Media Kit `04 (Print)

2010-2011
News-JournalOnline.com
Welcome to the Fun Coast
From sparkling beaches on the east to beautiful parks and rivers in
the west, the Daytona Beach market area is a highly desirable place
to live and work. Residents and visitors enjoy retail and commercial
expansions, a moderate cost of living, nationally respected schools,
natural beauty, a mild climate, and boundless recreational and
cultural opportunities.
The News-Journal provides comprehensive coverage to the entire
area, which encompasses both Volusia and Flagler counties, an area
of more than 600,000 residents. This diverse, growing area presents
an excellent sales and marketing opportunity for businesses.
The area’s convenient location aids business and tourism
Daytona Beach International Airport is served by a variety of
airlines allowing business and vacation travelers convenient access
to the Daytona Beach area. Interstate 95 and 4 and Daytona
International Airport provide convenient national access. Other
major roads leading to the area are U.S. Highway 1, U.S. Highway 92,
and State Road A1A, Florida’s scenic coastal highway. These roads
also provide convenient transportation within the two-county area
from south to north and east to west, aiding both business and
leisure travel. Orlando International Airport is 75 miles to the
southwest and Orlando Sanford Airport is 35 miles away.
Halifax River, Port Orange
Gemini Springs, DeBary
Fishing and pleasure boats
use Ponce Inlet Harbor as
their base of operations. The
nearby ports of Cape
Canaveral and Jacksonville
serve the marine shipping
needs of business. Amtrak
serves Volusia County with a
stop in DeLand.
Palm Coast
Flagler Beach
Contents:
Ormond Beach
Daytona Beach
Jacksonville
Unique Characteristics
of the market....................................2
Market Definition............................4
Economic Bases.............................6
Higher Education..............................7
Population Characteristics...........8
Retail Environment........................10
News-Journal Readership............13
Product Overview...........................14
Online Presence..............................16
Advertiser Services........................17
DeLand
Daytona
Beach
New
Smyrna
Beach
Deltona
Daytona Beach is located:
54 miles northeast of Orlando
91 miles south of Jacksonville
154 miles northeast of Tampa
253 miles north of Miami
Orlando
Tampa
How to reach us:
Miami
Retail Advertising
Advertising Production
National/Special Sections
Classified Advertising
Direct Marketing
Online
Marketing & Promotions
Fax- Retail Advertising
Fax-Classified Advertising
(386) 681-2491
(386) 681-2302
(386) 681-2589
(386) 681-2750
(386) 681-2491
(386) 681-2589
(386) 681-2515
(386) 258-8470
(386) 255-6735
Daytona Beach:
World’s Most Famous Beach
1
Unique Characteristics of the Market
A varied population calls this thriving area home, including professionals, blue collar workers, young couples, families, and
retirees. Our 8.3 million annual visitors, drawn by virtually limitless recreation and popular annual events, are another
important consumer group.
114-year-old Halifax River Yacht Club opened a $3 million, twostory, 19,000-square-foot club in 2006.
Daytona Beach, centered on 47 miles of coastal beaches, is known
as “The World’s Most Famous Beach.” The beach first gained fame
when early automobile races took place on the firm, white sand.
Today the beach is a world-class playground for residents and
visitors.
Annual events bring a variety of consumers. For race fans, Speed
Weeks draws 250,000 visitors, while the Coke Zero 400 attracts
170,000. Motorcycle festivals also mean big crowds. About
500,000 visit the area during Bike Week in March, and 100,000 are
expected each October for Biketoberfest. Car shows include the
Spring Car Show & Swap, attracting 30,000 car enthusiasts and the
Antique Car Show and Daytona Turkey Run in the fall, bringing
more than 100,000 visitors. The area also attracts a large number
of students for Spring Break.
Daytona International Speedway is the site of Speed Weeks,
featuring the Daytona 500 and two weeks of racing excitement
each February. Another important NASCAR race is the Coke Zero
400 in July. Both races bring thousands of visitors and are nationally
televised. Motorcycle races entertain fans during Bike Week and
Biketoberfest. Daytona 500 Experience, an onsite attraction open
throughout the year, features guided tours, interactive exhibits, and
displays including NASCAR 3D: The IMAX Experience. The area that
once housed the Kennel Club could become home to more than
85,000 square feet of retail commercial development within the
next few years. Meanwhile, the new Daytona Beach Kennel Club &
Poker Room is located about two miles from its old site. In
addition, Daytona Live!, a $437 million entertainment, office, and
residential complex broke ground in 2008. The first stage of the
project was completed in late 2009.
