MEDIA INFORMATION Fashion Fusion

MEDIA INFORMATION
Bonn, Germany, June 29, 2016
Fashion Fusion: Deutsche Telekom launches international
competition for smart fashion ideas
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"Fashion Fusion Challenge" seeks visionary concepts that combine fashion
and high-tech.
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Intel, WIRED, Adidas and #FASHIONTECH are supporting the initiative.
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Fashion Fusion builds on Deutsche Telekom's innovation strategy.
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High-tech and fashion are converging to create smart apparel – against this
backdrop, Deutsche Telekom has launched its "Fashion Fusion" initiative.
Encouraging innovative ideas for the fashion of tomorrow is part of its plans to
become a digital lifestyle brand. Teaming with renowned partners, Deutsche
Telekom starts the "Fashion Fusion Challenge": in an international competition,
young talents throughout Europe will have the unique opportunity to draw upon
the aid of experts from industry, the fashion sector and the startup scene to
realize their visionary concepts for high-tech apparel, wearables and digital
lifestyle products and bring them to market.
Partnering is a key concept for Deutsche Telekom, which together with
excellent partners is presenting this innovation initiative: global technology
company Intel and innovation magazine WIRED Germany will support "Fashion
Fusion" with expertise, materials and energetic efforts. The global sports brand
Adidas contributes fashion know-how to the project with Dirk Schönberger
being part of the Fashion Fusion jury. As international expert and innovation
driver in the fashion industry, the partner PREMIUM with #FASHIONTECH
gives the professional setting for the presentation of Fashion Fusion.
The patron of Fashion Fusion is Claudia Nemat, Member of the Board of
Management of Deutsche Telekom AG and responsible for Europe and
Technology, who says the initiative is part of the company's long-term
innovation strategy. "The next big thing in fashion will be apparel and
accessories that are smart and connected. The visionary concepts of today
might be hanging in your closet tomorrow. That's why it's very important for us
to be a partner for innovative, connected products and services. With Fashion
Fusion, we are connecting important players and promising talents throughout
Europe and giving them the opportunity to turn their visions into reality."
The application phase for the Challenge is open now. Students, young
professionals and startups from the fashion, design and technology sectors
may submit their concepts until August 1, 2016. Applications can be registered
in one of the three categories: Connected Devices & Accessories, Digitally
Enhanced Fashion and Smart Services.
A jury of prestigious representatives from industry – such as Anita Tillmann
(Premium Exhibition), Dirk Schönberger (Adidas), Christin Eisenschmid (Intel in
Germany), Gesche Joost (Digital Champion) and Nikolaus Röttger (Editor-inChief, WIRED Germany) will select the best ideas.
"It could be a smart watch or a handbag with a solar-powered charger. Sports
apparel that is smart and sustainable through material or product recycling or
jackets that switch to an improved insulation mode in winter. Fashion Fusion
supports visionary ideas and concepts that have the long-term potential to
establish themselves on the market," explains Smart Fashion producer Lisa
Lang, the curator of the challenge concept, who played a major role in
launching the competition.
The heart of the Challenge is the Fashion Fusion Lab: a three-month workshop
in which up to ten selected teams will work on fine-tuning their fashion
concepts. Together with experts from industry and specialists in the areas of
innovative fashion and technology, the teams will produce high-quality
prototypes of their concepts. The participants can draw upon the Lab's
significant expertise and will be given accommodation and all the necessary
materials they need to bring their ideas to life. The Lab is an open innovation
platform that is supported by hub:raum, Deutsche Telekom's incubator.
The first Fashion Fusion Challenge will culminate in the presentation of the
prototypes at #FASHIONTECH during the Berlin Fashion Week in January
2017. The best team will also win a cash prize of 20,000 euros and the
opportunity to bring its creation to market, together with Deutsche Telekom and
its partners.
Fashion Fusion Lab is a long-term project and each year may open co-working
spaces and workshop rooms in a different European metropolis.
