1 - Kenilworth Media Inc

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Publication of record for the Pool & Hot Tub Council of Canada
ABOUT US
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MAGAZINE
www.poolspas.ca
WEB DISPLAY
BRANDED CONTENT
SPONSORSHIP
2017 MEDIA PLANNER
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Website
Digital Edition Archives
Circulation Statement
Editorial Calendar
Advertising Rates — Print
Advertising Rates — Online
Volume 40 | Number 5 | September 2016 | www.poolspas.ca | Serving North America’s Pool & Spa Industry
PA
RK
ETIN
G • P OO L &
SPA
RK
ETIN
RKE
AR
MA
M
KET
IN G • PO OL & S
FTP Instructions
SPA
Anniversary
G • P OOL &
TI NG • P O OL & S
MA
MA
Mechanical Specifications
PA
21st Century
Design
Contact
Making today’s aquatic
facilities more accessible
Download the Media Planner
Volume 39 | Number 5 | September 2015 | www.poolspamarketing.com | Serving North America’s Pool & Spa Industry
Avoiding common filter maintenance mistakes
core belief: understanding hot tub covers
Science behind new water treatment strategies
in PDF format
POOL COVER
A Kenilworth MediA PublicAtion • $7.95
Automation
Technology and style converge
PSM_SEPTEMBER16-Cover.indd 1
2016-08-11 9:12 AM
Adding artistic
elements to
complement
and enhance
the pool space
A KENILWORTH MEDIA PUBLICATION • $7.95
PSM_Septl2015_Cover.indd 1
Kenilworth Media Inc.
Corporate Information
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Winter woes:
Pool pros continue
to deal with
damaged pools
in Atlantic Canada
Why specifying
the right pump
is important to
ensuring proper
water circulation
2015-07-31 8:54 AM
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ABOUT US
Pool & Spa Marketing is dedicated to providing swimming pool, spa/hot
tub and landscape professionals with the latest news, products, services and
techniques designed to boost productivity, maximize resources and improve
the bottom line.
Published six times per year, Pool & Spa Marketing is the publication of
record for the Pool & Hot Tub Council of Canada (PHTCC), advocating best
practices and encouraging excellence.
As part of our commitment to providing Canadian pool/spa and landscape
professionals with comprehensive industry coverage and resources, we also
offer two additional products tailored specifically to the needs of a diverse
readership: Piscines & Spas and the Annual Reference & Directory.
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ABOUT US
Pool & Spa Marketing readers are leaders in the industry. In
fact, 50 per cent* of them own their own business, which means
they have the power to purchase the products and/or services
advertised in the magazine or online at www.poolspas.ca.
In a recent salary survey, 31 per cent of readers indicated their
business had annual revenues in the $1 to $3 million** range
and installed over 10,000 pools*** in 2014. With the majority
(63 per cent) indicating they have been in business for more than
15 years,** this is an established industry that has staying power,
embracing new technologies in order to remain competitive in a
growing marketplace.
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Readers take action as a result of reading Pool & Spa Marketing.*
86%
Trade magazines AEC professionals find useful in their work.*
Pool & Spa Marketing
83%
AQUA
33%
Pool & Spa News
55%
Spa Retailer
26%
Areas of work which the companies of our readers perform.*
Pool building, service & installation
79%
Spa/hot tub service & installation
50%
Decking/Patio/Fencing
40%
Landscaping
21%
Retail
43%
Backyard Retail (Patio Furniture, BBQs, etc.)
14%
Manufacturing
24%
Distribution
21%
Which of the following best describes your position?*
Owner
50%
Builder/Contractor (residential)****
5%
Retailer
21%
Service
7%
Landscape Architect/Designer
5%
Service Technician
7%
Builder/Contractor (commercial)
2%
*Based on June 2012 AdStudy conducted by the independent research firm, Signet Research Inc.
**Date source: 2015 Pool & Spa Marketing Salary Survey.
***Data source: Statistics Canada 2015 Building Permits Issued For Swimming Pools In Census Metropoliton Areas.
****Readers identify themselves primarily as owners/operators whose main job function is that of a builder/contractor (residential).
