GS1 Connect 2016_203_H2DBW US Foods

Transcription

GS1 Connect 2016 | June 1-3
Session 210: How to do
business with US Foods
Ingryd Hernandez- Manager PIM, US Foods
Lisa Adam – Supervisor, PIM – Grocery & Chef’Store, US Foods
Floyd Agosta – Supervisor, PIM – Center of the Plate & Non-Food
©
2016 GS1 US All Rights Reserved
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Product Information Management Team
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Ingryd Hernandez – Manager, PIM
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Lisa Adam – Supervisor, PIM – Grocery & Chef’Store
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Floyd Agosta – Supervisor, PIM – Center of the Plate & Non-Food
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About US Foods
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Many of the entities that make up USF were founded in the 19th century
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Changed name to US Foodservice in 1993
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Change name to US Foods late in 2011
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More than 350,000 item offerings
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More than 250k customers
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55 plus distribution centers nationwide, 24,000 employees
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$20 billion plus yearly revenue
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10th largest private company in USA
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US Foods Brands
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US Foods Operators
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Although US Foods serves many types of operators, most ask
for the same type of quality data and it’s becoming critical to
their business needs across the spectrum
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…and to our operators’ customers
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VIDEO
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Product Data at US Foods
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USFoods.com & Mobile
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Cookbook Analytics
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Product Assortment
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Menu Profit Pro (MPP)
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Scoop
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Personalization
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Why Product Data Matters…
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A missing or incorrect Allergen…
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Customer needs and expectations have shifted
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Product setup delays and request cancellation
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Imminent effects of a changing regulatory environment – Who
knows what FMSA stands for?
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US Foods runs a recipient audit
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US Foods data pool provider is FSEnet+
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Core – Without complete core data, item will not present to USF in order to
set up product in USF system
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Nutritionals – Without nutritional info, the ‘automation’ of sending your data
into USF system stops
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Images – Without an image in JPG format, the ‘automation’ of sending your
data into USF system stops
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Marketing – Optional, failing this phase will still present to US Foods but will
show as ‘failing’ in CIC messaging
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USF wants your case level data and receives published data twice a day
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Check your CIC!
What is a CIC message you say?
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It is the acronym for Catalog in Confirmation
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Status of whether or not an item was successfully published to the intended
recipient and it is sent every time you publish an item at the GTIN® level
Statuses
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Accepted – Eligible item, waiting for distributor to action
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Review – Failing GDSN® or recipient audit
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Reject – Recipient rejects data
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Synchronized – data is accepted by distributor
The goal should be to have items be in ‘Accepted’ or ‘Synchronized’ status,
check with your data pool provider to see how they can provide this info
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PIM & New Product Setup Process
1.
Initiate
2.
Enhance
3.
Review
4.
Approve
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Total Duration ranges from:
<48 hours up to 10 days
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Average Product Setup Duration:
4-5 Days
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Pre-publishing Data
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Data Quantity & Quality Journey
Product Type
Nutritionals
Completion %*
Images
Completion %
Allergens
Completion %
Manufacturer
Brand (MB)
79%
71%
63%
*US Foods PIM Data Quality Scorecard – as of 4/2/2016
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Data Quality is Elusive
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Data Quality is Elusive
Search
Implications
Quality
Implications
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Missing Product Attributes
It is difficult for US Foods to setup your product without all
the pieces of the puzzle – or in this case product description
attributes.
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Flour
What is the purpose? All-purpose?
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“Less Than” Product Descriptions Lead To…
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Follow-up E-mails From Our Coordinators
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Increased Setup Time
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Delays In Getting Product To Customer
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Challenges To Completing Setup
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Deciphering Abbreviated Descriptions
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Vague Descriptions
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Missing Product Specific Attributes
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Do You Know What This Product Is?
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Manufacturer provided description:
SL LGMUF 3.5OZ RDFT BLU 4/12 CT
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Description in US Foods system after investigation:
MUFFIN, BLUEBERRY REDUCED FAT 3.5 OZ TRAY PACK FROZEN
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Le Vendome
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BREAD, CIABATTA 2.5X8” RECTANGLE UNSLICED PARBAKED
FROZEN LE VENDOME
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E-Mail Questions to Supplier…
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What is this product? A roll? A loaf of bread?
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What is the Type? White? Wheat? Sourdough? French?
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What is the Size in Inches?
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Is this Sliced or Unsliced?
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Is this Baked or Prebaked?
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Is this Refrigerated or Frozen?
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CHUCK, PECTORAL MEAT
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BEEF, CHUCK PECTORAL MEAT CHOICE 115D BONELESS RAW REF
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Use GDSN marketing fields to create ROBUST
product descriptions!
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Product Specific Call Outs
Disposables
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Matching Lid/Cup info
Beef
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Beef Grade
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MBG#
Bakery Items
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Baked or Prebaked
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Sliced or Unsliced
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White, Wheat, Sourdough, etc…
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General Attributes To Include
Flavor/Variety - Plain, Whole Grain, etc..
Form – Whole, Sliced ½”, etc..
Condition – Baked, Prebaked, Condensed, Ready to Use
Storage – How is the product shipped to US Foods
Packaging – Pouch, Can, Tray, etc…
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Product Change Management
1.
Shelf Life
2.
Product Storage Temperature
3.
Manufacturer Product Code
4.
Pack Size
5.
Case Weight Indicator
6.
Formulation Change
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What you can do now
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Know your data syndication resources, process & data
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Publish new & re-publish data where gaps exist
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Images
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Nutritionals
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Allergens (The Big 8)
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Claims
Be mindful of US Foods initiatives & expanding regulations
©
US Foods
©

GS1 Connect 2016_203_H2DBW US Foods

Transcription

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