IN YOUR GAME - Golf Import

MAKE A DIFFERENCE
IN YOUR GAME
THE DIFFERENCE BETWEEN A GOLF BALL
AND THE #1 BALL IN GOLF
At Titleist, we know all golfers
want the same thing from their golf
ball: Performance. For more than
80 years, Titleist has sought to
deliver the world’s best performing
WORLDWIDE PROFESSIONAL TOURS
GOLF BALL COUNT
golf balls. As a result, more
players of all skill levels trust the
performance of Titleist golf balls
NEAREST COMPETITOR
over any other ball in the world.
For a closer look at what goes
into designing, manufacturing,
WORLDWIDE PROFESSIONAL TOURS
GOLF BALL WINS
and testing the #1 ball in golf,
please visit us at:
www.titleist.com/difference
22677
3905
NEAREST COMPETITOR
169
44
U.S. AMATEUR
CHAMPIONSHIP® BALL COUNT
NEAREST COMPETITOR
246
35
U.S. WOMEN’S AMATEUR
CHAMPIONSHIP® BALL COUNT
NEAREST COMPETITOR
132
9
Source: Darrell Survey, Sports Marketing Surveys Inc.
Based on 2014 results through 11/23/14.
GOLF BALL FITTING
B E NEF I TS EVERY
P L AYER
The golf ball is the only piece of
equipment you use on every shot.
Yet, many players are unaware of
the importance of playing a golf
ball that is fit for their game.
There are many game-changing
performance and quality differences
between golf ball brands and their
various models, especially on shots
into and around the green. These
differences help golfers of all ages
and abilities play their best and
shoot lower scores.
When you use a Titleist golf ball that
is properly fit to your game, and
play the same model every round,
it places you on the path to a more
consistent game and lower scores.
T H E PAT H TO
LOWE R S CO R E S
THE “ SCO RING
SHOTS”
SHOTS PER R OU ND B AS E D
ON AVERAGE S CORE
The key to playing your best and
DRIVES
lowering your score is improving
SCORING SHOTS
your performance on what we call
PUTTS
the “scoring shots.” These consist
of your approach shots, pitches,
and chips.
All Titleist golf balls are designed
to provide exceptional distance
off the tee, with all of our models
measuring within 4-6 yards of each
other. While driver distance is
IF YOU SHOOT 70
important, golfers typically hit only
14 drives per round, and therefore
gaining a few extra yards off the
tee is not game-changing.
We prioritize fitting players into
golf balls that will optimize their
performance on the scoring shots.
Pros and amateurs alike shoot lower
scores when they save shots into
IF YOU SHOOT 85
and around the green.
IF YOU SHOOT 100
T H E I MP O RTANCE
O F SPI N
Every shot you hit imparts spin
on the golf ball. On longer shots
– with your driver, fairway metals,
DRI VER S P IN
P RO V1
and hybrids – golfers want lower
P RO V1 X
spin as it contributes to longer,
NXT TOUR
straighter shots.
On the scoring shots, golfers need
NXT TOUR S
more spin to provide increased
VELOCITY
stopping power and greater overall
DT S O L O
control. Playing a golf ball that
provides more short game spin
allows you to hit shots closer to the
hole more frequently, ultimately
Off the tee, all Titleist golf balls offer
low spin, and when tested with a
driver there is less than a 500 RPM
difference between all models.
leading to lower scores.
SHORT GAME S P IN
P RO V1
P RO V1 X
NXT TOUR
NXT TOUR S
VELOCITY
DT S O L O
On the scoring shots, the difference
in spin rate between models is
significant and game -changing.
When tested, the difference in spin
rate can be greater than 1500 RPMs
between models, with Pro V1 and
Pro V1x providing the best spin on
the scoring shots for all golfers.
