key trends - Godfrey Hirst Carpets

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key trends
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expert
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get the low-down on loops,
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10/7/07 12:20:14 AM
EDITOR’S LETTER
CONTENTS
Welcome
Issue 2 of Wall 2 Wall has been such an
exciting project. It’s bigger and better than
our first issue with even more trends and
useful tips to share with you.
Carpet has become the hottest floorcovering around; and that’s no surprise - no
other floor-covering provides colour, texture,
great acoustic properties and warmth to
a room like carpet. Your choice in flooring
makes a statement about your style. That’s
why we think it’s important to bring you the
latest decorating trends and ideas.
Check out our four key trends to get the
low-down on which finishes, colours, décor
and
carpets are
set to style homes this year.
Use your
Carpet Selector
in store to make selecting your carpet
easier. It allows you to see how different
carpet looks with each trend and provides
you with all you need to know to make an
informed decision. Its handy size is perfect
to slip in your bag to take with you while
you shop.
02 Carpet selector
03 Editor’s choice
04 Simplicity
06 Global
08 Oasis
10 Indulge
12 Expert advice
13 Your style
14 The big picture
15 Nursery style
Plus there’s lots more - read on to get all
the style tips and advice you need from Wall
2 Wall Issue 2.
STYLE DIRECTORY
Bree Leech
Colour & Trend Designer,
Godfrey Hirst Carpets
P.S - There are so many influences
on today’s interiors; a greater
awareness of environmental issues is
just one of them - this has us longing
for greens and blues in our ‘Oasis’
theme on page 8. You’ll be pleased to
know Godfrey Hirst has an ongoing
commitment to green manufacturing.
FREECALL: 1800 630 401
FREECALL NZ: 0800 500 210
www.godfreyhirst.com
www.godfreyhirst.co.nz
Godfrey Hirst Carpets
1800 630 401
www.godfreyhirst.com
Haymes Paint
1800 033 431
www.haymespaint.com.au
Adairs & Home Republic
03 8888 4500
www.adairs.com.au
Hermon & Hermon
[email protected]
www.hermonhermon.com.au
Baby Bunting
03 9575 4444
www.babybunting.com.au
Linen House
[email protected]
www.linenhouse.com.au
Big Picture People
03 9931 0211
www.bigpicturepeople.com.au
OZ Design Furniture
1800 682 444
www.ozdesignfurniture.com.au
Dulux Australia
13 25 25
www.dulux.com.au
Porter’s Paint
1300 656 664
www.porterspaints.com
Forme Australia
03 9826 6359
www.formeaustralia.com.au
Resene Paints
1800 738 383
www.resene.com.au
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Personalise your living space with an occasional
chair. The Harris chair from Oz Design Furniture,
provides wow factor with its beautiful fabric. Use it to
create a feature in your living area.
These beautiful new cushions
are part of the Carnivale Brights
range from Linen House. I love
the hand stitched look and the
colours are straight from our
‘Oasis’ trend.
The perfect accessories for your new
carpet
Pendant lights are a must have item for any new home or renovation – constructed
from unique crystalflex, Forme Furniture’s Fiorella pendant lamp will create a
gorgeous focal point over your dining table. Shown here in white.
Look closely at the
Deville lamp from
Home Republic and
you will see the pattern
is created by hundreds
of tiny shells that glow
when the lamp is on.
With the seaside an
integral influence in our
‘Simplicity’ trend the
Deville lamp fits right in.
NEW CARPET
RELEASE
Carpets have just released this stunning level
loop and cut style carpet that provides subtle texture on the
floor with a luxurious soft touch. Featured on our front cover this
style comes in a range of soft neutral colours and for the more
adventurous, highlight colours such as warm yellow and lilac blue.
3
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Unwind, slow down and create an interior that reflects the ‘Simplicity’ of life at home.
Elements of a winter seaside create an atmosphere that is unassuming and relaxing.
Uncomplicated hard-edge objects contrast against softer, organic forms.
Found objects such as
shells, driftwood and
coral form essential
decorative items
Create a comfortable
feel while adding
texture with organic
shaped rattan pieces
Light natural
timbers work best
4
(Tip)
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Use soft knitted throws and cushions with freehand patterns
to help create the ‘Simplicity’ feel with your existing furniture
10/7/07 12:20:32 AM
Credits:
1High-back rattan chair – Forme Furniture;
Chaise lounge – Hermon & Hermon;
Dining table and chairs – Oz Design Furniture;
Cushions – Linen House,
Home Republic & Hermon & Hermon;
Table lamp – Home Republic;
Throws – Hermon & Hermon;
Placemats & bowl – Adairs.
