obvious 100% guaranteed sure-fire no-doubt-about

what’s the
obvious
100% guaranteed
sure-fire
no-doubt-about-it way
to engage Jews in
your community?
®
FOOD!
It’s the one (and only) thing
we can all agree on.
®
“Chefs are this generation’s rock stars and food
is their rock ‘n roll” – Bono
Across the nation, there’s an explosion
of food blogs, cooking shows, new
restaurants, and exotic recipes.
JEWISH FOOD IS
Za’atar ravioli falafel
EVOLVING, TOO
et m
v
l
e
v
Red
on s
o
r
a
ac
Jewis
h cele
brity
chefs
res
o
m
’
s
h
Ma tzo
Ben & Je
rry’s Ch
aroset f
la vor
Kosher organic farms
TODAY’S EATERS
DEMAND OPTIONS
Introducing Jewish
Food Experience®...
TRADITION WITH
A TWIST!
Since its 2012 launch, Jewish
Food Experience® (JFE) has
become a proven, successful
Jewish engagement tool
WHO IS JFE
REACHING?
ORGANIC ECO-WARRIOR JEWISH MOM
“I buy sustainable, GMO-free products
without any artificial ingredients to
protect my family and the planet.”
ISRAELI-AMERICAN MEAT LOVER
“I like a good schwarma, kebab, or burger.”
PERSIAN JEWISH GRANDMOTHER
“My kids love chelo with tahdig and
shirazi salad.”
YOUNG, URBAN JEWISH PROFESSIONAL
“Love me some old-school
kreplech, kishka, and kugels,
just like my ancestors ate.”
SOPHISTICATED MODERN INTERFAITH FAMILY
“Our mixed family enjoys the best
culinary traditions from various cultures.”
WHAT IS THE
JEWISH FOOD
EXPERIENCE?
JFE ONLINE
• News about the Jewish food scene
• Hugely popular online recipe collections
• Calendar of local food events
• Blogs, stories, and reviews from chefs,
restaurateurs, wine experts, food critics,
and travel writers
JFE OFFLINE
• In-person tastings, workshops, classes,
and other events
• Volunteer opportunities to fight hunger
BRING JFE TO
YOUR COMMUNITY
The Jewish Federation of Greater Washington invites
you to reap the benefits and rewards that JFE offers.
Apply today to be a part of the JFE 3-city Pilot Launch.
1
3
2
7 THINGS
JFE CAN DO
FOR YOUR
COMMUNITY
Attract new
community partners
Become relevant in the
eyes of a new audience
Boost fundraising appeal
45
7
Attract media attention
Create new channels
of dialogue
Engage new leadership
Increase interest in
The Federation
JFE BY THE NUMBERS
180,000
3,500
40
35
1
visitors to the website
participants in local events
community partnerships formed
media stories and segments
national corporate sponsor — Whole
Foods Market
WHAT WILL IT COST?
Zilch.
Test drive JFE in your market this
Rosh Hashana through Chanukah.
JFE will provide all the tools you
need to get started using food as a
way to engage jewish community
members in your city.
You provide the human resource
capital to make it a huge success.
THE THREE PILOT
COMMUNITIES
WILL RECEIVE...
Instructions
and guidance
on how to use
food as a tool
to reach
organizational
goals
The
E-Newsletter
template
Access to the JFE Recipe Database
Access to JFE Branding Assets
to create your own giveaways
???
Recipes & food stories you can
drop into your e-communications
Whole Foods Partnerships
Social Media toolkit
AND...
• Opportunity to pitch food stories from
your city for the national site
• Access to JFE Director for consultation
and training
• Easy to execute food event ideas and
instruction
TAKE A SEAT AT OUR
TABLE.
Apply Today!
Our short questionnaire will take you
no more than 5-10 minutes to fill out.
Deadline: Friday, June 19
Selections will be made by Friday, June 26
For questions call or email:
Paul Entis, Executive Director
301-230-7261
[email protected]
www.jewishfoodexperience.com
www.jewishfoodexperience.com/video