Monday, april 26, 2010

>> FRANK SAXE
[email protected]
>> PAUL HEINE
[email protected]
(800) 275-2840
Monday, April 26, 2010
THE MOST TRUSTED NEWS IN RADIO
Wall Street reform bill may give FTC new power over radio ads. Financial reform legislation is headlining news from
Capitol Hill. While the focus is on Wall Street, it could have a direct consequence on radio. The version already passed
by the House includes a major expansion of Federal Trade Commission powers to police advertising
content. Association of National Advertisers EVP Dan Jaffe says it amounts to an “aiding and
abetting” provision that says if a station allows a commercial deemed deceptive or unfair to be heard,
the FTC could impose civil penalties against the broadcaster. “The FTC says they won’t do it, but
the language is certainly broad enough to,” Jaffe says. American Advertising Federation EVP Clark
Rector says financial ads are just the beginning, pointing to the FTC’s efforts to dictate which foods
can be advertised to anyone under 18 years old. “The standards are so strict they would virtually ban
the advertising of many familiar products including yogurt, vegetable soup, peanut butter and most
breakfast cereals,” Rector tells members. “All media would be subject to the ban, including television
and radio, newspapers and magazine, outdoor and online.” More than two dozen trade groups have launched a campaign
to block what they believe is an effort to transform the FTC into what some are calling a “national nanny.” They’ve begun
advertising in congressional newspapers. In a letter sent to Senate Commerce Committee members, the groups ask for the
expanded FTC issue be pulled out and considered in separate legislation. The Advertising Coalition — which includes the
NAB and several media companies — is also fighting it. If the bill passes, the FTC would get regulatory authority not seen
since 1975. Jaffe tells Inside Radio that Washington — from the FCC to the FTC and FDA — is “searching to find the limits
of their regulatory authority.” Expanded FTC advertising oversight slipped past many, buried in the 1,705-page bill where
debate was more focused on creation of a new consumer protection agency. Radio’s mentioned on page 987. “All of the
regulatory agencies are extremely actively right now,” Jaffe says. “More active than has been the case for some time. They’re
all led by new heads that are very committed to a very regulatory approach.”
Radio looks for a bigger bite of fast food advertising. Fast food chains have been among the winners during the economic
downturn. Seeing an opportunity to grow their business, quick service restaurants (QSR) increased ad spending 2% last year
according to Nielsen. But increasingly more of that has gone into television and cable networks. As the summer months
approach and fast food spending increases, radio’s hoping for a bigger bite in 2010 than it’s had over the past year. Kantar
Media data shows radio received $252 million in fast food buys last year, a 12% drop from 2008.
McDonald’s spent the most — $65M — but that was down 15% compared to a year earlier. Radio’s
big growth came from Burger King, which increased its radio spending five-fold to $32 million and
Taco Bell, which increased spending 14% to $23 million. Like the rest of the economy getting back on
its feet, the fast food advertising category appears to be hit and miss. While some radio groups say
spending is up just a few points so far this year, others have seen larger increases. “Fast food has been
strong,” Triad Broadcasting CEO David Benjamin says. His company’s top ad category for first quarter
was food and beverage, up 8% more than increases in the automotive category. With a core demo of young adults, fast food
chains have also been big users of new media. Local Focus president Kay Olin says fast food clients are among the biggest
users of new digital executions, where they can tie into station listener clubs to offer email or cell phone coupons. “It works very
well with fast food,” Olin says. “It also demonstrates the value of spot radio, by allowing them to quantify how well radio works.”
New brands, new dayparts. While the big brands like McDonald’s and Burger King still dominate the fast food ad category,
the list of radio spenders has grown. Among the biggest converts is the Mexican food chain Chipolote, which this month is
MORE NEWS >> InsideRadio.com
page NEWS Monday, April 26, 2010
rolling out ad campaigns in 30 major markets where it has the most locations over the next month. In about half the cities
they’ll lead with radio, and support it with other media. “The marketing so far is radio, outdoor, and billboards,” CEO Marty
Morgan says. “The radio did just start playing, so it’s too early to tell what the effect of that is.” He expects their market
budget to “drift upwards substantially” as the year progresses with a focus on food quality, not price. “We continue to believe
that the more our customers know about where the food we serve comes from, the more appreciative and loyal they will
be to Chipotle,” he explains. That’s contrasts other chains like Burger King, which are playing up value meals. The days
of running fast food ads only during the noon hour or the after-work rush hour are also over. Breakfast has become the big
2010 battleground, which are shifting more ads to morning drive. Burger King is going after morning diners and Wendy’s
CEO Rolland Smith recently told investors his company will double the test markets offering the morning meal and will put
in an extra $9 million to market it. Subway is also breaking into the breakfast businesses using radio advertising, but at this
point it doesn’t plan to increase its overall marketing budget. Subway has announced plans to sponsor Univision Radio’s
Spanish concert series throughout 2010. Nielsen data shows fast food chains spent $84.7 million in African Americantargeted media last year, an increase of 18% from the year before. Much of that went to cable television networks like BET
and Radio One’s TV One channel.