Ocean Walk Shoppes offers family entertainment, shopping,
restaurants, and upscale accommodations in the Boardwalk area in
Daytona Beach. The historic oceanfront Bandshell is the site of
concerts and events throughout the year, while the Main Street
Pier offers fishing and amusements.
Retail and commercial expansion continues throughout the area,
including many outdoor shopping centers and mixed-use developments.
Rare animals, scenic rivers, parks, and historical sites bring “ecotourists” to the area and add to the quality of life for residents.
Many parks offer recreation such as fishing, boating, picnicking,
hiking, camping, canoeing, or viewing the endangered manatee.
Marinas, piers, and boat ramps allow access to the Atlantic Ocean,
Halifax River, Tomoka River, and St. Johns River.
The Ladies Professional Golf Association, headquartered in
Daytona Beach, brings world-class women’s golf to its championship courses which are also available to the public.
The Ocean Center has undergone an $81.5 million expansion, giving
the center more than 205,000 square feet of meeting and
exhibition space and 33 meeting rooms. Event attendance is
expected to more than double to one million people annually
within five years, translating to 65,000 more hotel room rentals
each year and the construction of additional hotels.
Balmy weather attracts newcomers and visitors. The hottest
month is usually July with an average high of 91 and the coldest is
January, with an average low of 47.
The $10 million Sunset Harbor Yacht Club and Convention Center
features a 28,000-square-foot Mediterranean-style facility. The
Marina Point Marina is the first new commercial marina built here
in 18 years, offering 16 slips for 40-foot-plus vessels. In addition, the
Ocean Center
Daytona International
Speedway
2
Cultural opportunities abound in the area.
The News-Journal Center, a performing and visual arts center, features
an 860-seat traditional proscenium theater, a 260-seat thrust theater, a
lobby-reception area, rehearsal rooms, classrooms, dance studios,
conference rooms, and a catering kitchen. The Center is suitable for
corporate meetings, conferences, receptions, and banquets.
entertainment centerpiece of West Volusia. The addition of state-ofthe-art rigging, lighting, and sound makes the Athens a modern facility
with diverse programming capabilities. Also in DeLand, you will find
the Gillespie Museum of Minerals, one of the largest and oldest
collections in the Southeast; the Museum of Florida Art/Sands
Cultural Arts Center; and Florida Museum for Women Artists, the only
venue in the southeast United States to provide art and other artistic
disciplines exclusively by women artists.
The Daytona Beach Symphony Society presents the finest in
orchestral music, dance, and opera, including artists of international
acclaim.
Flagler Auditorium is a state-of-the-art facility which seats 1,000 and
hosts outstanding entertainment featuring drama, music, and dance
events.
The Mary McLeod Bethune Performing Arts Center at Bethune
Cookman University is a 2,500-seat theater that hosts concerts, plays,
and national acts and provides a facility for the college’s performing
arts departments.
The Peabody Auditorium, with
2,500 seats, serves as a cultural
center to touring shows and a
wide variety of entertainers.
The Peabody
Every two years, the London Symphony Orchestra calls Daytona
Beach its home for two weeks of concerts and events as part of the
Daytona Beach International Festival, with a total of more than 50,000
in attendance. DBIF also hosts other musical and cultural events
throughout the year.
The Museum of Arts and Sciences includes a planetarium, permanent
collections, and traveling exhibits. The Klancke Environmental
Education Complex, located in Tuscawilla Preserve adjacent to the
museum, provides a place to enjoy recreational, educational, and
emotional experience in a once typical, but now rare, Florida hydric
hammock. The newly opened Charles and Linda Williams Children’s
Museum is the only hands-on science center between Jacksonville and
Orlando. The 9,300-square-foot addition to the museum houses professionally designed interactive exhibits that demonstrate various
principles of science.
The News-Journal Center
The Casements, a cultural center for arts and events located on the
banks of the Halifax River in Ormond Beach, recently underwent a $1.1million renovation inside and out.
Ormond Memorial Art Museum and Gardens offers exhibitions of
Florida, regional, and international artists.
The Atlantic Center for the Arts, a non-profit artist community and
arts education facility in New Smyrna Beach, hosts artists from around
the world.
Museum of Arts & Sciences
Want more to see and do? Recreational opportunities seem endless –
attend a Daytona Cubs minor league baseball game, race a stock car in
a simulated race, or go bicycling on the beach. Take a relaxing cruise or
paddle a kayak. Visit Skydive DeLand, considered to be the Training
Capital of the World as many international skydiving teams train there.
