Budweiser Select 55 Off to Great Start in St. Louis County

Spring/Summer
Fall/Winter
20092010
Budweiser Select 55
Off to Great Start
in St. Louis County
Budweiser Select 55, introduced nationally
earlier this year, is off to a great start throughout
the United States but it’s greatest success may
be in St. Louis County
where market share has
reached almost 2 percent.
“For a new brand
to reach a two percent
market share in such a
short period of time is
remarkable,” said Mike
Wiley, Sales Execution
Coordinator. “Consumers
in St. Louis County have
set the pace for the new
brand’s introduction.”
Grey Eagle reported
larger than expected sales
and placements with more than 85 percent placements in off-premise accounts and more than 40
percent in on-premise accounts.
Brand Development Manager Dave Berkbigler said that the key is “sampling, sampling,
sampling.” Locally, Budweiser Select 55’s market
share of almost 2 percent
compares to its national
market share of .7 percent
which is an impressive
market share in itself.
Budweiser Select 55,
the world’s lightest beer,
is now also available in
a 18-can package that is
expected to result in increased sales and retailer
profits.
With only 55 calories
and 1.9 grams of carbohydrates, Budweiser Select 55
is a smooth, refreshing light golden lager with the
crisp, clean finish of Budweiser Select. It is perfect
for a double-header, backyard BBQ or hanging out
with friends seeking a balanced lifestyle.
Budweiser Guns ‘N Hoses raises more
than $274,000 for BackStoppers
The 23rd annual Budweiser Guns ‘N Hoses
raised more than $274,000 for the BackStoppers.
Last Thanksgiving Eve’s event was sponsored by
Grey Eagle Distributors and Anheuser-Busch’s
Budweiser brand.
Officials of the St. Louis Guns ‘N Hoses
Boxing Association presented a check to The
BackStoppers on December 22 in the auditorium
at the St. Louis County Library.
Jerry Clinton, the association’s executive director, presented the check to The BackStoppers’
executive director Ron Battelle as area police and
fire officials looked on.
“The metropolitan St. Louis community has
again stepped up to support The BackStoppers
when the need is the greatest,” said Clinton. “We
are pleased to continue our long-standing efforts
(Continued on page 2)
Budweiser Guns ‘N Hoses has raised almost $3 million for The BackStoppers. A check from the 2009
event was presented by Jerry Clinton, Executive Director of St. Louis Guns ‘N Hoses Boxing Association. Assisting is David Stokes, President/CEO of Grey Eagle Distributors which was title sponsor with
the Budweiser brand.
Craft Beers
Continue Growth
Craft beers continue to gain market share in
the United States and in 2009 had a 12.5% dollar
growth, the fourth consecutive year of doubledigit dollar growth.
Grey Eagle sells and markets a large number
of craft beer brands such as Michelob, Goose
Island, Widmer and Redhook.
The Michelob Brewing Company produces
Michelob, Michelob Light, Michelob Amber
Bock, Michelob American Ale, and Michelob
Porter, Pale Ale, Honey Lager, Dunkel Weisse,
Irish Red, and Marzen.
AnheuserBusch also brews
craft ales such
as Shock Top
Belgian White
Ale–which grew
35.6% in 2009–
and seasonal
brands including
Hop Hound Amber Wheat Ale,
Beach Bum Blonde Ale, Jack’s Pumpkin Spice
Ale and Winter’s Bourbon Cask Ale.
“Craft beer is an approach to brewing that is
different from the brewing of some major brands
in that craft beers may be brewed and marketed
in ways that appeal to particular niche consumer
preferences,” said Dave Berkbigler, Brand Development Manager at Grey Eagle. “Craft beers
are not necessarily microbreweries and may use
the same brewing methods as major breweries
but on a smaller scale. However, some small
breweries do qualify as craft brewers.”
Typically, these craft beers do not
have the sales volume as brands such
as Budweiser and Bud Light, but they
fill sales categories that cater to those
who are looking for a certain style of
beer compared to major brands. They
are also often higher priced.
Grey Eagle has distributed the
Goose Island family of craft beers for
several years and recently introduced
the brewery’s new ales, Matilda, Pere
Jacques and Sofie.
Goose Island Brewery was founded in Chicago in 1988 and gained a
national presence in 1995. It produces
a variety of craft beers including, 312
Urban Wheat Ale, Honker’s Ale and
India Pale Ale which recently won a
Gold Medal at the World Beer Cup.
The brands have developed a loyal
following in St. Louis County.
“Goose Island is a leading craft
brewery in the United States,” said
Mr. Berkbigler. “It is well known
throughout the country and has developed a
loyal following among St. Louis County consumers.”
(Continued on page 5)
news
About
TheGreyEagle
Team
Mike Bush
Neil Komadoski Jr.
Bob Bush
Ray Edwards
Four New Employees Join Grey Eagle
Four new employees have recently joined the
Grey Eagle team.
They are Mike Bush, Space Management;
Bob Bush, Non-Alcohol Retail Sales Director,
Neil Komadoski Jr., Sales Development Representative; and Ray Edwards, IT Coordinator.
