multipower night regeneration

Atlantic Grupa
Newsletter
No. 12, March 2009
Quarterly issue
Cedevita GO!
The largest
Atlantic's production
investment
Profit up
44 percent
Special partnership with
Croatian Olympic Committee
Annual
management meeting
With Ferrero
in Slovenia
Atlantic wholesale
opened
drugstore opened
NEWS
NEWS
Ferrero in Slovenia as well
Atlantic Grupa will take over the exclusive distribution of Ferrero, one of the most significant producers
of chocolate sweets, starting from August 2009.
Annual sales of Ferrero assortment in Slovenia
amounts to 16 million Euros, and represents a significant enhancement of Atlantic’s business and
position in this market. Partnership in the distribution of well known brands such as Nutella, Kinder,
Ferrero Rocher, Rafaello and Mon Cheri in Slovenia
is an extension of an exceptionally successful several years long cooperation in the distribution of
Ferrero asortment in the market of Croatia, as well
as another confirmation of the quality of distribution conducted by Atlantic Grupa.
Atlantic has been present on the Slovenian market
with its own company since 2001, so far establishing itself as one of the most propulsive distributors. Along with the distribution of Atlantic’s own
brands such as Cedevita, Plidenta and Melem, and
soon Ferrero, the company has a successful cooperation with another globally eminent producer, the
German Hipp.
„The successful cooperation of Atlantic Grupa and
Ferrero dates back from 2001, when the company
started the distribution of Ferrero assortment in
Croatia, and the new distribution deal in Slovenia
comes as a result of this cooperation as well as our
close monitoring of Atlantic’s distribution methods
and strategy in the
Slovenian Market“,
explained Cesare Ruello, Ferrero’s Commercial Director.
„The takeover of
Ferrero’s Slovenian
distribution pleases
us as yet another
confirmation of the
uniformed quality of
Atlantic’s distribution
in all the markets where we have business,
as well as a confirmation of trust in our
company as a reliable partner. With this new significant principal we have additionally strenghtened
our position as an important distributor in Slovenia
as well as the leading distributor of fast moving
consumer goods in the region“, commented Bogdan
Slovnik, Director of Atlantic Trade Ljubljana.
Cooperation with Nestle in the HoReCa channel
Atlantic Grupa and Nestlé Adriatic signed a contract
on direct sales and distribution of Nestlé’s product
portfolio in the HoReCa channel in the Croatian market. Cooperation of these two companies in direct
sales and distribution of the assortment of caffeine
and chocolate drinks intended for consummation
in the catering industry started in the beginning of
2009. With this new direct sales and distribution
contract, Atlantic additionally strengthened its distribution business activities in the HoReCa channel,
where it is already one of the largest suppliers pre-
sent with Cedevita instant vitamin drinks, Cedevita
teas, Rauch drinks and TDR’s product assortment
and it also strengthens its position as the leading
regional distributor of consumption goods. With
a clear development focus, Atlantic Grupa invests
in the HoReCa channel in which it already realizes
significant growth rates through organic sales
growth as well as taking over the distribution of new
brands in its portfolio. Cooperation with the company Nestlé additionally enhanced the offer of the
Atlantic’s HoReCa assortment since it now includes
relevant NESCAFÉ products (Nescafe Cappuccinos,
NESQUIK drinks, and a novelty on the market Aero
Bubbly Chocolate Drink). Nestlé Professional, which is the name of the division of the Nestlé Company that manages sales channels and out-of-home
consumption, is one of the four strategic pillars of
this company’s future growth. Through the HoReCa
channel, Nestlé Professional offers its consumers
their favorite brands outside their homes as well, by
allowing them access to Nestlé products at any time
and any place.
Taking over Karolina’s distribution
Marina Duvnjak,
brand manager
for Karolina
In the beginning of February, Atlantic Grupa took over
the distribution of the products of Karolina d.o.o., a
well-known Croatian manufacturer of biscuits and
salty snacks, together with 37 employees working in
the Karolina’s distribution and the whole infrastructure. Osijek’s Karolina d.o.o. is a part of
the company Lorenz Bahlsen Snack
World, the leading European manufacturer of salty snacks (sticks,
pretzels, chips, extruders and
nuts) with which Atlantic Grupa has
a long-standing successful cooperation. With
this 100 million kuna worth annual Contract on the
takeover of the Karolina’s distribution the extraordinary business relations with Lorenz are additionally
confirmed.By adding Karolina’s well-known brands
Jadro, Bobi and Moto in the distribution portfolio for
the territory of Croatia, Atlantic Grupa confirmed itself as the leading regional distributor.
By taking over the Karolina’s distribution and its
employees, Atlantic Grupa tries to achieve an optimal synergy between the already existing Karolina’s
distribution network and the Atlantic’s experienced
sales team.
Atlantic Grupa’s
profit up 44 percent
Atlantic Grupa concluded the year 2008 with outstanding business results, increasing net profit in relation
to the previous year by 44 percent to the amount of HRK
78.4 million. The company realised the total revenue of
HRK 2 billion, which is 19.1 percent more in relation to
the same period of the previous year. Operating profit
amounted to HRK 129.4 million realizing a growth of 36
percent, while the operating profit before amortization
increased by 28 percent in relation to the previous year
and amounts to HRK 169.3 million. In line with the Management Board’s announced plans, the company achieved growth in all key financial performance indicators.