Report: Online video is becoming a more effective advertising medium. A new survey has good news for stations offering
online video advertising to clients. Advertisers plan to up their online video ad spends this year and are increasingly comfortable
buying the medium, according to a survey of ad agency executives and media buyers by video ad network BrightRoll. A full
94% of respondents plan to increase their spending in this area, up from 87% in last year’s study. “Since last year’s study,
agencies are becoming increasingly comfortable navigating the online video space and negotiating better deals,” BrightRoll
reports. The study found 83% of respondents say they are receiving greater value for their spending this year than they were
last year. “Lower rates, better targeting, more access to quality inventory and the emergence of performance-based metrics
like cost per engagement and cost per video view all contributed to the perception of increased value,” the study concludes.
“This perceived increase in value from online video buys will continue to drive growth in this category.” More than half (56%)
of respondents say they view online video advertising as either “more effective” or “much more effective” than other forms of
advertising. In 2010, the majority of advertisers plan to spend their creative budget on interactive pre-roll (54%) as opposed
to branded entertainment (20%), consumer content or webisodes (15%) or other forms of creative content (11%).
Tampa can’t get enough of classic hits. The format has been a stone cold smash in PPM, frequently among the highest
rated stations from market to market. But in Tampa, classic hits managed to capture the second and third place positions in
the March PPM ratings, gobbling up a 13.1-share piece of the market’s 6+ ratings pie. Under diary measurement, Tampa’s
two classic hits stations had a combined four-book average of 7.4. In the March PPM the pair hogged a 13.1. Cox Media
Group’s “107.3 The Eagle” WXGL advanced 5.8-6.5, just 0.1 behind CBS Radio’s second place “Q105” WRBQ. It is WXGL’s
best PPM numbers since pre-currency measurement began last July. Meanwhile, “98 Rock” WXTB, once one of the nation’s
most formidable active rockers, is blazing a comeback trail. The Clear Channel station had a not-so-impressive four-book
average of 2.7 in 12+ in Tampa’s final year of diary measurement. It only mustered a 2.7 in the first PPM currency survey
month last September. Now it’s practically doubled that, climbing 3.3-4.6-4.9-5.2 for a sixth place tie. Former WXTB morning
man Bubba The Love Sponge returned to the market in January 2008, quickly reclaiming his ratings prominence, this time
on Cox Media Group classic rock “The Bone” WHPT. Bubba frequently enjoyed a first place 12+ finish in the diary. Not so
with PPM, where the syndicated morning man ranks fifth in 6+ in March, another example of a personality who performed
better under recall-based measurement.
Adult hits moves into top three in Pittsburgh. In a market where goliaths KDKA and WDVE are always at the top of the
ratings heap, Steel City Media adult hits “Bob FM 96.9” WRRK quietly crept into the top three with a 7.0 6+ share in March.
Not only is it a station best in the eight surveys that Pittsburgh has been electronically measured, it’s nearly double the 3.7
MORE NEWS >> InsideRadio.com
page NEWS Monday, April 26, 2010
four-book average the station had in the market’s final year of diary measurement. In last year’s Inside Radio-Research
Director PPM Formats Study, adult hits averaged a 3.6 in the 11 electronically markets where it existed then. While Pittsburgh
is smaller than the markets in the Formats Study, WRRK, Bonneville’s “106.5 The Arch” WARH, St, Louis (tied for second with
a 6.7) and Border Media Business Trust’s “102.7 Jack FM” KJXK, San Antonio (ranked sixth, moving 6.0-6.9) are among the
highest PPM-rated “we play anything” outlets. Elsewhere, Clear Channel’s “Rush Radio” WXKS (1200), Boston quadrupled
its 6+ share in its PPM debut as a conservative talker. With a 0.3 in February, the former Spanish music station had nowhere
to go but up. It snagged a 1.1 in March. “It’s the first step in what we know will lead to more growth as the station matures
and more people find out about it,” PD Bill George tells the Boston Herald.
