DECA CONNECTS

DECA CONNECTS
The Competitive Events to the Classroom
Vision 2012
By 2012 DECA will offer a comprehensive competitive events program fully aligned with the national curriculum
standards in the career clusters of Business Management and Administration Finance, Hospitality, and Marketing.
The realignment will be accomplished by using a systematic implementation strategy based on the
comprehensive competitive events framework adopted by the DECA Inc. Board of Directors in April of 2008.
Designing the Comprehensive Competitve Events Framework
The comprehensive competitive events framework was developed by a blue ribbon commission
of leaders in career and technical education. The framework creates a strategic vision for
transforming the competitive events program to offer competitive events at each of the four
tiers (Business Administration Core, Cluster Core, Pathway, and Career Specialties).
Six curriculum planning levels within each tier:
1. Prerequisite
4. Supervisor
2. Career Sustaining
5. Manager
3. Specialist
6. Owner
Specific components of the Comprehensive Competitive Events Framework include:
1. The specific academic and technical content to be addressed by competitive events at each tier,
2. Competitive event models (individual series events, case studies, business plans, research reports,
etc.) appropriate for each tier,
3. Integration of comprehensive exams at each tier, thereby reducing the number of unique comprehensive exams making and them easier to manage,
4. A formula for determining the number of events in each cluster based on student career interest,
5. An analysis of current event offerings to identify the possible changes that will be necessary to
implement the framework and
6. An implementation schedule to complete the transition in three years.
Academic and Technical Content
The National Curriculum Standards for Business Management and Administration, Finance, Hospitality, and
Marketing will be the source for the specific academic and technical content used in DECA’s competitive events
at each tier. The standards for Business Management and Administration, Finance, and Marketing were developed by MarkED as part of the States Career Cluster Project led by the National Association of State Directors of
Career and Technical Education (NASDCTEc). The Hospitality Standards are currently under development.
All standards are based on input from business and industry. The standards are organized into four tiers based
on levels of specificity. Each tier identifies content by instructional area, performance elements and performance indicators. Curriculum planning levels (prerequisite, career-sustaining, specialist, supervisor, manager,
and owner) are also identified for each performance indicator.
Alignment with Course of Study
By aligning the competitive events with the four tiers in the National Curriculum Standards, the competitive events framework will allow teachers to integrate competitive events into typical sequences
of instruction and course offerings for each career cluster.
Typical Course Sequences (titles)
Career Cluster
Tier 1
Tier 2
Tier 3
Tier 4
Business Administration Core Career Cluster Core
Career Cluster Pathways
Career Specialties
Business Management
Principles of Business
Foundations of
Course focusing on
Courses unique to
and Administration
and Marketing
Management and
Management and
elements of individual
Administration
Administration pathways
pathways
a. Administrative Services
b. Information Management
c. Operations
Finance
Principles of Business
Foundations of
Courses Focusing on Finance Pathways
and Marketing
Finance a. Accounting
b. Banking
c. Business Finance
d. Securities & Investment
Hospitality
Principles of Business
Foundations of
Courses focusing on Hospitality Pathways
and Marketing
Hospitality a. Restaurant and Food Service
b. Hotel & Lodging
c. Sports & Entertainment
Marketing
Principles of Business
Foundations of
Courses focusing on Marketing Pathways
and Marketing
Marketing a. Marketing Communications
b. Merchandising
c. Personal Selling
Comprehensive Competitive Events Framework
The comprehensive competitive events framework is designed to be a planning tool for revising and
restructuring the competitive events program over the 2009 to 2012 period. The implementation of
changes in the competitive events program will be phased in during this time period by the board of
directors based on additional input from competitive events committees addressing each aspect of the
framework. The framework will guide but not dictate the process.
The chart below reflects the projected competitive event models and content area of event that constitute
the framework.
Tier 1 Business Administration Core
Curriculum Standards Tiers Competitive Events Models Projected Content
(Number and Titles TBD)
Tier 1 New Model
Administration and Management
Business Administration Core
(One on One Interviews)
Finance
Hospitality
Marketing
New Model
(To be determined) Administration and Management
Finance
Hospitality
Marketing
Business Administration Core (proposed)
Two competitive events for each cluster that are based on the Business Administration Core plus
a limited number of performance indicators relating to career awareness in each cluster. The
performance indicators would be drawn from the Prerequisite (PQ) + Career-Sustaining (CS) +
Specialist (SP) curriculum planning levels. To focus the events on first-year students, we recommend that the scope of the events advance from district to state/provincial to national.
The district and state/provincial events would focus on Prerequisite (PQ) + Career-sustaining (CS) with the national events including both of these levels plus Specialist (SP).
