2º Briefing Trends Academy Raiva | Desconfiança | Cinismo

2º Briefing Trends Academy
Raiva | Desconfiança | Cinismo
Luis Rasquilha | Managing Partner/Senior Vice-President | 24 Novembro 2010
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Anger, Distrust & Cynicism
We are not just in a financial crisis anymore, we are in a cultural
crisis. Trust in institutions of power has evaporated.
1. FUNNY, EDGY ANTI
2. SERIOUSLY ANTI
3. TRANSPARENCY FOR YOU, BY YOU
4. AFTERWARDS : HOPE, VITALITY, HAPPINESS
FUNNY, EDGY ANTI
Being angry, distrusting and cynical does not mean lacking
humor. These contributions that were contributed prove that they
can be very funny and sharp at the same time
Seriously Anti
Funny and edgy has its limitation. Sometimes people want actual
change that they can gage.
TRANSPARENCY FOR YOU
BY YOU
The transparency that the internet affords the world is taken up by
those who are angry, distrusting and cynical about the state of
affairs. It’s used to connect and share insights and sentiments.
This is a very active sphere of the trend.
AFTERWARDS: HOPE,
VITALITY, HAPPINESS
The contributions by our network clearly show that the anger,
distrust and cynicism are not going to go away soon. However
some of their contributions also spoke of an antagonism towards
antagonism.
To Do
4 Cool Examples de Raiva Desconfiança Cinismo
1 para cada tema:
• FUNNY, EDGY ANTI
• SERIOUSLY ANTI
• TRANSPARENCY FOR YOU BY YOU
• HOPE, VITALITY, HAPPINESS
O que é?
Porque é Cool.
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www.ayr-consulting.com
www.scienceofthetime.com
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