The Daytona Beach area is also a top golf destination, with 28 golf
courses. Tennis is popular as well. Daytona Beach is the headquarters
of USTA Florida (part of the United States Tennis Association).
The largest museum in the Southeast devoted entirely to photography,
the Southeast Museum of Photography has been relocated to a brand
new facility, the Mori Hosseini Center at Daytona State College. In
addition to the two levels of exhibition space, the new facility includes
rigorous environmental and security systems, improved offices and
workshop spaces, photographic research and education areas, and an
expanded photographic reference library and museum shop. The new
complex also houses Daytona State College’s renowned Culinary
Program and restaurant.
Daytona Beach is within easy driving distance of Disney World parks
(Magic Kingdom, Epcot, Hollywood Studios and Animal Kingdom),
Universal Studios, Islands of Adventure, Sea World, large water parks,
Kennedy Space Center, Marineland, and historic St. Augustine.
In the heart of Historic Downtown DeLand, the Athens Theatre has
been restored to its 1920s grandeur and is regaining its place as the
3
Market Definition
News-JournalOnline.com
Coverage
Situated in Central Florida, the Daytona Beach Market is a vital part of the OrlandoMelbourne-Daytona Beach Designated Market Area (DMA), the 20th largest DMA in the
United States. The News-Journal covers the entire Daytona Beach & Palm Coast
markets, an area made up of several diverse communities. East Volusia, the most
populated area, is famous for its beach, large events, and motorsports. West Volusia
has a charming downtown and a
growing eco-tourism industry. The
Volusia & Flagler Counties
history and culture of New Smyrna
Beach make the southeast corner of
Volusia County unique. The Daytona Beach
Total Population:
615,028
Market is growing more than twice the
Total Households:
255,861 national rate. Over the next five years, the
Consumer Buying Power: $11 billion area is projected to grow 137% faster than
Total Retail Sales:
$7.5 billion the United States as a whole.
Key Statistics
Source: Claritas 2009
Population Growth vs. Florida & U.S.
% Change
2000 Census 2009 Estimate 2014 Projection 2000-2009
Volusia & Flagler Counties
Florida
United States
% Change
2009-2014
494,426
615,028
689,252
24.4%
12.1%
15,982,378
281,421,906
18,879,636
306,624,699
20,714,904
322,320,436
18.1%
9.0%
9.7%
5.1%
Source: Claritas 2009, Volusia/Flagler ZIP codes
Kayaking on the St. Johns River, DeBary
Jackie Robinson Stadium, Daytona Beach
4
Population, Households and Median Household Income by Zip Code
Zip Code
Area
Population
Households
32110
Median HH Income
Bunnell
11,944
4,696
$
32114
Daytona Beach
34,478
13,910
$
32117
Holly Hill
25,389
10,936
$
43,331
26,358
29,828
32118
Daytona Beach Shores
20,274
10,795
$
32119
South Daytona
23,801
10,932
$
32124
Daytona Beach
5,103
987
$
32127
Port Orange/Ponce Inlet
33,909
14,541
$
38,936
38,670
83,669
49,504
32128
Port Orange
13,912
5,778
$
32129
Port Orange
22,710
10,454
$
32130
De Leon Springs
5,238
1,816
$
32132
Edgewater
7,836
3,296
$
82,621
39,884
44,643
38,561
32136
Flagler Beach
9,535
5,022
$
32137
Palm Coast
39,687
17,396
$
32141
Edgewater
18,805
7,782
$
32164
Palm Coast
37,060
15,621
$
43,459
47,106
44,884
44,519
32168
New Smyrna Beach
23,787
10,561
$
32169
New Smyrna Beach
12,260
6,156
$
32174
Ormond Beach
45,870
19,150
$
32176
Ormond Beach
15,113
7,468
$
43,391
50,461
49,781
47,080
32180
Pierson
5,083
1,433
$
32190
Seville
1,194
396
$
32713
DeBary
19,381
7,811
$
32720
DeLand
29,735
11,636
$
38,070
40,395
54,869
40,372
32724
DeLand
34,320
13,602
$
32725
Deltona
45,452
16,814
$
32738
Deltona
45,613
15,058
$
32744
Lake Helen
3,220
1,239
$
41,587
44,550
49,541
44,657
32759
Oak Hill
2,915
1,300
$
32763
Orange City
18,096
8,000
$
32764
Osteen
3,308
1,275
$
615,028
255,861
$
Total
Source: Claritas 2009
5
38,230
37,430
49,842
43,590
Economic Bases
size of the facility by 50%. The emergency room - the state’s 4th
busiest - has quadrupled in size.
