July 2016 - OFFPRICE Show

2016 JULY ISSUE | www.offpriceshow.com
What’s happening at OFFPRICE?
Dear OFFPRICE Exhibitor,
Can you believe that the upcoming show is less than
a month away? We are making great strides with
our pre-registration numbers and we are getting
excellent feedback from our buyers! Inside, find
out how you can be featured in the popular
display cases within the OFFPRICE campus, get
in front of buyers starting now, and even be
involved with our complimentary matching program. Also be sure to check out what our Buyer
Relations team has been working on for you!
Melissa Miller, Marketing Manager
DON’T FORGET, the official opening night
party will be held at Lavo Casino Lounge
TAKE A LOOK AT THE
PRE-REGISTRATION
BREAK DOWN
1-10 Stores
71%
The Lavo Casino Lounge, located in the Palazzo is a new venue
launched in 2016. Why are these parties important? This is the perfect
time to meet new buyers and set up appointments for the next
three days of the show. The first drink is on us! Come and network,
build relationships and say hi to the OFFPRICE Staff!
10+ Stores
29%
Don't Miss Out On FREE Opportunities
GET YOUR PRODUCT IN FRONT OF BUYERS
Have your products featured in the
OFFPRICE Campus
Be considered to have your product featured in one of
the column display cases located in the OFFPRICE Campus. All attendees entering and leaving the OFFPRICE
Show will walk by your products! This is a FREE promotion. We will be sending you a list of products needed
with a form to fill out if you would like to be considered
to participate.
Promote your booth using the
official OFFPRICE hashtags
Our buyers are always looking for new ways to source products during Fashion Week. Buyers sourcing the OFFPRICE
Show using hashtags are LOVING it! All you need to do is
post product images on Twitter and Instagram using one
of our 6 hashtags (see below) that describe the product.
Include your company name and booth number so buyers
can find you. Buyers then search those hashtags and when
they see something that they like they go to that booth.
BUYERS ARE ALREADY LOOKING, SO START POSTING NOW!
#OPFrost (jewelry) #OPDenim (denim) #OPTrendy (apparel) #OPKicks (footwear)
#OPAccessorize (accessories) #OPSeasons (seasonal)
About the OFFPRICE Show Buyers
The Buyer Relations Team
The OFFPRICE Show Buyer Relations team is here to help you succeed.
Connect with Angel or Katy and let them know who you would like to
see at the show. They will then investigate and extend an invitation to
those retailers to take part in the OFFPRICE Show.
(262) 754-6929 | (262) 754-6904
Angel Kamine
[email protected]
Katy Albrecht
[email protected]
The phones have been ringing off the hook and
we have been getting some great feedback from
buyers. Since REVIVE has become the popular
place to get healthier options, we have created
a Buyers’ Exchange for attendees to have a quiet
place to have meetings or just take a minute to
relax. The entry to the Buyers’ Exchange will be
connected to REVIVE keeping the buyers on the
show floor as much as possible.
We have also ramped up our buyer education
by offering Sourcing Discussions at 9 a.m. and
11 a.m. in the Buyers’ Exchange. In addition to
seasoned buyer, Dave Abbate, sharing his wealth
of knowledge, we will be introducing our new
Publishing Editor, Jasmine and featuring product
available on the show floor. If you would like to be
considered to have your product used, contact us
at [email protected]. We can’t wait to see
you in Vegas!
What the buyers are saying...
“Great show! Always happy with
my margin building vendors.”
“I had a wonderful time at the
show. I got some new accounts
that I am really excited about.”
“The Show was very eye-opening
for me and enjoyed it very much. I
was able to make contacts that will
help me in my future endeavors in
business and I thank you guys for
putting on a great event.”
Let us help you promote your booth.
WHY UPDATING YOUR PROFILE IS SO IMPORTANT!
You have now received your email to
update your A2Z profile from us. If you
haven’t updated your profile, here is what
you are missing out on:
• A complimentary listing on the
OFFPRICE Show website.
• A complimentary listing in the
OFFPRICE Show directory.
• Being listed in the correct category in
the OFFPRICE Show directory.
• Getting your name in front of buyers
who search our exhibitors using the
online wishlist.
What is the OFFPRICE
Show wishlist?
The wishlist is a FREE matching program designed to connect buyers
with our exhibitors meaning, YOU! The button is featured prominently
on the home page of the website and is one of the most clicked links.
Each time someone fills out a form, they are given a list of 5-7 exhibitors. The list is random and rotates through the entire exhibitor list. You MUST have your categories updated to appear in the search. From there, our Buyer Relations team follows up with that person giving
them a full list of exhibitors that match the buyers’ needs. Where do Angel and Katy get the listings to send
to buyers? They search the OFFPRICE Show website listings so be sure yours is updated!
How do you update your listing?
Log into your A2Z account, fill in any missing information and update incorrect information. Be sure to select your categories!
How can this help your business?
86% of the people who fill out the form are brand new to the OFFPRICE Show. New buyers mean increased
foot traffic and more profit, so be sure that your listing is showing up in the matching program!