Why Clairol Professional?

Transcription

Why Clairol Professional?
Why Clairol
Professional?
www.clairolprofessional.co.uk
Contents
Our History
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A little about us
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Color Collection
Care Collection
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Styling Collection
Perm Collection
Education
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Salon Support
Community
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Business Support
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Our History
1931
The Clairol Company was established by Larry Gelb,
a chemist from New York who set off to Europe to find
a new product to launch in America. There he discovered
a superior hair color product and instant oil shampoo tint,
which he brought back to the US and forever changed
the look of Americans.
1960’s
In 1962, the first edition of the definitive «Clairol
Professional Encyclopedia of Haircoloring» was published.
Since then, generations of hairdressers have become
master colorists with the aid of this authoritative reference
on haircolor theory, products and application techniques.
1970’s
The continual development of new categories of products
created new coloring services for salons to offer their
clients, including permanent haircolors with complete grey
coverage, hair lightening products and toning colors.
1990’s
Clairol Professional expanded its offerings and client base
with the introduction of «Textures and Tones»,
a permanent haircolor line developed specifically to
complement the skin tones of Africa-American women.
2000’s
Clairol Professional continued its flair for innovation,
proposing new technolgies in Premium crème, while
scientists developed a method to reduce free radical
damage and copper blocking to improve color uptake
and hair-color quality.
2010’s
Clairol Professional brought their
expertise to more of the world with the
launch of their full service portfolio in the
Latin American and Asian salon markets.
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A little about us
At Clairol Professional, we believe in feel good beauty.
A beauty that is for real life, for salon reality and real people.
We believe in the power of collaborative communities,
where everyone has something to contribute and share.
And we believe that small things can bring moments of
happiness.
Our professional solutions are designed with people oriented
salons in mind where the person matters as much as the
look. For us, sparking happy moments in the community is
what it’s all about.
At Clairol Professional, there are four things that set us apart:
Accessibility, Togetherness, Reliability and Transparency.
Accessibility, because we believe professional beauty
belongs to everyone. Togetherness because we feel things
are at their best when we are working as a team. Reliability
because your client’s happiness depends on the quality of
your products and your services. And finally Transparency
because we believe the secret to a healthy partnership, is
no secrets at all.
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Color Collection
For long-lasting vibrant color
Permanent Color
Up to 100% grey coverage
Demi-Permanent Color
Intensive shine and vibrant color
Blonding Powder
Up to seven levels of lift
OUR TECHNOLOGY
even coverage
color to the core
lock-in
Vitaflection
Microspheres
Locking color in the hair for
vibrant and long-lasting
color, the technology is the
solution to the challenges
of coloring hair.
vibrant shine
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Care Collection
For instant results clients can see and feel
Extra rich salon-exclusive formulas
Ingredients such as avocado oil, ginger extract,
hydrolyzed silk protein and almond oil
Products that deliver scientifically proven instant results
A prestige fragrance for a truly luxurious salon experience
Color Radiance
Impressive Volume
Sun Spark
For instant condition and
protection of colored hair.
For instant body
and volume.
For protection from
sun damage.
Visible Repair
Curl Definer
Scalp
For instant repair and
nourishment of damaged hair.
For instant elasticity
and bouncy curls.
For a scalp in
great condition.
OUR TECHNOLOGY
rich care
smart care
instant care
RADIALUX
MICRO-IONS
Targeting care where it is
needed most, our smart
navigating Radialux MicroIons give scientifically-proven
results for instantly shiny and
healthy looking hair.
Deep Moisture
Sleek Smoother
Specialist
For instant moisture
of dry hair.
For visibly shiny, ultra-smooth
hair that you control.
For perfectly clean
and prepared hair.
lasting care
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Styling Collection
For long-lasting styling results transforming the client’s look
Volume
Shine
Double the body of the
hair from roots to tips,
using premium mousses
and lotions.
Magnify the style and color
and add extra shine with
our highly concentrated
serum, spray and cream.
Sculpt
Finish
Create any shape adding
texture and definition to
the hair, using various
product forms such as
gels, waxes or creams.
Lock the hair into place for
up to 24h, using various
hold level sprays.
5 hold levels
Exclusive male line-up
OUR TECHNOLOGY
prepare
volumize
sculpt
3D-SculptTM
Micro Polymers
Technology
The salon-exclusive 3D-Sculpt™ formulas
contain tailored Micro Polymers, which
will style the hair into the new desired
condition to transform your clients’ look.
finish
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Perm Collection
For full and flowing permed hair
Cold Perm
Reliable Cold Permanent lotion
and neutralizer for long-lasting
silky, smooth waves and curls.
The salon-exclusive formula with
Cationic.Silk technology is
designed to treat the outside of the
hair, protecting and conditioning it,
for instantly visible results.
Digital Perm
Digital Perm Cream for soft,
defined, natural-looking curls
and waves. The salon-exclusive
formula with Microionic.Silk
technology is gentle on the hair,
making it easier to comb, with
long-lasting curls and waves that
are easy to maintain.
Straightening
The salon-exclusive cream
formula with Anionic.Silk Technology
smoothens the hair for for
noticeably easier styling. Reliable
Straightening for guaranteed
results and silky, smooth hair.
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Education
Learn it, Live it, Share it
Our Education is designed with YOU IN MIND
It is:
Easily accessible
Interactive and Intuitive
Fun to use and ready-to-share
Our Education is designed with YOUR SALON
IN MIND
It helps you:
recommend more services
inspire clients with new ideas
gain valuable skills
Learn about up-coming events and seminars at
www.clairolprofessional.co.uk
Tell us what you think!
Join in the CONVERSATION at
facebook.com/clairolprofessional
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Business Support
A salon is a place to make clients happy and beautiful.
But it’s also a business aimed at delivering profit.
To help you boost that business, Clairol Professional has
identified the top 3 things that if increased by 10% can grow
the spend per client by up to $27 a year:
1 Getting clients to return again and again
2 Motivating them to use more products and services
3 Attracting new clients
And to help you hit these 3 targets, Clairol Professional
provides you a few powerful tools:
1 Business education seminars
2 Tools to drive product sell-out
3 Geo-marketing tools to promote your salon
Clairol Professional is one of the most experienced salon
professional companies in the world with more than 60 years
of heritage, expertise and research.
With Clairol Professional, you and your clients are
in good hands.
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Salon Support
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Permanent Display
Appointment Cards
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Banner
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Apron
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Mixing
Corner Chart
End Consumer
Brochure
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Community
We think that collaboration and trustworthy partnerships
are the keys to success. And we believe that you achieve
your best when you are part of a collaborative
community. To help you spark moments of happiness in
your community, we are here to help you organize
events such as:
Neighborhood Fashion Days to celebrate the creations
of your stylists and new looks of your clients
In-Salon parties to welcome new clients and make new
friends in the community
Clairol Professional Ambassador Workshop to develop vital
skills and enrich your customer’s experience visit after visit.
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