The best patient education videos in Chiropractic just got better!

Transcription

The best patient education videos in Chiropractic just got better!
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CA
LL
U
S
0.
93
7.
31
1
80
AT
ALL NEW and available for
viewing on your television,
website and computer
and your patient’s
smart phone
and tablet!
3
The best
patient education
videos in Chiropractic
just got better!
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TABLE OF CONTENTS
Table of Contents
Expect A Miracle Book.........................4
Newsletters ........................................18
Three Stage Lumbar Degeneration
Patient Education Systems .................20
Anatomical Model ................................5
LxH Disc Model ..................................22
Report of Findings Folders...................6
Ordering and Policy Information........22
Handouts ..............................................8
Clinic Posters ......................................24
Therapy Cards ....................................10
Digital Posters & Media .....................30
Anatomical Charts ..............................11
Postcards ............................................32
Technical Posters ................................12
Birthday Cards....................................34
ALL NEW VIDEOS ..........................14
}
DVDs...................................................16
Demonstration Tools - Fix-It Sticks.....16
New Patients
Business Cards....................................17
Prescription Pads................................35
Demonstration Tools - Adjusta-Pets...35
Specialty Brochures ............................36
Lifestyle Brochures .............................38
WHAT DO THESE COLORS MEAN?
Within your clinic our products serve various purposes. Each of these tabs
represents a specific purpose.
• Pages with the RED TAB contain products which are designed to help
ROF
generate NEW PATIENTS
• Pages with the ORANGE TAB contain products which are designed
to enhance and create a more comprehensive REPORT OF FINDINGS
• Pages with the TEAL TAB contain products which are designed to
Retention
& Reactivation
create loyalty through PATIENT RETENTION & REACTIVATION
• Pages with the YELLOW TAB contain products which are
designed to STIMULATE REFERRALS
INTERNATIONAL PRODUCTS - Call for details
Referrals
Australia/UK
Report of Findings Folders
It’s As Simple As That brochures
Six Reasons to Continue Care brochure
Report of Findings Folders
Subluxation Degeneration poster
French and Italian
It’s As Simple As That brochures
Nerve Function handout
Three Types of Care poster
Spanish
Cause and Effect poster
Report of Findings Folders
Frequently Asked Questions brochure
Subluxation Degeneration poster
Lifestyle Brochure titles
Three Types of Care poster
Nerve Function handout
Japanese
Report of Findings Folders
Six Reasons to Continue Care brochure
Cause and Effect poster
Subluxation Degeneration poster
Frequently Asked Questions brochure
Three Types of Care handout
Lifestyle Brochure titles
Three Types of Care poster
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
It's exciting for me to write a new president's
letter every time we come out with a new catalog.
This letter is even more fun as we have so many
new products to share with the profession and
our long awaited new patient videos are now
ready to go. They can be sent to new patient cell
phones, tablets or computers for viewing before
they ever get to the office and then shared with others as a referral tool. Plus,
that saves time when patients come in for that first visit and helps the staff by
making their jobs easier as well. The videos are fully personalized now for
each individual doctor's office making them look like they were done for that
office only and helps to set each office that uses them apart from the
competition. We also offer some of the best new patient acquisition tools
available in the profession like our new book, "You Can Expect a Miracle With
Chiropractic" which can be personalized and then printed as authored by
each individual doctor. You then get to write a story that is added in as the
first story in the first chapter and the cover shows the doctor as the new
author; you can even pick your own cover shot if you don't want the one we
have in place! We also have personalized business cards with a downloadable
song on the back that can make handing out a business card a whole new
experience for both you and the person who receives it. Additionally, we now
offer EDDM or every door direct mailing service for our newsletter which
saves on postage and still gets the personalized newsletter out to
everyone in your neighborhood. Check out the rest of our new items
inside and let me know how we can help you build and grow the practice of
your dreams. Thanks again for your business!
In health,
Rob Jackson, D.C.
CEO
[email protected]
PS. I also want to remind everyone of our long-term relationship with
ChiroPlanet, the very best Chiropractic Website provider in the industry and
the only company authorized to use our materials on their sites. Review their
information on the order form in this catalog or visit them at
www.Chiroplanet.com. You’ll be glad you did.
Shop our entire line of products at www.BackTalkSystems.com
President’s Letter
President’s
Letter
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Expect
A Miracle
Book
Front - See non-personalized cover below
Expect A Miracle Book
Become a published
Chiropractic author!
Retention
& Reactivation
Put the excitement and expertise of over 60
Chiropractic authors from around the world
to work for your practice. Plus, write your
own story and our experienced editorial
team will polish and publish your story as the
first miracle story in the book, feature and
photo and your name as the author on the
Your
Photo and
front cover and your biography and office
Biography
information on the back cover!
Here
"You Can Expect A Miracle With
Chiropractic" by Dr. John Hinwood
and Dr. Robert Jackson highlights over
70 years of combined Chiropractic
experience by two of the biggest
thinkers and practice re-inventors in the profession. "You Can Expect A
Miracle With Chiropractic" is available in both print and electronic formats
which can be read on any computer, tablet or smart phone.
Book personalization is limited to one doctor per zip code area.
Back
New Patients
EAMBOOK
Referrals
Most Chiropractors have AT LEAST ONE great miracle
story to share. Put yours in writing and enjoy the
benefits of becoming a published author today!
Expect A Miracle Book - Featured Author
$12.30/book - Minimum order of 250 books
$7.85/book - 500 books
$5.95/book - 750 books
$4.90/book - 1000 books
$3.90/book - 2500 books
$2.90/book - 5000 books
SHIPPING NOT INCLUDED IN PRICE
Expect a Miracle Electronic Book - Featured
Author
$2295.00 Electronic Book Only
$995.00 with the purchase of 500-1000 books
$695.00 with the purchase of 2500-5000 books
$14.95/book as published
Volume pricing available
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Degeneration Model
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New Patients
The Most Effective
Teaching Tool
in Chiropractic!
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SDMODS
Did you notice? Our model has changed! This new larger
and more accurate model also incorporates new research.
1) Bones the size of a 200 lb.
male illustrate the bones, discs
and nerves in high detail to show
disc variations and the degenerative
process in greater detail.
2) The only model with the latest
examples of healthy, bulging,
protruding and extruding
herniated discs.
3) See how the vertebral motor units
go through a loss of height in the
degenerative process allowing you
to explain to your patients why they
“get shorter” as they age.
4) Enhanced examples of spinal
stenosis and neurological
compromise based on disc bulging,
protrusion, extrusion
and degeneration.
5) The included card behind the
vertebra includes call-outs so
patients can look and learn while
not directly engaging the doctor for
answers.
This is the only model in the world to reflect the new classification of the
differences between a bulging disc, the variances of herniated discs and
degenerated discs based on a consensus of the following groups:
American Academy of Orthopaedic Surgeons (AAOS)
American Academy of Physical Medicine and Rehabilitation (AAPM&R)
American College of Radiology (ACR)
American Society of Neuroradiology (ASNR)
Three Stage Degeneration Model
American Society of Spine Radiology (ASSR)
$239.95 each for orders of 1 to 4
European Society of Neuroradiology (ESNR)
$215.95 each for orders of 5 or more
Amongst many more...
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 6
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Report of
Findings
Folders
ROF Folders
New Patients
Maximize the
effectiveness of
your report
of findings!
2
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8
The Most Complete
ROF Folder Available.
This one-piece informative folder is all
1
you need to organize and personalize
each patient’s report of findings.
Call for a FREE sample.
X-ray back panel
Nerve back panel
9
MAGXRA
MAGNER
KIDMAG
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
MAGSPA
the care plan.
5.
6.
7.
“How long will it take?” is answered by the three types of care continuum
showing intensive care, corrective care and wellness or elective care.
Help patients take an active step in their care by pointing out a specific care
plan and patient responsibilities.
The lower flap holds symptom-specific brochures or a clinic brochure and
insert your business card to stimulate referrals. Full references and citations
are included under the flap to add support for your claims.
Plus add appropriate inserts or copies of their digital X-rays to further explain
chiropractic benefits.
8.
9.
New Patients
4.
Six different technique approaches demonstrate that chiropractors are well
trained to provide safe and specific care for a variety of health care situations.
On the X-ray back panel, circle the X-ray that
best relates to your patient so they can “take
their X-rays home” to discuss with their family.
Or, on the Nerve back panel, relate symptoms
to areas of the spine where nerves may be
related to improper function.
4
7
5
3
6
Report of Findings Folder
All versions contain the X-ray back
panel except the Children and Nerve
versions. See examples on left.
This product is also in Italian,
French and Japanese.
$59.95/pkg of 50
Please select your style:
English Xray - MAGXRA
English Nerve - MAGNER
English Children - KIDMAG
Spanish Xray - MAGSPA
By 4 packs, get a 5th pack free!
Shop our entire line of products at www.BackTalkSystems.com
ROF
3.
ROF Folders
These key features add value to your report.
1. The “Welcome” page introduces patients to the first visit protocol.
2. Understanding “What’s Wrong” is a critical part of understanding
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Handouts
Handouts
Solidify the learning
process.
New Patients
NERVEH - Single Sided
The Nerve Function handout can serve as
both an educational piece and as a new
patient acquisition tool. This handout
graphically illustrates how the spine and
nervous system relate to complete
musculo-skeletal, neurological and visceral
function. It also helps transition new and
existing patients from symptom based care
into elective and/or wellness care.
The Nerve Function Handout Relates Symptoms to
Chiropractic and the Three Types of Care Handout
establishes patient expectations.
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Retention
& Reactivation
Referrals
The Three Types of Care handout
helps prepare you to answer the
question: “How much longer do I
need to keep coming in for care?”
Your answer can make the
difference between a patient who
decides to continue with an
appropriate care plan and one
who drops out of care prematurely.
Have your patients take home this
handout to share with whoever
may be influencing their decision.
KSPORT - Double Sided
TTHAND - Single Sided
KVISIT - Double Sided
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Both of these double sided handouts help
explain the degenerative process with ease!