One key to shooting lower scores
is to make more putts. Playing a
golf ball that provides more spin
and improved performance in the
short game can make it easier
THE SHORTER YOUR PUTT
THE MORE OFTEN
YOU MAKE IT
to hit shots closer to your target,
PERCENTAGE OF P U T TS H OL E D
leaving you with consistently shorter
FROM EAC H DISTANC E
putts. The percentages speak for
themselves: shorter putts are holed
15%
far more often at every skill level.
12 ft
40%
6 ft
75%
3 ft
AMATEURS
30%
12 ft
50%
6 ft
90%
3 ft
PROFESSIONALS
CLEARING
THE AIR
UN D ERSTA N D ING
SW I N G SP EED
Many golfers are mistakenly led
SAME PLAYER.
DI FFEREN T S H OTS .
DIF F E RE NT S P E E DS .
to believe they should be fit for
a golf ball based solely on their
driver swing speed. This is a
flawed approach.
YOU HAVE MANY SWING SPEEDS
When we ask golfers what their
DRIVER
97mph SWING SPEED
swing speed is, they typically
tell us their driver swing speed.
The truth is, every golfer has
many different swing speeds,
not just one. Golfers utilize a
wide range of swing speeds to
execute the vast array of shots
6-IRON
83mph SWING SPEED
that are required in every round,
and the golf ball must perform
with every club, at every speed,
on every shot.
EVERY SHOT COUNTS
Most golfers will only hit their
PITCHING WEDGE
68mph SWING SPEED
driver 14 times in a round. The
majority of shots played by every
golfer are shots into and around
the green. Concentrating on
driver speed alone deprives a
golfer of the opportunity to be
fit for a ball that provides total
performance on every shot.
30 YARD PITCH SHOT
24mph SWING SPEED
DRIVER DISTANCE AT AMATEUR SWING SPEED
DON’T BELIEVE THE HYPE
Titleist PRO V1
Golf balls that are marketed for
Titleist PRO V1X
“amateur swing speeds” don’t
Competitor A
deliver on their promise of more
B
distance. Pro V1 and Pro V1x
C
deliver distance that is as long
D
or longer than competitive golf
E
0
+5
+10
DISTANCE ADVANTAGE (YARDS)
Pro V1 at 130 mph Ball Speed, 3000 RPM, Launch angle 12°
balls positioned for amateurs.
THE ROLE OF COMPRESSION
Some golfers tell us they don’t
compress the ball enough to play
H I G H SWIN G SP E E D D RI VER
a Pro V1 or Pro V1x. This simply
isn’t true. There is no performance
benefit associated with choosing
a ball with a specific compression
to match your swing speed.
Compression is solely a test of
the relative softness of a golf
ball, and a golfer that has a “feel”
LOW SWIN G SP E E D D RI VER
preference for a softer ball may
prefer a lower compression ball.
Pro V1 and Pro V1x deliver
exceptional distance, superior
short game performance, and
extraordinary feel characteristics
H igh spe e d photography shows that th e
difference in ball compression at widely varied
swing speeds is virtually indistinguishable.
for every golfer, at every swing
speed, and on every type of shot.
T H E TI TL EI ST APPROACH
TO G O L F BALL FIT T I N G
At Titleist, we utilize our Tourvalidated “Green-to-Tee” approach to
golf ball fitting that successfully fits
players of all abilities, from the world’s
best to high handicap amateurs.
All Titleist golf balls are designed and
manufactured to be exceptionally
long off the tee, so when fitting
golfers we start at the green and
work back to the tee.
Being fit
Being
fittotoa a
golf
ball
ball
that
thatwill
willimprove
improve
your performance on your scoring
shots into and around the green is
the key to shooting lower scores.
GAM E
ASSESSM E N T
AND GOLF BA LL
S ELEC T ION
STE P 1
Titleist golf ball fitting begins
with looking at your performance
objectives and personal preferences.
There are three easy ways for you
to accomplish this first step:
›› Attend a regional Titleist mobile
golf ball fitting event.
›› Have a conversation about Titleist
golf ball fitting with your local
golf professional.
