Media Kit 2016 - Amazon Web Services

Media Kit 2016
a global brand
international
in 9 countries
admexico.mx
+1.5 million
pageviews
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CIRCULATION
REACH
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SIZE REQUIREMENTS
RATES
SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
posiTIONS
READER PROFILE
GENDER
MARITAL STATUS
MALE
75%
MARRIED
78%
FEMALE
25%
SINGLE
20%
SOCIOECONOMIC
LEVEL
AGE
AB
c+
86% 14%
ACADEMIC LEVEL
H I G H E R E D U C AT I O N
51% 19% 28% 2%
25-36
37-47
48-59
60+
99%
G E N E R A L M E D I A S U RV E Y
E X E C U T I V E S 2 0 14 , I P S O S M E X I C O.
P E O P L E T H AT H AV E R E A D T H E
M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S .
P H oto : A D A M letch
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FASHION AND
LUXURY
97% Has purchased
luxury products:
91% Perfume
66% Luxury footwear
57% Designer clothing
34% Cosmetics and
PERSONALITY
90% Considers that he has
his own style
58% Likes to follow the latest
fashion trends
willing to pay more for
68% Isdesigner
clothing
75% Is loyal to brand
that having the
71% Considers
latest in technology is vital
to buy the latest
65% inLikes
gadgets
skincare products
81% Luxury accessories:
35% Fine jewelry and watches
54% Bags/briefcases
44% Sunglasses
PLACE OF
PURCHASE
77% Department stores
90% Boutiques in and off
shopping centers
G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 ,
I P S O S M E X I C O . P E O P L E T H AT H AV E R E A D T H E
M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S .
P H oto : h É ctor vel A sco FA cio
68% Prefers to spend on
expensive products
TECHNOLOGY
100% Owns desktop/laptop
88% Owns a digital camera/
videocamera
98% Owns a screen (plasma,
LCD, HD, Curve)
76% Owns a tablet
Owns several
100% entertainment
devices
RATES
SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
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DIGITAL
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posiTIONS
READER PROFILE
LIFESTYLE
REAL STATE
87% Goes to the theater
94% Goes to museums/
art exhibits
69% Goes to bars/clubs
99% Goes to malls
100% Goes to restaurants
99% Goes to the barber salon
95% Goes to concerts
100% Goes shopping
100% Reads books
86% Exercises or plays a sport
for leisure/
98% Travels
business
73% Travels by airplane
CARS
alcoholic
88% Drinks
beverages:
grade alcoholic
77% High
beverages
98% Owns a car
73% Has two or more cars
97% Decides the purchase
of the cars at home
89% Bought a new car
P H oto : G i A nni F r A n C h E llu C C i / G E r B E r G M C
88% Owns his home
86% Lives in a house
14% Lives in an apartment
72% Owns additional real estate
FINANCE
100% Uses financial services
Uses a debit/payroll/
99% credit
card
100% Uses any type of account
Financial planning is
83% his
priority
some type of
98% Owns
insurance paid by him
ALCOHOLIC
BEVERAGE
grade alcoholic
94% Low
beverages
G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 ,
I P S O S M E X I C O . P E O P L E T H AT H AV E R E A D T H E
M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S .
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CIRCULATION
PRINT RUN
61,000
freQuencY
mONTHLY
READERS PER COPY
4
MONTHLY AUDIENCE
244,000
F I G U R E S C E R T I F I E D B Y I V M . C O N T R O L L E D C I R C U L AT I O N : Q U A L I F I E D C R E D I T C A R D
M E M B E R S , V I P L O U N G E S , G O L F C L U B S , B U S I N E S S A N D P R I VAT E C L U B S , E X C L U S I V E
BOUTIQUES AND AIRLINES, AMONG OTHERS.
P H oto : L O U R D E S L E G O R R E TA
RATES
SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
posiTIONS
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SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
posiTIONS
REACH
AMBIENTES
33%
53%
HABITAT
9%
CARAS
CASA VIVA
5%
N UMBER ONE I N
READERSHIP A MO NG T H E
M AGA ZINES OF ITS K I ND
G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 , I P S O S M E X I C O.