The Lumbar Degeneration
Handouts
New Patients
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SDHAND - Double Sided
The Subluxation Degeneration
handout is a great introduction
or report of findings
supplemental tool. Show the
patient’s X-rays a second time
on the sixth or seventh visit and
use these simple tear-off sheets
to remind them of their current
phase of degeneration.
Convert PI or third party
insured patients into cash
patients when their insurance
benefits end. Remind them
what phase their spine is in and
offer appropriate elective care
to continue their progress. Use a red
marker to circle the most accurate phase
that the patient’s findings represent.
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explain disc injuries and
related complications.
Indicate applicable issues while
reviewing their care plan and
encourage patients to take it
Retention
& Reactivation
Handout can be used to
with their family and friends.
Maximize the benefit of your
explanations and help
patients choose appropriate
Referrals
home with them to discuss
chiropractic care for their disc
related problems with this
MODELH - Double Sided
Kids Activity Sheets
Our colorful activity sheets are a great way
to keep the kids busy while they wait for
their turn to be adjusted! These pages
entertain children while teaching them all
about chiropractic and good health along
the way!
handout.
Handouts
$19.95/pkg of 50 - Single Sided
+ $10.00/pkg - Black Personalization
+ $20.00/pkg - Color Personalization
$24.95/pkg of 50 - Double Sided
Personalization not available for
double sided handouts
By 4 packs, get a 5th pack free!
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:32 PM Page 10
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Therapy
Cards
Therapy Cards
COLDLA
KINESI
DECOMP
New Patients
ROF
VIBRAT
ELECTR
Explain the benefits
of therapy!
Use our Therapy cards to explain the
specifics of the most commonly used
ancillary procedures. Even if it’s just ice
or massage, explain the purpose, what
it feels like, and how the patient
benefits from its use. Available blank
or with black personalization on the
back at no additional charge.
Your
Logo
ULTRAS
Your
Contact
Info
Your
Hours
Current
Coding
Info
INTERF
EXERCI
MASSAG
Referrals
Personalized Sample
AVAILABLE TITLES
INTERS
CRYOTH
SUPERF
Therapy Cards
$29.95/pkg of 100
Available Blank or with Black Personalization
Cold Laser Therapy
Kinesiology Taping
Spinal Decompression
Whole Body Vibration Therapy
Electro-Muscle Stimulation
Ultrasound
Interferential Electro-Therapy
Therapeutic Exercise
Therapeutic Massage
Intersegmental Traction
Cryotherapy
Superficial Heat
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
WHIP
SPIN
HUMA
DERM
MUSC
VERT
SKEL
LIGA
Referrals
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New Patients
NERV
Anatomical Charts
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We offer other poster options on pages 12, 13, & 24 to 30
Anatomical Charts
for Instant
Reference
Educate your staff, teach and engage
your patients or refresh your knowledge with
these best-selling anatomical charts.
Plain Anatomical Charts
$14.95/chart - 20X26
Laminated Anatomical Charts
$19.95/chart - 20X26
UV Protected Wood-Mounted Plaque
$79.90/plaque - See pg 28 for details
Buy 4 charts, get a 5th chart free!
(plaques not included)
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:32 PM Page 12
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Technical Posters
Technical
Posters
Research driven.
TTOC
New Patients
Three Types of Care Poster
This poster puts the healing process in an easy to understand format for today’s
visually-oriented patients. With phrases that describe how patients feel and how
they heal, you have a potent tool to explain how long the recovery
process may require.
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These posters belong in
every adjusting room!
Retention
& Reactivation
Cause and Effect Poster
Referrals
If you want your patients to take their chiropractic care more seriously,
use this schematic diagram of the nervous system. The Cause & Effect
posters provide an up-to-date way of
showing how the nerves in the neck
connect to the hands, heart, and colon.
Regardless of your technique, here’s a
communication tool that patients can
understand. Show them that you’re a
nerve doctor, not just a back doctor!
CA24
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
CA36
There is perhaps no other more
dramatic way to motivate patients than
to have them phase-place themselves at
their report of findings. Further
fine-tune their understanding by phaseSD36
placing them in tenths of a phase. Place a
Subluxation Degeneration poster in your X-ray room and report of findings area
to educate and motivate your patients. Unlike other posters that simply show
X-rays or spinal decay, our posters orient patients with a spine superimposed
over an actual patient.
Referrals
These posters are also available
as handouts - See page 8
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Subluxation
Degeneration Poster
Retention
& Reactivation
SD24
New Patients
Technical Posters
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Large Plain Technical Posters
Plain Technical Posters
$49.95/poster - 24x36
$39.95/poster - 20x24
$54.95/poster - 24x36
$44.95/poster - 20x24
$109.90/plaque - 24x36 - See pg 28
$94.90/plaque - 20x24 - See pg 28
Large Laminated Technical Posters
UV Protected Wood-Mounted Plaque
Laminated Technical Posters
UV Protected Wood-Mounted Plaque
Buy 4 posters, get a 5th poster free! (plaques not included)
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 14
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ALL NEW VIDEOS
New Patients
ROF
All NEW, Completely
Redesigned, Patient
Education Videos
Referrals
From top to bottom, our Welcome to Chiropractic Care (First Visit) and
our Report of Findings videos have been completely remodeled!
Now featuring stunning computer generated imagery allowing your patients
to see the physical effects of degeneration not only from the outside,
but from an internal, skeletal, muscle and nerve oriented view as well!
Welcome to Chiropractic Care Video
This quick 4-minute orientation video
anticipates new patient concerns and explains
in advance what they can expect on their first
visit to your office. The result? More receptive
and cooperative patients. Send this video to
your new prospect’s smartphone, tablet,
computer or show this video on the patients’
first visit. Clear away their distracting internal
dialogue and prepare them for your initial
consultation the easy way.
The best patient education
videos in Chiropractic
just got better!
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Children and Chiropractic Video
This 5-minute video will explain the first steps needed to
begin chiropractic care and will help patients get ready to
meet the doctor. Join Bobby as he travels through his first
chiropractic experience. This 3-D animated movie takes your
young patients through the steps of their initial appointment
using a cast of fun and engaging characters. This program is
a must for any doctor wanting to create a comfortable
environment for children and their parents.
ALL NEW VIDEOS
New Patients
Would you like to reduce the length of your
report of findings while increasing its impact?
Then show our 7-minute DVD before your
report. Using powerful visual metaphors and
cutting edge computer generated imagery,
your patients learn the full nature of their
problem. These unforgettable images explain
the concepts of aberrant spinal biomechanics,
nervous system malfunction, muscle damage,
soft tissue inflammation, and degenerative
changes to the spine.
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Your Report of Findings Video
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Not only are our videos redesigned but we have considered the way they are to
be delivered as well. Want to save time? Post the videos to your website or send
them to your patients smart phone. This will enable your prospective and new
patients to view the videos before they arrive for their first visit or report of
findings allowing you to start the education process early and save valuable time,
both yours and theirs, in your clinic. Once delivered, you will find several formats
of files on the DVD, plus the DVD will play in your existing DVD player.
Welcome to Chiropractic Video
$149.95/video - personalized
Report of Findings Video
$149.95/video - personalized
Children’s Chiropractic Video
$99.95/video - personalized
WELDVD
ROFDVD
KIDDVD
Video Package - All three titles
$349.95/set - personalized
Shop our entire line of products at www.BackTalkSystems.com
Referrals
Personalized for your clinic and
deliverable on multiple media sources!
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Reception Area DVD
DVDs / Fix-It Sticks
Enjoy all the benefits of our Lifestyle brochure
series in one silent reception room program that
educates current patients and encourages them
to refer others! This program runs about 65
minutes and covers 31 topics that you discuss
with your patients every day. Graphics and
photography are colorful and visual, holding the
attention of your viewer and captions are easy to
read.
WAITDV
New Patients
Thompson Terminal Point
Technique DVD Set
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THODVD
Experience the Thompson Technique from the
five basic categories, through the full spine and
extremities. Dr. Rob Jackson has been a certified
Thompson Technique instructor since 1981 and
traveled the world teaching with Dr. Clay
Thompson for 17 years. Three different camera
angles are used to emphasize the finer aspects
of the technique. The set includes eight
full-length DVDs and contains almost nine hours
of instruction.
Reception Area DVD
$99.95/DVD
Thompson Technique DVD Set
$249.95/8 disc set
If you found this,
ask for 15% off
your next order
offer valid once per clinic.
Referrals
Fixation and
Fix-It Sticks
Demonstration tools
FIXPAT - Fixation
The Patient Stick has yellow and
red colored balls that are
mounted on a flexible armature,
allowing free movement of each
“joint.” The red painted beads
are fixated and do not move,
illustrating that the joints above
and below the fixated area have
to work harder to compensate.
FIXDOC - Fix It
Fixation Stick
$24.95/stick - patient version
Fix-It Stick
$39.95/stick - doctor version
Using our Fix-It Stick™ you can demonstrate the
power of the chiropractic adjustment. Explain how
each joint should contribute to proper turning and
bending. Then, demonstrate a mock adjustment to
the fixated area and, AMAZINGLY, the previously
fixated “joints” can now move normally!
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 17
Business Cards
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Business
Cards
We offer 3 types of
business cards!
Traditional Printed Business Cards - BCTRAD
New Patients
Back Talk Systems can help you save money on printing! We
can print your design or help you build a design that best suits
your clinic! Available single or double sided, these cards will
help leave a lasting impression. Available for print on plain card
stock or linen card stock.
Interactive Business Card Application - BCAPPL
Tired of handing out business cards only to find them in the
trash later? There’s an app for that! The interactive business card
smart phone app, for both Apple and Android devices, goes
with the people you share it with, wherever they use their
phone. The application shares info about your clinic including
photos, news and contact information with a map. Users can
instantly call you from the app or share it for instant referrals!
Try it now!
Scan this QR
code to try
the BTS app!
Business Cards
$39.95/box of 500 - printed full color single-sided
$59.95/box of 500 - printed full color double-sided
Music Download Business Cards
$30.00 Artwork Setup Fee
$1.50/each for 250 - One song per card
$1.30/each for 500 - One song per card
$1.25/each for 1000 - One song per card
Interactive Business Card Smart Phone App
$129.95 - One time setup fee - iOS and Android App
Additional costs for updates and additional features
Shop our entire line of products at www.BackTalkSystems.com
Referrals
Reach your patients and give your brand some instantcoolness with the modern and relevant gift of a free
song download. These business cards carry your
brand's logo and provide recipients the ability to
download one song from a library of millions of songs, spanning every musical
genre. By associating your brand with today's most popular recording artists,
these Music Download Business Cards help you promote and stimulate referrals.
