The Medical Post

2015 MEDIA KIT
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14
awesome adventures
you can take this summer
PM 40070230
›Bear-watching in B.C.
›Paddling in northern Ontario
Plus High-tech gear guide
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UE s
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Courtesy of Wild Water Adventures
Get outdoors!
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MAY 6, 2014
THE
14
MEDICAL POST | TRAVEL
CanadianHealthcareNetwork.ca
awesome
Canadian
adventures
CanadianHealthcareNetwork.ca
THE
MEDICAL POST | TRAVEL
The Medical Post’s
2014 travel issue
Take a walk on the wild side this summer with fun outdoor offerings in every province
BY CAROL HILTON
• Tremblant Treehouses, Mont-Tremblant, Que.
Enjoy a bird’s-eye-view of the Centre Touristique et Éducatif des Laurentides regional
park with a glamping (“glamour camping”) stay in these charming treehouses overlooking
Lake Cordon. Enjoy canoeing, hiking, swimming and fishing on-site. Located one hour
and 40 minutes northwest of Montreal, 25 minutes from the town of Mont-Tremblant.
Prices start at $99/night.
www.tremblantactivities.com/o-treehouse-mont-tremblant
Golden, B.C.
Victoria
Canmore,
Alta.
P.E.I.
Morden,
Man.
Cypress
Hills, Sask.
Thunder
Bay, Ont.
MontTremblant,
Que.
Lawrencetown
Beach, N.S.
Saint
John, N.B.
Alma,
N.B.
Milton, Ont.
• Fresh Air
Adventure,
Alma, N.B.
Explore the breathtaking
coastline of the Bay of
Fundy while learning
about local natural history
in a single or double sea
kayak. Book in advance as
trip availability depends
on the tides and guide
availability. Half-day
adventures ($64 adult,
$52 youth) are the most
popular, though two-hour,
full-day and multiple-day
tours are also available.
www.freshairadventure.com
www.discoverfossils.com
• Butchart Gardens,
Victoria
Set in the Garden City,
Butchart Gardens is
just one fine example
of Victoria’s fresh-air
offerings. This large
garden is worldfamous for its beauty
and variety. Open
year-round, the summer
rate for adults is $30.80.
• Canmore Cave Tours,
Canmore, Alta.
Go deep under Grotto Mountain for an amazing adventure
in this alpine cave system.
While learning about the geology of the area, you’ll “climb,
crawl, slither and get muddy”
inside the caves, culminating
in a chamber full of stalactites
and stalagmites. The 4.5-hour
daytime “Explorer Tour” is $115
for adults, $105 for youth.
www.butchartgardens.com
• Amethyst Mine Panorama,
Thunder Bay, Ont.
Rock hounds and geology enthusiasts can
dig for amethyst, Ontario’s official gemstone, and tour the working mine area set
in the rugged Lake Superior landscape.
Admission is $8, plus $3 per pound for the
dig-your-own amethyst.
www.amethystmine.com
• Zen Climb,
Milton, Ont.
Take an introductory outdoor rock climbing lesson
for a fun getaway, just an
hour outside of Toronto.
Set at the Niagara Escarpment’s Rattlesnake Point
Conservation Area, the
day-long course costs $160
per person, with lower
rates for two people or
more.
www.canmorecavetours.com
• Wild Water Adventures,
Lake Louise, Alta.
Float gently down calm waters or
shoot some wild rapids on the Kicking Horse River in the heart of the
Rocky Mountains.
Trips are available for beginners or
experienced paddlers, ranging from
90-minute trips to
multi-day packages. Prices start at
$75 adult/$55 youth for a
90-minute trip.
• Northern Lights Wildlife
Wolf Centre, Golden, B.C.
Gain a new appreciation for wolves
at this educational centre. The
wolves housed here were born in
captivity and are not eligible for
release in the wild, but are meant to
serve as conservation ambassadors
for their wild counterparts. Admission to the centre is $12 for adults,
$35 for a family of four. A 1.5-hour
educational adventure hike with the
wolves and photography session is
$295 for one or two people.
23
www.saintjohnadventures.ca
• Fossil Dig
Adventure Tours,
Morden, Man.