“In all its business segments, Atlantic Grupa performed in accordance with the plans and with the realized
double-digit sales growth. According to the announcements, in 2008 we established the largest national
private pharmacy chain, expanded our distribution operations in Croatia and the region, launched a new line
of sports food and, finally, our own largest production
investment - Cedevita GO!“, explained Emil Tedeschi,
President of the Management Board of Atlantic Grupa.
“In a global economic crisis, we are confident in our
own capability to face more difficult business conditions. As a company operating on strong foundations, we
are confident that, with the focus on cost management,
interdivisional synergies and new projects, we will realize growth and improve profitability in this year as
well” added Mr. Tedeschi.
Last year in Atlantic Grupa was marked by a series of
acquisitions of health institutions thus forming the
leading private pharmacy chain in Croatia under the
brand Farmacia and the establishment of a new - fourth business division Pharma which also incorporates
the production of food supplements under the brand
Dietpharm. The business activities of the Distribution
Division has been expanded with new contracts in the
HoReCa channel (TDR, Nestle, Rauch), by acquiring the
company ZIP Distribution with brands Corny, Emco and
Schwartau and by taking over the distribution of the
company Karolina along with its sales force. The Sports
and Functional Food Division launched a new product
line Multipower Active , and the Consumer Health Care
Division finalised the preparations for launching an
innovative product Cedevita GO! which offers the option
of preparing and drinking a fresh vitamin drink on the
go, and which is available throughout the region from
February.
Annual results
presented to investors
During the announcement of annual business results of Atlantic Grupa held on 13 March at the hotel
Esplanade, a presentation for investors was organised. Lada Tedeschi, Vice-President, Business
Development, Zoran StankoviÊ, Vice-President of
Finance and Maja BaraÊ, Head of Investor Relations
held the presentation in which investors were guided through the last year’s business activities and
excellent results in 2008.
This occasion was also used to present in more
detail Cedevita Go!, an innovative product and at
the same time the largest production investment of
Atlantic Grupa.
The great response from investors and numerous
questions at the end of the lecture concerning future plans and projects once again demonstrated the
great interest of investors in a successful company
like Atlantic Grupa, which even at the time of global
crisis delivers significant growth.
Annual
management
meeting
The annual management meeting held on 19
March welcomed around one hundred guests
to Zagreb’s hotel Esplanade in which President of the Management Board Emil Tedeschi
presented the last year results and plans for
2009.
The presentation followed the events that
marked the year 2008 in Atlantic Grupa while
at the same time pointing out the contribution of Igor BabiÊ, Multipower’s Marketing Director and SreÊko NakiÊ, Vice President for
Distribution Division, whose divisions experienced significant progress. Ambitious plans
for 2009 were also presented.
The previous night was characterised by informal management party at the Art Pavilion
where guests, after the presentation on Cedevita GO! and the recognition of key people in
this project, were able to socialise in a pleasant environment.
Igor BabiÊ awarded
for his 15 years
with the company
AT L A N T I C G L O B A LY
AT L A N T I C G L O B A LY
Lip balms for the
german market
Wholesale drugstore
opened
In the Pharma Division, after a year-long planning
and preparations, the beginning of March was marked by a festive opening of the wholesale drugstore business activities in Fidifarm. The wholesale
drugstore activity in the Pharma Division, which
will be managed by Fidifarm’s Board Member for
Sales Tamara Tuπek, was initiated for the purpose
of providing quality services to all pharmacies on
the market. The Fidifarm’s wholesale drugstore
currently realises sales and deliveries in 556 out
of the total of 1,005 pharmacies in Croatia. Apart
from the Dietpharm’s product assortment, Fidifarm’s
over-the-counter medicines and the products from
the Atlantic’s distribution portfolio, the drugstore
also offers medical cosmetics Ahava and Marie Galant. In addition to the listed products, the product
range will soon include the OTC offer of Hemofarm
and Scholl with nearly 400 new products and it is
planned to expand the range of products to as much
as 1,000 products by the end of the year. The sales
are organised through the Phone Sales Department
and in its first day of business 178 phone calls were
realised with the total of 66 sales in the amount of
nearly 100,000 kuna. Further development and
growth of the Fidifarm’s wholesale drugstore business will be based on expanding the assortment of
offered products with quality OTC brands and other
products whose distribution is organised through the
pharmacy channel, in which Atlantic has significant
experience, knowledge and ambition - explained Tamara Tuπek and Marko Smetiπko, Vice President for
Pharma Division.
The Atlantic Grupa’s Cosmetics Research and Development Department was placed before the task of
formulating new lip balms for the German market,
which will by their composition be equal competition
to strong European brands.
Under the leadership of Mirela MartiniÊ, Bellecare
brand’s lip balms were carefully conceptualised
with natural and high-quality ingredients that are
harmless and have low allergenic potential.
At the same time, formulations also meet the requirements of the German eco-test criteria that surpass even the already strict requirements of EU directives for cosmetic products. Bellecare lip balms are
intended for users with extremely sensitive and dry
lips by providing intensive care and protection.