Retention
& Reactivation
Music Download Business Cards - BCSONG
CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 18
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Newsletters
Chiropractically
Speaking Newsletter
A powerful tool with many purposes!
3
frequently. Aside from physical effects and injuries that may come
from bullying, there are various emotional ramifications that
affects teens such as depression, anxiety and a stunted social
development. One extreme outcome of bullying is retaliation, in
which teens fantasize of attacking their tormentors in order to
get revenge for thier pain.
With the rise of technological advances, cyber-bullying is
becoming the most common source of bullying. Nearly 43% of
kids have been bullied online and only 1 in 10 victims will inform
a parent or trusted adult.
beyond bullying
The effects of bullying and how to help your teen
Recent studies from Family First Aid reveal that 30%
of teenagers in the U.S. have been involved in bullying,
either as a bully or a victim. Physical bullying is more
common among boys, whereas verbal and emotional
bullying is more common with girls and happens more
It is difficult to completely prevent teenage bullying, but it is
important to educate your child on the serious effects of bullying
and how to cope with them. Teens should be encouraged to seek
friends who are supportive and kind. Bullies often target
individuals who are alone, so having a group of supportive friends
can lessen the chance of being bullied. If your teen has been
bullied, teach them how to rise above the situation and move
forward. It is important that victims of bullying stand up and
realize why it is necessary to report any act of bullying.
Current Issue
CSMIDB2
Types of Chiropractic Care
There are three main types of chiropractic
care which help you reach your maximum
potential for a healthy lifestyle. Your doctor
will recommend a specific chiropractic care
program that is based on how you function
and how you feel. The duration of chiropractic
care you decide to benefit from is always up
to you.
Initial Intensive Care
In the beginning, most patients want to feel better, so visits are more frequent. Your
chiropractic adjustments may be combined with other procedures to relieve your
symptoms. Depending on your age, condition and lifestyle, repeated visits may be
needed to help reduce your symptoms.
Rehabilitative or Corrective Care
HEALTHFUL FOODS
Quinoa
Pronounced “keen-wah”, this seed
is grown in the Andes Mountains
of South America. Quinoa is jam
packed with life-sustaining
nutrients and can benefit your
healthy
eating
the Avenue
following:
12505
W.by
32nd
PRSRT STD
U.S. POSTAGE
PAID
ANYWHERE, USA
PERMIT NO. 0000
Wheat Ridge, CO 80033
✔ Includes eight major essential
After the aches and pains have subsided, a more complete healing process can occur.
amino acids.
Underlying muscles and soft tissue damage can remain even after you feel better. You
N
no
✔ Gluten free and contains
may be urged to supplement care with exercise, dietary changes or other self-care
W
E
wheat at all.
procedures. Similar to corrective lenses for the eyes, this stage helps normalize spinal
S
functions. Although you may think you are feeling better, discontinuing care during
✔ One cup is equivalent to 30%
APPLEWOOD
Non-verbal communication accounts for about 66% of overall
this stage may cause a relapse.
of magnesium,
of the daily value CHIROPRACTIC
Robert
Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center
communication during the act of conversing. It is proven
thatD.your
which is beneficial for people
12505 W.
32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
body language is a major representation for people’s
judgments
with migraine headaches.
toward your personality and character. This handy guide, by social
✔ Cooks very easily in about 15
After the recovery of your original problems, regular chiropractic “checkups” can help
psychologist Amy Cuddy, explores different body gestures that can
minutes, just like rice!
Every
activities
maycheckups
be the cause
maintain optimum wellness.
Likeday
regular
dental
and car maintenance,
help lead you to feeling more assertive,
powerful
and successful.
Brainy
Facts
of underlying
pain.
continuing chiropractic care
during thissymptoms
stage canofhelp
prevent spinal decay and
✔ Pairs well with coconut or
Sitting up straight is not only good
for back
promote wellness to give you the healthy lifestyle you deserve.
• 80%
of thepain
brainand
is posture,
olive oil and tastes great with
it gives you a sense of power, alertness
and
When you are
made
up focus.
of water
Mid back pain is one of the most common complaints patients report when they
any spice or herb seasoning.
slouched, you are more likely to appear closed off and reserved.
first visit a chiropractic office. The mid back area is highly reactive and can
• Nerve impulses travel
your brain
Hand shakes when meeting othersthrough
play a crucial
roleatin first compensate for the pelvis, lower back and cervical spine. The mid back is called
the “dorsal” or “thoracic” spine. Normally, there are twelve bones with a
speeds up
to 170 mph
impressions. A stern handshake represents
a strong
personality,
matching twelve pairs of ribs that make up the mid back area. Sitting at a
a weak one represents a more introverted
character.
• Your brain uses 20%
computer or driving for long
periods
time
are two
every out
daythe trash after
It’s 8pm
and of
your
husband
stillcommon
has not taken
After sitting down, resist the urge to raise your voice or make
of the oxygen
that and may seem
Crossing your arms sometimes indicates
resistance
activities that may compromise
the function
of your
any assumptions. Ask questions with the intention of trying to
continuously
asking
him.mid
Or, back.
the big game’s on and your wife is
enters
bloodstream
unapproachable toward others. When
youthe
leave
constantly
interrupting
withpain
juicyinclude:
gossip about
what’s-her-face
understand rather than dictate. Take turns speaking and listening
Some of the many symptoms
associated
with mid back
muscle
your arms open to the side, you are
mentally
• The
brain operates on
issueorand
whoever
started
to come up with different solutions to the problem. Be ready to
tightness, spasms, restrictedagain.
rangeWhatever
of motion,the
sharp
stabbing
pains
fromit,
thecouples fight.
“opening yourself up” to your audience.
relatively the same
Although
much
mayofbeacute
unhealthy,
it ispain).
perfectly
okay to
when making a final decision. Although it may be
back radiating to the front and
triggertoo
points
(areas
spasm and
Distortion
of thecompromise
back
power as a 10-watt
bicker once
in a while.
But, when
the same
keeps
different
than the solution you initially made, be willing to make
Positive facial expressions always light
helpbulb
tell
can cause symptoms that mimic
respiratory
or cardiac
problems.
It issue
can also
bearising...
associated with
a
“Houston,
a problem.”
some adjustments to make your partner’s needs apparent.
people how you’re feeling. Positions of your
referred pain or complication
from onewe
of have
the organ
systems in the body such as the liver or kidney.
I-70
shaping up your success
New Patients
Elective or Wellness Care
Dave and Wendy Coffman
158 Highline Road
Old Falls, NY 25411
Mid Back Pain
Continuing Education
Thinking about continuing your education after years or
maybe even decades? The Medical Research Council
National Survey of Health & Development compared the
cognitive learning abilities of those in early adulthood and
midlife. The findings suggest that there are no significant
differences among adult age and their mental speed,
rentention, concentration and cognitive ability to learn.
60 percent of adults who returned to school after age 25
determined the benefits of continuing higher education
completely outweighed the cost, energy and time spent.
Those who continued their education were satisfied with
their learning experience because with a degree, they
were more likely to locate jobs with higher salaries.
Continuing higher education not only benefits your
career choices, it also offers a positive impact in your life
through personal accomplishment. Don’t hold off any
longer, seek an educational advisor at any school near you
to learn more about how to continue your education.
Marriage Knockout
• The
brainasis more
eyebrows reflect different emotions
as well
active at night than
smiling or frowning.
during the day
High power poses such as having your
• A brain cell can hold 5
arms at your waist with your legs
times more information
parallel to your shoulders and headthan an encyclopedia
held up high can actually reset the way
• At
about 60% fat, your
you feel. By holding this pose for at
least
brain is the fattest organ
a minute before going in for a meeting
in your
body
or presentation, you refocus and gain
more
confidence to tackle your tasks head
on.brain itself cannot
• The
physically feel pain
• Neural tissue and the
brain continue to grow
and regenerate
throughout your life
Inside Spread
• Information travels at
different speeds within
different type of
neurons
• The weight of a brain is
roughly 3 pounds
• There are about 100,000
miles of blood vessels in
your brain
Benefits of Best Buddies
Your chiropractor specializes
in the
musculo-skeletal
system
its biomechanical-related
Every
argument
has a winner
andand
a loser.
In marriage however,functions.
Once you have both decided upon a solution, take some time to
A corrective care plan will be
designed
alleviateon
your
and
underlying
conditions.
you
are bothtofighting
thesymptoms
same team.
Each
fight won
is only Spinal
appreciate the understanding your partner has for the
adjustments help repositiongoing
and align
bones inyour
the relationship
mid back. Chiropractic
alsoSimply
improves
and restores
to enhance
on both ends.
giving
situation. Let them know how much it means to you
motion to joints that are stuck
or not
moving
properly.
Call our
office
to setthe
upproblem;
an evaluation
iftoyou
in and
saying,
“Fine,
you’re right,”
never
solves
it
have worked out a
are feeling mid back pain orcovers
any associated
symptoms.
it up. Set
some time aside where neither of you have
solution. By doing so,
plans– not when your favorite reality show is on. By setting aside
your partner will
time between encountering the problem and sitting down to
understand the
resolve it, it allows both partners to calmly collect their thoughts
importance of
and focus on the problem as a whole, rather than how it just
maintaining balance
Clinic Hours
happened.
in your relationship.
Researchers in France show that pet ownership improves
socialization in children and teaches them lifelong lessons.
It also enhances their learning abilities, self-esteem and is
beneficial to children with autism. 260 kids ages 5 and
up with autism were tested in this research. The kids
with pets performed better in social settings, offering
comfort and willingness to share, than kids who did not.
The truth about protein shakes
What’s the deal with
all of these protein
shakes? Although
protein is a valuable
source in aiding
muscle development,
your body can only
process so much at
a time. During a workout, your muscles will
slightly tear and protein will then replace those
torn muscle tissues to build bigger muscles.