Spanish adult hits continues winning streak in Las Vegas PPM. Chicago isn’t the only PPM market where a Hispanic
station towers above its English-language competition. In Las Vegas, where 27.7% of the population is Hispanic, KWID leads
the market in 6+ for a third consecutive month with a 7.3 share in March. That’s more than four shares above where it was
trending under diary-based measurement. KWID was only one-tenth of a share behind Beasley classic hits KKLZ (96.3) in
25-54 with a second place 7.1. Meanwhile, San Antonio’s country race tightened in March, with only one share separating
Cox Media Group’s second place “Y100” KCYY (9.3-9.0) and Clear Channel’s “KJ97” KAJA (7.4-8.0). “KJ97” has been on a
steady upswing since December, when it had a 6.4 and trailed KCYY by more than three shares. Cox hot AC sister KSMG
looks far better under electronic measurement, tied for sixth in March (5.6-5.1). It only averaged a 2.4 12+ in the final four
books of recall-based ratings. Active rock sister KISS has yet to match its diary performance, ranked 12th in March with a
3.6. But in Kansas City Entercom active rock KQRC (98.9) looks even better in PPM than it did with the diary, topping the
bill in March with a 7.6 12+. The sacrifice of smooth jazz in Cleveland has yet to pay off. Three months into a Jack-esque
adult alternative format consulted by former WMMS architect John Gorman, Elyria Lorain Broadcasting’s “107.3 Cleveland!”
WNWV has trended 1.1-1.1-1.2 since its January launch, ranked 19th. The station averaged a 4.5 12+ in its final four books
of diary measurement as smooth jazz “The Wave.” Read full Arbitron market-by-market ratings at www.InsideRadio.com.
Bustos wants to make its Dallas station a daytimer. A nighttime signal is dream for many owners of AM stations, but
for Dallas’ Vietnamese-language “Radio Siagon” it’s a waste of electricity. Bustos Media makes a rare request, filing with
the FCC to make KTXV, Mabank (890) a daytimer. The problem is KTXV reaches the Metroplex’s Vietnamese population
during the daytime when it has 20,000-watts. But after dark, the station has just 250-watts which doesn’t get far. “There are
no known Vietnamese speakers in the immediate vicinity of the KTXV transmitter site,” the company tells the FCC, explaining
that is has concluded it is “uneconomical to operate at night.” It bought KTXV in 2007 for $952,760. Bustos Media has been
restructuring its financial operations since last year after slipping into default on its loans held by Alta, Providence Equity
Partners and Opportunity Capital Partners. In asking the FCC to make KTXV a daytimer the company notes its 28-stations
have annual gross receipts of less than $1 million.
ESPN rethinks Long Island plan. Ron Morey’s Jarad Broadcasting sold all but one of its radio stations to JVC Media late
last year, holding onto WLIR-FM, Hampton Bays (107.1) since it amounted easy money. ESPN had a deal to simulcast ESPN
Radio flagship WEPN, New York (1050) on WLIR-FM with an option to buy the signal that extended WEPN’s reach to Long
Island’s east end for $3 million. The simulcast has attracted listeners. The Fall Hampton Bays-Riverhead Arbitron ratings
show it drew a 1.8 share (12+). That’s better than the 0.8 share scored by WEPN in the March New York PPM results (6+).
But to get full credit by Arbitron it must be a full simulcast, meaning ESPN hasn’t been able to sell the Long Island signal
to local advertisers. Word is it didn’t even bother with sales staff for WLIR-FM. Disney has also put ESPN on a financial
diet. So when the lease expired in January, ESPN opted not to move forward with its planned purchase. For the time being,
Morey has left ESPN Radio programming on the air, but just listed WLIR-FM for sale in a local weekly newspaper. ESPN
Radio has a separate deal with Nassau Broadcasting to simulcast WEPN on WNJE, Flemington, NJ (1040) to reach parts
of central New Jersey. That LMA continues.
