Greensboro / Winston-Salem / High Point

Transcription

1
Greensboro / Winston-Salem / High Point / Burlington
Radio Buyers Guide
Table Of Contents
Market Information…………………………..
3
Entercom Family of Radio Stations………..
4
Market Overview…………………………….
6
Market Data………………………………….
8
WJMH-FM…………………………………..
10
WKRR-FM…………………………………..
14
WKZL-FM…………………………………...
18
WMAG-FM……………………………………
22
WMKS-FM……………………………………
26
WPAW-FM……………………………………
30
WPTI-FM…………………………………...
34
WQMG-FM………………………………….
38
WSMW-FM…………………………………
42
WTQR-FM……………….…………………..
46
WVBZ-FM……………………………………
50
Top 5 stations per demographic group……
54
AQH/Ratings Table…………………………..
55
2
Market Information
Greensboro Market Radio Stations
Call Letters
Format
Frequency
Operated By
WPAW-FM
Country
93.1
Entercom
WQMG-FM
Urban Contemporary
97.1
Entercom
WJMH-FM
Rhythmic CHR
102.1
Entercom
WSMW-FM
Adult Contemporary
98.7
Entercom
WEAL-AM
Gospel
1510
Entercom
WPET -AM
Southern Gospel
950
Entercom
WTQR-FM
Country
104.1
Clear Channel
WMAG-FM
Adult Contemporary
99.5
Clear Channel
WVBZ-FM
Active Rock
100.3
Clear Channel
WMKS-FM
CHR
105.7
Clear Channel
WPTI-FM
News /Talk
94.5
Clear Channel
WKZL-FM
Pop CHR
107.5
Dick Broadcasting
WKRR-FM
Classic Rock
92.3
Dick Broadcasting
3
“Entercom’s Family of Radio Stations”
Persons 12+
M-SU 6a-12m
1
2
3
4
5
6
7
8
9
10
Station
Format
Avg. Share
WQMG-FM
Urban Adult Contemporary
WPAW-FM
Country
WMAG-FM
Adult Contemporary
WSMW-FM
Adult Contemporary
WJMH-FM
Rhythmic Contemporary Hit Radio
WTQR-FM
Country
WKRR-FM
Classic Rock
WVBZ-FM
Active Rock
WKZL-FM
Pop Contemporary Hit Radio
WMKS-FM
Contemporary Hits
10.6
8.8
8.8
8.7
7.6
7.0
5.0
3.9
3.9
2.9
Entercom’s “Family of Radio Stations” delivers an astounding 67% of all
consumer dollars spent in the Triad, representing over 10 Billion dollars of
monies spent on goods and services!
Entercom delivers 63% of the entire population of the Piedmont Triad every
week. That’s 837,600 of the 1,244,700 Triad residents!
Entercom delivers every demographic or psychographic customer you desire.
You can reach Male/Female, White, Black or Hispanic as well as the young,
middle age or mature consumer. Entercom provides a marketing partnership
with unparalleled diversity that mirrors the Triad population perfectly.
Entercom can give you massive reach or geo targeted marketing options. We
have the capability to customize our marketing solutions opportunities that
best suit YOUR needs. Our marketing scope goes beyond radio by offering
On-line radio, Social Media, Texting, Mobile Marketing or Direct to Consumer
Database Marketing that allows you to send coupons, generate customer
leads or grow your Facebook “Likes”.
Source: Arbitron PPM January 13, February 13, March 13 - 18+ and 6+ Monday- Sunday 6a-12m
Arbitron Retail Spending Power, Scarborough October 11-September 12
4
Each Entercom Brand Delivers Its Own Consumer Base
97.1 QMG (WQMG-FM) is the #1 rated radio station in the market. WQMG’s format
is Urban AC and delivers 72% of the African American audience in the Triad. 70% of
the Triad’s population is located in 3 counties, Guilford, Forsyth and Alamance. In
those counties 33% of the population is Black, a huge share of the market you are
missing if you are not using WQMG. Unlike a lot of radio stations, 97.1 QMG does not
have a competitor and there are very few options when targeting the black consumer
which delivers 24% of every retail dollar spent in the Piedmont Triad. WQMG delivers
the “Black Baby Boomer” like no one else can.
93.1 The Wolf (WPAW-FM) is the #2 ranked station in the Triad. WPAW’s format is
Country. “93.1 The Wolf” reaches nearly 1/4th of all people who live in the Triad. The
reach and results advertisers enjoy is why more businesses use WPAW as their #1
choice for radio marketing in the Triad. 75% of WPAW’s audience owns a home and
they deliver the 3rd most employed white collar workers in the market. They have
money to spend.
98.7 Simon (WSMW-FM) is the #3 ranked station in the market but it has the unique
distinction of being the Triad’s 2nd most listened to radio station in the market. Almost
everyone has a button on the dial for Simon. As a matter of fact one in every three
people listening to radio listens to Simon. Over 1/3 of Simon’s listeners earn in excess
of $75,000 a year and Simon is #1 with households that make in excess of $100,000
per year. Can you afford not to make Simon a part of your media plans?
102 JAMZ (WJMH-FM) is the #5 rated radio station in the market. WJMH is #1 in the
young Adult demo 18-34. WJMH’s format is Rhythmic CHR. WJMH’s median age is 26.
WJMH is ranked 4th with Adults 25-54 and 47% of their listeners are home owners
and have kids. These young consumers spend over 2 Billion dollars a year in the Triad.
They are a mobile consumer. This brand forming consumer is always on the go and
synced up to every electronic device imaginable making them tough to reach. Sync up
with them on 102 JAMZ .
Source: Arbitron PPM January 13, February 13, March 13 - 18+ and 6+ Monday- Sunday 6a-12m
Arbitron Retail Spending Power, Scarborough October 11-September 12
5
Greensboro – Winston Salem – High Point - Burlington
Percentage of Population by County:
County
Population
Percentage
Guilford
465,400
35.0
Forsyth
330,500
25.0
Alamance
144,000
10.7
Davidson
150,400
11.2
Randolph
132,000
9.8
Davie
39,000
2.9
Yadkin
35,400
2.6
Stokes
44,000
3.3
6
Radio Market Overview

The Greensboro/Winston-Salem/High Point/Burlington (The Triad) metro
survey area is comprised of eight counties: Alamance, Davidson, Davie,
Forsyth, Guilford, Randolph, Stokes and Yadkin Counties. The market is
located in Central North Carolina in a region termed the Piedmont.