The problem is, when too much protein is
consumed, your body can only distribute as
much as it needs to repair torn muscle tissues.
Therefore, leftover protein travels down to your
kidneys to be processed into urine. When too
much protein travels down to your kidneys, they
tend to overwork themselves and this can cause
health complications.
Dr. Bryan Chung, MD and PhD researcher and
methodologist in musculo-skeletal health
recommends that the average active body should
instead consume protein from protein-rich foods
such as hard boiled eggs, salmon, chicken and
quinoa. By balancing a high-protein diet, it
becomes unneccessary to consume protein
shakes that can overwork your kidneys.
Monday 6:30am - 6:00pm
Tuesday 2:00pm - 7:00pm
Wednesday 6:30am - 6:00pm
Thursday 2:00pm - 7:00pm
Friday 6:30am - 2:00pm
Saturday 8:00am - 12:00pm
Not only does owning a pet improve kid’s socialization,
it teaches them important life-long lessons such as
responsibility, patience, respect, loyalty, trust and
more. If your child shows interest in animals, consider
visiting your local shelter and adopting a new best
friend for your family today!
Dr. Rob Jackson
(303)237-9617
Walk-ins welcome!
We appreciate your referrals.
Please visit us at
www.ApplewoodChiropractic.com
Dr. Cole Joyce
Front
Back
Retention
& Reactivation
Referrals
The “Chiropractically Speaking Newsletter” is new each quarter, putting you
on a regular schedule of contacting your patients; increasing reactivation,
retention and referrals. Or, use any of our existing issues. All issues are
written in an easy-to-understand format and contain brief but informative
articles which promote chiropractic care and wellness. Professional design
coupled with professional printing, not photocopying, in full-color on gloss stock,
achieving the quality that today’s visual consumer demands. This reflects positively
on your level of practice and promoting your marketing efforts to the next level.
Additionally, the newsletter is personalized to include the doctor’s color photo and
clinic logo, practice hours and location with flexible space to use as you please,
announcing special offers or events, creating a look and feel all your own.
Chiropractically Speaking Newsletter
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Back Talk Systems, Inc. • Call 1-800-937-3113 to order
• College tuition costs
vary among major
studies. Math, science
and business majors
typically cost more.
• Infections cause one in
six cancer cases.
• Due to the lower cost,
there have been more
sales of manual
transmission vehicles.
• Sugar and white flour
are linked to increasing
brain chemicals that
may lead to anxiety.
• Cheating may lead to a
greater risk of heart
attack.
D
• Pets help reduce
childhood allergies.
• Poke a steak to
determine it’s
doneness with your
finger. If it feels like
your cheek it’s rare;
medium well is like the
bridge of your nose.
• The human eye also
detects sound.
• The average teen
spends 31 hours a
week on the internet.
• Basenjis are the only
breed of dog that can
not bark.
• Those who help others
are less likely to
become depressed.
Shoulder CSSHOU
Robert D. Jackson, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
The Importance of Healthy Sleep
Nearly everyone occasionally suffers from a poor night of sleep. Individuals who are particularly
vulnerable include students, shift workers, travelers and those with acute stress, depression or chronic
pain. Sleep debt sufferers experience waking frequently throughout the night or too early in the
morning, take more than 30 minutes to fall asleep and feel lethargic during the day. Sleep is essential
for good health, proper mental and emotional functioning and ultimately our safety.
A National Sleep Foundation poll found that 60% of American adults experience sleep
problems. The result of insufficient sleep include reduced productivity and
concentration, impaired memory, stress and decreased learning and logical reasoning
abilities. Sleep debt is also linked to various illnesses and complications such as
diabetes, obesity and a weakened immune system. Sleep is one of the most
significant functions for the brain to properly operate and is required for your
nervous system to regulate responses to external stimuli.
Although individual sleep needs vary, most healthy adults need an average
of eight hours of sleep each night. However, the quality of sleep
outweighs the importance of the quantity of sleep. Getting enough
sleep without interruptions from the environment or internal factors
gives people a more restful and restorative sleep. Drugs and sleep aids
may not address the cause or cure the problem, while traditional
chiropractic care can provide a healthy alternative.
Adding Exercise in Your Daily Routine
We are all busy individuals; whether we are working long
hours, staying ahead of the kids’ soccer game schedule or
just busy conquering the world. Whatever the reason,
exercise should still be a part of your daily life. It takes at
least 15 minutes out of your day to get an effective workout
that can benefit your health in the long run. Below are some
easy steps to managing your time well.
Prioritize: Should you exercise for 15 minutes or watch the rest of that addicting reality TV show?
Chances are, it will play again and you can catch all of the drama later.
Plan: You know your schedule better than anyone else. If you know you have open windows to do
something, then plan accordingly.
Adjust: It may be hard for the first week, but once the train starts moving, it will keep going strong.
Practice regular exercise and in no time it will just be another daily routine.
Sleep CSSLEE2
Robert D. Jackson, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
STRANGE PHOBIAS
• Fear of long words:
Hippopotomonstrosesquippedaliophobia
• Fear of making
decisions:
Decidophobia
• Fear of birds:
Ornithophobia
• Fear of working:
Ergophobia
• Fear of riding in a car:
Amaxophobia
• Fear of shadows:
Sciophobia
• Fear of the number 13:
Triskaidekaphobia
• Fear of your
step-mother:
Novercaphobia
• Fear of mushrooms:
Mycrophobia
• Fear of being tickled
by feathers:
Pteronophobia
• Fear of clowns:
Coulrophobia
• Fear of thunder and
lightning:
Astraphobia
• Fear of dolls:
Pediophobia
• Fear of being out of
mobile phone contact:
Nomophobia
• Fear of Fear:
Phobophobia
Naturally
• The inventor of Fender
Guitars, Leo Fender
did not know how to
play the guitar.
Headaches are not normal. Backaches, numbness and tingling are
not normal either. These and countless other symptoms are
warning signs that should not be neglected or ignored. It surprises
many individuals when they discover chiropractic doctors do not
treat symptoms. A traditional medical approach works on symptoms
by using drugs or surgery to numb, slow down, speed up, or cut out
the malfunctioning body part.
• British tanks are
equipped with tea
makers.
• If every muscle in your
body could pull in one
direction, you could lift
nearly 25 tons.
• Feeding lobster to
prisoners in the 1800’s
was considered cruel.
• There is velcro in
astronaut’s helmets to
allow them to scratch
their nose.
• It is impossible to say
the letters, B, M
and P without both
lips touching.
• Elephants have a
pregnancy of 660
days.
• The letter J is the
only letter that does
not appear on the
periodic table.
Our bodies are so adaptive that by the time symptoms warn us of a
complication, the problem can be well advanced. The first symptom
of high blood pressure is often a deadly stroke. The first symptom of
heart disease could be a fatal heart attack. It is dangerous to judge your health by how you feel!
Although you feel healthy, you can still not be well. Vomiting after eating improperly prepared food
can be a healthy response. Taking prescribed drugs and medication to prevent your body from
expelling toxic foods could be deadly. Allergic reactions are not the result of a lack of antihistamine
medicine, but a lack of your body’s ability to adapt to some irritant. Fevers, diarrhea and other
symptoms are natural ways your body responds to infection and disease.
Proper function, controlled by your nervous system, is the key to keeping your body healthy and
improving symptoms naturally. When you visit our office, we will conduct a thorough examination
and create a detailed plan to help you regain and then maintain your health.
How the Winter Glare Can Harm Eyes
Did you know that snow reflects 80 percent of sunlight? That’s five times more than being on the
beach during the summer time! A mistake that some people often make is packing away their shades
with their summer goods. So before you swap out your swim gear for your winter coat, make sure
you keep your sunglasses handy; you will need them more than you think.
• Odontophobia is the
fear of teeth.
Hours of bright sunlight are highly harmful to your eyes. It can burn the surface of the eye which
causes photokeratitis, a temporary but painful condition. Wearing a wide-brimmed hat also cuts eye
exposure to UVB rays by 50 percent. Combining a hat and sunglasses reduces the risk of developing
age-related macular degeneration by up to 50 percent. Continue to wear a hat and sunglasses
throughout the day. UVB radiation is just as strong when the sun is at a high angle
around noon as it is during a low angle like 9am and 2pm.
• Researchers have
proven that the longer
fingers you have, the
faster your nails grow.
Even if you already wear sunglasses throughout the winter season,
make sure they are well-equipped to protect your eyes. Confirm that
your shades have at least 98 percent UV protection. Don’t be seduced
by dark lenses, as darkness has no correlation to UV protection.
• Bats always turn left
when exiting a cave.
Symptoms CSSYMP2
In the last 20 years,
working time has increased
by 15% and leisure time has
decreased by 33%.
It takes about 30 days to
establish a new physical or
emotional habit.
40% of working people skip
breakfast, 39% skip lunch.
The average American
watches 28 hours of
television per week.
One hour of planning will
save 10 hours of doing.
25% of sick time is taken
for an actual illness.
70% of workers would like
to own their own business.
The average person gets
one interruption every 8
minutes creating 3 hours of
wasted time each day.
The average working person
spends two minutes a day
in meaningful communication
with their spouse.
90% of those who join a
fitness club will stop going
within the first 90 days.
The skin on your lips is 200
times more sensitive than
your fingertips.
When people eat large
restaurant portions, they
consume about 25%-30%
extra calories.
29% of women spend more
time shopping for shoes
than looking for a mate.
The most productive day of
the workweek is Tuesday.
Kids who eat dinner at
home most days of the
week are 45% more likely
to get their daily servings of
fruits and vegetables than
kids who don’t.
Nearly 22,000 checks will
be deducted from the
wrong account over the
next hour.
90% of all restaurants
fail in their first year of
operation.
Getting regular exercise can
reduce a family’s genetic
risk of becoming obese by
40%.
Henry Ford, father of the
automobile, is also father of
the charcoal briquette.
The human brain has the
capacity to store everything
that you experience.
T
Disc Problems CSDISC2
We all do a thing or two throughout the day that we regret. Wasting time watching tv instead of doing
laundry, eating a tasty snack instead of jogging on the treadmill...