Fossil digs with the
Canadian Fossil Discovery Centre range
from a half-day ($60
for adults/$50 for kids)
to a five-day excursion
($525/$475). The tours
have a 100% success rate
for finding fossils—marine reptiles dating from
the late Cretaceous period when the province
was submerged in shallow sea water.
St. John’s,
N.L.
Lake
Louise,
Alta.
MAY 6, 2014
• Saint John
Adventures Reversing
Falls Zip Line,
Saint John, N.B.
Take to the air with this
series of five exhilarating zip
line rides over the worldfamous Reversing Falls, an
amazing natural phenomenon caused by the collision
of the Saint John River with
the tremendous rise and
fall of the waters of the
Bay of Fundy. Reservations
are recommended.
• Cycle P.E.I.’s Confederation Trail
Travel from one end of the province (Tignish) to the other (Elmira)
and claim your official “Tip to Tip”
certificate at the East Point Lighthouse Craft Shop. Choose
from many picturesque villages as stopping places
on this 270 kilometretrail, the Island’s
portion of the
Trans Canada Trail.
Guided tours and
self-guided arrangements are available
through a few tour
companies, or you can
make your own plans to
explore at your leisure.
www.tourismpei.com/pei-cycling
www.zenclimb.com/
programs/introductoryoutdoor-rock-climbing.html
wildwater.com
www.northernlightswildlife.com
• Reesor Ranch, Cypress Hills, Sask.
Live like a cowboy as you enjoy traditional ranch activities such as cattle drives,
herd health checks and horseback riding at this historic, family-run cattle ranch.
The daily rate of $225 per person includes three meals per day, accommodations
and horse use (minimum booking of two guests required).
www.reesorranch.com/cypresshillsadventures.html
• Iceberg Quest,
St. John’s, N.L.
What could be cooler than whale watching
off the coast of Newfoundland this summer? The thrill of sailing past 12,000-yearold icebergs at the same time, of course! In
addition to spectacular sightings of humpback whales, you may see minke whales,
finback whales and dolphins on the twohour tour, and bird lovers will delight in
seeing Atlantic puffins and northern gannets. Iceberg viewing tends to peak in May/
June, while whales peak in July/August.
Tours run from May to mid-September
($60 adult; $28 child).
• East Coast Surf School, Lawrencetown Beach, N.S.
Brave the Atlantic’s cold waters and learn to surf at Nova Scotia’s finest
surfing beach. Located 30 minutes from Halifax, the location’s consistent,
manageable waves make it a great place for beginners. Lessons are offered
daily, with the basic rate of $75 including a one-hour lesson plus your
wetsuit and board rental for the day.
www.ecsurfschool.com
icebergquest.com
As with our words, our commitment
to art design and direction engages
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all, doctors enjoy a visually impactful
read as much as anyone
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2
Clockwise: Saint John Adventures; Tourism New Brunswick, Canada; Tourism PEI/John Sylvester; iStockphoto; Iceberg Quest; Courtesy of Ontario Tourism; Amethyst Mine Panorama; Courtesy of the Canadian Fossil Discovery Centre; Le Centre d’Activités Tremblant
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Icons: iStockphoto; photos (clockwise): Canmore Cave Tours; Wild Water Adventures, Inc.; Reesor Ranch; Northern Lights Wildlife Wolf Centre; The Butchart Gardens
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The Medical Post connects best with physicians, frequent
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DERMATOLOGY
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Dr. Lifestyle
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green thumb
38
Tech nologE M R
&
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INSIDE
The
big
tech
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forward
2014 EMR &
Technology
Report T1
physician
entry
10,937
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To boldly
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not gone
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before
T5
Dr. Puneet
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entering
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through
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computerized
physician
order
entry
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at Woodstock
Hospital
General
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on the new virus
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Dermatology
+
THE MEDICAL POST
CanadianHealthcareNetwork.ca
CLINICAL PRACTICE GUIDE
5
A
fter diarrhea and fever,
skin problems represent
the third most common
reason travellers seek
medical attention once
they are back home. Dermatological
conditions acquired through travel can
be a source of anxiety for many
patients. Below are five skin conditions
to be aware of when evaluating
patients returning from travel.