The Florida Hospital Memorial System (FHMS) is the other
primary healthcare provider in the region. Florida Hospital
Memorial Medical Center, the nearly 860,000-square-foot facility
sitting on 135 acres adjacent to Interstate 95, opened in 2009 and
includes 280 private patient rooms and 53 private emergency
treatment rooms. The campus also features a community wellness
and education center, a freestanding and
comprehensive Cancer Care Center, child
care services for employees and a nature
trail.
There are over 400 manufacturers
with a number of national firms calling the
area home. The superb quality of life and
the state’s pro-business and protechnology
climate
makes
the
Volusia/Flagler market an ideal place for
businesses to expand or relocate.
With "outdoor" weather year-round, an abundance of things to see
and do, and highly popular special events, tourism is a strong part
of the economy. More than 3,700 hotel rooms, 9,400 motel rooms,
and 1,200 food establishments support an active tourist industry.
Total visitor expenditures amount to 4.8 billion dollars annually.
Though visitors come from all over the world, one of the biggest
sources of tourism is Floridians, as residents take weekend and day
trips to enjoy the area’s beach, parks, and other amenities. However,
that is only a part of the economic picture.
The medical industry flourishes, with
more than 950 physicians, 9,200 licensed
registered and practical nurses, and nine
hospitals serving the community. Halifax
Medical Center in Daytona Beach, the
largest medical center on Central Florida’s
east coast, completed the construction of a
$200 million project in 2009. The expansion
includes a 10-story tower with 180 new
patient beds, which increases the number
of beds by more than a third and the overall
Sea Ray Boats, Palm Coast
Company
LARGEST AREA EMPLOYERS
Number of employees
Volusia County Schools
Halifax Health
Florida Hospital
Publix Supermarkets
Volusia County Government
Wal-Mart
Flagler County Public Schools
Winn-Dixie Stores
Palm Coast Data
Daytona State College
Embry-Riddle Aeronautical University
Florida Health Care Plans
City of Daytona Beach
Bert Fish Medical Center
International Speedway Corporation
Stetson University
Covidien
Stylemark
Bethune-Cookman University
LARGEST MANUFACTURING COMPANIES
Company
Number of employees
8,080
4,621
4,443
3,291
3,185
2,775
1,753
1,400
1,025
1,000
978
900
878
750
676
648
600
532
530
Palm Coast Data LLC
Covidien
Pevonia International
Stylemark Inc.
DME
News-Journal Corporation
Boston Whaler Inc.
Thomas & Bettes Homac
Sea Ray Boats Inc.
Sparton Electronics Florida Inc.
Energizer Personal Care Hawaiian Tropic
Stewart-Marchman-Act Behavioral Healthcare
Raydon Corporation
Teledyne ODI
Thompson Pump & Manufacturing Co.
Metra Electronics Corp.
FloMet
Hudson Technologies
Pall Corp. Fluid Dynamics
Florida Production Engineering
Source: The Business Report, 2010 Book of Lists; Florida Statistical Abstract; The News-Journal
6
1,025
600
600
532
510
479
350
326
325
304
300
300
288
280
273
250
200
200
200
195
Higher Education
The Colleges and Universities in the Volusia/Flagler market provide a wide range of degree options.
Stetson University, in DeLand, is Florida’s oldest private university,
founded in 1883. Stetson consistently ranks third among the top
regional universities awarding Master’s degrees in U.S. News and
World Report. The magazine also recognized the school’s College
of Law as among the best in the nation in trial advocacy programs.
The university recently opened four new buildings: the renovated
Sage Hall Science Center, the Homer and Dolly Hand Art Center,
the Mary B. McMahan Hall, and the “green” Rinker Environmental
Learning Center.
recently acquired the News-Journal Center which will temporarily
house the Mike Curb College of Arts, Music, and Science. The
News-Journal Center will also be the new home of the Daytona
Beach International Festival. In 2008, Daytona State College
celebrated the opening of a community based medical school of
the FSU College of Medicine to train 40 third- and fourth-year
medical students. The Advanced Technology College at Daytona
State provides technological training in needed areas such as
computers, automotive, electronics, drafting, manufacturing, etc.
Embry-Riddle Aeronautical University is the world’s oldest and
largest university specializing in aviation and aerospace education.
It consistently ranks at number one for aerospace engineering in
the U.S. News and World Report’s “Best Colleges” guide.