For more information about the Fashion Fusion ideas competition, visit:
fashionfusion.telekom.com
Photo material : bit.ly/DTAG-FashionFusion
Deutsche Telekom AG
Corporate Communications
Tel.: +49 228 181 – 4949
E-Mail: [email protected]
Further information for the media at:
www.telekom.com/media
www.telekom.com/photos
www.twitter.com/telekom_group
www.facebook.com/deutschetelekom
http://blog-en.telekom.com
www.youtube.com/deutschetelekom
www.instagram.com/deutschetelekom
About Fashion Fusion
Fashion Fusion is an initiative of Deutsche Telekom with the mission to develop relevant,
functional, sustainable and sought-after smart fashion and services that enrich people’s lives.
The initiative is based in the idea to converge fashion and technology by supporting innovative
ideas and developing them to marketability. Fashion Fusion is supported by Intel, WIRED
Germany and Adidas as well as the fashion fair Premium Exhibition.
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with
more than 156 million mobile customers, 29 million fixed-network lines and around 18 million
broadband lines (as of December 31, 2015). The Group provides fixed-network/broadband,
mobile communications, Internet, and Internet-based TV products and services for consumers,
and ICT solutions for business customers and corporate customers. Deutsche Telekom is
present in more than 50 countries and has around 225,200 employees worldwide. The Group
generated revenues of EUR 69.2 billion in the 2015 financial year – around 64 percent of it
outside Germany.
DEUTSCHE TELEKOM
FASHION FUSION CHALLENGE
ABOUT FASHION FUSION CHALLENGE:
Fashion Fusion is an initiative at the intersection of fashion and technology – with the goal of developing relevant,
functional, sustainable and sought-after smart fashion and services that enrich people’s lives in the long term.
The core of the challenge is the Fashion Fusion Lab – a three-month practical workshop for finalists, where they will
collaborate and catalyse the development of the next generation of must-haves. With the support of coaches, who are
renowned specialists from the nexus of cutting-edge fashion and technology, the finalists develop quality prototypes of
their concepts in the Fashion Fusion Lab in Berlin, before presenting them at an exclusive award show during the
Berlin Fashion Week in January 2017.
CATEGORIES:
Connected Devices & Accessories:
Concepts that use smart technologies to generate new added values and possibilities for people, for example, for the
following topic areas: connected devices, accessories, jewellery, wearables.
Digitally Enhanced Fashion:
Development of fashion concepts that generate innovative added value through smart technologies and materials, for
example, sports and health gear, casual and street fashion, haute couture. Strong focus on sustainability.
Smart Services:
Concepts that change the use, selection, production, sale and personalisation of fashion and styling, for example,
augmented reality solutions, apps, service concepts or technology solutions.
TARGET GROUP:
The challenge is open to students of European fashion, design and technology universities and colleges, trainees and
junior professionals, as well as freelancers and start-ups applying individually or as teams.
PRIZES:
All finalists will have access to the Fashion Fusion partner network of renowned names in fashion and technology
together with the expertise and necessary resources to develop their ideas and concepts into products and services
that are potentially ready for market. At the conclusion of the workshop, each of the finalists will be able to showcase
their concepts at an awards show in Berlin. At the awards show, the jury will award three prizes. The winning team will
receive a €20,000 cash prize. The second- and third-place finishers will receive €10,000 and €5,000 respectively.
Moreover, the winners will have access to the Fashion Fusion Network including hub:raum, partners as well as tech
and fashion professionals, and they might also have the opportunity to develop their concept until it is ready for
market.
JURY:
Our jury of upper-echelon representatives from the fields of fashion and technology defines the themes and the
selection criteria for the Fashion Fusion Challenge. They evaluate applications and select up to ten of the most
promising ideas and concepts to take part in the Fashion Fusion Lab. From that group, the jury will then select the
winners at the awards show.
