For those who look out at an empty field and see limitless

For those who look out at an empty field
and see limitless possibilities…
Mahindra is more than a tractor,
it’s a dream-maker.
Mahindra & Mahindra Ltd.
Mahindra Towers, Automotive & Farm Equipment Sector, International Operations, 2nd Floor, Worli, Mumbai – 400 018
Tel.: 022 - 24905775 | Fax: 022 - 24936459 | Email: [email protected]
Website: www.mahindratractorworld.com | www.mahindrausa.com | www.mahindraaustralia.com
MAHINDRA: A GLOBAL CORPORATION
The Mahindra Group focuses on enabling people to rise through solutions that
power mobility, drive rural prosperity, enhance urban lifestyles and increase
business efficiency.
A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs
more than 1,80,000 people in over 100 countries. Mahindra operates in the key
industries that drive economic growth, enjoying a leadership position in automotive,
tractors, components, financial services, information technology, pre-owned cars
and vacation ownership. In addition, Mahindra enjoys a strong presence in the
agribusiness, aerospace, consulting services, defence, energy, industrial equipment,
logistics, real estate, retail, steel and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest
and most powerful listed companies in the world. In 2013, the Mahindra Group
received the Financial Times ‘ Boldness in Business’ Award in the ‘Emerging
Markets’ category.
AUTOMOTIVE SECTOR
STRADDLING THE ENTIRE AUTOMOTIVE SPECTRUM
For over 65 years & a growing global footprint of 800+ dealers across the world,
Mahindra Brand has been synonymous with utility vehicles. In addition to making
groundbreaking UVs like the Scorpio and Bolero, Mahindra offers cars, electric
vehicles, pickups, and commercial vehicles that are rugged, reliable, environmentally
friendly, and fuel-efficient.
The acquisition of the Ssangyong Motor Company in 2011, brought a major South
Korean utility manufacturer with a presence in more than 90 countries into the
Mahindra fold. Our global presence means you can find Mahindra vehicles on the
roads of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa.
And we're seeking out new terrain every day.
No matter where you’re going, we can take you there.
Mahindra Bolero, has been voted India's best selling SUV for the last 7 years
consecutively. Mahindra Scorpio, another bestseller, has been the proud recipient of
three prestigious awards - the “Car of the Year” award from Business Standard
Motoring, the "Best SUV of the Year" by BBC World Wheels and the "Best Car of the
Year" award, again, from BBC World Wheels. Mahindra XUV 500 is the proud
winner of more than 22 major automotive awards. Mahindra Quanto has won the
“Car of the Year”, “Car India” & “Bike Award”. Mahindra's, Xylo has been the proud
recipient of “The MUV of the year” award. These brands have successfully won
hearts, minds and accolades!
Mahindra Trucks & Busses are redefining Trucks & Busses in India by
manufacturing LCV”s , MCV’s & HCV’s
Mahindra's new Ultra-modern manufacturing facility at Chakan, is the single largest
investment by any company in the automotive sector in India. This world-class facility
boasts of a Total Plant Area of 700 acres and was developed with an investment of
USD 830 mn. It has 4 assembly plants with a manufacturing capacity of 300,000
vehicles per annum. It's also one of the most eco friendly auto plants in the world.
AUTO COMPONENT SECTOR
FULLY INTERGRATED ‘ART TO PART’ SUPPLIER
Mahindra Engineering is a full service provider of design and engineering services to
the automotive, aerospace and general engineering industries. Mahindra acquired
majority stakes in Plexion technology, a group company of J.P.Morgan, the Stokes
Group Limited from U.K., Jeco Holding AG Schöneweiss & Co. GmbH., a leading
company in the forgings sector in Germany.
Presently, Mahindra Forging is the world's 5th largest Forging company and a major
supplier to other automotive companies. With its majority stake in Aerostaff
Australia and Gippsland Aeronautics the company has ventured into manufacturing
of aircrafts, and also supplying components and assemblies to aerospace OEM's.
Mahindra Aerospace was formed in 2008, to focus on utility aircraft and aero
structures manufacturing.
Mahindra Systech and CIE Automotive, Spain have entered into a global alliance in
the component business to form Mahindra CIE Automotive.
INFORMATION TECHNOLOGY SECTOR
LEADING IT SERVICES COMPANY
Mahindra IT Sector enables global businesses to become more productive through
sustainable Information, Communication and Technology services.
With three distinct businesses, Mahindra is one of India’s largest IT service
providers.
Tech Mahindra is a leading global systems integrator and business transformation
consulting organization, focused primarily on the telecommunications industry. It
services 12 of top 20 wireless Telecom Service Provider & top 5 Telecom
Equipment Manufacturer clients.