The line of Bellecare lip balms consists of four products manufactured with natural oils and extracts,
vitamin E and naturally irresistible flavours. These
are: Classic -vanilla flavoured, Sensitive - odourless, Pearl & Shine - with a glossy effect and Milk &
Honey - with added honey and milk protein extracts.
- beef with a high protein content. This product is a
salty alternative for existing sweet protein products
and will be distributed in Italian sports and fitness
channels. This distribution agreement is planned to
be expanded to other European countries as well,
starting with Great Britain.
educated on Multipower products and methods of
their use for active athletes. It is aimed to win over
as much women users of Multipower products as
possible. This manner of product presentation and
availability further facilitates the recognition of the
Multipower brand in Great Britain.
Entry into the
markets of Finland and
Denmark
Russian interest
in Atlantic
Multipower Germany and Bringwell, a leading company for self-care care products, in February signed a
three-year, 10 million euro agreement on distributing
Multipower’s products in Nordic countries. Bringwell
already had the distribution
rights for Sweden and Norway
and this contract expands
those rights to Denmark and
Finland. “As the leading supplier of self-care products
and sports food in the Nordic
market, Bringwell is an attractive partner for international companies which this contract also proves”,
said David Rönnberg, Bringwell’s President of the
Management Board. With this strategic cooperation
between the two companies, it is planned to further
strengthen business activities in the Nordic region. In
addition, the two companies are close to signing an
agreement for the production of 100 tons of privatelabel protein powder for Bringwell.
Expansion to
Britain’s fitness clubs
Salty protein
distribution in Italy
At the end of 2008 Multipower Italy signed a distribution agreement with Montana Sport, one of the
largest manufacturers in the Italian food industry,
and with which Multipower was recognised as the
strongest partner for distributing their new product
Multipower UK expanded the presence of its products to as much as 54 JJB fitness clubs. Such a
widespread distribution of Multipower products
allows contact with more than a thousand members throughout
the country that need to
be instructed and
Cedevita GO! thrills
Dubai
Atlantic Grupa presented Cedevita GO! at the fair
GULFOOD 2009, the most important event for the
industries in the region, where it presented Cedevita
GO!. “Gulf Food, Hotel and Equipment Exhibition and
Salon Culinaire” is the original title of this fair which
is organised since 1987 and in which manufacturers, distributors and suppliers from all around the
world have an opportunity to directly conduct business with important subjects within the catering and
food industry.
B.Fureš presents Cedevita GO
M.Cvrkota presents
Atlantic Grupa’s brands
At the International Exhibition of Foodstuffs and
Food Raw Materials PRODEXPO 2009 in Moscow,
Atlantic Grupa, headed by Milan Cvrkota, Marketing
Director of Multivita, presented its production programme.
The exhibition with over 2,000 exhibitors had
more than 45,000 visitors. The visiting rate of the
Atlantic’s stand was excellent and most interest was
raised by the assortment of Cedevita products, especially the new Cedevita GO!. Our representatives
at the exhibition had numerous contacts with the
distributors with which Atlantic Grupa in the forthcoming period intends to jointly explore the possibilities of entering the Russian market.
Until now, Atlantic Grupa was present in Russia with
its Multivita products, whose sales value in 2008
was EUR 1.7 million while for 2009 a significant sales growth is planned. Additionally, negotiations are
in progress concerning the market placement of Rosal Lip Balm products
which would be sold through pharmacy chains.
More than 3 thousand exhibitors from 80 countries
presented its products and Cedevita GO! caused a
strong interest in Dubai. During the fair, the Atlantic’s
team, headed by Branko Fureš, talked with potential
buyers from more than 30 countries and these new
contacts resulted in plans for potential placement on
the large market of the United Arab Emirates. During
meetings at the fair the trend of transitioning the
product from a “family” to a “to go” concept was
emphasized which is by itself a kind of recognition
for Cedevita GO! and the advantages it offers to consumers outside their home.
At the beginning of January a new Atlantic’s web
was inaugurated as the result of a six month effort
of the Corporate Communications Department with
the goal to make the new internet page of Atlantic
Grupa even more informative and interesting than
the previous one.
This new internet page at the old address, www.
atlantic.hr, contains abundant information divided into 5 categories to facilitate user orientation:
about us, careers, media, investors and products.
The team, who worked on the new webpage project,
headed by Fea Hudina, was guided by the idea to
create a webpage which would have advanced design, animations offering company information in a
new and different way and transparent and easily
accessible information on Atlantic Grupa.
Champs web
Multipower
presented in India
In the end of 2008, Atlantic Multipower participated
in the “World Food of India” fair at the exhibit centre in Mumbai. Around 200 companies were present
at the fair which was visited by more than 5,000 people. Atlantic presented its sports and health food
product lines and received significant interest from
local manufacturers and distributors.
Jörg Polter and Lutz Hansmann
Tamara Tuπek opens a
wholesale drugstore
New Atlantic's web
In the beginning of this year CHAMP launched its
own webpage at www.champ-sportsline.de,
which enables direct communication with consumers who are involved in recreational or professional sports. On its webpage Champ offers an overview of all products with their benefits and nutrition
information. On this webpage consumers may also
receive useful advice on essential product ingredients as well as recommendations on achieving individual training goals.