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EDITORIAL CALENDAR
Issue
Space Closing
Material Closing
Publishing Date
February (The Design Issue)
• Patios (Stones & Pavers) • Pumps & Filters • Pool Construction • Covers
Bonus distribution Pool & Spa Show (Atlantic City)
December 12, 2016
December 19, 2016
January 16, 2017
Reference & Directory
• Safety Products • Maintenance & Replacement Products
• Accessories, Slides & Ladders • Water Treatment
January 20, 2017
January 27, 2017
March 1, 2017
Piscines & Spas (Spring Directory)
• Pumps & Filters • Water Treatment • Pool Construction • Spas
January 20, 2017
January 27, 201
March 8, 2017
April The Season Review Issue (incl. salary survey, pool report)
• Pool Construction • Maintenance Equipment & Supplies
• Heaters • Water Treatment
February 28, 2017
March 7, 2017
March 30, 2017
June (Profiles)
• Water & Fire Features • Pumps & Filters
• Spas & Swim Spas • Pool Construction
May 12, 2017
May 19, 2017
June 14, 2017
September Product Spotlight Issue
• Pool Construction • Covers • Pumps & Filters
• Disability & Access Equipment
July 24, 2017
July 31, 2017
August 24, 2017
Piscines & Spas Fall (Salon Splash Issue)
• Accessories • Water Treatment • Heaters • Covers
September 8, 2017
September 15, 2017
October 18, 2017
October (Canadian Pool & Spa Expo & Conference Pre-show Issue)
• Chemicals & Water Testing • Automatic Pools Covers
• Pool Construction • Winterizing Products
Bonus distribution International Pool & Spa Conference & Expo
September 18, 2017
September 25, 2017
October 19, 2017
December (Canadian Pool & Spa Expo & Conference Issue)
• Enclosures, Steps & Surrounds • Pumps & Filters
• Automatic Pool Cleaners • Heaters
October 16, 2017
October 23, 2017
November 15, 2017
Departments
• Pool & Hot Tub Council of Canada Update • Aquatic Facilities • Last Drop
This list outlines the focus or significant articles planned for these issues. Topics are subject to change, so if your advertising plans are critically linked to one of these topics, please let us know.
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DISPLAY RATES
Ads
4-Colour Rates
Piscines & Spas
Size
Full Page
$3,215
$1,860
W 8.375” x H 11”
1⁄2 Page Island
2,735
1,585
W 4.625” x H 7.5”
1⁄2 Page Vert/Horz
2,415
1,490
1⁄3 Page Vert/Horz/Sq
1,930
930
Vert W 3.375” x H 10” ■ Horz W 7” x H 4.875”
Vert W 2.25” x H 10” ■ Horz W 7” x H 3.25” ■ Sq W 4.625” x H 4.875”
1⁄4 Page Vert/Horz
1,770
745
Vert W 3.375” x H 4.875” ■ Horz W 7” x H 2.375”
$5,470
$3,165
4,110
2,535
$3,540
$2,050
W 8.375” x H 11”
3,700
2,140
W 8.375” x H 11”
Double Page Spread
1⁄2 Page Spread
W 16.5” x H 11”
W 16.5” x H 5.625”
Covers
IFC, IBC
OBC
Marketplace Ads
MP 1/6
MP 1/12
$610
370
Volume advertising discounts available. Charges are for advertising space
only. If applicable, taxes, bank fees (for wire transfers), production charges, or
any other sundry cost incurred will be added to the advertising rate.
All advertisements are non-cancellable after the space closing date.
CONTRACT GUARANTEES: An ad contract in any 12-month period starts
from and includes the issue in which an advertiser’s first ad appears. When
ad frequencies as set forth in a contract schedule are not completed, the
advertiser/agency will be re-billed at the actual frequency rate earned.
The publisher reserves the right to place the word “advertisement” with
copy which, in our opinion, resembles editorial content. All advertising
control position clauses are treated as requests. The publisher cannot
guarantee fixed positioning.
Advertisers and/or agencies are responsible for all collection fees and/or legal
fees should advertiser and/or agency default in payment of advertising bills.
Click to download Mechanical Specifications
Advertiser will be held responsible for total due amount should agency default
on a payment.
INSERTS/OUTSERTS: Provided by advertiser and subject to prior approval
by the publisher.
PROTECTIVE CLAUSE: Kenilworth Media Inc. reserves the right to
alter or reject any copy which it feels is not in keeping with publication
standards. Advertisers and/or their agencies assume responsibility for any
and all claims arising therefrom made against the publisher, and agree to
hold the company harmless.
PAYMENT TERMS: Net 30 days from date of invoice. 2% per month finance
charges on past due balances. Advertisements originating outside of the U.S.
or Canada must be prepaid. Extension of credit is subject to the approval of
the credit department. First-time advertisers will be required to provide credit
information or prepayment due no later than the closing date of the issue.
Click to download FTP instructions
Kenilworth Media Inc. is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.
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Profiles
Make sure our audience of pool professionals are aware of
your products with a profile about your company.
Content is subject to review for length, clarity and style
Form — Function — Durability
KUBOTA - Always An Industry Leader
A
t Northern Stainless we pride ourselves on the form,
function and durability of all our products. Our ladders and
pool products are made only from North American made
stainless steel. We have a full catalogue of standard ladders, handrails
and exercise rails for residential and commercial applications.
Northern Stainless is also the leading supplier of custom entry and
railing systems for all applications, from home pools, to aquatic
centres and commercial buildings. Our talented design team and
skilled craftsmen are available to meet your every need.