Palmer College of Chiropractic in Port Orange is the nation’s
oldest school of chiropractic and Florida’s first chiropractic college.
Two Palmer Chiropractic clinics, staffed by student interns, serve
patients throughout the area with the best, most advanced chiropractic care available.
Bethune-Cookman University, a four-year liberal arts university
founded in 1904 by Mary McLeod-Bethune, is one of the nation’s
most prestigious historically black academic institutions. Their
campus recently built a new Center for Civic Engagement and the
L. Gale Lemerand School of Nursing building. In addition, the
university is adding an Athletic Training Center and a new
Residential Life Center.
Keiser University is a private, career university providing both
undergraduate and graduate level programs specializing in
computers, business, and allied health.
The University of Phoenix is the area’s newest higher education
facility (and the nation’s largest). Other opportunities for education
include Phoenix East Aviation (flight training academy), Wyotech,
and Nova Southeastern University.
University of Central Florida established a campus in Daytona
Beach to better serve Volusia and Flagler counties. Full programs at
both the Bachelor’s and Master’s levels are available.
Daytona State College has six campuses throughout the area and
offers certificates, two-year degrees, continuing education classes,
and upper-division courses leading toward its Bachelor of Science
degrees. Daytona State College’s recent expansions include the
Mori Hosseini College of Hospitality Management which is also the
new home for the acclaimed Southeast Museum of Photography
and a Conference Center. In addition, Daytona State College
Top area colleges and universities
Enrollment
Daytona State College
Embry-Riddle Aeronautical University
Bethune-Cookman University
Stetson University
University of Central Florida
Palmer College of Chiropractic
Keiser University
University of Phoenix
33,194
4,657
3,633
2,615
1,100
762
660
100
Stetson University, DeLand
7
Population Characteristics
The Daytona Beach Market is a mix of retirees with discretionary
income and younger people with higher incomes, many with children
at home. Several factors boost the spending power of residents.
Florida has no state income tax and no inheritance tax. In addition,
property taxes can be reduced by homestead, widow’s and/or
disability exemptions. These factors keep our cost of living low.
The total population is 615,208 and there are 255,861 households. Half
of the adult population have househld incomes of $50,000 or more
and 53% are college educated. The wide majority of residents, 85%, are
homeowners. The growth rate over the past 9 years was 24.4%
compared with 5.1% for the United States. The population of Flagler
County doubled during this time period, reaching 99,224 in 2009.
Even during difficult economic times, new housing and commercial
developments continued to break ground throughout the
Volusia/Flagler area. In 2009, the housing market experienced positive
year-over-year sales of single-family homes.
Source: Claritas 2009, Scarborough Research 2009
Daytona Beach
Ocean Hammock Golf Club, Palm Coast
8
Demographic Profile of Volusia/Flagler Adults
TOTAL ADULTS
GENDER
Men
Women
AGE
18-34
35-54
55-64
65 or older
EDUCATION
Some college or more
High School graduate or less
HOUSEHOLD INCOME
Less than $35,000
$35,000-$49,999
$50,000-$74,999
$75,000 or more
HOMEOWNERSHIP
Own home
Rent/Other
OCCUPATION*
White collar
Blue collar
RETIRED
CHILDREN UNDER 18 IN HH
# of Adults
492,300
% Market
100%
237,700
254,600
48%
52%
126,400
156,300
76,100
133,500
26%
32%
16%
27%
261,900
230,400
53%
47%
141,700
104,200
91,200
155,200
29%
21%
19%
32%
417,300
75,000
85%
15%
173,000
113,900
60%
40%
127,900
158,100
26%
32%
* Includes employed full or part time.
Source: Scarborough Research 2009
DeLand Courthouse
North Jetty, Ponce Inlet
9
TheRetailEnvironment
From quaint downtowns to modern shopping malls, from upscale
boutiques to a sprawling flea market, the area offers a strong retail
environment. Advertisers depend on the News-Journal to reach
active Volusia and Flagler shoppers.
The 1.2 million square-foot Volusia Mall is home to four major
department stores and over 125 shops and services. In 2009, BooksA-Million relocated to the Volusia Mall. Burlington Coat Factory
and Furniture Row have also opened in Daytona Beach.
Destination Daytona, a $50 million 150-acre complex with a
Harley Davidson showroom and office headquarters, has expanded
to include WyoTech, a motorcycle mechanics school, a Love’s truck
stop, and J&P Cycles. The complex also includes apparel stores, a
condo/hotel, two restaurants, and a venue for outdoor entertainment.