M E N T H AT H AV E R E A D T H E M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S
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posiTIONS
CALENDAR
EDITION
CLOSING
MATERIAL ON-SALE DATES
JANUARY DEc 3DEc 8DEc
FEBRUARY JAN
30 ’15
8JAN 11JAN 30
MARCH Feb 5Feb 10Feb 29
APRIL Mar 7Mar 10Mar 30
MAY APr 7APr 11APr 29
JUNE May
JULY
6
May 11 May 31
Jun 7Jun 10Jun 30
AUGUST Jul 7Jul 11Jul 29
SEPTEMBER AUG
5AUG 11 OCTOBER Sep 6 AUG 30
Sep 9Sep 29
NOVEMBER Oct 6Oct 10Oct 29
DECEMBER Nov 7Nov 10Nov 30
JANUARY ’17 DEc 6DEc 9DEc 30 ’16
T hese dates have been tentatively set and are subject to change .
P lease see general terms and conditions at w w w. condenastmexico - latam . com
P H oto : A L F O N S O D E B É J A R
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DIGITAL
SIZE REQUIREMENTS
FULL PAGE
SPREAD
TRIM
21.3 x 27.6 cm
TRIM
42.6 x 27.6 cm
BLEED 22.3 x 28.6 cm
BLEED 43.6 x 28.6 cm
LIVE AREA 20.3 x 26.6 cm
LIVE AREA 41.6 x 26.6 cm
GUTTER 1 cm
1/2 pAGE
horizontal
1/2 pAGE
vertical
TRIM
21.3 x 13.8 cm
TRIM
10.7 x 27.6 cm
BLEED 22.3 x 14.8 cm
BLEED 11.7 x 28.6 cm
LIVE AREA
9.7 x 26.6 cm
LIVE AREA 20.3 x 12.8 cm
1/3 pAGE
vertical
DIGITAL
REQUIREMENTS
FOR ADS
The files of the ads must be sent with the
exact specifications listed. All documents
must be created or generated in Macintosh
platform and format; documents generated
in PC platform are not accepted. The arts
P H oto : Pa B lo Z a M ora
TRIM
7.1 x 27.6 cm
BLEED 8.1 x 28.6 cm
LIVE AREA
6.1 x 26.6 cm
FTP INFORMATION
FTP SITE : 200.52.74.180
USER: ventas
Password: comer0508
must be created in the following programs
or applications: InDesign, Illustrator EPS or
Photoshop files.
■ All images must be produced in TIFF or
EPS format with resolution of 304 dpi and
in CMYK color mode; in addition all fonts
used in the document must be included and
converted into paths or curves.
■ All final documents must be submitted in
PDF/x-4 format.
■ PDF files can be sent via FTP or in a CD.
In this case, they must be identified with
the name of the file, edition and the related
publication.
■ Images or photographs. They must come
in CMYK and with a 300 dpi resolution.
■ Color proof. In case of sending physical
color tests, these should include color bars
and gray scale and should be sent to the
Production Department of Condé Nast
Mexico, Montes Urales No. 415, 4th or 5th
floor, Col. Lomas de Chapultepec C.P. 11000
Mexico D.F.
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posiTIONS
RATES
SIZE
COST
PER UNIT
(MXP)
MEXICAN RATES FOR
INTERNATIONAL
CLIENTS* (USD)
FULL pAGE $ 141,223
$ 11,303
HALF PAGE $ 93,092
$ 7,447
2/3rd pAGE $ 124,335
$ 9,949
1/3rd pAGE $ 62,495
$ 5,001
PREMIUM POSITIONS
2nd cover + PAG. 1
FIRST SPREAD OF BOOK 2nd SPREAD $ 380,802
$ 377,275
$ 30,467
$ 30,183
3th SPREAD $ 370,220
$ 29,615
3th COVER $ 182,920
$ 14,627
4th BACKCOVER $ 278,482
$ 22,271
T H E A B O V E P R O V I D E D A R E N E T R AT E S + VAT. F O R P R E M I U M P O S I T I O N I N G P L E A S E
R E S E R V E I N A D VA N C E . R AT E S A R E S U B J E C T T O C H A N G E W I T H O U T P R I O R N O T I C E .
F O R S P E C I A L U N I T Q U O TAT I O N S ( G AT E F O L D S , I N S E R T S , E T C . ) A N D C U S T O M
P U B L I S H I N G R E Q U E S T S , P L E A S E C O N S U LT W I T H Y O U R S A L E S R E P R E S E N TAT I V E .