The Triad population is 1,340,700 persons 6 and older. It is the 46th ranked
market based on Arbitron population data.

Almost 60% of the Triad population resides in Guilford and Forsyth
Counties. 32% of the combined population of Guilford and Forsyth County
are African-American. 98% of all African-Americans live in Guilford, Forsyth
and Alamance Counties, representing 292,400 people.

8.9% of the 6+ Triad population is Hispanic. Beginning in the Fall 2007
Arbitron survey a Hispanic designation was established. Hispanic is an
independent ethnic category no longer included in the “Other” designation.

There are 581,000 households in the Triad.

The median household income is $38,529 annually.

The median home value is $139,600.

54% of Adults 25 and older are college educated.

33% of the population is employed in a managerial position.

26% are employed as sales/office workers and 17% are employed in
service industries.

93% of Triad residents own an automobile.

87% drive to work, 9% carpool and 1% use public transportation.

The average commute time is 23 minutes one way.

There are 21 radio stations measured by Arbitron assigned to this market.

There are 6 over-the-air network television stations.

There are 6 daily newspapers in the Triad market.
7
Triad Market
(Greensboro / Winston-Salem / High Point / Burlington 1,328,600 Population)
Age Composition
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Gender Composition
16.0%
14.9%
14.8%
13.6%
13.6%
10.7%
7.9%
Male
48.0%
Female
52.0%
8.5%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
PPM Installed Persons
Black
23.1%
Other
67.9%
1,033 Portable People Meters are
installed in the Triad Metro Market.
The average daily in-tab is 872
meters.
Arbitron/TAPSCAN
Hispanic
9.0%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
35.0%
25.0%
Alamance
9.8%
Davidson
Randolph
11.7%
9.4%
Davie
3.1%
Source: All Arbitron data based on PPM Winter 2013 Persons 6+ M-Sun 6a-12m
Yadkin
Stokes
2.6%
3.3%
8
Triad Market
(Greensboro / Winston-Salem / High Point / Burlington 1,328,600 population)
Retail Spending Power
Retail Group
Profession
24.5%
Annual Total
33.9%
9.1%
5.7%
12.0%
9.7%
12.3%
9.6%
Building / Home Improvement
$89,038,000
Health/Personal Care
$1,290,055,000
Food / Beverage
$1,644,098,000
Automotive Dealers
$3,535,354,000
0.0%
Clothing
$766,626,000
Furniture
$1,318,447,000
Food Services
$1,737,463,000
Blue Collar
White Collar
Production/Transportation/Matl Mvng
Construction/Extraction/maintenance
Sales/Office
Service
Professional/Related Occupations
Management/Business/Financial Ops
Scarborough
Arbitron/TAPSCAN
10.0%
Household Income
20.0%
30.0%
40.0%
Education
25.0%
20.0%
19.7%
20.0%
College Grad
18.3%
15.2%
15.0%
14.0%
12.9%
10.0%
24.7%
Some College
28.5%
HS Grad
34.8%
5.0%
Less than HS
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
0.0%
100k+
10.0%
20.0%
30.0%
40.0%
Scarborough
Scarborough
Own or Rent Residence
80.0%
12.0%
72.2%
Under 18 In The Home
70.0%
60.8%
60.0%
60.0%
50.0%
40.0%
40.0%
24.9%
30.0%
20.0%
17.1%
20.0%
2.9%
10.0%
Other
0.0%
0.0%
Own
Scarborough
Rent
14.9%
7.2%
No
One
Two
Three+
Scarborough
Source: All Scarborough data based on Adults 18+ Scarborough Release 2 2012 Oct. 11 - Sep. 12
9
WJMH-FM
102.1 FM
Rhythmic CHR
Music Description: The Hip-Hop Station. Plays
only the most current top testing Hip-Hop music.
“Santillion and the Wild Out Wake Up Show”
Core Artists: Drake, Trey Songz, Lil’ Wayne, Rick
Ross, Chris Brown and Nicki Minaj.
Owner: Entercom Communications
GM/VP: Brent Millar
336-387-7141
DOS: Lisa Powell
336-387-7146
GSM: Greg Pendergrass
336-387-7156
GSM: Cyndi Byrom
336-387-7169
7819 National Service Road, Suite 401
Greensboro, NC 27409
336-605-5200
10
PPM Winter ‘13 Arbitron/Scarborough Highlights
 102 Jamz has 264,400 weekly listeners.
 63% of 102 Jamz listeners are between the ages of 18
and 44.
 51% of 102 Jamz listeners are female and 49% are
male.
 60% of 102 Jamz listeners are Black, 34% are White and
6% are Hispanic.
 67% of 102 Jamz listeners earn $35K-$100K annually.
 47% of 102 Jamz listeners are college educated.
 47% of 102 Jamz listeners are homeowners.
 54% of 102 Jamz households have children in the home.
 72% of 102 Jamz listeners live in Guilford and
Forsyth Counties.
11
WJMH-FM 102.1
(Hip-Hop)
Age Composition
Gender Composition
30.0%
Female
49.6%
24.7%
25.0%
22.2%
20.0%
Male
50.4%
16.4%
13.5%
15.0%
9.0%
10.0%
6.1%
5.2%
5.0%
2.9%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Audience Share Trends
