Leveraging partnerhips

Leveraging partnerhips
Search Local, Navigate Global
ALSMA Kuala Lumpur
November 2015
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Mobile space – the battlefield
Full featured Turn-by-Turn
with State-of-the-Art Routing
Intuitive Global Search
engine
Advanced 3D Graphics
The number of smartphones in Asia is estimated to grow nearly 100% from 2015 to 2020
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Mobile space – the battlefield
Full featured Turn-by-Turn
with State-of-the-Art Routing
Intuitive Global Search
engine
Since 2009, mobile internet advertising has grown YoY 34%, whereas desktop decelerating
11%
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Mobile space – the battlefield
Full featured Turn-by-Turn
with State-of-the-Art Routing
Intuitive Global Search
engine
Advanced 3D Graphics
User engadgment on applications is growing and today nearly 90% of the time spent by
mobile users is on apps!
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Mobile space – the battlefield
Mobile and app space is a “must be at” but..
Which applications to focus on?
How to develop/who to partner with?
How to increase number of users and ensure user retention?
How to create large time sessions and generate leads to your customers?
How to generate business from app´s?
How to have local search brand awareness?
How to leverage analytics and enhance CRM?
How to adapt/coach my structure for this new reality?
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5
Who are we?
STATE-OF-THE-ART
NAVIGATION SOFTWARE
• Profitable Company;
LEADING EDGE
TECHNOLOGY
Routing
Engine
• Highly specialized team of
50;
• Single focus: Navigation;
FLAGSHIP CUSTOMERS
Advance
d 3D
LB
S
Offline
Maps
MultiPlatform
WORLD-WIDE PRESENCE
• B2C and B2B2C approach
+80M
users
+80
countries
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What we do?
Full featured Turn-by-Turn
with State-of-the-Art Routing
Intuitive Global Search
engine
Advanced 3D Graphics
Off-line maps with On-Line Location Based Services provide the best possible user
experience with up-to-date data (Traffic, Alerts, Social feeds and more)
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7
What we do?
Real-time route recalculation
based on traffic events
Route summary with traffic
delays
Traffic viewer
NDrives includes Real-time traffic features and currently we integrates with Inrix, TomTom,
Nokia Here and Be-Mobile feeds.
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What we do?
 Provider of state-of-the-art Navigation App for iOS, Android and
Windows Phone
 Software runs on-board on the mobile device
 Product fully adapted to Yellow Pages local search ecosytem
 First Navigation company to succeed on the mobile local search
business for the small business market
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Why it matters?
Full featured Turn-by-Turn
with State-of-the-Art Routing
Intuitive Global Search
engine
Advanced 3D Graphics
Navigation apps are within the most used and downloaded from combined OS
environments. Major search players followed the path of maps/navigation
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Why it matters?
NDrive is a leader in several markets ahead of players like Waze or Google maps, in several
countries and continents
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Why it matters?
 NDrive Apps are consistently top on the App Stores
 Very large user base, return rate and time spend on App
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Why it matters?
 Off-Line don’t rely on communications for maps access
 On-time instruction and voice guidance
 In APAC Off-Line is mandatory due to poor network coverage
 On-Line is becoming a serious problem for carriers that sell unlimited
data plans or with limited bandwidth resources
 Off-Line navigation takes advantage of the native user interface
 Offers a better user experience
 Avoids drawbacks on using a web-based application
 Leverage regional brands
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Why it matters?
 Increase user retention and session time
 Monetization through Local Search, Location Based Advertising and InApp purchases
 Take users to your customers door
 Very successful ongoing projects with flagship YP companies,
 Enabler of a new revenue stream for YP
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Why it matters?
•Mappy brand: a market leader on maps and local search
•Premium solution with TT maps
•1M active users 1st year
•4M+ active users today
•“mobile to business door” approach
•Excellent user traction & retention
•In-App premium content available
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Why it matters?
•Eniro brand: leader on maps and local search 5 countries
•Premium solution
•1M+ active users in 1 year
•Full integration business/person search
•Navigation integrated with main products
•In-App premium content available
•Excellent user traction & retention – 90% of returning users
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DPC Philippines – MOVI Project
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Strategy and Objectives
 Fact - 80% of consumers use local search engines to find local business
information - We need to go mobile!
 Over 40% of YP Ph traffic is on mobile
 Deliver apps that can create visibility, user immersion and high user traction
 Boost the YP brand and customize to the local environment
 Take our mobile search to a new level
 Mobile search that takes Users to the Business storefront
 Filtered and curated
 Geographically accurate
 Integrate our APIs smoothly
 Rely on a partner and focus on what we are good at – SEARCH!
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Partnership to provide a navigation app
 Fully customized, familiar look and feel
 Published under self account on App Stores;
 Local search inside NAVIGATION App:
Contextualized
Unified search: Offline and Online content is possible
Full text search API provided by DPC Philippines and integrated to cover ALL BUSINESS
logic (search, rankings, etc)
 Other advertising mechanisms can be integrated – example: Banner ADS,
Ranking Ads and location based advertising
 Search: place, company, business, number or person based on defined criteria
such as location, ranking, etc. Possibility of using the same existing algorithm
of search
 Application server hosted by NDrive
 Constant support from NDrive side
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Proposed Business Model
 Deployment of a full featured DPC navigation App entirely Free
 End user has a life-time license for a Nav App entirely for free
 Rapid User acquisition to build Buyer audience;
 No capital investment for MOVI Nav App, no set-up fees, just a new revenue
stream;
 After the initial user base and traction is developed, monetization process
starts, driven by DPC’s sales force push;
 Places/Businesses are provided by DPC;
 Monetization is based on ranking on Local Search and
demand fulfillment
 Complementary sale of Display inventory in a second stage
 Additional monetization via in-app purchases;
 Business model based on revenue share
€
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Bruno Caetano | Business Development Director APAC
Email: [email protected]
Mobile: +86 186 7668 0413 | www.ndrive.com
Skype: bruno.filipe.caetano
Doji Lopez | DPC Vice President, Customer Solutions Group
Email: [email protected]
Mobile: +63 2 501 3777 | www.yellowpages.ph
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