(Microsoft PowerPoint - 02-\340\267\244\271\324

(Microsoft PowerPoint - 02-\340\267\244\271\324

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Google Search
K.Surachai
What happens when you Google?
> 450,000 servers.
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Google First Asian Data Centers
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 Web Site
http://www.alexa.com
Global Sites
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 Web Site
http://www.alexa.com
!"#$%&$'
K.Surachai
Google Search Results
Approximate #
of hits
Database Google Used
•URL, size, date last crawled
•Cached link
•Pages like this one
Ads selected by Google
based on you search terms
Search terms are
in bold
K.Surachai
1. !)+",-+"&!? $/0'
 1 Website
(URL : (Uniform Resource Lacator) $/<
0 1=+!
,-+ #> http://en.wikipedia.org
-!? ,@+A@+,B (Key word) $/0#=/0')1
2. !)GH/=+!, : #$,G,<+1I $/0"@+>)'#JG0
!"AG$HGK+J=+!,
3. !)GH/#?=+M=+!A?,
4. !)GH/=+!#=OM=+!A?,
5. !)GH/=+!#M'QJ!=+!A?,
K.Surachai
(Search Engine)
4 1. Keyword Search Engines
=+!$@+1+T'!"UV<Q)! Spider $/,
0 '+ Web page +=#)O&U<<+1I Q)@++
$@+#  >/A+@ -!A?,
2. Subject Directories and Guides
Subject Categories -!? Subject Browsing $@+1+T'=+!!)!) Web page ^_+
# `+ T'/=+!#!/'1#?_-+1-# -)-<+@+>_
3. Meta Search Engines
Pararell Search Engines, Mega Search Engines, Multi-Threaded Search Engines
$@+1+T'$@+-+$/0# <)=+1=+!A1,@+f+<& '1 Search Engine -A1,@+<
=+- $@+-=+!,-+# & '+1!)#!O) Q"&+=-+'Q-1
4. Subject Specific Search Engines
A?, #?_-+#gJ+"-)#!?01-)#!?01-^01 (Subject Area) i1A?,!+'"#/'
#>G1^=A++A++-^01
K.Surachai
Keyword Search Engines
K.Surachai
Subject Directories and Guides
Subject Directories and Guides
Subject Directories and Guides
 Directory
• /=+!Q1-)-$/0># >)'@+$+1=+!#+f^1

• += !"#O=)+1I $/0'1&>
# & A !"#O#!?01
$/0>#
• M>"#!G0,+#+&)+ #!?01$/0<1=+!"#=O&)
K+'<-)-''
• =+!,M>&@+# <1/,)+!#!?01$/0,
• &@+# <1!,@+%J$#gJ+"+=
K.Surachai
Meta Search Engines
i#1=+!,-+)')GH/=+!/_ ,? A++!f#>?0T'1& '1 Search Engine !"#K$?0I
Q"' 1 / , )+-+=-+'1 Q< = +!, -+ ) ')G H/ /_ / i  ' ,? )G H/ = +!/_ "& -
,)+A@ + , B = +#O = -B 1< ) = k! Q" = "M + #',@ + !"#K$ Natural
Language (K+k+J) 1_ -+=,il"> Search Engine Q/_"=O -<!"-=f^1
=J!1#-+/_)'
Search
Engine
QUERY
MetaSearch
Engine
COMBINDED
RESULT
Search
Engine
K.Surachai
Subject Specific Search Engines
K.Surachai
A?,+="&!?...
1.
2.
3.
4.
A?,+=>?0#)O&U<<@+Q-1 URL
A?,+=,@+$/0/'>?0#!?01
A?,+=,@+A@+,B
A?,+=A)A@+,B$/0>HG+'-!?
==kl"
5. A?,+=,@+$/0/'#?
_ -+1
#)O&U<
K.Surachai
=",...<1)+1QM=+!A?,=?