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Claudia Nemat, Chairwoman of the Jury, Board of Management,Telekom
Lisa Lang, Curator Fashion Fusion and CEO ElektroCouture
Prof. Dr. Gesche Joost, Digital Champion, Berlin University of the Arts
Christian von Reventlow, Chief Products & Innovation Officer, Telekom
Antje Hundhausen, Vice President Brand Experience, Telekom
Christin Eisenschmid, Vice President, Germany Country Manager, Intel
Anita Tillmann, Managing Partner Premium Group
Dirk Schönberger, Creative Director adidas Sport Style Division
Marcus Luft, Fashion Director Gala
Prof. Dr. Paul Lukowicz, German Research Center, or Artificial Intelligence
Nikolaus Röttger, Editor-in-Chief WIRED Germany
COACHES:
The coaches comprised of fashion and technology professionals will be on hand at the Fashion Fusion Lab in Berlin
with expert knowledge and inspiration for all finalists. In this creative environment, they will help foster and cultivate the
very best ideas and concepts, before giving finalists pointers on presenting them perfectly. The coaches are divided
into hands-on coaches, who provide lab support on a regular basis, and thought leaders, who inspire, motivate and
provide fresh impulses during one-time events. Some coaches have already been selected. Further coaches will be
announced shortly according to the teams requirements.
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Prof. Dr. Fabian Hemmert, Interface & User Experience Design, University of Wuppertal
Julia Freitag, Stylist & Consultant, Styleproofed
Peter Borchers, Founder & Head of hub:raum Incubator of Telekom
Lisa Lang, Curator Fashion Fusion and CEO ElektroCouture
Dr. Valerio Frascolla, Funding & Innovation Manager, Intel
Ebba Fransén Waldhör, E-textiles Research Assistant Design Research Lab, Berlin University of the Arts
Prof. Dr. Jingyuan Cheng, Wearable Computing Lab, TU Braunschweig
Cem Ergün-Müller, Head of Digital Open Space
Matthias Jobst, Global Product Director, S. Oliver
TERMINE:
31 May 2016 – Start of application process
1 August 2016 – Deadline for submitting applications
15 August 2016 – Evaluation of submitted ideas and concepts
16 August 2016 – Announcement of the up to then best submissions
2 - 3 September 2016 – Fashion Fusion kick-off event
Mid September to mid December 2016 – Fashion Fusion Lab in Berlin
January 2017 – Award Show at the Berlin Fashion Week as part of #FASHIONTECH –
SUBMISSIONS AND FURTHER INFORMATION ABOUT THE CHALLENGE:
https://fashionfusion.telekom.com/#application
DEUTSCHE TELEKOM
FASHION FUSION: MEMBERS OF THE JURY
Claudia Nemat, Chairwoman of the Jury, Board of Management Deutsche Telekom
Being a member of the Board of Management of Deutsche Telekom, Claudia Nemat is responsible
for the Board area Europe and Technology. The development of Broadband Network in context to
supply a base for the digitization of services and products is one of her main topics. As
chairwoman of Fashion Fusion she is actively supporting to connect relevant international partners
and young talents in order to foster new developments in smart fashion.
--------Antje Hundhausen, Vice President Brand Experience, Deutsche Telekom
Antje Hundhausen has developed and managed the international Fashion Fusion initiative. She is
responsible for projects to establish Deutsche Telekom as a digital lifestyle brand. These include
accessible Brand Spaces such as CeBIT, IFA or the Mobile Work Congress as well as the
composition of Art Collection Telekom or the development of Future Work Spaces.
--------Lisa Lang, Curator Fashion Fusion and CEO ElektroCouture
Smart fashion producer Lisa Lang is supporting the Fashion Fusion challenge as curator, with
regards to the content. In now more than 10 years into her technology and media career, she has
gained a strong reputation for being a game-changer in digital product and media innovation. She
has founded ElektroCouture in 2014, a collaborative house for bespoke technologies. Lisa is a
mentor to several European hardware start-ups, and has been named one of the top 100 most
influential people in wearable tech worldwide.
--------Christin Eisenschmid, Vice President, Germany Country Manager, Intel
Christin Eisenschmid is a vice president reporting into the president’s office, and since 2014
country manager for Germany at Intel Corporation. She is responsible for establishing an
operational framework that aligns the strategies of Intel’s business groups with Intel Germany
strategy, with the goal of stimulating growth in site value and increasing its relevance to Intel’s
overall business strategy.
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Christian von Reventlow, Telekom Chief Product & Innovation Officer
Christian von Reventlow, Chief Product & Innovation Officer at Deutsche Telekom AG, is in charge
of the group-wide innovation strategy, product development and partnering as well as corporate
research & development. In this context digitization is a driving force in every industry. As member
of the jury he will use the chance to experience state-of-the-art technologies within an rapidly
changing industry such as the fashion business and rate their future market potentials.