2Throw – Hermon & Hermon.
3 Driftwood Wall Art – Home Republic;
Throw – Hermon & Hermon; Wall – Dulux Aida.
Carpets soft pale
neutrals in high twist textures create
a relaxed milieu for painted timber
panelling, organic inspired prints and
softly textured fabrics.
2
Haymes Porter’s
Cologne Sand
CARPET STYLE
Carpet is simple, neutral and textured.
Main image –
C arpets
square geometrics contrast perfectly
against textured fabrics and softer
organic prints. Insets top to bottom –
C arpets plush pile in
misty grey compliments white walls and
light timber finishes. Soft blues and
greens pair perfectly with
C arpets pale bone level loop and cut
pile finishes.
striation
textures are reminiscent of weathered
beachside wood, setting the scene for
a ‘Simplicity’ room.
Carpets
THE PALETTE
Colours are de-saturated, milky, chalky
and matt. Take inspiration from the winter
sea with stormy grey blues and greens.
Combine with soft sandy beige, pure
greys or whites. Add depth using darker
warm greys and taupes.
DÉCOR FINISHES
1
Haymes Porter’s
White
Butter
Crystal Lettuce
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3
Dulux
Dulux
Bevelled Whisper
Edge
White
Form follows function and comfort is
key. Large furniture items are basic with
minimal detail using natural finishes such
as raw or waxed timbers. Smaller details
are found in fabrics with simple block
type prints, hand made looks and texture
created with folds or pleats.
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10/7/07 12:20:39 AM
CARPET STYLE
‘Global’ carpet uses warm tones with
minimal texture or texture with deep colour.
Main image –
CARPETS
dark Moroccan brown in hi-lo textured
finish creates a neutral foundation for the
otherwise richly coloured décor. Insets
top to bottom - Accent
CARPETS burnt red twist piles with grape,
gold and berry; Dark timber furniture
finishes set off
CARPETS
deep wine plush piles.
2
Carpets misty mauve
plush pile creates a soft ‘Global’ look.
Metallic highlights add ‘Global’ glamour.
Resene Resene
Sanctuary Mayhem
“ Moroccan motifs, Turkish chic and
the opulence of an Indian palace are
reflected in the ‘Global’ look.”
THE PALETTE
Rich, warm berry tones dominate this
palette. Highlights of rich gold create a
glittering contrast against spicy magenta
and grape. Turkish delights inspire mauves,
pinks and luscious layers of reds.
DÉCOR FINISHES
Silk, satin, velvet and suede fabric finishes
in window furnishings; upholstery and bed
linens are layered together to create a
luxurious feel. Dark, rich timber finishes
accent the ‘Global’ palette. Shapely
glass and ceramic vessels reflect Indian,
Moroccan and Turkish influences.
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Credits:
1Bed – Adairs; Lamp – Adairs;
Bed Linen – Linen House; Wall – Dulux Velvet Violet.
2Mirror – Oz Design Furniture;
Console table – Oz Design Furniture;
Lantern – Adairs; Wall – Porter’s Antique Gold.
Set the scene for ‘Global’ accents
with coloured glass, Moroccan shapes
and
Carpets bright
strawberry red in sumptuous plush
pile finish.
Resene Resene
Beatnik Fandango
10/7/07 12:20:47 AM
1
Artwork with
a Moroccan
flavour adds
another
dimension
Exotic influences from around the globe come together in a lavish
display of colour and texture to create a sense of feminine luxury.
Glittering gold threads
highlight silky fabrics
Deep colour on the
floor accentuates the
spicy décor
1
Dulux
Velvet
Violet
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Haymes
Berry
Juice
(Tip)
To create your own palatial boudoir, layer shimmering fabrics
in window finishes, cushions and bedding.
7
10/7/07 12:20:51 AM
(Tip)
Display rainforest flowers and foliage or a platter of fresh ripe
tropical fruits on a hand-woven platter for true islander style.
Stripes and brightly
coloured ‘Oasis’ motifs
adorn cushions
Use Godfrey Hirst Carpets
natural sisal look to
complement the‘Oasis’ style
LET THE OUTDOORS IN FOR TRUE
TROPICAL STYLE AND AN ENDLESS
SUMMER IN YOUR HOME.
Create your own ‘Oasis’ with earthy neutrals and bright rainforest hues
of green, blue, coral and red.
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Chalkboard paint in a family area
encourages creativity. ‘Oasis’ style is
reflected in
Carpets
textured loop piles in sand dune tones.