Mike Bush, is a Vianney High School graduate and earned a degree in marketing and management from the University of Missouri—St. Louis.
He previously was at Anheuser-Busch and joined
Grey Eagle in January. He lives in Mehlville with
his wife Amy and four-month-old daughter.
Bob Bush is Mike Bush’s brother and is a
graduate of Oakville High School. He earned his
degree in business administration from the University of Missouri—St. Louis and worked in the
beverage industry for several years before joining
Grey Eagle early this year. He lives in Oakville
with his wife Hannah and four sons.
Neil Komadoski Jr., is a graduate of Notre
Dame University in South Bend, Indiana with a
degree in marketing. He was drafted by the Ottawa Senators in the National Hockey League
and played in the Ottawa system and later for the
Peoria Rivermen before a knee injury forced him
Budweiser Guns ‘N Hoses . . .
2
on behalf of The BackStoppers and the families
of those who give their lives protecting our lives
and property,” Clinton said.
Also present were David Stokes, President
and CEO of Grey Eagle Distributors, title sponsor of the event; Ring of Champion sponsors,
members of the Budweiser Guns ‘N Hoses committee; and association officials Jack Martorelli,
Steve Holley and Jim Hubbard. Clinton, Stokes
and Martorelli are members of the BackStoppers
Board of Directors.
The 2010 event has been set for Wednesday,
November 24 at Scottrade Center.
Budweiser Guns ‘N Hoses 2009 drew
an enthusiastic crowd of 16,127 to watch 17
matches between teams of area police officers
and firefighters who won the team trophy 11-6.
The crowd also observed boxing’s traditional
“10-Count” to honor five public servants who lost
their lives in the line of duty in the year between
Thanksgiving of 2008 and 2009.
Last year’s event proceeds bring total contributions to almost $3 million since the event was
first held in 1987.
Eight St. Louis corporations and organizations made generous contributions and were
recognized as Ring of Champions sponsors. They
were The Boeing Company, Marc Bulger Foundation, Clayco, Dave Mungenast Motorsports,
Dave Sinclair Ford, J.D. Streett Company, Sam’s
Club and Servpro.
Anheuser-Busch and its area wholesalers
synchronized their support of The BackStoppers
and presented an additional gift of $82,667. The
to end his professional hockey career. He and his
wife Annie have a 22-month-old son. He is the
son of Grey Eagle Chief Operating Officer Neil
Komadoski.
Ray Edwards of Columbia, Illinois, joins
Grey Eagle after working in technology positions
at West Star Aviation and Tech Electronics. He
will be coordinating technical aspects of Grey
Eagle’s computer and communications systems.
He holds an associate’s degree from ITT Technical Institute. Edwards and his wife Sunni have a
four–year-old daughter and six-month-old son.
(Continued from page 1)
money was raised through sales of Budweiser,
Bud Light and Budweiser Select 30-packs and
proceeds from the sale of “Hometown Heroes”
badges by retailers.
The BackStoppers is a 3,000-member organization of St. Louis-area citizens, who provide immediate and long-term financial support to families
of Police Officers and Firefighters who lose their
lives in the line of duty.
In the year between Thanksgiving in 2008
and 2009, four police officers and a firefighter
died in the line of duty and were honored during
Budweiser Guns ‘N Hoses as part of boxing’s
ceremonial “Ten-Count.”
They were Lt. Gregory Jonas of the Centreville (IL) Police Department, David Grass Jr.
of the Ste. Genevieve Fire Department, and Officer Julius Moore of the St. Louis Metropolitan
Police Department.
The late Sgt. Jay Noser Sr. and Officer Glennon Fernau of the Florissant Police Department
were also honored. They were injured in recent
years but their deaths this year were directly connected to their duties.
Two police officers have died while on duty
since last Thanksgiving and will be honored at
this year’s show. They are Missouri State Highway Patrol Corporal Dennis Engelhard who
died Christmas Day after being hit by a car as
he worked a minor accident near Eureka in St.
Louis County and Officer David Haynes, a St.
Louis City policeman who died March 24 when
his patrol car was struck by two vehicles as he
pursued a burglary suspect.
The BackStoppers cover St. Louis City; St.
Louis, St. Charles, Jefferson, Ste. Genevieve,
Perry, Franklin, St. Francois, Lincoln, Pike, Warren and Washington counties in Missouri; and St.
Clair, Madison, Monroe, Bond and Clinton counties in Illinois. BackStoppers also cover members
of Troop C of the Missouri Highway Patrol and
District 11 of the Illinois State Police.
Retailers Receive We I.D., Alert Cab information
Grey Eagle is joining with retail customers to
battle underage alcohol use and abuse.
Grey Eagle’s retail customers are receiving
information developed by Anheuser-Busch’s
Corporate Social Responsibility about “We ID” to
help them deter underage drinking and materials
about Alert Cab.
“Grey Eagle and Anheuser-Busch have
worked together for 26 years to fight alcohol
abuse, drunk driving and underage drinking,”
said Shawn Freeman, Marketing Director at Grey
Eagle. “By providing up-to-date information,
we also are helping retailers continue their own
efforts in this area.”
