
In Michigan and Canada
1 -61 6-459-9597 collect
WINDOES TRAVELOGUES. INC,
and I receive unwillingly,
need not dim or diminish me.
Though even one day at a time
adds up and totals an amount
far more than I could wish to count,
as each day brings some golden
Mention
the Rotarian
when contacting
advertisers
moments
that glimmet among those of lead,
I teII myselt, add those instead.
E. B. de Vito
(May to Nouember departures)
Historic Sites o The famous International Seaway
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THE ROTARIAN/MARCH 1988
b don't
We'll help you
min
losing mona1,
il we can get
u to tfy us.
fi2 aday, or less*
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Straight, curved or
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Sm@th, comfortable, easy-to-use
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Wheelchair lifts and
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also available
EnFy Outdoor Drcellence
with a @aznbo
FOR FREE BROCHURE. WRITE OF CALL
1-800-782-1222
tN
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s19.OO
a-tfri,ffi\
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*gased on typical straight installation at mtB SRP
8'eave helght
Complete set constructlon
amotTized ovet 60 months
drawlngs and materlal llst for
you or contractor's use.
II{AI{ESYOUNl}Iffif
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Coins & Curr6ncy, Inc. of Montpelier, Vermont is confident that
once you try us, you'll decide to
use our rare coin services again
and again. That's why we're will-
ing to risk losing money with
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I
lere's the offer. For as long
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customers guaranteed Very Fine
Morgan silver dollars in preJ904
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Send $19.O0
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Feed on the food and the fun vou'll find in
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cartoons. Recioes include Bo-Peeo Cas-
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great
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port
plus
$7.95,
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1,010,174 ADUTTS
payable to G & G Enterprises and mailto
READ THE ROTARIA]I
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Box 14255. St. Paul. Minnesota 551 1 4
MOIITHtY
Numismatic Association. ln-
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to sup-
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$25 each, half-rolls of 10 for
$225 (save $25), and rolls of 20
l. b n h.TnUTH?
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for postage and handling. lS-day
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USE THE TEST
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"lt is Better to Light a Candle
than to Curse the Darkness"
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Perlect Attendance
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POLlOPlu3
Etfort
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AII merchandise made exclusively to be offered by Philadelphia Rotary.
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Please ship souvenir plate(s). Send
ouAN'ry , ot
Souvenir Neck Ties. Send
,at
NAME:
_l
EA.H
$15/EACH
MAIL TO:
P H ILA DE L P H I A ROTA RY C LU B
ADDRESS:
STATE:
1422 Chestnut Street
I
I
Philadelphia, PA 19102
88"/" of THE ROTARIAN Subscribers
bought goods and seruices by
Mail Order in the Past year.
The exciting Mantis Tiller/Cultivator
is changing the way Americans
garden. lt weighs ,just 20 pounds, so
anyone can use it. lt starts with a
flick of the wrist . . . cuts through
tough soils. . . turns on adime.. .
weeds in and around plants, betvveen
narrow rows and along fence lines . . .
and runs all day on a gallon of gas!
What's more, with its inexpensive
attachments, it quickly becomes a
furrower, lawn aerator or de-thatcher,
a power edger, or a hedge trimmet!
25 FREE PAIRS
Best of all, you can try the Mantis
risk free! lf you don't /ove it, simply
return it lor a full refund.
Mantis tines are guaranleed for life
against ever breaking and its engine
has a Lifetime Replacement Agree-
It---ztPi _PHONE:
rZ5) 565-8377
I
Full-Month In-Your-Garden Trial
-
Wright Arch h'eserver' Shoes
ment!
Why spend another season without
the little tiller that's changing the way
Americans garden?
Yes! A FREE pair of America's finest men's shoes will be
given to 25 people who answer this ad by May 31.
We will draw 25 names from those who send for our
FREE gatalog. Each will choose any pair of WRIGHT
For free details call toll free,
800/344-4030.