Credits:
1Sofa – Oz Design Furniture;
Tub Chair – Oz Design Furniture;
Cushions – Linen House;
Platter on table – Hermon & Hermon;
Red bowl – Oz Design Furniture.
2Wall – Porter’s Chalkboard Paint in Jungle Frog.
3Rattan cube & tassel – Hermon & Hermon;
Throw – Home Republic; Wall – Haymes Rapture Gold.
2
Porter’s Porter’s
Banana Roman
Leaf
Holiday
azure blue in
textured twist pile creates a refreshing
pool in a room of tropical gold warmth.
Carpets
CARPET STYLE
‘Oasis’ favours textured carpets in
earthy neutrals and plush or twist pile
finishes in tropical brights. Main image
–
carpets with textures
reminiscent of natural sisals have ‘Oasis’
characteristics. Insets top to bottom –
Carpets sandy brown
twist pile finish is the ideal base for
‘Oasis’ brights; Coral and ginger work
perfectly with
Carpets
sea green plush pile finish.
THE PALETTE
Highlight your‘Oasis’
style with a single chair
upholstered in fabric with
tropical foliage print
Cool azure blues and jungle greens form
the basis of the ‘Oasis’ palette. Golden
yellows, oranges and tropical corals
inspired by island sunsets and rainforest
blooms are used in harmony.
DÉCOR FINISHES
Haymes
Mecca
Gold
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1
3
Dulux
Pluto
Porter’s
Blood Porter’s
Orange Avalon
Natural timbers in bamboo and darker
teak reflect the rainforest influences
of ‘Oasis’. Tropical island style inspires
furniture and outdoor pieces blend into
the interior. Fabric patterns are beach
inspired. Bright tropical stripes, large
scale tropical floral or leaf designs come
through in upholstery and wall art.
9
10/7/07 12:20:58 AM
Credits:
1Chaise lounge – Oz Design Furniture;
Hoop coffee table – Forme Furniture;
Cushions – Linen House, Forme Furniture,
Hermon & Hermon;
Platter on table – Hermon & Hermon;
Silver vases – Oz Design Furniture.
2Wire chair – Forme Furniture; Cushion – Linen House.
3Bed Linen –Linen House; Mirror – Oz Design Furniture;
Side table trinkets – Adairs; Side table – Forme Furniture;
Wall – Porter’s Wide Stripe wall paper.
2
Carpets modern level
loop carpet finishes in shades of black
contrast against the shining modern lines
of chrome furniture.
Haymes Haymes
Coal Mine Gilded
“Chrome and mirror finishes
create a futuristic look with a
retrospective influence.”
CARPET STYLE
THE PALETTE
Carpet styles are lavish and self-indulgent
whilst colours are rich or dark. Main image
–
Carpets stormy grey
deep plush pile combined with highlights
of silver, crystal and metallic create an
indulgent setting. Insets top to bottom –
Rich caramel tones in
Carpets deep frieze twist pile allows your
toes to indulge in the luxury of carpet.
Carpets contemporary
square geometrics in deep tones reflect
the modern opulence of ‘Indulge.’
Use dark colours accented with silver, gold
or other metallics. Incorporate bold black
and white in modern clean lines such as
stripes. Golden tones, copper and caramel
add a touch of glamour and warmth.
10
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DÉCOR FINISHES
‘Indulge’ is all about creating a decadent
mood. Fabrics are luxurious such as
leather, suede and velvet. Keep furniture
lines modern but add hints of the past such
as your favourite armchair re-upholstered,
ornate frames, candelabra and glass wear.
Introduce metallic and silver in cushions,
vases and chrome details.
Hints of Hollywood are introduced
with an art déco silver mirror while
bold black and white is accented
with
Carpets luxury
golden twist pile.
Dulux
Fudge
3
Dulux
Nomad
10/7/07 12:21:05 AM
1
Add a touch from the
past with a crystal
chandelier
Indulge
‘Indulge’ doesn’t imitate the past but rather reflects on it, taking elements into the future. A decadent style,
‘Indulge’ creates an intimate setting in any home.
Chrome and silver
details are essential
Godfrey Hirst Carpets
dark stormy hues create
an intimate space
1
Resene
Gannet Resene
Grey
Eternity
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(Tip)
To create the ‘Indulge’ theme introduce fabric wall panels
as a feature to create a soft luxurious feel.
11
10/7/07 12:21:07 AM
Helen
Sydney mum & retail sales assistant
“When I was looking for carpet I was
overwhelmed with the choices I faced.
I went home and researched thoroughly
on the internet so that when I went back
into the store I had a pretty good idea
what I was after.”