Bristlecone is a supply chain expert for high-tech and semi-conductor consumer
goods, chemicals & pharmaceuticals & automotive industries. It proudly has 1000+
Supply Chain Consultants.
Mahindra Comviva is a global leader in providing mobile solutions beyond VAS to help
Telecom Service Providers accelerate revenue growth and optimise cost. Its
branched out to 130+customers in more than 90 markets.
Driving value. From design to delivery.
REAL ESTATE & HOSPITALITY SECTOR
SIGNIFICANT IN DRIVING THE NATIONS INFRASTRUCTURAL GROWTH
Mahindra Real Estate is pioneering environmentally friendly construction in India.
Mahindra Real Estate have partnered with the Clinton Climate Initiative and Indian
Green Building Council to create certified, state-of-the art green communities.
Working with the Indian Government’s Special Economic Zone scheme, it has
created 2 World Cities.
Mahindra World Cities are well planned and integrated townships that provide a
perfect blend of business and lifestyle that empower people to live, work, learn and
play. Mahindra is aiming to enhance living standards by pioneering green
construction practises. Through this it wants to promote sustainability and good
living.
Great destinations, world-class properties.
With Club Mahindra, the company made its foray in the holiday sector in 1996 to
bring affordable & memorable vacations to Indian families. It provides end-to-end
services that cover every holiday need – from organising travel bookings to providing
unique holiday experiences. With more than 200,000 strong member base, it’s
unquestionably the leader in India for the lifetime holiday market. Being an
RCI-affiliated partner, it brings it’s customers access to thousands of world-class
resorts in exotic locations in more than 100 countries.
FINANCIAL SERVICES SECTOR
INDIA’S LARGEST NON BANKING RURAL FINANCE COMPANY
One of India's leading non-banking finance companies, Mahindra's primary focus is to
provide financial services to people in rural areas empowering them to take charge
of their future.
The company with a country wide network of more than 600 branches has
diversified into auto finance, insurance, mutual funds and house loans. Since its
inception, M&M Financial Services Ltd. has crossed the benchmark of financing
more than 2 Mn customers and creating more than 9,000 new jobs.
Rise to your dreams
FARM EQUIPMENT SECTOR
GLOBAL LEADERSHIP
Mahindra & Mahindra Ltd. is now the world’s largest tractor company in the world
by volumes, with annual sales above 225,000 and over 2.25 Mn tractors sold to
date. It has a growing footprint in all 6 Continents and presence in more than 45
countries.
India is the world's largest tractor market and Mahindra has been its leader for
almost 3 decades now. With a market share in excess of 40%, Mahindra has been
clearly dominating the Indian tractor space. It is the only tractor company to win the
Deming prize and Japan Quality Medal.
Mahindra’s extensive expertise in designing & manufacturing farm equipment in
response to local conditions, has enabled it to enter foreign markets across the
world. Today, we have footprints in the United States, China, Australia, New Zealand,
Africa, Latin America, South Asia, the Middle East and Eastern Europe.
THE STORY SO FAR
2013
2010
Mahindra becomes the
#1 selling tractor
company in the world
by volumes(position
that is held till this
day).
2008
1994
1963
Mahindra &
Mahindra forms a
joint-venture with
International
Harvester™ to
manufacture
tractors in India with
the Mahindra badge
2005
Popularity in America
continues to grow
Mahindra USA, Inc.
resulting in a third US
(MUSA) was estabassembly and distribulished in Tomball, TX in
tion center in Red
1994 as a whollyBluff, California.
owned subsidiary of
Mahindra & Mahindra's Automotive &
Farm Sector (AFS
1981
100,000th tractor
rolled off the assembly line.
1983
1977
Mahindra & Mahindra
forms its own tractor
division responsible for
design, manufacturing
and marketing.
Mahindra becomes
the best-selling
tractor in India (the
world's largest
agricultural market)
and has maintained
this position ever
since.
2007
2003
Mahindra worldwide
tractor sales hits
1,000,000 units
Mahindra is awarded
the coveted Japan
Quality Medal for
excellence in
customer focus,
overall quality and
business processes the first tractor
company to receive
the honor.
Mahindra opens the
largest tractor
manufacturing plant in
Zaheerabad, India,
having a production
capacity of 1,00,000
tractors per annum.
Acquires Punjab
Tractors Ltd (PTL)
2011
2009
Acquires majority
stakes in 2nd largest
tractor company in
china which is now
known as Mahindra
Yueda (Yenchang)
Tractor Company.