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Other
33.9%
6+
Hispanic
5.9%
Black
60.2%
Arbitron/TAPSCAN
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
7.4%
8.8%
7.4%
7.9%
8.3%
8.4%
12+
7.5%
8.8%
7.5%
7.9%
8.4%
8.5%
18-34
14.3%
16.8%
15.6%
15.5%
16.9%
15.9%
18-49
10.2%
11.8%
10.5%
11.3%
12.5%
11.7%
25-54
6.6%
7.8%
6.2%
7.3%
8.6%
8.3%
35-64
4.1%
4.6%
3.6%
4.6%
4.9%
4.7%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
44.5%
27.3%
Alamance
7.5%
Davidson
Randolph
9.4%
2.7%
Davie
1.1%
Yadkin
Stokes
2.5%
5.0%
(264,400 P6+ CUME listeners)
12
WJMH-FM 102.1
(Hip-Hop)
Duplication
60.0%
Profession
34.3%
30.9%
55.0%
10.8%
8.0%
11.6%
15.4%
12.3%
7.1%
50.0%
40.0%
34.0%
33.0%
32.0%
30.0%
0.0%
20.0%
10.0%
0.0%
WQMG-FM
WKZL-FM
WMKS-FM
WMAG-FM
Arbitron
10.0%
20.0%
30.0%
40.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
Household Income
Education
35.0%
30.0%
28.9%
27.9%
College Grad
18.6%
25.0%
Some College
20.0%
27.9%
15.5%
15.0%
12.7%
10.8%
HS Grad
44.4%
10.0%
4.1%
5.0%
Less than HS
9.1%
0.0%
Under
25k-35k
$25k
Scarborough
35k-50k
50k-75k 75k-100k
100k+
0.0%
60.0%
45.0%
40.0%
20.0%
7.9%
0.0%
Own
Scarborough
20.0%
30.0%
40.0%
50.0%
Scarborough
47.1%
10.0%
Rent
Other
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
46.0%
28.4%
15.2%
10.5%
No
One
Two
Three+
Scarborough
13
WKRR-FM
92.3 FM
Classic Rock
Music Description: Classic Rock 92, “Two Guys
Named Chris”.
Core Artists: Aerosmith, Boston, Eric Clapton,
Doors, Eagles, Daughtry, Led Zeppelin, Lynyrd
Skynyrd, Kid Rock, Steve Miller, Queen, Pink Floyd,
AC/DC, Fleetwood Mac and Van Halen
Owner: Dick Broadcasting
GM/VP: Bruce Wheeler
336-274-8042
GSM: Jennifer Hart
336-274-8042
LSM: Anita Greenland
336-274-8042
One 92 E. Lewis St.
336-274-8042
14
 Rock 92 has 231,200 weekly listeners.
 61% of Rock 92 listeners are between the ages of 25
and 54.
 59% of Rock 92 listeners are male and 41% are female.
 91% of Rock 92 listeners are White.
 73% of Rock 92 listeners earn $35K+ annually.
 56% of Rock 92 listeners are college educated.
 76% of Rock 92 listeners are homeowners.
 39% of Rock 92 households have children in the home.
 71% of Rock 92 listeners live in Guilford, Forsyth
and Davidson Counties.
15
WKRR-FM 92.3
(Classic Rock)
Age Composition
Gender Composition
23.7%
25.0%
21.0%
Female
41.3%
20.0%
16.2%
15.0%
13.4%
10.0%
5.0%
7.0%
8.1%
6.5%
3.9%
Male
58.7%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Black
4.7%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Hispanic
4.6%
Other
90.7%
Arbitron/TAPSCAN
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
5.1%
4.5%
4.1%
4.6%
4.8%
4.8%
12+
5.2%
4.6%
4.2%
4.7%
4.9%
4.9%
18-34
4.9%
4.3%
3.3%
3.4%
3.1%
2.5%
18-49
5.0%
4.6%
4.2%
5.2%
5.2%
4.8%
25-54
5.8%
5.5%
4.6%
6.1%
6.2%
6.1%
35-64
5.8%
5.2%
5.2%
6.2%
7.1%
7.4%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
30.1%
25.2%
Alamance
8.4%
Davidson
Randolph
15.3%
11.2%
Davie
4.3%
Yadkin
Stokes
4.0%
1.3%
16
WKRR-FM 92.3
(Classic Rock)
Duplication
Profession
25.6%
70.0%
48.6%
62.0%
7.3%
9.4%
60.0%
50.0%
20.2%
45.0%
8.6%
39.0%
40.0%
39.0%
30.0%
14.5%
13.9%
0.0%
20.0%
10.0%
0.0%
WSMW-FM
WMAG-FM
WTQR-FM
WVBZ-FM
Arbitron
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
Household Income
Education
25.0%
College Grad
20.3%
20.0%
18.7%
17.4%
25.0%
18.0%
16.9%
Some College
31.4%
15.0%
10.0%
HS Grad
8.8%
Less than HS
5.0%
6.8%
0.0%
0.0%
Under
25k-35k
$25k
Scarborough
35k-50k
50k-75k 75k-100k
10.0%
20.0%
30.0%
40.0%
100k+
Scarborough
80.0%
36.7%
75.9%
70.0%
61.2%
60.0%
60.0%
50.0%
40.0%
40.0%
30.0%
20.1%
20.0%
17.2%
20.0%
4.0%
0.0%
Own
Scarborough
Rent
Other
16.4%
5.2%
10.0%
0.0%
No
One
Two
Three+
Scarborough
17
WKZL-FM
107.5 FM
Pop Contemporary Hit Radio
Music Description: The #1 New Music Station,
The “Murphy in the Morning Show “, namesake
Jack Murphy is no longer with WKZL.
Core Artists: Jay-Z, Ke$ha, Lady GaGa, Kelly
Clarkson, Kings of Leon, Lincoln Park, Owl City,
Black Eyed Peas , John Mayer, Daughtry and
Rihanna.
Owner: Dick Broadcasting
GM/VP: Bruce Wheeler
336-274-8042
GSM: Jennifer Hart
336-274-8042
LSM: Anita Greenland
336-274-8042
One 92 E. Lewis St.
336-274-8042
18
PPM Winter’13 Arbitron/Scarborough Highlights
 WKZL has 299,400 weekly listeners.
 58% of WKZL listeners are between the ages of 18 and 44.
 55% of WKZL listeners are female and 45% are male.
 73% of WKZL listeners are White, 17% Black and 10%
Hispanic.
 64% of WKZL listeners earn over $35k annually.
 56% of WKZL listeners are college educated.
 66% of WKZL listeners are homeowners.
 55% of WKZL households have children in the home.