Let’s start here.1
Doctors' Finance
®
Cutaneous larva migrans
Cutaneous larva migrans (CLM),
also known as “creeping eruption,” is
an acquired parasitic skin condition
commonly found in tropical and subtropical regions including the Caribbean and the southeastern and Gulf
states of the United States.
CLM commonly affects vacationing sunbathers, beach walkers
and children playing in sandboxes.
CLM is not contagious and cannot be
transmitted between individuals.
It is usually caused by the larvae
of the hookworms Ancylostoma
braziliense and Ancylostoma caninum. These larvae infest dog and cat
gastrointestinal tracts and produce
eggs that contaminate their hosts’
feces. Upon release, the eggs hatch
and incubate in warm, sandy soil
until they become infectious.
The condition is usually acquired
by walking barefoot on a beach or soil
littered with infectious larvae from
dog or cat feces. The larvae invade
humans through the epidermis by
direct skin contact. The skin surfaces
most often affected are the feet,
hands and buttocks.
The initial presentation of CLM,
occurring shortly after penetration,
is that of an erythematous papule or
a non-specific dermatitis. A few days
after penetration, the larvae begin to
migrate through the epidermis using
innate protease enzymes at a rate of a
few millimetres to a few centimetres
per day. The migration produces a
characteristic 2 mm- to 4 mm-wide,
erythematous, elevated, linear or
serpentine plaque visible on the
skin’s surface. Vesicular and papular
lesions may also be observed along
the plaque.
The lesions of CLM are intensely
itchy and sometimes produce burning sensations. Systemic symptoms
are rare. The larvae lack an ability to
penetrate the epidermal basement
membrane and are unable to invade
other human organs. Intractable itch
and fear of infestation usually bring
patients into their physicians’ offices.
The diagnosis of CLM is based on
the typical clinical features. A biopsy
is usually unnecessary. The condition
is self-limited, and without treatment
the larvae eventually die over a few
weeks to months. However, CLM
can be rapidly and effectively treated
with oral albendazole (400 mg/day
for three days) or with a single dose
of ivermectin (200 mcg/kg dose).
Thiabendazole (25 mg/d to 50 mg/d
for two to five days) and mebendazole
(200 mg twice daily for four days)
can also be used. Topical steroids
and antihistamines can be useful for
symptom control and topical antibiotics may be helpful for secondary
infections. CLM can be easily prevented by avoiding contact with contaminated sand or soil, by wearing
appropriate footwear and regularly
using a beach towel.
MAY 20, 2014
Contact dermatitis
from henna tattoos
Allergic contact dermatitis from
henna tattoos is becoming more common in the general population.
Henna is a natural red-brown dye
that is derived from the leaves of the
tree Lawsonia inermis in North Africa
and Asia. It is used extensively during
TAB
THE MEDICAL POST
DIABETES
Self-monitoring of blood glucose p.36
➠
Apps for diabetes p.38
➠
A1C:
Choose
your target
wisely
April 21
March 31
Dermatology
May 26
May 5
October 13
September 22
Chair, executive committee,
Canadian Diabetes
Association 2013 Clinical
Practice Guidelines
for the Prevention and
Management of Diabetes
in Canada, endocrinologist
and assistant professor,
department of medicine,
University of Toronto
circulating in the blood for the past three months. It has
been used as a tool for the assessment of effectiveness of
treatment for decades, and since 1998 an A1C target of
7.0% or less has been recommended for adults with diabetes because of proven reduction in diabetes complications in both type 11,2 and type 2 diabetes.3,4
However, since 2008 and the release of three landmark
randomized controlled trials of glycemic control in type
2 diabetes—Action to Control Cardiovascular Disease in
Diabetes (ACCORD)5, Action in Diabetes and Vascular
Disease: Preterex and Diamicron MR Controlled Evaluation (ADVANCE)6 and the Veterans Affairs Diabetes Trial
(VADT)7—there has been recognition that the A1C target
of ≤7.0% is not appropriate for all adults with diabetes and
that there are situations in which ≤6.5% is appropriate and
situations in which a less
continued on • page 35
TOr
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room
sky
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in
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grow
marijuanmid-Marc
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ts were before
insta
lled.