--------Prof. Dr. Gesche Joost, Digital Champion, Berlin University of the Arts
Gesche Joost is Professor for Design Research at the University of the Arts Berlin and since 2005
heading the Design Research Lab. With international partners, she developed research and
teaching projects in the areas of human-computer-interaction, gender and diversity aspects in
technological development, as well as social sustainability and participation. In 2014, she was
appointed as a Digital Champion for the EU commission.
--------Anita Tillmann, Managing Partner PREMIUM Group
By introducing PREMIUM in 2002, Anita Tillmann has implemented a revolutionary new fashion
trade fair concept and developed an international lifestyle platform to showcase the latest trends
and the most innovative concepts. Anita Tillmann also works particularly hard to promote young
designers. Since 2005, PREMIUM has been selecting creative up-and-coming designers every
season to receive the PREMIUM Young Designers Award, giving winners a helping hand as they
embark on a career in the international fashion industry. Following her keen sense for spotting
lifestyle trends, future developments and innovations, she has just recently launched a conference
with innovation at its heart: #FASHIONTECH.
--------Dirk Schönberger, Creative Director adidas Sport Style division
As creative director at adidas, the fusion of technology and style is a given for Dirk Schönberger.
Today one cannot separate function and stylish looking apparel and footwear anymore. Dirk
Schönberger is looking for designs and designers who are able to create a surprising take on what
wearable technology could be – without making it look too futuristic. Dirk Schönberger graduated
at ESMOD Munich fashion school and was assisting the Belgian fashion designer Dirk
Bikkembergs, before he founded his own fashion label. From 2007 he worked as chief designer
for Joop!. In 2010 he began working for adidas.
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Prof. Dr. Paul Lukowicz, German Research Center for Artificial Intelligence (DFKI)
Paul Lukowicz is Professor of AI at DFKI and Kaiserslautern University where he heads the
Embedded Intelligence group. His research focuses on context aware ubiquitous and wearable
systems including sensing, pattern recognition, system architectures, models of large scale self
organized systems, and applications. These include a long history of wearable computing and
issues related to on-body and worn mobile technologies.
--------Marcus Luft, Deputy Editor-in-Chief and Fashion Director Gala
Marcus Luft is responsible for the fashion, beauty and lifestyle department of the premium people
magazine Gala. The fashion journalist is composing a style columne every week and taking care of
interviews with fashion designers. He will be part of the Fashion Fusion jury and brings his
influence for the young talents to gain ground in the fashion business.
--------Nikolaus Röttger, Editor-in-Chief WIRED Germany
Nikolaus Röttger has been editor-in-chief of WIRED Germany since 2014. He and his team are
based in Berlin, the epicenter of the German digital and start-up scene, covering technology,
digital culture, science, business and design. Before Nikolaus joined WIRED Germany, he was
editor-in-chief of the online magazine Gruenderszene.de and founding editor of the business
lifestyle magazine Business Punk. His work experience includes the Financial Times Deutschland,
Yahoo Germany, sueddeutsche.de and jetzt.de.
DEUTSCHE TELEKOM
FASHION FUSION: QUOTES
“For us, Fashion Fusion isn’t simply about glittering clothes. It’s about relevant, functional,
sustainable and popular smart fashion that enriches people’s lives in the long term.”
Antje Hundhausen, Vice President Brand Experience, Deutsche Telekom
--------“We are entering one of the most exciting eras of technology which centers around experiences.
Fashion Fusion is an amazing vehicle, fueling innovation in the fashion industry with smart and
connected apparel, originating in Germany. Intel and Deutsche Telekom are leading supporting
this evolution enabling to a smart and connected world.”
Christin Eisenschmid, Vice President, Germany Country Manager, Intel
--------“Fashion in the future is beautiful and a high-tech tool for our everyday lives. Wearables can be
much more than simple Fitness Trackers: They can enhance clothing visually, increase traffic
safety or set new standards as programmable Haute Couture. Many innovations that result out of
fashion meeting technology, though, are found in niches such as Fab Labs, in hacker collectives or
in the studios of independent artists, designers and tech experts. I am happy to be part of the jury
of “Fashion Fusion 2016” which aims to discover and foster these innovations.”