›› Use our online selection tool at:
www.titleist.com/ballfitting.
At the conclusion of Step 1, you’ll
be provided with a recommended
and alternative Titleist golf ball
to use as you begin Step 2: On
Course Evaluation.
G REEN -TO -T EE
ON CO URSE
EVA LUATI ON
STEP 2
The Titleist Green-to-Tee fitting
process involves an evaluation of
all shots on the golf course, with
the greatest emphasis placed on
shots into and around the green.
These account for the majority of
shots in your round. The golf ball
that performs best on these shots
is your key to lower scores.
S I D E - BY- SIDE CO MPA R ISON
› › Take the recommended and
alternative golf balls (and the golf
ball you played most often prior
to being fit) to the golf course.
Evaluate their performance sideby-side for all of the described
shots using the Evaluation
Scorecard, which can be found
at the end of this brochure.
Evaluating the golf balls side-byside is the best way to experience
the performance differences
between models.
SHORT GAME EVALUAT ION
› › Begin by evaluating the golf
balls around the green by hitting
several chips, pitches, and bunker
shots. Note each ball’s control,
trajectory, and spin on these
important shots.
WEDGE AND SHORT IRON EVALUATION
›› Next, hit some partial wedge, full
wedge, and short iron approach
shots, evaluating the golf balls on
these shots using the same criteria.
LONG GAME EVALUAT ION
› › Then, hit several long irons,
hybrids, and fairway metals. Assess
your control and consistency on
these shots, i.e., your ability to
hold the green.
DRI VER EVALUAT ION
› › F i n a l l y, h i t yo u r d r i ve r to
determine which ball performs
the best from the tee.
SCORECARD REV IE W
› › Review your scorecard to
determine which golf ball is the
best fit for your game.
P U TTI N G YOU R
N EW BA L L
I N PL AY
STEP 3
CON SISTE N CY M ATTERS
Now you’re ready to experience
how your newly fit ball performs
under fire. While the improved
performance will be clear, it gets
even better and here’s why: Trust.
As you experience the same
high level of performance and
consistency, shot after shot, your
confidence grows. You are able to
trust that when you hit a shot well,
your Titleist golf ball will react just
the way you want and expect it to,
every time.
With the knowledge that you are
now playing the best ball for your
game, commit to playing that ball
exclusively. Using the same model
golf ball on every shot of every
round eliminates performance
variation, builds confidence and
consistency, and ultimately results
in you shooting lower scores.
GAME-C HA N GIN G
PERFOR M A N C E ,
PERS ON A L
PREFE R E N C E
Titleist Pro V1 and Pro V1x provide
total performance to golfers of
every skill level. If you prioritize
total performance, we recommend
Pro V1 and Pro V1x.
Some golfers ask us, “Then, why are
there other golf balls in the Titleist
product line?” While all golfers
want performance, individual
“preferences” can play a role in
determining your final selection.
Feel, color, appearance (play
numbers or markings), durability,
and price are all examples of
various player preferences.
If preference factors into your
selection process, NXT Tour,
NXT Tour S, Velocity, and
DT SoLo are Titleist golf balls
designed specifically to meet
the complete range of players’
personal preferences.
More short game spin and control
More short game spin and control
with even softer feel, penetrating
with softer feel, high launch and low spin
trajectory for exceptional distance,
for extraordinary distance, and
and long-lasting durability.
long-lasting durability.
PRODUCT COMPARISON
SHORT GAME CONTROL
BEST
BEST
DISTANCE
LONG
LONGER
FEEL
SOFTER
SOFT
DRIVER SPIN
LOW
LOWER
FLIGHT
MID
HIGH
Soft compression
ZG process core
Spherically-tiled
352 tetrahedral
dimple design
Responsive ionomeric
casing layer
High velocity
ZG process
dual core
Spherically-tiled
328 tetrahedral
dimple design
Responsive ionomeric
casing layer
Softer Urethane
Elastomer™ cover system
A.I.M. (Alignment
Integrated Marking)™
sidestamp
Softer Urethane
Elastomer™ cover system
A.I.M. (Alignment
Integrated Marking)™
sidestamp
Soft feel, exceptional
Very soft feel, outstanding
distance and commanding
distance and commanding
scoring performance.
scoring performance.