TOPIC OF THE ISSUE
TOPIC OF THE ISSUE
Cedevita GO! - The largest production investment
By starting distribution on the market, Atlantic Grupa launched the largest ever investment
project in the own product segment - Cedevita
GO! It concerns a development project worth
75 million kuna on which Atlantic’s employees
worked for more than six years and in the course of which an innovative product solution
was developed and patented. In the segment of
vitamin drinks, Cedevita GO! introduces a revolutionary option of drinking a freshly prepared
Cedevita on the move while the patent itself is
suitable for application in a number of areas of
the wider food industry. The most significant
innovation introduced by the project Cedevita
GO! can be found in technical characteristics of
the patented cap which was never before ma-
nufactured in the food sector. The cap contains
Cedevita granules separating/merging them
with a bottle of water into which the granules are released by simple twisting of the cap.
By realising the project Cedevita GO! Atlantic
launched on the market a new category of almost-ready-to-drink (ARTD) products as well
as introduced the option of consuming a fresh
vitamin drink with nine necessary vitamins
in any situation. The important convenience of the product itself lies in the fact that by
mixing Cedevita granules with water directly
before consumption preserves the stability of
vitamins which is necessarily lost in liquid over
time. The new product introduces Cedevita, as
the leading instant vitamin drink in the regi-
1970- first Cedevita is
produced
on, to a new spending segment - the so called
consumption on the move. After Cedevita’s
popularity in households for over 40 years and
a great success of the project concerning Cedevita in 15-gram packaging for the catering industry channel, the project Cedevita GO! makes
this favourite brand available to any consumer,
wherever he is.
2002 - the idea of
Cedevita GO! is born
2008 - beginning
of production
Spectacular
kick off in
Opatija
A great regional conference, due to the concurrent
market entrance of Cedevita GO! in five states in the
region, was held in Opatija at 16th and 17th January. Atlantic’s people overflowed the Grand Hotel 4
Opatijan Flowers which welcomed them fully clothed
in the Cedevita GO! sign. Sales teams from Croatia,
Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia gathered at the party opened
by the hostess Renata Sopek and followed with a
welcoming note by Executive Director for the Consumer Health Care Division Tomislav MatusinoviÊ
who is the manager behind the largest own product
launch in the history of Atlantic Grupa.
The party was stirred up with a series of hits by the
energetic Maja Šuput and her band and the night
would not have been complete without the performance of Atlantic’s vocal virtuosos and a prize
January 2009
kick off in Opatija
February 2009
Cedevita GO! in the stores
Who is behind Cedevita GO!? Nevenka VraË, Ivan PaveliÊ, Natalija Fink, Josip ViliÊ, Ivan CeroveËki, Marko Smetiπko, Tomislav MatusinoviÊ, Koraljka Koncul
CEDEVITA GO!
DIARY
authors: Nevenka VraË and Ivan PaveliÊ
Since its establishment in 1969 and first production a year later to this very day Cedevita has been a
leader in the category of instant vitamin drinks.
It formulation is continuously improved, new scientific knowledge and experts’ recommendations
are incorporated, new technologies are applied,
assortment is expanded and care is taken to ensure product quality, recognisability and modernity.
While consumer demands are most important, the
Management’s demands on research and development employees are most strenuous. The idea of
“CEDEVITA in sachets” was just realised when a
new demand came from the President of the Management Board: “come up with a packaging that will
be 2 for 1 meaning CEDEVITA granules packaged
together with water and simply mixed when the
customer wishes so”. How to reconcile the irreconcilable, how to solve the unsolvable? How to
put CEDEVITA, which is moisture-sensitive, together with water? After short consultations, very
serious work commenced. Information were gathered, partners sought out and numerous obstac-
les crossed upon. We quickly figured out that the
Project is more than demanding and that it can only
be solved in cooperation with an experienced and
reliable packaging manufacturer inclined to look
for new solutions. This resulted in finding a Dutch
company Teamplast with a 40-year long tradition.
The Project CEDEVITA GO went through all phases:
defining the idea, forming a team, elaborating the
idea, realising it, testing potential solutions, selecting and improving the solution, patenting, designing the product line and equipment for producing
commercial solutions, purchasing the equipment,
breaking-in the production and, finally, regular
production. The Project was characterised by periods of large and small steps. Sometimes within
a few days a lot was accomplished and then again
sometimes we were back at the beginning. Frequ-
ently it was the small things that took months to
find a solution, such as: variation in the thickness of plastic of less than a tenth of a millimetre,
microgram-sized water leakage, lumping of granules, invisible misalignments that obstructed
the cap activation and functionality. Both the
cap and granules were worked on in parallel, formulation modified, process improved, numerous
measurements taken, results analysed, tests
repeated in order to achieve the desired product
stability. Every detail was scrutinised. And so, after five years of relentless work and enthusiasm
of a small team of Atlanticers, the project is in the
last stage of realisation and soon to be launched
on the market. What were the project challenges?
The concept of the cap itself had to reconcile two
irreconcilable things: Cedevita granules, extreme-
contest with valuable awards. The work started on
Saturday morning, firstly with an entertaining-educational programme performed by the strong marketing forces of the Consumer Health Care Division
headed by Executive Director Koraljka Koncul and
famous TV stars - Mario PetrekoviÊ and Renata Sopek. This was followed by presentation workshops
introducing distribution staff with the new product
and the planned distribution and promotion strategy
for Cedevita GO!