 60% of WKZL listeners live in Guilford and Forsyth
Counties.
19
WKZL-FM 107.5
(Pop Contemporary Hit Radio)
Age Composition
Gender Composition
25.0%
19.3%
20.0%
Female
55.3%
19.1%
Male
44.7%
15.0%
10.0%
19.8%
12.1%
11.8%
8.7%
5.9%
5.0%
3.2%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Black
16.8%
Hispanic
10.4%
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Other
72.8%
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
4.5%
4.2%
4.9%
4.3%
4.1%
4.6%
12+
4.4%
4.1%
4.5%
4.0%
4.0%
4.4%
18-34
6.4%
5.7%
7.1%
6.9%
7.5%
8.7%
18-49
6.2%
5.1%
6.1%
5.6%
5.6%
6.1%
25-54
4.7%
4.4%
5.0%
4.0%
3.7%
4.2%
35-64
3.9%
3.6%
3.8%
2.9%
2.7%
2.8%
Arbitron/TAPSCAN
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
37.8%
22.4%
Alamance
9.6%
Davidson
Randolph
9.2%
8.8%
Davie
3.0%
Yadkin
Stokes
2.3%
7.0%
20
WKZL-FM 107.5
(Pop Contemporary Hit Radio)
Duplication
Profession
60.0%
25.9%
53.0%
43.4%
50.0%
45.0%
6.0%
6.6%
44.0%
40.0%
14.3%
13.3%
15.7%
13.4%
35.0%
30.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
20.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
10.0%
0.0%
WMKS-FM
WMAG-FM
WSMW-FM
WPAW-FM
Arbitron
Household Income
Education
25.0%
19.9%
College Grad
19.8%
20.0%
24.9%
17.8%
16.4%
13.5%
15.0%
Some College
30.6%
12.7%
10.0%
HS Grad
5.0%
Less than HS
0.0%
31.6%
12.9%
0.0%
Under
25k-35k
$25k
Scarborough
35k-50k
50k-75k 75k-100k
80.0%
66.0%
60.0%
28.7%
20.0%
5.3%
0.0%
Own
Scarborough
20.0%
30.0%
40.0%
Scarborough
40.0%
10.0%
100k+
Rent
Other
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
45.0%
26.8%
17.9%
10.3%
No
One
Two
Three+
Scarborough
21
WMAG-FM
99.5 FM
Adult Contemporary
Music Description: Best Variety of Yesterday and
Today. Lora and Chris - Mornings
Core Artists: Kelly Clarkson, Michael Buble, Colbie
Caillet, Maroon 5, Elton John, Eagles, Rob Thomas and
James Taylor.
Owner: Clear Channel Communications
GM: Kim Pyle
336-822-2000
GSM: Bobby Tatum
336-822-2000
GSM: Rob Garner
336-822-2000
2-B PAI Park
336-822-2000
22
 WMAG has 465,300 weekly listeners.
 66% of WMAG listeners are over the age of 35.
 54% of WMAG listeners are female and 46% are male.
 74% of WMAG listeners are White, 17% are Black and 10%
Hispanic.
 70% of WMAG listeners earn $35K+ annually.
 63% of WMAG listeners are college educated.
 76% of WMAG listeners are homeowners.
 40% of WMAG households have children in the home.
 71% of WMAG listeners live in Guilford, Forsyth and
Randolph County.
23
WMAG-FM 99.5
(Adult Contemporary)
Age Composition
20.0%
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
17.7%
Gender Composition
18.2%
15.0%
Female
53.7%
15.8%
14.3%
9.4%
5.4%
4.2%
Male
46.3%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/Scarborough
Ethnic Composition
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Black
16.5%
Hispanic
9.9%
Other
73.5%
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
7.4%
8.2%
12.7%
9.7%
7.4%
8.2%
12+
7.5%
8.0%
12.8%
9.8%
7.4%
8.3%
18-34
6.0%
7.1%
9.3%
8.2%
5.9%
7.2%
18-49
7.3%
7.2%
10.7%
8.7%
6.3%
6.8%
25-54
7.9%
8.2%
12.6%
10.1%
7.4%
8.3%
35-64
9.1%
9.6%
14.5%
11.8%
8.8%
9.3%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
36.6%
22.7%
Alamance
11.1%
Davidson
Randolph
10.3%
12.1%
Davie
2.1%
Yadkin
Stokes
2.6%
2.4%
24
WMAG-FM 99.5
Duplication
Profession
50.0%
45.0%
24.8%
44.0%
41.0%
8.0%
5.3%
40.0%
35.0%
30.0%
30.0%
30.0%
14.3%
11.5%
16.0%
10.8%
29.0%
25.0%
20.0%
0.0%
10.0%
15.0%
5.0%
0.0%
WTQR-FM
WPAW-FM
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
10.0%
WSMW-FM
20.0%
WKZL-FM
Arbitron
Scarborough
Household Income
Education
25.0%
20.5%
20.0%
17.7%
15.3%
15.1%
14.3%
15.0%
College Grad
31.4%
Some College
31.1%
17.0%
HS Grad
10.0%
5.0%
Less than HS
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
7.8%
0.0%
100k+
Scarborough
10.0%
20.0%
30.0%
40.0%
Scarborough
80.0%
29.7%
75.7%
70.0%
60.5%
60.0%
60.0%
50.0%
40.0%
40.0%
30.0%
20.4%
19.3%
20.0%
20.0%
3.9%
0.0%
Own
Scarborough
Rent
Other
14.0%
6.2%
10.0%
0.0%
No
Scarborough
One
Two
Three+
25
WMKS-FM
105.7 FM
Contemporary Hits
Music Description: The Triad’s Home for Hit Music
Core Artists: Lady GaGa, Black Eyed Peas, Jay
Sean, Rhianna, Akon, Pussycat Dolls, Jay-Z and
Ke$ha.
GM: Kim Pyle
336-822-2000
GSM: Bobby Tatum
336-822-2000
GSM: Rob Garner
336-822-2000
2-B PAI Park
336-822-2000
26
 WMKS has 259,000 weekly listeners.
 61% of 105.7 FM listeners are between the ages of 18
and 44.
 61% of 105.7 FM listeners are female and 39% are
male.
 70% 105.7 FM listeners are white, 20% are Black,
and 10% are Hispanic,