PRODUCT COMPARISON
SHORT GAME CONTROL
EXCELLENT
DISTANCE
FEEL
DRIVER SPIN
Proprietary soft
compression
dual core
Soft, thin
Fusablend cover
Spherically-tiled
302 octahedral
dimple design
A.I.M. (Alignment
Integrated Marking)™
sidestamp
EXCELLENT
LONGER
LONG
SOFT
SOFTER
SIMILAR
SIMILAR
Soft compression,
highly resilient
core
Soft, thin
Fusablend cover
Spherically-tiled
302 octahedral
dimple design
A.I.M. (Alignment
Integrated Marking)™
sidestamp
Fast ball speed and low spin for
Long distance with noticeably
explosive distance.
soft feel.
POWE R E D F O R D ISTANCE
DI STI NCTLY SOFT. DIST INC T LY T IT L E IST.
Titleist Velocity golf balls are powered
Titleist DT SoLo golf balls have been
for explosive distance. The exclusive LSX
designed to provide long distance along
core produces high initial ball speed for
with the noticeably soft feel and control
more power off the tee resulting in
that golfers have come to love. With a
shorter approach shots into the green. The
spherically-tiled 376 tetrahedral dimple
advanced spherically-tiled 328 tetrahedral
design and a uniform surface coverage,
dimple design delivers a penetrating
DT SoLo golf balls deliver consistent
trajectory with a shallow angle of descent
flight and long distance. This is the best
for more roll. Titleist Velocity golf balls
combination of soft feel and distance in
provide power, precision, and playable feel.
a DT yet.
Proprietary
LSX core
Super soft,
fast core
NAZ 2 Ionomer cover
formulation
Spherically-tiled
328 tetrahedral
dimple design
A.I.M. (Alignment
Integrated Marking)™
sidestamp
Cover blend of
two soft Surlyn®
ionomers
Spherically-tiled
376 tetrahedral
dimple design
A.I.M. (Alignment
Integrated Marking)™
sidestamp
G O L F B A L L FITTING
E VA LUAT I O N S CO R E C A R D
ON COURSE EVALUATION ZONES
FULL SWING
SHOTS
SHORT
GAME SHOTS
DRIVER
SWING
SHOTS (TEE)
KEY CONSIDERATIONS WHEN COMPARING:
›› Score
›› Greens hit
›› Proximity to
the pin
›› Fairways hit
Now that you’ve narrowed your selection, note
the golf balls in the space provided to the right
and use the following steps to determine which
ball is best for your game.
RECOMMENDED
TITLEIST BALL
›› Feel preference
ALTERNATIVE
TITLEIST BALL
OTHER
BALL
(SELECT YOUR PREFERENCE BELOW)
Begin with several different SHORT GAME shots.
COMPARE
Next, hit full shots with a SHORT IRON.
Then, hit full shots with a MID-IRON.
Continue and hit full shots with HYBRIDS/
FAIRWAY METALS.
Finally, hit tee shots with your DRIVER.
Do you have a specific FEEL preference?
SHORT GAME
SHORT IRONS
MID-IRONS
HYBRID/FAIRWAY METALS
DRIVER
FEEL PREFERENCE
W E WANT
YOUR FEEDBACK
Feedback and validation
are cornerstones of our
success at Titleist. We’d
like to invite you to tell us
about your Titleist golf ball
experience and how your
golf ball performs for you.
Thank you for helping make
Titleist the #1 ball in golf.
www. t i t l e i s t . c o m /G o l f B a l l F e e d b a c k
ACUSHNET COMPANY
P.O. Box 965 Fairhaven, MA 02719-0965
www.titleist.com
©2015 Acushnet Company