MEDIA-AUTHORITY - Decoding Messages

Transcription

Budapest, 24 November 2014
Best practises in media literacy education:
Germany – Working on various Levels
Thomas Rathgeb
Head of the Department Media Literacy, Monitoring and Research
Landesanstalt für Kommunikation Baden-Württemberg
The Media Authorities
16 States
14 state-independent
Media Authorities
2
Thomas Rathgeb///Decoding Messages///Budapest/// 24.11.2014
The Media Authorities
Core tasks:
Other tasks:
• Licensing
• Securing plurality
• Programme monitoring
(no censorship)
• Advertising rules
• Protection of minors
• Technical transmission
• To promote
• technical infrastructure
• media literacy)
• To research
• programme research
• technology research)
• To inform
• structure and
ownership of media
www.die-medienanstalten.de
3
Media literacy
Basic dimensions of media literacy:
.
Media
Use
Understanding
Production
Criticism
4
Media Literacy
Research
Media
Use
Understanding
Production
Criticism
Community
Media
Networks
Projects
media education,
selection & use of media,
comprehension & assessment of media
productions
identification & processing of media influence
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Materials
education
Research
Topics:
Technical aspects (digitization)
Social TV
Web-TV
Scripted reality
Mobile internet use
Media education in families
Children and online advertising
Location based services
Media use and effects
…
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Continuous media research
media authority
public broadcaster
studies
on media coverage &
media use of
•Children,
•Children,
•Youths,
•Families,
2-5 years (miniKIM)
6-13 years (KIM)
12-19 years (JIM)
all members (FIM)
www.mpfs.de
7
Continuous media research
JIM-Study
•Youths, 12-19 years (JIM)
•Continuous - every year since 1998
•CATI (computer assisted telephone interview)
•Representative (n= 1.200)
•Topics:
• Television
• Radio
• Internet
• Smartphone
• Reading
• Media Literacy
• Leasure Time Activities
• Media Preferences
• …
•Basic informations for
• Programming
• Politics
• Education
• Schools
• …
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www.mpfs.de
Ownership of several devices
youngsters 12 – 19 years old
100
2010 (n=1.208)
97
2011 (n=1.205)
2012 (n=1.201)
88
2013 (n=1.200)
75
2014 (n=1.200)
76
56
50
45
25
20
0
Mobile phone
Computer
TV-Set
Game Console Smartphone
Source: JIM 2010 - 2014 in per cent
9
Tablet-PC
www.mpfs.de
Daily time spent online, in minutes
youngsters 12 – 19 years old
Source: JIM 2006 - 2014
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www.mpfs.de
European Level
epra
european platform of regulatory authorities
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Insafe in Germany: Klicksafe
Advisory Board Germany
Chair: Media Authority
- Key player on internet issues in Germany
- Representatives of Industry, Government, NGOs, Police, Universities, Media Authorities, Public Bodies
- More than 100 cooperation agreements
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Marketing activities
Awareness Centre:
MEDIA-AUTHORITY
- TV-Spot: Where is Klaus?
- Most successful clip on
mass media as tool to raise
awareness
- Meanwhile more than 20
language versions in Europe
•
60.000 visitors per month
•
480.000 page impressions per month
•
webshop
www.klicksafe.de
More than 40 klicksafe media literacy print products
(Brochures, leaflets, teacher‘s handbooks …..)
to the topics:
Cyberbullying, search engines, facebook, use of mobile phones,
data protection, i-rights, games……
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Nationwide activities
www.handysektor.de
Online-platform
for youngsters on mobile online use
www.juuuport.de
Online-platform
for peer-to-peer volunteers
www.internet-abc.de
Online-platform
for the first steps into the online world
www.flimmo.de
Support for parents
Review of TV-content for children
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www.klick-tipps.net
Weekly online recommendations for
children
Social
media
Members
only
Editorial
News
peer-to-peer web-forum to talk about problems
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www.juuuport.de
Up-to-date TV- programme guide,
archiv with old reviews
download of FLIMMO-brochure
brochure (four-monthly) with
current programme & other
media reviews, articles,
surveys etc.
www.flimmo.de
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www.handysektor.de
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www.internet-abc.de
20
adults´ section for parents and
educators
Different characters for each topic
Turkish section
“How to do…”?”
“Surfer
licence”
videos
www.internet-abc.de
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Local trainer for teachers
Information about the internet,
technical questions, parentteacher-conferences, didactics …
Handbook/CD for teachers
materials , worksheets,
methods and information for the
class
Internet -ABC-Schule
Local cooperation with schools to
implement the concept into the
regular curricula
Coaching for pupils
how to learn with the internet, tips
for educational sites, how to search
for information
international prices
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under patronage of German UNESCO commission
Local activities
Cooperation with:
•
•
•
•
•
•
Film fund
Ministries
Schools
Media literacy initiatives
Youth protection organizations
…
www.kindermedienland-bw.de
23
Local activities
Projects for:
•
•
•
•
•
•
•
•
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Active listening
• Kindergarten
• Primary school
Festivals and competitions
• Kid’s animated films
• Girls go movie
• “Tatort Bodensee”
School radios
Film projects
• Animated film
• Scripted reality
• Documentaries
Schools
Senior citizens
Youth protection
…
Projects and networks
www.medianezz.de
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…the objective of all these activities is to
to make people
competent, creative, self-determined and critical.
Therefore we want to accompany everybody
– especially children –
on their way into our media society.
Thank you for your attention!
26

MEDIA-AUTHORITY - Decoding Messages

Transcription

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