Participants learned even more about the new product through an interesting team building and the
memory of this meeting was ensured in a grandiose
style by a well-known photographer Šime Strikoman
who joined all participants in a millennium photograph at the Opatija’s pier in a formation of the trademark GO!. (Picture is on the coverage)
ly moisture-sensitive, and water, which is until the
time of consummation the greatest enemy of those same Cedevita granules. They could have been
separated only by foil, preferably the thicker the
better. How can it be so thick if opening it must be
as easy as possible? Ok, then as thin as possible.
How can it be so thin when a thin foil cannot be
applied onto a cap, it has a small layer for welding
and it leaks moisture? Furthermore, the foil must
be resistant to the effects of high and low temperatures since the bottle’s final destination is the
fridge. And when, step by step, all of this was solved, we needed to find a machine that can make
both light and hard aluminium foil, set it up on a
container, weld it so it is impermeable and do all
this in 400 milliseconds. This requirement was put
in front of Fords, a global leader in manufacturing
so called “milk cap” products. The first try, using
until then globally proven solutions, was a failure.
This was also the reason for postponing the market launch of Cedevita GO. We didn’t want to put
on the market a product that wasn’t 100% correct.
Regardless of daily contacts with Fords, there
was always an underlying danger that it wouldn’t
work. Fords did not buckle under the challenge and
a new technical solution, the world’s first, was successfully implemented on our cap. In this entire
CEDEVITA GO story, the most important question,
without any doubt, is; What are the main advantages of CEDEVITA GO? Vitamins are highly sensitive components with their stability affect by:
temperature, moisture, light, oxygen, medium in
which they are contained, presence of other components, time in which they are exposed to any of
those factors and the type of packaging they’re in.
However, vitamins are much more stable in powder
dry products than in liquid ones. Powder products
for a longer validity period preserve their organoleptic properties, unchanged structure and microbiological quality. Therefore, the hardest part of
the project was to preserve CEDEVITA granules
from the effects of water and at the same time
have water inside the same packaging.
AT L A N T I C T E A M
AT L A N T I C T E A M
Atlantic Grupa sponsors
pharmacy students
Atlantic Grupa signed an agreement of cooperation
with the Pharmaceutical Biochemistry Faculty in Zagreb that defines a long-term cooperation on systematic development of the pharmacy profession.
According to this agreement, Atlantic Grupa will
annually sponsor 10 best pharmacy students and,
upon completion of their studies, guarantee them
employment in one of the Grupa’s members. Within
the newly established cooperation with the Pharmaceutical Biochemistry Faculty, Atlantic will also
initiate a series of educational programmes among
like participation of experts employed in Atlantic
in various forms of teaching with the purpose of
transferring practical experiences and knowledge
etc. At the signing of the agreement of cooperation,
Atlantic Grupa’s Vice President for Pharma Division,
Marko Smetiško, presented the Faculty Dean Nikola
KujundæiÊ with a donation which will be used to rea-
Dean Nikola KujundæiÊ and Marko Smetiπko
lize the project of reconstructing the Faculty’s great
teaching hall. “Since the entry of Atlantic Grupa into
the pharmacy segment, we are confirming our dedication to development of the pharmacy profession
with special emphasis on educating the existing and
investing in the development of the future pharmacy
personnel“, said Smetiško.
Expert conference
“Competence
Development in
Pharmacy“
Almost 400 guests gathered on 2nd February at the
expert conference on education and continuous training of pharmacists which was organized by Atlantic
Grupa and Education Centre Farmacia in cooperation with the Croatian Chamber of Pharmacists, Croatian Pharmaceutical Society and Pharmaceutical Biochemistry Faculty. After the opening speech of the
President of the Management Board Emil Tedeschi,
the working part of the conference was opened by
the presentation President of the Croatian Chamber
of Pharmacists Mate Portolan and followed by the introduction of education programmes at the Pharma-
Silvana MarkoviÊ, an adventurer from Human Resources revisited Nepal
and her experiences are extracted from her travel journal…
Education of “little” pharmacists in Fidifarm
On 20 February Fidifarm welcomed the students and
professors of the Pharmaceutical School in Pregrada, who were introduced to the historical develo-
pment of the company, its continuous development
and improvement of production process as well as
its organisation of the quality assurance system by a
team of three lecturers in a detailed presentation.
Katarina KujundžiÊ, Dietpharm Brand Manager, presented the leading products of the brand Dietpharm,
while Melita MiletiÊ MilkoviÊ, OTC Brand Manager,
spoke about OTC medicines.
The tour of production lines and laboratories for quality control was led by the Quality Assurance Director, Sergej RaiÊ, and, due to numerous questions of
interested colleagues, the rules of Good Manufacturing Practice and of the quality management system
were explained in more detail.
Lecture on pharmacy of the
21st century in Atlantic
“Continuous formation of masters of pharmacy in
a modern company” is the title of the lecture held
on 22 January at the Pharmaceutical Biochemistry Faculty, in which masters of pharmacy Arijana
MeštroviÊ and Ljerka JuriÊ from the Pharma Division presented the pharmacy of the 21st century
in Atlantic Grupa. Around 50 students were introduced to Atlantic Grupa and its business activities
and found out how a modern progress of masters
of pharmacy looks like. These two lecturers with
this lecture gave their contribution to expanding
the reputation of Atlantic Grupa as a serious and
perspective subject in pharmacy business and as
A. MeštroviÊ with pharmacy
students
a desirable employer for future generation of masters of pharmacy.