Nikolaus Röttger, Editor-in-Chief WIRED Germany
--------“Innovation is important, since standing still ultimately costs a company more than investing in
development and the future. We launched #FASHIONTECH, The Conference on the Future of
Fashion, to show the influence of digitisation on the fashion industry. The areas of Wearable
Design and Smart Textiles are currently the fastest growing trends in the fashion industry and hold
enormous potential for the future. As event organisers, we have placed the focus on creating a
professional space within which we connect and bring together the relevant players at the
interface between fashion and technology, as well as promoting interdisciplinary exchange,
innovative product developments and new business.”
Anita Tillmann, Managing Partner PREMIUM Group
Fashion Fusion ist eine Initiative der Deutschen Telekom AG.
fashionfusion.telekom.com
3D printed Bluetooth jewellery / necklace / tote bag with integrated phone pocket by Julia Danckwerth. / Coat with magnetic strips for headphone attachment by Acronym.
CATEGORY: CONNECTED DEVICES & ACCESSORIES
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Solar-Shirt von Pauline van Dongen.
Solar Shirt by Pauline van Dongen.
Das Solar-Shirt ist ein Kleidungsstück aus der Wearable-Solar-Sammlung von Pauline van Dongen. Der nachtblaue Pullover ist aus einem
Doppelstrickgewebe gefertigt, in das 120 Solarzellen eingewebt
sind. Dank der Solarzellen können kleine Geräte wie Smartphones,
Tablets, Navis, Kameras und MP3-Player in nur wenigen Stunden
komplett aufgeladen werden. Angeschlossen werden die Geräte
über einen USB-Anschluss.
The Solar Shirt is the latest design in our Wearable Solar collection
and has been developed in collaboration with Holst Centre. The shirt
seamlessly incorporates 120 thin-film solar cells that are combined
into standardised functional modules using Holst Centre’s stretchable interconnect technology for integrating electronics into fabrics.
It combines solar panels and flexible electronics into an attractive,
off-the-peg T-shirt for everyday wear that can charge a smartphone
or any other USB compatible, portable device.
Über Pauline van Dongen
Pauline van Dongen ist Modeschöpferin und Spezialistin für Wearable-Technologien. Nach ihrem ArtEZ-Studium an der niederländischen Kunsthochschule in Arnhem, startete sie 2010 ihr eigenes
Damenmode-Label. Sie arbeitet bevorzugt mit Hightech-Materialien
und kombiniert neue Technologien mit traditionellen Techniken.
Mehr Infos:
http://www.ingenieur.de/Branchen/Textilindustrie/Modedesignerin-entwickelt-Solar-Shirt-Strom-erzeugt
About Pauline van Dongen
After graduating from ArtEZ, Academy of the Arts in Arnhem, the
Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental
and high-tech materials, combining new technologies with traditional
techniques to constantly update craftsmanship. Working closely with
companies in the fields of science and innovation, Pauline aims to
merge fashion and technology, giving life to scientific creations.
More info:
http://www.ingenieur.de/Branchen/Textilindustrie/Modedesignerin-entwickelt-Solar-Shirt-Strom-erzeugt
Solar shirt with thin-film solar cells by Pauline van Dongen. Blue sun screens by Mykita. Transparent latex ‘Algae Coat’ by SteinRohner.
CATEGORY: CONNECTED DEVICES & ACCESSORIES
03
„Dial“ von i.am+
‘Dial’ by i.am+
„Dial“ ist Uhr und Smartphone zugleich und hebt sich durch eine
Vielzahl von innovativen Features von bisherigen Smartwatches ab.
Die Bedienung erfolgt über die hochentwickelte Sprachsteuerung
AneedA und funktioniert unabhängig von einem Smartphone. Sie
zeichnet sich besonders durch die neue intelligente und kontextbezogene Suche aus. Über die Sprachsteuerung lassen sich alle
Funktionen von „Dial“ auch ohne Eingabe am Endgerät in vollem
Umfang nutzen. AneedA liefert Musik und Informationen und verfügt über eine persönliche, künstliche Intelligenz. Die eingebaute
Frontkamera ist auch für Selfies bestens geeignet.