April is Alcohol Awareness Month and materials emphasize that the legal drinking age is 21
and that identifications will be checked.
Materials being provided to retailers include:
•
2010 Drivers License Booklets showing
drivers licenses from all 50 states, the District
of Columbia and Canada, including those that
identify drivers under 21 years old.
•
We I.D. Cards deter attempts by minors to
purchase alcohol and lets the public know
the retailer abides by the law.
•
We I.D. Door Decals and triangle cooler
stickers, a variety of materials for coolers,
shelves and front doors emphasizing that
legal identification is required.
Alert Cab Back Bar Sign and brochure to
be prominently displayed. Alert Cab provides
free cab rides home for patrons of on-premise
accounts who should not drive. Sponsored in
St. Louis County and City by Grey Eagle,
Lohr Distributing, Anheuser-Busch and the
service provider, Laclede Cab Company.
•
New Designated Driver
Driver Program Debuts
Using a full lineup of TV, radio, digital and
point-of-sale, Budweiser launched its new designated driver program ”Wanna Go Home With
Me Tonight? I’m the Designated Driver.”
With the branded scratch-off card and car
decal, it’s easy to show some love to everyone’s
favorite driver–the designated driver. And look
for the branded Facebook card to drive traffic to
the new Budweiser “Wanna Go Home With Me
Tonight?” Facebook page.
In addition to the point-of-sale materials in
retailer accounts, advertising is also running on
national and local television and radio stations.
Recent studies show that 148 million Americans have been designated drivers or have been
driven home by one.
Emergency Medical Technicians recently presented the Street Smart program at the National
Personnel Records Center on Page Avenue. Joe
McCluan, top, and Scott Neusch, left, work with
a soldier volunteer to explain the treatment of
accident victims. In the program sponsored by
Grey Eagle and Anheuser-Busch’s Department
of Corporate Social Responsibility, Street Smart
emphasizes the importance of wearing seat
belts and the dangers of drinking and driving.
3
Non-Alcohol Brands Bring New Sales Opportunities
Grey Eagle has distributed non-alcohol
brands for many years. These include O’Doul’s,
O’Doul’s Amber, Icelandic Glacial H2O water,
Busch NA and the biggest seller, Monster energy
drinks.
Monster brands, available in a variety of flavors, formulations and packages, are “monsters”
in the retail market, dominating the categories.
“Because Monster energy drinks do not contain
alcohol, we deliver them to locations that are not
licensed to sell beer or other alcohol products,”
said Jim Bannes, Vice President for Sales and
Marketing at Grey Eagle.
“Because we have the systems in place to efficiently deliver non-alcohol products in addition
to Anheuser-Busch beers, we consider adding
products that do not compete with our core beer
brands,” Mr. Bannes said.
Grey Eagle now sells an expanded portfolio
of non-alcohol drinks. These include Margaritaville Paradise Key Teas; Nestlé Nesquik,
Coffee-Mate and Juicy Juice; Jones Soda, Dad’s
Root Beer, Boylan Beverages and Sweet Leaf
Ice Teas.
Margaritaville Paradise Key Teas
Looking for a refreshing tropical escape from
your everyday? That’s exactly what you’ll find
with the new Margaritaville Paradise Key Teas.
The teas are brewed with all natural ingredients
and sweetened with a touch of pure cane sugar.
The products are from Anheuser-Busch.
The non-alcohol teas can be served chilled,
straight from the bottle or over ice to capture the
simple, pure, refreshing flavor of the islands.
Packaged in 12/16.9-ounce glass bottles,
Paradise Key Teas are available in four flavors:
Tropical Black Tea, Lemon Sweet Black Tea,
Citrus Green Tea and Diet Peach Red Tea.
Tea is the most consumed beverage in the
world following water and has an 80% household
penetration.
• The U.S. RTD Tea category grew over 18%
in 2007 to $2.8 billion dollars
• Annual growth of RTD Tea is projected to
average between 6-10% by 2012
• RTD tea category is projected to reach $3.6
billion wholesaler dollars by 2012
Nestlé Brands
Grey Eagle also now distributes Nestlé Nesquik flavored milk in both regular and fat-free
formulations and Nesquik Milk Shake.
• Nesquik is available in 12-packs of 16-ounce
bottles of Chocolate, Vanilla, Banana, Fat Free
Chocolate, Double Chocolate and Strawberry.
• 32-ounce bottles of Nesquik are available in
12-bottle cases of Chocolate and Strawberry.
• Nesquik Fat Free is also offered in 8-ounce
bottles.
• Nesquik Milk Shake is available in cases of
13.5-ounce bottles in Chocolate and Strawberry.
Grey Eagle also sells:
• Nestlé Coffee-Mate, the nation’s Number 1
Non-Dairy Liquid Creamer, in 16-ounce bottles
of French Vanilla and Hazelnut
• Nestlé Juicy Juice, the nation’s #1 shelf stable
juice brand, in 10-ounce bottles of Apple or Berry,
and in 8.4-ounce slim cans in Orange, Berry and
Apple (70% fruit and 30% sparkling water)
Jones Soda
Jones Soda available is 6-packs of 12-ounce
bottles of Strawberry Lime, Cream Soda, Berry
Lemonade and Green Apple; 24-bottle cases
of 12-ounce Blue Bubblegum and Fufu Berry,
and zero-calorie Jones Soda Zilch in 6-packs of
12-ounce Black Cherry, Pomegranate and Vanilla
Bean.
