VanDrie Group

Transcription

VanDrie Group
E
1
The VanDrie Group: a family history.
The Dutch-owned VanDrie Group is not only the world market leader
in veal, but also a company built on the best family traditions. Jan
van Drie bought his first newborn calf to raise in the early 1960s.
VanDrie Group
Today, with more than 10 companies, the group is the largest
integrated veal producer in the world and therefore the world
market leader in veal and the largest calf milk producer. Backed by
Safety Guard, a unique integral chain management system, some
1.4 million calves are processed each year, more than 95% of which
are exported all around the world. The VanDrie Group satisfies
approximately 25% of European demand for veal.
Jan van Drie
‘It’s a company to be
proud of. I passed this
Why choose the VanDrie Group.
wonderful business on to
my sons, who are aware
of their responsibility:
Guaranteed through integration.
All companies in the VanDrie Group are 100% aware of their
responsibility for optimal quality in the products to be supplied.
I raised them to have
respect for people,
animals and nature.
Being the largest means
This applies to the livestock farm, the calf milk powder and meat
having responsibilities.
businesses. Therefore it makes sense to work together to offer that
They must assure a
guarantee to the final consumer. The VanDrie Group therefore
product that is produced
arrived at an integrated approach, guided by the most advanced
responsibly and safely.
control systems.
Furthermore, integration is the perfect answer to constantly
That’s why our logo
contains the words:
controlled quality veal.’
changing consumer desires and market trends.
Therefore VanDrie Group, an integrated production chain, is unique
in the world.
The calf on a pedestal.
Respect for people, animals and quality has been part and parcel
of the VanDrie Group for generations. It is at the heart of our
professional approach and partnership, and the principle behind the
product we ultimately supply: Controlled Quality Veal.
3
Calf husbandry.
The VanDrie Group’s calves are exclusively from controlled farms. The number
of calf-husbandry operations under the company’s own control currently
numbers over 1.200. The VanDrie Group is a fervent supporter of housing
The Chain
calves in groups. All calves are housed in groups in spacious, well-ventilated
stables. The stables allow for plenty of daylight.
Specialised supervisors support veal farmers in their work. Continual research
yields the latest ideas, which are applied at the farms. Modern management
systems ensure the consistently high quality of the product. Controlled Quality
Jan van Drie Jr:
Veal is guaranteed by our own Safety Guard quality system across the board.
‘Business has been in
The EC-accredited Veal Calf Quality Guarantee Foundation (SKV) carries out
our blood since we were
strict inspections for prohibited substances.
children. Maintaining our
business contacts is ver y
important to me.’
5
Calf milk powder production.
Based on whole milk replacement products, balanced nutrition is
assembled that ultimately assures the tender, delicate veal delivered to the
consumer. Production under optimum control conditions is carried out in
ultramodern plants in the Netherlands, Germany and Italy. Some of these
plants produce semi-finished products processed at other plants to create
the final product, calf milk powder. A location in the Netherlands manages
the purchasing and routing of high-quality raw materials.
Together, the production units manufacture approximately 550,000 tonnes
of calf milk annually.
All ingredients used to produce calf milk are sampled and tested and,
René van Drie:
‘We would not exist
if approved, released for production, recorded and archived, ensuring
continuous tracking and tracing from ingredient to final product.
without the dedication
of veal farmers.
Their professionalism
is the basis of our
The slaughterhouses.
integration.’
The VanDrie Group’s production is made to measure. This begins at the
farm, where calves are housed by the desired breed and origin. All veal
products are delivered according to client specifications. These may
refer to the shape, weight and colour of the meat. Any desired cut can
be produced during the processing of the meat. Packaging is also done
in the way requested by the client: boxes, foil and product information
stickers are produced according to agreed specifications.
The VanDrie Group therefore delivers a tailor made concept, at any time
of day, around the world. Two of the VanDrie Group’s slaughterhouses
in the Netherlands – T. Boer & zn in Nieuwerkerk a/d IJssel and Ekro
in Apeldoorn – are the largest veal slaughterhouses in the world. A
unique feature of the VanDrie Group slaughterhouses is that each cut is
labelled with the identification number of the individual animal, so that
all information can be traced at any time.