Silvana MarkoviÊ
in Nepal
ney from where we can see Pisang Peak, our next
destination. After a night spent in the tent, we find
ourselves at the altitude of 4,928 metres, a height
that demands complete acclimatization followed by
a climb to 5,000 metres, and then acclimatization
again. Unfortunately, due to unprepared guides, we
are forced to give up on our climb to the very top.
Our next target is to cross the highest, now covered
with snow, summit pass in the world Thorong La,
where we arrived after 3 hours and leave behind a
Croatian flag to flicker in the winds of faraway Himalayas.
On 13 September we enter the region of Mustang,
and then in Lo Manthang, our final destination.
Ten days of our journey passed like in a second, and
we return to Nepal’s capital where our trip home will
start. In many places I visited, there was this message written: “Nepal is here to change you, not for
you to change Nepal“ and, believe me, it is true.
ceutical Biochemistry Faculty held by its dean Nikola
KujundžiÊ. The conference programme was continued by Prof. Ian Bates, Director of the Pharmacy Education Taskforce of the World Health Organisation
who presented the possibilities of professional training and after him Dr. Catherine Duggan, Chair of
the United Kingdom Clinical Pharmacy Association,
who emphasized the importance of mutual collaboration of different sectors and organisations in health care services.After the lecture of Maja JakševacMikša from the Croatian Pharmaceutical Society, the
series of lectures was closed by the Head of the Education Centre Atlantic Farmacia, Arijana MeštroviÐ,
who held an inspirational presentation with a lot of
practical examples. Speaking about the opportunities for education and competence development of
pharmacists in a modern company and activities of
the Education Centre, she pointed out that Atlantic
is a company that wishes to follow global trends in
providing pharmacy care. Questions from the audience instigated an interesting expert discussion on
the methods in which the growth of competences in
the pharmacy segment may be achieved and this discussion successfully ended the conference. With yet
again confirmed itself as a significant factor within
the pharmacy profession in Croatia.
Not even two years passed and we were again in
Nepal, the Himalayas; a country with highest mountains in the world.
Before arriving we made detailed plans for trekking
around Annapurna, climbing Pisang Pek, a peak at
the altitude of 6,091 metres, followed by conquering
Thorong La, the highest summit pass in the world.
After a few days in Kathmandu, the capital of Nepal
located at the altitude of 1,100 metres, we went on
a two-day trip to Pokhara, a small town that grew
on the coast of Phewa Lake that is surrounded by
snow-covered Himalayan peaks and where the temperature is 30 C.
After a week in Nepal, we started our trekking trip.
The night before we visited a white temple where
we joined a farewell ceremony in which Buddhist
priests called llamas invoked luck on our journey
through prayers and by tying “katas” (Tibetan silk
scarves used in introductions and farewells).
The morning brought the long-awaited trekking that
started through gentle green rice fields, a wonder
of geometric regularity. We are now at the height
of 800 m with moisture and heat additionally depleting our strength, but luckily, most of the way goes
alongside river Marsyandi. In the afternoon we reached Pisang, where curious children welcome us
and we bring them joy be giving out Atlantic’s pens
and candies. Pisang is the largest town on our jour-
ATLA-NOVA for new Atlanticers
ATLA-NOVA is a new education programme of Atlantic Grupa developed with
a wish to introduce new employers to
the basics of the company’s business
activities and also to facilitate and
evoke the sense of belonging to a
common project with common goals.
The first seminar of this new education programme was held on 30
March at the headquarters of Atlantic
Grupa in Zagreb’s Miramarska Street.
The morning lecture started with a
presentation of the company held by
SreÊko NakiÊ, Vice-President for Distribution Division, which was followed
by Ana Jožinec, Executive Director of Human Resources, who talked about the human potential management processes within the company system. Strengthening the sense of belonging, understanding
a broader business perspective, easier employee
orientation and an impact on their motivation and
work productivity are just some of the most important reasons for establishing ATLA-NOVA. The Programme will be carried out once a month for all new
employees hired in the previous month and it will be
implemented under the management of Human Resources and Corporate Security at the listed location in Zagreb. To facilitate understanding, six-hour
lectures are divided into four parts: Atlantic Grupa
- Company with Added Value, Human Resources and
Legal Affairs Processes, Introduction to Security
and Work Safety and Fire Protection.
CAREERS
Dennis Stoffers
Director of the Research and
Development Department
Sandra FerenËak
Director of Internal
Audit and Control
AT L A N T I C I N T HE C O MMUN I T Y
In December, Dennis Stoffers was appointed
the Sports and Functional Food Division’s
Director of the Research and Development
Department. At this position he will be
responsible for the development of new
products, search for new ingredients and
communication between Marketing and
Research and Development departments.