Dad’s Root Beer and Bubble Up
Dad’s Root Beer, America’s premium root
beer, is available in regular and diet versions in
12-ounce cans, 1 liter bottles and 20-ounce bottles.
Bubble Up is also available in the 20-ounce package.
• With four major brands generating 86% of
the sales, the category is missing an all-natural,
refreshing tea with true gulp-ability
As more consumers are looking for an alternative to soft drinks, ready-to-drink teas are
their preferred drink of choice. Margaritaville
Paradise Key Teas are unmatched among other
teas because of the powerful brand equity of
Margaritaville and their unique island flavors.
Point-of-sale materials including banners,
cooler stickers, shelf strips, display racks and
bins.
4
Boylan Beverages
Boylan authentic soda-pop made with pure cane
sugar are available in 6-packs of 12-ounce bottles
of Root Beer, Diet Root Beer, Black Cherry, Diet
Black Cherry, Cream, Orange Cream, Creamy
Red Birch and Ginger Ale. Boylan Mixers are
offered in 6-packs of 8-ounce bottles of Tonic,
Club and Ginger.
Boylan also produces Mash, a combination
of natural fruit essence, light sweetness and low
calories for someone looking to drink an alternative to water. It is available in cases of 20-ounce
bottles of Lemon Peal, Grape Fruit, Pomegranate
and Ripe Mango.
Sweet Leaf Iced Teas
Sweet Leaf Iced Teas use premium ingredients
to produce Original Sweet, Half & Half Lemonade, Mango Green Team, Lemon & Lime
Unsweet and Peach Diet Sweet, each available
in 20-ounce bottles.
Tilt Red Now Available
Tilt Red, a great-tasting, edgy malt beverage
delivering a bold punch of flavor, debuted in St.
Louis County in April.
Tilt Red is available
in cases of 4/6 pack
16-ounce cans that can
be sold as four-packs,
2 packs or single serve.
It contains 12% alcohol
by volume. Tilt Red’s
unique look stands out
on retailer shelves.
Progressive Adult Beverages, such as Tilt,
showed explosive 12 % growth in convenience
stores in 2009 and Tilt’s competitive pricing
strategy ensures Tilt Red moves quickly.
Impactful point-of-sale with a “Grab a Pair”
message reinforces brand attitude and highlights
a “2 for” marketing strategy.
Michelob Ultra Lime Cactus available in Slim Cans
This summer Michelob Ultra’s Lime Cactus
will be available in 12-packs on slim cans. The
cans are available from prior to Memorial Day
until Labor Day.
Ultra Lime Cactus is the Number 3 selling
fruit flavored beer in the United States. The
new slim can reinforces Michelob Ultra’s “smart
choice” position and allows consumers to enjoy
Lime cactus in more outdoor areas like the pool
or patio.
Catch the Busch
Fishing Promotion
Busch Fishing offers one of the most exciting fishing programs in years! Kevin Van Dam
headlines the program with a display topper
and a text-to-win fishing trip sweepstakes with
the grand prize being a fishing trip with the pro
fisherman.
A Kevin Van Dam competition jersey poster
will be a hit with retailers and consumers. A
cooler is great for display building and at fishing
events. Display enhancers include Busch coolers
and rod and reel kits.
The brand is excited to announce an all-new
sponsorship with the American Bass Anglers
Association, the grass-roots fishing organization.
Win Armstrong Jersey
in Ultra Tour Promotion
Bud Light Gets into Summer
With Port Paradise
Bud Light Port Paradise is back for another
bon voyage, bigger and better than ever.
This year’s promotion has two parts. The first
is an extensive sweepstakes program to win a
three-day cruise in the Caribbean complete with
a private concert by a major band. Last year the
Dave Matthews Band performed.
Grey Eagle will arrange on-premise events
to invite Bud Light consumers to enter to win
a trip. Off-premise displays will provide additional opportunities to enter, as will a Facebook
page and advertising on many on-line sites. Last
year’s program resulted in more than a billion
on-line impressions.
Entries will be accepted between June 15 and
August 17 with the cruise scheduled for October
23-26.
A second part of Bud Light Port Paradise is
an extensive list of point-of-sale materials. Port
Paradise III is here to get the party started.
Get ready for those Port Paradise on-premise
parties with an array of materials such as hammocks, palm trees, grass umbrellas and inflatable
lifesavers. A dimensional dock, beach floor mat
and bikini girl standup provide the foundation for
any off-premise display.
Cross-merchandising and take one coupons
lets consumers enjoy $8 savings on a wide variety
of all the necessities of summer parties before the
three summers holidays, Memorial day, Fourth of
July and Labor Day.
Bud Light Lime Brings A Summer State of Mind
Since its introduction, Bud Light Lime has
captured the imagination—and the palette—of
light beer drinkers. It is now available in draught
and 7-ounce bottles called Limeys.