6
7
The following quality and control systems are applied in the VanDrie Group, involving
the undermentioned inspection and registration bodies:
ISO 22000, ISO 9001:2000, FSSCS, HACCP, BRC, VWA, AID, GMP+B3, GVP, IKB, NRS, SKV, CBS, Halal
certification, GMP-B10, Q&S, SGS, Lloyds, Deltacon, Sanitel, IKV, DSV, Dir. Dept. Agriculture, EDE,
Qualité France, CERVAC, Gendarmerie, Douane, La Police, Brigades specials DSV, Ofival, AFAQ,
DGCRF, DRIR.
VealVision: Transparency through the Internet.
The VanDrie group is a transparent organisation. The group believes in openness and socially
responsible production. The VanDrie Group considers the Internet an important medium for
giving clients, consumers and governments an understanding of its production methods. The
Safety first.
Safety Guard: the VanDrie Group’s integrated quality system.
This quality system guarantees food safety throughout the entire production process. The basis
of Safety Guard is HACCP, which is implemented throughout the VanDrie Group. The VanDrie
VanDrie Group has therefore developed a website (www.vealvision.com) where all information
on a batch of veal that has been received can be traced. After obtaining a password, clients can
retrieve the information on the veal they have received. VealVision also enables them to find
out more about the farmer responsible for the calf in question. VealVision makes information
on all the group’s calves available anywhere in the world.
Group is the first integrated producer to be awarded a Food Safety Supply Chain System
certificate, issued by Lloyd’s Register Quality Assurance Ltd. Safety Guard is also configured
to meet the requirements of clients worldwide. The core of Safety Guard is the traceability
system implemented throughout the chain. The basis in every phase of the production process
is the animal’s individual earmark, the ID code, which remains associated with the animal and
the meat. Even when the meat is processed further in the deboning plant, the ID code is still
associated with each primal cut, allowing traceability to the level of the individual animal. This
means data can be collected both upstream and downstream. This is another example of the
difference between VanDrie Group and other veal producers.
8
9
Group Grown veal is high-quality veal from calves kept in
an animal-friendly manner.
All calves reared according to VanDrie Group’s Group Grown® concept are kept in
Group Grown
groups. Professional veal farmers ensure the groups are correctly composed to make
®
the animals feel comfortable. Spacious, well-ventilated stables also contribute to their
welfare. Furthermore, animal welfare is enhanced by the composition of the menu.
In addition to calf milk powder, the menu for the calves is completed by cellulose,
including green maize, further promoting the natural development of the calves and
with it their well-being. Group Grown® veal is safe veal. Safety Guard is the quality
system that ensures this safety. The SKV (an independent, government-inspected body)
also tests intensively for the presence of prohibited growth stimulants and medication.
Group Grown® veal is easy to digest.
It is low in cholesterol and high in vitamins and minerals. Group Grown® is a tasty,
light product that fits in modern times.
Group Grown® veal is easy to prepare and can be combined infinitely with other
products. The success of Group Grown® is partly due to the fact that it suits all dietary
cultures. It suits everyone’s taste.
11
Stimulating demand.
Veal originates as part of the commercial utilisation of by-products from dairy farming.
After all, cows do not produce milk unless they give birth to a calf annually. Veal is now
a valued delicacy that is in demand in countless countries. This is due in no small part to
Marketing
the marketing efforts of the VanDrie Group.
These efforts continue to this day. The demands of clients are continually increasing
in number and variety and they often differ from one country to another. The VanDrie
Group’s integration concept encourages this in product development, logistics and
service. All efforts have resulted in various distinctions, including the 2005 Logistics
Award (Safety Guard) and honourable mention in the MVO nominations.
Herman van Drie:
‘We have grown through
cooperation. Investing in
one’s clients and growing
Exports to more than 60 countries.
strong together – that is
our philosophy.’
With Europe as its most important sales market, the VanDrie Group exports its final
product, veal, as well as calf milk powder, to more than 60 countries around the world.
Within a few hours or a few days of ordering, clients have what they want. Careful
delivery by land, sea and air is guaranteed, partly by the VanDrie Group’s own transport
network. Veal is delivered according to the client’s wishes as carcasses or cuts, fresh or
frozen, vacuum-packed in boxes or crates for butchers and consumers.
13
VanDrie Group
companies
T. Boer & zn
This company began as a family business in 1885. Now, more than a century later, it has grown into one of the
world’s largest veal slaughterhouses.
