슬라이드 1

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슬라이드 1

Proprietary of WIZWID
CONTENTS
INVESTOR RELATIONS 2007
01_ WIZWID OVERVIEW
02_ COMPETITIVE ADVANTAGE
03_ GROWTH STRATEGY
04_ INVESTMENT HIGHLIGHTS
05_ APPENDIX
WIZWID OVERVIEW
01_ Prologue
02_ Knowledge Based
Business Evolution
03_ Vision
04_ Company Profile & History
05_ Site Introduction
06_ Business Highlights
www.wizwid.com I 2
01 Prologue
From the Beginning
In 2000, SK Global was searching for a new business model
in the e-commerce industry
Objective : Find whole new business opportunities
in the e-commerce industry
Goods being transacted online at that time were mostly limited to products
such as PCs, books, and low-end fashion items
“Should we handle items which are just suitable for the online ? No way!”
“How can we build a competitive edge in the field?”
Page 3
02 Knowledge Based Business Evolution
Place
Move the Place from Korea to the U.S.!
WizAddress Launching
Price
Average Price of item Sold KRW 128,000
Fashion Items,
Around KRW 100,000
Easy Shopping!
WizShop Launching
Premium Shopping Environment
WIZWID Channel Branding
Scarcities of Popular items
Focusing on Product Sourcing
4P
Promotion
Product
Strengthening Merchandising Differentiation
Product Brand Development
Global Shopping Logistic Platform
+1P
Platform
Product Sourcing/Development Platform
Business Platform
Page 4
03 Vision
will be
...
creative
leader
a creative knowledge
knowledge leader
creative knowledge leader
continuously
providescustomers
customers
who who
continuously
provides
whowith
continuously
provides
customers
happiness
and
unbeatable
with happiness and values.values
with happiness
and values.
through
retail innovations
based on the
Global Cross Shopping Network.
Page 5
04 Company Profile & History
Company Name
CEO
Number of
Employees
Address
WIZWID Co., Ltd.
Date of
Establishment
March 14th 2001
Jongsoo Kim
Capital Stock
KRW 6.2 Billion (as of Dec 31st 2007)
80 (as of Dec 31st 2007)
Service
682 Yeoksam-Dong, Gangnam-Gu, Seoul, Korea
Web Site
Importing Agent Service, Online Shopping Service
www.wizwid.com / www.skinrx.co.kr
www.hauolin.com / www.sports25.co.kr
History
Platform Building
Branding
Testing & Incubating
2006. 06 Established GSM Logistics Inc. in the U.S.
2003. 01 Won Korea Advertisement Award (2
Consecutive Years)
2003. 09 Launched “SKINRx”
2000. 08 Tested the Market by Providing Korean
Customers with Addresses in the U.S.
(Set up TFT within SK Global)
2001. 02 Launched www.WIZWID.com
2001. 03 Established WIZWID KOREA Co., Ltd. as an
Affiliate company of SK
Launched “WizAddress”
2004. 01 Launched “WizMall”
2004. 03 Changed Company Name to WIZWID Co.,
Ltd.
(MBO from SK Global)
2004. 12 1 Million Registered Customers
2001. 09 Launched “WizShop”
2005. 03 Registered as a Venture Business
Company
2002. 09 Changed Company Name to SK DtoD
(Acqusition of DtoD Dept. from SK Global)
2005. 09 Jongsoo Kim was inducted as CEO
2006. 09 Established DISYS America Inc. in the U.S.
2006. 10 2 Million Registered Customers
2007. 03 Established DISYS Korea Co., Ltd. in
Korea
2007. 07 Launched ”HauOlin”
Established T.M. Trans & Consulting in
the U.K.
2007. 09 Registered as E-Banking Company
2007. 10 Launched the 8th Wconcept
2007. 12 Listed in KOSDAQ
('2006 ~ )
('2000 ~ '2002)
('2003 ~ '2005)
Page 6
05 Site Introduction
“Starting from overseas shopping services, WIZWID has expanded its business model to
domestic shopping services and new categories.”