This man may need to see his doctor for a bad case of sunburn when
he gets home. Recommended treatments include hydration, soothing
topical gels, oral anti-inflammatories and mild topical steroids.
enediamine (PPD), which is often
added to pure henna to darken its
colour and hasten drying. PPD is
most commonly found in commercial
hair dyes but is also used in textile
dyes, dark cosmetics, rubber, photograph developer and photocopier ink.
Contact dermatitis from henna
tattoos represents a delayed type IV
hypersensitivity reaction. The typical
presentation is erythema, scaling,
edema and blistering in the areas
of tattoo exposure several days after
application. Itching and pain are
common symptoms. As the inflammatory reaction subsides, residual
hyper- or hypopigmentation often
occurs and can last for months.
With robust inflammatory reactions,
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The diagnosis of contact dermatitis from henna tattoos is clinical.
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continued on • page 26
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is a familiar expression to everyone and denotes simplicity,
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CLINICAL PRACTICE GUIDE
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CLINICAL PRACTICE GUIDES
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festive occasions in the Middle East
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orange colour to the skin. For their
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have their hands and feet painted with
elaborate henna designs. Henna has
also been used to dye hair a red-orange
colour. In recent years, henna tattoos
have become a popular form of temporary body art for vacationers. Henna
tattoos can be applied quickly and
painlessly without needles or infection risk. The henna dye is typically
painted on dry skin in the desired
design, allowed to dry and then rinsed
off. The resulting skin tattoo remains
for a few weeks before gradually fading.
Pure henna contains the active
ingredient lawsone (a naphthoquinone) also known as hennotannic acid;
however, it is extremely uncommon
to develop contact dermatitis in
response to this agent. The causative
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PROFESSIONS
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With an audience of over 110,000 registered physicians, pharmacists and nurses,
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it
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ica
is
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tio
n
program, and
rely
nothing
engages an au
CPs ra t they do
dience quite
ct – H
Bu
like a
a
we
It’s a fa websites.
bi
re
na
a
r. Webinars all
s
e
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a
in
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a speaker / KOL to m
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in
real time… cr
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t. Whe or
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have
8
THE MEDICAL POST | TABLET
Interactive Tablet Media Rates
7
tips for
moving EMR
data to a new
system 22
ia
s
Scot
New
Nova
00 22
ctors
n’t
does
Who ed?
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feel to say
t
Wha
s 15
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to pa
es 4
$3
• Do
ctomi
fees
hikes ny maste
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• Too
out?
ssed ndfulness
mi
Stre
ing
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may
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E
• TH
YEA
The er
sumsm
is ue
VO LUM
NO .
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ND
FOR
E 24,
201
AD A’S
DO CTO
RS
Cel
VOLUM E
e
l-fre
•
Courtesy of
Sochi 2014
r
Harde
Brian
PM 40070230
+
EACH ISSUE
IS ON THE iPAD AND
MANY INCLUDE iPAD
EXCLUSIVE CONTENT
DOCTO RS
•
JANUA RY
21, 2014
Canadian
share the team doctors
Winter Ol ir journeys to the
ympics in
Russia 17
ts
coun
nce
Fina or joint ac
le
Sing
’?
‘I do
after
VOICE FOR
CANAD A’S
Doctors@
Sochi
30
New for 2015:
So long vex
complaint atious
s?
Bill would give
CPSO
the power to
dismiss them
6
Print rates include static ads in tablet editions
(tabloid and magazine size ad units ONLY).
Refer to page 9 for tablet enhancement information.
Load Screens and Page Enhancements
Opportunity to add interactivity to static ads.
Prices do not include production.
FEATURE
READ
MORE
ON THE
iPAD!
28
50 NO. 1
• $98 YEAR
• THE INDEPE
NDENT
t:
Repor
Case umping
10
ny d
Gran
atal
Pren expert
ing
son
screen nn John
-A
Dr. Jo
• Dark side
of
• What’s new walk-in clinics? 8
• Latest primain flu vaccines 10
ry-care
research
4
fetaAl
DN
CAN
rld
ew wo
The n -invasive
n
o
tal
n
f
o
prenaing:
n
scree at you
h
W now
to k p.8
need
230
PM 40070
Access to the content
on the Rogers Healthcare
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$98
9 •
R
IND
VO ICE
EN T
Gene
therapy for
cancer 12
LOAD SCREEN
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LINK-ENABLED PAGE (Link out to client
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PER PROJECT
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9
THE MEDICAL POST | TABLET
Orientations
Tablet ad specs
2-page print spread
can convert to...