K
ubota Canada Ltd. (KCL)
originated in 1975 to
introduce compact diesel
tractors to Canada. Independant
dealers were founded one by one
over the early years and now
distribution has grown to 150
sales and service dealerships
across Canada, with a corporate
warehouse and head office located
in Markham Ontario.
Half-page Profile: $2,415
Full-page Profile: $3,215
Contact us for your nearest distributor:
Northern Stainless & Rail Products Inc.
821 Brock Road Unit 1A Pickering ON L1W 3L6 • www.norrail.com
t: 905-839-1995 • f: 905-839-3093 • tf: 866-891-1106
HALF PAGE SHOWN AT 35%.
(ACTUAL SIZE IS 7" X 4 3⁄4")
NorthernStainless_Prof_H2_B.indd 1
5/27/14 3:29 PM
Kubota Canada is a subsidiary of
Kubota Corporation, located in
Osaka, Japan. Founded in 1890,
Kubota Corp. has 120 subsidiaries
and 23 factories around the world.
In addition to manufacturing
diesel engines and agricultural
and construction equipment, Kubota Corp. produces
many products related to irrigation, housing, and
infrastructure for their domestic markets. Kubota is always
cognizant of the relationship between their products and
the environment.
Kubota Canada offers a full line of tractors, excavators,
wheel loaders, utility vehicles, track loaders, diesel
engines and generators. KCL also provides the full range
of support to its dealers and customers. This includes
sales/marketing, service, engineering, finance, accounting,
IS, and all parts supply. This multi-faceted autonomy
allows KCL to directly serve the marketplace effectively
and efficiently.
KCL works closely with its parent divisions in Japan, providing
market research and feedback, and acquiring information
and training. This supports, among other things, product
improvement and innovation, dealer training, and identifying
and rectifying any technical issues.
Kubota Corporation has always been commited to the highest standards of design and engineering for their products.
By maintaining control throughout the process, from design
to manufacturing to assembly, their quality is uncompromised and is the lead factor in their success and reputation.
Attention to detail is an integral part of their design and
engineering; this includes everything from ensuring
engines and hydraulics are properly matched, to machine
balance, to safety. The result is responsive, smooth and
comfortable operation.
Always innovative, Kubota has pioneered many industry
firsts within their equipment offerings; products and
features that have become industry standards today.
This innovation and high quality translates into many
benefits for owners and operators. Superior productivity,
reliability, durability and efficiency result in low operating
costs and high returns; in short, unsurpassed value.
Kubota Canada Ltd.
Markham, Ontario
905-294-7477
www.kubota.ca
Kubota_Pro_FP.indd 1
New product showcase
Book a minimum half-page advertisement in the September issue and receive a
product showcase ad at no extra charge. In addition, Pool & Spa Marketing will
include your product review in a Product Showcase e-mail sent to over 8,700* e-mail
subscribers prior to the Fall tradeshow season.
All you need to do is provide us with a high-resolution (300 dpi) image, 100 words
(maximum) of descriptive text,** your website URL, and we’ll do the rest.
Ad size: 33⁄8” x 47⁄8”
Space Reservation: July 24, 2017
*Data source: Publisher’s own data.
** Content is subject to review for length, clarity and style
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2015-05-15 2:13 PM
FULL PAGE SHOWN AT 35%. (ACTUAL SIZE IS 8 1⁄8" X 10 3⁄4")
CONTENT
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WEB DISPLAY
www.poolspas.ca provides pool and spa professionals, with
breaking news, a library of searchable digital editions and
Canada’s only search-optimized online product and service
directory. Online display (banner) advertising can significantly
increase your exposure to decision-makers who frequently refer
to www.poolspas.ca when sourcing the latest technologies,
product applications and news.
1 Leaderboard
2
Big Box
1. Leaderboard (728 x 90 pixels): $755/month
2. Big Box (300 x 250 pixels): $525/month
Specifications
• Maximum file size: 40 kb, 72 dpi, RGB
• Accepted formats: GIF, JPEG, and third-party tags
• Advertiser to provide URL
Submit all ad material to [email protected]
Web stats are available upon request.
Click image to view interactive sample.
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E-Newsletter Sponsorship (more info)
Digital Edition Sponsorship (more info)
E-Broadcast (more info)
Branded News (more info)
Branded Features (more info) $ 755
525
710
925
1,325
475
1,045
Volume advertising discounts available.
Charges are for advertising space only. If applicable, taxes, bank fees
(for wire transfers), production charges, or any other sundry cost incurred
will be added to the advertising rate.
Cancellation of display advertisements must be provided in
writing at least 5 days prior to the posting date. After this
time they are non-cancellable. Sponsored newsletters and
e-broadcast dates are exclusive to one advertiser and thus are
non-cancellable at any time.