* R ates in U . S . dollars . I t w ill be applied the interban k exchange rate
at the time of the payment. P lease see general terms and conditions at
w w w. condenastmexico - latam . com
P H oto : héctor V elasco facio
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SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
SPECIAL MAGAZINES
MAR CH
Modern , functional , minimalist , colorful,
AD summarizes the latest designs and
endless proposals for a space that has
become more than just a place to cook.
O C TO B E R
The latest trends, settings and styles to
create a comfortable atmosphere and
key design pieces that will add more
personality to the space of a home.
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SPECIAL MAGAZINES
A diogrlidtal
w
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
+180
THOUSAND
unique users
+400
THOUSAND
We generate relevant content to
acquire a precise audience, attentive
to brand information, and driving
valuable actions
social media
followers
+1.5
MILLION
pageviews
• videos • photo galleries • specials
www.admexico.mx
posiTIONS
reader profile
CIRCULATION
REACH
calendar
SIZE REQUIREMENTS
RATES
SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
CREATIVE SOLUTIONS
video
solutions
Generators of emotional bonds through
original productions with the
user’s preferred format:
• miniclips • productions • webseries
native
content
Editorial content which
prioritizes the consumer’s
needs over the advertising
in an organic way
USER PROFILE
posiTIONS
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SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
posiTIONS
USER PROFILE
GENDER
FEMALE
55%
MALE
45%
AGE
27% 31% 22%
18-24
25-34
35-44
Faceboo k I nsights .
P H oto : R A FA E L G A M O
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SPECIAL MAGAZINES
DIGITAL
CREATIVE SOLUTIONS
USER PROFILE
posiTIONS
POSITIONS
FORMATSSIZE
SUPER BANNER
Super Banner
Box Banner
SkyscraPer Banner
Super Banner pushdown
video Box Banner
video SkyscraPer
Triple Format
SUPER BANNER
PUSHDOWN
BOX
BANNER
SKYSCRAPER
reader profile
960 x 90
300 x 250
300 x 600
960 x 90 - 960 x 300
300 x 250
300 x 600
971 x 90 + 300 x 600 + 300 x 250
RATES MXNRATES USD
$ 275 $ 246
$ 333 $ 304
$ 304
$ 391
$ 725
$ 19
$ 17
$ 23
$ 21
$ 21
$ 27
$ 50
SPONSORSHIP
TIME
RATES MXNRATES USD
Home Take Over
DAILY
$ 20,401 $ 1,407
$ 4,120
Exclusive Sponsorship
2 WEEKS
$ 59,740
PROMOS
TIME
RATES MXNRATES USD
ADVERTORIAL
Promo ad
Promo ad + Product Shot
NATIVE SOLUTION 1
NATIVE SOLUTION 2
2 WEEKS
2 WEEKS
MONTHLY
2 WEEKS
MONTHLY
$ 34,263 $ 67,193 $ 166,750 $ 67,193
$ 161,283 $ 2,363
$ 4,634
$ 11,500
$ 4,634
$ 11,123
NATIVE SOLUTION 3
MINI CLIP 1
MINI CLIP 2
MONTHLY
2 WEEKS
MONTHLY
$ 241,918
$ 97,193
$ 185,281
$ 16,684
$ 6,703
$ 12,778
EDITORIAL SPECIAL
TIME
RATES MXNRATES USD
EDITORIAL SPECIAL
EMAILING
MONTHLY
DAILY
$ 100,006 $ 11,948
$ 6,897
$ 824
C P M = C ost P E R M I L L E . R AT E S I N U . S . D O L L A R S . I T W I L L B E A P P L I E D T H E I N T E R B A N K E X C H A N G E R AT E AT T H E
T I M E O F T H E PAY M E N T. P L E A S E S E E G E N E R A L T E R M S A N D C O N D I T I O N S AT w w w. condenastmexico - latam . co M
TERMS & CONDITIONS
printed media
Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right,
at its absolute discretion, and at any time, to cancel any advertising order or reject the reproduction of any
announcement, whether or not it has already been approved and/or previously published, if the content is
contrary to its interests or could be offensive to its readers.
Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency
for the breach of any terms and conditions herein, including failure derived from the non-payment of bills
by their due date.
The customer acknowledges that the distribution of the magazines is subject to external factors that may be
beyond the control of Condé Nast and its distributors, which could represent a delay of the presence of the
magazines at points of sale.