2 pages vertical
scrolling or...
2 pages locked
to horizontal swipe
The basics
• All apps operate on Adobe Digital Publishing Suite
viewer version 27
(DPS),
• Full-page tablet ad size is 768px by 1024px,
without any interactive elements within 40px top and bottom
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference, in the delivery package as plain text
instructions (as a TXT file)
• Optimal Image and Asset Settings
- Images: PDF or PNG with resolution no lower than 108ppi
- Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
- Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
Graphics and Text
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to horizontal swipe
• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links included),
and compatible with Adobe InDesign 6.0
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HTML ads
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include all necessary resources in the delivery package
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possible; assets may be left at printready resolution and in their
respective colour settings
• HTML-coded ads may also be provided, up to full-page size
• If an HTML environment negates the user’s ability to navigate away
from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the
bottom of the page)
• Please include a static full-page image of any HTML ad to be used
as a thumbnail in issue navigation
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• An HTML ad should also be delivered as a full InDesign package,
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HTML files and resources, as well as an InDesign layout sized to fullpage with the required static full-page image, in the delivery package
URLs, Analytics
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DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishingsuite/help/installing-digitalpublishing
-tools.html for info)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Third-party tracking/tracking pixels is not supported at this time
• Please note that HTML ads are only available on iOS devices
Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
Asset Delivery
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AdDirect: https://addirect.sendmyad.com
• Additional instructions should be included in
the delivery package as a TXT file, but may also
be emailed to: [email protected]
10
ONLINE LEARNING
YOUR CONNECTION TO LEARNING
PHYSICIAN CME | PHARMACIST CE | INTER-PROFESSIONAL CPD
eCortex is Canada’s first truly inter-professional learning site,
providing Canadian physicians, pharmacists and nurses
with the very best education experience.
ü CME, CE and CPD content for
physicians, pharmacists and nurses
ü Accredited and unaccredited
(OLA) learning options
ü Hosting / posting / promotion
of your existing programs
(i.e. repurposing of live events)
ü Built-in audience of 110,000+ on
CanadianHealthcareNetwork.ca /
ProfessionSante.ca, the leading
online destination for HCP’s
ü Reach extended via print promotion
to 92,000 physicians and
pharmacists with our leading
publications
ü Turnkey lesson development
in partnership with physician,
pharmacist organizations,
academia and /or societies
Limited Budget?
Need to extend reach of a current program? Ask about
our ‘host, post, promote’ package with introductory rates!
11
MECHANICAL SPECIFICATIONS
A1
BLEED
B1
BLEED
A2
D
B2
C1
BLEED
E
F
G
I
J1
J2
H
K
L
AD SIZE
M
N
Inside
the ‘union’
options
for MDs 12
NOTES:
Type safety: 1/4". Bleed: 1/8".
VOLUME 50 NO. 6 • $98 yEaR
All type matter or illustration
material not intended to bleed
to be kept 1/4" from publication
trim. Publisher reserves the
right to crop 3/16" to allow
for variation of trim size.
News
• Are BP drugs a fall risk? 18
• The clinic battle of Alberta 10
• Choosing Wisely launches 9, 13
Case Report
• Juggling insulin
and diabetes
meds 8
• ThE INdEpENdENT VOICE fOR CaNada’s dOCTORs •
Startin
g this
issue
FeNe
atuwre
More
Every
issue.
practic
inform al clinical
ation.
PM 40070230
iStockphoto
*Why do hospitals feel
they need to rely on fast food
restaurants in their cafeterias?