It is also the only veal slaughterhouse in the Netherlands with a royal distinction of appointment to the court.
Every year, some 370 employees process more than 350,000 calves and originating from the VanDrie Group’s
controlled, integrated chain.
T. Boer & zn exports veal to more than 50 countries worldwide but its focus is on Europe. The most important
clients are wholesalers, supermarket chains, cash & carry stores, catering and the meat processing industry. It is
also specialised in scalded products. For faster, better logistical handling of the different product streams, the
350 division has been set up to ship products.
T. Boer & zn is certified under HACCP and BRC and SKV-accredited, among other distinctions. The entire veal
processing operation is covered by the VanDrie Group’s food safety programme, Safety Guard.
15
Ekro
Some 350-400 employees process more than 350,000 calves annually at the world’s most modern veal
slaughterhouse. Orders from around the world vary from whole carcasses to kitchen-ready consumer veal products.
KSA
Kalver Slachterij Aalten is specialised in the slaughtering of rosé (Friander) calves.
Friander is a characteristic meat, beyond comparison with any other meat because of its natural
flavour. Friander calves are mainly fed roughage, in addition to milk. The meat, which is from selected
Partly as a result of increased demand for kitchen-ready products, Ekro has established a new deboning plant,
calves, is known for its fine structure, special flavour and fresh pale red colour. This is a purely natural
enabling the company to supply products without making concessions. Ekro has also set up a special product line
product that meets the very highest standards. The VanDrie Group guarantees this by applying strict
where veal is portioned and packaged in a protective atmosphere, especially for retail. After all, ‘When you ask for
selection criteria.
veal, we serve a concept’.
The carcasses or primal cuts are delivered by KSA to its affiliates for further processing.
The slaughterhouse and new deboning plant are equipped with high-tech hardware and software that are perfectly
KSA is certified under HACCP and BRC and SKV-accredited, among other distinctions. The entire veal
aligned to guarantee complete tracking and tracing of products. Ekro holds various certifications and the entire
processing operation is covered by the VanDrie Group’s food safety programme, Safety Guard.
processing operation is covered by the VanDrie Group’s Safety Guard food safety programme, of course.
16
17
Sobeval
France is the leading consumer of veal in Europe, so it’s not surprising that the VanDrie Group has
Oukro
The integrated production chain also includes in-house skin processing. This is done for the VanDrie Group at
established itself there.
Oukro in Apeldoorn, the Netherlands, with the knowledge and experience characteristic of the VanDrie Group.
Sobeval is one of Europe’s largest veal producers and also the first ISO 9002 certified company in the
This involves the same sales philosophy: always being able to deliver what the client wants. This is taken into
French meat processing industry. Sobeval offers its customers a large assortment of high quality products.
account as early as the feeding and slaughtering process. After being treated and classified, the skins are stored
It profiles itself as a specialist in prepared veal products marketed under the brand name “Finesse de
at the perfect conservation temperature of 8 °C so that they can be delivered immediately anywhere, without
Veau”.
climatological problems, using the specific Quick Response Logistics concept.
Sobeval, Vals and Schils France make agreements with French veal farmers regarding the farming
High-quality calf leather is used in the footwear, clothing, furniture and automotive industries, among others.
of vealcalves. Veal farmers are guided by Sobeval’s own advisers in terms of animal health, stable
configuration and feed portions.
VanDrie Belgium
VanDrie Belgium in Hasselt slaughters and processes calves. Belgium is its largest sales area.
From two locations, in Hasselt and Brussels, the veal is sold bone-in or as primal cuts. The Hasselt
location also produces an assortment of products, portioned and on trays, for supermarkets.
18
19
Tentego
Navobi
Since its founding in 1960, Tentego has become a leading producer of milk-substitute animal feeds in
Schils
Schils is specialised in the development and sale of milk replacement products for young animals, such as calves, lambs and
the Netherlands, with clients worldwide. Using its own excellently equipped test site, feed quality and
piglets. The quality of the final product is always the top priority. Schils has a modern production facility responding to the
yields are tested daily. Raw materials are purchased selectively, based on strict quality requirements.
diversity of market demand. Products are exported under the Schils brand as well as private labels to more than 50 countries
Calf milk production is under strict continuous control.
worldwide. Schils is the European market leader in the private-label milk replacement products sector.
