Key Facts : Green Fleet Vehicle

History:
Key Facts : Green Fleet Vehicle
From Jan 1st, 2008 to December 31st, 2011 – Evolution Marketing vehicles drove 26,865 miles
(approximately 6,716 miles per year), generating approximately 10.5 tons of CO2 (based
on average fuel economy of 25 miles per gallon). From Jan. 1st, 2012 to May 31st, 2012 the
Evolution Marketing vehicle generated approximately 1.093 tons of CO2 (based on the averages
from previous years). In June of 2012 - 12 tons of Carbon offsets were purchased to cover the
greenhouse gas emissions generated via vehicle miles driven since Evolution Marketing opened.
June 2012 - Evolution Marketing replaced a gas vehicle with an all electric zero emission
Nissan Leaf. Because the Leaf is zero emission, it does not produce harmful pollutants such as:
particulates (soot), hydrocarbons, carbon monoxide, ozone, lead, carbon dioxide and various
oxides of nitrogen. The energy that is used to charge the Leaf is purchased from Oconomowoc
Utilities Green Power Partner program and it made from 100% renewable energy and is Green
E-certified.
Cost Benefit Analysis:
The majority of Evolution Marketing’s clients are within a 30-mile drive of their Oconomowoc
Wisconsin office. The majority of their clients are located within Waukesha, Jefferson, Milwaukee
or Washington Counties. Between 2008 and 2011 approximately 26,865 miles were driven in the
course of conducting Evolution Marketing business. The chart below shows the monthly average in
gas price.
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Cost Benefit Analysis Continued
• T he approximate average for 2008 based on the data above was $3.13 per gallon. In 2008
Evolution Marketing drove 6,393 miles and the fuel economy was approximately 25 miles per
gallon. Approximately 255.72 gallons of gasoline were purchase at $3.13 with the overall cost
of $800.40.
• T he approximate average for 2009 based on the data above was $2.02 per gallon. In 2009
Evolution Marketing drove 6,500 miles and the fuel economy was approximately 25 miles per
gallon. Approximately 260 gallons of gasoline were purchased at $2.02 with the overall cost of
$525.20.
• T he approximate average for 2010 based on the data above was $2.80 per gallon. In 2010
Evolution Marketing drove 6,972 miles and the fuel economy was approximately 25 miles per
gallon. Approximately 278.88 gallons of gasoline were purchased at $2.80 with the overall
cost of $780.86.
• T he approximate average for 2011 based on the data above was $3.45 per gallon. In 2011
Evolution Marketing drove 7000 miles and the fuel economy was approximately 25 miles per
gallon. Approximately 280 gallons of gasoline were purchase at $3.45 with the overall cost of
$966.00.
2008 – 2011 approximate total expense in gasoline was $3072.46
In 2012 the price of gas has been hovering around $3.50 per gallon. If Evolution Marketing
were to drive 7000 miles this year with a gasoline vehicle that has fuel economy of 25 miles per
hour, we would expect to purchase approximately 280 gallons of fuel and the cost would be
approximately $980.00.
Nissan Leaf energy usage chart (based on projected miles driven.)
# miles drive a
yr
# of kWhs to
charge
Cost*
Green
blocks**
Total
7000 miles
2,380 kWh
$204.40
$23.70
$228.10
10,000 miles
3400 kWh
$292.00
$33.99
$325.99
12,000 miles
4080 kWh
$350.88
$40.80
$391.68
15,000 miles
5100kWh
$438.60
$51.00
$489.60
* Cost is based on Oconomowoc Utilities electrical rate of .086 per kWh
** Additional cost of purchasing blocks of green power - penny more per kWh
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A few other factors which were not included in the above analysis:
(1) Charging the Leaf at a Nissan dealership or at one of the many charging stations in Wisconsin
that are currently FREE.
(2) The only expense for yearly maintenance on the Leaf will be one tire rotation, there are no oil
changes, fluid changes etc.
(3) If we use eco-friendly driving techniques while operating the Leaf, we could get much better
kWh energy use then the estimated 3.4 miles per kWh. To date, the Evolution Marketing Leaf
is averaging approximately 4.8 miles per kWh after only 2 weeks of driving.
At Evolution Marketing we believe sustainability can only be accomplished by taking a holistic
systems wide approach to management of the business. Since 2008 we have taken steps and
completed initiatives within nine areas of sustainability: water, waste, energy, climate change,
supply chain, governance, workforce , community and transportation. Therefore, when the
opportunity arose to add a fleet vehicle to our business, the only question we had was what type
of alternative fuel vehicle we would get. After doing our research and investigating the different
types of alternatives that exist (i.e. hybrids, electric, bio-fuels, etc..), the Nissan Leaf was at the top
of our list.
Charging Station Information:
Through the Charge Point Network there are 38 active stations in Wisconsin
(as of June 19th, 2012).
Madison – 24
Milwaukee – 7
Green Bay – 2
Kenosha – 1
Burlington – 1
Elkhorn – 1
Lake Geneva – 1
Sparta – 1
The Nissan dealerships also have charging stations that are accessible for charging.
Useful information about Nissan Leaf
http://www.nissanusa.com/leaf-electric-car/index
http://en.wikipedia.org/wiki/Nissan_Leaf
http://www.chargepoint.net/ - Charging Information
http://www.evmkting.com - look under News tab for electronic press kit information
262-354-0341 | evmkting.com
Printed on recycled paper made in Wisconsin from sustainably forested fiber.
Interesting Comparison: The average household in Oconomowoc and Wisconsin uses about 750
kWh per month. That means that in one year the average household used 9000 kWh of electricity,
which is 56% more energy then the Leaf will use if we drove 15,000 mile in a year.