Daytona Live! is a $437 million, 71-acre, upscale lifestyle
development project located across from the Daytona
International Speedway. The project will feature 265,000 square
feet of retail, dining, and entertainment space, a proposed 160room hotel, residential units, as well as 200,000 square feet of
office space which will serve as the world headquarters for
International Speedway Corp., NASCAR and Grand-Am. The first
stage of the project, an eight-story office building, was completed
in late 2009.
One of the many recent developments in Palm Coast is
Cobblestone Village, a 302,000-square-foot regional retail
complex located south of Palm Coast Parkway just west of
Interstate 95. It is anchored by Lowe’s and a Belk.
Palm Coast Town Center, a massive mixed-use development
being built in three phases, includes 1,110 residential units, 325,000
square feet of office, 750,000 square feet of retail, 320,000 square
feet of non-retail commercial, 185,000 square feet of industrial, a
2,400-seat Epic movie theater, a 140-room Hilton Garden Inn hotel,
120-bed nursing home, 3 bank branches, and a school. Tenants
include Super Target, Dollar Tree, Payless Shoes, Books-A-Million,
Michaels, Ross, TJ Maxx, and Publix.
Port Orange has a number of projects in progress or recently
completed. The Pavilion is a 550,000-square-foot shopping center
on 73 acres in Port Orange. Built around a manmade lake, the
development is meant to function as a traditional downtown and
will feature retail, dining, and other entertainment. The 14-screen
Hollywood Theater opened in December 2009, while the other
businesses are scheduled to open in the spring of 2010.
Deltona is experiencing a surge in commercial growth, with
several projects nearing completion or set to begin. Deltona
Village, a planned 150-plus acre project which will begin construction in early 2010, will feature a multiplex movie theater,
restaurants, and retail stores.
Victoria Park in DeLand, a new 1,859-acre golf neighborhood,
celebrated the opening of its Village Center which consists
of five buildings and includes a family medicine clinic,
restaurants, and other retail companies.
Venetian Bay, a 1,250-acre development in New
Smyrna Beach, features a variety of housing, a championship golf club, a beach and swim club, and miles of
nature trails, parks and playgrounds. Venetian
Bay’s massive town center features a fitness
center and day spa, waterfront restaurant,
sports pub, and a retail village with
luxury condos above.
Destination Daytona, Ormond Beach
The Pavilion Shopping Center, Port Orange
10
Major Retailers In Volusia & Flagler Counties
Department Stores
Bealls
Belk
Dillard’s
JCPenney
Kohl’s
Macy’s
Sears
Grocery Stores
Aldi
Food Lion
Publix
Save-A-Lot
Super Target
Walmart
Neighborhood Market
Walmart Supercenter
Winn-Dixie
Home Improvement
Home Depot
Lowe’s
Discount Stores
Bealls Outlet
Big Lots
Burlington Coat Factory
Kmart
Marshalls
Ross Dress for Less
Sam’s Club
Stein Mart
Super Target
Target
TJ Maxx
Walmart
Walmart
Supercenter
Drug Stores
CVS
Walgreens
Furniture Stores
American Signature Furniture
Ashley Furniture
Badcock Home Furniture
Discount Furniture Mart
Ethan Allen
Furniture Row
Havertys Furniture
Haynes Brothers’ Furniture
Kalin Home Furnishings
Oakwood Furniture
Rooms To Go
Electronics
Best Buy
HH Gregg
Radio Shack
Pet Stores
Pet Supermarket
Petco
PetSmart
Pet Supplies Plus
Arts & Crafts Stores
Michaels
Jo-Ann
Office Supply Stores
Office Depot
Office Max
Staples
Specialty Clothing Stores
Ann Taylor Loft
Chico’s
JoS.A.Bank
Talbots
White House Black Market
Miscellaneous
Barnes & Noble
Bed Bath & Beyond
Books-A-Million
Cost Plus World Market
David’s Bridal
Pier 1 Imports
Sports Authority
Toys “R” Us
Babies “R” Us
Trails Shopping Center, Ormond Beach
Ocean Walk Village, Daytona Beach
11
Retail Sales by Category
Total Sales
Sales per HH
TOTAL CONSUMER EXPENDITURES
$11,027,308,014
$43,200
TOTAL RETAIL SALES
$7,499,563,065
$29,380
Motor Vehicle & Parts Dealers
$1,437,516,989
$5,631
General Merchandise Stores
$1,347,146,025
$5,277
Food & Beverage Stores
$1,304,173,045
$5,109
Food Services & Drinking Places Sales
$991,697,967
$3,885
Gasoline Stations
$877,685,063
$3,438
Building Materials, Garden Equipment Stores
$826,502,990
$3,238
Health & Personal Care Stores
$492,982,973
$1,931
Misc. Store Retailers
$288,714,074
$1,131
Clothing & Accessories Stores
$273,041,971
$1,070
Electronics & Appliance Stores
$204,209,958
$800
Furniture & Home Furnishings Stores
$200,586,969
$786
$122,810,017
$481
Sporting goods, Hobby, Books, Music Stores
Source: Claritas 2009, Volusia/Flagler counties
Furniture Row, Daytona Beach
Florida Hospital Memorial Medical, Ormond Beach
12 12
Readership Demographics
No other media reaches Volusia/Flagler adults like The News-Journal – it reaches 349,400 during the week and 360,000 on
Sundays. No other newspaper even comes close!