SKINRx
Domestic
Overseas
Shopping
Business Model Expansion
Shopping
WizMall
Domestic
Cosmetics Online
Shopping Mall
(September,
2003 )
Domestic
Fashion
Shopping
Service
(January, 2004)
WizAddress
HauOlin
Sports25
Home & Living
Domestic
/Overseas
Online
Shopping Mall
(July, 2007)
Sports & Leisure
Domestic
/Overseas
Online
Shopping Mall
(February, 2008)
International Shopping
Logistics Service
(March, 2001)
WizShop
Importing Agent Service
(September, 2001)
Category Expansion
'2001
'2003
'2004
'2007
Page 7
06 Business Highlights
“The gross merchandise sales and revenues have increased along with the growth of
registered customers and the service expansions.”
(단위:억원)
Gross Merchandise Sales
Registered Customers
Revenue Breakdown
(Unit: KRW Billion)
(Unit: KRW Billion)
Net Registered Customers (Unit: Thousand)
WizShop
Number Of Items Sold (Unit: Thousand)
SKINRx
955
WizMall
WizShop
WizMall
HauOlin
SKINRx
HauOlin
820
2,,254
CAGR
26.8%
2,122
51
CAGR
20.5%
55
5
16
620
41
1,579
8
14
6
2
18
350
27
965
4
3
714
536
316
8
200
20
150
21
10
10
2
4
2
17
2
2
5
1
1
24
25
21
8
2005
2006
2007
2004
10
10
8
2005
2006
2007
20
2001
2002
2003
2004
2005
2006 2007
2004
*Revenue from discontinued business is not included ("2004)
Page 8
COMEPETITIVE ADVANTAGE
01_ Valuable Customer DB
02_ Branding
03_ Global Based Value Chain
04_ Core Values & Ready To Grow
System
01 Valuable Customer DB
“WIZWID has acquired sophisticated customers with high purchasing power and loyalty.”
Fashion Leader/Trend Setter
Loyalty
High Purchasing Power
 Attracts Fashion People by Introducing Various
Premium Denim Brands as well as Contemporary
Brands for the First Time in Korea
 The % of Visitors with Monthly Income of over
KRW 5 Mill. is 24.1%
 Leads Trends by Collaboration with Top Notch
Local Designers
 Average Purchasing Amount per Check-Out
(WIZWID KRW 89,000 vs. Domestic Department Store KRW 77,000)
<Brands Introduced by WIZWID>
 Positioned and Recognized as the Most
(Interpark 18.9%, GSeShop 19.6%, CJmall 18.4%)
<Customer Breakdown by Monthly Income>
Female 3.3%
30.9%
KRW 1Mil ~
3Mil
Male
6.9% 29.4%
41.9%
23.9%
KRW 3Mil ~
5Mil
KRW 5Mil ~
38.9%
25.9%
Source) Koreanclick, 2007.6
<Collaboration with Renowned Designers>
 Over 80 % of Total Visit is Direct Visit
Luxurious Online Shopping Mall
(WIZWID 45%, SMall 31%, LMall 30%)*
<Route of Site Visit>
wizwid
G사
H사
80.5%
76.6%
75.9%
<Average Purchasing Amount per Check-Out>
(Unit: KRW Thousand)
10
17.2% 23.1%
16.2%
89
77
69
7.2%
2.3%
1.0%
7
4
WIZWID
Dept. Store
G Mall
Source] MOCIE/IR Material From G Mall, 2007.9
Direct Visit
E-mail
Search/Affiliate
Source) Koreanclick, 2007.6
* Wiseinsight Research, 2006
(Female from 20 to 34 years old in Metropolis, Multi Choice)
Page 10
02 Branding
“Based on its valuable customer database implications and creative marketing activities,
WIZWID has successfully developed its brands.”