(ln PA, 8{!0/342-0052.)
Or mail coupon todayl
ARCH PRESERVER SHOES in our catalog!
Mailthis coupon for FREE catalog and YOUR
chance to win these famous shoes.
@1988 MMC
Executive Shoes, Dept. 248, Box E
Rockland. MA02370
Enter me in the Free drawing, and send Free catalog of Wright
Arch Preserver Shoes.
(PLhASb PHIN
I)
llanlb tandacturing
MAIL
THIS
couPoN
Have you ever worn Wright
Shoes? yes
tr
no
!
Co,
'1458 County Line Rd Dept.8033
,
Huntingdon Valley, PA 19006
I
!
':,
I
Please send me inlormation on the Mantis
Tiller/Cultivator, and the FULL-MONTH
TRIAL.
fi
E
I
IqD4Y!
#
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s
Qirto
Wt4 @E:
7i^
\+ti+
4+4\
tF&+
Ff+F
W
M
.KJ
8 time Nat'l X C
Ski Champion
Olympic Silwr Medalisl
r,\,lorld Cup Wnner
Send for FREE INFORMATION
regarding our lull color custom
designed LOGO WATCHES lor
your firm, club, school, organizations, etc.
Your logo, photo, ad copy, etc.,
is the dial of this handsome watch
for men and/or
women.
Highly
a@urats with a super thin quartz
movement, genuine leather band,
ings, Banquets, etc. Humorize your
sweep second hand
Our 16th year. Current issue,
& a full
one
year guarantss.
Fully equal in quality to some of
the finest quartz watches on the
market today, bd at only a fraction
ScientiticStudy Banks
llordicTnck
#l
In tests of exercise efficiency at a maior
university, NordicTrack burned more
because Nordiclrack is more complete
than an Exercise Bike.
r
o
according to the.individual muscle
strength-no maior muscles are overstressed or under-worked.
because l{ordicTrack has inertial
resistance not available on a
Shutf le-Iype Ski Exerciser.
Other ski exercisers use less efficient
frictional resistance with a resulting
calisthenics-like feeling. NordicTrack's
unique flywheel resistance for a life-like
feeling of smoothness and continuity
is matbhed only by real skiing.
Burns Up To 600 Calories per
Fr
eo!
tAlo,rarTrack
u-t v.vll
Jonathan Blvd. N., Chaska, MN 55318
305C8
o Pst 1986
141
1rO23
watches.
Write on your letterhead for full
details today. The ideal gift.
WORLDWIDE
POSTAGE
LOGO WATCHES
P.O. Box 780254 -R
Wichita, K5,67278
STAIIPS
-
oNLY $3.OO!
All Different! All Gen-
uine! Value-packed
collection to introduce
you to our sP€cial
offers. collector's
catalog, and approval service. Other exciting
stamps included. Buy any or none, return
balance.
ATTENTION
CLUB
WILTON STATP GO.' DePt. RT3
P.O.B.85O, WILTON, NH 03086
OFFICERS!
ovER 300 cruss
Adds important upper body exercise.
Provides more uniform leg muscle
usage,
because ilordiclrack is more thorough
than a Rowing Machine.
NordicTrack's resistance is proportioned
JOKES UN-LTD.
8033 Sunset Blvd., Dept. R-3
Hollywood, CA 90046
Very inexpensivs ev€n in small
1. NordicTrack X-C Ski Exerciser
2. An Exercise Bike
3. A Rowing Machine
4. A Shuffle-Type Ski Exerciser
r
$8.50.
Send check or m.o. to:
quantilies. Order as few as 1 dozen
Rank of Exercise Efficiency
It's Only Logical that
NordicTrack Would Get
the Highest Scores
speech for any audiencei any occasion.
of the cost.
calories and provided greater aerobic
workouts.
NordicTrack's higher oxygen usage test
scores show that more muscle mass is
involved in the exercise and more
calories are being burned.
f0lGs roR sPEAlfiRs!