 54% of 105.7 FM listeners earn over $35K-$75K annually.
 60% of 105.7 FM listeners are college educated .
 64% of 105.7 FM listeners are homeowners.
 52% of 105.7 FM households have children in the home.
 68% of 105.7 FM listeners live in Guilford, Forsyth and
Davidson Counties.
27
WMKS-FM 105.7
(Contemporary Hits)
Age Composition
Gender Composition
25.0%
21.6%
19.2%
20.0%
Male
39.4%
14.6%
15.0%
10.0%
Female
60.6%
19.8%
9.4%
8.5%
4.2%
5.0%
2.6%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Black
19.8%
Other
70.3%
Hispanic
9.9%
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
3.9%
3.5%
3.7%
3.4%
3.7%
3.4%
12+
3.6%
3.2%
3.3%
3.3%
3.5%
3.3%
18-34
6.0%
5.4%
5.9%
5.2%
5.9%
5.8%
18-49
4.8%
4.2%
4.4%
3.9%
4.4%
4.1%
25-54
3.8%
3.5%
3.5%
2.9%
3.1%
2.9%
35-64
2.5%
2.1%
2.2%
2.1%
2.4%
2.1%
Arbitron/TAPSCAN
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
30.1%
27.4%
Alamance
8.4%
Davidson
Randolph
10.9%
4.1%
Davie
4.6%
Yadkin
Stokes
4.6%
10.0%
Source: All Arbitron data based on PPM Winter 2013 Persons 6+ M-Sun 6a-12m (259,000 P6+ CUME listeners)
28
WMKS-FM 105.7
(Contemporary Hits)
Duplication
Profession
70.0%
26.8%
61.0%
44.1%
60.0%
5.9%
7.1%
50.0%
40.0%
40.0%
16.2%
13.8%
13.1%
14.8%
40.0%
40.0%
30.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
20.0%
Blue Collar
White Collar
Sales/Office
Service
10.0%
0.0%
WKZL-FM
WMAG-FM
WSMW-FM
WTQR-FM
Arbitron
Scarborough
Household Income
25.0%
Education
22.6%
21.4%
20.0%
College Grad
18.3%
15.0%
12.8%
12.3%
12.5%
10.0%
26.6%
Some College
33.3%
HS Grad
32.5%
5.0%
Less than HS
7.5%
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
0.0%
100k+
Scarborough
10.0%
20.0%
30.0%
40.0%
Scarborough
80.0%
60.0%
63.9%
50.0%
60.0%
47.9%
40.0%
40.0%
30.5%
30.0%
22.6%
17.7%
20.0%
20.0%
5.6%
0.0%
Own
Scarborough
Rent
Other
11.7%
10.0%
0.0%
No
One
Two
Three+
Scarborough
29
WPAW-FM
93.1 FM
Fresh Country
Music Description: 93.1 The Wolf plays more than
50 minutes of Fresh Country every hour. “Chuck
and Leanne and the Wake Up With The Wolf Show”
Core Artists: Carrie Underwood, Rascal Flatts,
Toby Keith, Tim McGraw, Jason Aldean, Direks
Bentley, Kenny Chesney, Billy Currington, Keith
Urban, Brad Paisley, Sugarland, Miranda Lambert
and The Zac Brown Band.
GM/VP: Brent Millar
336-387-7141
DOS: Lisa Powell
336-387-7146
336-387-7156
GSM: Cyndi Byrom
336-387-7169
336-605-5200
30
 93.1 The Wolf has 319,500 weekly listeners.
 61% of 93.1 The Wolf listeners are 25 to 64.
 52% of 93.1 The Wolf listeners are female, 48% are male.
 91% of 93.1 The Wolf listeners are White, 6% are Black
and 4% are Hispanic.
 72% of 93.1 The Wolf listeners earn $35K+ annually.
 52% of 93.1 The Wolf listeners are college educated.
 75% of 93.1 The Wolf listeners are homeowners.
 44% of 93.1 The Wolf households have children in the home.
 93.1 The Wolf listeners live throughout the Triad.
31
WPAW-FM 93.1
(Fresh Country)
Age Composition
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Gender Composition
16.8%
16.1%
13.8%
14.3%
Female
51.5%
13.7%
Male
48.5%
11.1%
6.6%
7.6%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Black
5.5%
Hispanic
4.1%
Other
90.5%
Arbitron/TAPSCAN
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
10.8%
10.1%
8.5%
8.6%
9.1%
8.4%
12+
11.0%
10.2%
8.4%
8.6%
9.0%
8.3%
18-34
7.9%
8.2%
8.6%
8.2%
6.7%
6.1%
18-49
6.5%
6.4%
6.3%
6.4%
7.1%
6.6%
25-54
7.2%
6.9%
6.2%
6.5%
7.2%
7.2%
35-64
12.0%
10.9%
7.8%
9.3%
9.8%
9.3%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
32.9%
19.5%
Alamance
13.4%
Davidson
Randolph
10.0%
11.7%
Davie
3.5%
Yadkin
Stokes
3.0%
5.9%
32
WPAW-FM 93.1
(Fresh Country)
Duplication
60.0%
Profession
56.0%
22.7%
43.2%
50.0%
45.0%
7.1%
7.1%
43.0%
16.0%
8.2%
12.2%
14.9%
40.0%
32.0%
30.0%
0.0%
20.0%
0.0%
WSMW-FM
WMAG-FM
20.0%
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
10.0%
WTQR-FM
10.0%
WKZL-FM
Arbitron
Household Income
Education
25.0%
19.5%
20.0%
15.0%
17.4%
14.7%
College Grad
19.1%
16.0%
Some College
13.4%
10.0%
HS Grad
5.0%
Less than HS
0.0%
28.9%
39.6%
8.0%
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
10.0%
20.0%
30.0%
40.0%
50.0%
100k+
Scarborough
Scarborough
80.0%
23.5%
75.1%
60.0%
56.1%
50.0%
60.0%
40.0%
40.0%
30.0%
20.4%
4.5%
10.0%
Other
0.0%
0.0%
Own
Scarborough
Rent
18.9%
20.0%
20.0%
18.6%
6.4%
No
One
Two
Three+
Scarborough
33
WPTI-FM
94.5 FM
News/Talk
Program Description: Rush Radio
Core Artists: The Morning Rush, Rush Limbaugh,
Glenn Beck, Jason Lewis, Coast to Coast and The
Schnitt Show.
GM: Kim Pyle
336-822-2000
GSM: Bobby Tatum
336-822-2000
GSM: Rob Garner