‘dial’ distinguishes itself from other smartwatches on the market by
numerous innovative features. The device is operated by the ultraadvanced ‘AneedA’ voice control system and operates independently of any smartphone. The unique voice user experience stands out
with its intelligent and contextual search function. Most of ‘dial’s’
features will be available through voice control without the need for
further manual input. AneedA knows music, information and is your
personal AI (Artificial Intelligence). The built-in front camera ensures
a selfie opportunity is never missed.
Über Will.i.am und i.am+
Der CEO von i.am+ ist Will.i.am, den man eher aus dem Musikbusiness kennt. i.am+ setzt auf leistungsstarke, innovative Technologien, um Produkte für die Zukunft und für das vernetzte Leben zu
kreieren. i.am+ entwickelt neue Produkte, die Mode und Technologie vereinen. „Dial“ ist das erste Produkt aus dem Wearable-Bereich,
einem Segment, das immer mehr an Relevanz gewinnt und auch
bei uns auf der Agenda steht.
About Will.i.am and i.am+
The CEO of i.am+ is Will.i.am, who is better known from his activities
in the music business. i.am+ builds on innovative, high-performance
technology to create products for the future and for connected life.
i.am+ develops new products that unify fashion and technology.
‘Dial’ is its first product in the wearables domain, a segment that continues to gain in relevance and that is also high up on our agenda.
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CATEGORY: DIGITALLY ENHANCED FASHION
Chitin Noise collection von Maartje Dijkstra.
Chitin Noise collection by Maartje Dijkstra.
Über Maartje Dijkstra
Maartje Dijkstra ist eine niederländische Modedesignerin aus Rotterdam. Seit 2007 gestaltet sie eigene Modelinien für ihr High-FashionLabel. Mit der Gestaltung von individualistischen, skulpturalen,
progressiven und handgemachten Outfits, Accessoires und Illustrationen hat sie sich in der Branche einen sehr guten Ruf aufgebaut.
Moderne Technologien wie 3D-Druck spielen dabei eine große
Rolle. Die Kombination mit handgefertigten Accessoires verleiht
ihren Entwürfen eine einzigartige Note.
About Maartje Dijkstra
Maartje Dijkstra is a Dutch fashion designer operating out of Rotterdam. Since 2007, she has been working on her own high fashion/
couture label, and has built up a reputation for designing individualistic, sculptural, progressive and hand-made outfits, accessories and
illustrations. With this approach, technology often plays a strong role
and she has therefore worked extensively with 3D printing already.
However, she usually combines that approach with hand-made accessories to create a unique touch.
3D printed biker jacket / mini skirt / gaiters and wedge heels from Chitin Noise collection by Maartje Dijkstra. Leather jacket / sweat cardigan / leather pants by tigha.
05
CATEGORY: DIGITALLY ENHANCED FASHION
„Body Electric“ von Clara Daguin.
‘Body Electric’ by Clara Daguin.
„Body Electric“ ist Clara Daguins Antwort auf unsere zunehmende Abhängigkeit von Informationstechnologien, ihre Kleider machen deren
Allgegenwärtigkeit und Immaterialität greifbar. Ihre Entwürfe basieren
auf Arbeitskleidung; Nähte, Taschen, Kragen werden durch zahlreiche
Einschnitte unterbrochen. Dies kommt einer Sezierung gleich, die das
expressive Selbst nach außen kehrt – eine handgestickte elektronische Schaltung verschmilzt die Anatomie von Mensch und Computer.
Das intime Kleidungsstück gewährt Einblicke in das Unsichtbare, das
unter der Haut versteckt ist – es zeigt die Zusammenhänge und den
Pulsschlag des Körpers.
‘Body Electric’ is a response to our growing dependence on information technology – the garments embody its omnipresent yet intangible
nature. The outfit is based on work clothes, whose seams, pockets,
collars, become the basis of incisions. This dissection of the outfit
reveals the expressive self – a hand-embroidered electronic circuit –
the fusion of human and computer anatomies. The intimate garment,
in turn, reveals what hides beneath the skin: the network of the body
and its pulsation – its heartbeat. Through a fusion of craft, handwork
and technology, we are able to see the invisible, and bring to light a
new dimension of aesthetic expression.