1. !"i,@+-># #J!+")+ “f+<_1,@+f+
MG...=O"&,@+<$/0MG” ^1,)!=@+-,@+
$/0", -/,)+#gJ+"#+"1
2. Q'=,)+,G,@+f+=+#  A)I
3. ,Gf^1,@+J1,)+-+' (Synonyms) 1
Q<",)+,G&))'
4. f+@+# <1>=i,@+-!"i=+
5. #>?0,@+$/0',)+,G#/')=)'<)#>?0
OR Q"#>?0,)+,G$/0<+1=)' AND
6. !"#GMJH 50 ,@+<Q!=
K.Surachai
1
#$,G,=+!A?, Google
:
Key Word
• &A<)=k!JGJ#O= (Lower case) -!?JGJ<)-B
(Upper case) /,)+-+'#$+= #> DNA, dna, Dna
1_ Harry Potter = harry potter
• Key Word =MJH$/0&"<1 “<!1=” #$+_ #>
f+,,@+)+ window =O"&,@+<$/0&> windows # <
• @+,@+1 Key Word $/0>"/M=MJH$/0&
#> Network Microsoft = Microsoft Network
MJH$/0&"# ,"#!?01
• Key Word $/0>,-+f=@+=,)+'+)&)Q, 10 ,@+
#$+_
K.Surachai
2
#$,G,=+!A?, Google
: Google "> and (Q") ' !"T',#A
#> ,-+,@+)+ global wireless networking
communications ",-+#  global AND wireless AND
networking AND communications...
(J1+'I,?,-+QQ'=# ,@+I )
global wireless networking communications
global AND wireless AND networking AND
communications
1_ AND &A..=O#-?A
K.Surachai
3
#$,G,=+!A?, Google
: =+!> OR ,?@+M$/0& +!)=
=+!> OR (-!?) ,?=+!- Google -++=^
_
+= ,@+ A Q" ,@+ B (J1+'I ,?@+M$/0& +
!)=) )GH/> JGJ OR )'<)-B!"-)+1,@+$/0
<1=+! #> vacation London OR Paris ,?-+$_1
London Q" Paris
vacation london OR paris
-+$_1 London Q" Paris
K.Surachai
4
#$,G,=+!A?, Google
: !"#$%&'()* (+) "!$
% '#.
T' =<G Google "&A=+!,-++==+!JGJ Keyword !"#K$
Common Word (,@+1+'I) #> at, with, on, what, when, where, how, the, to, of Q<
#?01+=# +1,!_1,@+#-+/_# ,@+A@+,B1 !"T',$/0M>@+# <1,-+ 1_
#,!?01-+' + ">)'#>?0,@+ T'/#1?0&)+ =-+#,!?01-+' + <1/=+!#))!!,
1 #,+")' #> -+=<1=+!,-+#)O&U<#=/0')=#=A$/0/>?0)+ Age of Empire f+M>
JGJ Keyword Age of Empire Google =O"$@+=+!,-+Q'=,@+T'&A,@+)+ of
Q"",-+,@+)+ Age -!? Empire #J/'1A1,@+ Q<f+M>!"i)+ Age +of Empire
Google "$@+=+!,-+$_1,@+)+ Age, of Q" Empire ,!
Age of Empire
Age +of Empire
Age -!? Empire
&A,@+)+ of
Age, of Q" Empire
K.Surachai
5
#$,G,=+!A?, Google
: <+1,@+$/0&<1=+!,-+)'#,!?01-+' ( - )
M>A++!f<#!?01$/0M>&<1=+! -!?&#=/0')1=& & #> f+M><1=+!,-+
#)O&U<$/0#=/0')==+! 1Q=1 Q<&<1=+! =+!1Q=1$/0#=/0')1=1-)<+= -
M>JGJ Keyword )+ 46 -8 (#>#/')=#,!?01-+' + <1#))!!,=-+
#,!?01-+')') Google "$@+=+!,-+#)O&U<$/0#=/0')==+!1Q=1 Q<&/1-)
<+=#++#=/0')1
46 -8
<1=+!1Q=1 Q<&<1=+! =+!1Q=1$/0#=/0')1=1-)<+=
<,@+J1!