Dave
Carpet salesperson
“I would advise anyone looking to
purchase carpet to bring samples of
finishes from their home in with them to
the store – such as other floor coverings
or window furnishings. This helps to rule
out which colours aren’t going to work.”
Alisha
Brisbane accountant
“Don’t forget to look at warranties
and ACCS ratings. Some carpets look
and feel great but aren’t designed to
last - I learnt that the hard way!
I recently replaced my carpet with one
manufactured by a reputable brand that
had the appropriate ACCS independent
rating – I’m really happy with the result.”
Trish
Carpet salesperson
“The one thing I make sure all our
customers do is take home several
large pieces of carpet that they like.
I tell them to look at each one in their
room under daylight and artificial light.
The colours can change dramatically
under different light and customers
need to like the overall look.”
*
Look for the
ACCS RATING
See bonus Colour Selector
for more details
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“
So many people choose their
floor finishes last. I always
recommend beginning with your
carpet as a foundation for all your
other finishes. Carpet is the fifth
wall and such an important part
of your room.
Liz, Melbourne interior decorator
”
10/7/07 12:21:09 AM
Here’s what Kathryn from
Victoria had to say about her
home decorating project using
Godfrey Hirst carpet.
Style
YOUR
After
Q: Why carpet?
A: We renovated a few years ago and
although floorboards seemed like the
practical choice, we found this room was
always noisy and the kids didn’t want to
play on the floor. We decided to update
the room and thought it would be a good
time to put carpet down in this area too.
Q: What style were you trying
to create in this room?
Q: How did you decide on the
style and colour of your carpet?
A: When we realised we knew nothing
about carpet we did some research on
the internet. That’s when we first became
aware of
Carpets . After
that we knew we wanted a loop pile in a
fairly neutral colour.
Q: When would you look at
changing your carpet again?
A: We wanted it to be modern but also
relaxed and comfortable. We saw an
image in one of the lifestyle magazines with
colours we liked and went from there.
A: We like to keep up with trends so we will
probably replace our carpet again in maybe
5 years!
Before
A: Do lots of research first so you have a
good idea what you want before you go into
the store.
Q: What advice would you give
to someone buying carpet?
If you would like your carpet makeover to
be featured in our next issue of Wall 2 Wall
simply email your “before and after” photos,
a snapshot of yourself, the name of the
carpet used and your
contact details to [email protected] We
can’t wait to see your latest decorating project!
Kathryn purchased her table, chair and cushions from
Forme Furniture. For a similar sofa, try Oz Design Furniture.
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HOME THEATRES ARE FAST
BECOMING PART OF EVERY NEW
AND RENOVATED HOME. A GREAT
PLACE TO RELAX WITH YOUR FAMILY
AND FRIENDS, IT’S THE NEW WAY TO
ENTERTAIN WITHOUT THE EXPENSE
OF GOING OUT.
GET THE
BIG
PICTURE
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10/7/07 12:21:17 AM
Take inspiration
from the latest
nursery décor and
baby friendly carpet
from Godfrey Hirst
to start decorating
your baby’s room.
Although loads of fun, decorating for
your new arrival can be a difficult task
– what colours do you choose if you
don’t know the sex of your baby?
Try mixing some classic neutrals with a
solid colour such as lemon, green or as
we’ve shown lilac blue. These colours
are unisex
and can be
accented with
décor later on to
suit a boy or girl.
Gerry giraffe
(Tip)
Avoid making your child’s room too babyish, before you know it your
baby will be a toddler and then off to school. Keep your nursery simple
so you can change the décor to suit your child’s age.
Leo the lion
Monkey Mark
Which carpet style?
offers a range of carpets suitable for a child’s
bedroom. If bright colours or plush piles aren’t what you are looking for
try a neutral coloured level loop and cut pile geometric
pattern or a wool loop pile in a warm hue.
Credits:
Wall prints – Adairs Kids;
Furniture & other accessories – Baby Bunting;
Walls – Haymes Baked Clay & Whitewash.
Safari Novelty cushions all available in the
Hiccups range from Linen House
Godfrey Hirst Carpets
nylon plush pile carpets
are soft under foot and
easy to maintain
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10/7/07 12:21:25 AM
carpet decorating
magazine
fashion first
with Godfrey Hirst
Every piece of yarn that is tufted to make a Godfrey Hirst carpet
is inspired by the latest in fashion, colour and design. Designed
to be stylish and practical, they are available in an extensive
range of patterns and blends to express your individuality.
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10/7/07 12:21:26 AM