Guilty pleasures are a fact of life. Men and women alike occasionally fall short of their own
expectations, whether it is by taking an action, or not taking an action. It seems silly to mentally
punish yourself for wasted time, dietary choices, and even gossiping about friends and co-workers.
However, studies show that directing anger inward for
our shortcomings creates anxiety and depression and at
the same time, that guilt does not change the
likelihood of making the same mistakes. However, it has
been shown that those who practice self-compassion
not only feel better about themselves and are less likely
to repeat behaviors they regret, but they are more
proactive about caring for themselves. They are
happier, more likely to take care of themselves and
acknowledge health issues when they arise and are
more likely to seek medical attention when needed.
Whiplash CSWHIP3
RANDOM FACTS
Printed Name
The chiropractic approach to these types of injuries is to use specific chiropractic adjustments to
help restore normal spinal function. After a thorough case history and examination, the doctor will
recommend a series of visits to help regain proper motion and position of the spinal bones. If
caught early enough, inflammation can be reduced and scar tissue can often be minimized. Consult
a Doctor of Chiropractic before enduring constant headaches, becoming dependent upon addictive
pain medication, or submitting to needless surgery.
Half of what is known today
was not known 10 years
ago.
Hippo milk is pink.
S
The resulting instability of the spine and soft tissues can result in
headaches, dizziness, blurred vision, pain in the shoulders, arms
and hands, reduced ability to turn and bend, and even low back problems. As the body attempts to
adapt, symptoms may not appear for weeks or even months.
Sports Injuries
Problems often start with the spine and affect the
extremities, or they can begin with an extremity, like a
knee or an ankle, and then create further compensation
problems in the spine. Either way, many sports-related
injuries involve the spine. Even seemingly low-impact
sports can put stress and strain on unprepared muscle
groups, causing pain or injury. Professional athletes,
“weekend warriors” and those who just want to
remain fit, are discovering the benefits of regular
chiropractic care.
Chiropractic care helps restore function to spinal joints
that are fixated and not moving properly. Besides helping to relieve pain, chiropractic care can also
help reduce inflammation. Muscles, tendons and ligaments depend upon proper joint movement for
peak performance. Injuries to these tissues can reduce range of motion, decrease blood supply, and
literally take you out of the game.
Is your best friend overweight?
According to the Association for Pet Obesity
Prevention (APOP), Americans aren’t the only
ones who are getting larger. They report that just
over half of all cats and dogs in American households are overweight or obese. The reason?
Because just as we have no time to exercise, we
have less time to exercise our pets as well.
dog. It took them a long time to become overweight, give them some time to slim down.
However, there are real effects to enabling our
four-legged friends to become overweight. An
inactive pet is more likely to be depressed or
anxious and is prone to chewing, barking and
other annoying behaviors. Obese pets not only
have shorter lifespans but are more likely to have
various medical problems including back pain,
arthritis, kidney disease and diabetes. So how can
you help your four-legged friend slim up?
3) Let your dog run on softer ground like wet
sand or grass. It is easier on
the joints than cement.
1) Begin exercising your pet gradually. One heavy
day to make up for six lazy ones can cause joint
injuries and sore muscles. Don’t exhaust your
2) Don’t use a retractable leash. If it jams or
doesn’t retract fast enough, dogs can lunge at
others, get entangled in bikes, strollers and other
dogs.
4) Discuss your dog’s diet
with a vet who can
recommend a better
nutrition alternative
that helps your
pet reach
their goals.
Sports CSSPOR2
Nothing helps bring the joy of a new baby than knowing
that expectant mothers are in good health and high spirits.
The rapid development, hormonal changes, laxity of
connective ligaments and shifting of weight-bearing
structures are some of the causes of low back pain in
pregnant women. During all stages of pregnancy, women
experience constant structural changes as well as emotional
and physical stress. Prenatal chiropractic care helps to
relieve discomfort while normalizing the nervous system
function to keep you at your very best. This is a very
significant element in creating a healthy foundation for
developing babies.
Newsletters
Other benefits of prenatal chiropractic care are relevant
during the delivery process. Many chiropractic patients
report that their deliveries were faster and more
comfortable than their deliveries prior to chiropractic care.
Your chiropractor doctor will take special precautions in the location, reduction and stabilization of
the vertebral subluxation complex. Modifications to the table or adjusting technique are made
during each stage of pregnancy. A healthy mother is vital for creating the best opportunity for a
healthy and happy baby. Pamper yourself and your baby with regular chiropractic checkups to
receive all the benefits of a healthy lifestyle for your new or expanding family.
Turn Your Grey Skies Blue
Some days seem as though the entire world is against you and nothing is going as
planned. The mood you’re in may stay with you for the entire day, affecting loved
ones and peers. There are many ways to fight the funk and put that real smile on
to finish your day on a high note.
Research from the Journal of Nutrition shows mild dehydration may be a cause of
cranky, sluggish moods. A full glass of water will brighten your mood and keep
you healthy. Water fuels and hydrates neurons in your brain in order to keep it
active and transmitting information throughout the rest of your body so you feel
good emotionally and physically.
Another approach to improve your mood is to dress up. That’s right, pop the
tag off of that new outfit you never wore and add on that special watch or new
heels to compliment. Psychologists have found that dressing up significantly
makes people happier. Next time your gloomy days are affecting your mood,
make sure you drink plenty of water and dress up to fight the frowns.
Pregnancy CSPREG
Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
Extremities
60% of all whiplash victims were in a collision of
only 6 to 12 miles per hour.
Whiplash is most commonly received from an auto collision. It
also occurs from sports injuries, slips and falls, or unexpected,
rapid motions of the neck. When the head is suddenly jerked
either forward and back, back and forward, or side to side, the
muscles, ligaments and other soft tissues supporting the spine and
head can be overstretched or torn. The soft, pulpy discs between
spinal bones can bulge, tear or rupture. Vertebrae can be forced
out of their normal position, reducing range of motion. The spinal
cord and nerve roots in the neck can get stretched and irritated.
Chiropractic and Pregnancy
Proper motion is essential for proper function.
SNOOZE
OR LOSE
• Scientists have found
that counting sheep
does not help people
fall asleep
• People wake up six
times per night on
average
• Whales and dolphins
only fall half asleep
• You can only dream
about faces you have
already seen
• The surgical procedure
that prevents snoring is
Uvulopalatopharyngoplasty
• The average person
spends six years of
their life dreaming
• If it takes you less than
five minutes to fall
asleep, you are sleep
deprived
• Studies show that
people who sleep 6-7
hours a night live
longer than those who
sleep 8 hours
• Somniphobia is the fear
of sleep
Many people are surprised to learn that joint pain in the hand, wrist, elbow,
shoulder, ankle or knee can often be helped by chiropractic care. As joints lose
their normal motion and position, it can lead to symptoms of pain, swelling
and loss of function. When impaired, the joints of the body can also become
inflamed and cause calcium buildup and scar tissue.
This can be caused from repetitive motions, improper
sitting, overexertion, slips, falls, accidents and various
other events. Some examples of these problems that have
become more common are, tennis elbow, runner’s knee, frozen shoulder and carpal tunnel syndrome.
The more traditional treatment of these problems involve splints, pain medications, muscle relaxers,
steroid injections and even unnecessary surgery. A more common sense and natural approach is joint
mobilization through chiropractic care. Helping to restore the normal range of motion to joints that
have become “locked-up”, “jammed” or injured improves blood circulation, reduces scar tissue and
speeds the healing process. Chiropractic care avoids braces, drugs and unnecessary surgery by providing
a more natural approach to restoring proper joint function of the spine and extremities. Call our office
today and arrange a consultation and thorough examination to help get you back on to the road to a
healthy and active lifestyle!
Enjoy the Outdoors, Allergy Free
As we become more dependent on allergy
medication, it becomes a costly routine for our
every day lifestyle. There are various ways to
conquer the battle against pollen while saving
you some extra green along the way.
Freezing your pillow kills mites that live deep
in the fabric and prevents them from coming
back. University Hospitals in Cleveland
researchers suggest setting a pillow in the
freezer for 12 hours every 1 - 2 weeks for the
best results.
Take a hot shower so the humid, moist air will
slowly clear your sinuses. After a few minutes,
you will begin to feel relief as your sinuses are
opened up to fresh air.
Eat spicy foods such as wasabi and chili peppers.
The ingredient in wasabi called isothiocyanates
contains anti-inflammatory agents that relieve
sinuses and clears nasal passages.
Try local honey from a nearby provider. Studies
show that consuming honey produced locally
will help your body adapt to the allergens that
are produced in the environment.
Go outside between 2 - 3pm
when the pollen that
was released into the
atmosphere in the
morning has risen
too far in the air to
make contact with.
Extremities CSEXTR
Robert D. Jackson, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
• In Australia, “Skippy n’
Chippy” refers to
kangaroo and french fries.
• You can get arrested
for spitting in Singapore.
•The Burj Khalifa in Dubai
is the tallest building in
the world.
• Muhammad is the
world’s most common
first name; Lee is the
most common last name.
• The KFC slogan “finger
licking good” translates
to “eat your fingers off”
in Chinese.
• The Sahara Desert is
expanding a mile every
two months.
• The giant catfish in
Southeast Asia can grow
up to 9 feet in length.
• The Monumental Axis
road in Brazil can hold
up to 160 cars driving
side by side.
• The most notorious
gang in the world is the
Shaolin nuns in China.
• The Netherlands offer
free higher education for
all students.
Retention
& Reactivation
Robert D. Jackson, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
Random Facts
Healthy habits include Chiropractic!
Just like brushing your teeth and exercising, regular
chiropractic care is another healthy habit to include
in your daily life. Although many believe that health is
the mere absence of pain or symptoms, many of us are
striving for a higher level of health called wellness.
Apart from feeling better or preventing health problems,
we want to fully enjoy life mentally, physically and socially. Infinite health begins with an optimally
functioning nervous system that can be assisted with regular chiropractic care.