New North American
headquarterswas
formed as a result of a
Parts and Distribution
expansion and merger.
CUTTING EDGE INFRASTRUCTURE
Mahindra has six world-class manufacturing facilities in India. Its new plant at
Zaheerabad is the largest tractor manufacturing plant in India, with a production
capacity of 100,000 tractors per annum.
Mahindra employs a fully automated engine assembly plant. Ensuring a dust-proof
environment that is Moisture and Temperature controlled, this facility is equipped
with an Online Cold Testing Facility.
The CED Paint Shop is unique in the entire tractor industry, and the painting
technology is on par with what's used in the Car Industry.
FOCUS ON QUALITY
Quality is paramount at Mahindra and it is the only tractor manufacturing company
in the world to win the Japan Quality Medal (JQM), a laurel truly hard to earn. It is
universally acclaimed as the highest award presented to a company following Total
Quality Management (TQM) practices in their entire business operations. JQM
recognizes a high level of customer focus, improvements in overall quality and
excellence in business processes.
Also, Mahindra was the first tractor company worldwide to win the Deming
Application Prize in 2003 for excellence in quality, making it the only tractor
manufacturer to receive both distinctions.
Japan Quality Medal
Deming Prize
Winner 2003
STRONG R&D CAPABILITIES
Mahindra Research Valley is an integrated facility for Mahindra & Mahindra Ltd.,
having a R&D team with more than 2200 engineers & designers. The R&D Centre
is equipped with the very latest technologies and test facilities like the NVH Lab,
Styling Studio, Engine development centre and Fatigue Lab. It also employs
sophisticated simulation systems to examine and test the performance of
components and systems.
MAHINDRA INDIA
Mahindra began manufacturing tractors in the early 1960s for the Indian market.
Nearly 50 years later, it is the number one tractor company in the world by volumes.
Following its vision of Farm-Tech Prosperity, Mahindra has also expanded into
farm-support services, including agri-mechanization solutions under Mahindra
AppliTrac; seeds, crop protection, as well as market linkages, distribution,
agri-support information and counselling through the Samriddhi Initiative.
Through this network of services, Mahindra aims to empower the rural farmer and
transform rural productivity, income, and living standards. All Mahindra’s tractor
brands, ranging from the 15 HP engine to 90 HP, have been designed in close
communication with farmers about their day to day tractor usage and farming
practices. From low cost tractors that cater to farmers with marginal landholdings,
to higher performance tractors with superior features, Mahindra has revolutionised
the farm equipment space.
Coupled with this is a comprehensive agri-support system ranging from
water-management to crop solutions— enabling farmers to rise. Mahindra’s
continuous dedication in putting the farmer at the centre of it’sproducts and
services has led it to be the market leader in India for nearly three decades, with a
market share above 40 percent.
IN FARMS ACROSS THE WORLD
Mahindra enjoys success across several countries in Europe, Latin America, Asia,
Africa and Asia-Pacific. To meet the ever growing demand Mahindra has several
manufacturing and assembly facilities worldwide. Mahindra has six manufacturing
plants in India, and two in China. To suit the local requirements, Mahindra tractors
are assembled in Four plants in USA, one in Australia and five in the African
continent. In Africa, it's one of the largest tractor brands, with a presence in more
than 21 countries. Mahindra partners with local governments to implement
agricultural policies and programs from mechanization to youth employment.
Mahindra’s assembly plants in Ghana, Nigeria, Gambia, Chad, and Mali create local
employment and serve as springboards for our farm-tech prosperity initiatives.
In Europe, Mahindra has significant presence in Turkey, Serbia & Macedonia,
expanding rapidly in other countries. In South America, Mahindra products are sold
in Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean.
As in India, Mahindra has been dominating the tractor markets in various Asian
countries like Nepal, Sri Lanka and Bangladesh.
Satisfaction of Mahindra Tractor
Owners with the Product
MAHINDRA IN AFRICA
Mahindra tractors are the first Indian tractors to get rolled out from assembly plants
in Ghana, Nigeria, Gambia, Tchad and Mali. A strong partnership with local
governments to successfully implement agricultural policies and programs like:
agricultural mechanization, youth employment through technology transfer and
assembly plants along with after sales initiatives has resulted in making it one of the
largest tractor companies in the African Continent.
MAHINDRA USA
Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a
wholly-owned subsidiary of Mahindra & Mahindra’s Automotive & Farm Sector (AFS).
From selling 500 units in the beginning, MUSA has grown rapidly due to high
customer satisfaction (97%, the industry’s highest) and strong customer loyalty
(98%, also the industry’s highest) to become one of the top 3 tractor manufacturers
in USA among the segments it operates in.