He began his career in Haleko as a trainee followed by duties in the product development
department. His respectable experience in
research and development was acquired in
the company Weider where he worked as
the director of research and development
for five years. In his studies he was focused
on subjects like chemistry, sports food and
marketing, which significantly affected
the development of his career in Atlantic
Multipower, where his closest associate is
the Vice President for Sports and Functional Food Division, Zvonimir Brekalo. The
arrival of Dennis Stoffers to Atlantic Multipower Germany once again confirms the
company’s dedication to innovations and
development of new products which are
extremely important for success in a competitive and technologically advanced market niche of sports and functional food.
In the beginning of March, Sandra FerenËak
was appointed Director of Internal Audit
and Control and in that position she will be
responsible for designing, planning, implementing and enforcing the internal audit
and control policy in Atlantic.
She will work on harmonising the company’s
business activities with its internal acts and
business policies, efficiency and effectiveness of business operations and efficient
use of all resources of Atlantic Grupa.
She comes to this position from the post of
Finance Director in B-Net, where, inter alia,
she was responsible for preparing and controlling financial reports and implementing the company performance monitoring
system while her extensive experience was
previously acquired at KPMG and Saponia.
Sandra FerenËak graduated at the Faculty of Economics in Osijek and received her
master’s degree in Italy in the field of banking and financing for Central and Eastern
Europe. One year ago she acquired the title
of Executive MBA.
For the last 10 years, she participated in
various seminars at the renowned British
Association of Certified Chartered Accountants.
Specialistic
reorganisation within
AG’s Human Resources
With the beginning of March, the reorganisation process in the Atlantic Grupa’s Human Resources Department was finalised
and resulted in the specialisation of team
members for specific areas within the human resource management department’s
portfolio and two prominent promotions.
In line with her level of professional development, in the new organisational structure
Ana MarušiÊ assumed the position of Director of Employee Development while Zrinka
VidoviÊ PerišiÊ was promoted to the position of Head of Employment Affairs.
Within her new portfolio of responsibilities, Ana MarušiÊ will be in charge of coordinating and implementing programmes and
activities in several HR areas for the purpose of talent attraction and management
in Atlantic Grupa i.e. the development and
retainment of quality personnel required
for the realisation of current and future
business objectives, primarily through the
employee competence development and career development system. As the Director of
Employee Development, she will offer advice in the area of her expertise with the goal
of implementing the employee development
strategy by identifying potential problems/
complications and by offering innovative
solutions through recognisable projects.
In her new role as the Head of Employment
Affairs, Zrinka VidoviÊ PerišiÊ will assume the responsibility for carrying out the
company’s employment strategy in a manner as to achieve quick and quality filling
of vacancies, smooth integration of new
employees into the organisation and the
matching of the selected candidates with
the wanted working post profile and other
business requirements. In addition to the
responsibilities listed, she will also participate in the process of implementing the corporate performance management system.
Atlantic- Special Partner of the COC
Atlantic Grupa and the Croatian Olympic Committee (COC) signed a contract according to which Atlantic with
its brand Multipower and the assortment of vitamin drinks and food supplements acquires the status of a
“Special Partner” of the COC. The long-term strategic contract was signed at the Atlantic Grupa’s premises
by Emil Tedeschi, President of the Management Board and Zlatko Mateša, President of the Croatian Olympic
Committee. Atlantic Grupa, as the leading European producer of sports food, and the Croatian Olympic Committee, as the highest sports association in Croatia, recognized their common interest in the realisation
of necessary requirements for training preparations, competitions and performances of Croatian athletes
at the 2010 Winter Olympic Games in Vancouver and the 2012 Olympic Games in London as well as other
international competitions in which Croatian athletes participate. As a Special Partner, in a period of four
years Atlantic Grupa will donate to the COC the amount of
400,000.00 kuna per year in products from its production
and distribution portfolio which will serve as supplemental
nutrition for Croatian athletes whose programme during the
competition and training period is supported by the COC.
The special partnership with the Croatian Olympic Committee is yet another confirmation of the quality of products in
the assortment of the brand Multipower which is, through
the strategic cooperation with the COC, recognized by top
Croatian athletes as well.
The Seal of VeËernji List awards marked
by Cedevita GO!
On 20 February in Mostar, Cedevita sponsored the event “The Seal of VeËernji List” that awards outstanding
individuals in the public, political and cultural life of Bosnia and Herzegovina, organised by the BiH issue of
Veãernji List. Tomislav MatusinoviÊ, Atlantic Grupa’s Executive Director of the Consumer Health Care Division
presented the award to the winner of the category Star of the Year, Adnan BabajiÊ while VeËernji List’s Person
of the Year was awarded to Dr. Ante KvesiÊ for the successfully completed project of the Mostar hospital. By sponsoring
this event, which is one of the most significant social events
in BiH that was broadcasted live on Federal Television, Cedevita received an exclusive presentation and promotion of
Cedevita GO! and the award ceremony was watched via TV
by more than a million people. At “The Seal of VeËernji List”,
Cedevita GO! was presented and offered to all of the guests
and the entire event was marked by the Cedevita GO! logo.