Chiropractic care focuses on the nervous system, its significant duty is to control the function
of virtually every aspect of our wellness lifestyle. It is beneficial to maintain a properly functioning
nervous system in order for you to be at your very best. There are few things as complicated as your
body that can be “fixed” and then ignored. Regular chiropractic care is just as important as
regular dental checkups, car maintenence and veterinary checkups for your pets. A healthy wellness
lifestyle does not wait for symptoms, it tackles them before they arise. The results often include
vitality, endurance and the capability to enjoy life to its fullest extent.
A Little Goes a Long Way– Penny Pinching At Its Best
Penny pinching and coupon clipping can be a tedious task, but in just ten minutes you can cut your
shopping costs by as much as half. By following these simple guides, you are just a step away from
savings that can benefit your entire household.
Do Research: There are tons of websites and mobile apps that are dedicated to finding great deals.
So instead of browsing through sales ads, you can save money in just a click!
Obtain Coupons: Aside from your Sunday papers, there are tons of
coupons and vouchers available online, in stores and inside packages.
Learn How to “Stack” Coupons: Most major stores allow customers to
use both a manufacturer coupon and a store coupon. In this case, you get
double the savings!
Join Membership Programs: Some major drug stores offer free membership programs where you can save extra on items and even receive credit
vouchers to use at a later date.
Time Management: Just because you have a coupon, does not necessarily
mean you need to use it. Fight the urge to spend extra money on things
even when you have a coupon. It may go on sale at a later date.
Wellness CSWELL2
Shop our entire line of products at www.BackTalkSystems.com
Referrals
Carpal Tunnel CSCARP
New Patients
Need a prospect list?
We can get you one.
Need assistance with your design?
We can help.
Need us to address and mail
your newsletters? We can do that.
Want to mail to everyone on a specific
mail route? We can do that too.
Let us know how we can help!
19
CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 19
CATALOG_FINAL_Layout 1 10/10/13 12:34 PM Page 20
20
Back Talk Systems
Back Talk Systems
Systems to help you be successful
and save money!
New Patients
6
Reasons
to Continue
Chiropractic Care
• www.BackTalkSystems.com
ROF
Jump Start Your Practice System
Retention
& Reactivation
JUMSYS
This package includes everything you need to jump start your practice! This
package includes a Personalized Welcome to Chiropractic Video, a Personalized
Report of Findings Video, a Personalized Children and Chiropractic Video, Report
of Findings folders (50), a Cause and Effect poster (your choice of size), a
Subluxation Degeneration poster (your choice of size), a Three Types of Care
poster, What’s Wrong VSC brochures (50), Six Reasons to Continue
Chiropractic Care brochures (50) and Nerve Function handouts (50).
Referrals
Report of Findings System
ROFSYS
This package includes everything you need to improve or reinvent your report of
findings. This package includes a Three Stage Lumbar Degeneration Model,
Report of Findings folders (50), a Subluxation Degeneration poster (your choice
of size), a Three Types of Care poster, What’s Wrong VSC brochures (50), Lumbar
Degeneration handouts (50), Nerve Function handouts (50), a Fix-It Stick
and a Fixation Stick.
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Back Talk Systems
21
CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 21
Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center
12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com
• The brain operates on
relatively the same
power as a 10-watt
light bulb
• The brain is more
active at night than
during the day
• A brain cell can hold 5
times more information
than an encyclopedia
• At about 60% fat, your
brain is the fattest organ
in your body
• The brain itself cannot
physically feel pain
• Neural tissue and the
brain continue to grow
and regenerate
throughout your life
• Information travels at
different speeds within
different type of
neurons
• The weight of a brain is
roughly 3 pounds
• There are about 100,000
miles of blood vessels in
your brain
Every day activities may be the cause
of underlying symptoms of pain.
Mid back pain is one of the most common complaints patients report when they
first visit a chiropractic office. The mid back area is highly reactive and can
compensate for the pelvis, lower back and cervical spine. The mid back is called
the “dorsal” or “thoracic” spine. Normally, there are twelve bones with a
matching twelve pairs of ribs that make up the mid back area. Sitting at a
computer or driving for long periods of time are two common every day
activities that may compromise the function of your mid back.
Some of the many symptoms associated with mid back pain include: muscle
tightness, spasms, restricted range of motion, sharp or stabbing pains from the
back radiating to the front and trigger points (areas of acute spasm and pain). Distortion of the back
can cause symptoms that mimic respiratory or cardiac problems. It can also be associated with a
referred pain or complication from one of the organ systems in the body such as the liver or kidney.
Your chiropractor specializes in the musculo-skeletal system and its biomechanical-related functions.
A corrective care plan will be designed to alleviate your symptoms and underlying conditions. Spinal
adjustments help reposition and align bones in the mid back. Chiropractic also improves and restores
motion to joints that are stuck or not moving properly. Call our office to set up an evaluation if you
are feeling mid back pain or any associated symptoms.
The truth about protein shakes
What’s the deal with
all of these protein
shakes? Although
protein is a valuable
source in aiding
muscle development,
your body can only
process so much at
a time. During a workout, your muscles will
slightly tear and protein will then replace those
torn muscle tissues to build bigger muscles.
The problem is, when too much protein is
consumed, your body can only distribute as
much as it needs to repair torn muscle tissues.
Therefore, leftover protein travels down to your
kidneys to be processed into urine. When too
much protein travels down to your kidneys, they
tend to overwork themselves and this can cause
health complications.
Dr. Bryan Chung, MD and PhD researcher and
methodologist in musculo-skeletal health
recommends that the average active body should
instead consume protein from protein-rich foods
such as hard boiled eggs, salmon, chicken and
quinoa. By balancing a high-protein diet, it
becomes unneccessary to consume protein
shakes that can overwork your kidneys.
Recall/Reactivation System
Referrals
Retention
& Reactivation
RECSYS
This package includes everything you need to reactivate the gold mine of patients
that you should be seeing but are not; use the contents of this package to reach
out and bring them back in the door! This package includes an I Feel Great
poster, a Relapse poster, a Green Grass poster, Personalized Miss You
postcards (100), Personalized Eye Exams postcards (100), Personalized Jet
Engine postcards (100), Personalized Dentures postcards (100), Personalized
Patched postcards (100), Lumbar Degeneration handouts (50), Nerve Function
handouts (50) and Personalized Chiropractically Speaking Newsletter (250).
(Setup fee is included in the package, however, postage and EDDM fees are not).
New Patients
• Your brain uses 20%
of the oxygen that
enters the bloodstream
Mid Back Pain
ROF
• Nerve impulses travel
through your brain at
speeds up to 170 mph
EyeExam_Layout 1 10/8/13 1:26 PM Page 1
Brainy Facts
• 80% of the brain is
made up of water
BYOSYS
Build Your Own System
You build this package to suit your needs.
This package includes any 2 packs of Report of
Findings folders (50), 3 Personalized postcards
(100), 3 Personalized greeting cards in fold-over
or postcard style (100), 3 Personalized therapy
cards (100), 5 Personalized brochures, where
personalization is applicable (50) and 3 handouts
(50). All personalization included in
this package is black and white.
Back Talk Systems
Jump Start Your Practice System
$499.95 - A savings of $179.55
Report of Findings System
$399.95 - A savings of $124.60
Recall/Reactivation System
$449.95 - A savings of $150.00
Build Your Own System
$479.95 - A savings of $155.25
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 22
22
LxH Disc
Model
Order Form
Another great model
brought to you by
Back Talk Systems!
Complete and return this form today!
Phone: 800-937-3113 Fax: 800-696-1165
6IOLET3TREET3UITEs'OLDEN#/
Quantity
Item Name/Size/Version/Plain or Laminated
Unit Price Total Price
SOLD TO / SHIP TO
lbs per
subtotal
Doctor __________________________________________________
total weight
Clinic Name _____________________________________________
Address _________________________________________________
shipping
Colorado Residents
ADDSALESTAX
City _____________________________________________________
State _________________________ Zip ______________________
Phone ______________________ Fax _______________________
E-mail __________________________________________________
ORDER TOTAL $
SHIPPING INFORMATION
3HIPPINGCOSTISCALCULATEDBASEDON
TOTALDOLLARAMOUNTSPENT
Person Ordering _________________________________________
PAYMENT INFORMATION
❍ Check
❍ COD (Add a $9.50 UPS Service Fee)
❍ AMEX
❍ VISA
❍ MasterCard
❍ Discover
Credit Card Account #
Expiration Date of Card
SHIPPING COSTS
Total Merchandise
Add
&%$%8'ROUND
)NCLUDE
Less
than $100.00
LBS
. . . . . . . . . . . .$11.95
$12
$100.01
to .$200.00
. . . . . . . . . . . .$14.95
5-9.9 lbs
LBS
. . . . . . . . . . .$17.95
$200.01
to $300.00
15-19.9tolbs
. . . . . . . . . . .$19.95
$19
$300.01
$400.00
LBS . . . . . . . . . . . $20
$400.01 to $500.00
$21.95
25-29.9 lbs . . . . . . . . . . . $23
$500.01
and. above
30-35 lbs
. . . . . . . . . . .$25.95
$27
Signature of Authorized Buyer
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
October 2009 Catalog
Dynamic Disc Designs and Dr. Jerome Fryer have
created this detail rich, actual size, disc model using
over 250 scientific references to help your patients
LxH Spine Model
understand their lower back pain disc related
problems. See our other model on page 5
$249.99/model
INTERNATIONAL DISTRIBUTOR INFORMATION
In Canada call:
4HE6ITALITY$EPOT
6ICEROY2OAD
#ONCORD/.,+,
4EL
&AX
In 0UERTO2ICOcall:
(EALTH-AGNETIC3TORE
!VENUE*ESUS40INERO
3AN*UAN02
4EL
In Australia and
New Zealand call:
Suite 51
2IVERSDALE2OAD
(AWTHORN6IC
Australia:
Tel: 1800 817 103 (in Australia)
FROM.EW:EALAND
Fax: 03 9818 0755 (in Australia)
FROM.EW:EALAND
Email: [email protected]
In Europe call:
BackTalk Europe, Ltd.
Jock Orton
Back Talk Europe, Ltd.
11 Bolenowe, Troon, Cornwall.
42(25NITED+INGDOM
4EL&AX
In Japan call:
NET Co., Ltd.
