media kit - Swift Communications

LahontanValleyNews.com
your target is
our audience
local residents
business
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visitors
2152 Reno Highway, Suite H | Fallon, NV 89706 | 775-423-6041
February 2016
2
market overview
Welcome to Fallon, the
“Oasis of Nevada.”
Located only one hour southeast of Reno on Highway
50, Fallon is surrounded by farms and ranches, and the
Lahontan Valley Wetlands. Churchill County is a vibrant
agricultural community, producing enough dairy products
to serve more than one million people with some 60,000
lush acres of alfalfa. Fallon is also home to Naval Air
Station Fallon where the Navy’s premier air-to-air and airto-ground training facility, popularly known as TOPGUN,
is located. Fallon hosts a wide selection of year-round
events including a summer farmer’s market, the Fallon
Cantaloupe Festival & Country Fair, Octane Fest, and the
World Cowboy Fast Draw Championship.
The Lahontan Valley News has been the main
community newspaper since it was founded back in 1903
as the Churchill Standard. Swift Communications, a
Nevada-based company, has owned and operated the
newspaper since 2003. Serving the Lahontan Valley
and surrounding communities, the paid newspaper is
published on Wednesday and Friday, averaging about
2,800 copies per edition. The newspaper and its affiliated
website, www.LahontanValleyNews.com, focus on local
and community news. The Lahontan Valley News enjoys
higher than average readership, with 75% of local adults
saying they read the paper during the course of one week.
The Lahontan Valley News has received numerous awards
from the Nevada Press Association and the National
Newspaper Association. The Lahontan Valley News print
newspaper and website focuses on community news and
the Churchill County lifestyle and is popular with local
residents and visitors to the area.
audience
demographics
Population*
Fallon,
Nevada�������������������������
23,839
Household Income*
$54,673
Fallon,
Nevada������������������
Households*
Fallon,
Nevada�������������������������������
9,279
Number of Business
Establishments*
Businesses Located
in this Area ���������������������������������
832
*Source: Alteryx, 2015 Estimate
print | digital | advertising | marketing
3
powerful reach
Print
Edition
The Lahontan Valley News is proud to be the hometown
newspaper of Churchill County. The residents of Churchill,
and the surrounding areas, rely on the Lahontan Valley
News for local news,
as well as high-quality
reliable advertising for local
businesses.
Fallon residents love to
Shop Local! Make sure
your company’s message is
reaching the demographic
you want: affluent, decisionmaking residents!
LahontanValleyNews.com
30-day traffic*
Digital
Services
Our website, www.LahontanValleyNews.com, provides
complete, local coverage for all of Fallon and Churchill
County. Our digital services ensures visitors both near and
far have all the information about local recreation and
entertainment happenings going on.
And now, the Lahontan Valley News has expanded our
marketing options to help extend your reach further and
faster. By offering our clients a complete portfolio of digital
solutions to ensure you get your message directly to your
Unique
Visitors�������������
100,762
Page
Views ������������������
516,764
Page
Visits���������������������
192,225
*12-month average. The Lahontan Valley News has a shared website with the Nevada Appeal.
customer, within your budget.
print | digital | advertising | marketing
4
product snapshot
Reach the Lahontan
Valley’s Best Consumers
Coverage
Area
with our Award-Winning Publications!
Lahontan Valley News
format: newsprint
frequency: bi-weekly
quantity: 3,088 issue
The Lahontan Valley News is the hometown newspaper
for Fallon and the surrounding area. Based in Fallon, this
publication distributes two days a week (Wednesday and
Friday) and is available at hundreds of convenient locations
including newspaper racks, grocery stores, convenience
FEBRUARY 2016
Volume 12 • Number 2
NAVY COOL MOBILE APP NOW AVAILABLE
From Naval Education and Training Command Public Affairs
Adm. Mike White, commander
Naval Education and Training
Command. “We want to ensure,
especially with today’s younger
generation that we’re giving them
the means and tools to access
information wherever they are, when
they want it and in ways they find
most convenient for them.”
