The Spice Route Reserved – The Story Of Haldiram Dr

The Spice Route Reserved – The Story Of
Haldiram
Dr. A. K. Tyagi
Executive Director
Haldiram Group of Companies Pvt. Ltd.
Welcome to the world of
Haldiram’s
The Beginning
Bikaner 1937
Haldiram story began over Seventy five years ago in Bikaner, a
small town in Rajasthan where it started a small family
business selling namkeens & sweets out of a nodescript shop
The company is promoted by two 1st generation entrepreneurs
having more than 30 years of experience in this line of business
Mr. M.L. Agarwal
(Group Chairman)
&
Mr. M.S. Agarwal
(Group Vice Chairman)
Background
Delhi 1982
First retail outlet in 1982 at Chandni Chowk
Background
USA 1993
The company started its export arm in 1993 to
USA
Setting the Trends
•First company in India to introduce branded
namkeens in 1990
•Pioneered new ways of packaging namkeen
• One of the first company to open restaurants in
Delhi, offering traditional Indian street food in
hygienic environment.
Building Haldiram Globally
Innovation Is Our Passion
Challenges faced by Haldiram during more
than 25 years of journey
Haldiram was the first company in India to convert traditional
snacks (Namkeen) from unorganized sector to organized sector.
Challenges:
1.
2.
3.
4.
5.
Traditional namkeen was manufactured by hand by skilled
karigar followed by frying in conventional batch fryer.
Difficult to get consistency in quality because industry was
depended on karigar. (skilled labor)
Production limitations.
Shelf life 6days only therefore product can not be distributed
widely.
Difficult to maintain hygiene conditions.
How Haldiram overcome from challenges
1. Automation at different stages.
a) Product making – we have done lot of research to develop
special type of low pressure extruder to make the product
without compromising with texture and taste of the product.
b) Frying by special design frying systems to control frying
temperature +/- 1’C in built with PLC system.
c) Fully automization of the process without human touch to
make traditional snacks.(Namkeen)
End result: Fully automation with PLC control without human touch –
same quality, taste and texture. This was made possible by Haldiram after
lot of innovations and research during these three decade.
2. Packaging – lot of innovation/research has been done
in packaging over the years to increase shelf life
and freshness of the product from 6days to 6month.
3. Innovation in products such as development of Aloo Bhujia,
Punjabi Tadka, Diet Namkeens and Frozen Foods for export etc.
4. Process/packaging development for Indian sweets to give the
shelf life from 4 days to 6/9 month.
Above are the biggest reason of our success
Packaging format and variants
Haldiram was the first company in India to introduce branded
namkeen in flexible packaging film in 1990, lot of innovations has
been done in packaging film such as..
1.
Four layer structure flexible packaging film for namkeen to
give shelf life of 6 month.
2. Packaging of Indian sweets in Tin packaging to give shelf life
of 6 month.
3. Packaging of syrups in glass bottles to give the shelf life of 9
month.
4. Packaging of Ready to Eat food in retorted pouch to give the
shelf life of 1 year.
5. Packaging of Frozen foods to give the shelf life of 18 Months.
6. Zip pouch in bigger namkeen pack for consumer convenience.
Packaging has revolutionized the product shelf life and freshness
from 6 days to 6 month which is the biggest reason of the growth
of traditional snacks
Slider Pouches
Zip lock Pouches
Frozen Food
New innovation in Frozen - Traditional Food
for Indian outside India
Frozen Food
Play
Our Vision
To be the most admired Indian Food and
Beverage brand through
 INNOVATION
 PROFESSIONALISATION
 EXPANSION
 STRATEGIC APPROACH
 BUSINESS ACQUISITION
Our Mission
Safety and Hygiene : Safe and hygienic products for our consumers
Value for Money
: Without compromising on quality.
Authentic Food
: Carry essence of India to the world .
Business Activities
Existing Business
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Namkeens
Snacks
Sweets
Papad
Syrups
Ready to eats
Bakery Products
Frozen Foods
Cookies
Vermicelli, Pasta, Die cut and 3D Snacks Pallets
Restaurant Cum Showroom Business
Global Presence
What began as a small-time enterprise in India is today
a global phenomena.
Haldiram’s is way of life for Indians no matter which
country they live in.
HALDIRAM’S PRESENCE
IN 7 CONTINENTS IN THE WORLD

ASIA

AFRICA

SOUTH AMERICA

NORTH AMERICA

AUSTRALIA

EUROPE

ANTARTICA
The World of Haldiram’s
USA, UK, GERMANY, FRANCE, SPAIN, ITALY,
SWITZERLAND,
PORTUGAL,
GREECE,
NETHERLANDS,
LUXEMBURG,
BELGIUM,
ROMANIA, SWEDEN, FINALAND, PHILIPPINES,
UAE, KUWAIT, OMAN, DOHA, BAHRAIN, SAUDI
ARABIA, NEW ZEALAND, AUSTRALIA, SINGAPORE,
BOTSWANA,
JAPAN,
NEPAL,
BANGLADESH,
SURINAM, ISRAEL, PERU, NORWAY, MOROCCO,
AFGANISTAN, ANGOLA, HONGKONG, IRELAND,
PANAMA, RUSSIA, TRINIDAD & TOBAGO,
JAMAICA, THAILAND are all on HALDIRAM’s MAP
Availability
In TOP SUPERMARKETS the world over


TESCO
SOMMERFIELD


SPINNEYS
CARREFOUR

WALLMART
HUGE GLOBAL PRESENCE
Modern Trade

Reliance
Home Stores

Big Bazaar
Door Steps

Hyper Spencers
Amartex

Vishal Mega Mart
SRS

REI Agro
Others

Subiksha

Spinney’s

Wallmart
Available in ALL FMCG retail chains
Leader in Namkeens & Sweets Category
Huge Presence in Snacks, Syrups etc.
Awards & Achievements
Year
Award Title (Description)
Presented By
1994
International Award for Food & Beverages
Trader Leaders Club, Spain
1996
Kashalkar Memorial Award
All India Food Preservers Assn
1998
Brand Equity Award
Progress Harmony Development Chamber of
Commerce & Industry
2001-02
APEDA Export Award
Agricultural & Processed Food Products Export
Development Authority
2004
MERA Delhi Award (Exemplary contribution in
the field of Exports)
Agricultural & Processed Food Products Export
Development Authority
2008
Amity Leadership Award - 2008 for best HR
Practices (Retail)
Amity Business School, Amity University
2009
Coco Cola Golden Spoon Award
Food Forum India - Image Group
2010
Coco Cola Golden Spoon Award
Images Retail Intelligence Services
2011
Coco Cola Golden Spoon Award
Images Retail Intelligence Services
Haldiram is an ISO 22000 certified company
Coca-Cola Golden Spoon Award
The coveted
Coca-Cola
Golden Spoon
Awards 2009,
2010 and 2011
Most admired
F&B retailer
of the year
QSR
Namkeens
Salt, Spice and Everything Nice
72 VARIANTS, 175 SKU’s
Sweets
The incredible sweetness of being
9 VARIANTS, 12 SKU’s
Syrups
Eat, Drink and be Merry
10 VARIANTS
Papad
7 VARIANTS, 10 SKU
Ready to eats
Instant Home Food
27 VARIANTS
Biscuits
International Style Indian Taste
11 VARIANTS
Chips
Just Munch Karo
7 VARIANTS, 24 SKU
Takatak
Khulla to Khallas
2 VARIANTS, 8 SKU
Whoopies
Fun Shapes Great Taste
4 VARIANTS, 7 SKU
Vermicelli/Pasta
THANK YOU