Information Resources, Inc. (IRI) recently
released its list of 2009 top product launches,
with Bud Light Lime tabbed the No. 1 new beverage launch of 2009 and the No. 2 overall food/
beverage product launch of the year. Rankings
were based on new products experiencing their
first full sales year in 2009.
Bud Light Lime is a premium light beer
that combines the superior drinkability of Bud
Light with a splash of 100% natural lime flavor.
Whether you are out in the hot sun, throwing a
backyard bash or just in the mood for a change
of pace, Bud Light Lime is sure to quench your
thirst for something fresh, something new, and
something different. One sip and you’ll find the
summer state of mind. It’s in “The Lime.”
Lance Armstrong, the U.S. superstar of bicycle racing, will go for another Tour de France
victory and Michelob Ultra will be with him.
Armstrong, a spokesman for Michelob Ultra,
is the ultimate competitor and will be aiming for
his 8th Tour de France victory in July.
Michelob Ultra will support his effort with
its “Taste the Victory” promotion that features a
chance for consumers to win an official Michelob
Ultra jersey autographed by Armstrong through a
sweepstakes offer. Consumers enter via tear pad
take-one entry forms at retail locations.
Golfers Can Win Free
Play in Sweepstakes
Golfers in the St. Louis metropolitan area can
win free rounds of golf at area golf courses in a
Michelob Ultra sweepstakes that runs through
May.
Sweepstakes winners will receive a free
foursome at the 13 courses in the area managed
by Walters Golf. The courses are Whitmoor,
Stonewolf, Far Oaks, The Missouri Bluffs,
Pevely Farms, The Links at Dardenne, Bogey
Hills, Crescent Hills, Sunset Hills, Gateway
National, The Golf Course of Wentzville and
Normandie.
To enter the sweepstakes text Ultragolf to
839863 or visit www.absweeps.com/ultragolf.
The sweepstakes is open to residents of Missouri and Illinois who are 21 years or older.
The sweepstakes began May 1 and ends May
31, 2010.
Busch Light Offers
Ultimate Experience
Busch Light’s “Ultimate Experience” continues in 2010 with an exciting kayak adventure! A
dynamic display topper features an action shot of
kayakers. Consumers also have an opportunity to
win their own “ultimate experience” by entering a
text-to-win kayak trip sweepstakes at retail.
Delivering on the “Ice Cold Easy” message is
an over-sized cooler sticker featuring 38-degrees
thermometer graphics.
Craft Beer Growth Continues . . .
Widmer Brewing Company produces a Hefeweizen, or wheat beer, that is the top selling wheat
beer in the United States while Goose Island’s
312 Urban Wheat is the fifth largest selling wheat
beer.
(Continued from page 1)
“Today’s beer consumer is more educated
than in the past,” Mr. Berkbigler said. “While
they usually drink a major brand on a regular
basis, they also are more open to taste testing
craft brands. We know that they are serious about
knowing and appreciating craft beers.”
5
Ginger Wheat is part of
New Michelob Sampler Pack
Dragon Fruit Peach
Joins Michelob Ultra,
All to have 95 Calories
A new flavor has been added to the Michelob
Ultra brand and all Ultra products will soon have
only 95 calories.
Just in time to boost summer sales, Michelob Ultra is capitalizing on the explosion of
fruit-flavored beer with new Michelob Ultra
Dragon Fruit Peach.
This unique flavor is a slightly sweet
combination of exotic island fruit and hints
of tree-ripened peaches. It is packaged in 4/6
packs of longneck bottles.
According to IRI InfoScan, the fruit flavored beer category grew 16% in 2009.
Ultra brands are being reformulated to 95
calories as they continue to fill the thirst of those
adults with active lifestyles. The 95 calorie
alignment will allow the Ultra family to be advertised and marketed together, bringing greater
exposure and awareness for the entire Michelob
Ultra portfolio.
Updated point-of-sale and signmaking materials will accompany the change to 95 calories
which will occur in late May.
The Michelob Ultra family includes Ultra,
Ultra Amber, Ultra Lime Cactus, Ultra Pomegranate Raspberry and Ultra Dragon Fruit
Peach.
Bud Light Golden Wheat
Builds Momentum with
Summer Promotion
6
Millions of NCAA basketball fans saw Bud
Light Golden Wheat commercials, one of the
reasons the brand continues to gain momentum.
Now, the brand plans a strong summer promotion to further increase retailer sales and profits.
Summer time and Bud Light Golden Wheat
are both about hanging with friends outside and
enjoying unexpected moments. “Life Unscripted” from Bud Light Golden Wheat brings these
things together with sun soaked social imagery
and refreshing product shots.
Laid back, outdoor refreshment driven enhancers and a full set of point-of-sale materials
are used in combination with core brand identification elements to help kick start summer display
building and provide an outdoor refreshment
state of mind.
Building from last year’s success, Michelob
Brewing Co. returns with a sampler pack featuring four refreshing wheat beers for the spring and
summer seasons. Michelob Ginger Wheat is the
newest beer in the brewer’s growing collection of
styles and is available exclusively in the seasonal
sampler pack.