336-822-2000
2-B PAI Park
336-822-2000
34
 94.5 Rush Radio has 104,900 weekly listeners.
 63% of 94.5 Rush Radio listeners are 45+ in age.
 63% of 94.5 Rush Radio listeners are male, 37% are female.
 89% of 94.5 Rush Radio listeners are White, 8% are Black
 51% of 94.5 Rush Radio listeners earn $35K-75K annually.
 58% of 94.5 Rush Radio listeners are college educated.
 83% of 94.5 Rush Radio listeners are homeowners.
 35% of 93.1 Rush Radio households have children in the home.
 59% of 94.5 Rush Radio listeners live Guilford and Forsyth Counties.
35
WPTI-FM 94.5
(News/Talk)
Age Composition
Gender Composition
23.6%
25.0%
21.8%
20.0%
Female
37.1%
18.0%
17.1%
15.0%
10.8%
10.0%
5.0%
4.3%
Male
62.9%
2.5%
1.9%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Black
8.4%
Hispanic
3.1%
Other
88.5%
Arbitron/TAPSCAN
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
3.0%
3.0%
2.4%
2.2%
2.3%
2.3%
12+
3.1%
3.1%
2.5%
2.3%
2.4%
2.3%
18-34
0.8%
0.7%
0.4%
0.4%
0.8%
0.7%
18-49
1.9%
1.8%
1.1%
1.2%
1.2%
1.3%
25-54
2.8%
2.9%
2.1%
1.9%
1.8%
1.8%
35-64
3.7%
4.0%
2.8%
2.3%
2.4%
2.3%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
29.4%
29.6%
Alamance
4.8%
Davidson
Randolph
17.4%
13.6%
Davie
2.2%
Yadkin
Stokes
1.0%
1.8%
36
WPTI-FM 94.5
(News/Talk)
Duplication
38.0%
40.0%
Profession
37.0%
30.3%
40.7%
35.0%
28.0%
30.0%
10.2%
13.4%
13.0%
6.6%
14.7%
13.0%
26.0%
25.0%
20.0%
15.0%
0.0%
10.0%
0.0%
WSMW-FM
WKRR-FM
WPAW-FM
Arbitron
Household Income
30.0%
20.0%
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
5.0%
WMAG-FM
10.0%
Education
26.6%
24.8%
College Grad
25.0%
20.0%
16.5%
31.2%
Some College
26.5%
13.4%
15.0%
11.2%
10.0%
HS Grad
35.7%
7.5%
Less than HS
5.0%
0.0%
6.6%
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
10.0%
20.0%
30.0%
40.0%
100k+
Scarborough
Scarborough
100.0%
70.0%
83.4%
64.6%
60.0%
80.0%
50.0%
60.0%
40.0%
40.0%
30.0%
15.1%
20.0%
20.0%
1.6%
10.0%
Other
0.0%
0.0%
Own
Scarborough
Rent
13.9%
17.5%
4.0%
No
One
Two
Three+
Scarborough
37
WQMG-FM
97.1 FM
Urban Adult Contemporary
Music Description: The Best R&B, Old School from the
70’s, 80’s, 90’s and today.
“The Tom Joyner Morning Show”
Core Artists: Luther Vandross, Alicia Keys, Kirk
Franklin, Mary Mary, Brian McKnight, Michael Jackson
and Mary J. Blige.
GM/VP: Brent Millar
336-387-7141
DOS: Lisa Powell
336-387-7146
336-387-7156
GSM: Cyndi Byrom
336-387-7169
336-605-5200
38
 WQMG has 261,500 weekly listeners.
 78% of WQMG listeners are between the ages of 18-64.
 58% of WQMG listeners are female and 42% are male.
 79% of WQMG listeners are Black, 17% are White and
4% are Hispanic.
 53% of WQMG listeners earn over $35K annually.
 50% of WQMG listeners are college educated.
 51% of WQMG listeners are homeowners.
 44% of WQMG households have children in the home.
 79% of WQMG listeners live in Guilford and
Forsyth Counties.
39
WQMG-FM 97.1
(Urban Adult Contemporary)
Age Composition
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
16.6%
15.3%
15.9%
Gender Composition
Female
57.5%
16.9%
Male
42.5%
13.2%
8.6%
8.1%
5.3%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
Scarborough
65+
Scarborough
Ethnic Composition
Hispanic
4.4%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Other
16.7%
Black
78.9%
Scarborough
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
11.0%
10.8%
9.8%
10.5%
10.4%
10.2%
12+
11.0%
10.8%
10.1%
10.5%
10.3%
10.2%
18-34
7.2%
8.6%
8.2%
9.5%
9.4%
8.3%
18-49
9.8%
10.5%
10.3%
10.7%
10.0%
9.5%
25-54
11.7%
11.5%
11.4%
11.3%
10.9%
10.7%
35-64
13.0%
12.7%
12.5%
12.4%
11.6%
11.7%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
49.5%
29.8%
Alamance
8.4%
Davidson
Randolph
6.0%
3.3%
Davie
2.5%
Yadkin
Stokes
0.1%
0.4%
40
WQMG-FM 97.1
(Urban Adult Contemporary)
Duplication
60.0%
Profession
31.2%
30.6%
55.0%
14.0%
50.0%
3.7%
40.0%
10.6%
13.6%
13.1%
6.9%
34.0%
27.0%
30.0%
23.0%
0.0%
10.0%
20.0%
0.0%
WMAG-FM
WSMW-FM
WKZL-FM
Arbitron
40.0%
Scarborough
Household Income
35.0%
30.0%
Blue Collar
White Collar
Sales/Office
Service
10.0%
WJMH-FM
20.0%
Education
31.5%
30.0%
College Grad
23.5%
25.0%
20.0%
20.3%
Some College
15.6%
29.8%
13.1%
15.0%
9.3%
10.0%
7.0%
HS Grad
39.0%
5.0%
Less than HS
10.9%
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
100k+
0.0%
Scarborough
10.0%
20.0%
30.0%
40.0%
50.0%
Scarborough
60.0%
Under 18 In the Home
60.0%
50.7%
56.2%
46.5%
50.0%
40.0%
40.0%
30.0%
20.0%
19.2%
20.0%
Own
Scarborough
Rent
9.6%
2.9%
10.0%
Other
0.0%
0.0%
15.0%
No
Scarborough
One
Two
Three+
41
WSMW-FM
98.7 FM
Adult Contemporary
Music Description: Top Hits from the 60’s to