9OSHIOKA+URASHIKI
/KAYAMA*APAN
4EL
We’re delighted you’ve chosen patient education materials from Back Talk Systems, Inc.
Shipping
Please allow 5 to 7 working days to receive your ground
shipments. For pricing on faster services, please call
(800) 937-3113.
Technical Questions
Enjoy free telephone support when purchasing any Back
Talk Systems, Inc. materials. Implementation questions?
Call (800) 937-3113.
Copyright
All Back Talk Systems, Inc. patient communication materials
are protected by U.S. copyright laws. Materials may not be
copied, rented, leased, broadcast, or reproduced in any way,
in any medium, without written consent.
Mailing List
We occasionally rent our mailing list to qualified chiropractic
vendors we think you’d enjoy knowing about. If you would
like your name suppressed, please let us know.
Discounted Merchandise
Back Talk Systems, Inc. may have some slightly damaged
and discontinued items in inventory. If you are interested
in liquidation pricing on any of these items, please call
(800) 937-3113.
Prices
Prices in this catalog are valid THROUGH and are
subject to change.
Catalog Errors
Back Talk Systems, Inc. is not responsible for honoring prices
that are printed incorrectly.
Shipping Options
Back Talk Systems, Inc. is happy to PROVIDEEXPEDITED
SHIPPING. Please notify your customer service representative
at the time of your order with your special shipping needs.
3HIPPINGCOSTCALCULATEDBASEDONMETHODOFORDER
Returns
It is our commitment to ensure your satisfaction. Should
an item need to be returned, contact our Customer
Service Department for a Return Authorization Number
within 30 days. No item will be accepted without a Return
Authorization Number or if the returned item is received in
excess of 30 days after receipt by the customer. Shipping
and handling charges are non-refundable.
Customized materials cannot be returned, refunded or
exchanged.
Should your merchandise arrive damaged in any way, it must
be investigated by the carrier. Please make sure to keep all
packing materials, as well as the container, for inspection by
the carrier.
Should you receive the wrong item, it must be returned to us
in its original condition, so please handle it carefully. Back Talk
Systems, Inc. makes every effort to ensure that you will be
completely satisfied with your purchase, but we reserve the
right to restrict the purchasing privileges of anyone who abuses our return policy or has an unacceptable cancellation rate.
Satisfaction Guaranteed
If our products don't meet your need or standards, send them
back within 30 days and we will refund the cost of the product.
TOLLFREEssFAXs
CORPORATEOFFICE"ACK4ALK3YSTEMS)NCs6IOLET3TREET3UITE'OLDEN#/
www.BackTalkSystems.com
Shop our entire line of products at www.BackTalkSystems.com
Policy Information
23
CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 23
CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 24
24
Clinic
Posters
Clinic Posters
Strong visual
metaphors promote
your clinic!
New Patients
PLAY
EXCUH
Retention
& Reactivation
Referrals
EXCUV
BRAC
SUBLV
SUBLH
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Clinic Posters
25
CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 25
HEALV
New Patients
HEALH
HABIV
SHAR
Colorful posters
deliver the message!
Referrals
Retention
& Reactivation
HABIH
From referrals to the patient/doctor
partnership to technical information, these
posters deliver the message with easy to
understand visual metaphors.
Plain Posters
$39.95/poster - 20x24 or 24x20
Laminated Posters
$44.95/poster - 20x24 or 24x20
UV Protected Wood-Mounted Plaque
LIFE
$94.90/plaque - See pg 28 for details
Buy 4 posters, get a 5th poster free!
(plaques not included)
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 26
26
Clinic Posters
BABY
New Patients
GRAS
HEAM
Retention
& Reactivation
Referrals
KNOW
BACM
REFEV
REFEH
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Clinic Posters
27
CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 27
DENT
New Patients
PROO
RESU
BACF
Colorful posters
deliver the message!
Referrals
Retention
& Reactivation
HEAF
From referrals to the patient/doctor
partnership to technical information, these
posters deliver the message with easy to
understand visual metaphors.
Plain Posters
$39.95/poster - 20x24 or 24x20
Laminated Posters
$44.95/poster - 20x24 or 24x20
UV Protected Wood-Mounted Plaque
COLD
$94.90/plaque - See pg 28 for details
Buy 4 posters, get a 5th poster free!
(plaques not included)
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 28
28
Clinic Posters
New Patients
EVER
WORK
LIKE US ON
FACEBOOK
TO VOTE FOR
Retention
& Reactivation
THE NEXT POSTER
WE CREATE!
Referrals
CURM
?
Upgrading your posters to
UV PROTECTED PLAQUES enhances their
visual appeal and protects them too!
All of our posters and charts can be
wood-mounted on black, half-inch beveled
hardboard and covered with a protective
clearcoat. They are ready to hang with pre-cut holes
and will last a lifetime, requiring no maintenance. Your
office will look professional and you can eliminate the
costly trip to the frame shop. See pricing on poster pages
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
Clinic Posters
29
CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 29
RELA
New Patients
WORL
XRAY
FEEL
Colorful posters
deliver the message!
Referrals
Retention
& Reactivation
WHYI
From referrals to the patient/doctor
partnership to technical information, these
posters deliver the message with easy to
understand visual metaphors.
Plain Posters
$39.95/poster - 20x24 or 24x20
Laminated Posters
$44.95/poster - 20x24 or 24x20
UV Protected Wood-Mounted Plaque
SEEE
$94.90/plaque - See pg 28 for details
Buy 4 posters, get a 5th poster free!
(plaques not included)
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 30
30
Digital Posters & Media
New Patients
DIGIPO - TELEVISION NOT INCLUDED
Retention
& Reactivation
Back Talk Systems
Digital Poster
& Media Device
Referrals
Turn your waiting room television into
a patient education super-center.
The Back Talk Systems Digital Poster & Media is a digital device that attaches to
your waiting room television. This product will allow your clinic to utilize your
television as an advertising and patient education billboard.
Digital Poster Packages
$349.95 BASIC - GOOD VALUE
12 posters of your choice personalized for your clinic - SAVE $270.00
$449.95 LOADED - BETTER VALUE
12 posters of your choice personalized for your clinic plus the Welcome to
Chiropractic Video, Report of Findings Video and Children’s Chiropractic Video
in English - SAVE $455.00
$599.95 FULLY LOADED - BEST VALUE
All posters from our line of 21 digital posters plus the Reception Room Video, and
Welcome to Chiropractic Video, Report of Findings Video and Children’s
Chiropractic Video - SAVE $855.00
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
New Patients
Referrals
Retention
& Reactivation
Each poster comes personalized with your clinic name appearing on the screen. In
addition to the billboard feature, the device also allows you to play our renowned
Chiropractic videos without the need to attach another device to the television.
The device is ideal for widescreen applications, but can service new and old
televisions with RCA and HDMI output. All content is provided in brilliant high
definition to maximize the impact of the message. Pricing includes all hardware
and cables needed for successful operation and your choice of
Back Talk Systems content.
Digital Posters & Media
31
CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 31
These posters and videos are available
for use on the digital device.
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 32
32
Postcards
Postcards
SEEPC
Keep in touch with your
patients!
New Patients
REFEPC
PATCPC
SAFEPC
DOGGPC
DENTPC
JETEPC
THANPC
EYEEPC
Retention
& Reactivation
BRACPC
Referrals
LIVIPC
All of the postcards on this page are 4”x5.5”.
The EVERPC on the opposite page is 5.5”x8.5”.
The smaller size mails to your patients for the price of
a first class postcard stamp and the larger size mails
for the cost of a first class letter. They can be fully
personalized on the back
with your chosen
Postcards
message, your signature
$23.95/pkg of 100 - 4x5.5
and your return address
$39.95/pkg of 100 - 5.5x8.5
for FREE! All postcards
Available Blank or with
are printed on premium
Black Personalization
card stock.
Personalize your
postcards at no
additional cost!
Sample Personalization
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 33
33
Here are the suggested messages for the back
of your postcards, or write your own!
REFEPC message: Good news travels fast. Thank you for sharing your positive chiropractic
experience with someone you care about. Your kind words have brought us a new patient and we
appreciate you thinking of us when recommending care to others.
EYEEPC message: Like regular eye examinations that can uncover problems while they are still small,
regular chiropractic checkups can help prevent little aches and pains from
becoming serious. Call for your appointment now!
Postcards
SEEEPC message: Do you know someone with poor posture, uneven shoe wear, a child with “growing
pains,” or other structural problems? A chiropractic checkup can identify and help correct many health
problems before they become serious. Schedule an appointment today!
LIVIPC message: Loss of curve, bone spurs, and chronic health problems can result from
neglecting the health of your spine. Schedule a preventive chiropractic visit for you and your family
today!
PATCPC message: Ever notice how potholes always need repair? Patching rarely fixes the underlying
problem. Follow your chiropractic doctor’s recommendations to obtain maximum correction and help
avoid a relapse.
DOGGPC message: When you miss an appointment, it can delay the healing process.
Each office appointment builds on the one before. Missing your appointment can slow the healing
process and delay a complete recovery. We’re concerned about your well-being. Please call to
reschedule your appointment today.
New Patients
BRACPC message: Remove the constant pressure from braces too soon, and teeth are likely to
resume their crooked position. Same with your spine! Follow your doctor’s recommendations for
maximum improvement.
JETEPC message: Regular preventative maintenance can help keep you in tip-top condition.
Don’t wait for obvious symptoms. Call to schedule a chiropractic checkup today!
THANPC message: We are most grateful for the trust you’ve shown in us by recommending
our chiropractic services to others. Your referral has brought us a new patient and we assure
you that we will provide that person with the quality of care you’ve come to count on.
EVERPC message: Your brain sends and receives messages to and from the rest of your body,
through your spinal cord. These messages are what tells your heart to beat, your lungs to breathe,
your legs to walk. The spinal cord is surrounded and protected by the 24 moving bones of the spinal
column.
Everything from turning, twisting, bending and lifting, to slips, falls, or heavy exertion can force the
bones of the spine to irritate or kink the spinal cord and spinal nerves. This makes it hard for the
messages from your brain to be heard by the rest of your body and can cause numbness, tingling and
pain, not just in your back, but in any and all parts of your body.