The 2010 Michelob Brewing Co. Spring/Summer Sampler Pack includes the all-new Michelob
Ginger Wheat, along with the return of year-round
favorites Shock Top Belgian White and Michelob
Dunkel Weisse, and the spring seasonal Hop
Hound Amber Wheat.
“We received a tremendous response to last
year’s sampler pack, as beer enthusiasts enjoyed
exploring the diversity within the wheat beer
style,” said Craig Heisner, Brewmaster, Michelob
Brewing Co. “With our sampler pack, longtime
wheat beer fans, as well as those just now growing to appreciate the style, have an opportunity to
sample four very distinct beers.”
• Michelob Ginger Wheat: A twist on the
classic unfiltered Belgian wheat ale, brewed with
wheat malt, citrus peels and spices, complemented
by a spicy ginger aroma and taste.
• Hop Hound Amber Wheat: An unfiltered
American amber wheat ale that delivers a hint of
subtle caramel sweetness.
• Shock Top Belgian White: An awardwinning unfiltered Belgian-style wheat ale with a
cloudy and light golden color, brewed with orange,
lemon and lime peels and coriander.
• Michelob Dunkel Weisse: An unfiltered
Budweiser Grilling –
It’s What We Do
Every summer, millions of Americans head
to the backyard to barbecue. And this year, Budweiser wants to be King of the Grill because “It’s
What We Do.”
With a full lineup of powerful point-of-sale
items, it’ll be easy to make summer sizzle.
Cross-merchandising offers include rebates on
purchases of fresh beef, pork, chicken, seafood,
Kingsford charcoal, KC Masterpiece BBQ sauces
and Marinades, Hidden Valley Ranch Dressing
and Johnsonville Brats, Igloo coolers and barbecue grills.
Besides heavy branding and grilling cues,
this program includes three distinct C.A.P.S. inserts that correspond to summer’s three holiday
weekends—Memorial Day, Fourth of July and
Labor Day.
German-inspired dark wheat ale with a malty
body and unmistakable clove and banana tones
from the unique Bavarian yeast strain.
“For Michelob Ginger Wheat, we took a
Belgian-style wheat ale and looked to Asian
cuisine for inspiration,” said Heisner. “The beer
has unmistakable ginger aromas on the nose and
crisp and spicy flavors on the tongue, without
overpowering the other citrus notes.”
The Michelob Spring/Summer Sampler Pack
is available through September in 24-packs
(six of each beer) and 12- packs (three of each
beer).
Bud Light Party Pack has
Perfect Mix for Summer
With the perfect mix of Bud Light, Bud Light
Lime and Bud Light Golden Wheat, the Bud
Light Party Pack has got something for everyone.
Kick off summer with this great new package
offering from America’s favorite beer.
The new Bud Light Party Pack is an 18-pack
of long-neck bottles featuring six-packs of the
three flavors that appeal to three distinctively
refreshing flavor profiles.
The package will be available from June 7
through July 18.
Anheuser-Busch Beers Earn Medals
in Two Beer Competitions
Anheuser-Busch beers won medals in two beer
competitions, The World Beer Cup in Chicago
and the Great American Beer Festival in Denver.
More than 640 breweries from 44 countries
entered a record-breaking 3,330 beers for the 2010
Brewers Association World Beer Cup, the world’s
largest commercial beer competition.
The award-winning beers included:
Michelob Pale Ale – Silver Medal, Classic
English-Style Pale Ale
Leffe Blonde – Bronze Medal, Belgian-Style
Blonde Ale or Pale Ale
Land Shark Lager – Bronze Medal, Australasian,
Latin American, or Tropical Style Light Lager
Redbridge – Bronze Medal, Gluten Free Beer
Budweiser Select and Redbridge won medals
at the Great American Beer Festival.
Budweiser Select won the Gold Medal for
American Style Light Lager. New point-of-sale
materials incorporate the Gold Medal honor
and the tagline “Select Award Winning Taste”
complements the brand’s “Full Flavor, 99 Calories” message.
Redbridge, Anheuser-Busch’s gluten-free
beer, won the Silver Medal. Persons with Celiac
Disease are allergic to wheat and gluten.
Redbridge is brewed from Sorgham and no
blending or mixing of the ingredients takes place
in order to preserve the beer’s purity throughout
the entire brewing process.
Mug
Dos Primos has opened at 11249 St. Charles
Rock Road in Bridgeton. Karen Delapaz is the
owner . . . Lefty’s, 1824 Brown Road in Overland, is under new ownership which has installed
a new kitchen featuring fantastic chicken wings.
Visit Jeff and Stephanie and try one of their many
Anheuser-Busch products. The location formerly
was Tropical Tim’s . . . Pueblo Nuevo’s has a
newly renovated and expanded bar at 7401 N.
Lindberg in Hazelwood.
PM BBQ brings a new flavor of food to the
Chesterfield Valley. Stop by 103 Chesterfield
Towne to meet Paul Lamers and and Mark Ruck
and enjoy great tasting BBQ, and a cold Bud
Light . . . Cheeburger Cheeburger, is a staple at
Chesterfield Mall. Now Howard Stoll is offering
his customers a new option at his fine diner—
beer. That’s right, not only can you enjoy an
amazing burger, but you can now wash it down
with cold Bud products.