They shouldn’t 16
4
WIDTH
DEPTH
A
Double tabloid page
BLEED (See notes)
A1
+ A2
10-13/16"
10-13/16"
16-5/8"
16-5/8"
B
Full tabloid + 2/5
BLEED (See notes)
B1
+ B2
10-13/16"
4-3/4"
16-5/8"
16-5/8"
C
Full tabloid + 1/5
BLEED (See notes)
C1
+ C2
10-13/16"
2-1/2"
16-5/8"
16-5/8"
3-7/8"
16"
1-7/8"
16"
D
2/5 tabloid vertical
E
1/5 tabloid vertical
1/3 tabloid vertical
F
1/2 tabloid horizontal
10"
8"
G
1/3 tabloid horizontal
10"
5-1/2"
H
1/4 tabloid horizontal
I
Double magazine page
J
Magazine page
+ 1/2 magazine
K
3/4 magazine vertical
L
1/2 magazine horizontal
M
1/2 magazine vertical
N
1/4 magazine vertical
10"
4"
15-3/4"
10-3/4"
7-7/8"
4-5/16"
10-3/4"
10-3/4"
5-13/16"
10-3/4"
apRIL 22, 2014
you want
fries with that
bypass?*
For templates and other sizes,
visit https://addirect.sendmyad.com
FIT ALSO
tips for
becoming a
medical script
consultant 22
J1
+J2
2/3 magazine vertical
1/3 magazine vertical
7-7/8"
5"
3-7/8"
10-3/4"
3-7/8"
5-3/8"
Standard unit size in inches
12
MECHANICAL SPECIFICATIONS
FOR FULL PAGE ADVERTISERS:
• Allow 1/8" (3 mm) bleed on all four sides
of full page ad (if applicable)
• Single page ad size including bleed
measures 11.0625" W x 16.875" D
• Double page ad size including bleed
measures 21.875" W x 16.875" D
TYPE SAFETY
All type matter of illustration material not
intended to bleed to be kept 0.25" from
publication trim. Double page spreads
hold 0.25" from gutter on each page.
Publisher is NOT responsible for line-up of
type or images running through the gutter
on spreads or single page to adjacent
insert. Running type or image through the
gutter is STRONGLY discouraged.
STORING OF THE PHYSICAL
MATERIAL
The publisher reserves the right to destroy all physical material supplied if not
requested within 3 months from the last
time of use.
SUPPLIED INSERTS
• Inserting charge: $3,000
(non-commissionable)
• Single leaf inserts – minimum paper,
weight is 50lb. and maximum is 9pt.
(text) (between forms)
• Multiple page inserts – minimum
paper weight is 50lb. and maximum
weight is 9pt.
• Contact Production Manager for insert
specifications and shipping instructions.
SPLIT-RUNS
One split-run ad maximum permitted
per issue. Ask for details and rates.
METHOD OF PRINTING
Offset
METHOD OF BINDING
Saddle stitch / binds to the head
DIGITAL FILE ADVERTISING
SPECIFICATIONS
PDF /X-1a or a generic PDF created
to Rogers Publishing specifications sent
online using Magazines Canada AdDirect
at https://addirect.sendmyad.com/.
Check www.magazinescanada.ca/
advertising/production/tools or contact
the Production Manager for details.
Rogers Publishing does not accept
responsibility for material content,
or colour-trapping. Production charges
apply for material not to specifications
or for alterations.
MC
GATEFOLD/REGIONAL/
SPECIALITY ADVERTISING/
POLYBAGGING/PRINTING
Contact your Account Manager for
information on these and other special
requirements.
ENVIRONMENTAL POLICY
For details on the Rogers Publishing
environmental policy, please visit
www.rogerspublishing.ca/environmental
CONTRACT AND COPY REGULATIONS
• Rates subject to change without notice.
• Advertisers and agencies assume
liability for all content (text, representation, and illustrations) or advertisements
printed, and also assume responsibility
for any claims arising there from against
the publisher.
• Preferred positions, contracted
for 12 months, non-cancellable.
• Front cover tip-on subject to penalty
if cancelled.
GENERAL
• Advertiser and agency agree that
The Medical Post shall be under no
liability for its failure for any cause to
insert any advertisement.
• Publisher will not be responsible for production of colour advertisements unless
a MAC standard proof is supplied.
• All digital material will be destroyed one
year after last use.
• Publisher is entitled to payment as herein provided, upon having completed the
printing of advertising and having taken
reasonable steps to see the publication
will be distributed.