My job as a chiropractor is to gently move the bones of your
spine back into their proper position, allowing your nervous
system to return to normal function. This “adjustment” can
help eliminate the aches and pains you may be treating
differently, or not at all.
5.5”x8.5
OVERSIZE ”
POSTCARDD
!
EVERPC
A correctly aligned spine empowers your immune system
to function at maximum capacity, helping your body to
naturally fight off illness, without the need for drugs
or painkillers.
Instead of just masking your symptoms, Chiropractic
addresses the cause of the problem. Please call to schedule
an appointment to acquaint yourself with our services. We
want to help you and your family enjoy a healthier, more
comfortable lifestyle.
Call for a sample of
any of our postcards!
Shop our entire line of products at www.BackTalkSystems.com
Referrals
DENTPC message: Regular chiropractic care can help prevent many health problems later in life. It’s
time for your chiropractic checkup. Call now to schedule an appointment!
Retention
& Reactivation
SAFEPC message: Like a plan of regular savings, a program of consistent chiropractic care can pay
huge dividends. Invest in your health by continuing to follow your chiropractor’s instructions for the
greatest improvement and optimum health.
CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 34
34
Birthday Cards
BIRHAN
Birthday
Cards
New Patients
BIRJUM
BIRTRE
BIRBAL
BIRGRO
BIRFLO
BIRCAK
BIRPAR
Retention
& Reactivation
BIRCAN
Referrals
BIRCUP
Birthday cards are an effective
way to enhance your
relationship with your patients!
All of our cards are available as postcards
or fold-over cards. Postcards measure
4”x5.5” and fold-over cards fold in half
to a finished size of 4”x5.5”. Envelopes
are included in orders of fold-over cards.
Birthday Cards
$23.95/pkg of 100 - 4x5.5 - Postcards
$39.95/pkg of 100 - 4x5.5 - Fold-over
Available Blank or with Black Personalization
Your cards are personalized
on the back or on the inside!
Choose Your Message:
B01: Warm Wishes for a Wonderful
Birthday!
B02: Our Chiropractic Team Wishes
you a Joyful Birthday!
B03: Best Wishes for a Happy and
Healthy Birthday!
B04: Happy Birthday and Warm
Wishes for the Year Ahead.
B05: Create your own custom
message at no additional
charge!
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
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Pads / Adjusta-Pets
35
Prescription
Pads
New Patients
Personalized for
your clinic.
PADSCH
School Release
Prescription Pads
$5.95/pad - Black and White
PADDEC
Referral
PADDOC
Doctors Pad
$8.95/pad - Color
Retention
& Reactivation
PADTHE
Therapy Pad
Our pads of 50 sheets measure
4”x5.5”. These pads are printed
on premium stock and are full
color or black and white on one
side with a blank back. They are
printed in 8 pad minimums for
each version. Use one of our
versions personalized with your
logo, colors and contact
information or create your own.
ROF
PADWOR Work Release
Minimum order is 8 pads
Referrals
Adjusta-Pets
Teach kids about
chiropractic!
BTFROG
BTPONY
BTBEAR
Improve the pediatric side of your practice with our
Adjusta-Pets™. When you push on the middle of the
animal’s back, a little popping noise is heard. Have
your young patients adjust the pet themselves so they
too, can cause the noise to occur.
BTMOOS
Adjusta-Pets
$39.95/animal - your choice
Animal choice is seasonal - all
animals may not be available
Shop our entire line of products at www.BackTalkSystems.com
CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 36
36
Specialty Brochures
Specialty Brochures
Address fundamental questions and
concerns with your patients
New Patients
Chiropractic Is More Than You Think.
Isn’t that what you’ve been thinking all along? If people truly
understood chiropractic, their busy life would not interfere with
their visits to your office. Teach your prospects and patients alike
that the nervous system controls everything and symptoms can
occur when nerve function is impaired. This brochure fills the gaps
for those who are uninformed or misinformed about who we are
and what we do.
MOREBR
Chiropractic for Beginners - A Brochure for Kids!
Written for both kids and their parents, this is the most fun
brochure in your education rack! Build the confidence of your
patients regarding pediatric care and see more families look to you
as their primary health care provider. Sixteen pages of
fully-referenced, kid-friendly information.
Retention
& Reactivation
KIDSBR
Referrals
Are You Covered? - How does insurance work?
Are You Covered? is a first visit brochure designed to transition
patients from unrealistic expectations to the truth about how
insurance coverage actually works. This 8-page brochure will
empower your patients to participate in the payment process,
creating mutually beneficial and longer lasting relationships.
COVBRO
Frequently Asked Questions About Chiropractic
Your patients may have trouble convincing others to begin care
because they can’t answer or defend some of the most frequently
asked questions about chiropractic. Place our FAQ brochure in
each patient’s hand or in your brochure rack. Include one in new
patient packages, mail them to prospective patients in your area,
or hand them out at screenings and lectures.
FAQBRO
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 37
New Patients
6 Reasons to Continue Chiropractic Care
Help your patients appreciate the benefits of continuing their care
beyond just symptomatic relief with our Six Reasons to Continue
Chiropractic Care brochure. See your response improve when
you include a brochure with your reactivation letters. Put this
brochure to work in your office today.
Call for a sample of
any of our brochures!
• www.BackTalkSystems.com
SIXREA
What Wrong? - An Explanation of Subluxation Degeneration
This brochure bridges the gap by offering the answers that
patients want and providing the facts that you need them to know.
Enjoy more compliant patients with a brochure describing the
joint, nerve, muscle, soft tissue, and degenerative changes caused
by abnormal spinal functions. What’s Wrong? introduces more
advanced terminology to help patients fully comprehend
chiropractic concepts. It incorporates memorable metaphors that
patients already understand.
Retention
& Reactivation
Reasons
to Continue
Chiropractic Care
37
DOCBRO
TRUTBR
6
Doctor’s Orders
Here’s a powerful way to
involve your patients.
This updated trifold
brochure explains the
importance of keeping
appointments and
following the doctor’s
recommendations.
Specialty Brochures
The Truth About...
Tackle the tough issues
regarding Real Health,
Innate Intelligence,
Vaccinations, Ear
Infections, and Germs
with our The Truth
About brochure.
It’s As Simple As That - The concept behind chiropractic is SIMPLE!
The 24-page It’s As Simple As That is a brilliant lecture and health care class in
a business card sized package! Starting with our
genetic potential to be healthy, patients learn the
importance of their nervous system, causes and
symptoms of subluxations, your educational
credentials, and other essential information.
The back cover leaves space for personalization!
Specialty Brochures
Simple As That Brochures
$24.95/pkg of 50
$44.95/box of 100
$17.95/pkg of 25
+ $10.00/box - Black Personalization
+ $5.00/pkg - Black Personalization
Specialty Brochures may require labels
+ $10.00/set - Black Personalization
for personalization.
Shop our entire line of products at www.BackTalkSystems.com
Referrals
VSCBRO
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38
Chiropractic
Lifestyle
Brochures
Lifestyle Brochures
The Very Best in Chiropractic!
DISCBR
New Patients
ROF
CARPAL
CHILDR
CHIROB
DEGEN
EXTREM
FIBROM
HEADAC
LOWERB
MIDBAC
MYTHSB
NECKPA
PREGNA
REFERA
REHABB
RESULT
SCIATI
SCOLIO
SHOULD
SLEEPB
SPORTS
STRESS
SUBLUX
SYMPTO
TYPESO
WELCOM
WELLNE
WHIPLA
Retention
& Reactivation
ADJUST
Referrals
Back Talk Systems, Inc. • Call 1-800-937-3113 to order
CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 39
39
The perfect patient
education tool!
Lifestyle Brochures
Our symptom-based Lifestyle
Brochures have larger type,
powerful graphics, impactful
headlines and fully
referenced content.
New Patients
Personalization Make our brochures yours!
Applewood Chiropractic
Dr. Robert D. Jackson
12505 W 32nd Avenue
Wheat Ridge, CO 80033
303-237-9617
Adjustments
Carpal Tunnel
Children
Chiropractic
Degeneration
Disc Problems
Extremities
Fibromyalgia
Headache
Lower Back
Mid Back
Myths
Neck Pain
Pregnancy
Referrals
Rehab
Results
Sciatica
Scoliosis
Shoulder Pain
Sleep
Sports
Stress
Subluxation
Symptoms
Types of Care
Welcome
Wellness
Whiplash
Retention
& Reactivation
AVAILABLE ENGLISH TITLES
Referrals
FULL COLOR
ROF
Our FULL COLOR BROCHURE
PERSONALIZATION option (left) appears
on the front and back cover and makes a
lasting impression on your patients.
If full color is not the best option for your
clinic, the BLACK PERSONALIZATION
option (bottom left) appearing on the
back only, ensures your clinic will not be
forgotten when used as a referral tool!
Chiropractic Lifestyle Brochures
BLACK
$22.95/pkg of 50
Available Spanish Titles
Carpal Tunnel, Children, Chiropractic, Disc
Problems, Headaches, Lower Back, Neck
Pain, Sciatica, Stress, Subluxation, Whiplash
Available Sigma Instruments Titles
Carpal Tunnel, Children, Degeneration,
Headaches, Lower Back, Neck Pain, Sciatica,
Sleep, Types of Care
Titles also available in French and Japanese.
$14.95/pkg of 25
+ $5.00/pkg - Black Personalization
+ $10.00/pkg - Color Personalization
Brochure Sets - 29 titles
$599.95/set of 50 brochures per title
$379.95/set of 25 brochures per title
+ $125.00/set - Black Personalization
+ $250.00/set - Color Personalization
Buy 9 packs, get a 10th pack free!
Shop our entire line of products at www.BackTalkSystems.com
S
U
AT
0.
80
3
11
93
7.
3
Offer only valid once per clinic.
Share your funniest patient story on our
Facebook page and receive 15% off your order.
The Most Effective
Teaching Tool in Chiropractic!
LL
CA
231 Violet Street, Suite 140
Golden, CO 80401
Back Talk Systems, Inc.
line of products at www.backtalksystems.com
Call us at 800.937.3113 or shop our entire
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