Today!. “We Play Everything”. Home of the “No
Repeat Work Week!” and the “Simon Says GET UP
Show” in the morning.
Core Artists: Artists from Def Leppard to Michael
Jackson , Aerosmith, Duran Duran, The Eagles to
Prince and Pat Benatar.
GM/VP: Brent Millar
336-387-7141
DOS: Lisa Powell
336-387-7146
336-387-7156
GSM: Cyndi Byrom
336-387-7169
336-605-5200
42
 98.7 Simon has 418,500 weekly listeners.
 69% of Simon listeners are between the ages of 25-64.
 45% of Simon listeners are female and 55% are male.
 79% of Simon listeners are White, 7% are Hispanic
and 15% are Black.
 54% of Simon listeners earn over $50K annually.
 62% of Simon listeners are college educated.
 73% of Simon listeners are homeowners.
 48% of Simon households have children in the home.
 68% of Simon listeners live in Guilford, Forsyth and
Davidson Counties.
43
WSMW-FM 98.7
Age Composition
Gender Composition
25.0%
21.7%
20.0%
Female
45.3%
18.0%
14.1%
15.0%
Male
54.7%
14.8%
10.8%
10.7%
10.0%
5.8%
5.0%
4.1%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Black
14.6%
Hispanic
6.9%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Other
78.5%
Arbitron/TAPSCAN
Forsyth
33.7%
23.3%
Alamance
11.0%
NOV12
DEC12
JAN13
FEB13
MAR13
7.5%
6.9%
7.1%
7.6%
8.4%
8.8%
12+
7.8%
7.0%
7.3%
7.6%
8.6%
9.1%
18-34
4.5%
3.6%
4.8%
4.7%
4.7%
4.7%
18-49
7.1%
6.3%
6.9%
7.0%
7.7%
8.6%
25-54
8.3%
7.8%
8.3%
8.4%
9.0%
9.4%
35-64
10.1%
10.0%
9.9%
10.6%
12.2%
13.0%
Arbitron/TAPSCAN
County Composition
Guilford
OCT12
6+
Davidson
Randolph
11.3%
9.8%
Davie
3.1%
Yadkin
Stokes
3.6%
4.1%
44
WSMW-FM 98.7
Duplication
Profession
27.2%
60.0%
50.0%
46.3%
8.5%
8.3%
49.0%
37.0%
40.0%
34.0%
15.2%
10.4%
16.4%
14.8%
32.0%
30.0%
0.0%
10.0%
20.0%
0.0%
WTQR-FM
WKRR-FM
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
10.0%
WMAG-FM
20.0%
WKZL-FM
Arbitron
Scarborough
Household Income
Education
25.0%
15.0%
19.4%
19.3%
20.0%
17.3%
College Grad
14.3%
Some College
32.8%
12.1%
10.0%
HS Grad
5.0%
31.7%
Less than HS
0.0%
Under
25k-35k
$25k
Scarborough
35k-50k
50k-75k 75k-100k
6.2%
0.0%
100k+
10.0%
20.0%
30.0%
40.0%
Scarborough
80.0%
29.2%
17.5%
73.0%
60.0%
51.6%
50.0%
60.0%
40.0%
40.0%
30.0%
22.4%
22.7%
16.7%
20.0%
20.0%
4.3%
10.0%
Other
0.0%
0.0%
Own
Scarborough
Rent
9.3%
No
One
Two
Three+
Scarborough
45
WTQR-FM
104.1 FM
Country
Music Description: Q Country – The New Q104.1
New Country
Core Artists: Kenny Chesney, Keith Urban, Rascal
Flatts, Jason Aldean, Zac Brown Band, Blake
Shelton, Lady Antebellum, Montgomery Gentry,
Rodney Atkins, Tim McGraw and Brad Paisley
GM: Kim Pyle
336-822-2000
GSM: Bobby Tatum
336-822-2000
GSM: Rob Garner
336-822-2000
2-B PAI Park
336-822-2000
46
 WTQR has 347,900 weekly listeners.
 51% of WTQR listeners are between the ages of 25 and
54.
 50% of WTQR listeners are female and 50% are male.
 91% of WTQR listeners are White, 6% are Black and
3% are Hispanic.
 65% of WTQR listeners earn $35K+ annually.
 48% of WTQR listeners are college educated .
 74% of WTQR listeners are homeowners.
 47% of WTQR households have children in the home.
 59% of WTQR listeners live in the western counties of
Forsyth, Davidson, Davie, Yadkin and Stokes.
47
WTQR-FM 104.1
(Country)
Age Composition
20.0%
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Gender Composition
18.8%
Female
50.2%
17.5%
15.1%
Male
49.8%
12.4%
10.9%
10.0%
8.3%
7.1%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Black
6.1%
Hispanic
3.4%
Other
90.5%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
26.1%
20.3%
Alamance
5.4%
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
7.9%
7.9%
7.4%
7.4%
7.0%
7.7%
12+
7.7%
7.6%
7.5%
7.2%
7.0%
7.5%
18-34
8.3%
8.6%
7.4%
7.8%
7.1%
8.3%
18-49
8.7%
8.8%
8.0%
7.4%
7.1%
7.5%
25-54
8.9%
8.4%
7.9%
7.1%
7.0%
7.0%
35-64
7.4%
6.9%
7.0%
6.0%
6.5%
6.6%
Arbitron/TAPSCAN
Davidson
Randolph
17.7%
9.4%
Davie
6.2%
Yadkin
Stokes
5.1%
9.7%
48
WTQR-FM 104.1
(Country)
Duplication
Profession
60.0%
20.7%
52.0%
38.1%
50.0%
45.0%
7.1%
5.8%
41.0%
13.8%
7.5%
10.7%
13.6%
40.0%
32.0%
30.0%
0.0%
20.0%
0.0%
WSMW-FM
WMAG-FM
20.0%
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
Scarborough
10.0%
WPAW-FM
Arbitron
10.0%
WKZL-FM
Household Income
Education
25.0%
20.0%
19.6%
17.6%
College Grad
18.1%
15.7%
15.5%
Some College
13.6%
15.0%
10.0%
23.0%
HS Grad
5.0%
39.8%
Less than HS
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
12.2%
0.0%
100k+
Scarborough
10.0%
20.0%
30.0%
40.0%
50.0%
Scarborough
80.0%
25.0%
73.8%
60.0%
53.3%
50.0%
60.0%
40.0%
40.0%
30.0%
20.4%
20.6%
20.0%
20.0%
5.6%
0.0%
Own
Scarborough
Rent