&T'>#,!?01-+' - >)'T'=+!@+& ',@+$/0"< #>
,@+)+ bass / 2 ,)+-+',? #=/0')= + Q" <!/ f+#!+"<$/0,
/ )+-+'
#=/0')=<!/=T'JGJ
bass -music
-+',)+)+ bass $/0&/,@+)+ music =+=/_'1A++!f
<'+1?0&/= #>
"front mission 3" -filetype:pdf
-+',)+)+ #!?01#=/0')= front
mission 3 Q<&QA1&V PDF
K.Surachai
6
#$,G,=+!A?, Google
:> Advanced Search -!? =+!,-+ QJG#%k Google K+k+&$'
Google A++!f=#<=+!,-+-#O=1)'=+!> Advanced Search
-!? =+!,-+ QJG#%k Google K+k+&$' www.google.co.th
K.Surachai
7
#$,G,=+!A?, Google
: =+!,-+Q$_1)/ (=+!,-+$_1=i,@+)
=+!,-+Q$_1)/ (,?=+!,-+$_1=i
 ,@+) ->
#,!?01-+' " " #> "Breath of fire IV"
#,!?01-+',@+J G'>#?0<1=+!,)/$/0/
,)+-+'@+#J+" #> ,#=/0')=$#J1
“the long and winding road”
K.Surachai
8
#$,G,=+!A?, Google
: ,-+&V! Q?0I$/0&> HTML
Google A++!f-+&V! Q?0I$/0&> HTML &
!"#K$&V$/0!1!,?
Adobe Portable Document Format (+A=i1&V pdf)
Adobe PostScript (+A=i1&V ps)
Lotus 1-2-3 (+A=i1&V wk1, wk2, wk3, wk4, wk5, wki, wks, wku)
Lotus WordPro (+A=i1&V lwp)
MacWrite (+A=i1&V mw)
Microsoft Excel (+A=i1&V xls)
Microsoft PowerPoint (+A=i1&V ppt)
Microsoft Word (+A=i1&V doc)
Microsoft Works (+A=i1&V wks, wps, wdb)
Microsoft Write (+A=i1&V wri)
Rich Text Format (+A=i1&V rtf)
Text (+A=i1&V ans -!? txt)
• “Teamwork Research" filetype:ppt -+',)+)+
#=A+!1 Teamwork Research $/0#  PPT
• -!?1> key word --> .doc .ppt <+)' “,@+$/0<1=+!,-+”
K.Surachai
9
#$,G,=+!A?, Google
: GooglePreferences
http://www.google.com/preferences
"# T=+A-M>A++!f !Q<1 Q"#=O)GH/,-+
1 Google #>
• =@+--QA1 Link MJH-+Q!=&+=f^1
100 Link <-+ (+= =<G"'$/0 10 Link <-+)
• # -+<+1 Browser -$i=,!_1$/,
0 G~= Link MJH
• ,-+#)O#J #gJ+"K+k+$/0<1=+!&
K.Surachai
10
#$,G,=+!A?, Google
: ,)+-+' -!? ,@+@+=,)+
f+,)+-+' -!? ,@+@+=,)+1,@+%J$
(definition) >,@+)+
define <,@+,>
<)'+1#> define political culture
K.Surachai
11
#$,G,=+!A?, Google
: “I’m feeling lucky” -!? “/1 ,Q)##'
i “I’m feeling lucky” -!? “/1 ,Q)##'” # =+!A01

-,Q"QA1M<!1& $/0#)O&U<U^01<!1=,@+,+=$/0Ai #J/'1