Channel Brands
Product Brands
KRW 12 Billion Invested in Marketing
 Since 2001 Annual Marketing
Investment: More than KRW 2 Billion
2.5 Million Customer DB
No 1. in Online Overseas Shopping
Service*
 Accumulated Customer Data Base for
7 Years Since Its Start
Unique Creativeness
No. 2 in Online Cosmetics Shopping
Malls *
Private Brand created by
Collaborations with Various Top
Notch Local Designers
• Will Be Launched in Nordstrom
(January, 2008)
• Launched in Milkyshop, Diavolina in L.A.
(January. 2007)
 Creative Advertisement
- Won Korea Advertisement Awards Twice
 The Best Design & User Interface Site
- Won Korea Web Award in 2004
The First Home & Living Online
Shopping Mall in Korea
Source) Ranky.com, 2007.6
Developed Exclusive Line with the
World Famous Premium Denim
Brand
Page 11
03 Global Based Value Chain
“Global product sourcing network and logistic platform will continuously solidify WIZWID
business.”
USA
UK
Italy
Other
Countries
Product
Sourcing/
Development
To-Be
Product Sourcing Diversification
Profitability
Place
(WIZWID)
Logistic
Platform
Stable Logistic Platform
To-Be
Stability
Page 12
04 Core Values & Ready To Grow System
“WIZWID has established the Ready To Grow System based on the unyielding core values.”
Ready To Grow System
Creative Culture That Respects Imagination
Create and Provide Goods and Services
that Have Never Existed!
Planning
Make Imagination Happen
Try As Many Things As You Can but
Choose and Concentrate!
Transparent Index And Ethics
IT System
Manage Risk First, then Evaluate!
Seeing
Doing
Core Values
INITIATIVE
- Passion
- Ownership
INTERACTIVE
- Being Humble
- Balance
INNOVATIVE
- Change
- Pioneership
Page 13
GROWTH STRATEGY
01_ Summary
02_ Channel Expansion
03_ Brand Expansion
04_ Global Expansion
www.wizwid.com I 14
01 Summary
“The growth strategy of WIZWID can be summarized as the expansion of both service
territories and product brands based on cross global network.”
USA
True
Religion
Botkier
Diesel
Logistic Platform
Logistic Platform
Korea
UK
ASOS
PRIMARK
1. Channel Expansion
WIZWID
SKINRx
HauOlin Sports25
Jinny
Kim
James
Jeans
W
Cotton
Edition concept
Italy
Imperial
Preventi
2. Brand Expansion
Logistic Platform
Other
Countries
Logistic Platform
3. Global Expansion
Page 15
02 Channel Expansion
“WIZWID will add specific channels in terms of category, class, and life style.”
Class
High-end
WB
W
Premium
WIZWID
HauOlin
Contemporary
SKINRx
Category
Price Quality
French Chic
Minimal
Eco-Friendly
Fashion
Cosmetics
Living
Sports
(New)
Sports25
FF
Budget
Low-end
Life Style
Page 16
03 Brand Expansion
“WIZWID has constantly developed product brands through leveraging WIZWID channels and
its global presences.”
USA
KOREA
Effective
Marketing
Market Testing & Branding
through
Various Channels
Cotton Edition
UK
Italy
France
……….
Page 17
04 Global Expansion
“Through its global product sourcing capability and logistic network, WIZWID will build the
Global Cross Shopping Network.”
WIZWID UK
Logistic Hub
Product Sourcing
Payments
WIZWID Korea
WIZWID Japan
WIZWID Italy
Product Sourcing
WIZWID India
WIZWID China
WIZWID US
L.A.
Logistic Hub
N.J.