In 2003, MUSA opened a second assembly and distribution centre on the East
Coast. In 2005, it opened a third on the West Coast. This plant helped MUSA more
than double it’s production capacity to meet the growing demands for tractors.
In 2012, MUSA moved into their new North American Corporate Headquarters,
that consolidated the distribution, parts and business functions under one facility.
Today, Mahindra USA has assembly and distribution centres in Texas, California,
Tennessee and Pennsylvania
MAHINDRA CHINA
In China, Mahindra operates through two of its Joint Venture companies:
• Mahindra China Tractor Company Ltd. (MCTCL) established in 2005
• Mahindra Yantuo Yancheng Tractor Company Ltd.(MYYTCL) established in 2009
MYYTCL’s manufacturing facility located in Yancheng, Jiangsu, has an annual
production capacity of more than 70,000 tractors ranging from 16-125 HP.It’s
products are also exported to many countries worldwide.
MCTCL has its state of art manufacturing facility with a capacity to manufacture
12,000 tractors per year in Nanchang, South Central China.
MAHINDRA AUSTRALIA
In Australia, Mahindra began its operations in 2005, by establishing an assembly
plant in Brisbane. Over these years Mahindra Tractors have connected with the
Australian farmers at various levels, by offering them high quality, rugged and reliable
tractors. Mahindra currently offers a line of 2WD and 4WD compact and utility
models in the 20-95 HP segment along with their attachments, like loaders and
mowers.
With a distribution network of over 40 dealers, it’s considered among the top 4
tractor companies within the segment it operates in. It also exports tractors to New
Zealand, Fiji and other neighbouring countries.
PRODUCT PORTFOLIO
BUILT FOR MORE THAN YOU COULD ASK FOR
Mahindra Tractors gives a superior performance even in the most demanding
conditions. The rugged Chassis & heavy duty components makes Mahindra one of
the heaviest tractors in its category and the excellent weight distribution gives more
traction, stability & control than most other tractors of similar size and horsepower.
By design, Mahindra Tractors insist on using thick & strong axles that provide
maximum stability. To ensure stability & safety, Mahindra employs 3-Point Linkages
that are heavy & sturdy. To ensure a longer life and durability in all weather
conditions, the sheet metal used for building a Mahindra Tractor, is reinforced and of
thicker gauge. Every component is big, thick & more solid, to keep the Mahindra
Tractors working hard, day after day and for years to come.
00 2WD/05 2WD SERIES
605 DI / 6000 / 705 DI / 7005 DI
MKM - NST SERIES
275 DI/295 DI/575 DI/595 DI
ULTRA SERIES
555 DI/605 DI
00 SERIES
60 SERIES
8000 2WD/8000 4WD/
9200 4WD/9500 4WD
8560 4WD/8560 4WD - CAB
30 SERIES
MKM - NBP SERIES
4530 AWD/6030 4WD/
7030 4WD
COMPACT SEREIS
4035 / 5035
265 DI/275 DI/575 DI
YUVARAJ SEREIS
Yuvraj 215
BEYOND TRACTORS
GENSET - POWEROL
Mahindra & Mahindra Ltd. entered the field of Power Generation in 2002. It has grown to
a US$ 225 Million business. Mahindra engines under the brand name of Mahindra
Powerol are powering Diesel Generating sets up to a rating of 200kVA in global markets.
Mahindra PowerolGensets are manufactured at three state-of-the-art factories located in
India. They comply with the most stringent noise pollution norms laid down by the Central
Pollution Control Board, India making them ready to meet any environmental challenge in
the industry. Today, Mahindra Powerol is a significant player in the global power
generation industry and has made inroads in Latin America, Africa, Middle East, South
East Asia and SAARC countries.
MAHINDRA APPLITRAC
The core aim of Mahindra Applitrac is to help farmers to achieve farm tech prosperity by
providing farm machinery and related crop management equipment of world class
technology to carryout various farming operations.
Mahindra Applitrac has a wide range of products in every stage of farming related to land
preparation, sowing and planting, crop care, harvesting and post harvesting. It offers
various products from basic technology of ploughs to complex technology of grain
harvesters. It also provides total mechanization in crops like rice and wheat.
SAMRIDDHI
EPC irrigation, a Mahindra group company, is a pioneer of micro-irrigation in India.
Started in 1986, EPC had developed the capability to design and develop the irrigation
products of international standard, satisfying every need of Indian Farmers.
EPC provides complete solution for agriculture with a focus on Micro-Irrigation, Pumps &
inter-related requirements of fertigation& agronomic support.