• Advertisements resembling editorial
format will carry the word “Advertisement” in at least 10 pt. type at the top
of the page.
COMMISSIONS
• Agency Commission: 15% of gross billing allowed on space, colour, position,
and charges for special insert stock, to
recognized agencies only.
• Prices are subject to additional sales tax
where applicable.
• Accounts payable at office of publication
in Canadian funds or equivalent funds
at the rate of exchange prevailing at time
of payment.
13
Introducing
TM
THE PROBLEM OF NON-ADHERENCE
NEXJ CONNECTED WELLNESS,
A REVOLUTIONARY SOLUTION FOR IMPROVING ADHERENCE
Improve adherence and outcomes with NexJ Connected Wellness, a platform for patient activation
that allows healthcare professionals to more effectively and efficiently address poor health literacy and
non-adherence at the point of care. Patients understand and retain the information they need to make
informed decisions about adherence – and get the support they require to maintain the behavior changes
that lead to better outcomes. Industry strengthens relationships by providing value beyond the pill and
benefits through improved adherence.
14
TM
HOW NEXJ CONNECTED WELLNESS WORKS
STEP 1: Improve Comprehension. At the point of care, the healthcare professional (HCP)
educates the patient about their condition and/or treatment plan using easy-to-understand
infographic teaching decks from NexJ Health Pro, a free iPad app for patient education.
The outcome is a Patient Visit Record (PVR) – an audio-visual record of the teaching session
which patients can then access through NexJ Connected Wellness.
STEP 2: Improve Information Retention. The patient can review their PVR online as often
as they wish, including the presentation, notes, and any attachments. Patients can share
their PVR with their family and friends so they too can stay informed.
STEP 3: Improve Adherence. Using NexJ Connected Wellness, patients have access
to a wide array of supports that can help them make the changes they need to improve
adherence and outcomes. They can:
• Access a patient-friendly care plan that is easy to understand and follow
• Securely communicate with their care team
• Connect with a personal health coach for on-going support to follow their care plan
and achieve their health goals. Patients gain a better understanding of how their
actions affect their health, driving sustainable behavior change.
SOLUTION BENEFITS
•
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OPPORTUNITY
Patients are more likely to fill their
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Patients follow their care plans
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Sponsors have a new digital
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Frequent interactions and improved
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•
•
•
•
•
Create custom infographic, PAABapproved treatment decks in both
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HCPs can educate their patients
using the treatment decks
HCPs can send the decks
to patients who can then share
with their family and friends
Brand promotion through Rogers
Healthcare Publishing
Provide patients with on-going
support from a health coach
to drive adherence
Contact your Rogers Healthcare Account Manager
for a live demonstration and more details.
NexJ Health Pro™ , NexJ Health Coach™ and NexJ Connected Wellness™ are part of NexJ Health™,
a division of NexJ Systems Inc.
© 2014 NexJSystems Inc. All rights reserved.
TM
15
CONTACT INFORMATION
TORONTO
Teresa Tsuji
(416) 764-3905
[email protected]
MONTRÉAL
Pauline Shanks
(514) 843-2558
[email protected]
Norman Cook
(416) 764-3845
[email protected]
Josée Plante
(514) 843-2953
[email protected]
Scott Tweed
(416) 764-3906
1-800-668-8151
[email protected]
Nancy Dumont
(514) 843-2132
[email protected]
Toll free
1-866-408-4455
QUÉBEC PUBLISHER/
SALES MANAGER
Caroline Bélisle
(514) 843-2569
[email protected]
HEAD OFFICE
Rogers Publishing
Rogers Healthcare Group
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
Tel.: (416) 764-2000
GROUP PUBLISHER
ROGERS HEALTHCARE GROUP,
Janet Smith
(416) 764-3920
[email protected]
EDITOR
Colin Leslie
(416) 764-3893
[email protected]
EDITORIAL DIRECTOR
Rick Campbell
(416) 764-3891
[email protected]
PRODUCTION MANAGER
Michael Finley
(416) 764-3928
[email protected]
MONTRÉAL OFFICE
Édition Rogers Groupe Santé
1200, avenue McGill College, bureau 800
Montréal (Québec) H3B 4G7
Tel.: (514) 845-5141
16