Four events (one in each cluster) would use a new model of competition that uses a
comprehensive exam and one career interview. The interview would involve questioning by a businessperson covering career awareness in the specific cluster and the
Business Administration Core skills. These events would be in the following content
areas:
a. Business Administration and Management
b. Finance
c. Hospitality
d. Marketing
Four events would involve the same performance indicators but would be structured
similarly to DECA’s Quiz Bowl. Two to three students would form a team and compete
against other teams in their cluster.
a. Business Administration and Management
b. Finance
c. Hospitality
d. Marketing
Tier 2 Career Cluster Core
Curriculum Standards Tiers Competitive Events Models Projected Content
(Number and Titles TBD)
Tier 2
Team Decision Making
2 in Administration and Career Cluster Core
Management
2 in Finance
3 in Hospitality
2 in Marketing
Research Administration and Management
Finance
Hospitality
Marketing
Cluster Core (proposed)
Two to four events will be developed in each cluster based on the Tier 2 Cluster Core performance indicators. These events would include the curriculum planning levels of Prerequisite (PQ) + Career-Sustaining
(CS) + Specialist (SP).
The following competitive event models and content areas are examples and should be reviewed in the
context of the states’ implementation to make sure they align with the overall curriculum model.
Content areas and competitive events models include:
1. The Team Decision-making Competitive Events format would be used for events in the
following content areas.
Administration and Management
a. Business Law and Ethics
b. Administration
Finance
a. Financial Analysis
b. Investment
Hospitality
a. Hospitality Services
b. Travel and Tourism
c. Sports and Entertainment
Marketing
a. Buying and Merchandising
b. Internet Marketing
2. The Research Competitive Events format would be used for events in the
following content areas (clusters):
Administration and Management
Finance
Hospitality
Marketing
Tier 3 Career Cluster Pathways
Curriculum Standards Tiers Competitive Events Models Projected Content
(Number and Titles TBD)
Tier 3
Individual Series Events
Career Cluster Pathways
3 in Administration and
Management
3 in Finance
3 in Hospitality
3 in Marketing
Prepared Presentation Events Administration and Management
Finance
2 in Hospitality
3 in Marketing
Pathway
There are 19 identified career pathways in the four clusters under consideration. The ultimate goal is to
offer competitive events in each pathway. Some of the pathways may not have sufficient enrollment to
justify competitive events at the pathway level for high school students. Other pathways can be addressed by competitive events that can apply to multiple pathways. DECA also has a history of multiple
competitive event models at the pathway level. Taking all of those variables into consideration, the
framework recommends the following:
The pathway events should be offered using the Series Event format and the Prerequisite (PQ)
+Career-Sustaining (CS) +Specialist (SP) curriculum planning levels. The competitive event models and content area are examples and should be reviewed in the context of the states’ implementation to make sure they align with the overall curriculum model.
1. Individual Series Events
For the Business Administration and Management Cluster
a. Administrative Services
b. Business Information
c. Operations Management
For the Finance Cluster
a. Accounting
b. Banking Services
c. Business Finance
For the Hospitality Cluster
a. Restaurant and Food Service
b. Hotel and Lodging
c. Sports and Entertainment
For the Marketing Cluster*
a. Marketing Communications
b. Merchandising
c. Personal Selling
*Additional events in this area may be needed based on enrollment.
2. Prepared Presentation Events should be included in the following pathways
For the Marketing Cluster*
a. Marketing Communications
b. Merchandising
c. Personal Selling
For the Finance Cluster
a. Securities and Investment
For the Hospitality Cluster
a. Hotel and Lodging
b. Sports and Entertainment
Tier 4 Career Specialties and Organization, Leadership and Management
Curriculum Standards Tiers Competitive Events Models Projected Content
(Number and Titles TBD)
Tier 4
Career Specialties and
Business Plans (entrepreneurship) All Career Clusters and Pathways
Organization, Leadership
and Management
On-line competition
Chapter Projects
Tier 4 Career Specialties and Organization, Leadership, and Management
The competitive events framework to this point has focused high school events on the Prerequisite (PQ) +Career-Sustaining (CS) +Specialist (SP) curriculum planning levels excluding
most supervisory, management and owner levels. While this is a realistic approach for most
students, there is interest in and application for events that explore clusters and pathways
using management higher-level performance indicators. Examples include Business
Plans, Business Research and chapter projects. The committee believes these events offer students an opportunity to apply and extend their classroom training. The following competitive event models and content area are recommended in this catagory:
Business Plans (entrepreneurship)
1. Creating a New Business
2. Creating an International Business
3. Creating a Franchise Business
4. Creating an Internet Business
On-line Competition
1. The Stock Market Game
2. Virtual Business Challenge
3. Virtual Sports Challenge
Chapter Projects
1. Community Service
2. Entrepreneurship Promotion Plan
3. Learn and Earn
4. Financial Literacy Promotion Plan
Analysis of Current Event Offerings
Current Event List
Proposed Content Areas (Titles and Number of Events TBD)
Business Administration Core Events
