Why Clairol Professional?
Transcription
Why Clairol Professional?
Why Clairol Professional? www.clairolprofessional.co.uk Contents Our History ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� A little about us ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Color Collection Care Collection �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Styling Collection Perm Collection Education ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Salon Support Community ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 9 11 15 ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 7 13 ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Business Support 5 17 19 21 23 3 Our History 1931 The Clairol Company was established by Larry Gelb, a chemist from New York who set off to Europe to find a new product to launch in America. There he discovered a superior hair color product and instant oil shampoo tint, which he brought back to the US and forever changed the look of Americans. 1960’s In 1962, the first edition of the definitive «Clairol Professional Encyclopedia of Haircoloring» was published. Since then, generations of hairdressers have become master colorists with the aid of this authoritative reference on haircolor theory, products and application techniques. 1970’s The continual development of new categories of products created new coloring services for salons to offer their clients, including permanent haircolors with complete grey coverage, hair lightening products and toning colors. 1990’s Clairol Professional expanded its offerings and client base with the introduction of «Textures and Tones», a permanent haircolor line developed specifically to complement the skin tones of Africa-American women. 2000’s Clairol Professional continued its flair for innovation, proposing new technolgies in Premium crème, while scientists developed a method to reduce free radical damage and copper blocking to improve color uptake and hair-color quality. 2010’s Clairol Professional brought their expertise to more of the world with the launch of their full service portfolio in the Latin American and Asian salon markets. 5 A little about us At Clairol Professional, we believe in feel good beauty. A beauty that is for real life, for salon reality and real people. We believe in the power of collaborative communities, where everyone has something to contribute and share. And we believe that small things can bring moments of happiness. Our professional solutions are designed with people oriented salons in mind where the person matters as much as the look. For us, sparking happy moments in the community is what it’s all about. At Clairol Professional, there are four things that set us apart: Accessibility, Togetherness, Reliability and Transparency. Accessibility, because we believe professional beauty belongs to everyone. Togetherness because we feel things are at their best when we are working as a team. Reliability because your client’s happiness depends on the quality of your products and your services. And finally Transparency because we believe the secret to a healthy partnership, is no secrets at all. 7 Color Collection For long-lasting vibrant color Permanent Color Up to 100% grey coverage Demi-Permanent Color Intensive shine and vibrant color Blonding Powder Up to seven levels of lift OUR TECHNOLOGY even coverage color to the core lock-in Vitaflection Microspheres Locking color in the hair for vibrant and long-lasting color, the technology is the solution to the challenges of coloring hair. vibrant shine 9 Care Collection For instant results clients can see and feel Extra rich salon-exclusive formulas Ingredients such as avocado oil, ginger extract, hydrolyzed silk protein and almond oil Products that deliver scientifically proven instant results A prestige fragrance for a truly luxurious salon experience Color Radiance Impressive Volume Sun Spark For instant condition and protection of colored hair. For instant body and volume. For protection from sun damage. Visible Repair Curl Definer Scalp For instant repair and nourishment of damaged hair. For instant elasticity and bouncy curls. For a scalp in great condition. OUR TECHNOLOGY rich care smart care instant care RADIALUX MICRO-IONS Targeting care where it is needed most, our smart navigating Radialux MicroIons give scientifically-proven results for instantly shiny and healthy looking hair. Deep Moisture Sleek Smoother Specialist For instant moisture of dry hair. For visibly shiny, ultra-smooth hair that you control. For perfectly clean and prepared hair. lasting care 11 Styling Collection For long-lasting styling results transforming the client’s look Volume Shine Double the body of the hair from roots to tips, using premium mousses and lotions. Magnify the style and color and add extra shine with our highly concentrated serum, spray and cream. Sculpt Finish Create any shape adding texture and definition to the hair, using various product forms such as gels, waxes or creams. Lock the hair into place for up to 24h, using various hold level sprays. 5 hold levels Exclusive male line-up OUR TECHNOLOGY prepare volumize sculpt 3D-SculptTM Micro Polymers Technology The salon-exclusive 3D-Sculpt™ formulas contain tailored Micro Polymers, which will style the hair into the new desired condition to transform your clients’ look. finish 13 Perm Collection For full and flowing permed hair Cold Perm Reliable Cold Permanent lotion and neutralizer for long-lasting silky, smooth waves and curls. The salon-exclusive formula with Cationic.Silk technology is designed to treat the outside of the hair, protecting and conditioning it, for instantly visible results. Digital Perm Digital Perm Cream for soft, defined, natural-looking curls and waves. The salon-exclusive formula with Microionic.Silk technology is gentle on the hair, making it easier to comb, with long-lasting curls and waves that are easy to maintain. Straightening The salon-exclusive cream formula with Anionic.Silk Technology smoothens the hair for for noticeably easier styling. Reliable Straightening for guaranteed results and silky, smooth hair. 15 Education Learn it, Live it, Share it Our Education is designed with YOU IN MIND It is: Easily accessible Interactive and Intuitive Fun to use and ready-to-share Our Education is designed with YOUR SALON IN MIND It helps you: recommend more services inspire clients with new ideas gain valuable skills Learn about up-coming events and seminars at www.clairolprofessional.co.uk Tell us what you think! Join in the CONVERSATION at facebook.com/clairolprofessional 17 Business Support A salon is a place to make clients happy and beautiful. But it’s also a business aimed at delivering profit. To help you boost that business, Clairol Professional has identified the top 3 things that if increased by 10% can grow the spend per client by up to $27 a year: 1 Getting clients to return again and again 2 Motivating them to use more products and services 3 Attracting new clients And to help you hit these 3 targets, Clairol Professional provides you a few powerful tools: 1 Business education seminars 2 Tools to drive product sell-out 3 Geo-marketing tools to promote your salon Clairol Professional is one of the most experienced salon professional companies in the world with more than 60 years of heritage, expertise and research. With Clairol Professional, you and your clients are in good hands. 19 Salon Support 1 6 2 Permanent Display Appointment Cards 5 Banner 3 Apron 4 Mixing Corner Chart End Consumer Brochure 21 Community We think that collaboration and trustworthy partnerships are the keys to success. And we believe that you achieve your best when you are part of a collaborative community. To help you spark moments of happiness in your community, we are here to help you organize events such as: Neighborhood Fashion Days to celebrate the creations of your stylists and new looks of your clients In-Salon parties to welcome new clients and make new friends in the community Clairol Professional Ambassador Workshop to develop vital skills and enrich your customer’s experience visit after visit. 23