Navobi is the VanDrie Group’s largest calf milk producer and also the largest in the world. Navobi has its own accredited
laboratories, research departments and trial farms, where all processes are continually being optimised. A unique
advanced tracking and tracing system automatically links individual raw materials and the final product. All data can in
turn be linked to the animals’ ID codes, ensuring complete traceability.
Kalmi
Eurolat
Vals
Kalmi of Italy has a big market share in the sale of milk-replacing animal feeds and high-quality ingredients to the
Italian animal feed industry and trade. In France, Vals is responsible for the sale of high-quality milk-replacing products,
both for rearing (calves, lambs, goats) and for free range veal farming. At Eurolat in Germany, liquid dairy raw materials
are dried and made into semi-manufactured products, to be subsequently processed into high-quality final products at
various calf milk producing locations.
20
21
Zoogamma
In Italy, veal is a lightly esteemed product.
Van Drie
This company purchases and selects newborn calves and is responsible for the VanDrie Group’s
At Zoogamma’s Casalbuttano branch, liquid dairy raw materials are dried and made into semi-manufactured
entire veal farming chain. Over 1200 affiliated farmers are supported by advisers on animal
products, to be subsequently processed into high-quality animal feeds by Zoogamma in Ghedi.
health, stable configuration and feed rationing, ensuring that VanDrie Group Safety Guard
Zoogamma advisors are always available to assist Italian veal farmers with their expertise.
guidelines are strictly enforced at its farms. The research department works on the latest
developments in feed composition, stable configuration and animal welfare issues.
Van Drie
Van Drie
Sobeval
Kalverhouderij
The VanDrie Group has a significant interest in veal farming in Belgium as well. VanDrie
Deutschland
Kalverhouderij enters into agreements with Belgian farmers, who are also supported by our own
Vals
Naturalys
Schils GmbH
Schils France
advisers.
Besides selling quality feed for calves and also for young farm animals and pets, France-based
Vals also provide farmers and pet owners with product information on nutrition for young
animals.
As part of the VanDrie Group, Van Drie Deutschland, Naturalys and Schils GmbH sell calf milk
powder and provide product information and guidance regarding farms throughout Germany.
Melkweg
Melkweg purchases and trades in dairy raw materials, and milk-replacing and semi-manufactured
products for the production of around 550,000 tons of VanDrie calf milk powder production each year.
Melkweg’s services and trading of the above-mentioned raw materials are also made available to the
whole domestic and international market.
22
23
Promotion
Product information.
Because of its fine structure and refined flavour, veal is a valued delicacy. It is also easily digestible and
highly nutritious. It thereby meets all the requirements of critical chefs and consumers around the world. The
VanDrie Group Marketing & Communication department’s job is to bring the special qualities of controlled
quality veal to the attention of consumers in every possible way.
This includes in-store promotions, recipe development and promotional events.
Many activities involve cooperation with retail chains, upmarket restaurants and training centres for meat
and nutrition.
25
Husbandry
Calf milk
Slaughterhouses
Skins
Marketing &
Communications
26
27
Holland
VanDrie Group
Nijverheidsweg 11
Mijdrecht
P.O. Box 159
3640 AD Mijdrecht
Holland
T +31 (0)297 287872
F +31 (0)297 283848
Corporate Affairs:
T +31 (0)55 5492152
F +31 (0)55 5492156
E [email protected]
www.vandriegroup.com
Van Drie
Nijverheidsweg 11
Mijdrecht
P.O. Box 159
3640 AD Mijdrecht
Holland
T +31 (0)297 287872
F +31 (0)297 283848
E [email protected]
www.vandrie.nl
Navobi
Jhr. Dr. C.J. Sandbergweg 5-7
Ermelo (Staverden)
P.O. Box 3050
3850 CB Ermelo
Holland
T +31 (0)577 409911
F +31 (0)577 409239
E [email protected]
www.navobi.nl
Tentego
Nijverheidsweg 11
Mijdrecht
P.O. Box 84
3640 AB Mijdrecht
Holland
T +31 (0)297 280700
F +31 (0)297 288046
E [email protected]
www.vandrie.nl
Schils
Dr. Nolenslaan 121
Sittard
P.O. Box 435
6130 AK Sittard
Holland
T +31 (0)46 4599900
F +31 (0)46 4599999
E [email protected]
www.schils.com
T. Boer & zn
's Gravenweg 114
Nieuwerkerk a/d IJssel
P.O. Box 6 2910 AA
Nieuwerkerk a/d IJssel
Holland
T +31 (0)180 395395
F +31 (0)180 395350
E [email protected]
www.boer.com
Ekro
Laan van Malkenschoten 100
Apeldoorn
P.O. Box 373
7300 AJ Apeldoorn
Holland
T +31 (0)55 5492192
F +31 (0)55 5492184
E [email protected]
www.ekro.nl
KSA Aalten
Industriestraat 5
Aalten
P.O. Box 66
7120 AB Aalten
Holland
T +31 (0)543 474145
F +31 (0)543 476525
E [email protected]
www.ksa.nl
Oukro
Laan van Malkenschoten 90
Apeldoorn
P.O. Box 20274
7302 HG Apeldoorn
Holland
T +31 (0)55 5492190
F +31 (0)55 5428137
E [email protected]
www.oukro.nl
Melkweg
Joh. Bosboomlaan 50
Ede
P.O. Box 486
6710 BL Ede
Holland
T +31 (0)318 695495
F +31 (0)318 641651
E [email protected]
www.melkweg.com
Belgium
Germany
France
Italy
Van Drie Kalverhouderij
Pontfort 128
2470 Retie
Belgium
T +32 (0)14 377483
+32 (0)14 377639
F +32 (0)14 371794
E [email protected]
www.vandriekalverhouderij.be
Van Drie Deutschland
Gerhard Hauptmannstrasse 12
D-48493 Wettringen
Germany
T +49 (0)25 578170
F +49 (0)25 571743
E [email protected]
www.vandriedeutschland.de
Sobeval
Avenue Louis Lescure
Z.I. Boulazac
24759 Trelissac Cedex
France
T +33 (0)55 3027373
F +33 (0)55 3027393
E [email protected]
www.sobeval.com
Zoogamma
Strada Borgosatollo 5/a
25016 Ghedi (BS)
Italy
T +39 030 9034411
F +39 030 9034428
E [email protected]
www.zoogamma.it
VanDrie België
Havenstraat 15
3500 Hasselt
Belgium
T +32 (0)11 212 645
F +32 (0)11 229 910
E [email protected]
www.vandriebelgie.be
Eurolat
Hommerichterstrasse 25
D-51789 Lindlar
Germany
T +49 (0)220 796460
F +49 (0)220 796462
E [email protected]
Vals
Avenue Louis Lescure
Z.I. Boulazac
24759 Trelissac Cedex
France
T +33 (0)55 3027373
F +33 (0)55 3027393
E [email protected]
www.sobeval.com
Kalmi Italia
Via S. Maria 28
25015 Desenzano (85)
Italy
T +39 030 9121826
F +39 030 9121827
E [email protected]
www.kalmiitalia.it
Schils France
Avenue Louis Lescure
Z.I. Boulazac
24759 Trelissac Cedex
France
T +33 (0)55 3027373
F +33 (0)55 3027393
E [email protected]
www.sobeval.com
Marketing & Communicatie
Laan van Malkenschoten 100
Apeldoorn
P.O. Box 20095
7302 HB Apeldoorn
Holland
T +31 (0)55 5334039
F +31 (0)55 5492118
E [email protected]
28
29
Safety Guard combines:
Market share in Europe
EU regulations
Food Supply Chain Requirements
HACCP
ISO 9001
GMP+
BRC
IFS
ISO22000
± 24% VanDrie Group
± 76% others
Exports
Export percentages
In the logo is recognisable a hand and a calf, expressing respect for
people and animals. This seal guarantees quality and professionalism.
± 94% export
± 6% Netherlands
30
±
±
±
±
±
±
35%
16%
14%
20%
17%
18%
Italy
France
Germany
rest of Europe
Middle East
rest of the world
31
VanDrie Group
Nijverheidsweg 11
Mijdrecht
P.O. Box 159
3640 AD Mijdrecht
Holland
T +31 (0)297 287872
F +31 (0)297 283848
Afdeling Corporate Affairs:
T +31 (0)555 492152
F +31 (0)555 492156
E [email protected]
www.vandriegroup.com
32