Michelle’s Cafe, 104 S. Central in Eureka,
has put in a new bar . . . Larry Lampert and his
daughter Angie have moved Lampert’s Plush
Pig Barbecue, to 2309 Mcknight in Rock Hill
and sell only Anheuser-Busch products . . . Fred
Teutenberg has opened his first Fred’s Cheapo
Depot at 4334 Telegraph in South County and is
happy to provide Anheuser-Busch products and
other products to his loyal customers.
Quail Creek Golf Club, 6022 Wells in South
County, is teeing off by adding Bud Light, Bud
Select and Amber Bock on tap . . . Cusanelli’s
Restaurant, 705 Lemay Ferry in Lemay, has
added Budweiser to their draught menu . . .
Lindbergh & Ladue BP, 1 S Lindbergh in Creve
Coeur, is now featuring ice cold Anheuser-Busch
products.
Visit the newly remodeled Hucks’s Convenience Store, 10170 Manchester in Kirkwood, to
buy ice cold Anheuser-Busch products . . . Cheap
Cheap 14173 Manchester in West County, has
plenty of ice cold Anheuser-Busch beers in the
“Beer Cave” . . . Gabi’s Wine & Spirits, 14433
Manchester in Manchester is open and rarin’ to
sell Anheuser-Busch products
Helen Fitzgerald’s, 3660 South Lindbergh in
Sunset Hills, held its 7th annual St. Baldrick’s
Day fundraiser benefiting the Cardinal Glennon
Children’s Medical Center. Participants take
Shots
pledges to have their heads shaved and raised
more than $269,000 for cancer research . . . Brant
Baldanza and Jon Fogarty of The Corner Pub and
Grill, 13645 Big Bend in Valley Park, held their
3rd annual Backstoppers Charity Dinner Night.
They raised over $44,000 for this great charity.
The Corner Pub and Grill just opened its second
location at 15824 Fountain Plaza Drive in Chesterfield. It features Bud, Bud Light, Budweiser
Select, Amber Bock, Hop Hound, Bud Light
Golden Wheat, Bud Light Lime, Goose Island
312, Shock Top and Longhammer IPA on draught.
Prime Bar is open in West County Mall and
held a charity Grand Opening in March benefiting
the Leukemia and Lymphoma Society. It has Budweiser, Bud Light, Budweiser Select, Michelob
Ultra and Goose Island 312 on tap . . . OB Clark’s,
1921 South Brentwood in Brentwood, doubled
its number of draught beer taps from five to 10.
They feature Bud, Bud Light, Budweiser Select,
Michelob Ultra, Shock Top, Budweiser American
Ale, Bud Light Lime, Hop Hound and Bud Light
Golden Wheat . . . Double D recently moved to
1740 S. Brentwood in Brentwood and features ten
Anheuser-Busch beers on tap including Bass.
Nuts Bar and Grill, 5 Midland in Maryland
Heights, is now Anheuser-Busch exclusive on
draft serving Bud Light, Budweiser Select and
Amber Bock . . . Also featuring Amber Bock are
Bunker’s, 297 St. Francois in Florissant; Yesterday’s, 4412 Woodson Road in Woodson Terrace;
and TGIF Fridays, 1228 Lone Eagle in Bridgeton
. . . The Brewhouse, 12525 Bennington, celebrated its 27th anniversary in February and featured
great Anheuser-Busch specials. Congratulations
to Jim and Margret Lages . . .
TR Gater’s, 2778 Highway 67 North in Florissant, now features Bud, Bud Light, Shock Top, and
Amber Bock on tap in their expanded and remodeled location at 2778 N. Hwy 67 . . . Llywelyn’s,
17 Moody in Webster Groves, had added Goose
Island 312 and Goose Island Matilda to its draft
line-up. Matilda is a Belgium style Ale with a
slightly fruity aroma and a spicy yeast flavor.
EZ Pantry (previously Royal Food Mart) is
now open under new ownership. They are selling a wide variety of Anheuser- Busch products.
EZ Pantry is located at 10711 Margatehall Drive
in Bridgeton . . . Jim Saleh, owner of Overland
Syberg’s, 7802 Gravois in South County, celebrated its 30th anniversary on St. Patrick’s Day and received
a commemorative plaque. From left are Debbie Bunse, Rick Syberg, Joe Weber and Sally Syberg.
River City Casino General Manager Todd George
rides a Clydesdale Hitch wagon during the casino’s opening day ceremonies March 4.
Food Mart & Liquor, has officially retired. Jim
had owned Overland Food Mart for eight years.
In February Jim passed the torch to his son, Alex
Saleh, who is excited to take over the family store
located at 9603 Page.
Tigers Inn, 1149 N. Hwy 67 in Florissant,
now has Amber Bock on tap, replacing Miller
Lite . . . Gabi’s Liquor, 710 S New Florissant
in Florissant, is offering Goose Island Matilda,
Sofie, and Bourbon County Stout.
