docVISIONTV MEDIA KIT 2015–16
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VISIONTV MEDIA KIT 2015–16
ISION MEDIA VISIONTV MEDIA KIT 2015–16 MEDIA KIT 2015–16 | VISIONTV TV IS THE UNIVERSAL SCREEN 83 Canadians view 56 million hours of commercial television a day, more than 83% of their total video viewing time. 76 TV is a high priority medium for consumers. 76% of commercial TV viewing hours are spent on first run programs. No platform delivers a bigger, more committed audience everyday than TV. Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.” TV is the universal screen, 89% of consumers have one, and they use it for 80% of their video viewing hours. MEDIA KIT 2015–16 | VISIONTV 68 TV is consumed socially. 48% of our viewing hours are spent with other people. 43 HALF TV is part of our lives. 68% of Canadians consider TV part of their daily routine, and half insist on giving it their “full attention” while watching. 48 TV connects us. 43% of us talk about TV with family and friends. Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.” TV CONNECTS US VisionTV is in 95% of English Speaking Homes in Canada that’s over… 10 million households, reaching 2.4 million viewers 2+ weekly! VisionTV is the voice for the Zoomer Generation, and features two primary programming streams: British Fare & Nostalgic Favourites. Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015). MEDIA KIT 2015–16 | VISIONTV A Loyal Viewing Audience DID YOU KNOW… Women 25–54 spend an average of Adults 25–54 spend an average of 49 43 minutes per day with VisionTV? This makes us the Number 1 specailty station for daily minute viewership minutes per day watching VisionTV’s Entertainment Block? That’s more than… W Network, Food Network, Bravo, History & HGTV. Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015) MEDIA KIT 2015–16 | VISIONTV VisionTV: A Top Specialty Station for Women 35+ In our Entertainment Block, we continue to rank ahead of stations such as HGTV, History, CBC News, Showcase, Bravo & Discovery. 70 62.9 60 Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015), M-F 3p-Mdnt. 59.5 49.4 50 47.5 45.7 43.9 40.9 40 37.9 DISCOVERY BRAVO SHOWCASE CBS NEWS NETWORK HISTORY HGTV VISION TV TSN 10 W NETWORK 20 SPORTSNET NATIONAL 34 30 0 39.7 BRITISH FARE MEDIA KIT 2015–16 | VISIONTV VisionTV is the exclusive National Canadian Broadcaster for numerous top British series… POLDARK CRIMSON FIELD DOWNTON ABBEY MR. SELFRIDGE HOME FIRES DOC MARTIN GRANTCHESTER MEDIA KIT 2015–16 | VISIONTV IRONSIDE MURDER, SHE WROTE NOSTALGIC FAVOURITES McMILLAN & WIFE COLUMBO McCLOUD MARCUS WELBY, M.D. MEDIA KIT 2015–16 | VISIONTV SOUTH ASIAN PROGRAMMING Tap into Canada’s largest ethnic consumer group 158,000 viewers tune into the South Asian time programming block each week 1.9 million different viewers tuned into South Asian programming over the 2014–15 season Source: Numeris Total Canada; 2014–15 Weeks 1-52; Reach Qualified 1m; Persons 2+. Saturday 8am–2am. MEDIA KIT 2015–16 | VISIONTV ZNews: Lifestyle Coverage for Zoomers ZNews Videographer Darrin Maharaj brings you lifestyle coverage for Canada’s 45+ Zoomers interested in health, finance, entertainment, sex and issues that affect you and your family. ZNews airs regularly throughout the full VisionTV schedule - optimizing Zoomer reach and frequency. MEDIA KIT 2015–16 | VISIONTV VisionTV Delivers 60 Hours of Weekday Entertainment Programming MONDAY 3:00 TUESDAY WEDNESDAY THURSDAY CDN Drama (Twice In A Lifetime / Republic of Doyle / Sue Thomas F.B. Eye / Heartland) 3:30 4:00 theZoomer / Conversations with Conrad Marcus Welby M.D. 4:30 5:00 Ironside 5:30 6:00 CDN Drama (Higher Ground / Anne of Green Gables / Road to Avonlea / Murdoch Mysteries / Emily of New Moon) 6:30 7:00 Murder She Wrote 7:30 Britcom Classic (Last of the Summer Wine) 8:00 Columbo Britcom Contemporary (Miranda) 8:30 9:00 9:30 FRIDAY theZoomer / Conversations with Conrad Great Movie British Drama (Our Zoo / Poldark / Doc Martin / Home Fires / Crimson Field / Arthur & George / Grantchester) Great Movie (McMillan & Wife/McCloud) Gaither Gospel Hour British Drama (Downton Abbey Encore / Mr. Selfridge) Britcom (Keeping Up Appearances) Sing-a-long Fridays 10:00 10:30 11:00 CDN Documentary (premiere) Messages From Spirit with Colette Baron-Reid (The World of the Unexplained) / Spring 2016 CDN Drama theZoomer / Conversations with Conrad 11:30 Fall 2015–16 Schedule Conspiracy Show (The World of the Unexplained) / Spring 2016 CDN Drama MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & FINANCE VisionTV viewers are more likely than the general population to… HAVE HIGH INTEREST SAVINGS Index 120 HOLD STOCKS / MUTUAL FUNDS Index 113 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. $ HAVE GICs (Guaranteed Investements Certificates) Index 116 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & AUTOMOTIVE VisionTV viewers are more likely than the general population to… HAVE MOST RECENTLY BOUGHT A MIDSIZE PREMIUM VEHEICLE Index 130 OWN A JAPANESE VEHICLE Index 110 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. HAVE MOST RECENTLY BOUGHT A DOMESTIC VEHICLE Index 110 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & BIG-BOX STORES VisionTV viewers are more likely than the general population to shop at… Index 132 Index 125 Index 119 Index 117 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. Index 127 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & TECHNOLOGY VisionTV viewers are more likely than the general population to… HAVE SPENT $1,500–$2,499 ON TVs & HOME THEATRE UNITS IN THE PAST 2 YEARS OWN SURROUNDSOUND SPEAKERS FOR THEIR HOME THEATRE Index 137 PERSONALLY SPEND $76– $100 PER MONTH ON CELLPHONES/SMARTPHONES Index 117 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. Index 133 EQUALLY USE THEIR CELLPHONES / SMARTPHONES FOR PERSONAL AND BUSINESS MATTERS Index 129 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & SNACK FOODS VisionTV viewers are more likely than the general population to… REWARD THEMSELVES WITH SNACKS/CANDIES PREFER HARD CANDY/MINTS Index 115 Index 144 HAVE EATEN CHEESE CRACKERS IN THE PAST MONTH Index 121 HAVE EATEN 3+ JARS (HIGH) OF PEANUT BUTTER IN THE PAST MONTH HAVE EATEN CRUNCHY PEANUT BUTTER IN THE PAST MONTH EAT FLAVOURED TORTILLA CHIPS MOST OFTEN Index 123 Index 136 Index 132 HAVE EATEN 1–2 PACKAGES OF CHEWY CANDIES IN THE PAST WEEK PREFER TO CHEW GUM AS A BREATH FRESHENER Index 140 Index 142 HAVE EATEN 3–4 BOXES/ PACKAGES OF READY-TO-EAT COOKIES IN THE PAST MONTH EAT CHOCOLATE CHIP COOKIES MOST OFTEN Index 165 Index 122 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & CEREALS VisionTV viewers are more likely than the general population to… EAT COLD CEREALS WITH DRIED FRUITS/ BERRIES/RAISINS Index 144 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. EAT MULTI-GRAIN COLD CEREALS Index 127 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & DAIRY VisionTV viewers are more likely than the general population to… EAT INDIVIDUALLY WRAPPED SLICED PROCESSED CHEESE MOST OFTEN CONSUME LARGE SIZED YOGURT (500G–750G) IN HH MOST OFTEN Index 118 Index 117 MOST OFTEN USE BUTTER AS A TOPPING BE HEAVY CONSUMERS OF BUTTER HAVE DRANK 1–3 LITRES OF MILK IN THE PAST WEEK Index 148 Index 113 Index 116 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & SOFT DRINKS VisionTV viewers are more likely than the general population to prefer to drink… ORANGE SODA Index 207 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. ROOT BEER Index 113 GINGER ALE Index 111 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & COFFEE VisionTV viewers are more likely than the general population to… HAVE DRANK INSTANT COFFE IN THE PAST WEEK HAVE DRANK 500g OF INSTANT COFFEE IN THE PAST MONTH Index 197 Index 191 DRINK DECAF INSTANT COFFEE MOST OFTEN HAVE DRANK FLAVOURED COFFEE IN THE PAST WEEK Index 146 Index 114 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & DINING