Other
17.2%
9.0%
10.0%
0.0%
No
One
Two
Three+
Scarborough
49
WVBZ-FM
100.3 FM
Active Rock
Music Description: Active Rock
Core Artists: Shinedown, Linkin Park, Nickelback,
Chevelle, Godsmack, Slipknot, Mudvayne, Disturbed,
Seether, Korn, and Alice in Chains.
GM: Kim Pyle
336-822-2000
GSM: Bobby Tatum
336-822-2000
GSM: Rob Garner
336-822-2000
2-B PAI Park
336-822-2000
50
 The Buzz has 214,900 weekly listeners.
 61% of the Buzz’s listeners are between the ages
of 25 and 54.
 59% of the Buzz’s listeners are male and 41% are female.
 86% of the Buzz’s listeners are White, 8% are Black
 60% of the Buzz’s listeners earn $50K+ annually.
 63% of the Buzz’s listeners are college educated.
 67% of the Buzz’s listeners are homeowners.
 53% of the Buzz’s households have children in the home.
 65% of the Buzz’s listeners live in Guilford, Forsyth and
Davidson Counties.
51
WVBZ-FM 100.3
(Active Rock)
Age Composition
Gender Composition
30.0%
Female
41.1%
24.7%
25.0%
20.6%
20.0%
15.7%
15.4%
15.0%
10.0%
5.0%
7.8%
7.7%
4.7%
Male
58.9%
3.3%
0.0%
6-11 12-17 18-24 25-34 35-44 45-54 55-64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Black
8.2%
Hispanic
5.5%
Other
86.3%
Arbitron/TAPSCAN
OCT12
NOV12
DEC12
JAN13
FEB13
MAR13
6+
4.4%
4.5%
4.1%
3.7%
4.0%
3.7%
12+
4.4%
4.6%
4.2%
3.8%
4.1%
3.8%
18-34
7.2%
7.1%
6.3%
4.7%
5.1%
5.4%
18-49
6.5%
6.4%
5.6%
5.2%
5.6%
5.0%
25-54
5.7%
5.8%
5.0%
5.0%
5.5%
4.8%
35-64
3.9%
4.2%
4.0%
4.1%
4.5%
3.6%
Arbitron/TAPSCAN
County Composition
Guilford
Forsyth
32.6%
19.1%
Alamance
10.0%
Davidson
Randolph
13.0%
11.7%
Davie
3.1%
Yadkin
Stokes
3.5%
7.1%
52
WVBZ-FM 100.3
(Active Oriented Rock)
Profession
Duplication
70.0%
35.1%
61.0%
41.3%
60.0%
50.0%
44.0%
43.0%
10.8%
13.3%
13.7%
11.0%
14.8%
12.8%
42.0%
40.0%
30.0%
0.0%
20.0%
10.0%
0.0%
WMAG-FM
WTQR-FM
30.0%
40.0%
50.0%
Blue Collar
White Collar
Sales/Office
Service
10.0%
WSMW-FM
20.0%
WKRR-FM
Arbitron
Scarborough
Household Income
Education
35.0%
28.9%
30.0%
College Grad
21.5%
25.0%
20.0%
Some College
17.9%
16.1%
15.0%
12.6%
41.0%
14.5%
HS Grad
9.9%
31.2%
10.0%
5.0%
Less than HS
6.3%
0.0%
Under
$25k
25k-35k
35k-50k
50k-75k 75k-100k
0.0%
100k+
Scarborough
80.0%
67.0%
60.0%
40.0%
26.0%
20.0%
7.0%
0.0%
Scarborough
20.0%
30.0%
40.0%
50.0%
Scarborough
Own
10.0%
Rent
Other
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
47.1%
26.2%
17.5%
9.2%
No
One
Two
Three+
Scarborough
53
Entercom Radio Stations Represent an impressive 78%
of the Top 3 Stations in Key Primary Demographics.
Demo
#1
#2
#3
#4
#5
Adults 18-34
WJMH
WQMG
WTQR*
WKZL*
WMAG
Adults 18-49
WJMH
WQMG
WSMW
WTQR
WMAG
Adults 25-49
WQMG
WJMH
WSMW
WMAG
WPAW
Adults 25-54
WQMG
WSMW
WMAG
WJMH
WPAW
Adults 35-64
WSMW
WQMG
WMAG
WPAW
WKRR
Women 18-34
WJMH
WQMG
WKZL
WMAG
WTQR
Women 18-49
WQMG
WJMH
WMAG
WKZL*
WTQR*
Women 25-49
WQMG
WMAG
WJMH
WTQR
WKZL
Women 25-54
WQMG
WMAG
WTQR
WJMH
WSMW
Women 35-64
WMAG
WQMG
WPAW
WSMW*
WTQR*
Men 18-34
WJMH
WPAW*
WVBZ*
WQMG**
WTQR**
Men 18-49
WJMH
WSMW
WPAW
WQMG
WKRR*
Men 25-49
WSMW
WJMH
WPAW
WQMG*
WKRR
Men 25-54
WSMW
WQMG
WJMH
WKRR
WPAW
Men 35-64
WSMW
WQMG
WPAW
WKRR
WMAG
Most Recent Arbitron PPM releases March 2013, February 2013 , January 2013
Greensboro / High Point / Winston-Salem Metro
Entercom
Monday – Sunday 6am – 12 midnight Shares
Subscribing Commercial stations only
* Denotes tie, ** Denotes tie
Clear Channel
Dick Broadcasting
Entercom Radio – “The Results You Expect . . . The Service You Deserve”
54
Average Quarter Hour Persons / Rating Table
Station
18-34
25-54
35-64
WJMH-FM
4,100 AQH
1.3 Rating
4,100 AQH
0.7 Rating
2,400 AQH
0.4 Rating
WKRR-FM
800 AQH
0.2 Rating
3,100 AQH
0.5 Rating
3,500 AQH
0.6 Rating
WKZL-FM
2,000 AQH
0.6 Rating
2,100 AQH
0.4 Rating
1,400 AQH
0.2 Rating
WMAG-FM
1,800 AQH
0.6 Rating
4,400 AQH
0.8 Rating
5,100 AQH
0.9 Rating
WMKS-FM
1,400 AQH
0.4 Rating
1,600 AQH
0.3 Rating
1,100 AQH
0.2 Rating
WPAW-FM
1,700 AQH
0.5 Rating
3,600 AQH
0.6 Rating
4,800 AQH
0.8 Rating
WPTI-FM
200 AQH
0.1 Rating
900 AQH
0.2 Rating
1,200 AQH
0.2 Rating
WQMG-FM
2,300 AQH
0.7 Rating
5,600 AQH
1.0 Rating
6,000 AQH
1.0 Rating
WSMW-FM
1,200 AQH
0.4 Rating
4,600 AQH
0.8 Rating
6,100 AQH
1.1 Rating
WTQR-FM
2,000 AQH
0.6 Rating
3,600 AQH
0.6 Rating
3,200 AQH
0.6 Rating
WVBZ-FM
1,300 AQH
0.4%
2,600 AQH
0.5 Rating
2,100 AQH
0.4 Rating
AQH = Average Quarter Hour / :15 minute person reach PPM Winter 2013-Sun 6a-12m
Rating = % of the population reached in given demo and daypart
55
Radio More Powerful Than Ever

Greensboro / Winston-Salem / High Point

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