MORE NEWS >> InsideRadio.com
page NEWS
Monday, April 26, 2010
Copps: More public broadcasting may solve media problems. “Broadcasting is going to come back,” Michael Copps
says. He also believes newspapers will survive as well. But the Democratic FCC commissioner isn’t
convinced the news media will ever be what it was before consolidation and the recession. Copps
says the solution may be more government funding. “I think, at some point, we have to get off the
defensive and start talking about [taxpayer] support for public media,” Copps tells PBS’ Bill Moyers.
Public radio and television currently gets about $1.35 per person a year in government funding.
Copps says it deserves more. “Lots of other countries are spending 50, 75, 100 dollars or more. And
you kind of get what you pay for.” That kind of statement, Moyers told the commissioner, opens him
for criticism. “Glenn Beck’s going to call you a communist, a socialist, or worse,” Moyers said. No
problem, Copps responded, saying talk radio fits right into American history. “We’ve always had the
chatterers. We’ve always had precursors of raging cable or talk radio,” he said. “Everybody’s entitled
to their opinion. Everybody’s not entitled to their own set of facts.”
FCC sticks with tough fine for phone prank. As part of the long-running “Caíste!” (“You Fell for It!) feature, Spanish
Broadcasting System morning show “El Vacilón de la Mañana” prank-called a woman in 2007. Cast member Rubén Ithier
claimed to be an employee of a local hospital. He falsely told the woman her husband had been shot and killed; her daughter
was run over by a car; and their bodies were at the hospital. Station personnel told the woman the call was a prank after
she became hysterical on the phone asking the show hosts, “My God, why did you do this to me?” The FCC doesn’t fine for
being cruel, but it did for not telling the woman the call was being recorded for future broadcast. It slapped “El Zol 95” WXDJ,
Miami with a $16,000 fine. SBS argued that was excessive and the FCC relied on “the substance of the conversation to
adjust the forfeiture upward.” It argued the content of the call– however much in bad taste — fell under “protected speech” and
shouldn’t influence the FCC’s decision. But Enforcement Bureau chief Hillary DeNigro says it’s SBS’ “history of violations”
that warranted the stiff fine, not what was said. She rejected SBS’ request to lower the fine. The FCC issued a separate
$16,000 fine against SBS’ Spanish-CHR “Mega 97.9 WSKQ-FM, New York, which the company has already paid.
RTDNA study links web content and newsroom size. The Radio Television Digital News Association (RTDNA) and Hofstra
University annual newsroom survey says more radio stations are putting news audio webcasts and blogs on their websites,
although the number who says they are posting photos and news video dropped slightly compared to a year ago. Hofstra
professor Bob Papper says the determining factor is how many employees work in the newsroom. The survey finds the number
of radio stations making money or breaking even on their website slipped, while more stations reported they lost money on
their site. The survey was conducted in the fourth quarter of 2009 among a random sample of 4,000 radio stations. Valid
responses came 203 radio news directors and general managers representing 301 radio stations.
Inside Radio News Ticker…Sirius XM now on Android…A free application for Android-powered smartphones will be
made available next month, giving Sirius XM Radio customers access to more than 120 channels. As with its iPhone and
BlackBerry apps, Howard Stern, MLB and NFL play-by-play and NASCAR Radio will not be available via the new app…GM
drops 91-year ad agency…Chevrolet is dropping the advertising agency responsible for such iconic campaigns as “Like A
Rock.” GM moves its $30 million account from Interpublic’s Campbell-Ewald to Publicis. GM had been with C-E since 1919.
Publics’ Starcom Mediavest already handles GM media buying duties…FCC hits Worcester pirates…Three pirate stations
have been ordered off Worcester, MA airwaves. But a cease-and-desist doesn’t always work on people who don’t seem to
care about communications law. The Worcester Telegram reports “Flava 105.5” is still on the air. Local activists are siding
with the FCC. That’s because the pirate station is promoting after-hours parties…FCC sets media workshop…The FCC
has scheduled an April 30 workshop as part of its ongoing Future of Media inquiry. The daylong Washington, DC hearing
will focus on how public radio and television are adapting to changes in the media landscape. Read more news, people
moves and job listings at www.InsideRadio.com.
