An Exclusive New Boutique Dedicated To Precision

Manufacture Zenith
Manufacture
Zenith
unveils
in GENEVA
unveils in GENEVA
An exclusive
new BOUTIQUE
dedicated to precision
mechanical horology
Manufacture Zenith
unveils in GENEVA
On December 19th 2011, a boutique exclusively dedicated to watches from the Swiss watch manufacturer Zenith has opened on one of Geneva’s busiest streets, at no. 35, Rue du Rhône. This new
concept store is far more than just a boutique; it’s a whole universe featuring an interior design that
draws visitors into a temple of Swiss watchmaking tradition, the Manufacture Zenith. This legendary firm is still located in the exact spot where its founder Georges Favre-Jacot first established it in
1865. To this very day, it is there that each Zenith timepiece is developed, produced and assembled,
benefiting from expertise handed down and enriched for almost one hundred and fifty years.
Manufacture Zenith
unveils in GENEVA
Enter the world
of the Manufacture
zenith
The boutique located on the rue du Rhône will be the second in the world (after
Hong Kong) to feature the new design Zenith has developed for its points of
sales. From the outside already, it stands out from the crowd thanks to its geometrical storefront studded with glass panes and framed by two large stone columns – both characteristics directly inspired by the architecture of the historical
Zenith headquarters.
Upon stepping through the doorway, visitors are immediately immersed into the
Zenith universe – a discreet world combining subtle expertise and noble materials assembled with a blend of precision and elegance. The interior decoration of
the boutique picks up the same play on horizontal and vertical lines as the outside window, interpreting it in displays, counters and exhibition areas. A private
space has been developed especially to welcome our VIP customers. In terms of
materials, the dominant theme is wenge wood combined with “Chantilly” stone,
creating a refined contrast between a deep chestnut brown and a luminous matt
creamy shade.
Manufacture Zenith
unveils in Geneva
mAnufAcTure zeniTh,
A preciOus gem
wiThin The wOrld
wATchmAKing heriTAge
Only a few rare brands can still boast complete mastery of the production of their
own timepieces and thus lay claim to the supreme title of Manufacture. Zenith is
one of these, and one can even safely state that its founder, Georges Favre, is
the inventor of the concept of a watch Manufacture. It was he who had the idea
in 1865 of building spacious and luminous buildings in Le Locle, in the Swiss
Jura, where the full range of specialised artisans involved in the making of the
various movement parts could be brought together under one roof. Prior to this,
these craftsmen worked independently, scattered between various small workshops : uniting them in one place would enable them to coordinate their work in
order to improve the accuracy and the reliability of the watch mechanisms.
To this day, the Manufacture is still located in the exact place where the founder
built his first workshop, and its buildings are part of an industrial ensemble that
UNESCO added to its list of World Heritage sites in 2009 under the title “Watchmaking town planning”. This is where all stages involved in production are still
performed, which means that anyone acquiring a Zenith timepiece can enjoy the
absolute certainty that it has been developed and produced from start to finish
in the workshops of Le Locle.
Manufacture Zenith
unveils in Hong Kong
The excellence of
the zenith tradition
The Manufacture in Le Locle has considerable technical and creative potential :
in its 147 years of existence, it has filed more than 300 awards and won a vast
number of timing competition prizes – 2,333 in all, making it the most titled
brand. in terms of onboard watches, wristwatches and pocket-watches. Its
achievements include the development of the world’s most precise series-produced mechanical calibre, beating at a frequency of 10 vibrations per second.
All the Zenith collections will naturally be on hand to be admired, tried on and
adopted in the new Geneva boutique. Whether the feminine lines (such as the
Zenith Heritage Ultra Thin Lady Moonphase, an ultra-thin model interpreted in
versions including some extremely elaborate models falling into the luxury jewellery category), or the masculine models, they are characterised by their innate
elegance (Captain, a range encompassing models with a variety of horological
complications), by their sporty appeal (El Primero Stratos Flyback), or by a technical tradition magnificently represented by the El Primero Striking 10TH model
offering tenth of a second readoff. Zenith will also offer passionate enthusiasts
a number of fine watchmaking models that the Manufacture produces in strictly
limited series, such as the recently launched Academy Christophe Colomb, the
first wrist chronograph featuring a movement housed within a miniaturised gyroscopic cage in order to neutralise its wearer’s movements. All this and more
awaits visitors to the brand-new Zenith boutique on Rue du du Rhône.
Manufacture Zenith
unveils in GENEVA
Press information and details :
Manufacture Zenith
Andrea Csiki
Rue des Billodes 34-36
CH-2400 Le Locle
Tel. +41 (0) 32 930 63 21
Email : [email protected]
www.zenith-watches.com