Logistic Hub
Product Sourcing
Payments
WIZWID Hong Kong
WIZWID Thailand
As-Is
To-Be
WIZWID AU
Page 18
INVESTMENT HIGHLIGHTS
01_ Growing e-Commerce Industry
02_ New Target Market
03_ Dominant Market Position
www.wizwid.com I 19
01 Growing e-Commerce Industry
“e-Commerce industry in Korea will keep growing due to the continuous IT environment and
infrastructure enhancement along with new business models adding.”
e-Commerce Market Size In Korea
(Unit: KRW Trillion)
15.8
15
13.5
12
10.7
9
7.1
7.8
6.0
6
3.3
3
0
2003
2004
2005
2006
2005
2006
2007
Source) KNSO, 2008.2
Breakthrough
Of IT
Environment
Increase of
e-Commerce
Customer
Enhancement
of
Logistic Infra
Add of
New Business
Models
Improvement
of Online
Billing System
Page 20
02 New Target Market
“Based on global network, WIZWID will expand its market globally.”
Market Size of Online Specialized Shopping Mall
(Unit: KRW Trillion)
15
+α
10
6.6
Global Market
5.5
5
3.3
1.0
0
2001
Expansion of
1.6
1.9
2.1
2002
2003
2004
3.9
4.6
Domestic
5.5
Specialized Online
3.9
Shopping Mall
2005
2006
2007
2008(E)
2009(E)
Fashion/Apparel
Cosmetics
Home & Living
Sports
Target Market
Global
Source) KNSO, 2008.2
Page 21
03 Dominant Market Position
“WIZWID has developed the online overseas shopping market and it has also a concrete
position in online fashion and cosmetics markets in Korea.”
Online Overseas Shopping Industry
Online Fashion Industry
WIZWID
48%
Online Cosmetics Industry
SKINRx
4.0% Cherrya
WIZWID
16.2%
Market
Market
Share
NJOYNY
14%
ETC.21%
JPENJOY
OP LRDT 8%
4% 5%
ETC.
49.1%
Market
HALFCLUB
15.5%
Share
8.3%
Plus1000
3.7%
NMIZ
2.4%
Share
FASHION+
9.2%
FSTORY
OTTO 5.3%
ETC.
81.6%
4.7%
Source) Ranky.com,2006
Source) Koreanclick UV & Estimation, 2006
Source) Koreanclick UV & Estimation, 2006
•
The First Online Overseas Shopping Service Provider in Korea
•
The First Online Shopping Mall which Introduced Top Designer Brands
•
The First Cosmeceutical Online Shopping Mall In Korea
•
Builds and Expands Global Network for Global Expansion Strategy
Page 22
APPENDIX
01_ Selections From Marketing Campaign
02_ Management Profile
03_ Shareholder
04_ Financial Statement
www.wizwid.com I 23
01 Selections From Marketing Campaign
2001 Spring/Summer
2001 Fall/Winter
Absolute Shopping Freedom With My Own U.S. Wiz-Address!
Not In Korea! It's in America!
2001 Spring/Summer
2002 Fall/Winter
Not In Korea! It's In WIZWID!
Not In Korea! I Got It All In WIZWID!
Page 24
01 Selections From Marketing Campaign`
2003 Fall/Winter
~ 2004 Fall/Winter
2003 Spring/Summer
Not In Korea! It's Only In Me!
Not In Korea! It's Only In Me!
2005
I Don't Miss New York!
I Got It All In WIZWID!
I Don't Miss Milan!
I Don't Miss London!
Page 25
01 Selections From Marketing Campaign
2006 TV Commercials
I Don't Miss New York!
2006 Fall/Winter
Exclusive Taste From WIZWID!
2007
Exclusive Taste From WIZWID! It's In WIZWID! It's Only In Me!
Page 26
02 Management Profile
Jongsoo Kim (CEO)
• WIZWID Developing Leader, SK Global , Hanhwa
• BA Economics, Yonsei Univ.; MBA, Vanderbilt Univ.