CONTRACT GUARANTEES: Ad rates are protected on the basis of the
rate card in force on the date of first insertion and for a period of 12 months
following.
The publisher reserves the right to place the word “advertisement”,
“branded” or “sponsored” with copy which, in our opinion, resembles
editorial content.
Advertisement size may not be changed after posting date. The publisher
requests that electronic files be submitted in an approved format. All extra
Click to download Mechanical Specifications
Month
Month
Broadcast
Issue
Broadcast
Month
Month
work/material required to make artwork suitable for posting is chargeable
at current production rates. All changes to the supplied advertising material
must be provided in writing 5 business days prior to the posting date.
Advertisers and/or agencies are responsible for all collection fees and/or
legal fees should advertiser and/or agency default in payment of advertising
bills. Advertiser will be held responsible for total due amount should agency
default on a payment.
PROTECTIVE CLAUSE: Kenilworth Media Inc. reserves the right to alter
or reject any copy which it feels is not in keeping with publication standards.
Advertisers and/or their agencies assume responsibility for any and all
claims arising therefrom made against the publisher, and agree to hold
the company harmless.
PAYMENT TERMS: Net 30 days from date of invoice. 2% per month finance
charges on past due balances. Advertisements originating outside of the U.S.
or Canada must be prepaid. Extension of credit is subject to the approval of
the credit department. First-time advertisers will be required to provide credit
information or prepayment due no later than 5 business days prior to the
posting date.
Click to download FTP instructions
Kenilworth Media Inc. is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.
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BRANDED NEWS
Branded News promotes new product launches as well as new resources, such as
literature, websites, and software. Marketers receive a dedicated content page that
is promoted via::
1. Home Page
Specifications
• Accepted text formats: Doc, Docx, Txt
2. News Section
•A
ccepted image formats: GIF, JPEG, and PNG,
72 DPI, up to 250 kb per image
3. E-Newsletter
• Advertiser to provide URLs
Deliverables: Headline (up to 10 words), 200 words of supplied text*
(including hyperlinks), and two images.
Rate: $475 per posting/month
*Content is subject to review and may be edited for length, clarity and style.
1
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2
News Section
Click images to view interactive sample.
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E-Newsletter
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BRANDED FEATURES
Archived for one year, and free from other advertisements, Branded Features
are searchable and indexed by category and may contain multiple images, video
treatments, and are promoted via:
1. Home Page
Specifications
• Accepted text formats: Doc, Docx, Txt
2. Features Section
•A
ccepted image formats: GIF, JPEG, and PNG,
72 dpi, up to 250 kb per image
3. E-Newsletter
• Accepted video formats: YouTube, Vimeo
Deliverables: Headline (up to 10 words) up to 4000 words of supplied text* including
hyperlinks, multiple images, graphs and charts, YouTube/Vimeo URLs
Rate: $1,0045
• Advertiser to provide URLs
*Content is subject to review and may be edited for length, clarity and style.
1
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2
Features Section
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Our bi-weekly e-newsletter, Waterlines, features breaking news from
within Canada’s pool industry. Waterlines is delivered twice per month, the
2nd and 4th Thursday, via e-mail to 8,700* retailers, pool and spa builders,
designers, installation professionals and public pool operators. E-Newsletter
sponsors receive two exclusive ‘above-the-fold’ advertising positions.
1 Leaderboard
1. Leaderboard (728 x 90 pixels)
2. Big Box (300 x 250 pixels)
2
Big Box
Reach: 8,700* recipients
Frequency: Bi-weekly
Deliverables: Leaderboard (728 x 90 pixels)
and Big Box (300 x 250 pixels)
Rate: $710/E-Newsletter
Specifications
*Data source: Publisher’s own data.
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E-broadcasts deliver instant access to a targeted audience, and
are effective in lead generation and driving traffic directly to your
website. Your customized e-broadcast allows you to reach the
professionals responsible for using your products or services.
Reach: 8,700* recipients
Rate: $1,325
Specifications
HTML, including embedded hyperlink(s) and image(s), subject line,
list seeds. Maximum width of 750 pixels, no height restriction.
*Data Source: Publisher’s own data
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Pool & Spa Marketing’s Digital edition is a fully interactive copy of the printed
magazine. Digital edition sponsorship consists of a full-page ad placed across
from the front cover, as well as sponsor recognition within our weekly newsletter
until the next issue of the magazine is released.
1. Full-page ad placed adjacent to the front cover
2. Exclusive top-of-page banner, visible on every page
3. Weekly promotion to over 8,900* newsletter recipients
Deliverables: logo (200 x 150 pixels), full-page ad
(500 x 660 pixels), banner (900 x 60 pixels)
Rate: $925/issue
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2
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1 - Kenilworth Media Inc

Transcription

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