PENSACOLA, Fla. (NNS) -Sailors can now access several
tools and resources found on
Navy Credentialing Opportunities
Online (COOL) via their mobile
devices with a new Navy COOL
application that launched
Jan. 28.
The Navy COOL app, available
for both Android and iOS/
Apple devices, is designed
to help Sailors, both enlisted
and officer, to find information
on credentialing, career
development, and civilian
crosswalks related to their
military occupation.
For enlisted Sailors and veterans
who are not using Navy COOL to
fund credentialing exams and fees,
the app also provides a gateway to
Department of Veterans Affairs GI
Bill funding options.
“This new app provides an
expanded capability for Sailors
to help them translate the skills
they’ve learned on the job into
civilian credentials, career growth
opportunities and related civilian
occupations,” said Keith Boring,
Navy COOL program manager.
“The app is a great complement to our newly
redesigned website and provides extra features
that I think Sailors will find handy to have at their
fingertips.”
Besides credentialing information, the app provides
enlisted members with Learning and Development
Roadmaps (LaDRs), which are rating-specific
online guides that explain in detail what Sailors
need to succeed at specific points in their career.
Additional app features include snapshots of related
civilian occupations and United Services Military
INSIDE THIS ISSUE…
The Navy COOL app is a bring-yourown device (BYOD) tool designed
to work on personal devices outside
of the NMCI domain. Users can
download the Navy COOL app from
the Apple store and Google Play
Store at no cost.
Apprenticeship Program (USMAP) trades, along with
generic joint service transcripts associated with each
enlisted Navy rating.
Rating Information Cards also provide summary
information such as school locations, training time,
qualifications and working environment. These and
the other features within the app are particularly
useful for recruiters and career counselors, especially
when they are on the go, as they advise potential
recruits and Sailors of professional options available
to them.
“The Navy COOL app is another valuable tool that
will provide training and resources to our Sailors to
support their Navy career and beyond,” said Rear
To find the free Navy COOL app, search “Navy
COOL” in app stores or in your web browser.
The Navy COOL office is located at the Center for
Information Dominance (CID) at Naval Air Station
Pensacola Corry Station. CID is the Navy’s learning
center that leads, manages and delivers Navy
and joint forces training in information operations,
information warfare, information technology,
cryptology and intelligence.
For more information on Navy COOL, visit
https://www.cool.navy.mil/usn/.
2
Desert Moon Theater
Chaplain’s Corner
3
Naval Branch Clinic Fallon
12
MWR Activities
7
Photos of the Month
15
Skipper Says
The Navy COOL app is the latest
in a series of apps produced by
the U.S. Navy Sea Warrior Program (PMW 240).
Other recent apps include the Final Multiple Score
Calculator, Operations Security General Military
Training (GMT), and Domestic Violence GMT.
11
For more information on the Naval Education and
Training Command, visit the NETC website at
http://www.netc.navy.mil.
FIND US ON FACEBOOK…
Desert Roundup
format: newsprint
frequency: monthly
quantity: 1,400 issue
stores, hotels, hospitals and by home delivery. Our coverage
area includes Churchill and Lyon Counties.
Naval Air Station Fallon
Best of Fallon 2015
Best Of Fallon
format: newsprint
frequency: annually
quantity: 3,500 issue
distribution
PHOTOS: STEVE RANSON
VisitFallonNevada.com
Fallon Visitors Guide
2015-2016
99 THINGS
to do in
Fallon
Beyond
2015- 2016
Fallon Visitor’s Guide
format: glossy magazine
frequency: annually
quantity: 12,000 issue
99 Things To Do In
Fallon And Beyond
NE VADA
CALIFORNIA
A special publication of the Lahontan Valley News and Fallon Eagle Standard
Pyramid
Lake
Fallon ]
Fernley ]
89408
89406
N.A.S.
Fallon
Lake
Tahoe
format: glossy magazine
frequency: annually
quantity: 5,000 issue
For Marketing & Advertising Information, please visit us online at:
www.LahontanValleyNews.com and click on the ADVERTISE tab.
Or call us at: 775-423-6041
Street Address: 2152 Reno Highway, Suite H, Fallon, NV 89706
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