AR.E NOW USING
ROTARY CLI.JB
SOFTWARE
TbMuce:
Mailing labels. Rosten. Bills
Attendance RePorts
and 30 Other Valuable Reports
CALL
1-800-367-6291
in Texas call (2141 369-2559
FREETRIAL
ORINFORMAIION
F1ORA
(We have the Olficial Licensefrom Rotary Intl.
lo ofl?r Rotart' Club So.ftware )
Runs on IBM PC or 10070 compatibles.
lfG!i
SERV,CE CLUB SOF TWAR E, INC.
61114
Sherry
lane, #1Z). Dallas,
(2r4)36y2559
Texas 75225
in Sale by Mail
means MAII 0R0tR sAtts
AOIJtRIISING
PUBLIC NOTICE:
Due lo manufacturer's
overstock, discontinued
merchandise, or soecial
arrangements Damark
is able to offer you name
brand products al FAR
BELOW
DEALER
COST!
A Powertd LapTop Personal
Computer That
Lets You Get The
Job Done Wherever lt's Convenient!
Built-ln Word Processing, Spreadsheet, Filing
a nd Te
lecom
m u n i cat i o n s-
Ready I n stant ty W h e r-
. 64K BAM memory stores data
a State-ot-the-Art Sound System with pulser,
MADE BY YAMAHA! This unit has many of the
teatures found only on the most expensive CD
players!
FEATURES:
.3-Beam Laser pickup
. 9-Programmable memories
. Digital Filtering
. Motorized lront loading
. Sott-touch control door
. Dual speed audible track search
. Hi-speed program search
. 4-digit LED multiJunction readoul
. Index search
. Full tactory warranty!
Order No B 662-102129
Insured Shrp/Hand : g8 50
ELECTRIC
LOG
SPLITTER
Split a cord ot
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Warm up to
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Protect Your Family and youi
Property with Highty Retiabte
Automatic Security Lights!
Fully Automatic Operation !
lntrared Sensor! Day/Night
Sensor!
Manufaclurer's
FEATURES:
Suggested Retail:
. Solid-state circuitry
. 75'Maximum sensor range
. 2-1 50 watt floodlights
. Auto/tesvon swilch
. Bulbs not included,uses
standard 135 Watt bulbs
. FULL FAC|ORY
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$49
Order No 8-662,101246
Insured Ship/Hand : g4 00
WAFNANTY!
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$129.95
12 coal/
wood
Woodmate I operates on 110/
120 volts and
exerts up to 10
burning
stove.
Conserves
energy and
room's decor!
tons ot hardcore split-
Features:
tingtorce!
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electric Compare At:
jack
$899.00
5 HP Black & Decker
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rorce
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order No B 662,102368
Insured Ship/Hand.: g45.Oo
Manufacturer's
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SendTo: DAMARKINTERNATIONAL, lNc.,7714BrooktynBtvd.,Minneapotis,MN55443
flvrsn El
MASTERoARD oARD
f
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t
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a
water while lighting and smoking
cigarette in a long holder.
a
-"Gollv." said the husband, "a
man would have to be nuts to trY
such a dangerous feat."
"Not really," said the wife. "He
doesn't inhale."
Short takes
Most parents don't lose control of
their cars until their mid-thirties'
That's when they teach their teenaqers how to drive.
o-Heard about the fellow who never
procrastinated? Seems he never got
around to it.
o lt's better to do something and fail
than to do nothing and succeed.
"H.e!, Fred You wearing a new
hearing aid?"
"Yep, it's the latest thing on the
market. Best ever. Nothing like it. I
can hear my phone ring from out in
the alley. I can hear a hummingbird
a hundred yards away."
"Terrific. And so small. What kind
STORY
is it?"
"Quarter of three," Fred an-
swered, looking at his watch.