VisionTV viewers are more likely than the general population to… FREQUENT A QSR/FAST FOOD RESTAURANT FREQUENTLY EAT AT A RESTAURANT Index 119 EAT PIZZA AT A RESTAURANT Index 118 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. Index 125 EAT SUBS/SANDWICHES AT A RESTAURANT Index 118 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & BEAUTY PRODUCTS VisionTV viewers are more likely than the general population to… HAVE USED LIP GLOSS IN THE PAST WEEK BUY SPF 16 TO 35 SUNSCREEN PRODUCTS MOST OFTEN Index 147 Index 130 HAVE USED HAIRSPRAY 6–7 TIMES IN THE PAST WEEK USE BODY LOTION MOST OFTEN HAVE USED FACE POWDER IN THE PAST 6 MONTHS Index 248 Index 139 Index 123 USE FOOT CREAM MOST OFTEN Index 138 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. USE MOISTURIZING FACIAL CREAM MOST OFTEN Index 119 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & OTC PRODUCTS VisionTV viewers are more likely than the general population to… MAINLY USE PAIN RELIEVERS 6–9 TIMES PER MONTH FOR MUSCLE/BODY PAINS HEAVILY USE PAIN RELIEVERS 10–14 TIMES PER MONTH FOR BACK PAIN Index 174 Index 115 USE CAPLETS TO RELIEVE HEADACHES USE PAIN RELIEVERS FOR HEADACHES Index 125 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. Index 119 MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & SANITARY TISSUE VisionTV viewers are more likely than the general population to… HAVE USED REGULAR SIZED PAPER TOWELS IN THE PAST MONTH HAVE USED 3–4 ROLLS OF PAPER TOWL IN THE PAST MONTH Index 125 Index 115 HAVE USED 3–4 BOXES OF FACIAL TISSUE IN THE PAST MONTH Index 116 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & HOUSEHOLD PRODUCTS VisionTV viewers are more likely than the general population to… USE LIQUID BATH CLEANERS IN HOUSEHOLD MOST OFTEN USE NATURAL/ENVIRONMENTALLY FRIENDLY HOUSEHOLD CLEANERS MOST OFTEN Index 164 Index 143 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & LEISURE ACTIVITIES VisionTV viewers are more likely than the general population to… HAVE ATTENDED LIVE THEATRE 1–2 TIMES IN THE PAST MONTH HAVE ATTENDED THE OPERA 1–2 TIMES IN THE PAST MONTH Index 161 Index 268 HAVE ATTENDED A MUSEUM 1–2 TIMES IN THE PAST MONTH HAVE ATTENDED A GALLERY 1–2 TIMES IN THE PAST MONTH Index 119 Index 216 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & MOVIES VisionTV viewers are more likely than the general population to… HAVE FREQUENTED THE MOVIES IN THE PAST MONTH ATTEND HORROR MOVIES ATTEND ANIMATED MOVIES Index 124 Index 157 Index 130 ATTEND MOVIES THAT ARE FAMILY/CHILDREN ORIENTED ATTEND ACTION/ ADVENTURE MOVIES Index 122 Index 122 MOST OFTEN ATTEND DRAMA MOVIES Index 140 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV VISIONTV VIEWERS & HOME IMPROVEMENTS VisionTV viewers are more likely than the general population to… SPEND $5,000–$9,999 ON HOME IMPROVEMENTS IN THE PAST 2 YEARS BUY TOOLS/HOME IMPROVEMENT ITEMS FROM HOME HARDWARE Index 150 Index 160 PURCHASE TOOLS/ HOME IMPROVEMENT ITEMS FROM RONA Index 126 Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54. MEDIA KIT 2015–16 | VISIONTV LEVERAGE THE FULL POWER OF MEDIA zoomermedia.ca TELEVISION RADIO PRINT EVENTS THE NEW TORONTO / VANCOUVER / OTTAWA TORONTO/GTA DIGITAL COBOURG THE NEW GEORGIAN TRIANGLE REST OF NETWORK INCLUDES: KINGSTON TO WINDSOR PARRY SOUND TO PITTSBURGH 96.7FM (DOWNTON TORONTO ONLY) ZoomerSingles.com / VisionTV.ca / ONETV.ca / Joytv.ca / HopeTelevision.ca / Classicalfm.ca / ZoomerRadio.ca / ZoomerShow.ca / ZoomerLifeConference.ca / ideacityOnline.com / ZoomerMedia.ca CONTACT INFORMATION ZoomerMedia Television 64 Jefferson Ave Toronto, Ontario, M6K 1Y4 (416) 368-3194 Vice President, Sales Dan Hamilton Senior Director, Integrated Sales Lisa Richler Airtime Television Sales Inc. 890 Yonge Street Suite 400 Toronto, Ontario M4W 3P4 (416) 923-7177 National Sales Executives: Mark Burko, John Aonso, Mike Gibson, Kevin Haggith, Ty Trainor Rogers 60 + 237 | BellTV 261 | Shaw Direct 394 or check your local listings | visiontv.ca