Über Clara Daguin
Clara Daguin wurde in Frankreich geboren und wuchs im Silicon Valley auf. Ihre Arbeitsweise ist geprägt von einer kunsthandwerklichen
Auseinandersetzung mit zukunftsweisenden Technologien. Sie hat
einen Bachelor of Fine Arts in Graphic Design von CCA in Kalifornien
und einen Master of Fashion Design von ENSAD in Paris. Sie lebt und
arbeitet in Paris.
Growing up in the Silicon Valley had a profound effect on Clara’s
creative process. Living in close proximity to many of the world’s most
influential tech firms has stirred her desire for the hand-made and human aspect of design and innovation. It is essential to keep manual
savoir-faire alive in a world dominated by technology. This project
evolves at the intersection of these two worlds – reliance on technology and reverence for handcraft.
Mehr Infos:
http://www.trendtablet.com/45787-body-electric-by-clara-daguin/
About Clara Daguin
Clara Daguin was born in France and grew up in the Silicon Valley.
Her approach is a fusion of handcraft and the artisanal with emerging technology. She holds a Bachelor of Fine Arts in Graphic Design
from CCA in California and a Masters of Fashion Design from ENSAD
in Paris. She is based in Paris, France.
More info:
http://www.trendtablet.com/45787-body-electric-by-clara-daguin/
Transparent dress with LED tubes / apron dress / platform shoes with illuminated outsole from ‘Body Electric’ collection by Clara Daguin.
06
CATEGORY: DIGITALLY ENHANCED FASHION
Frilled Dress von Lina Wassong.
Frilled Dress by Lina Wassong.
Lina Wassong ließ sich bei dem Entwurf von der Kragenechse inspirieren. Diese ist bekannt für ihre Fähigkeit, eine große Halskrause regenschirmartig aufzustellen. Das plötzliche Aufspannen des Kragens
lässt die Echse größer erscheinen und schreckt Feinde ab. Das Aufstellen des Kragens beim Kleid wird über einen Ohrring gesteuert,
der den Puls der Trägerin misst. Ein Mikrocontroller sendet die Herzschlagimpulse an die zwei Flügel auf der Rückseite des Kleides, die
sich im Takt der Pulsfrequenz auf und ab bewegen.
The dress is inspired by the frilled neck lizard. When this reptile is
excited, it extends a frilled fan around its neck to exhibit its power. An
earring measures the pulse of the wearer and sends the signal to a
microcontroller in the back of the dress. Based on the wearer’s heartbeat, two wings in the back of the dress raise up and down. The dress
shows how technology can skillfully be used to mimic the sophistication visible in nature.
Über Lina Wassong
Die in Berlin lebende Fashion-Tech-Designerin Lina Wassong ist fasziniert von der Möglichkeit, durch elektronische Komponenten neue
Schnittstellen zwischen dem menschlichen Körper und leitfähiger
Kleidung zu kreieren. Blinkende Lichter und Leuchtdioden sind wichtige Komponenten ihrer Kleidungsstücke.
About Lina Wassong
Lina Wassong is a fashion tech designer who is fascinated by the
possibilities of creating new interfaces between the human body,
conductive garments and electronic components. With her designs,
Lina seeks new ways of digitalising the environment and the human
body, always questioning how we can seamlessly connect and communicate with electronic components in the future.
In Workshops vermittelt sie ihr Wissen über Elektronik und Programmierung. Sie hat ein O’Reilly-Buch über Licht, Elektronik und Programmierung mitgeschrieben und arbeitet derzeit an einem zweiten
Buch über Wearables und E-Textilien. Sie ist auch eine der Coaches
im Fashion Fusion Lab, das im Herbst in Berlin stattfinden wird.
Lina also encourages people to learn about electronics and programming. She teaches workshops and gives tutorials to help make science and electronic components more approachable. She has co-written an O’Reilly book about light, electronics and programming and is
currently working on a second book about wearables and e-textiles.
Dress design
Front
Back
3D printed scales
Moving wings
07
CATEGORY: SMART SERVICES
Smart Clothes für Anwendungen im industriellen Kontext
Smart Maintenance Jacket.
Smart Clothes in Industrial Environments
Smart Maintenance Jacket.