The News-Journal reaches adults in all demographic groups and the most desirable consumers read The News-Journal. It has
above average reach among older adults and adults with higher education levels.
Total
adults
492,300
Past Week
Readers (Mon-Fri)
349,400
Reach
71%
Past 4 Sunday
Readers
360,000
Reach
73%
Men
237,700
169,300
71%
185,500
78%
Women
254,600
180,100
71%
174,500
69%
18-34
126,400
73,800
58%
88,200
70%
35-54
156,300
118,600
76%
108,500
69%
55-64
76,100
54,300
71%
59,000
78%
133,500
102,700
77%
104,300
78%
261,900
185,300
71%
205,600
79%
High School graduate or less 230,400
164,100
71%
154,400
67%
TOTAL ADULTS
GENDER
AGE
65 or older
EDUCATION
Some college or more
HOUSEHOLD INCOME
Less than $35,000
141,700
93,100
66%
85,700
60%
$35,000-$49,999
104,200
72,300
70%
75,900
73%
$50,000-$74,999
91,200
78,100
86%
76,200
84%
$75,000 or more
155,200
105,900
68%
122,200
79%
Own home
417,300
318,800
76%
320,700
77%
Rent/Other
75,000
30,600
41%
39,400
53%
White collar
173,000
126,100
73%
135,200
78%
Blue collar
113,900
68,900
61%
70,600
62%
RETIRED
127,900
93,200
73%
93,000
73%
CHILDREN UNDER 18 IN HH 158,100
104,300
66%
117,000
74%
HOMEOWNERSHIP
OCCUPATION*
* Includes employed full or part time.
Source: Scarborough Research 2009
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Product Overview
The Daytona Beach News-Journal is the area’s number one source for news, entertainment, and advertising information. The News-Journal is also committed to community
service, supporting and sponsoring many events and organizations that enhance the
quality of life in the area.
The Main News “A” section brings national, world, and important local news to the
community each day. Views and commentaries on local and world matters are
published each Sunday on the Ideas page in Section A.
The Local section provides comprehensive area coverage daily.
The Sports section covers everything from high schools to the
pros and often publishes “Extras” for big sports events.
The Accent section focuses on lifestyle-related topics
such as health, outdoors, leisure, family life, food, and
fashion. On Fridays, Go386 is the area’s guide for
weekend entertainment and recreational opportunities.
Themed pages include Movies, The Arts, and Music. The
Saturday Home & Garden Section keeps tabs on trends
and the local market and offers gardening tips.
The Sunday My Week
section covers the art scene
and brings travelers advice
and information. It also
includes the TV listings and a
Books page which provides
reviews and best seller lists.
Find your dream home in The Sunday Real Estate Classified Section.
Your Money, the business section, spotlights personal finance, economic activity, automotive,
consumer news, and computers and technology.
The News-Journal Focus, a weekly News-Journal publication, is mailed to nonsubscribers, allowing advertisers to achieve market saturation.
Special Editions allow targeted advertising to a variety of consumer groups. These publications are entertaining and informative, covering the diverse interests and lifestyles of
our readers. They are timed to take advantage of events, seasons, holidays, etc.
Niche publications, utilizing the
Claritas database, are also available
to help advertisers reach their
target market. These magazine style
publications are mailed or
distributed to households with
specific demographics, interests
and lifestyles.
14
Regional editions provide intimate news coverage of the various communities.
The Flagler/Palm Coast News-Tribune – Flagler County’s
community newspaper, publishes each Wednesday and Saturday.
Neighbors North – community news from
Ormond Beach, Holly Hill, and Ormond-bythe-Sea, publishes each Thursday and Sunday.