Atlantic sponsored the best sports
journalist awards
This year as well Atlantic Grupa was the general
sponsor of the formal award ceremony for the best
sports journalist in 2008. The award ceremony
was held at the Journalists’ Home in Zagreb at the
time of the 18th Assembly of the Croatian Sports
Journalists Association (CSJA) which ended by
formal pronouncement of the Journalist of the Year
and by presenting the CSJA awards for 2008. On
behalf of Atlantic Grupa, the lifetime achievement
award was presented to the journalist Milorad BibiÊ
Mosor by Gabrijela KasapoviÊ, Corporate Communications Director and the Croatian Television commentator
Ivica BlažiËko was awarded as the “Journalist of the Year”. By sponsoring this significant event for sports
journalism, Atlantic Grupa yet again gave its contribution to the promotion of sport and the significance of
journalists in its advancement.
Sponsorship of
the humanitarian
action Step in Life
Atlantic Grupa was one of the sponsors of the humanitarian action Step in Life, whose goal is to
help the young protégés of homes for abandoned
children who turned 18 and wish to continue their
education by entering a university.
By supporting this humanitarian action, Atlantic
Grupa once again confirmed its dedication to social responsibility helping to provide scholarships to
the protégés of homes for abandoned children who
carry a great potential to contribute to the development of our society.
Renewed sponsorship
agreement with Duje
Draganja
In February, Atlantic Grupa renewed its sponsorship
agreement with Duje Draganja who has been sponsored by the Atlantic’s brand Cedevita for the last
3 years. The agreement was signed on behalf of
Atlantic Grupa by Tomislav MatusinoviÊ, Executive
Director for Consumer Health Care Division. With
this agreement, which was prolonged for the next 4
years, Atlantic Grupa affirmed its focus on promoting a sportive and healthy lifestyle.
With his sport successes, Duje Draganja already
for a number of years presents Atlantic Grupa as a
company that supports the sporting values and the
promotion of athletes and sport manifestations is
traditionally an integral part of the socially responsible business strategy of Atlantic Grupa.
This occasion was also used to present Cedevita GO!, an innovative product from the Cedevita’s
assortment, which will be willingly promoted by Duje
Draganja in his future sports competitions.
NE W AT L A N T I C PR O DU C T S
Multipower Active Line
New Multipower Active product line is the result of
two-year intense efforts of the Sports and Functional Food Division which resulted in new products
intended for endurance of athletes.
The product range includes as much as 11 new
products in diverse flavours developed in categories like gels, energy gels and isotonic drinks.
The line also includes highly specialised products:
Re-Charge drink, which increases the effect of
training, and Super Charger, which is currently the
best drink on the European market for the recovery
of the organism after strenuous training.
The product range will be completed with a drink
intended to supply the body with carbohydrates,
energy bar for recovery and a wide selection of
supplements such as magnesium ampoules, multivitamin capsules and BCAA tablets.
The entire Active line was developed in cooperation with professional athletes and reflects
Multipower’s ambition to supply athletes from the
training to the body recovery phase. In addition to
its long-standing distribution partners, Multipower
will also launch this new product line in Benelux
Multipower in handball
Since the beginning of 2009 Multipower
sportsfood is the official supplier of the German
handball team with premium sportsfood.
With this cooperation, Multipower confirmed
its big role in supporting top athletes.
countries, France, Norway, Sweden, Finland and
Poland through the distribution agreement with
Shimano (bicycle equipment manufacturer).
Multipower also supplies its products to the bicycling team Milram with which it has time-honoured
sponsor relations.
New dietpharm products
Refemin plus capsules
In addition to its well-known Refemin capsules,
Dietpharm developed a
new product - Refemin
plus capsules that, due
to their specific composition (increased
dosage of Cimicifuga
extract with added
herbal extracts with
calming effects), have
an especially strong
impact on the symptoms of menopause (stress,
agitation, insomnia) but also on other symptoms
that frequently occur during menopause, such as
sleep disorders, tension, irritability, etc. Capsules
are a specially formulated combination of the plant
extract of Cimicifuga racemosa, root extract of
Valeriana officinalis and leaf extract of Melissa
officinalis.
Espresso green weight loss
capsules
Espresso green is a new
product for facilitating
weight loss that directly
affects the corpulence
due to the use of its active
ingredient - green coffee
extract - to increase fat
burning and decrease
the amount of fat tissue.
Therefore, for efficient
weight loss and shaping of
an ideal figure, ask your
pharmacist for - Espresso green!
Silimarine + Artichoke capsules
- for better liver function
Silimarine + Artichoke capsules are a new product
containing an ideal combination of plants for a
natural regeneration and protection of the liver.
Silimarine is a strong antioxidant which protects
and facilitates regeneration of liver cells while
artichoke provides additional protection by accelerating the excretion of bile which in turn stimulates
the natural digestion of foods rich in fat. Vitamin E,
zinc and selenium, as powerful antioxidants, additionally increase the protective effect of silimarine
and artichoke.
Capsules are recommended in cases of
increased intake of
medicines, irregular
and incorrect diet
and excessive alcohol
consumption.
It is also recommended in cases of liver
cirrhosis or fatty liver
degeneration and in cases of inflammatory liver
diseases of different origin.
Atlantic Grupa Newsletter | No. 12 | Year IV | Zagreb, March 2009 | Quarterly issue | Printed in 200 copies
Editors: Gabrijela KasapoviÊ and Fea Hudina | News desk: Iva Lemut and Ana Duvnjak | Design: Reber design | Print: Printera