INSIDE RADIO STOCKS
Dow close from Friday 4/23/10: 11,204.28 up 69.99
Nasdaq 2,530.15 up 11.08 S&P 500 1,217.28 up 8.61
Close
Arbitron
Beasley
CBS
Citadel Clear Channel
Corus
Cumulus
Disney
31.74
5.25
16.48
0.36
6.50
20.55
5.13
36.79
Change
up
up
up
up
0.86
0.25
0.05
0.02
unchgd
unchgd
down
up
0.33
0.01
Close
Emmis
2.30
Entercom
14.89
Entravision
3.32
Fisher
15.54
Global Traffic
5.95
Grupo Radio 8.00
Journal
5.89
Lincoln Fin. 32.79
MORE NEWS >> InsideRadio.com
Change
up
down
down
up
up
down
down
up
0.13
0.06
0.07
0.92
0.14
0.01
0.44
0.57
Close
Radio One
4.89
Regent
0.12
Rogers 35.23
Saga
25.46
Salem
5.47
SBS
1.47
Sirius
1.12
Westwood One11.75
Change
down
unchgd
up
up
up
up
up
down
0.05
0.06
0.84
0.01
0.20
0.03
0.02
page RATINGS
Monday, April 26, 2010
March ARBITRONS - PPM
Houston-Galveston, TX (#6)
Dallas-Ft. Worth, TX (#5)
CHR “Kiss” stays flat and holds #1, country “The Wolf” falls
Soft AC “Sunny” (-0.1) remains number one as the top five
0.6 shares and moves from second to fourth place.
stations all see ratings declines from February to March.
Rank
1
2
2
4
5
5
7
8
9
10
10
12
13
14
15
16
17
17
17
20
20
22
23
24
25
26
26
28
29
30
30
32
32
34
35
36
37
37
37
37
41
42
42
42
45
45
45
45
45
50
50
50
50
50
50
50
50
Station
KHKS
KVIL
KLTY
KPLX
KLNO
KLUV
WBAP
KZPS
KSCS
KKDA-F
KDMX
KTCK
KBFB
KJKK
KBOC
KRNB
KSOC
KNOR
KDGE
KERA
KEGL
KRLD
KMVK
KZZA
KFZO
KESS-F
KLIF-F
WRR
KESN
WBAP-F
KTCY
KLIF
KCBI
KRLD-F
KVRK
KAAM
KEOM
KMKI
KSKY
KKDA
KNON
KTFW-F
KZMP
KHVN
KKXT
KATH
KDFT
KTNO
KLAK
KNTU
KGGR
KFXR
KFLC
KHYI
KWRD-F
KFWR
KXEZ
Format
CHR
AC
c. Christian
country
reg’l Mex.
classic hits
news/talk
classic rock
country
urban
hot AC
sports
rhy. CHR
adult hits
reg’l Mex.
urban AC
urban AC
reg’l Mex.
rock
news/talk
rock
news/talk
Span. CHR
reg’l Mex.
Span. adlt/hits
hurban
CHR
classical
sports
oldies
Span. hits
talk
c. Christ/relig
sports
Christ. rock
standards
classic hits
pre-teen
talk
urban oldies
variety
classic cntry.
Span. sports
Black gospel
adult altern.
religious
Span. relig
Span. relig
AC
jazz
Blk gos/relig
news
Span. n/t/s
country
religious
country
classic cntry.
Owner/LMA
Jan
Clear Channel
6.0
CBS Radio
4.6
Salem
4.3
Cumulus
4.4
Univision/BMP
4.0
CBS Radio
3.5
Citadel
4.8
Clear Channel
3.6
Citadel
3.8
Service
3.9
Clear Channel
3.1
Cumulus
3.8
Radio One
3.2
CBS Radio
2.3
Liberman
2.3
Service
2.4
Radio One
2.3
Liberman
1.9
Clear Channel
2.0
N Texas Public 2.0
Clear Channel
1.9
CBS Radio
2.4
CBS Radio
2.1
Liberman
2.0
Univision/BMP
2.5
Univision/BMP
1.5
Cumulus
1.4
City of Dallas
1.2
ESPN Radio
1.7
Citadel
2.0
Liberman
1.2
Cumulus
1.3
First Dallas
1.0
CBS Radio
1.7
Research Education 0.8
DJR Bcstg
0.4
Mesquite Ind Schools0.6
ABC
0.2
Salem
0.6
Service
0.5
Agape Broadcasting 0.4
LKCM Group
0.5
ESPN Radio
0.4
Mortenson
0.3
N Texas Public 0.3
La Promesa **
Multicultural
0.3
Mortenson
0.3
NextMedia
0.2
Univ/North Texas
0.2
Mortenson
0.1
Clear Channel
0.1
Univision/BMP
0.1
Metro TX
0.1
Salem
0.1
LKCM Group
0.1
Metro TX
**
Feb
5.7
4.4
4.2
5.1
4.4
3.6
4.4
3.4
3.6
3.3
3.0
3.2
3.3
2.6
2.5
2.5
2.3
2.2
1.9
2.3
2.0
2.5
2.1
2.3
2.0
2.0
1.6
1.2
1.2
2.0
1.5
1.3
1.0
1.2
0.7
0.6
0.7
0.6
0.5
0.5
0.3
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
Mar
5.7
4.8
4.8
4.5
4.3
4.3
3.9
3.8
3.6
3.4
3.4
3.2
3.0
2.9
2.6
2.5
2.4
2.4
2.4
2.2
2.2
2.1
2.0
1.9
1.7
1.6
1.6
1.5
1.4
1.3
1.3
1.1
1.1
1.0
0.7
0.6
0.5
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Rank
1
2
3
4
5
5
7
8
8
10
11
12
12
14
15
16
17
17
19
20
20
22
23
24
25
26
27
28
28
30
30
30
33
33
33
33
33
38
39
39
39
39
43
43
43
43
43
Station Format
KODA
soft AC
KBXX
rhy. CHR
KMJQ
urban AC
KLTN
reg’l Mex.