Neighbors South – community news from
for Port Orange, South Daytona, Daytona
Beach Shores, Wilbur-by-the-Sea, Ponce Inlet,
Harbor Oaks, and Allandale, publishes each
Thursday and Sunday.
OTHER ADVERTISING OPPORTUNITIES
Placement – Ads can be placed on the front of sections like Main, Local, Sports, and GO386, as well as
on unique places such as the weather page, the crossword page, or the comics, to accommodate the
advertiser’s marketing needs.
NJ Direct marketing – A full service direct mail department is available to advertisers, offering list
development, design and delivery to the post office.
Inserts – We can insert your flyer or circular inside The News-Journal or The News-Journal Focus product.
News-Journal Values – This color insert is distributed monthly in The News-Journal and News-Journal Focus to saturate the market.
Spadea – Spadeas are two-sided, full color advertising vehicles that wrap around select sections of The News-Journal. Spadeas are
available on the Sunday’s Comics, Saturday’s Home & Garden, or Thursday’s Local section.
Polybags – Advertisers may have their message printed on the plastic bags in which the News-Journal is delivered.
Take Notes – 3”x3” sticky notes that can be placed on the front page of many sections of the newspaper. They are available in unique
shapes to fit the advertiser’s needs.
Event marketing – Targeted shows, festivals, and expos are produced throughout the year, including the Home & Garden Show, virtual job
fairs, and senior-targeted events. Corporate events can be held at specific advertiser locations and can include product launches, grand
openings, and special sales events.
15
Online Presence
News-JournalOnline.com – Complete news coverage and many features of The News-Journal, including stock market reports, display ads, and
classified ads, can be found on The News-Journal’s website. Automobile shoppers can search by model, dealer, price, etc. Job seekers will find
Volusia and Flagler’s largest database of Central Florida jobs and home buyers are also assisted in their search for real estate purchases. Advertisers
can make use of a variety of categories, directory listings, and hot-link capabilities. News-JournalOnline.com has been recognized by its peers as a top
website – it has been rated the #1 Newspaper website four years in a row by
The Florida Press Club. Averaging more than 4.5 million total page views and 1
million total visitors per month, News-JournalOnline.com is an effective way
to reach Internet users.
There are a variety of unique placement opportunities on
News-JournalOnline.com.
Leaderboard
Striptease
Text Ad
Corner Peel
Box Ad
Search
Widget
GO386.com, The News-Journal’s entertainment website, is linked by a tab at
the top of the home page. As a result of its partnership with the community,
GO386.com is the main local source for entertainment, community events, and
news. The website is designed to provide online users with all the tools and
resources necessary to enjoy what Volusia and Flagler counties have to offer,
as well as catching up on the latest in pop culture. It
attracts locals who are looking for entertainment
options every day and especially on weekends,
people who are looking for the hottest spots for
meeting and mixing, and savvy Internet surfers
who are looking for cool websites that have it all.
The site includes both a detailed Event Calendar
and a Restaurant Database.
16
Advertiser Services
Media Planning
Your News-Journal account executive can help you develop an effective strategy that will help accomplish your goals within your budget.
You will be able to target geographic areas and consumer groups or saturate the entire market, depending on your business needs.
Market Research Information
Valuable and up-to-date research and demographic information on the entire area is available to you at no additional cost from our
Marketing & Promotions Department. Market reports, shopping trends, buying habits, growth data, and other information can help you and
your account executive develop a sales building marketing plan.
Rapid Ad
Advertisers can send their ads to The News-Journal quickly and easily over the Internet by using The News-Journal Rapid Ad system. Log on
to www.njrapidad.com
Creative Services
A staff of professional artists, using state-of-the-art technology, are on hand to design effective and eye-catching ads. This service is also
provided at no additional cost.
Co-op Advertising
Stretch your advertising dollars. Take advantage of a program where manufacturers and retailers share advertising costs. Our sales representatives will help you every step of the way: identify products which have co-op plans, research available funds, assist in designing the ad
according to the manufacturer’s specifications and in recovering co-op money from the manufacturer.
Commercial Printing
Design and production services for printing needs such as inserts,
brochures, posters, catalogs, etc. are available.
Website Design
Several packages are offered for businesses of all sizes and vary
depending on the level of their online sales – from a basic site to
advanced e-commerce solutions with Web 2.0 features.
17
News-JournalOnline.com
901 Sixth Street • P.O. Box 2831 • Daytona Beach, FL 32120-2831 • (386) 252-1511