• Successfully Developed/Managed WIZWID Business as an
Independent Corp. & Division Of SK DtoD Since March 2001
• Expert In Business Planning And Finance
Eungsu Kim (CSO)
Yeongseok Jang (CFO)
• SK DtoD, Kolon, Samsung
• Daewoo, ITLINE
• BA Accounting, Hanyang Univ.
• MIA, Columbia Univ.,
MBA, Georgetown Univ.
• Expert In Finance & Logistics
• AICPA License
• Expert In Planning
“Experts In Online Retail
Business”
Jaeik Hwang (COO)
Jaepil Shim (CMO)
• SK DtoD, Hanhwa
• SK Global, SK DtoD
• BA Textile engineering, Hanyang Univ.
• BA Marketing, Sogang Univ.
• Expert In Fashion Merchandizing
• Expert In PR & Marketing
Page 27
03 Shareholder
Allocation Of Shares
Equity
1. Stockholders' Equity
Shares Distributed
Publicly
36.4%
Number of Shares
12,497,936 Shares
[including Proffered Stock)
Number of
Employee
Stock
Ownership
Association
Par Value Of 1 Share
3.7%
KRW 500
Shares
Major Share
Holder &
Management
38.2%
12,497,936
strategic partnership
Including VC)
21.7%
Capital Stock
KRW 6.2 Billion
• Safe Deposit Of Securities
Paid-In Capital
in Excess of Par Value
Treasury Stock
KRW 17.3 Billion
670,728 Shares*
(5.4%)
Shareholder
Percentage
Period
2 Years
Major Shareholder
3,556,310
28.5%
Management
1,215,070
9.7%
458,062
3.7%
5,229,442
41.8%
1 Year
ESOA
Total
* Number of Treasury Stock is on Feb 25,2008.
* ESOA: Employee Stock Ownership Association
# Of Shares
-
Page 28
04 Financial Statement
Balance Sheet
Income Statement
(Unit: KRW Million)
2007.1H
2006
2005
(Unit: KRW Million)
2007.1H
2004
2006
2005
2004
8,721
16,478
13,742
12,622
1.Revenue From
Selling Products
901
1,038,
553
574
7,342
2.Revenue From
Providing Service
4,992
9,387
7,598
7,170
4,266
3,414
3.Revenue From
Logistics
2,816
6,053
5,591
4,877
467
2,889
2,499
12
0
0
0
Ⅱ. Operating Expenses
5,724
8,669
7,155
5,913
7,462
14,461
12,541
13,390
Ⅲ. Operating Income
Ⅰ. Capital Stock
5,108
4,196
3,457
3,457
1,259
2,017
1,200
-768
Ⅱ. Additional Paid-In
7,108
4,427
0
0
Ⅳ.Non-Operating
Revenues
635
1,219
558
3,301
Ⅴ. Non- Operating
Expanses
179
391
885
833
Ⅶ. Income Before
Income Tax Expenses
1,715
2,845
873
1,700
Ⅰ. Current Assets
14,192
13,452
7,513
5,328
7,364
5,688
1,944
2,014
21,556
19,140
9,457
5,245
8,202
479
Total Liabilities
Ⅱ. Non-Current
Assets
Total Assets
Ⅰ. Current Liabilities
Ⅱ. Non-Current
Liabilities
Ⅰ. Revenue
4.Revenue From Lease
Ⅲ. Capital
Adjustment
1,291
-136
0
0
Ⅳ. Retained
Earnings
3,787
1,984
-1,155
-2,028
Total Equity
15,831
10,471
2,302
1,429
Ⅷ.Income Tax Expenses
-878
-295
0
0
Total Liabilities And
Equity
21,556
19,140
9,457
7,342
Ⅸ.Net Income
1,802
3,140
873
1,700
Page 29
Thank You!
Investor Relations Contact
Eunsung Kim
Principle Consultant / Head of Investor Relations
Fax:+82-2-3218-3042
[email protected]
Web Site
http://company.wizwid.com

슬라이드 1

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