Das „Smart Maintenance Jacket“ wurde in Zusammenarbeit der Telekom Innovation Laboratories (T-Labs) und des Design Research Lab
der Universität der Künste Berlin entwickelt. Im Fokus stand, die Vorteile von „Wearable Technology“ im industriellen Kontext zu untersuchen und zu zeigen, wie vernetzte Wearables zukünftig in Telekommunikationsinfrastrukturen und Internet-of-Things-Plattformen berücksichtigt werden müssen.
The ‘Smart Maintenance Jacket’ was developed as a collaborative
project between Telekom Innovation Laboratories (T-Labs) and the
Design Research Lab of Berlin University of the Arts. The aim was to
explore benefits that wearable technology can bring to maintenance
work in industrial settings, and to provide an outlook on how networked wearables employed in these environments are best integrated in future telecommunication infrastructures and Internet of Things
platforms.
Herzstück der prototypischen intelligenten Arbeitsjacke ist der Schaltkreis aus Sensoren, Aktoren und Mikrocontrollern, der mithilfe von
elektrisch leitenden Textilmaterialien implementiert wurde. Für die
eingebettete Signalisierung sind drei Modi (visuell, auditiv, haptisch)
wählbar, die Funktionalitäten wie Navigation, Orientierung in Gefahrenzonen und Auslösen eines Warnmechanismus bei sich nähernden Objekten außerhalb des Sichtfeldes bieten.
Ein weiterer Fokus lag auf der Konstruktion der Bekleidung nach
Modedesign-Prinzipien, um die Usability und die Benutzerakzeptanz
von interaktiver Arbeitsbekleidung im Kontext von Industrie 4.0 zu
erhöhen. Eine robuste und direkte Interaktion zielt dabei auf eine
verbesserte und intuitive Benutzung ab.
Das Design basiert auf klassischer Arbeitsbekleidung mit ihren vertrauten Elementen. Die Jacke besitzt verstellbare elastische Armbündchen, einen Kragen mit Verschlussleiste und Klettverschlüssen sowie
große symmetrische Taschen, die an der oberen Kante zusätzlich verstärkt sind und sowohl einen seitlichen als auch einen oberen Eingriff
haben. Die Saumkanten von Komponenten- und Oberschicht schwingen frei wie bei herkömmlichen Parkas aus der Arbeitsbekleidung.
Für das „Smart Maintenance Jacket“ wurde ein einteiliges Schnittmuster verwendet. Damit können Leitungen und Komponenten auf
nur einem Schnittteil angebracht werden, so dass elektrische Verbindungen über Nähte hinweg vermieden werden. Das Designkonzept
der Jacke beruht auf zwei Schichten – einer äußeren Cut-out-Schicht
und einer inneren Komponentenschicht. Die Komponentenschicht
kann als Futter mit einem Reißverschluss befestigt und mit Klettband
justiert werden. Die obere Schicht besteht aus 100 % Polyester und
ist so nach dem Cradle-to-Cradle-Prinzip recyclebar.
A circuit with sensors, actuators and a microcontroller was implemented using electronic textiles. Embedded notification outputs are selectable from three modes (visual, audio, haptic) to aid with navigation,
guidance through danger zones and triggering a warning alarm for
approaching objects outside the wearer’s range of view.
While it was important to design and build a functional prototype to
demonstrate its potential, another focus was set on garment construction using fashion design principles, to improve usability and user
acceptance of interactive workwear in the context of Industrie 4.0. In
particular, this was implemented by designing a robust and simple
interaction to improve comfort and intuitive use.
The design was based on a classic workwear outfit including garment
elements familiar to conventional workwear. The jacket incorporates
adjustable elasticated cuffs, an adjustable fastening panel collar,
large symmetrical pockets which are strengthened at the upper line
and are open to the top and to the side, open edges at the bottom of
outer layer and lining (component layer), and quilted seams.
An experimental one-piece pattern was used to integrate the circuit
without cuts in the sewn connections. The circuit was sewn onto an
inner layer, which is attachable with zips and adjustable with hookand-loop fasteners. The outer layer was constructed with recyclable
polyester, considering the garment’s end of life according to the
Cradle-to-Cradle principle.