#)O&U<#/')#J?0,)+A")=!)#!O) #>JGJ,@+, stanford
"&M=+!,# #)O&U<$/0/,)+-+'<!1$/0Ai ,? Stanford
University Homepage
K.Surachai
12
#$,G,=+!A?, Google
: ,,@+J1
#E#.F ->#,!?01-+' ~ (tilde) #> ~food ~facts #J?0,-+
#!?01$/0#=/0')= food facts, nutrition facts, cooking information
K.Surachai
13
#$,G,=+!A?, Google
: Numrange Search
Numrange Search =+!, <)# #1G
!"'"$+1 -!?!"'"#)+ K+'>)1$/0<1=+! -
> <<)#Q!=>..<<)#Ai$+'>
<)'+1#> The Kingdom of Siam 1300..1800
(,)!!"i-)'1<)#)' #> $, kg, km "$@+-M=+!,Q'@++=^_)
K.Surachai
14
#$,G,=+!A?, Google
: , Domain Search
=+!, Domain Search !"i-,#gJ+"
K+' domain $/0<1=+!#$+_ ->
site:<domain name>
#> <1=+!,-+#=/'
0 )==+!!#+
%^=k+< K+'#)O&U<1-+)G$'+'
AQ<V!
admission site:www.stanford.edu
K.Surachai
15
#$,G,=+!A?, Google
: Who Links To You?
Who Links To You? <1=+!$!+)+/#)O
#J+1$/0$@+ link #>?0T'1+$/#0 )O&U</_
T'>,@+A01 link:<siteURL>
<)'+1#> link:www.polsci.tu.ac.th
K.Surachai
16
#$,G,=+!A?, Google
: ># #,!?01,G#
Google A++!f># "#$%#L"4&)' T'>
#,!?01-+' + ()=) – () * (,l) / (-+!) % of
(# !#UO<) ^ ('==@+1) <)'+1#> 5+(2*2) -!?
10^5 -!? 45% of 39 -!?JGJ,@+)+
5 kilometers in miles
(#J?0f+)+ 5 =GT#<!#$+==/0& ?)
K.Surachai
17
#$,G,=+!A?, Google
: f+<!+Q=# /0'#1G<!+<+1 !"#$%
f+<!+Q=# /'
0 #1G<!+<+1 !"#$% #>
100 USD in GBP
(#J?
0 f+)+ 100 US$ #$+==/0 British pounds)
-!?JGJ)+
currency of japan in Thai money # <
K.Surachai
18
#$,G,=+!A?, Google
: J'+=!l+=+%1#?1<+1I $0)T=
J'+=!l+=+%1#?1<+1I $0)T=
(K+'>)1!"'"#)+ 4 )) -> weather
#> weather Bangkok -!? weather London
K.Surachai
19
#$,G,=+!A?, Google
: ,-+K+J T'> Google Image Search
#E&MF T'> Google Image Search
T'#gJ+" -!?+>)GH/JGJ,@+)+ pics -!? pictures
<$+',@+, #> -+K+JJ!"+$G<'<= >,@+,)+
sunset pictures -!? sunset pics
K.Surachai
20
#$,G,=+!A?, Google
: ,-+)G/T
#E&*LO T'> Google Video
http://video.google.com -!? YouTube
http://www.youtube.com
K.Surachai
21
#$,G,=+!A?, Google
: ,$,)+$+1)G>+=+! -1A? )+!A+!Q"AG$HG<!