KTBZ-F modern rock
KSBJ
c. Christian
KKHH
CHR
KTRH
news/talk
KHMX
hot AC
KKBQ-F country
KRBE
CHR
KLOL
Span. hits
KILT-F country
KTJM
reg’l Mex.
KKRW classic rock
KROI
Black gospel
KGLK
classic hits
KUHF
classical/news
KAMA-F Span. hits
KOVE-F Span. adlt/hits
KHPT
80’s hits
KTHT
classic cntry.
KQQK+ reg’l Mex.
KQBU-F reg’l Mex.
KHCB-F religious
KILT
sports
KSEV
talk
KTSU
jazz
KPRC
talk
KCOH
urban/talk
KFNC
sports
KHJK
adult altern.
KLAT
Span. talk
KBME
sports
KVST
country
KEYH
reg’l Mex.
KNTE-F+ Span. hits
KGOW sports
KAFR
c. Christian
KPFT
news/talk/variety
KNTH
talk
KWWJ Blk gos/relig
KKHT-F religious
KACC
rock
KJIC
s. gospel
KYST
Span. sports
KSHN
AC
Owner/LMA
Jan
Clear Channel
7.3
Radio One
6.6
Radio One
6.7
Univision/BMP
5.9
Clear Channel
4.9
KSBJ Educational 4.9
CBS Radio
4.6
Clear Channel
4.1
CBS Radio
3.9
Cox Media
3.8
Cumulus
4.4
CBS Radio
3.0
CBS Radio
2.8
Liberman
3.5
Clear Channel
2.7
Radio One
3.2
Cox Media
2.9
University of Houston2.3
Univision/BMP
2.6
Univision/BMP
2.4
Cox Media
1.7
Cox Media
1.8
Liberman
1.6
Univision/BMP
1.5
Houston Christian
1.0
CBS Radio
1.2
Dan Patrick
0.5
Texas Southern Univ 0.7
Clear Channel
0.5
KCOH
0.5
Cumulus
0.7
Cumulus
0.5
Univision/BMP
0.5
Clear Channel
0.7
New Wavo
0.4
Liberman
0.4
Liberman
0.3
Gow Comms
0.4
American Family
0.3
Pacifica Foundation 0.1
Salem
0.2
D.E. Martin
0.2
Salem
0.2
Alvin CC
0.1
Community Radio
0.1
Hispanic Bcstg.
**
Trinity River
**
Feb
7.2
6.6
6.1
5.8
5.2
5.0
4.5
4.5
4.3
3.9
4.4
3.2
2.9
3.3
2.7
3.2
2.7
2.7
2.2
2.1
1.8
1.7
2.0
1.6
1.1
1.0
0.5
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.2
0.2
0.2
0.1
**
0.2
0.1
0.1
0.1
**
Mar
7.1
6.3
5.9
5.1
5.0
5.0
4.6
4.4
4.4
4.2
4.0
3.4
3.4
3.3
3.2
3.1
2.5
2.5
2.3
2.1
2.1
1.8
1.7
1.6
1.3
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
+Recent changes from the M-Street database: KQQK flipped from
Spanish CHR, and KNTE-FM flipped from regional Mexican in January.
