JPC EQUESTRIAN NEWS

JPC EQUESTRIAN NEWS
INSIDE THIS ISSUE
AETA Overview
JPC 2012 Catalog
1
1
Get to Know
Salvation Tree
2
Henri de Rivel introduces
RTF Saddles
2
Engage Your Customers 2
Sales This Week!
Don’t forget, until Friday,
January 27th you can save
on these great items!
Unifleece Front Zip Breeches
100626
SRP: $64.95 Your Price: $32.50
Sale Price: $27.60
Active Soft Shell Front Zip
Knee Patch Breeches
100447
SRP: $69.95 Your Price: $34.50
Sale Price: $27.60
Soft Shell Full Seat Breeches
100625
SRP: $99.95 Your Price: $49.50
Sale Price: $34.65
Cyclone Jacket
100360
SRP: $99.95 Your Price: $49.50
Sale Price: $34.65
Outback FleeceLined Paddock Boots
3059
SRP: $89.95 Your Price: $45.00
Sale Price: $33.75
Turtleneck Top
100128
SRP: $19.95 Your Price: $10.00
Sale Price: $7.00
Volume 2, Issue 1 1/23/2012
Visit Us at AETA!
JPC Equestrian will be
participating in the January AETA
International Trade Show once
again this year. This tradeshow
will take place at the Greater
Philly Expo Center in Oaks, PA
on January 28, 29, and 30, 2012.
This venue is conveniently
located near King of Prussia, PA
with plenty of lodging,
restaurants, and entertainment
nearby. If you haven’t planned
your trip yet, what are you
waiting for?
Plan to come visit us in booth
#1526 to meet with your sales
representative, view new products
and returning customer favorites,
pick up a copy of our 2012 JPC
catalog, and receive free gift!
Whether you are looking for
apparel, footwear, saddles, helmets,
or leather and hoof care products,
there will be something for you!
Products from TuffRider, Equine
Couture, Kingsland, Henri de Rivel,
Carr & Day & Martin, and KEP will
all be on display.
sure to see significant savings
when you place an order with
your sales representative at
AETA. To arrange an
appointment with your sales
representative, please contact
them directly or call customer
service at 866-273-3243.
As always, we will be offering a
variety of savings on products so
now is the time to buy! You are
What’s New At AETA?
So you’re coming to see us at
AETA? That’s great! Here’s what
you can expect to see.
In addition to the Summer 2012
collection, you will also have the
opportunity to view and pre-book
your order for Winter 2012. This
Kingsland…
offers an impressive variety of
Once again Kingsland is offering a
outerwear including vests and
wide variety of new, high quality
jackets, in addition to sweaters,
products that are fashionable and
show shirts, breeches, and socks.
fun with bright colors and unique
designs. At AETA, you will have a TuffRider Horse Clothing…
Looking to add to your horse
chance to browse their Summer
clothing offerings? We have just
2012 collection, which will be
the right pieces to round out your
available in March 2012.
collections. This year we are
sprucing up our line with the
addition of new show sheets,
stable sheets, turnout sheets, and
turnout blankets. The inclusion of
these pieces offers new fabrics,
fun plaid designs, and updated
1200D medium and heavy weight
options. The addition of nine new
styles is sure to mean that you’ll
find something for everyone in
this updated line of products.
Get Your 2012 JPC Equestrian Catalog
Like previous years, we will be
introducing our new catalog at the
January AETA trade show. That’s
just one more reason to stop by our
booth—to pick up your copy! If
you are unable to stop by our booth
for any reason, don’t worry, we’ll
be mailing copies of our 2012
catalog to all of our retailers
following the trade show. To ensure
you receive your copy in a timely
fashion, be sure to let us know if
your mailing address has changed
and we have not yet been notified.
In addition to mailing hard copies
of our catalog, we will also make
the 2012 JPC catalog available
online in e-catalog format. If you
are a customer who had placed
our 2011 catalog on your own
website, please contact Meghan at
[email protected] for an
updated link. Please also free to
contact Meghan, if you have not
yet added our e-catalog to your
website but would like to do so at
this time.
JPC Equestrian Inc, 100 Hillside Drive, Drums, PA 18222 •Toll Free: 1-866-273-3243 • www.jpcequestrian.com
JPC EQUESTRIAN NEWS
Page 2
Volume 2, Issue 1 1/23/2012
Get to Know the Salvation Tree
Have you heard about Salvation Tree? Salvation Tree is a recognized, not-for-profit
foundation formed by Laurie and Timmy to bring hope and meaning into the lives of the
destitute in India. The primary mission of this organization is to provide education and
food for needy children in India.
JPC, through the foundation, has provided a school for the children of employees of JPC
India that offers free education, uniforms, books, school supplies, and mid-day meals.
Currently, it nurtures children between the ages of four and six and welcomes new students
each year.
JPC has made a global commitment to donate 3% of the company proceeds to help fund
the mission of the foundation and aims to increase this contribution on a continual basis.
With your continued support and purchase of JPC Equestrian products, we are able to reach
this goal and continue to affect the lives of those who are less fortunate.
Henri de Rivel Introduces RTF Saddles and How-To Video
At the August 2011 AETA tradeshow Henri de Rivel (HDR) proudly
introduced a new adjustable saddle system, the Rotate-to-Fit System.
The first of its kind, this easier to use adjustable system allows riders
to find the perfect fit without having to open their saddle or change
gullet plates. Instead, this system requires only three turns of an Allen
key to adjust the saddle from its narrowest point to its widest point.
The rider can adjust the saddle to any point in between these settings
that is best suited for their horse.
Once again, we will have these new, innovative saddles on hand at
AETA so you can see for yourself how easy they are to use. Stop by
our booth to try it for yourself! If you are not planning to attend AETA
this month, but still would like to see how easy this system is use,
please visit http://www.breeches.com/jpc_rtf_saddle.php. This video
will demonstrate how to correctly use the system to ensure you can
confidently tell your customers about the Rotate-to-Fit System.
Additionally, if you would like to make this video available to
customers on your own website, please contact Meghan Ball at
[email protected] to learn more.
Fun for Everyone:
Engage Your Customer
Are you hosting a contest that features a JPC Equestrian product as a prize? If so, we
want to help you promote it! Send us the contest details and we will be happy to provide
a link to your website or Facebook page in the Games and Contests section of
breeches.com.
In addition to promoting it on our own website, we’ll be happy to put a post about it the
Equine Couture and TuffRider Facebook page, as well as announce it using the Equine
Couture Twitter Account! Make sure you like our page on Facebook so we can tag you
in the post!
Whether you host a contest in store or online, contests can be a great way to engage your
customers and get them to test new products. Consider giving one a try!