The Elk’s Lodge 2316, 16400 New Halls
Ferry in Florissant, has seen instant success
with Bud Select 55, selling over 50 cases in the
first 75 days . . . Gina’s Korner Pocket, 9944
Diamond Drive in North County, celebrated its
third anniversary March 26 with great AnheuserBusch bucket specials . . . Walmart, 10741 West
Florissant in Ferguson, is currently remodeling
to become a Supercenter without closing . . .
Serra’s Pizza, 12218 McKelvey in Maryland
Heights will celebrate its 25th anniversary in
June . . . Fucifino Cafe, 9369 Natural Bridge
in Berkeley, is now having a pool tournament
each Friday night, alternating between singles
and Jack and Jill formats.
Miso’s, 16N Meramec in Clayton, recently
expanded upstairs and added a bar . . . Applebee’s, 2301 Maplewood Common in Maplewood, recently added Shock draft . . . Rizzo’s,
1839 Dunn Road in North County. is now offering Taste of Florida and customers love it . .
. Grandview Convenience, 1711 Dunn Road in
Florissant, will celebrate its first anniversary in
June . . . Bandana’s BBQ, 10923 Olive in Creve
Coeur, recently opened and is Anheuser-Busch
exclusive on draught . . . Applebee’s, 11950 Olive
in Creve Coeur, televises all Saturday night UFC
fights and features Bud Light aluminum bottles
. . . Circle K, 10691 St. Charles Rock Road in
St. Ann, recently remodeled to accommodate a
large walk-in cooler featuring stacks of ice cold
Anheuser-Busch beers . . . VFW 4105, 410
Rue St. Francois in Florissant, held a benefit
in March and raised $8,000 for cancer patient
Adam Sturgeon.
Simple Simon Pizza opened at 6346 Telegraph Road in South County, and is AnheuserBusch draught exclusive . . . The Haus, a pizza
establishment located at 14815 Clayton Road in
Chesterfield, is now open and four of the five
draught taps are Anheuser-Busch . . . Longstreet
Grill, 127 Chesterfield Towne in Chesterfield,
celebrated its fifth anniversary on March 23 with
Budweiser family bucket specials all day . . . McCormick & Schmicks in West County Center in
Des Peres celebrated March To The Championship with Anheuser-Busch bucket specials during all games . . . Grant’s Farm, 10501 Gravois
Road in South County, opened in mid-April for
the 2010 season.
7
There’s a least one part of St. Louis County
where everyone seems to know everyone. They
went to school together from kindergarten
through high school and they live in the same
part of South County where they grew up.
And if they want to go out to have a good
time, drink a cold beer and enjoy good food,
they probably end up at Klipper’s, 189 Concord
Plaza, where owners John and Sue Klipsch will
welcome them to what John describes as “an
upscale sports bar. “
and sold it a year and a half later so John could
concentrate on his construction business. They
re-opened Klipper’s last year after a medical
problem prevented him from running the construction company. “I realized that I missed our
employees because they are fantastic,” John said.
“I also missed the customers because so many of
them are long-time friends or are new friends.”
Klipper’s has 25 employees and occupies
5,000 square feet, allowing John to seat almost
200 people. Klipper’s also offers a special events
Klipper’s is a Perfect Fit in South County
“We all grew up together and we’re friends,”
John said about many of his customers. “They
know we will make them feel at home and they
know they will get one of the great AnheuserBusch beers and delicious food at a fair price.”
John didn’t go to school with everyone
who walks in but
he knows most his
customers. He’s
from a family of
8 children and his
family all live in the
area. And if strangers walk in, they are
not strangers by the
time they leave.
“We’re fortunate to have a great
location in Concord
Plaza with plenty of
parking because we are at one end of the stores,”
John said. “Combine that with the large variety
of food we serve and everyday low prices on
beer, and you have a recipe for success.”
John and Sue bought the space four years ago
room that seats 40 in a banquet configuration and
that hosts events such as birthday parties, reunions
and receptions. There is no change for using the
banquet space and several area service clubs meet
there weekly or monthly.
Klipper’s is open normal hours during the
week but opens at 9 a.m. on Sundays for a breakfast buffet. “We get a lot of people coming in
before or after church,” John said. “We think the
buffet is one of the best values in town.”
The menu features appetizers, soups and
salads and entrees that include steaks, chicken
dishes, fish, pastas, burgers and a large selection
of other sandwiches and pizzas. Signature dishes
are a blackened chicken sandwich and a Tutto
Mare entrée. John said the excellent food is due
to great cooks.
John and Sue’s daughter Kimberly is a freshman at Missouri State University where John and
Sue met. “She’ll be home soon and working here,
serving our customers,” John said proudly.
Anheuser-Busch beers are on tap with the
best sellers being Bud Light, Budweiser Select,
Michelob Amber Bock and one of the Michelob
seasonal brews. Anheuser-Busch signage and
brewery memorabilia are situated throughout.
Sue and John Klipsch serve Anheuser-Busch
beers on tap at Klipper’s in South County.
“We know there have been changes at the
brewery but South County is the heart of Anheuser-Busch territory,” John said. “Our customers
order their favorites and they order Budweiser
and all the Anheuser-Busch brands.”