Cluster Analysis: Clear Channel (20.7). CBS Radio (16.6).
Radio One (15.3).
+Recent changes from the M-Street database: WBAP-FM flips to news/
talk, changing calls from KPMZ in March.
Cluster Analysis: Clear Channel (17.6). CBS Radio (17.1). Cumulus (10.4).
6+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron. Copyright 2010. Formats of stations listed reflect the analysis and groupings of M Street
Corp. and may differ from the station’s opinions or interpretations. Complete Ratings are reported daily online at www.StationRatings.com. Ratings are reported at 5pm daily.
MORE NEWS >> InsideRadio.com
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Monday, April 26, 2010
MARKET MANAGER
TRAFFIC EXPERT - NEW YORK
Top 20 Market looking for a
Market Manager with a proven
track record in large markets.
Great opportunity for someone
with excellent leadership and
team building skills. Send cover
letter and resume in confidence
to: [email protected]
EOE
RCS, the World’s leading provider of radio software is looking for a
Traffic expert who can assist the US sales department with customer
requirements and demonstrations of our traffic products. Further
requirements are:
AE - ATLANTA
Salary plus commission opportunity. Please e-mail cover letter and
put “Traffic Expert” in the Subject line to: [email protected]
Major Market Sports
Powerhouse in Atlanta
with national reputation,
790 The Zone, looking for
talented account manager with
at least 2+ years of on the street
experience. Must have the ability
to creatively leverage multiple
media assets. Must be
a strategic thinker with a
relentless work ethic. Currently
a small or midsize market
AE? Come work for a private
company that treats its
employees like family. E.O.E.
Contact Christopher Young, GSM,
[email protected]
• Knowledge of Traffic systems and workflow
• Design & implementation requirements for Traffic systems
• Strategic thinking and planning skills
• Ability to work in team environment
CUMULUS - SAVANNAH - SALES MANAGER
Live and work where millions every year PAY to visit. Cumulus
is looking for the results-oriented Sales Manager most capable
of maximizing the potential of what is arguably the most potent
cluster of seven stations ever brought together in a single market,
blanketing a metro which encompasses both Savannah and Hilton
Head. Fabulous area of the country which makes this the perfect
opportunity for any top performing mentor and coach willing to live
up to the reputation of a city known for Southern charm, hospitality
and entrepreneurial spirit.
Send resume and salary requirements to:
[email protected] EOE
DIRECTOR OF SALES - SEATTLE
How would you like to be a really big fish
in a really big pond?
SALES MANAGER
Classic Rock Station WZOW in
South Bend, IN is looking for a
Sales Manager.
Applicants should have a
successful history of managing
local and national radio sales,
hiring, training, executing
promotional plans and working
with programmers.
Qualified candidates should
send cover letter/resume to:
[email protected]
Subj: “Management Position”
EOE
We know a thing or two about big fish in Seattle, what with all
the water around us. Salmon, whales, and the CBS Radio cluster
of KMPS-FM, KZOK-FM, KJAQ-FM, KPTK-AM…now these stations
are REALLY big fish…and they need a strategic thinker with broad
marketing and sales experience to develop their sales staff and
managers by directing pricing, inventory management, and execute
sales initiatives, consumer promotions, events, digital sales and
nontraditional sales efforts. In short, our Director of Sales is going
to have to be a really big fish in order to successfully guide this team
through the “sharks.”
A job this big won’t be easy. You’ll need to motivate, train and coach
sales managers and sales people to develop creative marketing
solutions for new and existing clients and build client relationships.
But in return, you’ll be able to be paid on your successful efforts. You
will have the best tools available to help you do your job effectively.
And you will be in one of the most vibrant cities in the US filled
with culture, sports, and some of the best coffee in the world! E.O.E.
Apply today at www.cbsradio.com
INSIDE RADIO, Copyright 2010. www.InsideRadio.com. All rights reserved. No part of this publication may be copied, reproduced, refaxed, or retransmitted in any
form. Address: P.O. Box 442, Littleton, NH 03561. To advertise, call 800-640-8852. Classifieds, email: [email protected]. Subscribe to INSIDE RADIO for 12 months.
Monthly subscription $39.95 billed to your credit card. Call (800) 248-4242 to subscribe. Managing Editor, Frank Saxe [email protected] 800-290-6301/Senior Editor,
Paul Heine [email protected]. GM/ Publisher, Gene McKay 800-640-8852.
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