,$,)+$+1)G>+=+! -1A? )+!A+! Q"AG$HG<! T'
> Google Scholar http://scholar.google.com
Google Book Search http://books.google.com
Q" Google Patent Search
http://www.google.com/patents
K.Surachai
22
#$,G,=+!A?, Google
: Google News ,Maps ,Earth ,Finance ,Catalogs ,Product
• ,-++)-$/0$<#-<i=+!lT'> Google News
http://news.google.com Q",-++)#=+'-1 T'>
News Archive Search http://news.google.com/archivesearch
• ,-+$+1KG%+A<! A@+!)QM$/0T= Q"K+Jf+'+=+)#$/'
T'> Google Maps http://maps.google.com Q" Google Earth
http://earth.google.com
• ,-+$+1Hi!=G =+!#1G <+-i U?_+'AG,+& T'>
Google Finance http://finance.google.com Google Catalogs
http://catalogs.google.com Q" Google Product Search
http://www.google.com/products
K.Surachai
#$,G,=+!A?, Google
23
: Language Tool
• > Language Tool #)O&U< http://www.google.com -!?
#)O&U< http://translate.google.com E6Y4MZ
<+1I #>
–
–
–
–
–
–
–
–
–
–
English to/from Arabic
English to/from Chinese
English to/from French
English to/from German
English to/from Italian
English to/from Korean
English to/from Japanese
English to/from Russian
English to/from Spanish
English to/from Portuguese
K.Surachai
24
#$,G,=+!A?, Google
: ,-+#=/0')=i,,A@+,B -)'1+ #-<i=+!l -!?Af+$/0
#E&'[4"%(*\))]##4^.#\_ &E*(E "&8]`
&$^bEc% -/!+'"#/'+=^_+==+!A?,Q =<G (Info
view) -!?QA1#-<i=+!l$/0#=G^_>)1#)+<+1I (Timeline
view) !)$_1QA1Af+$/0#=G#-<iT'>QM$/0 (Map view)
T'>,@+A01 view:info, view:timeline, view:map
<)'+1#>
• King Bhumibol Adulyadej view:info
• King Bhumibol Adulyadej view:timeline
• King Bhumibol Adulyadej view:map
K.Surachai
25
#$,G,=+!A?, Google
: allintitle
!"i,@+)+ allintitle: -+,@+$/0<1=+!A?,
#J?0-M=+!A?, !+=‹,@+$/0<1=+!A)>?0#!?01/_
#$+_
#> allintitle:)ŒH!!&$'
K.Surachai
26
#$,G,=+!A?, Google
: Intitle
Intitle >,-+ -)#!?01#gJ+"$/0A
#> Hybrid cars intitle:mileage
1 > OR !))'
intitle:"new urbanism" OR intitle:"sustainable communities”
K.Surachai
27
#$,G,=+!A?, Google
: Hyphen
=+!> Hyphen "&=i,@+$/0&/ Hyphen
#> bite-sized "& bite-sized, bite sized, bitesized
K.Surachai
i Google
• "parent directory " /appz/ -xxx -html -htm -php -shtml -opendivx
-md5 -md5sums
• "parent directory " DVDRip -xxx -html -htm -php -shtml opendivx -md5 -md5sums
• "parent directory "Xvid -xxx -html -htm -php -shtml -opendivx md5 -md5sums
• "parent directory " Gamez -xxx -html -htm -php -shtml opendivx -md5 -md5sums
• "parent directory " MP3 -xxx -html -htm -php -shtml -opendivx md5 -md5sums
• "parent directory " Name of Singer or album -xxx -html -htm php -shtml -opendivx -md5 -md5sums
K.Surachai
i Google
• ?intitle:index.of? mp3
+=_Q,#JG0>?0 #J1 _ =!1 1& #> ?intitle:index.of? mp3
myfavoritesongs
• inurl:micr0s0f filetype:iso
+=_ # /0' ,@+)+ micr0s0f =,@+)+ iso # ,@+$/,
0 il<1=+! #>
inurl:myc0mpany filetype:zip
K.Surachai
i Google
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intitle:"Index of" passwords modified
allinurl:auth_user_file.txt
"access denied for user" "using password“
"A syntax error has occurred" filetype:ihtml
allinurl: admin mdb
"ORA-00921: unexpected end of SQL command“
inurl:passlist.txt
"Index of /backup“
"Chatologica MetaSearch" "stack tracking:"
K.Surachai