(New Competitive Event Model)
Business Management and Administration
• Business Management and Administration
One-on-One
• Business Management and Administration
Career Bowl
Finance
• Finance One-on-One
• Finance Career Bowl
Hospitality
• Hospitality One-on-One
• Hospitality Career Bowl
Marketing
• Marketing One-on-One
• Marketing Career Bowl
Individual Series Events
Individual Series Events
Business Management and Administration
• No events currently
Finance
• Accounting Applications
Hospitality
• Restaurant and Food Service Management
• Hotel and Lodging Management
• Sports and Entertainment Marketing
• Quick Serve Restaurant Management
Marketing
• Marketing Management
• Retail Merchandising
• Apparel and Accessories Marketing
• Automotive Services Marketing
• Business Services Marketing
• Food Marketing
Business Management and Administration
• Administration Services
• Business Information
• Operations Management
Finance
• Accounting
• Banking Services
• Business Finance
Hospitality
• Restaurant and Food Service
• Hotel and Lodging
• Sports and Entertainment
Marketing
• Marketing Communications
• Merchandising
• Apparel and Accessories Marketing
• Personal Selling
Management Team Decision Making Events
Management Team Decision Making Events
Business Management and Administration
• Business Law and Ethics
Finance
• Financial Analysis
Hospitality
• Hospitality Services
• Sports and Entertainment Marketing
• Travel and Tourism Marketing
Marketing
• Buying and Merchandising
• Internet Marketing
Business Management and Administration
• Business Law and Ethics
• Administration
Finance
• Financial Analysis
• Investment
Hospitality
• Hospitality Services
• Sports and Entertainment Marketing
• Travel and Tourism Marketing
Marketing
• Buying and Merchandising
• Internet Marketing
Analysis of Current Event Offerings
Current Event List
Proposed Content Areas (Titles and Number of Events TBD)
Marketing Research Events
Business Management and Administration
• No events currently
Finance
• Business and Financial Services Marketing Research
Hospitality
• Hospitality and Recreation Marketing Research
Marketing
• General Marketing Research
• Retail Marketing Research
Marketing Research Events
Business Management and Administration
• Business Administration and Management
Marketing Research
Finance
• Finance Marketing Research
Hospitality
• Hospitality Marketing Research
Marketing
• Marketing Research
Chapter Team Events
• Financial Literacy Promotion Project
• Community Service Project
• Entrepreneurship Promotion Project
• Learn and Earn Project
• Creative Marketing Project
• Public Relations Project
• DECA Quiz Bowl
Chapter Team Events
• Financial Literacy Promotion Project
• Community Service Project
• Entrepreneurship Promotion Project
• Learn and Earn Project
Business Management and Entrepreneurship Events
• Entrepreneurship Written
• International Business Plan
• Internet Marketing Plan
• Entrepreneurship Participating – Franchise Business
• Entrepreneurship Participating –
Independent Business
Online Events
• Stock Market Game
• Virtual Business Challenge – Retail
• Virtual Business Challenge - Sports
Marketing Representative Events
Business Management and Administration
• No events currently
Finance
• No events currently
Hospitality
• No events currently
Marketing
• Fashion Merchandising Promotion Plan
• Technical Sales Event
• Advertising Campaign
Current Competitive Event Sequence for Members
1. Series Events
2. MDM Events/Marketing Representative Events
3. Chapter Projects/Research Events /Entrepreneurship Events/On-line Events
Business Management and Entrepreneurship Events
• Creating a New Business
• Creating an International Business
• Creating an Internet Business
• Creating a Franchise Business
Online Events
• Stock Market Game
• Virtual Business Challenge – Retail
• Virtual Business Challenge – Sports
Prepared Presentation Events
Business Management and Administration
• No events planned
Finance
• Securities and Investment
Hospitality
• Hotel and Lodging
• Sports and Entertainment
Marketing
• Fashion Merchandising Promotion Plan
• Technical Sales Event
• Advertising Campaign
• Personal Selling
• Marketing Communications
Proposed Competitive Event Tiers for Members
Tier 1 - Business Administration Core Events
Tier 2 - MDM Events/Research Events
Tier 3 - Series Events/Prepared Presentation Events
Tier 4 - Entrepreneurship Events/On-line Events/
Chapter Projects
Implementation Schedule
2008-09
Pilot new competitive event model for the Business Administration Core
Review the Team Decision Making and Research Events and recommend an implementation schedule for all Tier 2 Career Cluster Core Events
2009-10
Implement the Tier 1 Business Administration Core events using the new
competitive events model
Implement revised guidelines/events for the Team Decision Making Events that address the Tier 2 Career Cluster Core
Implement revised guidelines/events for the Research Events that address the Tier 2
Career Cluster Core
Review the Individual Series Events and Presentation Events and recommend an
implementation schedule for Tier 3 Career Cluster Pathways
2010-11
Implement revised guidelines/events for the Individual Series Events and Presentation
Events that address the Tier 3 Career Cluster Pathways
Review and revise Tier 4 Career Specialties and Organization, Leadership, and Management Events and recommend an implementation schedule
2011-12
Implement Tier 4 changes and review entire framework for additional revisions.
To comment on the Comprehensive Competitive Events Framework or to make recommendations to the committee or Board of Directors relating to competitive events
please contact:
High School Competitive Events Committee
DECA Inc.
1908 Association Dr.
Reston VA 20191
Email to: Ed_Davis@ DECA .org