The hardest thing to learn
"Nice shot."
denly, Sam awoke to see that theY
*ere srrr.ounded bY about 50
is
which bridge to cross and which to
bum.
A bounty of $5,000 Per caPtured
live wolf had turned Sam and Jed
into fortune hunters. Day and night
they scoured the mountains and the
forests looking for their valuable
prey.
' Exhausted, they fell asleeP dreaming of their potential fortune. Sud-
wolves with flaming eyes and bared
teeth.
Sam nudged his friend and said,
"fed, wake up. We're rich."
The wife was forever trying to get
the husband to quit smoking ' . . to
which he always rePlied that he
didn't inhale. Once they went to the
circus and the ringmaster introduced
a daredevil who would leaP from a
100-foot tower into a small tank of
-ED
98-Year-old Rotarian
Elk Citu, Oklahoma, U.S.A'
The world's stingiest man went
shopping for his mother's birthday.
Everything he saw was too exPensive except for a $200 vase that was
on sale for $8 because the handle
had been broken off. He bought it
and had the salesman shiP it bY mail
so that his mother would think he
had paid $200 for it and that it had
been broken in shiPment.
A week later, he received a thank
you note from his mother. "Thank
you for the lovely vase, son," the
letter read. "It was so nice of You to
wrap each piece seParatelY."
The editor of a local newsPaPer
was noted for being stubborn and
hardhearted. "You alwaYs think
you're ighL" an indignant reader
said to him in the street. "You know
very well there have been times
whbn you have been dead wrong."
"You're ight," said the editor,
"there was one time when I was
wrong. It happened once when I
thought I was wrong and I wasn't."
Two women were talking. "I
AlPr1d
"Did uou whistle?"
think my husband has been lYing to
me lately," the first one said.
"Can't you tell when he's lYing?"
her friend asked.
"I can tell when my husband is lYing to me."
"How?" asked the first.
"It's easy. I look into his eYes,
then I look at his lips. If his lips are
moving, he's lying."
RncrsrnR Now FoR THE Mosr
PRESTIGIOUS, SCENIC ND ruN-FITtED GOLF TOTJRNAMENT
N THE HISTORY OF ROTARY.
red sun rises over the
Arctic horizon. Seven men
and one woman launch an
epic SZ-day adventure. The
Steser International Polar
Expedition.
During two grueling
months of exhaustion and
exhilaration, of terror and
triumph, human and instrument best one of the world's
most unforgiving climates
and inhospitable terrains.
Under the co-leadership
of Will Steger and Paul
Schurke, the team triumphs over
paralyzing seventy-degree-belowzero temperatures, blinding whiteouts of
wind-driven snolv treacherous gaps of
earth's summit without resupp$ is achieved.
In the course
of its journe;r the
Steger Expedition shatters another precedent.
Member Ann
Bancroftbecomds
the first woman to trek to the Point
fog-enshrouded wate!, and forgr-foot
ridges caused by shifting ice. "In twent;r
years of experience," said Stege4,
"I've never seen such conditions.
It was brutal."
The injured and spent are
airlifted out. Five men and
one woman reach the forbidding and mesmerizing geographic North Pole. The first
confirmed conquest of the
where all lonsitudinal.lines meet.
Will Steger and Paul
Schurke know better than
most what endurance is demanded of equipment in the
perilous polar wastes. Their
choices were proved correct by
the precise performance of the
lv instruments used to euide
the expedition to its remote
destination: a sextant and
a Rolex chronometer.
V
ROLEX
ll/rite
lor
GtVT:ty'Iaater II Oydkr Perpettul Cbronomzter in tainleu tteel.
brocbure. Rob-t lVatcb {IS.A., Inc., Dept. 379, Rolet Buil?ing, 665 Fiftb Avenut, Mw York,
@ 1986 Roler Watcb US.A., Inc.
GMT Master ll, Oyster Perpetual are trademarks
Mw
York 10022-5J8J.