CANCELLATION.- Orders for inside or outside cover pages are non-cancellable. Orders for all inside
advertising units are non-cancellable 15 days prior to closing date. Orders for inserts supplied by the advertiser
are non-cancellable the first of the fourth month preceding the date of issue. Orders for all Condé Nast
produced inserts are non-cancellable without the written agreement of Condé Nast. Should Condé Nast
agrees to cancel an existing order, the Advertiser and/or Agency will be responsible for the cost of any work
performed or materials purchased on its behalf, including the cost of services, paper or printing. Also, once the
advertiser and/or Agency request the booking of an advertising space in any of Condé Nast's media, they shall
make the payment thereof in the 60 days before the closure of the publication according to the respective
calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to
another client.
LABELLING OF ADVERTISEMENTS.- Advertisements that simulate editorial content must be clearly defined
and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" at the top of the advertisement
and Condé Nast may, in its discretion, so label such copy.
INSERTS.- Before printing any insert, it shall be submitted to Condé Nast for it to be reviewed prior to
its printing, an exact proof thereof. Condé Nast will not be responsible for errors or omissions or for the
production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional
charges incurred by Condé Nast if the provided inserts do not meet the specifications of Condé Nast. Also, if
Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or
Agency shall remain liable for the space cost of such insert.
ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in an advertisement by Condé Nast,
including but not limited to those caused by force majeure, and provided that the ads comply with the
specifications contained in the Media Kit 2016, Condé Nast shall not be responsible for errors in significant
numbers, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016.
LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations
required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast
Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their
Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines
and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the
publication of any advertising, as well as be responsible for expenses arising from the solution of this type of
conflicts of law.
TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be
due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances.
Agency commission can be specified on the invoice if requested by the agency for reference of the commission
for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the
agency. Only the net amount for advertising space reservation belongs to Condé Nast.
digital media
Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at
its absolute discretion, and at any time, to cancel any digital advertising order or reject the reproduction of
any announcement, whether or not it has already been approved and/or previously published, if the content is
contrary to its interests or could be offensive to the readers of any Condé Nast website.
Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for
the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their
due date.
CANCELLATION.- Insertion orders for digital sites are non-cancellable 20 days before the closing date.
Orders for inserts for digital sites provided by the advertiser are non-cancellable the first of the fourth month
preceding the date of issue. Orders for all inserts of digital sites, produced by Condé Nast, are non-cancellable
without the written agreement of Condé Nast. If Condé Nast agrees to cancel an existing order, the Advertiser
and/or Agency shall be responsible for the cost of any work performed or materials purchased on its behalf,
including the cost of services. Also, once the Advertiser and/or Agency requests the booking of an advertising
space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of
the publication according to the respective calendar, otherwise the booking of the space will be canceled so
that Condé Nast can commercialize it to another client.
LABELLING OF ADVERTISEMENTS.- Digital advertisements that simulate editorial content must be clearly
defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" in the body of the
advertisement and Condé Nast may, in its discretion, so label such copy.
INSERTS.- Before the publication of the advertising insert in any of Condé Nast's digital sites, it must first be
submitted to Condé Nast for its review prior to being loaded into its digital sites, an accurate test of it. Condé
Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The
Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the inserts
do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of
compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such
insert in Condé Nast's digital sites.
ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in a digital advertisement by Condé
Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the
specifications contained in the Media Kit 2016, Condé Nast will not be responsible for errors in important
figures, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016.
LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations
required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast
Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their
Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines
and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the
publication of any advertising, as well as be responsible for expenses arising from the solution of this type of
conflicts of law.
TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be
due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances.
Agency commission can be specified on the invoice if requested by the agency for reference of the commission
for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the
agency. Only the net amount for advertising space reservation belongs to Condé Nast.
AD | GLAMOUR | GQ | VANITY FAIR | VOGUE
México (Headquarters): Montes Urales 415, Piso 4, Lomas de Chapultepec, México D.F. 11000, Tel: (55) 5062 3710
Colombia: Carrera 15 No. 88-64 Oficina 607 Edificio ZIMMA, Bogotá D.C. Colombia, Tel: (571) 744 7853
Miami: 800 South Douglas Road, Suite 835, Coral Gables, Florida, 33134 USA., Tel: (305) 371 9393